Current role related to the industry: 

Business Head LATAM at H&H Group, the company that commercializes Solid Gold (food) and Zesty Paws (supplements for dogs and cats).
 
Business Executive with 20 years of experience in multinational consumer packaged goods companies (Procter & Gamble, PepsiCo, Henkel y Nestlé). He started his career in marketing and sales, focusing on marketing, trade marketing, and sales. He is currently pursuing a master’s degree in Organizational Leadership at Johns Hopkins University.
 

He has worked in different product categories: baby diapers, personal care, consumer adhesives, and constructive solutions, human food, and pet food. 
 
His experience includes everything from managing S&OP processes, strategic planning, and functional Marketing and Sales management to general or business management with complete responsibility for P&L.
 
He has been working at H&H Group since April 2026 to lead the PetCare brands’ expansion through Latin America.
 

Previously, in Nestlé Purina (2017-2025), he participated in the commissioning of the pet food facility in Teno, Región del Maule, Chile, gaining deep knowledge of the production chain. During his journey, he worked as Marketing Manager for Nestlé Purina Chile (2017), then he led the sales areas in Peru and Chile. His final role was General Manager between 2023 and 2024. 
 
His passion for the pet food sector motivated him to write Why (I believe) Petcare is the best CPG category (and other thoughts), the on-boarding and go-to handbook for anyone working in the pet ecosystem. Available in English and Spanish for Kindle in Amazon: https://www.amazon.com/author/fjmartinezr 
 
Chilean by birth, but raised in Puerto Rico.   
Married, 3 children and pet parent to Mona, a 1 year-old Jack Russell Terrier.