7 Trends For Pet Food In 2025

DISCOVER THE MAIN PET MARKET TRENDS FOR 2025!

Attentive to the pet market's needs and pet owners' expectations, we highlight the 7 trends that will shape 2025!

We invited our experts to analyze each one and highlighted our solutions, products, and content that aligned with these demands, adding even more value to our clients' products.

Sources:

• Mintel - Patent insights: revolutionise the future of pet food (Nov/2024)
• Pet Food Industry - Top human food trends for 2025: Insights for pet food

FOCUS ON INGREDIENT QUALITY

• Price, freshness, health benefits, nutritional content, shelf life, and safety.
• The industry is expected to explore technologies that improve nutritional quality and reduce production costs for pet food.
  
  

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With the growing humanization of pets and the strengthening of the bond between animals and their families, who increasingly welcome them into their homes, the quality of the ingredients in pet products becomes essential. This not only ensures the consistency of the items but also prevents recalls and ensures the best nutrition and health for pets.

'Pet owners are increasingly paying attention to the quality of ingredients in animal nutrition. With this in mind, Biorigin goes beyond developing innovative products: it offers high-quality, naturally derived ingredients derived from Saccharomyces cerevisiae yeast. With full control over the production process and complete traceability, we ensure maximum reliability at every stage. Our highly qualified technical team is driven by the mission of promoting animal health and well-being, reflecting this commitment to constant investments in research and innovation to deliver the best solutions to the market.'

EDUARDO YAMASHITA, Global Feed Product Manager at Biorigin.

PERSONALIZED HEALTH AND NUTRITION

• Search for foods tailored to the needs of each pet, with specific diets approved by veterinarians that improve health and well-being.
• Health benefits include increased satiety, better digestion, and weight control.

Pet owners are increasingly seeking a diet for their dogs and cats that is similar to their own, reflecting a more significant concern with the quality of the nutrients consumed. They want products that meet the various needs of their animals, such as fur care, strengthening the immune system, improving metabolism, and using clean labels and sustainable ingredients. In this context, Biorigin products stand out, offering solutions suitable for all stages of the lives of dogs and cats.

Marketplace

Palaup / Yeast-based Products

Macrogard / Purified 1,3/1,6-beta-glucans

Activemos / Mannan-oligosaccharides

Hypergen / 2nd Generation Prebiotic

Hicell / Autolyzed Yeast

Nutricell / Inactive Dry Yeast

'Biotechnology, applied to producing yeast-derived products for pet nutrition, brings countless benefits, combining personalization, high nutritional quality, and sustainability. Biorigin solutions are developed with a focus on the health and well-being of pets, offering complete support to owners who seek the best care for their companions. With benefits such as support for natural defenses, intestinal health, improved palatability, and a rich source of proteins, our products support health through nutrition so that pets live happier and healthier lives.'

ROBSON BARDUCCI, Animal Nutrition and Health Specialist III at Biorigin R&D Center

DOWNLOAD THE E-BOOK! - Discover 5 reasons to choose MacroGard!

SUSTAINABILITY

• Consumers are increasingly aware that climate change can impact the prices of various products

Biorigin ensures full traceability of its ingredients, as the raw material used, sugarcane, is produced by Zilor, our parent company. This guarantees quality at every stage of the production process, from the source to the final product. Furthermore, Zilor has signed the UN Global Compact, an initiative that brings together companies committed to sustainable development and transparency in their actions, and Biorigin has also made this commitment.

"Biorigin's emissions reflect a positive path about climate change. While there is still a long way to go in combating climate change and transitioning to renewable energy, at Biorigin, we are advanced in this area, with over 90% of our energy coming from renewable sources."

WALTER JOSÉ SARNO SANTOS, Environmental Coordinator at Biorigin

WORTH READING! - Check out the article on Biorigin's blog.

RECYCLED INGREDIENTS TO REDUCE WASTE

• Transforming waste from the food industry into sustainable ingredients for pet food reduces the sector's environmental impact and carbon footprint.

Environmental concerns are essential, including those related to pet nutrition. The industry can contribute by upcycling ingredients, reusing food that would otherwise be discarded, and reducing waste and environmental exploitation. The extrusion process efficiently produces dry or semi-moist food, transforming raw ingredients into high-quality products with varied shapes, textures, and nutrients.

"The pet industry can transform waste from the food industry into nutritious and safe ingredients for pets. Biorigin's yeast-derived products are the best example of this, as some come from the food industry and the sugar cane industry, which have several benefits for animal health and are safe and fully traceable."

LETÍCIA PACHECO, Research and Development Specialists at Biorigin

WORTH READING! - Check out the article on Biorigin's blog

PLANT-BASED FOODS

• 37% of pet owners in Thailand want a more sustainable diet, such as plant-based options.

The vegan market is expanding, both for humans and pets. More than a lifestyle choice, this trend is gaining strength in the face of a growing concern: the scarcity of animal protein, driven by the increase in the global population and climate change. This issue also affects the growing pet population, challenging the industry to develop attractive formulations, considering that dogs and cats have a greater acceptance of proteins of animal origin. Between 2021 and 2024, according to Mintel, 216 vegan and vegetarian products were launched in the pet market, highlighting the growth potential of this niche. In this context, Biorigin yeast is an ideal alternative, adding appeal and flavor to pet food and meeting the demands of this growing segment.

"Biorigin's ingredients are of natural origin, vegan, and highly safe, meeting the growing demands of the pet food market. With increasingly discerning consumers, our solutions offer quality and safety aligned with global sustainability trends. Our ingredients, developed to guarantee health, flavor, and functionality, are ideal to meet the expectations of owners who seek the best for their companions."

ANDERSON APARECIDO DIAS SANTOS, Specialist I in Research and Development at Biorigin

ORAL CARE, SKIN AND COAT

• Other concerns for pet owners include oral care for dogs and cat foods that prioritize skin and coat benefits.

Although essential, brushing your pet's teeth can be a challenge for their owners. Therefore, foods that help with oral hygiene represent an excellent opportunity for the market, helping to prevent bad breath and oral diseases. Taking care of the health of the skin and fur is crucial for the well-being of animals and for minimizing allergens, microorganisms, and parasites that can affect both pets and humans. Furthermore, this care is essential to ensure our four-legged companions' quality of life and longevity.

MacroGard, a source of purified beta-glucans from the yeast S. cerevisiae, strengthens natural defenses, maintaining your pet's health and making it stronger, more resistant, and ready to face the challenges of a longer life.

WORTH READING! - Check out the article on Biorigin's blog.

DOWNLOAD THE E-BOOK! - Discover how MacroGard helps you achieve healthier skin and coat.

INTESTINAL HEALTH

• Digestive health is one of dog and cat owners' main concerns and priorities.

The intestine is one of the most critical and extensive organs in the body of dogs and cats and is essential for their overall health. It is responsible for the digestion and absorption of nutrients and houses a significant part of the immune system. In addition, it plays an essential role in regulating pets' moods and improving their quality of life. Another relevant aspect is the coexistence that animals have with their owners, making it necessary to ensure the quality of the feces of pets. This reflects intestinal health and directly impacts the well-being and daily coexistence between animals and their owners.

THE BETTER THE INTESTINE, THE BETTER THE MOOD! - HyperGen, Biorigin's 2nd generation prebiotic, is derived from the primary fermentation of the yeast S. cerevisiae. It contributes to a balanced intestinal environment, optimizing nutrient absorption and strengthening the intestine's natural defenses.

DOWNLOAD THE E-BOOK! -  Discover how HyperGen helps with intestinal health.

PREBIOTICS: IT ALL STARTS IN THE INTESTINE - ActiveMOS is rich in mannan oligosaccharides (MOS) that function as substrates for the microbiota and promote more production of short-chain fatty acids, essential for maintaining intestinal health.

Discover how ActiveMOS helps with intestinal health.

INSIGHTS THAT MATTER

'The pet market is increasingly focused on trends such as sustainability, specific oral and coat health care, personalized nutrition, and high-quality ingredients. At Biorigin, we are proud to have offered solutions that have met these demands for over 20 years, always combining innovation, animal welfare, and environmental respect. With a focus on ingredients of natural origin, our company stands out for its technical quality and strong research performance, ensuring reliable products with full traceability and alignment with the expectations of an increasingly demanding and constantly evolving market.'

THAILA CRISTINA PUTAROV, Global Business Manager of Animal Nutrition and Health at Biorigin

'At Biorigin, the satisfaction of our customers is our highest priority. That is why we develop products and solutions that meet the diverse needs of the pet market. Our commitment goes beyond offering innovation and safety: we deliver results that add value to our partners and delight demanding owners, providing the best for their pets.'

ROBSON BARDUCCI, Animal Nutrition and Health Specialist III at Biorigin R&D

VISIT OUR WEBSITE AND FOLLOW US ON LINKEDIN:

https://www.linkedin.com/showcase/biorigin-animal-health-and-nutrition/

https://www.linkedin.com/company/biorigin-zilor/

Contact our technical-commercial team for more details about the product.

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*Regulations may vary by country. Always consult local laws and requirements for product use and its claims. This product is not intended to diagnose, treat, cure, or prevent any disease.

Source: Biorigin