Pet Food LATAM, 2025: Small Breeds, Big Changes

Loyalty from brands has demonstrated surprising resistance against inflation. Meanwhile, consumers have not abandoned their favorite ones, not in terms of blind loyalty, but because increases in time have affected them in a similar way. In response, owners have modified their decisions, choosing new companion animals. Here is where the story changes.
 

Small Breeds and Cats: Main Characters

Consumers' preferences have drastically changed; cat and dog small breeds have become the most preferable ownership option. Our studies and analysis proved that this phenomenon is changing the pet ecosystem in Latin America.
 

Consider this statement: on average, a small dog eats 90 g of dry food daily, while a big breed consumes up to five more. When adopting small cats and dogs, owners achieve an emotional and economic balance. This change significantly reduces food consumption per pet. For this reason, families choose to adopt small pets instead of medium/big ones, achieving the largest company without having huge costs.
 

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Anyway, this means a challenge in the industry: a contracted market with less net food consumption and more aggressive competence.
 

The Industry Faces the Innovation Challenge

2025 requires that pet food companies combine creativity and strategy to navigate the new trend. Providing new products is not enough, brands must redesign and specialize in their offers. These are the key opportunities:
 

1. Customized formulations:

• Develop food that connects with small pet owners, promoting well-being, health, and longevity.
• Introduce functional varieties that meet the specific needs of each breed, such as weight control or digestive care.
   

       2. Purpose packaging:

• Designs that show small-breed beauty and cat elegance.
• Adopt sustainable solutions that attract environmentally conscious consumers.
   

      3. Memorable experiences:

• Launch reward programs to boost consumer relationships in the long term.
• Tell emotional stories reflecting pet love and care.
   

       4. Dynamic channel strategies:

• Reinforce digital presence with personalized subscriptions and overpowering offers via online.
• Widen sales points specialized in building consumer confidence and loyalty.
   

2025: The Visionaries Year

This year will determine the way forward for leading companies in the market. In a context where small breeds and cats are consolidated, brands must fully understand their consumers' aspirations and have audacious proposals.
 

I recommend brands to embrace what is new. Innovation means surprise, not reinventing the cycle. In this historical moment, those with sight and inventiveness will write the next chapter in the pet food market. 
 

2025 entails the opportunity to make the industry more than a turnover. It is time to create attractive experiences that connect and make us fall in love. Are you ready to lead the change?

By: Iván Franco

Source: All Pet Food Magazine