Petco opens flagship store for its premium dog accessories brand Reddy

After launching the brand in 2018, Reddy quickly became one of Petco's most popular brands. The brand offers apparel, collars, leashes, harnesses, beds, bowls, feeders and travel accessories.

"Reddy's growth and popularity among active and trend-forward pet parents has been steady since launch," said Nick Konat, Petco's Chief Merchandising Officer. "And it's only accelerated over the last 18+ months as millions of pet parents are exploring outdoor activities and taking their pets with them wherever they go. This first-of-its-kind boutique will continue fueling that exploration by giving New York City pet parents a hub to bond, recharge and find the latest must-have gear to style their best lives together."

The space is designed as an edgy, urban boutique inspired by industrial design and complemented by Reddy's bold color palette, patterns and textures. 

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The store provides an interactive experience for dogs and their owners, including:

• A lounge area with wifi
• A fitting station, including custom services like personalized pet tags and on-site product monogramming, plus phone charging stations at the customization table
• Complimentary amenities for pets, like sanitary water stations, a "treatery" and whipped cream cups for pups
• A JustFoodForDogs fresh nutrition station offering a range of dog foods and treats
• Gram-ready walls, a "Bark Board" for community updates and a pet polaroid wall showcasing furry shop-goers in their element.

In the coming months, the retailer is planning on drawing in more consumers to the store by releasing new products exclusive to the store.

Source: Global Pets