Humanisation underpins the future of pet food

A new generation of pet owners will focus on health and sustainability as humanisation accelerates.

COVID-19 has accelerated the long evolving concept of humanisation, whereby pet food trends mirror human food trends such as sustainability and health. As more pet owners become aware of the carbon footprint of their pets, launch activity in pet food is focusing more overtly on sustainability. Pet food brands are responding accordingly with environmentally friendly packaging, as well as eco-friendly ingredients such as insect protein. In line with monitoring their own health, consumers are also keen to improve pet health, with pet owners turning to supplements for added nutritional benefits.

This article explores how the pet food world will evolve in the near future and beyond by identifying opportunities that matter for the industry.

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About company

About company

Symrise Pet Food, part of the Taste, Nutrition & Health segment of Symrise, is the global leader of sustainable high value solutions improving pets’ well-being and owners’ satisfaction. The division provides multiple products and services improving pet food palatability, pet nutrition and pet food protection. Symrise Pet Food is present on five continents with 1,750 employees, 32 industrial sites, and four expert measurement centers with 1,100 cats and dogs.

Symrise Pet Food aims to bring all pets a better life by being at the heart of every eating experience by 2030.

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