Zoomark and Petzoo Eurasia Strengthen Their Alliance and Announce the Launch of a New Pet Show in Turkey from 2028 

Following the success of the strategic partnership signed in 2025, Zoomark BolognaFiere Cosmoprof SpA and Petzoo Eurasia Ulusal Fuarcilik are taking their collaboration to the next level and embarking on a new milestone in their shared international growth journey. 

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This enhanced collaboration represents another important step in BolognaFiere Group's long-term vision, which will see the Group launching a brand-new pet exhibition in Turkey from 2028, thanks to the support and well-renowned reputation of Ulusal Fuarcilik, Turkey's leading exhibition organiser in the pet industry. 

In the meantime, Zoomark will actively support Petzoo Eurasia's international marketing and sales activities during the 2026 and 2027 editions of the exhibition, further strengthening the event's global reach. 

By joining expertise, international networks and market knowledge, Zoomark aims to create, with the strategic support of Petzoo Eurasia, an even stronger platform for exhibitors, buyers and industry professionals, fostering new business opportunities and facilitating access to one of the world's most dynamic and fast-growing pet markets. 

'The development of international exhibition platforms is a key pillar of BolognaFiere Group's growth strategy,' commented Gianpiero Calzolari, President of BolognaFiere. 'The strengthening of our cooperation with Ulusal Fuarcilik and Petzoo Eurasia reflects our commitment to investing in high-potential markets and building bridges between industries and communities. This new project will represent an important step in our internationalisation journey and further reinforce our role as a global connector for the pet industry.' 

'We are proud to deepen our relationship with Zoomark and to embark on this new chapter together,' said Selçuk Çetin, CEO of Ulusal Fuarcilik and General Manager of Petzoo Eurasia. 
 

'The collaboration has already generated significant interest from international stakeholders and has confirmed the strategic importance of Turkey as a meeting point between Europe, Asia and the Middle East.' 

'This new phase of collaboration demonstrates how meaningful partnerships can evolve into ambitious long-term projects,' said Luisa Bersanetti, Exhibition Manager of Zoomark. 'Over the past years we have witnessed strong interest from companies looking to expand their presence in Turkey and the wider MENA region.  
 

By intensifying our support through international marketing and sales activities over the next two editions, we are laying the foundations for an even more international and interconnected platform that will pave the way to further evolutions.' 

The announcement further reinforces Zoomark's mission of connecting minds and shaping the future of the pet industry by creating international platforms that facilitate innovation, knowledge exchange and business development in high-potential markets around the world. 

Source: Zoomark
  

About Zoomark 
Organised biennially in Bologna, Italy, Zoomark is the leading international B2B exhibition for the pet industry. Organised by BolognaFiere Group, it brings together manufacturers, distributors, buyers and professionals from more than 120 countries, providing a global platform for networking, innovation and business development across the pet food, pet care and pet accessories sectors. 

About Petzoo Eurasia 
Petzoo Eurasia is the leading international pet industry exhibition in Turkey and one of the most important business platforms for the sector across the MENA region. Organised annually by Ulusal Fuarcilik at the Istanbul Expo Center, the exhibition serves as a key meeting point for professionals from Europe, Asia and the Middle East, showcasing a comprehensive range of products and services while promoting trade, innovation and international cooperation throughout the pet industry. 

About BolognaFiere Group 
BolognaFiere Group is Italy's leading exhibition organisers and among Europe's most international trade fair operators, managing more than 100 exhibitions and events across strategic sectors including cosmetics, agriculture, construction, children's publishing, pet care and art. Through its international network and global partnerships, the Group develops platforms that connect businesses, foster innovation and create opportunities for growth in high-potential markets worldwide.