Emotional discoveries trend: opportunities to share feel-good experiences with fur babies

Diana Pet Food is a world leader and pioneer in high-value solutions that improve pet welfare and pet owner satisfaction.

Nowadays, more and more owners consider their pets as members of the family. By projecting their own preferences and needs onto animals, they are increasingly engaged in purchasing pet supplies; expect more options, quality and fun for your pets. Present on 5 continents with 1090 employees, 18 industrial sites and 18 sales offices, Diana Pet Food seeks to improve the quality of life for pets, increase the satisfaction of pet owners and support customer brand performance, all at the same time.

Diana Pet Food's expert brands provide multiple solutions to pet food manufacturers: SPF develops palatability enhancers, while Vivae specializes in health solutions and Videka focuses on protecting pet food. Diana Pet Food's expert measurement center, Panelis, validates the performance of expert brand solutions and customer products. All the expert brands are imbued with a strong culture of innovation and have developed a solid know-how in R&D, market knowledge and industrial application. They share their findings with their clients, to help them always stay one step ahead.

Visit Diana Pet Food´s website: http://diana-petfood.com