Latest content from Palatants

The Importance of Palatability in Treats to Strengthen Bonds Between Pets and Their Owners
Palatants

8+ MIN

The Importance of Palatability in Treats to Strengthen Bonds Between Pets and Their Owners

In search of less loneliness and more connection, many people have found the ideal companionship in dogs and cats. According to research, 31% of pet owners in Germany report adopting a pet as a means to reduce stress¹. This is a choice that positively transforms daily routines and overall well-being.   Increasingly, pets are viewed as actual family members. In Brazil, 92% of pet owners share this view¹, while in Northern Ireland, 90% also consider their pets part of the family unit².   We are undergoing a transformation in our relationship with pets. Owners are adopting a more humanized approach, aligning the care of their animals with their own values and lifestyle.   For 61% of pet owners in the United States, the happiness and well-being of their animals are more important than their own³. This data reveals how dogs and cats occupy a special and essential place in people's lives.   With this more affectionate and conscious perspective, it's natural for owners to apply the same criteria to their pets that they use for themselves and their families—including when planning routines and choosing food.   Experiences become even more meaningful when shared with four-legged companions: trips, outings, and even holidays now include the special presence of pets.   These moments strengthen the bond between humans and animals, and treats play an important role in this: 81% of Brazilian consumers believe that snacks help deepen the connection with their pets⁴.   Additionally, owners seek foods that offer health benefits and come in various formats. 83% of Brazilians agree that it's important to provide a varied diet to pets⁴. After all, different types, flavors, and textures stimulate the senses, making mealtime more enjoyable.   In this context, the pet nutrition market finds a great opportunity: to innovate in the snack and multi-format food segment, meeting the needs of pets and the emotions and expectations of their owners.   In this article, we will demonstrate how yeast extracts can be powerful allies for the pet food industry, contributing to the development of more palatable and healthy foods that align with owners' values, such as connection, well-being, and sustainability.   THE ROLE OF YEAST EXTRACTS IN PET FOOD PALATABILITY
  The palatability of pet food goes far beyond taste. It results from a combination of various sensory factors that directly influence pets' acceptance of the food. Just as with humans, the pleasure of eating is essential to ensure that animals consume the right amount of nutrients and vitamins in an enjoyable way.   With this in mind, PalaUp by Biorigin was developed to support the pet food industry in directing flavor profiles toward specific notes, such as roasted meat and chicken, bringing pet and owner preferences even closer together. Additionally, the product line is characterized by being clean label, sustainable, and enhancing umami flavor.   The yeast extracts in the line can be applied directly in formulations or as a coating, alongside palatants, in various types of pet food—from dry extruded to wet products. This versatility allows the extracts to blend with different ingredients, creating unique and pleasant sensory experiences for pets.   Read our full article on palatability and discover how flavor influences pet nutrition and well-being.   What opportunities can the pet nutrition market explore by combining snacks with the emotional bond between owners and their pets?   TRENDS DRIVING INNOVATION IN PET TREATS
  Indulgent products, such as snacks and foods that promote moments of interaction between owners and their pets, continue to gain popularity. In the United States, 63% of dog owners say they offer treats daily³.   Pet food companies can build customer loyalty by offering a greater variety of flavors and ingredients. After all, different types, flavors, and textures stimulate pets' appetite and senses, making mealtime more enjoyable.   Moreover, these treats play a key role in pet care: they assist in training, strengthen emotional bonds with owners, and contribute to proper intake of vitamins and nutrients. Among American consumers who buy pet treats, 76% say these products strengthen their bond with their pets³.   This trend makes sense, considering that many owners see their pets as family members and are always looking to promote their four-legged companions' happiness and well-being.   With a more humanized view of pets, it's natural for owners to apply similar criteria to those they use when choosing food for themselves. As they become more aware of how lifestyle, diet, exercise, and mental stimulation impact pet health, they become more demanding and selective in their purchasing decisions.   For example, 27% of pet owners in Thailand say their pets' diets reflect their own food preferences³, and 51% agree that all-natural foods would be a healthier option³.   The use of naturally sourced ingredients, such as yeast extract, is also a growing trend. In China, 47% of pet owners prioritize 'all-natural' foods when repurchasing dry or wet pet food².   Meanwhile, in the United States, 34% of cat food buyers and 39% of dog food buyers consider natural ingredients an important factor in their purchasing decisions⁵.   With pet well-being in mind, interest in environmental enrichment is also on the rise. In Brazil, 50% of pet owners show interest in treats that entertain their animals⁴. The variety of treat formats allows the reward experience to be tailored to pets' needs and preferences, making each interaction more special.   And we can go even further: families with pets enjoy including them in special celebrations, allowing them to participate in important moments. Snacks inspired by holidays—such as Easter eggs, Christmas panettone, birthday cakes, and more—help owners celebrate these occasions alongside their pets.   In summary, the pet nutrition market has numerous trends to explore that can support owners in their mission to keep pets entertained, active, and well-behaved, thereby offering more quality time and proper nutrition. But all of this must still appeal to palatability: for 43% of American cat owners and 38% of dog owners, their pet's favorite flavor is the most important factor when making a purchase⁵.   Finally, there's one more essential factor the pet food industry must consider when developing snacks for dogs and cats: health.   FLAVORS THAT CONNECT: THE HUMAN INFLUENCE ON PET NUTRITION
  Human indulgence refers to the pursuit of pleasurable experiences, such as enjoying a favorite dessert or preparing a special meal. After all, humans are constantly seeking sensory stimuli that bring comfort and joy. With the growing humanization of pets, this same indulgence has been extended to our four-legged companions.   It's common to see dogs and cats closely watching their owners' plates, almost as if asking to share that moment. In this context, wet foods stand out for their convenience and ability to offer an indulgent experience. Products like creamy treats, sausages, liquid toppers (sauces for dry food), and other moist delights are clear examples of this humanization. They're not just food—they're gestures of affection and moments of shared pleasure and connection.   It's no coincidence that this emotional connection between humans and pets has driven a true revolution in the pet food market, with launches increasingly resembling human food: ice cream and pasta for pets, natural meals, treats with varied shapes and flavors, gourmet-style foods, and even celebratory products for birthdays, Christmas, and other special occasions.   More than ever, pet owners want to share moments with their pets. But how can they do this while ensuring their best friend's safety?   Ingredient origin is a key factor. For Brazilian pet owners, 91% agree that it's important for products to clearly specify the ingredients used⁴, and 49% are concerned that unfamiliar ingredients could harm their pets⁴.   Indulgence must not come at the expense of nutrition. Keeping pets healthy is a priority, and this requires formulas that combine high-quality ingredients with strong palatability. After all, the food must appeal to the pet's taste as well as to the owner's eyes and nose, who seeks healthy, flavorful, and visually attractive options.   This is where Biorigin stands out with PalaUp, a food-grade ingredient—produced with the same level of quality and standards as those used in human food—developed using the same technology applied in the human food industry.   PalaUp is more than an ingredient: it's a strategic solution to enhance the sensory perception of pet foods, delivering flavor, aroma, and visual appeal that delight even the most discerning pets and owners.   With solid expertise in producing natural-origin yeast extracts for the food industry, Biorigin applies this knowledge to create unique experiences in the pet world as well. The use of PalaUp extracts allows brands to develop indulgent products without compromising health, meeting the growing demand for foods that are both nutritious and enjoyable.   Indulgence is a bridge between emotion and function, between pleasure and care. And with solutions like PalaUp, the pet food market is well-positioned to continue delighting pet owners and their beloved companions, enabling them to share even more special moments.   BIORIGIN: NATURAL ORIGIN INGREDIENTS THAT ENHANCE PALATABILITY
  The PalaUp product line intensifies umami flavor and delivers specific taste notes, such as roasted meat and chicken, bringing pet owners' flavor preferences closer to those of their pets. As a natural source of glutamic acid, these ingredients improve the overall taste of pet food, creating an irresistible sensory profile that pets love and deserve.   'At the intersection of science and affection, we offer natural yeast extracts—widely used in the food industry—as strategic solutions for treat formulations. The PalaUp line, with a high content of free glutamic acid, enhances umami flavor and acts as a flavor driver, adding sensory and functional value to formulations that reflect the evolving relationship between humans and their pets. It also contributes to portfolio diversification by offering specific flavor notes that enrich the experience for our four-legged companions', says Thaila Cristina Putarov, Global Animal Nutrition and Health Business Manager at Biorigin.   For over 20 years, Biorigin has been developing natural-origin ingredients to meet the demands of the pet nutrition market, offering solutions that support gut health, strengthen immunity, and increase food appeal.   To learn more about our yeast-based solutions and yeast extracts, visit our website.   References ¹ Mintel – Patent insights: revolutionise the future of pet food (2024)  ² Mintel – A year of innovation in pet food, 2025  ³ Mintel – A year of innovation in pet food and products, 2024  4 Mintel – Pet Food – Brazil – 2025  5 Mintel – Pet Food – US – 2024 


Source: Biorigin

Enhancing Palatability: The Role of Pet Food Manufacturing in Pets Preferences
Palatants

8+ MIN

Enhancing Palatability: The Role of Pet Food Manufacturing in Pets Preferences

Differences in Cats and Dogs
To begin the discussion on palatability, we must first understand our primary customers: cats and dogs. The variability between these companions —their behavior, eating habits, and nutritional needs— must be considered to satisfy them and encourage pet parents to repurchase their food. Understanding what makes cats and dogs eager to eat will help us optimize kibble manufacturing and achieve higher palatability.
  One key difference between cats and dogs is their feeding behavior. Cats are carnivores, while dogs are omnivores, leading to different nutritional needs and formulas. For example, cats require higher protein levels and quality compared to dogs. FEDIAF recommends 18-25% protein for dogs and 25-33% for cats, affecting the starch content in their recipes and the nutritional values of the kibbles.1 These differences necessitate adjustments in production parameters to enhance palatability.
  Cats' and dogs' sense of taste, while both based on a carnivorous pattern, vary significantly. Dogs enjoy sweet and certain acidic tastes, like carboxylic and phosphoric acids, whereas cats prefer bitter flavors and are not sensitive to sweetness.2
  Dogs typically consume large meals quickly, possibly due to their pack heritage, and tend to grab kibbles with their teeth and grind them, preferring softer kibbles. Conversely, cats eat several small meals a day, mimicking their hunting habits, and use their tongues and molars to break food, preferring harder, drier kibbles.
  Lastly, smell is a critical factor in palatability for both cats and dogs, with their sense of smell being far more sensitive than humans. Cats have twice as many smell-sensitive cells as humans, and dogs can have up to 300 million scent receptors, compared to around 5 million in humans.3
  It's clear that we cannot produce cat food the same way we make dog food if we aim to satisfy both.
  Importance of the Choice of Raw Material and Ingredient for Better Palatability
Let's delve into the pet food manufacturing process to identify ways to enhance palatability.
  Before production, it's essential to carefully choose raw materials and other ingredients. Factors like high-quality proteins, lipid oxidation, freshness, and ingredient proportions significantly impact texture. Optimizing palatant choice and application is also crucial.
  We tested replacing a certain percentage of non-hydrolyzed chicken meal and chicken liver with the same quantity of hydrolyzed chicken liver in a kibble recipe. The recipe remained identical except for the protein component. To assess pet food preferences, we conducted two-bowl tests, also known as versus tests. In these tests, two bowls were prepared, each containing a different type of pet food. We then measured the amount of food consumed from each bowl to determine the pet's preference. We observed significant improvements in palatability with a 5% or 10% inclusion of hydrolyzed chicken liver (Figure 1). Choosing the right protein is the first step to better palatability.   Figure 1: Palatability of diets Including chicken liver, chicken meal and hydrolyzed chicken liver4.
  Oil and fat play a critical role as they are coated on the outside of the kibble first and are linked to freshness and oxidation. For both cats and dogs, palatability generally decreases when free fatty acid levels increase and when signs of oxidation appear. Controlling these factors is essential.
  Several microingredients can affect palatability. Some may promote oxidation (e.g., certain minerals), while others can directly boost palatability, like specific sugars, salts, and amino acids.
  Each of these components has a direct or indirect impact on the final product's palatability. Understanding and optimizing these elements can lead to better-tasting and more appealing pet food.
  Pet Food Processing: From Grinding to Drying
The initial steps of grinding and mixing raw materials and other ingredients significantly affect the homogeneity and particle size of the kibble. In extreme cases, inadequate grinding can leave noticeable grain pieces post-extrusion. Even mild cases of particle size variations within a kibble mixture can alter texture and reduce homogeneity.
  After mixing, the ingredients typically move to the preconditioner, where the type and quantity of starch used play a crucial role. During this process, starch gelatinization occurs as starch and water are heated, causing the starch granules to swell and irreversibly absorb water. This gelatinization begins in the preconditioner and continues in the conditioner.
  The level of gelatinization is vital for kibble expansion and cohesion. Insufficient starch causes kibbles to fall apart if attempting to reduce density, while higher starch levels increase density (Figure 2). This step is key for both kibble production and palatability, especially for cats but also for dogs. The hardness of dry cat food granules significantly affects their preference, with harder products being more favored by cats according to a study by V. Eles, I. Hullar, and R. Romvari.5
  For cat kibble, balancing the necessary levels of protein and fat is challenging, as it limits room for starch needed for kibble expansion and cohesion. Meeting the nutritional needs of cats and dogs while ensuring correct kibble expansion and palatability is essential.
  Gelatinization continues during extrusion, playing a determining role. The homogeneity of the dry mix can vary depending on the equipment used, such as a twin-screw extruder, which helps homogenize and increase palatability.
  Additionally, kibble shape and size are important considerations. Dogs typically prefer larger kibbles, while cats might struggle with a kibble that is too big for their mouths. Larger kibbles also have less surface area for palatants (for quantity equivalent). Complex shapes may decrease palatability due to the difficulty for the pets to prehend the kibbles.

  Figure 2: Impact of gelatinization on the bulk density of the kibbles6.
Post-extrusion, drying is a critical step that must be carefully controlled. Excessive moisture variability in a batch can affect palatability from one bag to another. The market average for optimal dog food palatability is around 8% moisture, balancing food safety and mold prevention. For cat food, the target is closer to 6% moisture, the objective being to have the lowest moisture but without breakable kibbles. Consistent moisture levels within batches allow for better control over palatability. Rapid or excessive drying can negatively affect kibble texture and palatability (drier outside than inside).
  Typically, a shifting step after drying and before coating removes the dust and powder (fines) produced after extrusion. These fines negatively impact palatability by being unappealing and causing palatants to be lost, reducing the amount coated on the kibbles.
  Pet Food Processing: Coating Optimization
One of the most critical steps in achieving optimal palatability is the coating of fat and palatants. This process can be optimized in several ways.
  It's important to remember that the ingredients used for coating vary depending on whether the food is for cats or dogs. Fat, usually applied in amounts ranging from 1% to 15%, serves nutritional purposes and protects the kibbles, often containing antioxidants. Fat helps palatants adhere to the kibble and provides an initial level of palatability. However, fat alone isn't sufficient to significantly boost palatability. In tests without palatants, we found that consumption rates were below average, indicating that neither cats nor dogs were satisfied.
  To enhance palatability, we add liquid palatants (1% to 4%) or powder palatants (0.5% to 3%), or both. Liquid palatants enhance aromas and can act as binding agents for the powder. These are mainly used for dog food, given the higher moisture targets and preference for smoother kibbles. As scent is a crucial factor for dogs, aroma plays a significant role. Powder palatants add flavor, help to control the moisture and are typically used for cat food, which targets low moisture and high protein content. Cats have three types of chemoresponsive tongue receptor units, each responding to different compounds that can be found in quantity in powder palatant (amino acid, inorganic salts, nucleotides...)7.
  It's generally recommended, though not mandatory, to apply fat first, followed by liquid palatants and then powder palatants to optimize the effectiveness of each component. Adequate amounts of fat and liquid palatants should be used to ensure the powder adheres well to the kibble.
  Optimizing the spraying system and mixing processes is vital for effectively applying these ingredients. Here are key factors to consider:
  1. Nozzle selection and placement (Figure 3):
The diameter and pressure of the nozzles affect the homogeneity and efficiency of the coating. Larger diameters may cause excess coverage, while smaller ones might not cover all kibbles.
  Pressure impacts droplet size. Too low-pressure results in concentrated sprays, while too high pressure creates a cloud, leading to palatant loss.
  Nozzles should be spaced adequately to avoid overlap and ensure even coverage. They should also be positioned close enough to reach the kibbles without significant loss of liquids.
  2. Mixing process (Figure 4):
In a batch coater with two shafts, mixing from the outside to the inside creates a hill, enhancing palatant coating. Mixing from the inside to the outside creates a hole, leading to clustering and poor homogeneity.   Figure 3: Optimizing coating homogeneity

  Figure 4: Optimizing mixing
By carefully selecting ingredients and optimizing application techniques, we can significantly improve the palatability of pet food, ensuring satisfaction for both pets and their owners.
  We cannot finish discussing the impact of coating on palatability without addressing the main differences between batch and continuous coaters.
  A batch coater generally provides more homogeneity and allows for parameter adjustments from one batch to another. Since it is enclosed, it enables high-rate fat coating (using vacuum coaters) and simplifies the cleaning process. It also helps prevent dustiness during powder coating. However, batch coating is typically slower and more expensive. The main advantage of a continuous coater is its faster process, making it more cost-effective.
  In general, batch coating is more recommended when higher palatability is required, especially when producing super premium products.
  Conclusion
Understanding the unique needs and behaviors of cats and dogs is fundamental to optimizing the palatability of pet food. Given their distinct feeding habits, nutritional requirements, and sensory preferences, it is clear that a one-size-fits-all approach does not work. The manufacturing process, from grinding to drying, plays a crucial role in determining the final product's texture and palatability. Adequate starch gelatinization, precise mixing, and controlled extrusion and drying processes are essential to achieve the desired kibble consistency and taste. Each step must be fine-tuned to maintain the integrity and appeal of the kibble, catering to the specific preferences of cats and dogs. Coating, one of the most critical steps for enhancing palatability, requires careful consideration of the ingredients used and the application techniques. By optimizing the use of fats and palatants and ensuring efficient spraying and mixing, we can create a more appealing product.
  In conclusion, improving the palatability of pet food involves a multifaceted approach that encompasses ingredient selection, precise manufacturing processes, and effective coating techniques. By addressing these factors, we can ensure that both cats and dogs receive food that satisfies their taste preferences. 

References
1 https://europeanpetfood.org/wp-content/uploads/2024/09/FEDIAF-Nutritional-Guidelines_2024.pdf 2 John W S Bradshaw, The Evolutionary Basis for the Feeding Behavior of Domestic Dogs (Canis familiaris) and Cats (Felis catus),The Journal of Nutrition 3 Padodara, R. J. and Ninan Jacob, Olfactory Sense in Different Animals 4 Kemin researches 5 V. Éles, I. Hullár, R. Romvári, Texture of dry cat foods and its relation to preference 6 https://www.cerealsgrains.org/publications/cc/backissues/1992/Documents/69_401.pdf 7 Watson, P.E.; Thomas, D.G.; Bermingham, E.N.; Schreurs, N.M.; Parker, M.E. Drivers of Palatability for Cats and Dogs—What It Means for Pet Food Development. Animals 2023, 13, 1134.


By Maïlys Le Thiec, Technical Service Manager | Kemin Nutrisurance EMEA
Source: Kemin Nutrisurance

Delayed Dry Palatant Coating: Does it Affect Palatant Recovery Rate and Palatability?
Palatants

3+ MIN

Delayed Dry Palatant Coating: Does it Affect Palatant Recovery Rate and Palatability?

In dry pet food manufacturing, the standard palatant application sequence typically follows three steps: (i) fat spraying, (ii) liquid palatant spraying, (iii) dry palatant application. Most fats must be heated (30-40 °C) to remain liquid. Once the fat is applied, palatants are usually layered on top, as depicted in Figure 1.

However, in certain situations –such as when the dry palatant is applied at a different location– it may be necessary to coat pre-fat-coated kibbles with dry palatants at a later stage.

This study investigates two key questions: Does applying dry palatant on room-temperature fat-precoated kibbles reduce palatant adhesion efficiency? Does this delayed application affect palatability?  
EXPERIMENTAL DESIGN
Three coating conditions were tested: Direct dry palatant application: 3 % of fat was sprayed onto 3 % fat-precoated kibbles. The 3 % fatprecoated kibbles were produced in a standard way, with the fat being sprayed on warm dried kibbles exiting the dryer.There was a three-week interval between the two fat applications, and the latter was followed by an immediate dry palatant application.
  Delayed dry palatant application #1 (3 weeks delay): 6 % of fat was sprayed onto uncoated kibbles. After three weeks of storage, the dry palatant was applied.
  Delayed dry palatant application #2 (3 months delay): Same as Condition 2, but with a three-month storage period before applying the dry palatant.
  Each condition was tested on both cat and dog kibbles, using dry palatant application levels of 1.5 % and 2.0 %.

The same poultry fat (applied at 35 °C) was used across all conditions.
Measurements   Recovery Rate (RR): using analytical tracers, the actual percentage of dry palatant recovered on the kibbles was calculated. Palatability testing: carried out in AFB dog and cat kennels with 30 animals over two days; versus tests were analyzed using paired t-tests for dependent samples. Moisture content: controlled to ensure it did not influence palatability results (cat: 5.8 % ± 0.1, dog: 7.0 % ± 0.1). Crude fat content: verified for coating uniformity (cat: 11.9 % ± 0.3, dog: 10.4 % ± 0.3).
  RESULTS
Recovery Rate of dry palatant Figure 2 illustrates the RR of the dry palatant for each condition. Key finding: the RR remained consistent across all conditions, indicating that at this fat level (6 %) dry palatant
 
Palatability results
Table 1 summarizes the results of the versus tests.

Key observations: the tests showed no statistically significant difference in palatability. one case showed a significant preference: cat kibbles with 1.5 % dry palatant, applied after 3 weeks.
 
CONCLUSION   Delaying dry palatant application does not reduce adhesion efficiency. Palatability remains unchanged, except in one specific case.
These findings indicate that dry palatant application can be delayed by days, weeks, or even months after fat coating without compromising product performance or dry palatant adhesion.

This flexibility could be particularly useful when: applying dry palatants in a separate coating line (e.g., liquids in a batch coater, powders in a continuous coater). manufacturing two diets that differ only in the coating step. conducting trials in AFB facilities using customer-specific fat and application conditions.
  Cautionary note: These results are based on a limited set of conditions (one type of fat, one type of kibbles, one dosage of fat…) and should not be taken as universally representative. They are intended to provide insights rather than conclusive evidence.
To learn more about this topic, or to speak with our Science & Technology experts, please reach out to your AFB Sales representative or afbinternational.com/contact.


Source: AFB International  

Solutions for drugs and dietary supplements
Palatants

2+ MIN

Solutions for drugs and dietary supplements

Pet parents sometimes struggle to administer oral drugs and dietary supplements.

Giving daily medication for treatment of chronic disease can be especially frustrating, resulting in unpleasant moments for both the pet and the pet parent.
  Bad experience while administering drugs or dietary supplements may have significant impacts:
 
SPF palatability solutions are your best ally to increase drug and dietary supplement acceptance by pets and guarantee compliance of pets in taking the treatment and pet parents in giving the treatment. Increased palatability is your best ally to make pet parents happy and pets healthy.
  Our solutions for drugs and supplements
Solutions for every galenic to delight each pet!
  Palatability enhancers are your best ally to achieve compliance. Thanks to their holistic knowledge of pets, products, and pet parents, SPF solutions have been improving the taste of pills, tablets, chews, pastes, and liquids for more than 15 years.
  Our solutions have a minimum shelf life of 12 months and we can guarantee recipe stability for the lifetime of your drug.
  Find the right SPF solution for each of your galenic and significantly increase the palatability performance of your product!

Adapted to every galenic
Palatability studies conducted on a placebo tablet demonstrate that SPF palatability solutions significally improve the consumption of tablets by cats and dogs.
    Catering to the specific preferences of each pet
SPF researches have demonstrated that pets express different preferences, which can be innate or acquired. Cats and dogs have different anatomical and sensorial equipment, which explains why they respond differently to smells and tastes.
  SPF product portfolio includes a specific range of palatability solutions for cats and a specific one for dogs.
 
Vegetable-based palatability solutions
To meet the challenges of the growing needs of the planet (animal protein availability, food safety crisis, custom barriers, and sustainability), SPF researched and developed vegetable-based palatability solutions.
  The promise of a sustainable generation of high-level palatability without animal proteins solutions is no longer a dream for manufacturers and will delight cats and dogs around the world.
 


Source: Symrise

How can palatants enhance the appeal of gently cooked meals?
Palatants

2+ MIN

How can palatants enhance the appeal of gently cooked meals?

Over the years, pet nutrition has evolved from feeding table scraps and home-cooked meals to biscuits, kibble, wet pet food and, now, a return to home-cooked style meals. Why, after decades of innovation and refinement in pet food production, has the industry circled back to this approach? The answer lies with the consumer.
  Pet owners today are faced with an overwhelming array of options when it comes to pet food, from kibble to raw, freeze-dried and wet diets. The decision-making process can be daunting. With so many choices available, it's challenging to determine which is best, and navigating the many labels and packages often adds to the confusion. This is where gently cooked products come into play.
  Trust and transparency   Gently cooked pet food has seen rapid growth in recent years, and its success can be attributed to a few key factors. First, the straightforward packaging and labeling make it easy for pet owners to understand what they're buying. When opening a package, the sight and smell of the food enhance the trustworthiness of the product. Additionally, the inclusion of vegetables and herbs appeals to pet owners' desire to provide the healthiest options for their pets.
  Building the right customer experience   While gently cooked meals tap into the desire for wholesome, home-cooked food, they come with some challenges from a palatability perspective. The cooking methods used in this category – such as steaming, sous-vide or low-temperature cooking – result in different flavor profiles and levels of palatability. Also, the appearance of the food, including its color and texture, can be influenced by the cooking method.
  To enhance palatability, the right palatants are essential. These must be adjusted to the cooking technique to help achieve the ideal flavor profile and improve the product's attractiveness.
  The goal is to replicate the experience of home-cooked meals, where the smell and appearance of the food are just as important as the taste. When pets enjoy every bite, it not only makes them happy, but also reinforces the trust pet owners have in the product.
  Expert collaboration AFB International specializes in collaborating with manufacturers to find the most suitable palatants for gently cooked pet food products. The company's team of application technologists is dedicated to helping producers select the best flavor solutions, and offers training and insights tailored to each manufacturer's needs.

Read the paper here! 



Source: AFB International