Pet Fair Asia Returns in 2026 More International and B2B-Focused than Ever

Through strategic initiatives and new thematic additions, it is evolving beyond a traditional annual gathering into a fully integrated, forward-looking platform - one designed to meet the industry's changing needs while supporting the sustainable growth of the global pet community.
 

'We are delighted to present a continually refreshed platform to our audience each year, enriched with new programs and innovative initiatives that showcase the very best of Asia's pet industry,' said Edwin Tan, CEO at Globus Events - show's organizer. 'As both a manufacturing and innovation powerhouse, China remains a key and rapidly expanding pet market, offering significant opportunities for pet businesses worldwide. Pet Fair Asia has already established itself as an unmissable global meeting hub in Asia, providing a unique vantage point to understand where the future of the pet industry is headed.' Tan concluded. 

UNMATCHED SCALE AND PRODUCT DIVERSITY

An all-time record of 320,000 sqm of exhibition space will host more than 2,600 exhibitors, presenting a comprehensive 360-degree showcase of pet industry products. While core segments such as food, supplies, and healthcare remain robust, Pet Fair Asia distinguishes itself by spotlighting emerging growth drivers such as functional nutrition, fresh pet diets, smart technologies, fashion, travel solutions, and human–pet co-living. These trends not only highlight the sector's diversity but also its increasing convergence with adjacent industries, unlocking new business opportunities and shaping evolving consumer lifestyles. 
 

Carefully curated thematic areas that showcase the future of the pet industry include: Discovery (a spotlight on innovations), Genius Hub (showcasing smart technologies), Pet Fashion Week (setting style benchmarks for furry companions), and Start-Up (nurturing fresh inspiration from a new generation of industry players).
 

In particular, PET FAIR SUPPLY, the co-located event dedicated to the pet industry supply chain, continues its strong expansion, with two additional halls introduced in 2026. This brings the total to 10 outdoor halls, hosting over 900 exhibitors across 70,000 sqm of dedicated space. The area will cover five core sectors: equipment, packaging, smart factory, OEM/OBM/ODM, and third-party services.

EXPANDING INTERNATIONAL PRESENCE

Pet Fair Asia is attracting unprecedented global attention, with a growing number of international companies and brands choosing the show as their gateway to the Asian market - particularly through the expansion of national pavilions. Building on the strong presence of six pavilions in 2025 - New Zealand, Japan, South Korea, Taiwan (China), the United States, and Poland - the 2026 edition is set to welcome an even broader international lineup, with new pavilions from Australia, Canada, and Thailand. This continued expansion further reinforces Pet Fair Asia's pivotal role as a global business hub, driving cross-border collaboration and advancing the development of the pet industry worldwide.
 

On the visitation side, international attendance at Pet Fair Asia has become a standout feature. In 2025, the event was attended by 130,000 professional visitors from China and a record of 90 other countries, with international visitation growing by more than 20%, reflecting China's rising influence in the global pet economy.  

ELEVATED B2B EXPERIENCE

This year, Pet Fair Asia is launching the VIP B2B DAY - a strategic initiative to strengthen the show's business focus. The first day of the event will be an invitation-only opening, creating a targeted and efficient environment where exhibitors and key stakeholders can connect in a quieter, more productive setting with minimal distractions. Carefully curated, this day will bring together selected local importers, wholesalers, distributors, VIP buyers, and leading media partners, fostering high-quality interactions and meaningful business exchange. International visitors, meanwhile, will continue to benefit from full access throughout all show days, with the flexibility to engage from day one. The VIP B2B Day sharpens the focus on core networking with the Chinese domestic buyers, while global participants can explore the exhibition comprehensively and at their own pace.
 

For more information about the show visit: www.petfairasia.com 

Source: Pet Fair Asia