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Popular pet food claims in 2023
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Popular pet food claims in 2023

Digestive health is also becoming a highly sought-after pet food attribute across age groups, with 47% of pet owners ages 18 to 54 claiming interest in these products, as well as 43% of pet owners age 55 and older. Pet owners are also interested in treats that address specific health issues, according to Mintel, with 36% of pet owners ages 18 to 54 claiming interest in this category, compared to 34% of those ages 55 and up. A  wider gap between generational interest is seen for pet food products that are sustainably sourced, with 28% of pet owners ages 18 to 34 interested in this category, compared to 27% of pet owners ages 35 to 54, and 19% of those age 55 and older. Additionally, the rise of functional meal toppers is attracting interest from younger pet owners, with 25% of those ages 18 to 34 curious about these products, compared to 18% of pet owners ages 35 to 54, and 15% of those age 55 and up. According to Mintel and Kantar Profiles, pet owners between the ages of 18 and 54 (19%) are more likely to show interest in pet foods formulated with plant-based proteins than their older counterparts (10% of those age 55 and older). Regardless of perceived interest, pet food and treats with functional claims are taking the industry by storm, with 21% of new cat and dog treat launches in 2022 claiming oral benefits and tartar prevention. Additionally, 7% of new launches touted joint, bone and muscle support, and those claiming digestive benefits and skin and coat benefits both made up 6% of launches in 2022. Global Pet Food Market Trends in the Next Two Years Pet owners are focusing on healthful food – particularly natural options – for their pets. The future of pet food will be influenced by consumers who are keen to offer their pets fresh food, or even homemade options. Mintel anticipates that there will be pet food innovation for animals suffering from increasingly common issues such as obesity who will benefit from personalised diets and technological measures. Companies in the global pet food market must reassure pet owners of the benefits of sustainable pet food beyond planet-friendly credentials. Global Pet Food Market Trends in Five Years and Beyond Pets are taking a more prominent role in consumers' lives. As such, pet owners will focus more on their pet's behaviour. The global pet food market can help improve pets' mental performance through innovative foods that are personalised to match the needs of each pet. Pet owners are increasingly seeking better food options and mealtimes for their pets. Mintel expects pet food innovation with microwaveable packs for in-home use in addition to fine dining options that will hold appeal for discerning pet owners seeking an out-of-home experience. Consumer concerns around water usage are not restricted to human food. Companies will need to share how they are reducing water in their formulations through alternative ingredients or use of freeze-dried options. By Mintel All Pet Food 

NARA -Animal Nutrition
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NARA -Animal Nutrition

Because North American renderers process at optimum temperatures over a prescribed length of time and they use strict quality control measures, animal protein meals are consistently high quality, uniform, stable, affordable, and nutritionally dense. The materials renderers provide allow for more sustainable pet food sourcing while producing high-quality meals for animals. Rendering practices are vital for sustainable and well-balanced pet food nutrition.   Ingredients in Pet Food Pet food uses a wide range of ingredients that renderers can process from waste products. As a result, when excess materials from meats are removed during processing, they can go toward pet food nutrition. There are several critical nutrients that pets need to stay healthy, such as proteins, minerals, vitamins, and carbohydrates, and animal nutrition research demonstrates that rendering can have a vital role in meeting this need. Key ingredients that come from rendering include: Meat and bone meal. Animal proteins. Animal fats. These substances can serve as crucial nutrients for pets' health and daily dietary needs. The ingredients may include human-grade food and other materials deemed safe for animal consumption. Dogs and cats of different breeds and sizes have various nutritional needs and may eat wet and canned foods, kibble, dry food, treats, and other options. Based on animal nutrition facts, individual pet food manufacturing companies follow different formulas to meet dietary requirements for animals.     Applications Renderers can use a wide range of strategies to address critical requirements for animal protein meals. By repurposing meat, fat, and other processing remnants, the industry can provide resources to feed pets and aquaculture and meet healthy dietary benchmarks while reducing the amount of waste sent to landfills.   Pet Food Pet food and products are a multi-billion dollar industry, and the market is growing. Rendered protein meals such as meat and bone meal, poultry co-product (also called by-product) meal, and fish meal are almost universally used in pet foods. They provide high-quality protein with a good balance of amino acids essential to pet health. There are several key advantages to using rendering practices to source pet food, including: Safety: Renderers meet high-quality food processing standards to prepare materials for animal consumption, helping ensure the final products are safe and beneficial for pets' health. Sustainability: By using materials that would otherwise be considered waste from standard meat preparation, renderers help save production costs and protect the environment. Nutrition: The proteins and fats obtained through the rendering process are highly advantageous for pets' day-to-day health and meet dietary nutrition benchmarks. View exciting results from a first-of-its-kind joint pet food study with the Pet Food Institute and AFIA detailing how the pet food production process feeds the agriculture economy and reduces food waste. This insightful research analyzes the wide-ranging benefits of rendering and pet nutrient production. It also demonstrates how the practice contributes to long-term sustainability efforts in this industry.   Learn More With NARA At the North American Renderers' Association (NARA), we're committed to supporting renderers and meat processors in sustainable waste product recycling. We represent the industry with advocacy and trusted resources that help educate and grow this critical field. For more information on our services and how to become a member of our organization, contact us today.   Source: North American Renderers Association

BRF Pet bets on the natural Super Premium Category
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BRF Pet bets on the natural Super Premium Category

The plant located in Ivoti, Rio Grande Sul, concentrates the production of the brand's feed, which bets on the natural super premium concept. In addition to it, other of the 20 lines in the portfolio are also manufactured on site. The flag's differential, which is the use of fresh ingredients, is present in the choice of suppliers, in the transport of the finished product. This differential strictly follows a market trend. Multispecies families boost natural market Previously seen as a trend for the future, natural pet food has already become a current demand. In the North American market, for example, 37% of pet parents already opt for natural feed. In addition, the humanization of pets has interfered, including the choice of ingredients for th eproduction of pet food BRF Pet in numbers Biofresh's journey begins before the arrival of BRF Pet. The brand belonged to HercoSul, which was acquired by the native food company in 2021. Another step in the expansion was the purchase, at the same time, of Mogiana, which is part of the current portfolio. As a whole, the conglomerate counts with 1,300 employees, 48 of whom have been working with the company for two decades or more, and 30% of the total staff are  women. With regard to production structures, the company hcounts with five industrial plants, four in Brazil and one in Paraguay. There is even potential for expansion. 'This is a consequence of market demand. We occupy the leadership in the segment. but we are always looking for opportunities to continue growing', says Denis Nakashima, head of marketing at BRF Pet .     If there is a desire to lead the feed segment in the future, in an extract from it, this objective has already been achieved. With its brands in the super premium natural segment, Biofresh and Guabi Natural, BRF is already at the top of the market. Among the two dozen brands produced, there are some that are exclusive to the foreign market. The company exports to more than 20 countries, including markets such as Russia, Nigeria and Oman. But the Latin American market is the main target, where it operates in 11 countries. Biofresh serves 3,600 pets. In the second half of 2022, the brand showed an increase in real revenue of 26%, compared to the same period of 2021. With the aim of being closer to each of these pets, BRF Pet has its own fleet of 44 vehicles and the help of more than 60 distributors. On the factory  Once at the manufacturing plant, the products don't even leave the truck before being tested by the company's laboratory. Based on the analyses, which can take hours depending on the content and quantity purchased, the company establishes its first barrier.
Sometimes, entire loads are even returned. 'We already signed return notes that indicated that the cargo would be destined for human consumption', reports Irina Munaro, technology and innovation consultant and responsible for the plant, highlighting the rigor imposed on the analyses. The machines are present throughout the entire production process – from the grinding of meat to the packaging. Fresh ingredients stay refrigerated until minutes before use. When filling, a technology used by BRF Pet to ensure greater durability for the products is the injection of nitrogen gas. This gas is responsible for reducing the action of oxygen, which prevents the pet food's oxidation process of pet food. Duly packaged and ready for being distributed, before the product enters the truck and hits the road, there is still one last step left. The conditions of the vehicle are studied and also the possible presence of pests, which would make transportation unfeasible. Currently, BRF Pet is already experiencing a moment of modernization of its fleet, having recently started its first route served by electric vehicles. The next innovation in the radar concerns partner distributors: it´s a test that will make it possible to recognize that other loads were loaded in that compartment and, with this information, avoiding any risk of cross contamination. By  Panorama PetVet

New study: Krill effectively increases Omega-3 Index in pets
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New study: Krill effectively increases Omega-3 Index in pets

In a new study conducted by the Swedish University of Agricultural Sciences and Aker BioMarine, scientists evaluated the performance of three different omega-3 sources in canine feeds. Of the three ingredients tested, the krill-based ingredient, QRILL™ Pet PL Nutri Plus (QRILL Pet's flagship krill meal product), was most effective in raising the dogs' Omega-3 Index. This study builds on a previous feeding trial conducted in 2020 by Aker BioMarine, which showed that of the dogs fed either QRILL Pet PL Nutri Plus (8%) or fish oil, the QRILL Pet group exhibited the greatest improvements to their Omega-3 Index after six weeks. In this new trial, the researchers aimed to build a greater understanding of how krill meal, at a lower inclusion level, would perform in comparison to two other omega-3 sources, namely fish and flaxseed. All three providing similar amounts of omega-3 to the study diets. 'The hypothesis we tested was whether krill, at a lower inclusion level of just 3% on a dry matter (DM) basis, would be as or more effective in raising the dogs' omega-3 levels than other ingredients when omega-3 content was similar. We believe that both the delivery molecule of omega-3 as well as the type of omega-3 in a diet matters. To understand this, we did a side-by-side comparison of EPA/DHA from krill with two other omega-3 sources (EPA/DHA from fish and alpha-linolenic acid from flaxseed) which both are commonly found in pet food today,' says scientist Hanna Lindqvist from Swedish University of Agricultural Sciences.  4-week 3 -arm trial tests 3 different omega-3 ingredients in the dog feed Before launching the experiment, the omega-3 levels of the 45 participating Alaskan Huskies sled dogs were measured to establish a baseline. Researchers found that the Omega-3 Index for the dogs was at a low starting point (at 1.3% on average), a state that is not uncommon in pets, they report.      Over the next four weeks, the dogs received one of the three test feeds. The omega-3 ingredients were included in the raw food provided to the dogs twice daily. The trial was run during a low-training period for the dogs, meaning their dietary needs at the time were on par with the average active dog.  Key findings: Which omega-3 ingredient was most effective? Krill meal, in the form of QRILL Pet PL Nutri Plus, was most effective in raising the Omega-3 Index in the dogs – bringing it to an average of 2.4%. Fish meal was the second most effective source of omega-3, raising the Omega-3 Index to an average of 1.9%. Flaxseed (alpha-linolenic acid) had no significant effect on the dogs' Omega-3 Index.      'What we learned from this trial was that not every omega-3 source performs equally, and that both the delivery molecule of the omega-3`s as well as type of omega-3 makes a difference.  The phospholipid omega-3 in krill appears to be more effective than triglyceride omega-3 from fish or alpha-linolenic acid from flaxseed. There is an opportunity for commercial feeds to benefit from a more effective ingredient, and we found that even in lower doses, krill meal is still the most effective in terms of raising the Omega-3 Index in pets,' says Hanna Lindqvist.  About QRILL Pet QRILL Pet is a product of Aker BioMarine, a leading biotech innovator and Antarctic krill-harvesting company for consumer health and animal nutrition. The QRILL Pet product line consists of 3 products: PL NUTRI Plus (our flagship krill meal product) PL OMEGA Plus oil, and ASTA OMEGA Plus oil. When developing our functional marine ingredients for pets, we kept our focus on the needs of pets and pet food formulators. Aimed at keeping pets healthy, QRILL™ Pet is not only a superior omega-3 source but also contains a powerful antioxidant called astaxanthin, natural choline, and palatable marine proteins.  The unique distinction of krill omega-3s is that they are mainly bound to phospholipids. This superior marine ingredient is beneficial for cats, dogs, and even horses at every life stage.  By Qrill Pet Source: All pet Food 
 

Byproducts in pet Food - Do they add Extra Nutrients
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Byproducts in pet Food - Do they add Extra Nutrients

What is a byproduct  Byproducts in pet food are what is left over when a product is produced. For example, in the United States, most consumers only eat the skeletal muscles of the animal. Therefore, organs including the liver, stomach, kidneys, bones, and blood are considered to be byproducts. These body parts are packed with taurine, which is critical for cats. This is why byproducts in pet food are so important, as the skeletal muscle actually contains minimal taurine levels. Amino acids are constituents of proteins, which act as the building blocks within the body of an animal. When a cat is deprived of taurine, they are more likely to experience heart failure as a result of cardiomyopathy or blindness due to retinal degeneration. The organ meats are also packed with protein, vitamins, and minerals, which we don't receive from skeletal muscle. While they might not be consumed frequently in the United States, in other countries, these byproducts are consumed regularly. A great example of this is within Scotland, where haggis, the country's national dish, is created from a sheep's stomach. This is then filled with a sheep's lungs, liver, and heart and then is topped up with spices, onions, and oatmeal Byproducts in Pet Food Examples A common ingredient that's found in pet food is brewer's yeast, which is a result of the beer production process. It is packed with B vitamins, amino acids, and minerals. Another example is vitamin E, which comes as a byproduct of soybean production. Also, other useful byproducts include molasses, wheat germ, whey, and tomato pomace. Human meals do also contain byproducts, which you might already eat. These include gelatine, which is part of the meat production process. Byproducts in pet food offer many great benefits for cats, dogs, and their owners. While you should always keep an eye on what your pet is eating and drinking, never take away anything which offers them a rich source of nutrients each day. Written by bygora

Aker BioMarine enters into partnership with leading Chinese pet food brand
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Aker BioMarine enters into partnership with leading Chinese pet food brand

As one of the largest pet food manufacturers in China, Fullpet is poised for market success and together with QRILL Pet, will continue to explore areas of science research, technology and consumer insight. The partnership will heavily focus on the customization of raw materials, sharing best in class practices from both parties to jointly promote the development of pet health food. The agreement signing took place during the 5th annual China International Import Expo (CIIE) in Shanghai earlier this month. This is the second signing since the 4th CIIE event in which Aker BioMarine and Fullpet Co. first entered into a partnership. Currently, Fullpet utilizes QRILL Pet to produce tailor made pet staple foods, which not only effectively improves the nutritional value and functional performance of pet food, but also wins the recognition and support of consumers in China. QRILL Pet, Positioned for Growth in China China is the world's largest market for marine ingredients and it is an important strategic growth area for Aker BioMarine. One of the key factors for Aker BioMarine's development of the Chinese market is having a local team that consists of well-experienced professionals within the pet food industry present in the region. 'China is an extremely fast developing pet food market and we are already making strides with Fullpet Co.,' says Matts Johansen, CEO, Aker BioMarine. 'At Aker BioMarine, we are much more than an ingredient supplier. We are a collaborative partner who brings valuable insights, introduces new market opportunities, and guides our customers for growth and product expansion across all aspects of the supply chain, even down to marketing. By strengthening this strategic partnership and heavily focusing on research, sustainability, technology and consumer insights, we can ensure success in the Chinese market and together we will continue to upgrade pet health food in China.' "In the past year, we formed an incredible partnership with Aker BioMarine, recognizing not only the quality of their ingredients, but the quality attitude of their team members,' says Ms. Zheng Zhen, the deputy general manager of Fullpet Co. 'This level of excellence coincides with the outlook and expectations of Fullpet. Aker BioMarine has complete control of their supply chain and full competency when it comes to product development and promotion. We look forward to continuing our work with Aker BioMarine to improve the health of pets in the field of exploration.'  About Fullpet Co. Fullpet Co. was founded in 2005, the main business is the research and development, production and sales of pet food. Known as "Foxconn of pet food industry", Fullpet Co. is one of the largest pet food manufacturers in China. Fullpet Co. is a national high-tech enterprise in Shanghai. At the same time, Fullpet Co. was recognized as the Enterprise Technology Center of Songjiang District in Shanghai and the pilot enterprise of patent work in Songjiang District, and was approved by the Shanghai Academician Expert Workstation Guidance Office to establish the first expert workstation in the field of pet food research in Shanghai. By Aker Biomarine Source: All Pet Food
 

The Power of Krill for Dogs & Cats
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The Power of Krill for Dogs & Cats

Though they are teensy ocean creatures, krill are packed with vital nutrition that can help our land-dwelling cats and dogs live a long, vibrant life. No matter the age, size, or breed of your pet, krill can provide them with crucial nutrients that nourish and fuel the entire body. And that means more time and energy for all their favorite things — from curtain-climbing to frisbee fetch. There's a reason krill should be on your radar — and in your pet's bowl. Actually, a LOT of reasons. So let's dive in… The Power of A Single Ingredient Krill is packed to the brim with nutrition — and yet, it's just one ingredient. One ingredient means no preservatives, no artificial additives, and no fortifying. It's just plain krill — high-quality nutrition straight from the ocean. All the good stuff and none of the bad. So what exactly is all that good stuff? What makes krill so vital for our cats and dogs? 1. Omega 3  Krill is full of omega-3 fatty acids. We're talking good fat. Omega 3s promote a healthy inflammatory response throughout your pet's entire body and benefit everything from the heart to the immune system. Cats and dogs can't produce omega 3 on their own, so they absolutely need to be eating omega-rich foods. Not only that, but it has to be the right kind of omega 3s — with DHA and EPA fatty acids. This form is readily available for the carnivore's body to use — a.k.a. exactly what ferocious Mr. Fluffums needs. And that's exactly the kind you will find in krill.  Plant-based sources of omega 3, on the other hand, contain ALA, which isn't as bioavailable to your pet — and therefore not as beneficial. So be on the lookout for meat based sources of omega 3, which contain that vital DHA and EPA. Omega 3 with EPA and DHA Krill (of course) Grass-fed beef Trout Salmon Anchovies Mackerel Sardines Omega 3 with ALA Flaxseeds Hemp Chia seeds Walnuts Soy One last thing: adding omega 3 to the bowl is especially vital for kibble-fed pets. Kibble usually provides a lot of omega 6 and hardly any omega 3 — and it's all about a balanced ratio with these two omegas. Too much omega 6 and not enough omega 3 can lead to inflammation and health problems. So don't hold back when you add omega 3 to the bowl! 2. Phospholipids Phospholipids deliver the omega 3 right to where your pet's body needs it most and help the body absorb a greater amount. This makes krill a super efficient and high-quality source of omega 3s. Nutrients aren't useful unless the body can actually use them, and phospholipids make it possible for the body to maximize the omega 3s and really reap the benefits. 3. Choline Krill also contains choline, an essential nutrient shown to promote brain, heart, and liver health. Not bad. Not bad at all 4. Astaxanthin Astaxanthin is known as 'nature's most powerful antioxidant.' It's hundreds of times more powerful than other antioxidants, which means its free-radical scavenging ability is unparalleled.  Antioxidants neutralize free-radicals in the body, which prevents oxidative stress (cell damage) and premature aging. Filling the bowl with antioxidant-rich foods gives your pet the tools their body needs to stay healthy and strong — especially as they age. And here's a hot tip for kitty parents — cats especially need meat sources of antioxidants (like astaxanthin!) because cats aren't meant to have loads of leafy greens. Dogs can thrive with a combination of plant-based and meat-based antioxidants (yes, you should give your dog spinach!), but cats are obligate carnivores, which means meat is the name of the game pretty much 24/7. This makes krill absolutely crucial to a kitty's diet — it's a meat protein and nature's most potent antioxidant all in one. And that's win/win. The Power of Sustainable Choices There's another piece to consider when you decide to fill your pet's bowl with krill: we want healthy pets, but we also want a healthy planet — which means paying attention to our marine ecosystems and making sustainable choices. Always look for manufacturers that source from fisheries that are committed to sustainability and minimizing our environmental impact (look for the Marine Stewardship Council label). In our Simple Food Project recipes, we only use wild-caught krill. Our MSC-certified supplier is one of the most sustainable fisheries worldwide, with a deep commitment to conservation. They created a revolutionary technology called Eco-harvesting, which utilizes a hose to collect krill and bring it on board. This ensures that no other marine wildlife is harmed in the process. This kind of technology and conscientiousness allows us to care for our pets and our planet simultaneously. As you peruse your krill options, you may come across chews and oils, but our recommendation is ground krill — which is the entire krill. Ground krill is by far the most sustainable option. In order to produce oils and chews, manufacturers extract oil from the krill — and then throw away what remains. This is especially true for how humans use krill (since humans typically don't want to eat a whole krill). If the rest of the krill isn't used for anything, this practice is wasteful.  That's where ground krill comes in. Ground krill uses the entire krill — including the parts that would otherwise be discarded after oil extraction. So when you choose ground krill, you're also choosing an option that complements the human industry, provides your pet with maximum nutrition and honors the krill and marine ecosystem. The Power of Krill Preventive care is incredibly powerful, and adding krill to the bowl is one of the best things you can do for your pet's long-term health. Krill provides the body with vital nutrition during every phase of life — from developing puppy brains to aging seniors. Krill can: Boost the immune system Encourage a healthy inflammatory response Defend against free radical cell damage Promote healthy aging Support growth and development Foster heart health Balance the Omega 6 : Omega 3 ratio Elevate a kibble diet Support overall health and wellbeing That's why Dr. Bessent added ground krill into every one of our Simple Food Project Recipes. And if your pet needs a little extra, it's as easy as adding ground krill like Pure Krill to the bowl. Just be ready for your pet to go crazy for that fishy flavor. Regardless of how you feed krill, you'll be taking a concrete step toward a healthier pet. The krill will nourish the entire body, allowing your favorite four-legger to start reaping the health benefits. by Krill Pet 
 

What You Need to Know About Raw Dog Food Diets
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What You Need to Know About Raw Dog Food Diets

What Is a Raw Dog Food Diet? Raw dog food diets have been around for quite some time despite being controversial. In recent years, they've been increasing in popularity. Raw diets usually contain ingredients like raw meat, uncooked eggs, and bones (both whole and ground). Some of the perceived benefits of a raw dog food diet include: Better stool quality Improved skin and coat health Cleaner teeth Better digestive health Weight management However, there has also been a lack of scientific evidence to back up these claims while there are many documented concerns about the risks related to raw meat diets. Some of the risks associated with raw dog foods include: Broken teeth Digestive upset Intestinal damage due to sharp bone fragments Nutrient deficiencies Pathogenic bacteria contamination
Most veterinary and public health associations (AAHA, AVMA, CDC, FDA, CVMA, FEDIAF) advise against raw foods for dogs. Because of food safety concerns, the risks of feeding a raw food diet not only affects pets but we humans as well. Concerns of Feeding A Raw Food Diet Two main concerns when feeding any food to pets are: Is it safe and free of harmful pathogens that can make your pet (or you) sick? Does the diet provide all the nutrition your pet requires? Things like cooking, high-pressure pasteurization, commercially-available food with a nutritional adequacy statement, and consulting with a qualified nutritionist are all things to think about when choosing to feed a raw food diet to your dog. Raw meats have a high risk for contamination with pathogenic microorganisms, such as salmonella and E. coli. Just like humans, there's a risk of pets getting food poisoning from raw meat. There's also the challenge of making sure that raw meat is handled carefully to prevent cross-contamination, which can result in the people in your household getting sick. If feeding a homemade food diet to your pet is important, consider cooking it to eliminate pathogens. There isn't any evidence that food must be raw to get the perceived benefits mentioned above. However, cooking will provide peace-of-mind that the food is not only safe for your furry friend but yourself and your family too. Consider High-Pressure Pasteurization If you would prefer not to cook your pet's food, another option to consider is buying a commercial raw diet that has been treated using high-pressure pasteurization (HPP). HPP destroys pathogens while having little impact on the benefits of the food. It uses pressure rather than heat to kill harmful bacteria. This way, the food remains raw while increasing its safety. Before buying a commercial raw diet, contact the manufacturer to determine if they use HPP and what other food safety systems they have in place to provide high-quality food. Nutritional Requirements for Dogs When considering a raw or homemade diet for your dog, it's important to know what we refer to as 'nutritional adequacy'. A nutritionally adequate diet contains all the nutrients your pet requires in the correct quantities. Often, when nutrient levels are tested in homemade diets, they are found not to meet nutrient requirements. Therefore, we recommend getting in touch with a qualified nutritionist to review your diet plan to make sure it is nutritionally balanced! If choosing to feed a commercial diet, either raw or cooked, it's important to choose a suitable food for the species (dog or cat) and life stage2 of your four-legged friend. You can also call the company and find out who made the food and their qualifications. These two steps will give you a peace-of-mind that the food you're serving will meet your pup's nutritional requirements. Other Nutritional Considerations Another factor to consider is the nutrient content of the ingredients included in a raw diet. Certain nutrients need special attention because of the limited number of foods that contain them. For example, vitamin D is only found in certain foods, such as fatty fish, beef liver, and egg yolks. Other nutrients, such as calcium and phosphorus, have a smaller range between the minimal and maximum requirements. These need to be taken in the correct amount to prevent disease, especially for bone health in young, growing pets. Because of this, pet food companies test their ingredients and products to ensure the food contains the right amount of each essential nutrient. However, for individual pet parents, testing can be expensive and usually isn't feasible. Complete and balanced dry and wet pet foods made by a company that sets high food safety and quality standards (including testing for pathogenic bacteria) and has qualified nutritionists on staff takes the guesswork out of feeding your beloved pet. By Now Fresh
 

France's Ynsect expands in U.S. pet food market with Jord buy
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France's Ynsect expands in U.S. pet food market with Jord buy

Ynsect breeds mealworms that produce proteins for aquaculture, livestock, pet food and fertilisers. The company made its first entry into the U.S. market in late 2021 through a supply deal to Pure Simple to make premium food for dogs. The acquisition of Jord Producers, based in Nebraska, will allow it to enter the fast-growing backyard chicken feed sector, it said. The number of Americans having chickens in their backyards has doubled since 2018. By 2026, the U.S. market is predicted to reach approximately $400 million, according to a recent study by consultancy Arthur D. Little, cited by Ynsect. Pet food makers are increasingly using insects such as flies and mealworms as a sustainable source of protein, capitalising on rising pet ownership and booming demand from environmentally conscious consumers. read more Farmed bugs require far less land, water and feed than livestock and they emit less greenhouse gasses. French rival InnovaFeed signed a deal with U.S. grains merchant Archer-Daniels-Midland (ADM.N) last month to supply insect protein to its pet food division. Last year Ynsect agreed to take over Dutch firm Protifarm, a leader in insect ingredients for human food, marking a move into the food market amid rising demand for healthy, eco-friendly eating. The company, which raised around $450 million from global investors, is building what it says will be the world's largest vertical farm, which uses stacked layers, in Amiens, northern France, set to open in the last quarter of 2022. It confirmed a target to reach revenue of at least 500 million euros ($549 million) by 2026 and said it aimed to have 15 factories worldwide by 2030. By Reuters  

The nutritional needs of pets during summer
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4+ MIN

The nutritional needs of pets during summer

So, what nutritional needs do pets have during the warm or even hot months? Do we have to change their diet on hot days? And what is most important to keep in mind not only during hot temperatures but also all year long? Your pet's appetite may change during the summer Even though there may not be many studies on how seasons affect cats' and dogs' appetites, there are a few that confirm appetite might decrease during the summer. Just like we want a specific type of food during cold months and another in the summer, the same can happen to pets. According to this study made on 38 cats, it seems that our furry family members eat the most between October and February. And they eat about 15% less food from June to August. Now, dogs that are more into the outdoors or involved in high-intensity sports need more calories to help them generate heat during the winter months. To be more accurate, they need around 7.5% more calories for every 10-degree drop in the temperature. And the opposite applies in the warmer season, which means they tend to need about 7.5 percent fewer calories every time the temperature increases by 10 degrees. Do I need to change my pet's diet? If your pet is on the right diet, then there's no need to change it during the summer months. In general, you should keep your pet's diet constant all year long. Of course, if your dog or cat has a special health condition, such as allergies, obesity or arthritis, then you need to make some dietary changes, even though is summer.  If that's the case, then don't change their food all of a sudden, instead add the new pet food gradually. Sudden changes can lead to other health issues, such as vomiting and diarrhea. So, there is no need to change your pet's diet completely in the summer, as long as the current one is a balanced diet that gives them all the nutrients they need all year long. It's important to choose the right diet for your pet You should always pay attention to your pet's diet, whether summer or winter. As the studies showed, daylight and temperature have been found to have an effect on your pets' metabolism and the amount of food they need to stay well. But what is the right diet? Well, the right diet is a balanced one that includes all the nutrients and also satisfies their water needs. For that reason, you should opt for a high-quality healthy pet food that has specifically been made with your pet's nutritional needs in mind. And among those essential nutrients are omega-3s. As dogs (and cats) can't produce these essential fatty acids in their bodies, they need an effective diet that gives them a daily dose of omega-3s all year round. Here are some of the health benefits of omega-3s and choline for pets backed by science: That's only possible if you choose pet food that offers a balanced diet of omega-3s and omega-6s. During summer (or any season), you can also give your dog delicious treats with omega-3 fatty acids.  Water is essential Water is vital no matter the season. But especially during those hot days, pets need to have plenty of fresh water available all the time. So, make sure to carry water with you during walks in the nature, for example. Or if you're at home, make sure that your pet drinks enough water.  If their body doesn't get enough water, there can be unpleasant consequences. In some cases, dehydration can even lead to overheat (hyperthermia) and low blood pressure.  All in all, water is essential to every pet's diet and just a small water loss can be critical to your pet's health. Krill - a super premium omega-3 source for pets Krill, this small crustacean that comes from the clean Southern Ocean of Antarctica, it's also a superior source of marine omega-3s EPA and DHA with a distinct advantage. The omega-3s found in krill are bound to phospholipids and this makes them more effectively incorporated into cell membranes. ​​And this is what makes it extra special as the way these fatty acids are incorporated is essential to obtain the necessary health effects. Recent studies have also shown that the phospholipid-bound omega-3s from krill are more effective in raising omega-3 levels in a dog's body compared to triglyceride-bound omega-3s, like those found in fish oil. Written by QRILL Pet Team

Raw diets: Pet owners frequently underestimate human health risks
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3+ MIN

Raw diets: Pet owners frequently underestimate human health risks

It has been well-documented that both commercial raw pet foods and raw meats sold for human consumption have high rates of contamination with dangerous bacteria, many of which are antibiotic resistant. However, it is our experience that many pet owners are still unaware of human health risks from raw pet foods, including common treats such as pig ears, bully sticks, and most freeze-dried meat treats (like freeze-dried liver treats). There have been numerous incidents that have proven that raw pet products do make people sick and in rare cases have actually caused human deaths. An outbreak of Salmonella linked to pig ear dog treats sickened more than 150 people in the US in 2019. Four infections with E.coli O157:H7, which resulted in one death, were reported in 2017 and several pet owners and a veterinarian were infected with a strain of tuberculosis from their cats that were infected from eating a commercial raw diet in the UK in 2019! These are just a few examples of a bigger problem. Despite these reports and many other scientific publications documenting risks, many pet owners who feed raw diets or treats are unaware of the risks and do not take appropriate safety measures to protect themselves and their families. This lack of awareness or appropriate assessment of risk may be in part because many online sources and proponents of raw-feeding hype potential benefits (typically despite a lack of scientific evidence) while downplaying or ignoring potential risks. A small research study published early last year investigated the food safety knowledge, practices, and perceptions of 174 pet owners who feed raw diets. In that survey, 95% of pet owners were 'very confident' that their handling of their pet's food was safe and 89% did not perceive that they or their family were at risk of food borne-illness. A similarly large percentage (84%) were also confident in their cleaning and sanitizing practices. However, at the same time, the majority of respondents reported they didn't always use safe food handling processes such as thawing raw meat for their pets in the refrigerator or using separate utensils and food prep areas for their pet's food. Other risky practices reported included rinsing raw meat in the sink, not always washing their hands after prepping their pet's food, or not using disinfectants to clean surfaces, utensils, and pet food bowls after food prep or meals. The majority (87%) of the pet owners cited the internet as their main source of information on raw diets; only 8% reported asking a veterinarian for food safety information. Only 12% of pet owners were aware that Campylobacter is a common contaminant of raw meat and only 36% were aware that foodborne illness could be fatal. While this survey only included a small number of pet owners, the results, along with the clinical experience of many veterinarians and Board Certified Veterinary Nutritionist® , suggest that many pet owners who feed raw foods to their pets may underestimate their risk of illness while overestimating their ability to prepare their pet's food in the safest manner to protect their pets and themselves from foodborne pathogens. While we definitely do not recommend feeding raw diets due to their health and safety risks, if you make the choice to feed raw foods or treats to your pet, whether home-prepared or commercial, it is very important to follow proper food safety handling procedures and obtain objective information from reputable sources. by Cailin R. Heinze, VMD, MS, DACVIM (Nutrition)  

Bühler builds large-scale insect plant for Agronutris in France
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3+ MIN

Bühler builds large-scale insect plant for Agronutris in France

This collaboration is a major milestone for both organizations. It reinforces Bühler's commitment to ambitious targets that will help mitigate climate change and build a more sustainable food system and supports Agronutris' goal to establish itself as a world leader for sustainable nutrition. The plant is planned to go into operation in 2023. The 16,000 square meter insect plant in Rethel, France, when operating at full capacity, will process up to 70,000 tons of organic residues and produce high-quality protein for the aquaculture and pet food markets every year. 'With the launch of this new site, Agronutris is entering its industrial deployment stage. The facility of Rethel will be our springboard for the further industrial development of our activity,' says Mehdi Berrada, CEO of Agronutris. 'Bühler is a world-leading company with a tremendous experience in the food and feed sector. We trust in their capabilities to support us in the insect industry. This allows our teams to focus on our core activities: insect biology and operational management of our production flow. Our research and development activities make for our competitive advantage.' Bühler's solutions for Agronutris will cover the entire supply chain. This includes feedstock preparation to provide safe, palatable, and nourishing feed to the larvae and a fully automated larvae growth system with sophisticated climate control. Bühler will also deliver the processing line to efficiently transform the grown larvae into protein meal and lipids with consistent quality, as well as the frass (excrement) handling system for a secure offtake of the rearing residues. In addition, Bühler will be responsible for the entire automation and the timely project execution. The latter encompasses engineering, procurement, manufacturing, supply, installation, and commissioning. 'The new project with Agronutris is a milestone for us. It confirms our goal of establishing ourselves as a key solution provider for the insect industry and to increase the inclusion of insect proteins in animal feed. Our solutions contribute to more sustainable feed supply chains,' says Andreas Baumann, Head of Market Segment Insect Technology at Bühler. Growing Demand  To feed 10 billion people who are expected to live on our planet by 2050, about 250 million metric tons of additional protein will be necessary every year. This is an increase of 50% compared to today. The industry must address this challenge with a more sustainable production of existing sources of protein as well as alternative sources for direct human and animal consumption. Edible insects can play a unique role in upcycling food waste streams to high-quality proteins, which makes them an increasingly important source of protein while being environmentally friendly. The market of insect proteins as feed is expected to significantly grow in the next ten years. The total turnover of insect feed operators is expected to achieve EUR 2.2 billion per year by the end of the decade. This growth will be led by two main sectors: the aquaculture sector, which will make up for 30% of sales volumes of insect producers by 2030, and the petfood sector, which will account for 40% of the insect protein sales volumes by 2030. Agronutris aims to contribute to the emergence of this industry and to become one of the global leaders of the sector. The growth of its team (joined by entomologists and agro-industry experts), its recent fundraising of EUR 100 million, and the collaboration with major companies such as Bühler, are some of the factors that will allow the company to live up to this ambition. Bühler is committed to reduce water, energy, and waste by 50% in its customers' value chains by 2025. This will help mitigate climate change and be the foundation of a more sustainable food system. Insects offer a unique opportunity. They are not only a healthy source of protein for food and feed, but they can be fed on waste, therefore converting food waste into protein. And their frass can be used as a fertilizer. That is why they are an important pillar in Bühler's strategy to become the leader in sustainable proteins for food and feed. by Buhler group  All Pet Food

The South African farm turning Flies into Food for Pets - and Maybe People
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4+ MIN

The South African farm turning Flies into Food for Pets - and Maybe People

Launched in 2018 on an industrial estate on the edge of the city, the Maltento farm feels a long way from its more conventional rural equivalent. Yet each month it pumps out over 10 tonnes of high quality protein-rich feed, most of it destined for export overseas. "You've got a food shortage, and people who are starving, and then you've got a waste problem at the same time. So I started looking at how we can rebalance that," said founder Dean Smorenberg, reflecting on what inspired him to get into this field. He is a former management consultant who began farming black soldier flies in his bathroom in 2016 before entering the business full-time. The model is an appealing one to carbon-conscious consumers: the fly larvae feed on waste food products - in this case mainly spent grains from a nearby brewery - turning it into marketable protein and producing a fertiliser by-product. The process consumes significantly less water and land than other types of protein production and is far less carbon intensive. A 2020 study by researchers in the UK and Germany found that the global pet-food market releases as much carbon dioxide into the atmosphere as the total emissions of the Philippines or Mozambique. Rather than looking to directly challenge the massive global soy or fishmeal industries, which currently provide much of the world's affordable protein, Maltento is looking to offer products that supplement a pet food's flavour or nutritional properties. "Insects have a lot more value than just being a protein," says Mr Smorenberg, pointing out that what are known as antimicrobial peptides in the fly larvae help to improve gut health. "And there's no other crop in the world that can give you 52 harvests a year from one space." The Maltento farm, which is expanding rapidly, is divided into sections according to the various stages of the insects' lifecycle. Pupae undergo metamorphosis in a dark room on the ground floor before being moved upstairs to a breeding enclosure, where adult flies under ultraviolet lights lay eggs in mesh cages. "This is basically the engine room of the farm, if you like," says Dominic Malan, who is responsible for growing the number of potential customers. "The temperature and the humidity are the most important things to make sure they thrive." Next door, in the nursery, the eggs hatch into "neonates" which are distributed into small plastic containers full of feed. These are then stacked in temperature-controlled chambers where they grow at an extraordinary rate. "We put in 0.5g of these little guys," says Mr Malan. "And after six days they've grown [collectively] to 4kg. They're such voracious feeders." Once the flies are fully grown, the containers are emptied into a machine that separates them from the "frass" - effectively fly manure - which will be sold as a kind of organic fertiliser. Mr Malan says there has been considerable interest in this by-product from the pharmaceutical cannabis sector. From this point the flies' larvae can go one of several ways. Many are dried out and exported whole to feed pet chickens in the US. Others are effectively minced into a rough powder which will be used by a Norwegian firm to make dog food. Others still are pressed for their oils, or hydrolysed into a liquid digest. In the corner of the room lie rows of giant white sacks full to the brim with dried larvae. To a human, the bugs taste earthy, with a subtle maltiness that comes from the spent grains on which they are fed. To cats and dogs, says Mr Malan, they are irresistible. According to RaboResearch, a Dutch agribusiness research organisation, global production of insect protein for pet food could reach half a million tonnes by the end of the decade, up from barely 10,000 tonnes today. And it is an industry that is evolving fast. At a laboratory in the Woodstock neighbourhood of the city, with views of Table Mountain, the farm's scientists are constantly seeking to improve the taste and health benefits of the larvae products. This depends on the diet the larvae are fed, the conditions in which they are grown, and also how the final product is processed. "They're actually really versatile," says Dr Leah Bessa, a food scientist with a PhD in using fly larvae as a meat substitute for human consumption. "There's a lot of functionality yet to be unlocked." The latest product Dr Bessa has been working on is something designed to be added to pet foods to improve their taste and nutritional benefits. Before joining Maltento, she made headlines in South Africa after launching a company that sold insect-based ice cream. In a 2013 report, the UN's Food and Agriculture Organisation said eating insects could help to address food shortages around the world. But despite insects being a popular snack in many countries, Western nations have proved resistant. For now, Dr Bessa believes large-scale insect consumption is likely to remain mostly confined to pets. "We're just not quite there yet," she says, adding that squeamishness remains an obstacle. "Dogs are a lot easier to feed insects to than humans at this point." All photographs by Tommy Trenchard

What are the health benefits of AstaOmega Oil for pets
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3+ MIN

What are the health benefits of AstaOmega Oil for pets

The unique advantage of AstaOmega Oil is that all its nutrients come from a single source, the incredible krill, being free from preservatives or additives.Here are 3 things you should know about krill Astaxanthin – a powerful antioxidant A natural and powerful antioxidant, astaxanthin protects all body cells and boosts the immune system. Astaxanthin contains a unique molecular structure due to double bonds in the center and a hydroxyl and keto group on each end. These are responsible for their antioxidant properties. Antioxidants are essential for optimal health of pets, cognition, and longevity by preventing oxidative stress. The astaxanthin found in AstaOmega Oil is natural and both sustainable and traceable. Marine omega-3s - essential fatty acids Omega-3s are important nutrients for keeping pets healthy and can help them maintain a shiny coat. There are many pet foods with plant-based omega-3s, however, pets are not able to convert plant-based omega-3s to EPA and DHA well, and therefore most veterinarians recommend a marine sourced omega-3 supplement. What is the difference between plant-based omega-3 and marine omega-3 These are some of the most important health benefits of having a diet that included marine omega-3s: Heart - EPA and DHA are known to reduce both cardiovascular risk and high blood pressure. Brain - DHA is important for cognitive and behavioral function, and can also diminish the amount of neuronal loss when aging. Liver - Omega-3s improve liver health and function and are well-known for their anti-inflammatory effects. Immune Function - Omega-3s strengthen the immune system by making immune cells more flexible and resistant; they also help the immune system 'switch off' the inflammatory response and inhibit the production of pro-inflammatory components. Proven health benefits The first study on active Alaskan Huskies has shown amazing results. 20 Alaskan Huskies were random divided into two test groups. One group received a supplement with plant-based omega-3s (from flaxseed oil), while the other group received a supplement of marine omega-3s (EPA/DHA, from QRILL Pet AstaOmega Oil). A veterinarian examined the dogs at the start of the study and at 3 and 6 weeks. The objective of this study was to compare the effects of the flaxseed oil to the QRILL Pet AstaOmega Oil on the dogs. We wanted to determine which supplement had the most impact on the Omega-3 Index, which indicates the amount of health-promoting fatty acids present in red blood cell membranes in dogs. What is the Omega-3 Index After 6-weeks, we found out the dogs that received a marine omega-3s supplement of AstaOmega Oil increased their Omega-3 Index by 62%, while the flaxseed oil group decreased by 40%. We concluded that marine omega-3s are a more efficient source of the omega-3 fatty acids EPA and DHA. A sustainable and traceable marine omega-3 source AstaOmega Oil is sourced from one of the most sustainable fisheries in the world and has guaranteed traceability from sea to product. Antarctic krill is a sustainable marine omega-3 source coming from the pristine waters of the Southern Ocean. A species of tiny but incredible crustaceans, krill has been recognized as a powerful and sustainable ingredient for pet food. by  Ana Dumbravescu - Marketing Manager Qrill Pet 

How important are the right omega-3s in a pet's diet?
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2+ MIN

How important are the right omega-3s in a pet's diet?

Research shows that consumers are spending more money on their pets' food than ever before, with the sole aim to keep them healthy and happy. This can, however, only be achieved by a well-balanced diet. Omega-3s have many recognised health benefits for dogs and humans alike. Choosing a pet food that contains omega-3 is the first step you can take to ensure your pet can benefit from this important nutrient on a regular basis. But not all omega-3s are effectively utilized by pets. Therefore, choosing the right source is important. Not all omega-3s are the same Plant-based omega-3 in the form of ALA will have to be converted to EPA and DHA in order to give the same health benefits. However, the conversion rate of ALA to EPA and DHA is poor in pets, and less that 10 % will convert to these vital fatty acids. Hence, marine omega-3s are more effective that plant-based omega-3s. Krill are tiny crustaceans that are present in all oceans, holding a vital position in the marine food chain. Antarctic krill is a superior source of marine omega-3s, with a distinctive advantage when it comes to the form their omega-3s are made of. This is known as the phospholipid advantage. Recent studies have shown that the phospholipid-bound omega-3s from krill are more effective in raising omega-3 levels in a dog's body compared to triglyceride-bound omega-3s, such as those found in fish oil. Known as the foundation of all cells, omega-3s are more effectively incorporated into tissues cell membranes when bound to phospholipids. And this incorporation is crucial to obtain the health effects of omega-3s. Once in place in the cell membranes, the omega-3s EPA & DHA support the health of several vital organs, including the heart, kidney, liver, joints, brain, eyes, skin and coat. Krill is a superior source of omega-3s and much more Besides being a source of omega-3, krill is also naturally rich in marine proteins, choline and astaxanthin – a natural antioxidant that protects all body cells from oxidative damage. Krill meal (or QRILL Pet) is a 100% natural product, made only from whole Antarctic krill. Antarctic krill is protected from overfishing by CCAMLR and has obtained MSC certification assuring sustainable fishing practices, which makes QRILL Pet an attractive feed ingredient that ensures optimal health of pets in a sustainable manner. Source: Aker Biomarine

Is there a 6th flavor for Pets?
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2+ MIN

Is there a 6th flavor for Pets?

In this occasion I want to refer to an article on the perception of flavors in humans that I found very interesting and that in some way can contribute to the generation of greater knowledge about palatability in Pet Food. It is accepted that the human perceives 5 flavors that are: sweet, bitter, salty, acid and umami; this fifth flavor was added relatively recently and is linked to the glutamate rich flavors. Foods that contain this flavor are those that induce salivation, causing a pleasant sensation throughout the mouth. The knowledge that we have in pets is that cats, unlike dogs, do not have a strong perception or taste for sweet, salty or umami, while they have a good inclination for acidic flavors. According to a scientific study conducted by researchers at the University of Oregon, humans are able to recognize a sixth flavor, named "starchy." The study was carried out to show that humans have the possibility of differentiating this flavor from the rest of the existing ones. For this, 22 people were offered liquid solutions with different dissolved amounts of glucose-based polysaccharides. At the end of the test, 100% of the people admitted to having perceived a taste of "bread" according to the Western volunteers and "rice" according to the Eastern volunteers. Until now, the scientific community thought that humans detect the taste of starches by identifying their sweet molecules. However, with this study, it has been shown that humans can distinguish this new flavor. What's more, the sample participants were able to do so even when the researchers blocked their sweet taste receptors. On the other hand, Juyun Lim, Director of the research, has ensured that they have not been able to identify exclusive taste buds to recognize this sixth flavor. Within the complexity of describing a flavor, we could say that the starchy taste would be like eating flour. The use in Pet Food of complex carbohydrates (starches) derived from the inclusion in the formulas of grains such as corn, wheat, rice and oats leads us to reflect on how important this type of research can be in the Industry Pet Food. Author: Miguel López

Why is chlorinated chicken such a controversial ingredient?
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4+ MIN

Why is chlorinated chicken such a controversial ingredient?

In recent years, chlorinated chicken is an ingredient that has reached more than one debate in the pet food industry. In recent times, this term has been heard more frequently, due to Brexit and how it would affect the quality of pet food. In this article we tell you what it is and why it is so contradictory in our industry. First, what does it mean for chicken to be "chlorinated"? The word "chlorinated" refers to the process of washing the bird with an antimicrobial solution of chlorinated water. The purpose of this stage is to eliminate bacteria and other microorganisms that can cause diseases such as Salmonella and Campylobacter. The great confrontation over this practice is between the European Union, which already has it banned, and the United States, which continues to practice it both in food for humans and pets. The European Union awards that allowing this technique is aimed directly at the health and welfare of animals. It states that when chlorinated water has to be used it is because during the life of the birds there were poor hygiene, health and welfare practices. What does this have to do with Brexit? Well, the reality is that, with the departure of the United Kingdom, one of the main suppliers of pet food, from the EU, the member countries are driven to seek new horizons to meet the demand for pet food. In this way, the United States is disqualified and is not a viable option, given that its products do not meet the quality standards of Europe. The truth is that the United States is the world's largest producer of poultry meat, and almost a fifth of what it produces is exported, and its low welfare standards allow it to achieve one of the cheapest productions in the world; However, the European pet food market is one of the highest quality, so they have never negotiated to relax their standards and requirements for pesticides, antibiotics and labeling. So what is the problem with chlorinated chicken? The EFSA has questioned since 1997 the food safety of chicken from the United States due to chlorinated water. Also, Kath Dalmeny (executive director of a British group of food and agricultural control) affirms that; "Adequate food safety relies on clean production methods with high animal welfare, good disease resistance and traceability, and clear labeling guidelines, not just chemical washes at the end of the chain." The debate surrounding this practice focuses on two main issues: 1.Is it effective? Studies conducted by the US university show that bacteria such as listeria and salmonella are active even after washing with chlorinated water. Washing with chlorine simply makes it impossible to detect them in the laboratory, creating the false impression that the bird is free of bacteria. 2.Does it hide animal abuse? If the hygiene and welfare standards of the farms were high and ensured the wholesomeness of future human and pet food, there would be no need to wash it with chlorine, since it would not contain harmful bacteria. From this perspective, the practice would not be necessary unless one seeks to hide a low quality of hygiene and animal welfare in the entire production process, such as cleaning waste and exposure to sunlight. In general, when chlorinated chicken is used is because they have previously been given antibiotics to stop possible infections due to hygiene conditions. Thus, bathing with chlorinated water is a much cheaper process than using hygiene measures throughout the chain. For their part, United States agencies such as the NCN cite several scientific studies that confirm that this practice does nothing more than protect the health of both humans and pets that consume food with chicken remains. They add, they ensure that this substance is present in an insignificant quantity, so it does not modify the taste, texture or color of the final product. And while the FDA regulates the use of this technique, there is still the risk that producers will violate the rules. In cases where chicken contains a high amount of chlorine, it can start to develop carcinogens. And in Latin America, what is the situation? The consumption of chicken in Latin American countries such as Brazil or Argentina even doubles the consumption of European countries. Even so, the European market has potential, and imports of this bird are expected to increase, as long as it meets the requirements. For example, Argentina imports a small quantity of poultry animals, and what is routinely controlled is the absence of pathogenic microorganisms such as: Salmonellas ssp, Escherichia Coli ssp, Coliforms, Enterobacteria, fungi, yeasts, Listeria, etc. In conclusion Beyond the perspective of each country, the truth is that the United States, together with Brazil, continue to be the countries with the most chicken exports. Regarding our industry in particular, the most sensible thing will be to deep in the knowledge that producers have about the ingredients and animals that are used when producing pet food, since, as we well know, chicken is the most widely used in the pet food sector. As we discussed in a previous article when we discussed sustainability in the pet food industry, any change, improvement or ban that is implemented in the human food production chain will consequently affect pet food suppliers, due to the large quantity of bits and pieces that are incorporated into pet food because they are discarded from the human food production chain. Did you know anything about this debate? Tell us your opinion; we read you in the comments. By: All Pet Food

Pet Food high in animal protein? Challenges and advantages
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4+ MIN

Pet Food high in animal protein? Challenges and advantages

The Pet Food Industry market is constantly growing and transforming. Consumers' wishes are becoming more and more specific, and as the demand for vegan pet food expands, so does the demand for food with a high content of meat protein. In this article we will talk about what are the challenges to produce and manufacture this type of food, as well as the advantages they have for future consumers: pets. Generally, a pet food is considered to be high in meat or animal protein content when its formula is 30% or more fresh meat. The expanded trend for consumers to opt for increasingly premium pet foods places the responsibility of manufacturers and veterinary nutritionists to seek continuous improvements in ingredients, nutritional quality, and palatability in order to stay within competitive market and be chosen for the quality of their product, beyond packaging or price. So much so that some large producers are already testing innovative formulas that arise from looking for: • Higher quality, incorporating more mechanically boned skeletal muscle and primary organs. • The development of non-traditional formulas, such as grain-free or with a limited quantity. • New shapes for dry food, such as a crouton or bone. • The one that concerns us in this article: an increase in the percentage of fresh meat (frozen, not frozen or dehydrated), of up to 75%. What is the challenge in the production of pet food high in meat protein? Logically, and as in any area of life, when innovating, new problems arise to overcome or solve, and the increase in meat content presents a unique challenge from a manufacturing point of view: extrusion. "High-meat dry food can be produced with a single-screw, mid-cut extruder, as long as the ingredients are used dry." Says Dave Albin of Insta-Pro International. However, the challenge arises when working with raw and wet ingredients, because according to Dave, "the moisture and fat in raw ingredients from animals reduce friction in the extruder barrel, making it difficult (and almost impossible) to reach the necessary cooking temperature'. As well as producers seek to innovate in their formulas, manufacturers of the machinery necessary for that production must to accompany and allow the market to update their offer. To increase the meat content in pet food, a twin screw extruder has a processing advantage (over single screw ones) thanks to its better mixing and kneading ability. The keys to safe innovation and transformation, according to industry experts, include considering: new requirements in formulas, the development of appropriate hardware, effective process control, and concrete and detailed specifications of the final product. What are the benefits of high animal protein feed, worthy of such changes and innovations in the industry? Protein is essential for healthy growth; and it is the main source of energy for an animal. Food high in meat protein is beneficial because: It refers to the natural diet: a grain-free and protein-based feed is the closest thing for a pet, today, to the style of natural animal feeding: the carnivore. In fact, many veterinary nutritionists say that the ideal is to imitate, as much as possible, how they would feed themselves (as their previous generations did), since their digestive systems have changed very little. According to this line, these professionals maintain that dogs and cats should eat food with 60% meat. Helps Weight Loss: overweight pets can achieve healthy weight loss through a high protein (and calorie restricted) diet. Also, in addition to promoting the loss of body fat, it helps maintain lean body mass. On the other hand, a food high in meat protein generates a higher caloric expenditure and a greater feeling of fullness and satisfaction. A study published in the Journal of Nutrition certifies that dogs fed by a diet high in protein and low in carbohydrates perceive a greater loss of body fat and a better maintenance of lean body mass. Supplement their nutritional needs: dogs need 22 amino acids, 12 of which they can produce on their own. There are 10 essential amino acids that it´s necessary to obtain through food, and they are: arginine, histidine, isoleucine, leucine, lysine, methionine, phenylalanine, threonine, tryptophan and valine. All of these are found in the protein of meat. Helps delay or slow down aging: as pets get older, they need to consume more and more protein to maintain healthy body condition. This will prevent the loss of muscle mass, since they will obtain the adequate amino acids for good maintenance. Helps puppies: on the one hand, a puppy dog, for example, needs more protein during its first stage of growth and development. Accordingly, the diet of a pregnant dog should be high in protein, as well as rich in nutrients, fat and calories. Regenerates the muscles of active pets: when an animal exercises or has periods of high activity, its muscles work at a higher speed, that is, they build and break down muscle protein more quickly. The amino acids present in proteins promote muscle growth and recovery; a high protein content provides what is necessary for the reconstruction and replacement of muscle tissues. As the demand for pet food high in meat protein grows steadily, the industry must work to be prepared for new challenges. As Dave Albin states, "High-meat pet foods and treats will continue to expand into both dry and wet products". Therefore, the best way to continue within the competitive circle of supply and demand is to make the best effort to adapt and provide the final consumer with what they want and need. Are you already offering a pet food of this style? By: All Pet Food  

QRILL Pet: One Ingredient, Many Benefits
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2+ MIN

QRILL Pet: One Ingredient, Many Benefits

One of the challenges that many premium pet food brands face is to find an ingredient that will make their product stand out. Krill is a relative newcomer to the market and serves as a unique functional ingredient. However, what make this ingredient so unique? We have prepared a 60-second video for you, so you can learn about the key benefits in a fun and engaging way. A nutrient rich diet is important for all pets. One of those important and in fact most researched nutrients are omega-3 fatty acids. They have great health benefits for pets, including healthy organs, skin, and fur. Just like their pet parents, pets' bodies are unable to make omega-3s and they need a source that provides them with these essential fatty acids. However not all omega-3s are the same.  What makes the omega-3s in QRILL Pet special? Well, they are in the form of phospholipids. QRILL Pet is also a natural functional ingredient, made only of whole dried krill - pure nutrition for healthy pets. With our high-quality ingredient derived from Antarctic krill, we aim to enhance pet foods and keep pets strong and healthy. QRILL Pet is rich in:  Superior phospholipid omega-3s: the phospholipid-bound omega-3s are easily incorporated into cells and makes QRILL Pet an efficient source of these fatty acids. Marine proteins: QRILL Pet consists of 60% protein and these highly palatable marine proteins are the preferred choice of many dogs.  Natural choline: Choline is an important nutrient for pets, which impacts healthy brain development, muscle function, heart health, liver function as well as the nervous system.  Powerful astaxanthin: a strong and natural antioxidant. Astaxanthin helps to boost the pet's immune system and helps to prevent damaging effects of free radicals.  A new publication from Aker BioMarine unveils that the choline levels of Alaskan Huskies increased by 52 percent after receiving krill dietary supplement for six weeks Krill supports mindful choices  Making a positive impact in the world and making 'mindfull choices' is one of the biggest trends in recent years and we believe this trend will only grow and take new shapes in the years to come. Consumers wants healthy food choices, which at the same time gives them peace of mind in terms of environmental and ethical claims. By Aysen Korucu - Marketing Manager of Aker Biomarine Source: All Extruded

The Origin of Current Omega Fatty Acid Standards in Pet Food
Animal Origin
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3+ MIN

The Origin of Current Omega Fatty Acid Standards in Pet Food

In 2015, AAFCO approved specific fatty acids ratios for pet foods. Omega fatty acids are used by the body to reduce inflammation and are building blocks for many biochemical pathways. Some of these fatty acids are essential, meaning the body cannot make its own. Diet is the richest source of omega fatty acids. Omega-3 and omega-6 fatty acids are necessary in dogs, cats and humans; the ratio they are delivered to the body matters as well. AAFCO recommends the omega-6 to omega-3 fatty acid ratio be less than 30:1. This means for every measurement of omega-3 fatty acids in the diet, the maximum omega-6 allowed is 30 measurements. Omega-6 fatty acids are most commonly sourced from meat, but are also found in high concentrations in corn, soy and other grains. Omega-3 fatty acids are most commonly sourced from fish and shellfish, but also flax seed oil and other seed plants. A manufacturer is permitted to produce a food with a lower ratio than 30:1, but for most commercial pet foods, the higher ratio will be most typical. In conventionally raised, grain fed beef, the omega-6 to omega-3 fatty acid ratio is close to 12:1. Grass fed beef has a much lower profile – 2.5:1 omega-6 to omega-3 fatty acids. Corn and soy contain only omega-6 fatty acids; which may explain why most commercial pet foods have such a high ratio of omega-6 fatty acids to omega-3. If a pet food is based on corn and meat fed a corn-based diet, the food will be quite high in omega-6 fatty acids. Omega-3 fatty acids must be consumed for a body to function and to balance the omega-6 fatty acids. Fortunately, most meats provide some omega-3 fatty acids, even if the animal was raised on grain, enough to fulfill AAFCO recommendations. While the body needs both omega-3 and omega-6 fatty acids for health, there are numerous studies that document the inflammatory effects of high levels of omega-6 fatty acids in the diet. Consumption of too many omega-6 fatty acids leads to inflammation, heart disease, cancer and autoimmune disease, at least in humans (the expectation is the case is the same for dogs and cat). Similarly, too few omega-3 fatty acids will also lead to inflammation. In human studies, a ratio of 10:1 or less omega-6 fatty acid to omega-3 is most healthful. Less than 5:1 is even better, linked to reduced signs of asthma, arthritis and chronic disease in humans. Initially, it seems shocking that AAFCO standards would allow such high concentrations of omega-6 fatty acids compared to omega-3 in pet food. However, by understanding the majority of conventional pet foods consist predominantly of corn and corn-fed meats, it is easier to understand the high ratio. Home-prepared, raw and select premium pet foods made with grass fed meats will have a much lower omega-6 to omega-3 fatty acid ratio. Even some premium, grain-free pet foods will have lower fatty acid ratios due absence of corn and soy from the label. However, careful research of each food is required to determine presence of other crop foods with high concentrations of omega-6 fatty acids. Such a high ratio of 6:3's in commercial pet food explains why so many pet owners find benefit from feeding fish oil to their pets – there are not enough omega-3 fatty acids in their pets' diets. For this reason, it benefits most pets have fish oil added in small quantities to their food. Some owners may find no change in their pets' appearance with fish oil – these animals may do better with flax seed oil or freshly ground flax seed added to the food. Typical portions of fish oil would be ½ to 1 teaspoon per cat per day; 2 teaspoons for a 30 pound dog per day. Fish oil should be refrigerated when opened so it does not become rancid; rancid oil loses its health benefits. Gelcaps are another great way to add oil supplements to pet food without having to worry about shelf life. AAFCO standards are written for 2 reasons: To make sure there are enough minimum nutrients for dogs and cats to live. To fit into the manufacturing paradigm of commercial pet food. The standard for pet food based on real food should be different – sadly, said standard is currently unrecognized. by Dr. Cathy Alinovi DVM  

8 Benefits of Formulating with NZ Green Lipped Mussel Powder
Animal Origin
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3+ MIN

8 Benefits of Formulating with NZ Green Lipped Mussel Powder

With minimum 50% protein, Green Lipped Mussel powder includes the essential 9 amino acids required through the diet and not made by the body The NZ Green Lipped Mussel is a powerhouse of nutrition for human and animal wellbeing.The New Zealand Green Lipped Mussel (Perna canaliculus) is a type of Bivalve mollusc. It has a rich history with the indigenous New Zealand Maori who have used the mollusc as a flavorsome and highly nutritional component of their diet for centuries.  Today, the mussels are farmed in the pristine waters of the Marlborough Sounds, Golden and Tasman Bays and the Coromandel. Between 140,000 and 160,000 tons of Green Lipped Mussels are harvested annually and are the largest New Zealand aquaculture export finding their way on to dining plates in over 70 countries.   But the story goes beyond human consumption into the lives of our most treasured companions, our pets. Green Lipped Mussels are regarded as a perfect seafood choice for animal nutrition. Green Lipped Mussels contain vital protein, minerals, vitamins and include mucopolysaccharides, betaine, and omega fatty acids.   Since the 1990s pet food companies have been blending NZ Green Lipped Mussel powder into their premium feed formulas for optimal animal health. It's for this reason that Green Blue Nutrition aims to educate and encourage pet feed companies to formulate their products with NZ Green Lipped Mussel powder. This sustainable marine superfood ingredient provides many benefits that make it a  highly valuable food for pets: 1. Nature's Nutrition
Growing in the ocean, mussels absorb the vital minerals in their environment and are an Important source of manganese, potassium, magnesium, calcium, Iron, and zinc. The powder has the added advantage of naturally occurring vitamins including A, E, B and Niacin. 2. Energy & Healthy Growth 
With minimum 50% protein, Green Lipped Mussel powder includes the essential 9 amino acids required through the diet and not made by the body.  3. Enhanced Appetite 
A high 2% betaine is found in Green Lipped Mussel powder. Betaine is a feed attractant for fish and prawns, and appetite stimulant for cats and dogs improving their nutrient intake. Increased muscle gain through improved protein synthesis resulting in healthy growth and weight of animals.  4. Mobility & Joint Function
A natural source of the mucopolysaccharides, heparin sulphate and chondroitin sulphate – important nutrients for maintaining the physiology needed for animal mobility.  5. Optimal Cellular Function
Mussels filter and consume microalgae and planktons containing many different essential fatty acids necessary for cell function. 6. Clean Label 
Green Lipped Mussel powder is a pure marine nutrient source, nothing is added proving  transparency for labelling. It is unique to have one ingredient that provides so many nutritional benefits. 7. Human Grade Food
Humans have a long history of consuming mussels and can be found today in many delicious seafood dishes. Green Lipped Mussel powder is optimal for animal nutrition due to its marine flavor favored by cats and dogs. 8. Sustainable & Economical
With a growing public interest in ethical and economic sustainability, the NZ Green Lipped Mussels tick both boxes. 
 Mussels are farmed under a monitored sustainable aquaculture program. The Environmental Defence Fund (NZ) has labelled this superfood as an 'eco-best choice' (www.aplusaquaculture.nz/mussels)   Economically, research demonstrates that just a small quantity of mussel powder can result in extraordinary health benefits. If you are looking for a sustainable and healthy feed ingredient to complement the diet of pets, seafood aquaculture or farmed animals, look no further than NZ Green lipped Mussel powder. We recommend using a 'heat free' stabilized, freeze dried powder to optimize quality of proteins minerals and vitamins.  by Green Source Organics Source: All Extruded
 

Canadian Company Turns Pests into Protein for First Dog Diet
Animal Origin
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2+ MIN

Canadian Company Turns Pests into Protein for First Dog Diet

A Canadian dog treat company with an eye for sustainable alternatives has graduated to dog food with the release of its newest product, an insect protein-based, hypoallergenic kibble diet, on August 6. Most of the diet's protein comes from the inclusion of black soldier fly powder and oil, which is supplied from Canadian insect-rearing facilities. Other ingredients in the formula include millet, peas, buckwheat, chickpeas, coconut, lentils, flaxseeds and sweet potatoes. The dog diet is supplemented with added vitamins and minerals, as well as other ingredients to help with digestive health, such as yeast extract and cellulose fiber. The kibble's nutritional value includes at least 25% protein and 15% fat, and no more than 6% fiber and 10% moisture. According to Wilder Harrier, using insect protein for pet foods and treats is a sustainable alternative to using traditional animal proteins because 'insects require 2,000 times less water than beef… to produce the same output of protein,' along with other reasons stated on the company's website. The dog food is produced in Montreal by a co-manufacturing partner that uses a small-batch, low-temperature extrusion method, and the facility in which it's produced is compliant with Canadian Federal Inspection Agency (CFIA) guidelines and undergoes third-party audits, according to Wilder Harrier. Wilder Harrier's Farmed Insects Recipe dog food also meets standards set by the American Association of Feed Control Officials' (AAFCO). Currently, the company ships direct-to-consumer through its website and is also sold in local Canadian pet retail stores across the country. Wilder Harrier products are not available in US pet retail locations. Wilder Harrier was founded in January 2015, initially holding the brand name BugBites. The name was changed in November 2016 after sowing some confusion among consumers about whether the treats soothed dogs' bug bites. The company sells a line of cricket-based dog treats as well as vegan seaweed biscuits, and a line of dental sticks. None of the company's products incorporate traditional sources of animal proteins. by Jordan Tyler