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Change in the Pet Division
Mars Petcare renews marketing direction in Brazil
Mars Petcare renews marketing direction in Brazil
Mars, owner of brands such as Pedigree and Whiskas, introduces its new Petcare Marketing Director in Brazil: Eduardo Lima, who has been in the company for 17 years, the executive has already held executive positions in the marketing and sales areas, in Brazil and US, being his last position as Portfolio´s Director for LATAM (cats).
In addition to the marketing position, Eduardo will be responsible for the SRM (Strategic Revenue Management), Trade Marketing and Category Management departments, reporting to Gustavo Bruno, CEO of Mars Petcare in Brazil.
"In this role, I remain committed to maintaining our leadership in the market, developing new products for pets and pet parents, bringing solutions, exploring new business opportunities and promoting innovation, in addition to investing in the development of our team", comments the director
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