Pet Treats Sales Fueled by Inflation in 2022, Packaged Facts Reports

Growth in the pet treats market has slowed since the large pandemic-era increases in 2020 and 2021, with much of the growth in 2022 fueled by inflation-related price increases rather than by growth in unit sales, according to Packaged Facts. 

Online sales makes up the largest portion of pet treat sales at 34 percent. By type of pet, dog treats represent the majority of sales, at 78 percent, although cat treats sales are increasing at a faster pace. By product type, indulgent treats make up the largest share of the market, at 36 percent, followed by rawhides/long-lasting chews, functional treats and dental treats.

Prolonged inflationary conditions have cooled the pet treats market somewhat, with Packaged Facts survey data showing that 57 percent of pet owners are concerned about rising prices in the pet treats category. Many pet owners are reducing their spending on discretionary items, making multi-functional treats, such as dental treats and those that offer health and wellness benefits, more attractive, Packaged Facts officials reported.

Two of the top trends driving growth in the pet treat market include humanization and an increased focus on using pet treats as part of pets' health and wellness regimen, officials said. Behind both of these trends, however, is the pet owner sentiment that pets are part of the family. For many pet owners, pet treats are an opportunity to solidify the pet-owner bond. 

'Not only do pet owners use treats to encourage good behavior (for training purposes, for example), they use them to express feelings of affection; 'treat time' has become a way for pet owners to show their pets just how much they mean to them,' said Shannon Landry Brown, brand manager for Packaged Facts pet market research. 

Despite the challenging economic conditions, Packaged Facts projects the pet treat market to continue to grow over the next five years, with key opportunities including value-positioned treats, treats for cats, and treats featuring alternative proteins.  

by Packaged Facts