Videka joint venture between Diana Pet Food and Kalsec

LVEN, France and KALAMAZOO, Mich. —Diana Pet Food and Kalsec, Inc, two global pet food and treat industry companies, have established Videka, a joint venture for the production of antioxidant solutions specifically for pet food applications.

Videka leverages the palatability and pet food ingredient knowledge of Diana Pet Food with the oxidation management experience of Kalsec to deliver natural protection solutions for the pet food and rendering industries, according to the companies.

'Through this joint venture Diana Pet Food continues to answer the growing demand for safe and natural pet food. Both companies share a strong commitment to customer services with responsiveness and transparency as core values. The future of Videka will be driven by a shared culture of innovation and creativity,' said Bertrand de Launay, president of Diana Pet Food.

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Oxidation solutions developed through this joint venture are applicable to rendered proteins, including poultry, fish and lamb, rendered fats and oils, as well as extruded, baked, freeze-dried and semi-moist pet foods and treats. Videka currently offers four product lines — Duralox, Herbalox, Essentia and Greenway — each catering to specific product formats and processing methods.

'Together we see companion pets and the positive role that pets play in people's lives. We believe we can provide a better outcome for a pet's wellbeing. Together we see an economical, clean-label, plant-based antioxidant that is based on strong science and sustainability,' said Dr. Scott Nykaza, CEO of Kalsec. 

Kalsec is a family-owned company that specializes in naturally sourced antioxidants and rosemary extracts for pet food applications. The company operates facilities in North America, Europe and Asia and has been serving the food, beverage and pet food industries since it was founded in 1958.

Diana is a subsidiary of Symrise, Inc. Diana Pet Food offers solutions for palatability, health and nutrition, pet food protection and cat litter, and offers a pet and consumer preference and behavior database for processors to optimize their products and product analysis methods.

by Diana Pet Food