OPTIMEAL Introduced Daily Wellbeing Grain-Free Wet Cat Food Line Inspired by Picky Cats  

Designed for everyday feeding, the Daily Wellbeing line focuses on the factors that matter most to cats: variety, protein, and texture; while delivering complete and balanced nutrition that cat parents can trust.

Cats are known for having strong preferences, and the new Optimeal Daily Wellbeing line was created with that in mind. The range includes eight grain-free wet recipes and three variety packs, featuring visible cuts of real chicken breast, turkey breast, beef liver, or shrimp served in savory gravy or delicate gelée. 
 

What makes the line stand out:

•  97% of protein from animal sources,
•  84% moisture to support hydration,
•  Prebiotic FOS to support gut health,
•  Packed in convenient single-serve pouches,
•  Made with high quality European ingredients.
   

'I have a picky cat myself, so I know how challenging it can be to make sure my cat drinks enough water while also enjoying complete and balanced natural food,' said Lyudmyla Dobrynina, Head of Product & Marketing, Optimeal USA. 'With this new line, we introduced Optimeal Daily Wellbeing Wet Food Line with hydration focus, designed to help even selective cats find their favorite. We also upgraded the packaging to better showcase the food inside, so cat parents can see what they are feeding — including real shrimp and visible pieces of chicken breast or beef liver. We are seeing growing interest in our wet food, and this category continues to show strong year-over-year growth for our company.'
 

Today, Optimeal products in the U.S. are available on major online platforms such as Amazon and Chewy, as well as through independent pet stores. The brand has also launched direct-to-consumer sales, helping the team better connect with cat parents and understand their needs.

All Optimeal wet cat food for the U.S. market is produced at Kormotech's Ukrainian facilities and fully complies with both high European and U.S. quality and safety standards. Kormotech has been steadily building its presence in the United States over the past several years. In 2025, Optimeal began transitioning in the U.S. to become a cat-focused brand with a strong emphasis on wet nutrition, one of the fastest-growing segments in the American pet food market. This strategy is already delivering results: U.S. sales grew fourfold in 2025 compared to 2024.
 

Source: Kormotech
 

About Optimeal
Optimeal is a European premium cat food brand produced by family-owned and operated manufacturer Kormotech. For cat parents who prioritize feline health, Optimeal offers nutritionally balanced, European-crafted wet cat food backed by more than 20 years of trusted family expertise. Produced in the company's own European facilities using high-quality ingredients, Optimeal recipes deliver exceptional taste, proven palatability, and complete everyday nutrition to support cats' overall wellbeing. The brand uniquely combines European production standards, visible quality, and reliable health benefits — all at a competitive price, providing strong value for U.S. pet parents.

About Kormotech
Kormotech is an international family company with Ukrainian roots that has been producing high-quality food for cats and dogs under the trademarks Optimeal, Delickcious, Club 4 Paws, Hav!, Miau!, and My Love since 2003. The company has production facilities in Ukraine and the EU. The product range includes over 650 items. Kormotech is a market leader in Ukraine, ranks in the top-55 global and top-20 European pet food manufacturers. The company's products are represented in 51 countries worldwide both under its own trademarks and under partner company trademarks.