Already Looking Ahead: Zoomark Gears up for 2027

As the global pet industry continues to evolve, Zoomark is already preparing its next major edition. The trade show, which has become one of the leading meeting points for the international pet food and pet care market, will return to BolognaFiere from Tuesday 11 to Thursday 13 May 2027, once again bringing together the global pet industry and distribution sector, from manufacturers to distributors, buyers and professionals from the whole supply chain.

The journey toward the 22nd edition will be stopping next May at Interzoo 2026, where Zoomark will exhibit at Stand 124 –Hall 1 and the organisers will unveil the very first details of the upcoming show.

A new edition building on success

Following the strong results of the previous edition, Zoomark 2027 will retain all formats and initiatives that proved particularly successful, while also introducing new themes and features designed to further strengthen the event's role as a global business platform for the pet industry, with a continued focus on pet wellbeing at every stage of their lives.

'Over the years, Zoomark has evolved far beyond the traditional concept of a trade fair, becoming a hub where innovation, market insights and international networking converge' explains Pascale Sonvico, Show Office and Sales Manager of Zoomark. 'The upcoming edition aims to continue this trajectory, combining continuity with fresh ideas and initiatives designed to create new opportunities for both exhibitors and visitors.

Our strategy is strongly driven by the analysis of the key trends shaping the pet market, with the aim of anticipating industry developments and opening new avenues for growth for professionals across the sector.

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Zoomark Days: keeping the industry connected

While the 22nd exhibition is still more than a year away, Zoomark is ensuring that the industry conversation continues also throughout 2026 thanks to a new initiative: Zoomark Days.

This programme of meetings and professional events has been designed to maintain an active dialogue with the sector during the year leading up to the show. Through a structured calendar of conferences, workshops and networking opportunities, Zoomark Days will provide professionals with insights into the most relevant trends shaping the pet market.

The programme will feature two complementary tracks: Industry Insights, full-day conferences dedicated to manufacturers, brands and industry professionals, and Retail Labs, full-day seminars focusing on specialised retailers and operators working directly in the marketplace.

The first Industry Insights event will take place in Milan on 15 April 2026, in collaboration with Ecommerce School, and will explore one of the most critical topics for the sector's future: e-commerce and omnichannel strategies in the pet market. As consumer behaviour evolves and the integration between physical and digital retail becomes increasingly important, companies are being challenged to rethink their distribution models and customer engagement strategies.

Alongside these industry-focused events, Retail Labs will bring Zoomark directly to professionals across Italy through a roadshow dedicated to pet shops, groomers, garden centres and retail operators. The first stops are planned in Milan in July and Rome in September 2026, followed by additional events in Southern Italy later in the year.

Expanding the international reach

Another key pillar of Zoomark's growth strategy is its increasingly global outlook. Over the past years, the event has expanded its international presence through partnerships and collaborations with major organisations and trade fairs worldwide.

One of the most significant developments in this international expansion is the recent launch of PetBridge powered by Zoomark, a new B2B exhibition created to connect India's rapidly growing pet care market with the global industry.

The first edition will take place in Mumbai on 25–26 November 2026 at the Bombay Exhibition Center, bringing together international expertise and local market insight in a single professional platform. Developed in collaboration with Inspira Bridge Events, the event reflects Zoomark's ambition to support companies exploring new opportunities in one of the world's fastest-growing pet markets.

India's pet economy, valued at around USD 3.6 billion in 2024 and expected to exceed USD 7 billion by 2030, is undergoing a transformation driven by premiumisation, innovation and a rapidly expanding community of pet owners. In this context, PetBridge aims to act as a gateway between the country's dynamic domestic ecosystem and the international pet industry.

Looking toward the future

With preparations for Zoomark 2027 already underway, the event continues to position itself as a key platform where companies can connect, discover innovation, and anticipate future market trends.

Through year-round initiatives, expanding international partnerships and new global projects such as PetBridge, Zoomark is reinforcing its ambition to create a true international ecosystem for the pet industry.

www.zoomark.it - https://eu1.hubs.ly/H0sqhQF0 

Source: Zoomark