Brazilian Industry Invests R$ 40 Million in Japanese-Inspired Snacks

The Pian industry, based in Paraí (RS), invested R$ 40 million in entering the pet treat market for dogs and cats. The new operation was inspired by a technology observed in Japan and focuses on the premium pet snack segment.
 

The company developed a product line with a production process based on techniques used in the Asian market , focusing on higher value-added snacks. The investment includes industrial infrastructure, equipment, and product development.
 

According to information published by columnist Giane Guerra of GZH, the company has two production units located on the same site, maintaining one structure dedicated to dry products and another to wet products. The investment will allow for the acquisition of new equipment and the launch of a line of creamy treats for dogs and cats.
 

The company's partner, Pedro Henrique Pian, states that the new product was inspired by an internationally established model. "We bought new and more modern machines. Creamy treats bring dogs and cats closer together and help hydrate them. They are a global trend, and Brazil ends up importing them," he believes.
 

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This initiative follows a trend observed throughout the pet industry. With the humanization of animals and the increased demand for premium items, categories such as functional treats, complementary foods, and highly palatable snacks have been experiencing above-average market growth.
 

The new products, named Mikcat Creme and Mikdog Creme , will be presented during the Pet Business Fair (Feipet) in Novo Hamburgo. The company expects to increase the product line's revenue by 30% within a year, although the figures have not been disclosed.
 

Despite the factory's high level of automation, estimated at 95% of operations, the expansion will also impact job creation. Currently, the company has 72 employees and anticipates opening 30 new positions.
 

In addition to the domestic market, the company is evaluating opportunities for future expansion into other Latin American countries. This move reinforces the growing interest of the Brazilian industry in higher value-added categories, especially in a scenario of strong competition in the traditional pet food segment.
 

The investment also highlights the growth potential of the national market. Brazil remains among the largest pet markets in the world, attracting investments from national and international companies in segments related to animal nutrition, health, and well-being.

Source: Panorama Pet&Vet