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Protix appoints Piotr Postepski as new CCO
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2+ MIN

Protix appoints Piotr Postepski as new CCO

Piotr Postepski brings almost 2 decades of international experience at global companies to the Protix team. His career spans various leadership roles in the pharmaceutical sector, across different geographies where he has consistently driven growth and innovation. Piotr is a seasoned professional with an impressive track record in developing new business. Before joining Protix, Piotr was instrumental in the development and scaling of a global, innovative animal health business. Trained as a veterinarian, he holds a master's degree in Veterinary Medicine from the Agricultural University of Lublin, Poland. He has further honed his management, leadership and financial skills at Warsaw School of Economics and London Business School.   As CCO of Protix, Piotr will help drive international expansion and, taking a measured approach to growth, will steer Protix towards profitable expansion in the next stage of our journey. He will be responsible for the overall commercial strategy, leading the sales team, marketing and business development activities as well as product development. Piotr will work with the Protix teams to accelerate growth based on collaboration, innovation, a customer centric culture and a clear sense of purpose.   There is strong momentum for insect ingredients. Amid global pressures on raw material availability and the urgent need for sustainable production, Protix's local sourcing and in-house circular production, enhance feed and food chains. Protix has transitioned to the leading commercial scale insect solutions company with international expansion. We are now in a unique position to take a big leap forward and look forward to the contribution of Piotr to the next milestones on our exciting journey to bring the food system back into balance with nature.   About Protix   Protix is the leading company in insect-based ingredients for healthy and sustainable pet food, aqua culture, livestock feed and organic fertiliser. The company is on a mission to create low footprint ingredients that solve major issues in the current food system. Protix contributes to a circular food chain by using waste from the food industry as feed for insects. In turn, the insects are processed into valuable nutrients such as proteins and lipids. Protix's customers use these proteins and lipids as high-quality ingredients for animal feed and pet food. Moreover, residual streams from the insects are used as organic fertiliser. This way, insects close the loop and bring the food system back in balance with nature. Since its foundation in 2009, Protix has developed state-of-the-art, scalable technology, enabling the efficient use of resources and supply chain optimisation, including the reduction and recycling of residues and waste. Protix has been producing insect ingredients at its fully ramped-up industrial scale plant in The Netherlands since 2019. The company takes a measured approach to growth, resulting in profitable and cost-effective operations. Emphasising the power of partnerships, Protix actively collaborates with forward-thinking entities to unlock the full potential of insect ingredients worldwide.
Source: Protix

Non-food’s role in the pet market
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4+ MIN

Non-food’s role in the pet market

The initial results of the research conducted by Nomisma for Zoomark reveal the purchasing habits of pet owners in Italy for products in the non-food sector, including supplements, anti-parasite products, accessories, toys, hygiene products and cat litter. Supplements and anti-parasite products are the most frequently purchased items in the non-food segment: 69% of owners bought these products over the past year.     Over 60% of Italian pet owners spent money on other home accessories, such as kennels, cages, food or water bowls and do-it-yourself pet care, hygiene and grooming products. 54% purchased toys for their four-legged friends, while 38% bought or replaced leads, collars or harnesses in the past 12 months. The majority of owners allocated a maximum budget of €100 for all categories in the non-food pet sector over the past 12 months, while 16% of pet owners said they spent over €300 on electronic equipment alone.     High-spending pet owners   32% of the sample surveyed by Nomisma are considered high-spending pet owners: people who reported spending an above-average amount on pet accessories. For this category of consumers, the decisive factor when it comes to choosing to purchase a certain accessory is how much they know and trust the brand.     The majority of high-spending consumers have a lifestyle defined as "seeking luxury": in other words, they place most emphasis in their purchasing behaviour on an object's appearance and the personal gratification the pet owner receives as a result of the purchase. These are 'Premium' consumers, who pay a lot of attention to products' overall quality, uniqueness and originality, their materials or textiles, and their durability, design and sustainability, but always focused on ensuring the best for their pet and protecting their wellbeing.   From a social and demographic perspective, the proportion of high-spending pet owners is the greatest in the 30-45 age category and among households with no children. This type of consumer prefers to purchase goods online. Nomisma's analysis for Zoomark also identifies the parts of Italy where non-food spending is concentrated. The regions where households spend most on accessories are Lombardy, Lazio, Emilia-Romagna and Tuscany; these four areas account for over 60% of the country's overall spending on the non-food pet sector (around €280 million).   Non-food purchasing channels     Turning to purchasing channels, 37% of the sample stated that they prefer to shop for pet accessories in specialised physical shops, and especially large pet shop chains. main strength of the specialised physical channel named by survey participants was the option to see and test the products in person. They also appreciate the shops' proximity to their home and the opportunity to discuss and ask salespeople for advice and information.   However, 35% of those interviewed by Nomisma prefer online purchases: 19% predominantly on generalist websites like Amazon, and 16% on sites dedicated solely to pet products, or the websites of pet shop chains. Online channel users are mostly looking for the cheapest price and a wider range of products. Another decisive factor is the possibility and ease of comparing different products on several websites before purchasing online.   16% of owners say they focus most of their spending in the large-scale retail trade, due to the convenience of being able to do their weekly shop at the same time, followed by the variable of price and the proximity of the stores to their main place of residence. Only 7% of pet owners purchases pet accessories in discount stores and big markets.   Purchasing drivers     What are the main drivers of Italian pet owners' purchasing choices? The Nomisma survey reveals that personal taste and the price of products are the most important considerations, but sustainability is also an increasing concern for Italian pet owners, with 46% of interviewees stating they will place a greater emphasis on these aspects in the next 2-3 years. This creates a challenge for the entire non-food segment, encouraging accessory manufacturers to create products with a smaller environmental footprint and to pay more attention to their internal and external social sustainability practices. Knowing the brand or shop is also a major purchase driver for 20% of Italian pet owners.   Mattia Barchetti, Head of Market Intelligence at Nomisma, said: 'Nomisma's research for Zoomark predicts that spending in the non-food categories will grow over the next 2-3 years, and particularly spending on cat litter, supplements and anti-parasite products, and electronic equipment. The latter is expected to grow substantially, mostly due to the technological advances that are bound to impact this industry in the near future. More modest growth is predicted for leashes and muzzles, transport accessories, clothing and toys.' 'The indicators point to a positive macroeconomic situation', Barchetti continued, 'with the surge in inflation returning below the 2% threshold in the final quarter of 2023. Increases in contractual wages, coupled with rising employment rates and unemployment rates at historic lows, will give further impetus to a sector that has performed extremely well in recent years, despite the uncertain economic situation.' The outlook for household spending is optimistic, and this will certainly have a positive impact on the constantly expanding Italian pet care sector.   About Zoomark Zoomark is the B2B pet food and pet care trade show scheduled for May 5th-7th 2025 at BolognaFiere. Returning for the 21st time, it provides a global meeting point for the industry and distributors in the pet sector, and is the ideal place to forge new relationships, stay up to date and share ideas with a global audience seeking new partners and business opportunities.   Source: Zoomark

FEDIAF EuropeanPetFood hosts Annual Congress in Poland, Spotlighting Key Ingredients and Additive Authorisation Process
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2+ MIN

FEDIAF EuropeanPetFood hosts Annual Congress in Poland, Spotlighting Key Ingredients and Additive Authorisation Process

After welcoming remarks from FEDIAF's President, Rosa Carbonell, and Secretary General, Sonia Franck, Marta Koncewicz and Pawel Mackiewicz, from Poland's General Veterinary Inspectorate, provided a welcome to Poland and valuable insights into potential enhancements to the authorization process. Paola Ferraro, Legislative Officer DG SANTE, Food Hygiene, Feed and Fraud, European Commission, then outlined the 'risk management' process and Joerg Seifert, Secretary General of FEFANA (the EU Association of Specialty Feed Ingredients and their Mixtures), shared his perspectives on the future of the reauthorization process.
Representatives from EFSA (European Food Safety Authority), Matteo Innocente, Scientific Officer, FEEDCO Unit, and Oscar Gonzalez, Scientific Coordinator, FDP Unit, offered essential guidance on their services, submission procedures, and renewal processes.
 

Following the presentations, an engaging Q&A session moderated by Matt Elliot, Regulatory Affairs Manager at Mars Petcare Europe and Chair of FEDIAF's Additives Working Group, provided attendees with an opportunity to delve deeper into the discussed topics.    Matt Elliott, Paola Ferraro, Joerg Seifert and Laura Payo (Argenta)  

Reflecting on the event, Rosa Carbonell, FEDIAF's President, confirmed, 'It was an enlightening afternoon with fantastic speakers, and the interactive Q&A session highlighted the importance of safeguarding pet food ingredients for the future. In the Pet Food Industry, feed additives play a critical role, underscoring the necessity of an easily navigable authorization process to ensure the production of safe, balanced food for Europe's 352 million pets.'


Jean Grunenwald, Chairman of the Management Board of POLKARMA, our hosts in Poland, concluded the Annual Congress with a presentation that featured invaluable insights and top tips for our guests.
 
Rosa Carbonell then thanked FEDIAF speakers, members and guests: 'The FEDIAF Annual Congress has been a fitting conclusion to my second year as President.  I look forward to tackling the challenges and opportunities that lie ahead in the coming year.  I encourage everyone to review FEDIAF's Annual Report and learn about the critical work undertaken to safeguard and advance the European Pet Food Industry – and more.'
Fuente: FEDIAF

Pet Retailing, the most adaptable and changin sector in the industry
Market Information
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5+ MIN

Pet Retailing, the most adaptable and changin sector in the industry

By María Candelaria Carbajo

With the emergence of new business models, such as personalized foods, subscription models, and online shopping, the old market players must look for a new way to organize themselves and keep growing. That is the case with retail stores, for instance.   Currently, the market share of traditional retail is expected to decrease, especially that of pet sector, and this is mainly due to the great competition presented by the availability of food in online hypermarkets and other mass channels.   But it's not all negative news! In this article, we do a small analysis and share 3 insights in which retailers can find great advantages to differentiate themselves in the pet food market.   The growing importance of the brand-retailer relationship   Historically, this type of seller (and not only those related to the pet food industry) fulfilled the role of quickly and closely providing certain products to consumers. The problem with this role is that today, it is much better served by what we know as online businesses. Furthermore, in the case of physical purchases, it is also usually more convenient to go to hypermarkets where we buy products from different areas and needs in the same place. Now, there is a fundamental factor that is not present in large stores or online shopping: trust. Surely, we have all heard, at some point, or even had firsthand experience, of a 'reliable' seller that we keep choosing even when there are other, more comfortable options.   Trust in the retailer still exists. The challenge is to not only build it over time (something very hard nowadays, with the amount of local movement that exists) but with attention and, above all, knowledge of what is being sold. In this sense, brands that distribute their products to individual merchants can influence them exponentially as long as they know how to attend them in the sale.   3 key factors to grow and sustain as a retailer in the current pet food industry   We already know that humanization and premiumization trends are revolutionizing the industry. This is leading, mainly, to a growing interest in the function of food, which, evidently, generates an impact not only on the type of product consumed but also on the importance of how it is presented and sold.   In this sense, here we share 3 factors that can help retailers find their place in this new market:   Omnichannel opportunities   With the pandemic, traditional retailers were forced to adapt themselves or die to remain competitive in an environment that began to demand new forms of consumption and facilities, such as online shopping and collection points, contactless delivery, or even placing orders via daily use platforms such as WhatsApp. Independent pet stores must look for solutions to avoid losing customers to pure e-commerce and other larger establishments, and for this, the omnichannel strategy is a great opportunity. In addition to having physical and local space, expanding the service through other digital or consumer service strategies such as automatic replenishment, free shipping, and home delivery at convenient times can be attractive alternatives.   This approach to pet food sales is already allowing those brands that decide to work closely with their retail partners in the physical space to see an evolution in their relationships.   Education   We previously mentioned that trust is a deciding factor in why people choose their retailers, even when it is not the best fit for their habits and routines. Nowadays, we know that companies can help their favorite merchants build that trust. How? Ensuring they can effectively represent the brand.   One of the main elements of the brand-retailer-consumer relationship is making sure sellers understand what the products are about. This benefits all parties: the company (or its product lines) is represented by someone who knows its strengths, benefits, and advantages, the merchant creates the long-awaited trust with the consumer, and the consumer has his chosen person to make decisions about the pet's diet and well-being with the help of an expert.   Providing these types of sellers with easy access to marketing and educational material about a brand's star products is essential to facilitate their access to training so that they can sell not only more but also, especially, better products. Thus, the seller's advice is no longer based solely on feeling or sales but also has real foundations with verified information provided first-hand by the brands.   In this way, we can cover a very important sector of pet owners: those who are concerned and actively interested in knowing about the diet of their dog and cat children and seek to make decisions with the most accurate and scientific information possible.   Artificial intelligence   There is a lot of talk today about implementing Artificial Intelligence in businesses, but few pet retailers have included it in their businesses, and this is mainly due to a lack of knowledge about how it can help them:   Long-term cost savings   Initially, an AI tool may be more expensive to implement. However, over time, it can bring huge savings. Efficiency is a fundamental aspect of money management, and being able to face customer needs more quickly and effectively surely brings greater efficiency, both in human and financial resources. This can be seen with predictive tools for the possible necessary stock or the type of customer profile, for instance.   Content creation   One of the keys to retail businesses is creating your own community to exploit its ability to generate much more trust and closeness than large businesses and establishments. Having a presence on social networks is essential, but it is not always possible due to time, lack of resources, or knowledge. In this sense, AI is a fast and efficient solution for creating content, from creating ideas for posts on social networks to creating unique images with products for advertising campaigns or special offers. Today, an AI tool like CHAT GPT can make us a complete content calendar with specific texts and characteristics, and we will only have to make sure to give the special touch of our brand voice so that they sound authentic and really connect with our potential and customer community.   Conclusion   The retailing sector, contrary to popular belief, is not dead. There is no doubt that it must adapt to the new needs and consumption habits of pet owners. But, with perseverance and predisposition, participants will be able to carve out their own market niche if they are able to find the best way to enhance what has always differentiated them in the market: closeness and trust with consumers.   Source: All Pet Food Magazine