This study emphasizes the importance of developing palatants formulations that cater to pets' distinct taste sensitivities, nutritional requirements and enjoyment across life stages, ultimately supporting the health and well-being of both cats and dogs.
Based on over 1,500 two-bowl palatability assessments trials conducted for both species, cats and dogs, this research provided a robust pool of data, based on real-world data across a broad population of cats and dogs in different life stages.
Key Findings
Our research highlighted key palatability factors influencing preference, through controlled feeding trials and preference assessments. We evaluated the effectiveness of various palatability parameters across each life stage and species, taking a number of flavour enhancement strategies addressing palatability improvement.
Palatability is known to drive acceptability and consumption of pet food. Two critical indicators identified aligned with pets' life stage were:
- Intake Ratio: The proportion of the food offered is actually consumed.
- First Choice: Which product a pet chooses first when given multiple options, driven primarily by aroma.
In the present study, it was observed that both metrics are influenced by a pet's sensory perception, which is believed to change with age.
One of the key findings is that first choice, related to aroma perception, is not only positively correlated with intake ratio, but also, in particular for cats from young age through adulthood and into senior years, the observed correlation is considerably high (>0.87) across all life stages (Figure 1).
Results: Correlation Insights Across Life Stages
The relationship between first choice and intake ratio is based on data from over 1,500 two-bowl assessments for both dogs and cats. The results demonstrated clear patterns of correlation strength varying by life stage for both studied animal species.

Figure 1: Scatter plots with the correlation between First Choice and Intake Ratio for cats according to life stages (young, adult and senior).
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Figure 2: Scatter plots with the correlation between First Choice and Intake ratio for dogs according to life stages (young, adult and senior).
These results show that in dogs, first choice becomes a stronger predictor of intake as the animals mature, peaking in adulthood, while for cats, a consistently high correlation across all life stages indicates strong alignment between initial preference and overall consumption, even in younger animals.
In the following table the correlation factors, between intake ratio and first choice, are captured for both cats and dogs, across the 3 life stages, studied.

Table 1: Correlation (r-square) between FC and IR for cat and dog according with life stages.
Conclusion
The insights provided suggest that, while both species respond well to targeted palatants, life stage-specific adjustments are particularly impactful in dogs, especially in young animals where palatability preferences may still be developing. In cats, first choice was significantly positively correlated with intake ratio, for cats from young age through adulthood and into senior years.
Palatability isn't one-size-fits-all. As dogs and cats grow, their sensory needs evolve and so should the approach. By considering first choice and intake ratio in the context of life stage, it's possible to deliver more appealing, effective and differentiated pet food products.
To learn more about this topic, or to speak with our Science & Technology experts, please reach out to your AFB Sales representative or afbinternational.com/contact.
By: AFB International
Source: All Pet Food Magazine
You could be interested: Delayed Dry Palatant Coating: Does It Affect Palatant Recovery Rate and Palatability?
About the company
About the company
WHAT WE DO
At AFB International, we develop and produce a full range of liquid and dry palatability enhancers. We use high-quality ingredients proven to optimize companion animal response and consumption.
Our specialty? Meeting your unique needs with custom support. Our worldwide staff of technical experts is ready to assist you with all aspects of palatability enhancement, from product development and testing to processing, logistics and more.
HOW WE WORK
Our successful customer relationships are built on clear, consistent communication—starting with really listening to understand your needs so we can respond quickly and effectively. And we keep listening. AFB scientists and technical service managers routinely travel to customer facilities to clearly understand the challenges at hand and the systems in place. Then we can recommend the best viable solutions.
OUR TEAM
AFB is dedicated to improving the health and wellness of companion animals worldwide through superior products and services. Our diverse, committed team works collaboratively to serve our clients. Get to know us—and let us know how we can help you!
HISTORY
AFB launched in 1986 and has grown to be the global science and technology leader in pet food palatability. Headquartered in St. Charles, Missouri, USA, AFB is a global company with state-of-the-art facilities in the United States, Argentina, Brazil, Mexico, the Netherlands, China, and Australia. AFB is a wholly owned subsidiary of Ensign-Bickford Industries, Inc., a privately held, family-owned, professionally managed technical business that traces its roots back more than 185 years.
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