Kormotech Expands to Qatar and Nigeria, Reaching 46 Countries Worldwide

In Qatar, Kormotech supplies Club 4 Paws cat food, while in Nigeria, both cat and dog food from the Club 4 Paws brand will be available in pet stores.

The pet food market in the MEA region is steadily growing: it is projected to reach $6.46 billion by 2028, up from $5.39 billion in 2023. The compound annual growth rate (CAGR) is expected to be 4.32% through 2033. This growth is attributed to an increase in pet ownership, particularly among young people and the middle class, as well as a rising focus on animal health.

"Compared to developed markets, the competition in Qatar and Nigeria is lower, but these markets are growing rapidly," says Mykola Deviatov, Head of Strategic Business Unit 3 – South-Eastern Europe, Central Asia & Middle East.

Before entering the markets of Qatar and Nigeria, Kormotech Group of Companies adapted its products to meet the needs of local consumers and expanded its flavor range by adding more options with chicken, lamb, and fish.

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Pet owners in the MEA region prefer natural ingredients, functional additives, and vitamins in pet food, as evidenced by the growing demand in the premium and super-premium segments. However, consumers still prioritize reaching the optimal balance between price and quality.

"Local consumers tend to trust established manufacturers, but they are also open to new brands that offer a balanced composition at an affordable price," says Mykola Deviatov. "Kormotech's products meet these expectations."

Kormotech has been expanding its presence in the Middle East and Africa since 2019. The company's brands are represented in Turkey, Libya, Egypt, Lebanon, Jordan, Israel, Morocco, Saudi Arabia, and other countries. Over the past five years, sales in this region have grown tenfold.

"We expect not only increased sales volumes but also strengthened brand positioning in the MEA region with our entry into the Qatar and Nigeria markets," says Mykola Deviatov. "We see great potential in building long-term partnerships with local distributors."

To enhance collaboration with partners and explore new opportunities, Kormotech Group of Companies will participate in PetWorld Arabia 2025 – an international B2B exhibition for the pet business in the Middle East and Africa, which will take place on April 19-20 in Dubai (UAE).

About Kormotech

Kormotech is an international family-owned company with Ukrainian roots, producing high-quality pet food for cats and dogs under the brands Optimeal, Delickcious, Club 4 Paws, Hav!, Miau!, and My Love since 2003. The company operates manufacturing facilities in Ukraine and the EU. Its product range includes over 650 items. Kormotech is a market leader in Ukraine, ranks among the top 50 global pet food manufacturers, and is also in the top 21 most dynamic pet food producers. The company's products are available in 46 countries worldwide, both under its own brands and the brands of partner companies.

Source: Kormotech