According to the American Veterinary Medical Association (AVMA), more than half of U.S. pets are considered overweight or obese, and the number affected is expected to continue to rise. Weight concerns in pets are a significant issue for veterinarians, pet owners and society as a whole.
Obesity is a big risk factor for many diseases and disorders in pets, including diabetes, cancer, kidney, liver, inflammatory bowel, respiratory compromise and others – impacting their quality of life and life expectancy.
As a veterinarian for more than 30 years, pet obesity and related behavioral disorders and diseases are now the top patient concerns addressed in my practice. Despite its prevalence, I am often met with surprised reactions from pet owners when they are told their pet is obese or overweight. While there are many factors contributing to the issue, one of the most important is the lack of education on the ideal weight and lifestyle needs of different pet breeds.
The pet food industry has long been a leading advocate for pets and their health, and I believe it can also play a significant role in tackling the pet obesity epidemic. The industry, along with pet retailers, veterinarians, and pet associations, can continue to help educate pet owners on the key tools for a healthy and active lifestyle for their animals, helping reduce pet obesity. Specifically, pet food companies can continue to help pet owners translate what's healthy for their pets in a few key ways:
Encouraging active lifestyles and exercise for pets
As U.S. lifestyles have changed, people today are less active and more sedentary, which has impacted the amount of exercise pets receive. The result: most pets don't get enough exercise. For example, dogs need, on average, approximately 30 – 45 minutes of activity twice a day. Depending on the breed of dog, they may need even more. Promoting the role exercise plays in a healthy lifestyle for pets is key.
Creating consistencies in feeding recommendations
Pet food companies work hard to ensure their nutrition labels not only meet regulations, but also provide helpful information to consumers. As the industry continues to grow and new brands enter the market, pet food companies have the opportunity to present pet food portion and feeding guidance in consistent, easy-to-interpret terms related to pets' ideal weight – This can help minimize pet owner confusion and misinterpretation on how much to feed their pet.
Promoting Healthy Portion Control in Overweight Pets
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When pets need to slim down, it's important for pet owners to consult their veterinarian for proper instructions on how to slowly decrease the amount of food their pet receives until achieving the amount of food required to meet their nutritional needs. Animals that have their food cut back too quickly can be prone to behavioral problems, and are likely to go looking for food in other places, like the kitchen counter.
Encouraging regular veterinary care
Too frequently pets come to our office after there is a serious weight-related issue, which often could have been prevented. The highest expression of love pet owners can provide their pets is a commitment to their health and wellness. Routine veterinary care is essential.
by Dr. Amy Wolff
Email: awolff@afbinternational.com.
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About the company
About the company
WHAT WE DO
At AFB International, we develop and produce a full range of liquid and dry palatability enhancers. We use high-quality ingredients proven to optimize companion animal response and consumption.
Our specialty? Meeting your unique needs with custom support. Our worldwide staff of technical experts is ready to assist you with all aspects of palatability enhancement, from product development and testing to processing, logistics and more.
HOW WE WORK
Our successful customer relationships are built on clear, consistent communication—starting with really listening to understand your needs so we can respond quickly and effectively. And we keep listening. AFB scientists and technical service managers routinely travel to customer facilities to clearly understand the challenges at hand and the systems in place. Then we can recommend the best viable solutions.
OUR TEAM
AFB is dedicated to improving the health and wellness of companion animals worldwide through superior products and services. Our diverse, committed team works collaboratively to serve our clients. Get to know us—and let us know how we can help you!
HISTORY
AFB launched in 1986 and has grown to be the global science and technology leader in pet food palatability. Headquartered in St. Charles, Missouri, USA, AFB is a global company with state-of-the-art facilities in the United States, Argentina, Brazil, Mexico, the Netherlands, China, and Australia. AFB is a wholly owned subsidiary of Ensign-Bickford Industries, Inc., a privately held, family-owned, professionally managed technical business that traces its roots back more than 185 years.
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IBERZOO PROPET
11 to 13 March, 2026
Madrid, España
https://www.ifema.es/iberzoo-propet
Simposio CS Petfood & Aquafeed
15 to 16 April, 2026
Pilar, Buenos Aires, Argentina
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PET FOOD FORUM KANSAS
27 to 29 April, 2026
Kansas City, Missouri, USA
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interpack
07 to 13 May, 2026
Düsseldorf, Alemania
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Smart Pet Food Production
11 May, 2026
Sheraton Carlton Nürnberg
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12 to 15 May, 2026
Nuremberg, Germany
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Santana – São Paulo
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XXIV CONGRESO DE PET DE LA CBNA
12 to 14 May, 2026
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https://www.fenagra.com.br/congresso/cbna-pet/
EXPO PACK México 2026
02 to 05 June, 2026
Ciudad de México, CDMX.
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Utrecht, Países Bajos
https://victaminternational.com/
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02 to 04 June, 2026
Utrecht, the Netherlands
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Foro Mascotas 2026
24 to 26 June, 2026
Expo Guadalajara, Mexico
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Pet South America 2026
12 to 14 August, 2026
São Paulo Expo, Brazil
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Pet Fair Asia 2026
19 to 23 August, 2026
Shanghai, China
https://en.petfairasia.com/
CIPAL 2026
23 to 24 September, 2026
Buenos Aires, Argentina
https://cipal.com.ar/?lang=en
PETZOO Eurasia
07 to 10 October, 2026
İFM- İstanbul Expo Center
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SINPET 2026
15 to 16 October, 2026
Porto Alegre, Brazil
https://www.instagram.com/sinpet2026/
FIGAP 2026
21 to 23 October, 2026
Guadalajara, Jalisco, Mexico
https://figap.com/
Pet Fair South East Asia
28 to 30 October, 2026
Bangkok, Thailand
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