Pet population statistics from various sources:

 

In our country, around 78% of Argentines have pets at home. This makes the country the most pets per inhabitant holder in the region.

Of all those surveyed, 66% have a pet dog, while 32% opt for the accompaniment of felines (increasing).

 

Breeding, humanization, and pet-friendly trend

 

The pet in the home is considered part of the family, a child. Human food is often used as a reward. Let's remember that this is not ideal, and there are many healthy and more beneficial ways for pets to strengthen their bond with us. This is an anthropomorphism.

 

The acceptance of pets in homes has brought new behaviors in people, giving human characteristics to companion animals. It is normal to see, for example, birthday celebrations in dogs and cats, dog schools, and pet boutiques, such as medical coverage (prepaid) or tracking apps. They accompany us to dinners, vacations, trips, etc.

 

The routine, for both dogs and cats, is an indoor style. The cats are mostly protected and no longer roam around the roofs. Some dogs have mixed habits (indoor and outdoor), but, in general, they spend most of their time at home with the rest of the family.

 

Social networks and pet-influencers

 

Nowadays, owners create pet accounts and social content about their pets. This activity refers to the large number of reels that we find on Instagram or Facebook, among others, in addition to all the tutors who create their accounts for their pets to share with the community everything related to their daily life, looks, activities, etc. Some make their pet influencers not only to get gifts such as food or accessories but generate a bonding action due to the love that pets and animals have awakened and the social awareness that they have generated as sentient beings. This does not leave aside the benefit of working with public figures, with a large number of followers to promote adoption, animal rescue, and the fight against animal violence.

 

Cat population on the rise

 

The ownership of cats as pets is increasing. People consider that felines are more independent than canines. In addition to this, they are long-lived and very clean, two important characteristics of the new lifestyle of the new generations. 'Catmania' in Argentina had a considerable increase in times of pandemic. It is estimated that there are approximately five million felines in the country.

There is currently occurring an adaptation of the services of the veterinary center, what can be known as CAT-FRIENDLY medicine, to felines specific needs and their guardians.

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Veterinary services specification

 

Most veterinary service centers spend a lot of time building a differential that allows them to be more competitive in the market. There is a wide academic offer in each country (conferences, seminars, courses, diplomas), and new business lines creations and new challenges in services provision. Pet guardians are now more demanding and aware of what they want. There is talk of a multispecies family concept.

 

Food importance, by percentage

 

 

What should a food brand propose today?

 

  • Providing peace of mind to families by committing to keeping their pets nourished and safe
  • Empathy, understanding the needs of pets and their families
  • Responsibility and genuine concern for pets
  • Passion for pets
  • Seriousness and company support
  • Using social networks to raise awareness and educate, as well as share clear and useful information.
  • Focus group for better understanding of the end consumer (pet) and their family environment.

 

Awareness and the importance of caring for the environment are increasing, which is why eco-friendly products are sought, and people tend to worry about recycling, as well as preserving natural resources. Renewable, recyclable packs, and using raw materials with respect and care for the planet.

 

'Welcome the era of discomfort, of bad information at our fingertips, which forces those of us who are part of an industry that works with lives to be more trained, communicated, and aware. The noblest lives we can find, that of animals.'

 

Source: All Pet Food Magazine

About author

Candela Bonaura

Candela is a Veterinary Medical Doctor, ex CONICET researcher, Research Analyst and Scientific Communication, FCV-UNLP Professor in different subjects such as General Pathology, Small Animal Clinic, Electron Microscopy Service, Pig Production, Animal Reproduction. She carried out numerous individual and group research projects on different species such as cattle, horses, pigs, marine fauna, and felines. She participates as a Speaker in national and international events in the area of small animals nutrition and reproduction.


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