Exclusive Interview: Inside Zoomark 2025 — Innovation, Growth and Global Connections in the Pet Industry

What are the main objectives for this new edition of Zoomark?

Zoomark 2025 aims to be a driving force for the pet industry, promoting networking, business development, and innovation on a global scale. The main goal is to support the growth of the pet business by bringing together professionals from all over the world in a dynamic setting designed around the visitor experience.

With over 1,300 exhibitors from 56 different countries and thousands of product launches and previews, the show serves as both a commercial platform and a hub for professional training, market insight, and strategic exchange — especially critical in today's complex economic context.

What new features or innovations stand out at this year's trade show?

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Zoomark 2025 stands out for its record-breaking scale and fresh new offerings. This year introduces several standout innovations, including three thematic visitor paths — Italian Style, Greenmark, and Tech for Future — to streamline exploration across 90,000 sqm and 10 exhibition halls.

There are also six themed special areas:

• Factory explores innovation and sustainability in the supply chain
  https://www.zoomark.it/en/discover/special-areas/factory/13807.html
• Next 5.0 features the most promising startups and pet tech
• Pet Vision highlights cutting-edge trends with newly launched products and services
• Atelier celebrates premium excellence in pet fashion, beauty, and gourmet food
• Aqua Project focuses on aquariums, terrariums, and hi-tech solutions for aquatic animals and reptiles
• Pawfect! is the go-to area for groomers, with training, shows, and creative displays

Additionally, four new live stages have been added to host a range of seminars, live demos, and masterclasses on key industry topics:

• The HUB (Hall 19) will host institutional conferences, brand presentations, and seminars
• Innovation Corner (Hall 16 – Next 5.0 Area) will be the heart of innovation, featuring the Pet Vision Awards and forward-thinking presentations
• Factory Stage (Hall 28) will address supply chain challenges with a focus on sustainability and process innovation
• Pawfect Stage (Hall 25) will be a show within the show, dedicated to grooming with performances, advanced techniques, and animal wellness

What business sectors and attendee profiles are you expecting?

Zoomark brings together a diverse and international audience from every segment of the pet industry: manufacturers, retailers, distributors, startups, and service providers specializing in pet food, pet care, tech, fashion, grooming, and aquatics. The event is also a draw for grooming professionals, veterinarians, buyers, and innovators, as well as media partners and thought leaders. With a 23% increase in exhibitors compared to 2023, the 2025 edition reflects the strong international demand for in-person B2B interactions.

How do you see the global pet food market evolving, and what role does Zoomark play in this?

Despite global economic challenges such as inflation and rising energy costs, the pet food sector remains resilient, buoyed by the emotional and social centrality of pets in households. Consumers continue to invest in premium nutrition and wellness. Zoomark plays a vital role as a trend accelerator and market barometer, showcasing innovations such as gently cooked foods, functional diets, and alternative ingredients. The global pet food market is evolving rapidly, with growing demand for premium, sustainable, and health-focused products, alongside increased interest in innovation and digitalization.

Zoomark plays a key role by serving as a platform for showcasing market trends, fostering international dialogue, and connecting stakeholders from all parts of the supply chain through events like the Assalco-Zoomark Report and the Pet Vision and NEXT Awards.

What message would you like to share with first-time Zoomark participants?

To first-time participants: Zoomark 2025 is more than a trade show — it's a gateway to the future of the pet industry.

Whether you're a buyer, purchasing manager, quality manager, formulator, R&D manager and production engineer don't miss out Factory Area as a strategic opportunity to meet companies looking for your valuable professionalism!

At Zoomark you'll find tailored content, groundbreaking innovations, and countless opportunities to connect.

Make the most of the tools available, especially the official app, to plan your visit, explore every corner of the event, and take full advantage of the business, educational, and social opportunities. And don't miss the Zoomark Party on May 5th — the perfect way to network and unwind in a relaxed, fun atmosphere! Buy your ticket and join us: https://festazoomark.befair.eu/en/

Source: All Pet Food