Current role related to the industry: 

• Funder of Pet-Visory, a company dedicated to projects and consultancy aimed to add value in the pet ecosystem (www.pet-visory.com).
   
• Partner and Leader at PetMatch.cl, an adoption platform that brings together foundations/shelters to people, and people with foundations/shelters.
   

Business Executive with 19 years of experience in multinational consumer packaged goods companies (Procter & Gamble, PepsiCo, Henkel y Nestlé). He started his career in marketing and sales, eventually moving up the ranks to general management. 
 

He has worked in different product categories: baby diapers, personal care, consumer adhesives, and constructive solutions, human food, and pet food. 
 

His experience includes everything from managing S&OP processes, strategic planning, and functional Marketing and Sales management to general or business management with complete responsibility for P&L.
 

In 2017, he joined Nestlé Purina Chile as Head of Marketing, and in 2018, he participated in the commissioning of the pet food facility in Teno, Región del Maule, Chile, gaining deep knowledge of the production chain and eventually transforming the business from being an importer to a producer and exporter. From 2020 to 2021, he worked as Head of Sales and Commercial Development at Nestlé Purina Perú. Later, he worked as Head of Sales at Nestlé Purina Chile. His final role was General Manager between 2023 and 2024. 
 

Author of Why (I believe) Petcare is the best CPG category (and other thoughts), the on-boarding and go-to handbook for anyone working in the pet ecosystem. Available in English and Spanish for Kindle in Amazon: https://www.amazon.com/author/fjmartinezr 

Chilean by birth, but raised in Puerto Rico.   
Married, 3 children and pet parent to Mona, a 1 year-old Jack Russell Terrier.