Research shows that consumers are spending more money on their pets' food than ever before, with the aim to keep them healthy and happy. According to recent data, Americans spent more than $103 billion on their pets in 2020. With each consecutive year, US pet industry expenditures have gone up.

It's safe to say that a well-balanced diet comprised of essential nutrients is key. In the next few years, we will likely see more pet food and supplement brands utilizing functional ingredients that offer proven health benefits. The inclusion of nutraceutical ingredients such as probiotics, omega-3 fatty acids, and vitamins will become the norm. It's very likely that these ingredients will rank at the highest quality, comparable to human-grade level.

Omegas for Pet Health

Every pet food formula contains fats, which should be a balanced combination of the essential omega 6s and omega 3s. Omega-3 fatty acids are among the most important nutrients to support long-term health for humans and pets.

Since pets and people cannot produce omega-3 fatty acids in their bodies, we all need to include them in our diets. There are many omega-3 choices on the market, making it essential to understand the important differences in sources and how they are delivered in the bodies of animals.

Omega-3 fatty acids can be plant-based from sources such as flaxseeds (in the form of ALA) or can come from a marine source like fish or krill (in the form of EPA and DHA).

Krill-Based Omega 3 Supplements

Krill is increasingly popular. The tiny crustaceans called krill make up one of the largest biomasses on our planet. Krill happens to be an increasingly popular option in the pet nutrition space for many health benefits, including skin and coat; liver, joint, brain, and heart health; and immune system function.

In fact, krill may be more efficient than other omega-3 options and can start to show results for pets at an early age. Its high incorporation and uptake of EPA and DHA into your pet's cells makes it a great option for pets of all ages.

In addition to its many health benefits, krill is a sustainable ingredient. People consume omega 3s as part of their healthy lifestyle, but at the same time, it's important to know that these supplements come from sustainable sources. Pets can now benefit from all the same omega-3 benefits from krill as their human companions.

By Andrew Fuente - 

Sales Director QRILL Pet - Americas