FAMSCEND's mission-'Innovating to nourish a better world', and vision-'A trustworthy partner, always' were also announced at the ceremony. It marks FAMSUN's official entry into the new field, with higher value-added, of equipment industry for pet food and human healthy food through its new brand FAMSCEND, ushering in its strategic shift from scale leadership to value guidance.
Navigation through Global Industrial Changes with a Strategy of Innovation
Jack CHEN, President of FAMSUN, told the media at the ceremony, "FAMSCEND is not only a new logo, but also our solemn commitment to the high-end market and global clients. We will push the boundaries with our ambition of 'ascending', drive the digital intelligence upgrade with our capability of 'innovating', and ultimately serve the global food industry with our mind of 'nourishing', all contributing to a better life for humanity.'

During his keynote speech, Jason FAN, Vice President of FAMSUN, decoded the new branding strategy. The new brand also stems from our profound insight into the global market's demand."Currently, consumers' demands for food safety, nutrition, and quality have reached unprecedented heights. FAMSCEND will face the industrial challenges and empower its global clients with more stable, efficient, and intelligent solutions.'
4 Pillars Defining the Value Cornerstone of Future Industrial Solutions

In order to turn its vision into reality, FAMSCEND will focus on four pillars as its solemn commitment to global clients:
- Customer-Oriented Innovation, relying on its R&D center and laboratory in the United States, focusing on clients' actual challenges, and ensuring the innovative solutions can be effectively implemented.
- Full Lifecycle Systematic Solution, providing full lifecycle services spanning project design, installation, operation and maintenance, ensuring the overall reliability and stability of the project through systematic thinking.
- Data-driven Intelligent Decision-making, integrating IoT and big data technology into devices to achieve predictive maintenance and intelligent scheduling, helping customers improve production efficiency and product quality.
Marketplace
- Open and Win-win Industrial Ecology, building a partnership based on integrity, collaborating with upstream and downstream partners for innovation, and promoting sustainable growth and shared value in the industry.

Seminars were also held at the same time, focusing on cutting-edge industrial technologies for green manufacturing, intelligent solutions, and global market trends for pet food and human healthy food. Representatives from leading companies and experts of the industry from Southeast Asia, Europe, South America and other regions had in-depth exchanges. Several international clients stated that the solutions presented by FAMSCEND and the symbiotic concept it advocated provided valuable references for them to address industrial challenges.
The welcome dinner provided a platform for further exchanges among global partners, reflecting the high importance that FAMSCEND attached to its partnership.

Source: FAMSUN
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Company introduction
FAMSUN Group Co. Ltd., headquartered in Yangzhou, China, is a global technology partner and the integrated solution provider of plant, equipment, and services in feed manufacturing, grain milling, grain handling and storage, oilseed processing, food processing, steel structure construction, and industrial automation.
FAMSUN has over 2,800 employees, including 900 technicians and engineers. Backed by its strong R&D capabilities, FAMSUN has developed more than 120 series (700 models) of quality feed and grain processing machines and is capable of delivering a wide range of turnkey projects from farm to table and in associated industries.
FAMSUN operates five production sites as well as over 50 agencies, sales & service stations, and spare parts warehouses around the world. FAMSUN has successfully completed over 8,600 referenced projects in more than 140 countries.
Our vision is to provide optimal technology solution and make life better for all. We value innovation, hard work, dedication, integrity, quick response, and team-work.
FAMSUN Pet Food division is committed to machinery research, manufacturing, project engineering, factory construction and integrated solutions in pet food industry, create values for customers. As a leading integrated solution provider in pet food industry, FAMUSN undertakes pet food (dry food, semi-moist, extruded treats) and cat litter turn-key project.
Our corporate leads the market by technology, with experienced elite team and European & USA technical experts, through continuous innovation, to provide customers with professional, safe, systematic extruded pet food production solutions, customized environment-friendly and intelligent factory with high standards, high quality, high efficiency. We won the trust and praise from our partners/customers worldwide.
8,600+ referenced projects in 140+ countries. 50+ agencies, sales & service stations, and spare parts warehouses worldwide closed to customers. Five production bases, one in Egypt and four in China. Total of 74.07 hectares of manufacturing and distribution capacity. 2,800+ employees work in sales, customer service, engineering, R&D, production, and logistics. More than 5% of annual revenue invested in R&D, every year equipment is marked by CE and ATEX sym.
25/04/2022
FAMSUN Pet Food Plant Solution: Creating Life’s Simple Happiness at Industrial Scale
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