AFB Welcomes Jack Van't Groenewout

ST. CHARLES, Missouri, August 18, 2025 – AFB International, a subsidiary of Ensign-Bickford Industries, named Jack Van’t Groenewout as General Manager for North America. Van’t Groenewout will play a crucial role as a member of the Executive Leadership Team, bringing extensive experience in sales, marketing, customer service, and technical support.

Van't Groenewout will lead AFB's North America business, partnering with functional teams to ensure AFB is the preferred and embedded palatant partner for customers. His leadership will be instrumental in furthering AFB's strategies for long-term growth.

Dale Spence, President of AFB, stated, 'The addition of Jack to our team is a significant step forward for our organization. His proven track-record listening deeply to customers and providing innovative solutions aligns perfectly with our AFB core values. Jack's extensive experience in strategy, talent and process improvement will guide AFB toward greater success. We are all eager to embrace his fresh perspectives.'

AFB is looking forward to Van't Groenewout's contributions to the continued enhancement of tailored palatant solutions and services across North America.

About AFB International

AFB International was founded in 1986 in St. Louis, Missouri, USA with a vision to create the best palatants and make pet food taste great. Today we are an international company with resource centers and production facilities designed to service pet food manufacturers across the world. Our portfolio of palatants are formulated to deliver optimal performance for each customer's unique needs.

About Ensign-Bickford Industries

Ensign-Bickford Industries, Inc. (EBI), founded in 1836, is a privately-owned high technology conglomerate focused on space & defense, pet food science, and biotechnology. They participate in businesses that are relevant to the future of the world and have multigenerational growth prospects.

Source: AFB International

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About the company

About the company

WHAT WE DO

At AFB International, we develop and produce a full range of liquid and dry palatability enhancers. We use high-quality ingredients proven to optimize companion animal response and consumption.

Our specialty? Meeting your unique needs with custom support. Our worldwide staff of technical experts is ready to assist you with all aspects of palatability enhancement, from product development and testing to processing, logistics and more.

HOW WE WORK

Our successful customer relationships are built on clear, consistent communication—starting with really listening to understand your needs so we can respond quickly and effectively. And we keep listening. AFB scientists and technical service managers routinely travel to customer facilities to clearly understand the challenges at hand and the systems in place. Then we can recommend the best viable solutions.

OUR TEAM

AFB is dedicated to improving the health and wellness of companion animals worldwide through superior products and services. Our diverse, committed team works collaboratively to serve our clients. Get to know us—and let us know how we can help you!

HISTORY

AFB launched in 1986 and has grown to be the global science and technology leader in pet food palatability. Headquartered in St. Charles, Missouri, USA, AFB is a global company with state-of-the-art facilities in the United States, Argentina, Brazil, Mexico, the Netherlands, China, and Australia. AFB is a wholly owned subsidiary of Ensign-Bickford Industries, Inc., a privately held, family-owned, professionally managed technical business that traces its roots back more than 185 years.

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