Latest content from Manufacturers

Hills's Pet Nutrition Introduces Innovation to Support Feline Mobility and Weight Management
Manufacturers

3+ MIN

Hills's Pet Nutrition Introduces Innovation to Support Feline Mobility and Weight Management

Hill's Pet Nutrition (Hill's), a global leader in science-led nutrition and US veterinarians' No. 1 recommended brand, today announced the new Hill's Prescription Diet Metabolic + j/d, bringing two innovations together that help manage feline weight and mobility issues in one powerful formula. Pet parents who have overweight cats struggling with mobility no longer have to choose which condition to address with their veterinarian.
  According to the Association for Pet Obesity Prevention's 2022 State of Pet Obesity Report, 61% of cats evaluated by U.S. veterinary professionals were classified as overweight or obese. Excess weight can negatively impact mobility and quality of life. Hill's j/d and Metabolic nutritional innovations were brought together for cats in Prescription Diet Metabolic + j/d to help improve mobility and activate the metabolism.
  Hill's Prescription Diet Metabolic + j/d features a precise blend of omega-3 fatty acids to support joint health and is formulated to activate the metabolism to help cats lose weight. When fed Metabolic nutrition alone, 88% of pets lost weight in two months at home, and relieving excess weight can positively impact joint health. Together, the new innovation addresses key areas with its unique formulation:
  Helps reduce inflammation with precise levels of omega-3 fatty acids Supports joint cartilage health with joint nourishing nutrients Activates metabolism for easy and effective weight loss Helps cats feel full and satisfied
  "At Hill's, we're constantly researching and innovating to provide veterinarians with tools to deliver the best care possible for their patients,' said Dr. Chelsie Estey, US Chief Veterinary Officer at Hill's. 'This therapeutic innovation can dramatically improve quality of life for our feline companions. Pet parents should consult their veterinarian to learn more about Hill's Prescription Diet Metabolic + j/d and decide if it's the right nutrition for their pet.   How Prescription Diet Metabolic + j/d supports mobility   Hill's Prescription Diet mobility nutrition leverages a targeted ratio of omega-3 fatty acids which can reduce inflammation. The innovation supports the joints and keeps pets comfortable while helping to preserve joint cartilage. Hill's Prescription Diet Metabolic Weight + j/d nutrition is clinically shown to improve cats' ability to run, jump and play in as little as one month.   How Prescription Diet Metabolic + j/d supports weight loss   Hill's Metabolic has a nutrient profile that is optimized for weight loss, and 88% of pets lost weight at home when fed Metabolic nutrition. It works with each cat's unique metabolic response and activates the body's natural ability to burn excess body fat and affect calorie utilization. The nutrition features a unique blend of fiber, helping cats feel full and satisfied.
  'Veterinarians are essential in ensuring our pets live long, healthy lives and Hill's is here to be a trusted partner in that process,' said Carrick Massey, Senior Vice President of Marketing at Hill's US. 'We're proud to provide yet another game-changing offering for veterinarians, pet parents and their feline family members.'  Source: Hill's Pet Nutrition

About Hill's Pet Nutrition
Founded more than 75 years ago with an unwavering commitment to science-led pet nutrition, Hill's Pet Nutrition is on a mission to help enrich and lengthen the special relationships between people and their pets. Hill's is dedicated to pioneering research for dogs and cats using a scientific understanding of their specific needs. As a leading veterinarian recommended pet food brand, knowledge is our first ingredient with nearly 200 veterinarians, PhD nutritionists and food scientists working to develop breakthrough innovations in pet health. Hill's Prescription Diet therapeutic nutrition plus our everyday wellness product line, Hill's Science Diet, are sold at vet clinics and pet specialty retailers worldwide. For more information about our products and nutritional philosophy, visit HillsPet.com.

Purina Pro Plan Launches <strong>AdvantEDGE Line </strong>with Probiotic-Powered Nutrition for Dogs, Cats
Manufacturers

3+ MIN

Purina Pro Plan Launches AdvantEDGE Line with Probiotic-Powered Nutrition for Dogs, Cats

Backed by decades of Purina research, every AdvantEDGE formula is built on a foundation of probiotics to support digestive and immune health.
  The line spans two specialized formulas for both dogs and cats: Adult Digestive Support+, which delivers a breakthrough triple-action blend of prebiotics, probiotics, and postbiotics to support overall digestive health, and Senior Support+, which targets three critical areas of wellbeing for pets age 7+.

  The Science Behind Pro Plan AdvantEDGE   Approximately 70% of a pet's immune system originates in the gastrointestinal tract, making digestive health foundational  to a pet's wellbeing.  Probiotics are at the core of every Pro Plan AdvantEDGE formula — and Adult Digestive Support+ goes a step further with a triple-action blend of prebiotics, probiotics, and postbiotics working together in a single, highly digestible formula to support overall digestive health.
  'A healthy digestive system is foundational to a pet's overall health — and AdvantEDGE was developed specifically to target that,' said Dr. RuthAnn Lobos, senior veterinarian at Purina. 'Probiotics are at the core of every formula, with each line going deeper where pets need it most.'   Pro Plan AdvantEDGE Features Triple-Action Digestive Support for Adult Dogs and Cats   Formulated to support overall digestive health in adult dogs and cats, Adult Digestive Support+ delivers 3-in-1 microbiome support through its prebiotic, probiotic, and postbiotic blend. Each formula is made with real salmon as the #1 ingredient, contains antioxidants for immune support, and includes no artificial colors or flavors.
  Dogs: Pro Plan AdvantEDGE Digestive Support+ Salmon & Oat Meal Dry Dog Food is available in Adult, Small Breed, and Large Breed formulas, and contains no corn, wheat, or soy.
  Cats: Pro Plan AdvantEDGE Digestive Support+ Salmon & Rice Dry Cat Food delivers 100% complete and balanced nutrition.   Senior Support+ Delivers Comprehensive Nutrition for Dogs and Cats Age 7+   A pet's nutritional needs begin to shift as early as age seven. Pro Plan AdvantEDGE Senior Support+ was developed to meet those evolving needs, delivering probiotics for digestive health alongside targeted support across three critical areas of senior wellness — distinct for dogs and cats. Each formula features real chicken as the #1 ingredient and contains no artificial flavors.
  'Senior pets have very unique nutritional requirements, and a one-size-fits-all approach simply isn't enough,' said Dr. Lobos. 'Pro Plan AdvantEDGE Senior Support+ was built with those specific needs in mind — from cognitive and immune health to joint mobility and healthy weight maintenance. High-quality, science-backed nutrition can make a real difference in the quality and length of a senior pet's life.'
  For Dogs
Pro Plan AdvantEDGE Senior Support+ Shredded Blend Chicken & Rice Dry Dog Food (available in Adult, Small Breed, and Large Breed formats) targets three key areas for dogs age 7+:
  Cognition- Features Bright Mind® technology shown to promote alertness and mental sharpness Immune Health- Includes a specialized blend clinically proven to increase immune response in senior dogs Mobility – Delivers glucosamine and EPA to support joint health and an active lifestyle   For Cats
Pro Plan AdvantEDGE Senior Support+ Chicken & Rice Dry Cat Food is backed by nine years of research and targets three key focus areas for cats age 7+: Longer Life – Powered by Prime Plus® nutrient blend, clinically proven to improve and extend the lives of cats age 7+* Immune Health- Fortified with guaranteed live probiotics for digestive and immune health Healthy Weight- Formulated to maintain lean muscle mass and an ideal body condition
  Pro Plan AdvantEDGE Digestive Support+ and Senior Support+ formulas are available online and at pet specialty retailers nationwide. Source: Pet Age

Innovation Is Defining Longevity in Pet Health
 
Manufacturers

4+ MIN

Innovation Is Defining Longevity in Pet Health  

At Leap Years®, we see longevity not as a trend, but as a foundational change in how pet health products are developed, evaluated, and delivered.
Innovation Has Shifted the Pet Longevity Conversation
For decades, aging in pets was largely addressed through disease-based care. Products were typically introduced only after visible decline had already set in, including joint stiffness, reduced mobility, cognitive changes, and/or chronic conditions, reflecting a reactive model of care.
  Today, innovation is moving the industry toward a system-level view of health. Instead of targeting isolated clinical signs, emerging solutions focus on the biological processes that drive aging itself. This shift reframes the conversation from 'senior dog solutions' to lifespan-wide intervention, supporting dogs earlier, before decline becomes apparent.
  Several factors are accelerating this shift. Pet parents are more informed, seeking products grounded in real science. Advances in human longevity research are creating a halo effect, raising expectations for similar innovation in pet health. At the same time, the pet industry has matured, with greater investment in research and development, clinical validation, and functional ingredients.   Aging Is a Biological Process, Not a Life Stage
One important reframe underway is the understanding that aging does not suddenly begin in a pet's senior years. It's a biological process that starts at the cellular level, long before outward signs appear.
  Middle age is when cellular changes quietly accumulate, setting the stage for future decline. Yet historically, this stage has received the least attention.
  As Dr. Heather Oxford, DVM, MPH, CVA, CCRT, explains, longevity isn't defined by how long a dog lives, but by how long the dog maintains functional resilience. In her clinical experience and shown on the graphic below, health follows a predictable arc: early growth, a peak period of resilience, and then a gradual decline that accelerates if aging processes are left unaddressed.1 The goal of modern longevity science is not to extend the tail end of life, but to flatten that decline, keeping dogs in the 'good health' zone longer and shortening the time spent in poor health.
  This framework reframes aging as a continuous biological process. Dr. Oxford notes that the most overlooked opportunity occurs during middle age, when cellular function is already declining beneath the surface, even though outward signs of aging haven't yet appeared. Intervening at this stage has the greatest potential to increase health span, preserving strength, mobility, cognition, and metabolic resilience over time.
  Rather than reacting to visible decline, this model underscores why cellular-level support earlier in mid-life is critical. By supporting the systems that drive cellular metabolism and resilience, innovation can help extend the years dogs spend thriving, fundamentally redefining what 'aging well' looks like in pet health.
  This perspective challenges the industry to rethink how and when supplements are introduced. Biologically speaking, healthy aging products should not be reserved for 'older dogs,' but integrated into wellness routines well before aging becomes obvious.     Cellular Science as the Next Wave of Pet Health Innovation
At the heart of this shift is cellular science. Research increasingly shows that aging is driven by changes at the cellular level, including declines in cellular metabolism and the accumulation of dysfunctional cells.2
  One key area of focus is NAD+ (nicotinamide adenine dinucleotide). This is what fuels the health of the cells throughout an animal's body via their mitochondria – the powerhouses of the cell. As a dog or person ages, their NAD levels decline, which means their cells start to lose the ability to function as they should. And that leads to cells not dividing properly and ultimately, chronic disease and breakdown of different systemic functions.
  Another critical factor is cellular senescence. Senescent cells are cells that have stopped functioning properly but remain in the body, contributing to inflammation and tissue dysfunction. Over time, their accumulation contributes to many age-related declines.   Leap Years Cellular Health System for Dogs is on the Front Lines of Longevity Innovation
Leap Years' dual-action approach supports healthy aging at the cellular level:
  Boosts NAD Production: Data show that Leap Years boosts NAD in as little as 48 hours.
  Supports natural clearance of senescent (old) cells: helping reduce the accumulation of damaged cells that interfere with normal function.
 
Together, these mechanisms support sharp cognition, continued vitality, and ongoing engagement with family life. Leap Years addresses one of the root causes of aging at the cellular level, where subtle biological changes begin to accumulate, potentially leading to chronic diseases and functional decline later in life. This can translate into more walks, more play, more focus, and more 'like-themselves' moments later.
  Backed by a clinical trial (published, 2024) in dogs with published results and supported by a canine safety study. Optimal potency formula with known gut absorption in dogs. Leap Years supports your dog's attention (cognition) and engagement with family and others.
  As I often say, longevity isn't about chasing more years; it's about protecting the years that matter most. Innovation only counts if it delivers real, measurable benefits for dogs and peace of mind for the people who love them.   The Future of Pet Health Is Proactive
The future of pet health innovation lies in extending health span, not simply lifespan. This means helping dogs stay active, engaged, and comfortable for as long as possible.
  Redefining 'dog years' requires better science and earlier intervention. Cellular health is more than a niche concept; it's becoming the foundation of next-generation pet wellness. Pet parents are ready for this evolution, and the brands that embrace it will shape the future of longevity in pet health. Source: Dogster

Lider Petfood and United Petfood announce the acquisition of State-of- the-Art Dry Production Site in Turkey
 
Manufacturers

2+ MIN

Lider Petfood and United Petfood announce the acquisition of State-of- the-Art Dry Production Site in Turkey  

Spanning over 30,000m2, the facility brings advanced manufacturing capabilities and specialized expertise into the Lider Petfood family. The site's high-spec equipment and processing technology aligns seamlessly with United Petfood's existing operations, ensuring a smooth integration and immediate scaling of production. Furthermore, the facility's prime location—situated near Istanbul and providing a gateway to Eastern Europe—is a pivotal step in solidifying the presence of both Lider Petfood and United Petfood within these key regions.   About Lider Petfood
Lider Petfood is Turkey's leading pet food producer and exporter, operating in two high-tech dry petfood facilities in Manisa and Salihli and in a state-of-the-art wet petfood facility, operational since July 2025. Since its founding in 2009, the company has captured nearly 40% of the domestic dry food market and expanded its global footprint to over 80 countries. In February 2023, they entered a significant strategic partnership with the Belgian United Petfood Group, which acquired a stake in the company to accelerate international growth while allowing Lider to remain self-managed. With a workforce of more than 600 employees, they manage a diverse portfolio of 13 brands—including Reflex and Spectrum—comprising over 600 different products, alongside a 50,000-ton yearly cat litter operation.   About United Petfood
United Petfood is a leading international producer of dry and wet pet food, biscuits and snacks for cats and dogs, both for private label customers and brand owners. For more than 25 years, the Belgian family business has been providing its customers with top-notch service. In addition to plants in Belgium, Denmark, Hungary, Italy, Spain, Romania, US and Turkey, the group also boasts five production facilities in France, four in Poland, three in the UK and six in the Netherlands. The company is active in over 100 countries worldwide and currently has an annual turnover in excess of €1.6 billion. For more information, visit www.unitedpetfood.eu. Source: Lider Petfood

OPTIMEAL Introduced Daily Wellbeing Grain-Free Wet Cat Food Line Inspired by Picky Cats
 
Manufacturers

3+ MIN

OPTIMEAL Introduced Daily Wellbeing Grain-Free Wet Cat Food Line Inspired by Picky Cats  

Designed for everyday feeding, the Daily Wellbeing line focuses on the factors that matter most to cats: variety, protein, and texture; while delivering complete and balanced nutrition that cat parents can trust.

Cats are known for having strong preferences, and the new Optimeal Daily Wellbeing line was created with that in mind. The range includes eight grain-free wet recipes and three variety packs, featuring visible cuts of real chicken breast, turkey breast, beef liver, or shrimp served in savory gravy or delicate gelée. 
  What makes the line stand out:  97% of protein from animal sources,  84% moisture to support hydration,  Prebiotic FOS to support gut health,  Packed in convenient single-serve pouches,  Made with high quality European ingredients.
  'I have a picky cat myself, so I know how challenging it can be to make sure my cat drinks enough water while also enjoying complete and balanced natural food,' said Lyudmyla Dobrynina, Head of Product & Marketing, Optimeal USA. 'With this new line, we introduced Optimeal Daily Wellbeing Wet Food Line with hydration focus, designed to help even selective cats find their favorite. We also upgraded the packaging to better showcase the food inside, so cat parents can see what they are feeding — including real shrimp and visible pieces of chicken breast or beef liver. We are seeing growing interest in our wet food, and this category continues to show strong year-over-year growth for our company.'
 
Today, Optimeal products in the U.S. are available on major online platforms such as Amazon and Chewy, as well as through independent pet stores. The brand has also launched direct-to-consumer sales, helping the team better connect with cat parents and understand their needs.

All Optimeal wet cat food for the U.S. market is produced at Kormotech's Ukrainian facilities and fully complies with both high European and U.S. quality and safety standards. Kormotech has been steadily building its presence in the United States over the past several years. In 2025, Optimeal began transitioning in the U.S. to become a cat-focused brand with a strong emphasis on wet nutrition, one of the fastest-growing segments in the American pet food market. This strategy is already delivering results: U.S. sales grew fourfold in 2025 compared to 2024.
  Source: Kormotech
  About Optimeal
Optimeal is a European premium cat food brand produced by family-owned and operated manufacturer Kormotech. For cat parents who prioritize feline health, Optimeal offers nutritionally balanced, European-crafted wet cat food backed by more than 20 years of trusted family expertise. Produced in the company's own European facilities using high-quality ingredients, Optimeal recipes deliver exceptional taste, proven palatability, and complete everyday nutrition to support cats' overall wellbeing. The brand uniquely combines European production standards, visible quality, and reliable health benefits — all at a competitive price, providing strong value for U.S. pet parents.
About Kormotech
Kormotech is an international family company with Ukrainian roots that has been producing high-quality food for cats and dogs under the trademarks Optimeal, Delickcious, Club 4 Paws, Hav!, Miau!, and My Love since 2003. The company has production facilities in Ukraine and the EU. The product range includes over 650 items. Kormotech is a market leader in Ukraine, ranks in the top-55 global and top-20 European pet food manufacturers. The company's products are represented in 51 countries worldwide both under its own trademarks and under partner company trademarks.