Manufacturers need partners who support them in understanding the Pet Food ecosystem

A supplier needs to understand its customers' reality to help them face daily difficulties and build a promising future. Challenges within our market can be found not only in the external environment (customers, pets, distributors, etc.) but also in the factories and, if you look deeper, inside the kibbles. Through services and shared knowledge, suppliers can contribute to the applicability of their solutions and evaluation mechanisms to make the most of their use.

 

Pet food producers do not need to have 100% of their needs met by their efforts. Suppliers that have been established in the market for a long time and are committed to the development of the pet food ecosystem have a lot to offer you. Production and application consultancy, analysis of physicochemical parameters of kibbles, additive utilization rates, and comparisons of the characteristics of your products versus your competitors are some examples of support services that Symrise Pet Food can offer you.

You also need to have a thorough understanding of the expectations of owners and their pets, as well as the evolution of technologies and the market. This is not done by a stroke of luck but through an absolute knowledge of what constitutes this ecosystem.

 

Understanding pets and owners

 

Pets and their owners are a fascinating topic to study; That is why we have a series of tools and services that allow us to know them in depth to provide you with a unique holistic approach, which considers the vision and opinion of the owners and the preferences and behaviors of the pets.

 

On the one hand, having a clear voice from pets can be challenging. In fact, many decisions are made through the voices of our pets, after all, they are the real consumers. Imagine if the responses of dogs and cats were compromised in some way… Brands could go in very wrong directions.

 

Then, it is essential to have reliable, statistically robust responses aligned with animal ethics policies that guarantee excellent living conditions for pets. That's why you've probably encountered our Panelis team (our expert measurement center), whether at our facilities, conferences around the world, or in your office. They are the ones to help you make reliable, pet-based decisions, in addition to being one of our most visible commitments to the generation and transfer of knowledge for the construction of a promising future for our ecosystem.

 

Listening to what pets have to say is essential, but matching the voices of pet owners with pets is state-of-the-art. How do pet owners interpret their pets' satisfaction? What is the evidence for pets' pleasure in eating? The interaction of the actors in our ecosystem must interpret and answer both questions to ensure that this much-needed bond of care and affection between pets and owners is strengthened. Specific methodologies focused on pets and owners, such as the 'Liking Test' study protocol and in-home panel studies, are clear examples of tools to capture the interaction of pets and their owners.

When we talk about the feasibility of listening to the voices of pet parents, challenges become even bigger. Options in many markets are more than limited and often inaccessible, whether due to budget restrictions, the quality of responders, or reactivity.

 

An increasingly digital environment has allowed new tools to be created and used to benefit our market. Symrise Pet Food acquired Yummypets in 2017 to complement our Panelis service by enlarging our comprehensive view with pet owners' insights. This tool now owns 7 proprietary pet owners' panels in 7 countries. This allows us to capture, analyze, and deliver insights into pet owners' expectations and buying habits/behaviors. Evaluating new claims, investigating the acceptability of new product positions, or even evaluating new packaging is becoming simpler and more accessible.

 

Proudly, standing by your side

 

Living together and sharing successes and failures in the same place is the most effective way to build a true partnership. Ever since our origins, we have made it clear that our goal would be to maintain a commercial relationship based on the local markets, following our motto 'the closer, the better,' come what may, and most importantly, without intermediaries that add time and demand unnecessary efforts.

 

At Symrise Pet Food, we put at your service an unparalleled industrial structure as well as an agile and reliable supply chain so that you can count on a constant and on-time supply. We oversee searching for and having the best suppliers nearby to provide products characterized by unmatched freshness. The same one that pets, and their owners adore.

Thanks to our local experts, we can help you navigate the pet food market ocean by providing you with the most recent insights and informing you before anyone else about the trends yet to come. Have you ever wondered how your brand interacts with its direct competition? We can help you understand if your efforts for unique positioning are being appreciated by the market or if some small adjustments need to be made.

 

Finally, if you have questions about the kibble or the production process and don't know who can help you, we are here to work with you. The good thing about having our support is that you have experts by your side who know the process from end to end and better yet, who know all the aspects of kibble formulation and how they can impact the acceptance by our furry friends.

Environmental safety & sustainability

 

Today, pet parents are more aware than ever of how pet food is made and how it impacts the environment. Symrise Pet Food understands this approach because it was born out of a desire to value side streams and make the most of local raw materials. That's also what led us to develop a unique tool: the Eco-Design matrix. It is responsible for measuring the environmental impacts of SPF products throughout their life cycle, from our suppliers' factory to the delivery to our customers.

 

We also extended our approach to our factories and processes: in 2019, we began to build all our plants following sustainable guidelines. Today, we are proud of our plants in Colombia, Brazil, and China that were built under LEED certification standards for the construction of green buildings. In our remaining 29 plants, we work every day to adapt them to current standards: effluent treatment systems, gas control, and optimization of energy use, among others.

If you are eager to apply sustainable standards like these in your plant, we'll be happy to share with you all of our knowledge and best practices about it.

 

In the current context, we need companies committed to developing long-lasting, reliable, and forward-looking relationships that allow us to accompany the development of the pet food industry.

Our comprehensive understanding of the market ecosystem is what enables us to provide our partners with the best solutions to meet the market expectations. Beyond our products, sharing this knowledge is most of all, a key part of the support we bring to pet food manufacturers, helping them reach common objectives: to improve pets' well-being, enhance owner satisfaction, and nurture their bond.

 

By; Symrise Pet Food. 
Source: All Pet Food Magazine.