The quality of ingredients and type of protein used in pet foods are very important factors for pet owners when considering selecting a diet. Protein is an essential nutrient which one requires great attention in terms of quality, quantity and indeed, sustainability. Sustainability has remarkably emerged in the consumer awareness. 'The food that is good for our Pets, it should also be good for the planet'.
Pea concentrates represent excellent alternative ingredients in reformulation. Pea concentrates are clean label and sustainable sources of protein, starch and dietary fiber, as well as essential minerals and vitamins.
Why choosing Pea Concentrates? – Sustainability matters
Pet owners are concerned about the welfare of their pets but also about the environment by placing emphasis on traits like kindness and compassion. Pets have an important role in society, and this fact has been even more noticeable after the COVID pandemic.
There is indeed an important driving demand for ingredients in pet food, which places social and corporate responsibility at the forefront of our strategy.
Our pea ingredients are excellent ingredients which fits nowadays` and future trends to support claims on health, clean label, functional and sustainable pet food.
At the same time, the combined use of cereals and pea concentrate matches the amino acid profile in Petfood formulation. This is mainly due to peas are high in amino acid lysine and arginine while are low in sulfur containing amino acids, such as cysteine and methionine; while cereals such as rice, corn and wheat have higher content of sulfur containing amino acids and having a lower lysine content.
Please, contact us for information on reformulation of Petfood diets at https://www.am-nutrition.no/pet-food/
by Laura Gil Martens, Chief Nutritionist, R&D Manager
AM Nutrition
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23 to 24 September, 2026
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