03/08/2026
Pet Fair Asia 2026 Sold Out with Record Scale
More than 2,600 exhibitors have confirmed their participation, with 20% comprising international exhibitors or China representatives of international brands from 32 different countries. Taking place in Shanghai from 19–23 August 2026, this 28th edition will be the largest in the show's history, further strengthening its position as Asia's leading platform for the pet industry.
The co-located PET FAIR SUPPLY also continues its rapid expansion, adding two additional halls to reach a total exhibition area of 70,000 sqm. The event will host more than 900 exhibitors representing the entire pet industry supply chain, including ingredients, manufacturing equipment, packaging, smart factory solutions, and OEM services.
International visitation interest is also reaching new heights. Online registrations have already surpassed previous records, pointing to the most international edition of Pet Fair Asia to date. Pet industry professionals from all around the world can get their free access to the event by registering online until 31 July at https://reg.petfairasia.com/en/user/register. Thereafter a fee of RMB 200 (USD 30) will apply.
With its growing international reach, Pet Fair Asia has become a leading meeting point for the global pet industry, connecting businesses in the heart of China's fast-growing pet market and the wider Asian region. For importers, distributors, retailers, and brand owners worldwide, the show remains the region's premier sourcing hub for discovering new products and building strategic business relationships.
KEY HIGHLIGHTS THAT MAKE PET FAIR ASIA 2026 UNMISSABLE
Pet Fair Asia 2026 has evolved far beyond a traditional trade fair into a comprehensive industry platform that showcases innovations, emerging trends, and the fastest-growing market segments. Building on this positioning, the 2026 edition will introduce several new features designed to enrich the visitor experience and address the industry's evolving priorities.
Among the key additions is the VIP B2B Day, an invitation-only opening day created to foster a more focused business environment. The initiative will bring together selected Chinese importers, distributors, wholesalers, media, and industry influencers for high-level networking, while international visitors will continue to enjoy full access throughout the trade days.
Sustainability will also take center stage with the launch of EcoPaws Asia, developed in partnership with the Pet Sustainability Coalition (PSC). The program will feature sustainability-certified exhibitors, a dedicated showcase area, and targeted business matchmaking to connect buyers with responsible suppliers.
Innovations will continue to emerge at the show through the World Premier Selection, a dedicated platform showcasing the industry's breakthrough products. Designed to highlight high-impact innovations, the program features products that demonstrate exceptional industry leadership, technological advancement, or design excellence. Every product selected will make its exclusive global debut at Pet Fair Asia.
The show will spotlight once again the industry's fastest-growing sectors through dedicated halls and themed areas, including Human-Pet Ideal Home (co-living solutions), Pet Fashion Week, Cat's Wonderland, Genius Hub (smart technologies), the Start-up Zone, and more.
A FOCUS ON THE BOOMING SMALL AND EXOTIC PET SEGMENT
China's small animal, reptile, and aquatic pet segment is experiencing remarkable growth, reaching a market value of RMB 11 billion (approximately USD 1.61 billion), according to the Asia Pet Alliance (apa) Institute.
In response to this rapidly expanding market, Pet Fair Asia 2026 will dedicate an entire exhibition hall to these categories, bringing together more than 350 brands showcasing food, supplements, veterinary medicines, habitats, accessories, and care products for birds, rabbits, hamsters, reptiles, ornamental fish, and other companion animals. More than just a product showcase, this hall will serve as a comprehensive platform for brand exposure, product innovation, and business sourcing, making it an essential destination for international buyers seeking new opportunities in some of the pet industry's fastest-growing niche markets.
A GLIMPSE INTO THE EVENT PROGRAM
Since years, Pet Fair Asia has become a leading platform for education, market intelligence, and knowledge exchange for the pet industry in China and beyond. In 2026, the show will continue to feature a comprehensive program of conferences, forums, and workshops covering every aspect of the pet business.
15th International Pet Industry Summit - Asian CEO Summit
The International Pet Industry Summit (IPIS) – Asian CEO Summit - has become one of China's leading conferences for the pet industry. Under the theme "Building a Caring, Vibrant and Sustainable Human-Pet Ecosystem" this event will bring together more than 25 speakers and 700+ attendees to explore the evolving dynamics of Chinese and Asian pet markets and strategies for sustainable growth. Confirmed speakers include senior executives and experts from Bain & Company, Mars, Boehringer Ingelheim, the Pet Sustainability Coalition, USDA Shanghai Office, and Shanghai based General Consulates of Canada, UK and New Zealand.
PET FAIR SUPPLY Conference
This conference will bring together supply chain experts and industry leaders to jointly explore new trends in industrial upgrading. It will provide enterprises with a practical guide for supply chain transformation - from "manufacturing delivery" to "value co-creation." Co-located with the PET FAIR ASIA Supply Brand - Supplier Matchmaking Meeting, the event will serve as a precision matching platform for the pet supply chain, connecting core brands with high-quality suppliers, helping enterprises identify collaboration opportunities and access direct, efficient business channels.
Asia Pet Health and Food Summit
Reflecting the growing trend toward functional and precision pet nutrition, this upgraded event builds on the former Asia Pet Food Summit. Bringing together more than 350 attendees and over 20 industry experts and speakers, the summit will explore the latest market and consumer trends, precision nutrition, manufacturing innovation, and brand strategy, providing valuable insights into the future of the pet food industry.
Go Global Forum
Following its successful debut in 2025, the Go Global Forum returns to explore the rapid rise of the global pet economy. As consumer markets continue to evolve, with premiumization driving growth in developed regions and emerging markets expanding rapidly, the industry faces new opportunities alongside challenges in market intelligence, business models, and brand development. Under the theme "Think Global, Win Local" this year's forum will bring together leading industry experts to decode global trends and provide practical strategies for achieving international success.
For the complete Pet Fair Asia 2026 Event Program, visit https://en.petfairasia.com/activity/
For more information about the show visit: www.petfairasia.com
Source: Pet Fair Asia
