Brazil will lead Kemin's new strategy in Latin America. Starting in January, the company will unify its operations in Mexico, Central America, and South America under a single regional structure, with the country assuming a central role as a platform for leadership, innovation, and expansion. This reconfiguration marks a new growth cycle for the company in the region and is accompanied by the creation of 46 new positions across various Latin American countries.
According to Rubens Castro, president of Kemin's Animal Health and Nutrition unit in South America, the decision reflects a clear vision for the company's future.
'The decision stems from a clear vision for Kemin's future. We understand that this configuration expands our competitive capacity, promotes greater strategic alignment, and accelerates the capture of market opportunities.'
Regional integration was guided by three main pillars: greater strategic synergy with a focus on the customer, operational efficiency with faster decision-making, and the construction of a solid platform for sustainable long-term growth.
Brazil as a hub for leadership and innovation
Brazil's leading role in this new configuration goes beyond its economic weight. The country concentrates Kemin's most complete operation in the region, bringing together production plants, innovation centers, experienced technical and commercial teams, as well as a consolidated presence with key clients.
According to Castro, 'this centrality stems not only from the country's economic size, but from a combination of structural, operational, and leadership factors that strengthen the region as a whole.'
He emphasizes that 'Brazil represents the largest economy in Latin America and concentrates a significant portion of our business volume. Its scale, diversity of segments, and Kemin's consolidated presence make the country a natural hub to lead regional initiatives and accelerate integrated growth across all geographies.'
Furthermore, the Brazilian structure functions as a platform to support expansion in Mexico and Central America, promoting the sharing of technology, knowledge, and best practices. "This solid foundation allows the country to serve as a platform to support expansion in Mexico and Central America, sharing technology, knowledge, and best practices," the president emphasizes.
Direct impact on the growth of Business Units
With unified leadership and a more cohesive region, Kemin is now aligning commercial strategies in a more coordinated way, expanding the presence of its Business Units in different Latin American countries.
According to Castro, the new structure creates concrete conditions to accelerate results. 'With a single leader and a more cohesive region, we can align commercial strategies, prioritize markets, and expand the presence of Business Units in the countries in a more coordinated way. This means more opportunities for cross-selling, portfolio expansion, and entry into new segments, supported by a clear and integrated regional vision.'
Integration also brings important operational gains, such as faster product launches, better access to data and market intelligence, and resource optimization. "This scale allows Business Units to focus on what really matters: developing differentiated solutions and growing sustainably," he states.
Ambitious goal: to double in size in three years
With the region now operating in an integrated manner, Kemin expects to grow above the average of the markets in which it operates. Strengthening its commercial presence and expanding its portfolio are cited as pillars of this growth.
Castro emphasizes that the company's focus on Latin America will be even more strategic in the coming years. "Our goal is to double in size within three years. Kemin Industries will have a special focus on the region, with significant investments such as new plants, new laboratories, capacity expansion, and personnel."
46 new positions reinforce regional presence
To support this growth, Kemin announced the opening of 46 new positions in Latin America, with approximately 70% of the vacancies focused on the Commercial area. The opportunities will be distributed across Brazil, Colombia, Argentina, Chile, Ecuador, Mexico, and Central America.
According to Giseli Delacqua, Human Resources Director at Kemin South America, the move represents an essential strategic step for the company's future in the region.
'The opening of 46 new positions by Kemin in Latin America represents a fundamental strategic step to sustain the company's accelerated growth in the region. This move reinforces the company's commitment to expanding its presence in Latin American markets, especially after the integration of operations in Mexico and South America under a single regional structure.'
The increased focus on the Commercial area is directly linked to the strategy of proximity to the market. 'We are directing most of these new positions to the Commercial area to strengthen our market presence, especially in regions where we have little penetration and representation,' explains Giseli.
She adds: 'We will have more resources to be closer to our local clients and partners, and this will help us respond more quickly to market demands, increasing our capacity for innovation.'
People, purpose, and values at the heart of the strategy
In addition to growing its team, Kemin emphasizes that it seeks professionals aligned with its values and purpose.
For Giseli Delacqua, the expansion of the team is directly connected to the company's culture.
'Here at Kemin, everything we do matters. It matters to people, to our customers, to our partners, to society. We strive to sustainably transform the quality of life of 80% of the world's population every day with our products and services.'
She emphasizes that the company's values—teamwork, integrity, passion, servant leadership, and safety—guide the desired profile. "This is the profile we look for in our candidates: people who are passionate about what they do."
Closer relationships with customers and partners
The new regional structure also directly impacts relationships with clients and partners, expanding technical and commercial support and strengthening integration between teams.
With more streamlined processes, greater regional coordination, and clear priority management, Kemin expects to offer faster responses, greater predictability, and more efficient operations, strengthening long-term relationships of trust and collaboration throughout Latin America.
Source: Presente Rural
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About the company
About the company
Kemin is more than a supplier of ingredients; we are a global company that transforms the quality of life.
Kemin is the science inside the countless products you interact with every day. We create solutions that help strengthen your health and well-being. We provide nutrition and immune support for your pets and production animals. We protect the planet's natural resources and are dedicated to reducing our environmental impact, and we believe in protecting the global food supply chain for future generations.
At Kemin, we always look to tomorrow. Human imagination, scientific innovation and constant curiosity help shape our company and how we serve our customers now and in the future.
We see beyond what is, in order to see what could be.
The world has been transformed since R.W. and Mary Nelson founded Kemin in 1961, but our dedication and discipline in scientific research remain unwavering, as does our energy and enthusiasm to discover new ways to improve life. Every day, we ask ourselves how we can channel our experience and expertise into new opportunities to improve the quality of life around the world.
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