As I look out my office window, it almost looks normal. Trucks are coming and going, and employees are busy. But if I look closer, it's easy to see signs that these are not normal times.
Employees and truck drivers are social distancing, most offices are unoccupied, and there is little traffic on the roads. In these times, AFB is incredibly fortunate to be able to continue our operations, as our part of the pet food supply chain has been deemed an essential business by the government. It is great to be part of an industry that supports the health and well-being of our beloved pets. Our two top priorities are the health and safety of our employees and ensuring the continuity of operations for our customers. These are not so different from normal, but the crisis has challenged us to look at our priorities even more closely.
The first priority is to create a safe working environment for our employees. In my role as General Manager, I am responsible for asking people to come to work, which is not easy in a crisis like this. We must be certain our employees return home in the same condition they arrived. We need to reassure them and show them that we do our utmost to keep them safe. To do so, we have strengthened our sanitary and hygiene measures, changed the routing in our facilities, and adjusted breaks and shift changes to prevent co-mingling at all times.
We regularly update employees about company and governmental changes that affect them, and we implemented new employee communication tools to speed delivery of important updates. We also focused on making sure employees know just how much they are appreciated. Therefore, we are financially recognizing on-site employees who are considered essential workers in our vital business. While our on-site team is thankful for the gesture, they also say they would do it without extra compensation. Their enthusiastic, positive response really demonstrates the culture of AFB. Our employees are proud of what we do and realize that what we are doing is vital for our families and our customers. We want to reassure our customers that even in tough times, we do the right things the right way.
Of course, achieving the first priority helps us achieve our second priority of continued operations for our customers. We are in regular communication with our customers, suppliers, and freight carriers to ensure continuity of supply. Our Supply Chain team is in frequent contact with suppliers, updating demand and checking availability.
Our Customer Service and Sales teams are in contact with customers, monitoring and responding to changing requests, and learning how we can help. We are supported by our customers and freight haulers, who shared ways to make sure our palatants are easily accepted at the point of delivery and move quickly across borders. For example, we added lines of text to our shipping documents for products going to Spain in case truck drivers get stopped. We welcome more suggestions like this at any time!
Marketplace
To support our priorities, I am part of three response teams: AFB European regional, AFB global, and our parent company, EBI (Ensign-Bickford Industries). These almost-daily conversations and meetings have increased interactions between regions and business units; we can support and learn from each other, propose initiatives, and implement them very quickly.
Most of our daily meetings now occur via videoconference, especially with colleagues who normally work in the office. It is surprising how easy our work-from-home technology is to use and how fast people have adapted to it. In a sense, we are now welcomed into one another's homes.
During a recent call, a colleague's kids and dogs were very busy in the background. It was amusing to see – we were all having a laugh – but we realize too, it may be part of a 'new normal'. Employees' cats are also joining our meetings – stepping on keyboards, trying to rest in inconvenient places. And this reminds me why we are working so hard in the first place: because our pets really are critical members of our family and they, too, must be fed.
We are not out of this pandemic yet. We still have a long way to go and many difficult decisions ahead of us. But we know that with our employees and their families, as well as our amazing customers, suppliers, and freight haulers – not to mention the comfort and unconditional love of our dogs and cats – we will persevere and come out the other side even stronger.
by John Vergeer
You could be interested: AFB International Appoints Mark Vossenaar as General Manager, Europe
About the company
About the company
WHAT WE DO
At AFB International, we develop and produce a full range of liquid and dry palatability enhancers. We use high-quality ingredients proven to optimize companion animal response and consumption.
Our specialty? Meeting your unique needs with custom support. Our worldwide staff of technical experts is ready to assist you with all aspects of palatability enhancement, from product development and testing to processing, logistics and more.
HOW WE WORK
Our successful customer relationships are built on clear, consistent communication—starting with really listening to understand your needs so we can respond quickly and effectively. And we keep listening. AFB scientists and technical service managers routinely travel to customer facilities to clearly understand the challenges at hand and the systems in place. Then we can recommend the best viable solutions.
OUR TEAM
AFB is dedicated to improving the health and wellness of companion animals worldwide through superior products and services. Our diverse, committed team works collaboratively to serve our clients. Get to know us—and let us know how we can help you!
HISTORY
AFB launched in 1986 and has grown to be the global science and technology leader in pet food palatability. Headquartered in St. Charles, Missouri, USA, AFB is a global company with state-of-the-art facilities in the United States, Argentina, Brazil, Mexico, the Netherlands, China, and Australia. AFB is a wholly owned subsidiary of Ensign-Bickford Industries, Inc., a privately held, family-owned, professionally managed technical business that traces its roots back more than 185 years.
Videos
Events
IBERZOO PROPET
11 to 13 March, 2026
Madrid, España
https://www.ifema.es/iberzoo-propet
Simposio CS Petfood & Aquafeed
15 to 16 April, 2026
Pilar, Buenos Aires, Argentina
https://www.cliviosolutions.com/
PET FOOD FORUM KANSAS
27 to 29 April, 2026
Kansas City, Missouri, USA
https://www.petfoodforumevents.com/
interpack
07 to 13 May, 2026
Düsseldorf, Alemania
https://www.interpack.com/
Smart Pet Food Production
11 May, 2026
Sheraton Carlton Nürnberg
https://www.petfoodcompetencenet.com/events/
Interzoo 2026
12 to 15 May, 2026
Nuremberg, Germany
https://www.interzoo.com/en
FENAGRA 2026
12 to 14 May, 2026
Santana – São Paulo
https://www.fenagra.com.br/
XXIV CONGRESO DE PET DE LA CBNA
12 to 14 May, 2026
São Paulo Expo, Brasil
https://www.fenagra.com.br/congresso/cbna-pet/
EXPO PACK México 2026
02 to 05 June, 2026
Ciudad de México, CDMX.
https://www.expopackmexico.com.mx/
VICTAM 2026
02 to 04 June, 2026
Utrecht, Países Bajos
https://victaminternational.com/
VIV Europe 2026
02 to 04 June, 2026
Utrecht, the Netherlands
https://www.viveurope.nl/
Foro Mascotas 2026
24 to 26 June, 2026
Expo Guadalajara, Mexico
https://www.foromascotas.mx/en
Pet South America 2026
12 to 14 August, 2026
São Paulo Expo, Brazil
https://petsa.com.br/
Pet Fair Asia 2026
19 to 23 August, 2026
Shanghai, China
https://en.petfairasia.com/
CIPAL 2026
23 to 24 September, 2026
Buenos Aires, Argentina
https://cipal.com.ar/?lang=en
PETZOO Eurasia
07 to 10 October, 2026
İFM- İstanbul Expo Center
https://petfuari.com/en/
SINPET 2026
15 to 16 October, 2026
Porto Alegre, Brazil
https://www.instagram.com/sinpet2026/
FIGAP 2026
21 to 23 October, 2026
Guadalajara, Jalisco, Mexico
https://figap.com/
Pet Fair South East Asia
28 to 30 October, 2026
Bangkok, Thailand
https://petfair-sea.com/
