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Innovation Is Defining Longevity in Pet Health
 
Manufacturers

4+ MIN

Innovation Is Defining Longevity in Pet Health  

At Leap Years®, we see longevity not as a trend, but as a foundational change in how pet health products are developed, evaluated, and delivered.
Innovation Has Shifted the Pet Longevity Conversation
For decades, aging in pets was largely addressed through disease-based care. Products were typically introduced only after visible decline had already set in, including joint stiffness, reduced mobility, cognitive changes, and/or chronic conditions, reflecting a reactive model of care.
  Today, innovation is moving the industry toward a system-level view of health. Instead of targeting isolated clinical signs, emerging solutions focus on the biological processes that drive aging itself. This shift reframes the conversation from 'senior dog solutions' to lifespan-wide intervention, supporting dogs earlier, before decline becomes apparent.
  Several factors are accelerating this shift. Pet parents are more informed, seeking products grounded in real science. Advances in human longevity research are creating a halo effect, raising expectations for similar innovation in pet health. At the same time, the pet industry has matured, with greater investment in research and development, clinical validation, and functional ingredients.   Aging Is a Biological Process, Not a Life Stage
One important reframe underway is the understanding that aging does not suddenly begin in a pet's senior years. It's a biological process that starts at the cellular level, long before outward signs appear.
  Middle age is when cellular changes quietly accumulate, setting the stage for future decline. Yet historically, this stage has received the least attention.
  As Dr. Heather Oxford, DVM, MPH, CVA, CCRT, explains, longevity isn't defined by how long a dog lives, but by how long the dog maintains functional resilience. In her clinical experience and shown on the graphic below, health follows a predictable arc: early growth, a peak period of resilience, and then a gradual decline that accelerates if aging processes are left unaddressed.1 The goal of modern longevity science is not to extend the tail end of life, but to flatten that decline, keeping dogs in the 'good health' zone longer and shortening the time spent in poor health.
  This framework reframes aging as a continuous biological process. Dr. Oxford notes that the most overlooked opportunity occurs during middle age, when cellular function is already declining beneath the surface, even though outward signs of aging haven't yet appeared. Intervening at this stage has the greatest potential to increase health span, preserving strength, mobility, cognition, and metabolic resilience over time.
  Rather than reacting to visible decline, this model underscores why cellular-level support earlier in mid-life is critical. By supporting the systems that drive cellular metabolism and resilience, innovation can help extend the years dogs spend thriving, fundamentally redefining what 'aging well' looks like in pet health.
  This perspective challenges the industry to rethink how and when supplements are introduced. Biologically speaking, healthy aging products should not be reserved for 'older dogs,' but integrated into wellness routines well before aging becomes obvious.     Cellular Science as the Next Wave of Pet Health Innovation
At the heart of this shift is cellular science. Research increasingly shows that aging is driven by changes at the cellular level, including declines in cellular metabolism and the accumulation of dysfunctional cells.2
  One key area of focus is NAD+ (nicotinamide adenine dinucleotide). This is what fuels the health of the cells throughout an animal's body via their mitochondria – the powerhouses of the cell. As a dog or person ages, their NAD levels decline, which means their cells start to lose the ability to function as they should. And that leads to cells not dividing properly and ultimately, chronic disease and breakdown of different systemic functions.
  Another critical factor is cellular senescence. Senescent cells are cells that have stopped functioning properly but remain in the body, contributing to inflammation and tissue dysfunction. Over time, their accumulation contributes to many age-related declines.   Leap Years Cellular Health System for Dogs is on the Front Lines of Longevity Innovation
Leap Years' dual-action approach supports healthy aging at the cellular level:
  Boosts NAD Production: Data show that Leap Years boosts NAD in as little as 48 hours.
  Supports natural clearance of senescent (old) cells: helping reduce the accumulation of damaged cells that interfere with normal function.
 
Together, these mechanisms support sharp cognition, continued vitality, and ongoing engagement with family life. Leap Years addresses one of the root causes of aging at the cellular level, where subtle biological changes begin to accumulate, potentially leading to chronic diseases and functional decline later in life. This can translate into more walks, more play, more focus, and more 'like-themselves' moments later.
  Backed by a clinical trial (published, 2024) in dogs with published results and supported by a canine safety study. Optimal potency formula with known gut absorption in dogs. Leap Years supports your dog's attention (cognition) and engagement with family and others.
  As I often say, longevity isn't about chasing more years; it's about protecting the years that matter most. Innovation only counts if it delivers real, measurable benefits for dogs and peace of mind for the people who love them.   The Future of Pet Health Is Proactive
The future of pet health innovation lies in extending health span, not simply lifespan. This means helping dogs stay active, engaged, and comfortable for as long as possible.
  Redefining 'dog years' requires better science and earlier intervention. Cellular health is more than a niche concept; it's becoming the foundation of next-generation pet wellness. Pet parents are ready for this evolution, and the brands that embrace it will shape the future of longevity in pet health. Source: Dogster

Lider Petfood and United Petfood announce the acquisition of State-of- the-Art Dry Production Site in Turkey
 
Manufacturers

2+ MIN

Lider Petfood and United Petfood announce the acquisition of State-of- the-Art Dry Production Site in Turkey  

Spanning over 30,000m2, the facility brings advanced manufacturing capabilities and specialized expertise into the Lider Petfood family. The site's high-spec equipment and processing technology aligns seamlessly with United Petfood's existing operations, ensuring a smooth integration and immediate scaling of production. Furthermore, the facility's prime location—situated near Istanbul and providing a gateway to Eastern Europe—is a pivotal step in solidifying the presence of both Lider Petfood and United Petfood within these key regions.   About Lider Petfood
Lider Petfood is Turkey's leading pet food producer and exporter, operating in two high-tech dry petfood facilities in Manisa and Salihli and in a state-of-the-art wet petfood facility, operational since July 2025. Since its founding in 2009, the company has captured nearly 40% of the domestic dry food market and expanded its global footprint to over 80 countries. In February 2023, they entered a significant strategic partnership with the Belgian United Petfood Group, which acquired a stake in the company to accelerate international growth while allowing Lider to remain self-managed. With a workforce of more than 600 employees, they manage a diverse portfolio of 13 brands—including Reflex and Spectrum—comprising over 600 different products, alongside a 50,000-ton yearly cat litter operation.   About United Petfood
United Petfood is a leading international producer of dry and wet pet food, biscuits and snacks for cats and dogs, both for private label customers and brand owners. For more than 25 years, the Belgian family business has been providing its customers with top-notch service. In addition to plants in Belgium, Denmark, Hungary, Italy, Spain, Romania, US and Turkey, the group also boasts five production facilities in France, four in Poland, three in the UK and six in the Netherlands. The company is active in over 100 countries worldwide and currently has an annual turnover in excess of €1.6 billion. For more information, visit www.unitedpetfood.eu. Source: Lider Petfood

OPTIMEAL Introduced Daily Wellbeing Grain-Free Wet Cat Food Line Inspired by Picky Cats
 
Manufacturers

3+ MIN

OPTIMEAL Introduced Daily Wellbeing Grain-Free Wet Cat Food Line Inspired by Picky Cats  

Designed for everyday feeding, the Daily Wellbeing line focuses on the factors that matter most to cats: variety, protein, and texture; while delivering complete and balanced nutrition that cat parents can trust.

Cats are known for having strong preferences, and the new Optimeal Daily Wellbeing line was created with that in mind. The range includes eight grain-free wet recipes and three variety packs, featuring visible cuts of real chicken breast, turkey breast, beef liver, or shrimp served in savory gravy or delicate gelée. 
  What makes the line stand out:  97% of protein from animal sources,  84% moisture to support hydration,  Prebiotic FOS to support gut health,  Packed in convenient single-serve pouches,  Made with high quality European ingredients.
  'I have a picky cat myself, so I know how challenging it can be to make sure my cat drinks enough water while also enjoying complete and balanced natural food,' said Lyudmyla Dobrynina, Head of Product & Marketing, Optimeal USA. 'With this new line, we introduced Optimeal Daily Wellbeing Wet Food Line with hydration focus, designed to help even selective cats find their favorite. We also upgraded the packaging to better showcase the food inside, so cat parents can see what they are feeding — including real shrimp and visible pieces of chicken breast or beef liver. We are seeing growing interest in our wet food, and this category continues to show strong year-over-year growth for our company.'
 
Today, Optimeal products in the U.S. are available on major online platforms such as Amazon and Chewy, as well as through independent pet stores. The brand has also launched direct-to-consumer sales, helping the team better connect with cat parents and understand their needs.

All Optimeal wet cat food for the U.S. market is produced at Kormotech's Ukrainian facilities and fully complies with both high European and U.S. quality and safety standards. Kormotech has been steadily building its presence in the United States over the past several years. In 2025, Optimeal began transitioning in the U.S. to become a cat-focused brand with a strong emphasis on wet nutrition, one of the fastest-growing segments in the American pet food market. This strategy is already delivering results: U.S. sales grew fourfold in 2025 compared to 2024.
  Source: Kormotech
  About Optimeal
Optimeal is a European premium cat food brand produced by family-owned and operated manufacturer Kormotech. For cat parents who prioritize feline health, Optimeal offers nutritionally balanced, European-crafted wet cat food backed by more than 20 years of trusted family expertise. Produced in the company's own European facilities using high-quality ingredients, Optimeal recipes deliver exceptional taste, proven palatability, and complete everyday nutrition to support cats' overall wellbeing. The brand uniquely combines European production standards, visible quality, and reliable health benefits — all at a competitive price, providing strong value for U.S. pet parents.
About Kormotech
Kormotech is an international family company with Ukrainian roots that has been producing high-quality food for cats and dogs under the trademarks Optimeal, Delickcious, Club 4 Paws, Hav!, Miau!, and My Love since 2003. The company has production facilities in Ukraine and the EU. The product range includes over 650 items. Kormotech is a market leader in Ukraine, ranks in the top-55 global and top-20 European pet food manufacturers. The company's products are represented in 51 countries worldwide both under its own trademarks and under partner company trademarks.
 

European Pet Food Maker Kormotech Expands Presence in Romania through Retail Chains
Manufacturers

3+ MIN

European Pet Food Maker Kormotech Expands Presence in Romania through Retail Chains

Fressnapf operates in 15 European countries and has over 30 stores in Romania. All of these stores now offer wet and dry diets from the Optimeal brand — super-premium food for cats and dogs, Club 4 Paws — premium food, and Delickcious — the wet treat brand. These are the first Fressnapf stores in Europe to feature Kormotech products. This partnership will help the company connect with responsible pet owners who take a thoughtful approach to their pets' nutrition.

Hornbach is one of Europe's largest DIY chains, operating in nine countries. Currently, Hornbach has 11 stores in Romania and plans to open six more in the coming years. From now on, all its physical stores, as well as its online store, will offer wet diets from the My Love brand and Delickcious treats. Kormotech is considering expanding its product range further.
  The launch in Fressnapf and Hornbach in Romania was carried out in partnership with Servicii Publice S.A., one of Romania's leading importers of veterinary products with over 30 years of local distribution experience.
  'For us, it is important to work with manufacturers who understand the needs of Romanian consumers and maintain a sensible balance between quality and affordable pricing,' says Sorina Radu, Head of the Pet Food Division at Servicii Publice S.A. 'We began our collaboration with Kormotech because their products combine these qualities. We see long-term potential in this partnership. The agreements with Fressnapf and Hornbach are a positive signal for future growth'.
In 2024, Kormotech sold 5.5 thousand tons of cat and dog food in Romania, totaling nearly $10 million. Throughout 2025, the company systematically expanded its presence in Romania. The company entered the specialized pet store chains Zoocenter and Zoomania, both operated by pet shop retailer Profipet, which operates in Romania and Bulgaria. Last year, Kormotech brands also became available in 60 stores and online through Animax, the largest pet retail chain in Romania with over 100 outlets nationwide. Animax is part of Pet Network International, which brings together five pet retail brands across Southeast European countries.
  The company's products are also available on the online supermarket Sezamo, part of the European Rohlik Group, which operates in the Czech Republic, Hungary, Austria, and Germany, as well as on eMAG, one of the largest marketplaces in Eastern Europe, which serves not only in Romania but also in Bulgaria and Hungary.
  'Romania is a key market for us in Central and Eastern Europe, so we deliberately invest in a wide presence across various retail formats,' says Yuri Bykoriz, Kormotech's Managing Director for Central and Eastern Europe. 'Combining international and local chains, as well as offline and online channels, allows us to be closer to Romanian pet owners and lay the foundation for sustainable long-term growth in the local market'.
  In Romania, Kormotech brands are also represented in grocery chains DCNeu Cash & Carry and Profi, in specialized pet stores group Maxi Pet, and in the DIY retail chain Dedeman.
  Kormotech emphasizes that the pet food market in Romania is one of the most promising in Central and Eastern Europe. According to the company, demand is undergoing a qualitative transformation: consumers have a better understanding of how nutrition affects animal health and, as a result, have higher expectations for the composition of pet food products across all price segments. At the same time, the snack and complementary product category is growing rapidly, particularly in the modern trade channel. This is why Romania became one of the first markets where Kormotech launched its premium-plus brand, Delickcious. Its products are now available in pet stores as well as on the eMAG online platform.
  The online channel plays a key role in Kormotech's growth strategy in Romania. The company observes that pet food sales through e-commerce in the country are growing faster than in traditional retail formats, especially in large cities where consumers increasingly prefer online shopping due to time constraints.
  Expanding the presence of its brands in national and international chains aligns with Kormotech's strategy of systematic growth in the local market and is also part of its efforts to achieve the ambitious goal of entering the top three in the Romanian market by 2028. Source: Pet Age

£1.2m Mars Investment Turns Birstall, UK Hub into Cutting-Edge Pet Care Innovation Hub
Manufacturers

2+ MIN

£1.2m Mars Investment Turns Birstall, UK Hub into Cutting-Edge Pet Care Innovation Hub

With the global pet care market expected to grow by 45% by 20301, the investment will further enable Mars to invest in category-leading innovation in the pet industry by step-changing capabilities in the design, development and deployment of products, ensuring that Mars continues to meet the evolving needs of pet owners.
  The Innovation Hub has been central to the development of market-leading pet treats, including PEDIGREE® Dentastix™, PEDIGREE® JUMBONE™ and PEDIGREE® MARKIES ™, while also driving innovation in health focussed solutions for pets. This includes the launch of pet vitamins and supplements, including those for joint support and immunity. Research and Development at the hub is driven by an in-depth understanding of the needs of pets and pet owners, from taste and texture, through to shape and smell; backed by deep nutritional expertise.
  The newly designed Innovation Hub provides a purpose‑built environment to foster creativity and collaboration, including spaces for prototype evaluation, zones for product pitching, and facilities for creative experimentation. The hub also features a custom-built kitchen for the daily product review, which ensures the products leaving the next-door factory adhere to the rigorous quality standards Mars upholds.
  Elisabetta Pierangelo, VP for global R&D at Mars Pet Nutrition, said: 'Innovation allows us to stay connected to our consumers, solve pet parenting pain points, and design products that improve the experience of pet ownership. By strengthening our innovation capabilities, we can anticipate their evolving needs and deliver category leading products.
  Our investment in the Birstall Innovation Hub reflects a long-term commitment to advancing innovation and technology, and to delivering the highest-quality products for the 455 million pets and pet parents who rely on us every day.'
  The investment forms part of a broader European investment programme at Mars; it reflects the strong focus on R&D.   In 2025, the company also committed €1 billion (£860 million) to strengthen manufacturing, sustainability and innovation across Europe by 2026, building on more than €1.5 billion invested over the past five years. Source: Retail Times