Diana Pet Food
http://www.diana-petfood.com/
Diana Pet Food
About the company
Diana Pet Food is a world leader and pioneer in high-value solutions that improve pet welfare and pet owner satisfaction.
Nowadays, more and more owners consider their pets as members of the family. By projecting their own preferences and needs onto animals, they are increasingly engaged in purchasing pet supplies; expect more options, quality and fun for your pets. Present on 5 continents with 1090 employees, 18 industrial sites and 18 sales offices, Diana Pet Food seeks to improve the quality of life for pets, increase the satisfaction of pet owners and support customer brand performance, all at the same time.
Diana Pet Food's expert brands provide multiple solutions to pet food manufacturers: SPF develops palatability enhancers, while Vivae specializes in health solutions and Videka focuses on protecting pet food. Diana Pet Food's expert measurement center, Panelis, validates the performance of expert brand solutions and customer products. All the expert brands are imbued with a strong culture of innovation and have developed a solid know-how in R&D, market knowledge and industrial application. They share their findings with their clients, to help them always stay one step ahead.
Visit Diana Pet Food´s website: http://diana-petfood.com
Products
Company News
Market Information
3+ MIN
18/03/2022
Diana Pet Food, ADF, IsoNova and Schaffelaarbos join forces to become Symrise Pet Food
New entity will address the pet food market
Offering pet food palatability and protection solutions
Also providing pet nutrition solutions via new brand Nutrios
The four companies formerly named Diana Pet Food, ADF, IsoNova and Schaffelaarbos are joining forces in a single division. The organizational unit will carry the name of Symrise Pet Food. This division will address the pet food market, providing pet food manufacturers with high-value solutions to support their products.
This new organization within the Taste, Nutrition and Health segment of Symrise forms a major milestone for the Group's development on the pet food market. The solutions of Symrise Pet Food will focus on three essential aspects within pet food:
Pet Food Palatability with the brand SPF
Pet Nutrition with a new brand, Nutrios
Pet Food Protection with the brand Videka, a jointventure between Symrise and Kalsec
The newly created brand Nutrios will deliver natural ingredients and deep expertise to help build animal nutrition that serves evolving consumer demands. It gathers the products of the legacy brands ADF for chicken ingredients, IsoNova and Schaffelaarbos for egg ingredients, and Vivae for health solutions.
'Symrise Pet Food unites the leading players in their markets and fields of expertise. They share a strong sustainability approach as their business models draw on creating value from by-products. The joint Pet Food division of Symrise means we are now fully structured to serve the pet food market's dynamic growth globally. Our strategy will focus on three key axes. First, we want to expand our leadership in pet food palatability with SPF. Second, we want to accelerate globalization in pet nutrition with our Nutrios brand. And third, we want to become a strong player in pet food protection with Videka,' says Bertrand de Launay, President Symrise Pet Food.
Symrise Pet Food aims to bring all pets a better life by being at the heart of every eating experience by 2030.
For more information visit our website.
About Symrise Pet Food
Symrise Pet Food, part of the Taste, Nutrition & Health segment of Symrise, is the global leader of high-value solutions improving pets' well-being and owners' satisfaction. The division provides multiple products and services improving pet food palatability, pet nutrition and pet food protection. Symrise Pet Food is present on five continents with 1,500 employees, 31 industrial sites, and four expert measurement centers with 1,100 cats and dogs. Within the Symrise Group, Symrise Taste, Nutrition & Health leverages Group capabilities to provide advanced natural health & well-being nutrition solutions for the human food, pet food and aquafeed industries.
About Symrise
Symrise is a global supplier of fragrances, flavors, food, nutrition and cosmetic ingredients. Its clients include manufacturers of perfumes, cosmetics, food and beverages, pharmaceuticals and producers of nutritional supplements and pet food.
Its sales of € 3.8 billion in the 2021 fiscal year make Symrise a leading global provider. Headquartered in Holzminden, Germany, the Group is represented by more than 100 locations in Europe, Africa, the Middle East, Asia, the United States and Latin America.
Symrise works with its clients to develop new ideas and market-ready concepts for products that form an integral part of everyday life. Economic success and corporate responsibility are inextricably linked as part of this process.
Symrise – always inspiring more …
Source: Symrise Pet Food
Events
1+ MIN
07/01/2022
Insight & Trends from Zoomark 2021
A biennial show, the last edition was in 2019 and 2021 marked its 19th edition. Zoomark was the only international pet industry tradeshow in Europe that took place in person in 2021. Elodie Rouarch, Diana Pet Food EAME Marketing & Communication Manager, went along. Meat, sustainability, naturality… she sums up the three main trends at the show and shares her observations on one particular trend that continues to amaze her. Find more information about the event HERE
Trends
1+ MIN
03/12/2021
Emotional discoveries trend: opportunities to share feel-good experiences with fur babies
This insatiable search for new culinary experiences has even transferred to pet food, allowing owners to add some fun escapism to their furry companion's meal routine. These products can also be opportunities to celebrate family or holiday traditions with the fur baby. For Millennial pet parents, it is more about identifying themselves with innovations employing their usual digital codes Discover fun pet food experiences that please pet parents and their companions. Enjoy the full article HERE By: Diana Pet Food
Trends
1+ MIN
25/10/2021
Life cycle assessment: How to measure pet food environmental impact
From the identification of the impacts to the calculation of an environmental score, this complete analysis enables manufacturers to develop pet foods that meet pet parents' desire for sustainability. From life cycle assessment to environmental score, discover how to measure the sustainability of your pet food! Enjoy the full article HERE
Market Information
3+ MIN
05/10/2021
Diana Pet Food to expand capacities in Mexico
Diana Pet Food, has purchased the land to host a new production plant. It will replace the site currently operating in the city of Querétaro. The surface of the new land exceeds the previous one by five times. The building will cover 3,400m2 exceeding the previous one as well.
'We inaugurated our plant in Mexico in 2004 investing in a market that was showing signs of becoming one of the most thriving markets in the world. Today 17 years later, Mexico stands among the five largest producers of pet food in the world. With this new project, we reaffirm our commitment to our clients and get prepared for the new challenges that the market holds for us. We also continue working with the city of Queretaro for our activity' states Diego Maurizio, Diana Pet Food LATAM General Manager.
Diana Pet Food offers a portfolio of products that addresses all needs of the Mexican and Central American pet food markets. The new plant, which should be operating in 2024, will follow the company global standards in terms of quality and food safety and operational excellence.
Juan Manuel Becher - General Manager, Gabriela Velazquez - Gerente Financiera
The closer, the better
The location of the new plant will strengthen the service to its customers; accompanying them in their evolution in an agile, directed way and answering their needs. This approach of Diana Pet Food comes from its long tradition of addressing regional markets with local production sites. The unique local technical and commercial network developed by Diana Pet Food guarantees real proximity and outstanding customer service.
'The Mexican market is evolving and growing by leaps and bounds, and we are committed to accompanying our clients closely, providing them with a better service every day. Our local and regional teams know the Mexican pet food market in depth. We have designed solutions perfectly adapted to local needs' says Juan Manuel Becher, General Manager of Diana Pet Food Mexico.
An Eco-Friendly factory
The design follows the company's latest plants in Colombia and China. From the beginning, they incorporated an eco-friendly design and operation features.The design of this new factory will also follow the company's CSR (Corporate Social Responsibility) strategy to minimize the social and environmental footprint and prioritize sustainability. The building will exert minimal impact on the environment and will also follow LEED (Leadership in Energy and Environmental Design) certification standards.
About Diana Pet Food
Diana Pet Food is the global leader and pioneer of high value solutions improving pets' well-being and owners' satisfaction. The entity provides multiple products and services improving pet food palatability, pet health, and pet food protection. Diana Pet Food is present on five continents with 1090 employees, 18 industrial sites, 18 sales offices and 4 expert measurement centers with 980 cats and dogs.
Diana Pet Food is part of the Symrise's Flavor & Nutrition segment.
Symrise is a global supplier of fragrances, flavors, food, nutrition and cosmetic ingredients.
Further information is available at
Contact: Anderson Conejo
Diana Pet Food LATAM Marketing Manager
Palatants
1+ MIN
01/10/2021
Cat and dog behaviors around the bowl: how pet owners decode the signs of food enjoyment
Beyond that food consumption measurement, surveys conducted in-home with pets and their people identify pertinent behaviors that reflect a pet's level of enjoyment. 'She meows after the meal…' 'I was just opening the bag and he was already running to his bowl!' 'Look at them, they finished their bowl and now they are sleeping!' In your opinion, are these behaviors positive or negative? If you don't know, ask the owners! Enjoy the full article HERE
Formulation
1+ MIN
20/08/2021
Dog vs Cat: from senses to feeding behavior, anatomy of a meal
With different sensory equipment and anatomy, cats and dogs don't behave the same when facing food. Like humans, cats and dogs have their own feeding behaviors. On close observation, it's easy to see that their way of eating is not the same. And this difference starts right from the food selection step. Find out in this infographic why cats and dogs don't eat the same way Read more about this article HERE
Market Information
2+ MIN
29/07/2021
Diana Pet Food extends its palatability measurements capabilities in North America
Symrise's business unit Diana Pet Food is expanding its palatability measurement services for cat food in North America within their expert measurement center, Panelis. Panelis currently offers Versus and Kinetics testing methodologies for dry cat food, as well as monadic tests for cat treats. Following market trends and customer expectations, the company decided to build two additional cat panels of 40 cats each. One of the panels, dedicated to dry food and treats, will qualify for Liking tests on top of Versus tests for kibbles, allowing to focus on the animals' preference and also on enjoyment during mealtime. The other panel will dedicate itself to wet food palatability testing. The design of the additional building, completed in early June 2021, provides an optimal environment to ensure best-in-class cat's well-being while using innovative techniques for pet food performance measurement. The new panel members, a mix of kittens adopted from the local humane society and pure breed cats, are now discovering their new home. The pets are currently going through their qualification phase which forms the last step before these kittens become official Panelis tasters. About Diana Pet Food and Panelis Diana Pet Food is the global leader and pioneer of high value solutions improving pets' well-being and owners' satisfaction. The entity provides multiple products and services improving pet food palatability, pet health, and pet food protection. Diana Pet Food is present on five continents with 1090 employees, 18 industrial sites, 18 sales offices and 4 expert measurement centers with over 1000 cats and dogs. With Panelis, the company provides its clients with studies on cats and dogs' feeding behaviors and preferences. Panelis also delivers insights about owners' perception of their pets' feeding experience. Scientific excellence and a strong sense of ethics are two of Panelis's undisputable assets. The center's teams ensure that all studies are reliable and objective, being based on repeatable and controlled testing methodologies. Pet-friendly and quality driven, Panelis has conceived protocols that respect product characteristics and the natural and specific feeding rhythms of cats and dogs. Pets are carefully chosen and gently trained to become tasting experts. Since accurate answers can only be obtained from healthy, happy, and stress-free pets, Panelis has created the most pet-friendly environment for all its little furry gourmets! Diana Pet Food is part of the Symrise's Flavor & Nutrition segment. Symrise is a global supplier of fragrances, flavors, food, nutrition and cosmetic ingredients. For more information visit Panelis webpage Source: Diana Pet Food
Trends
1+ MIN
23/07/2021
The consumer and product trends which will impact the pet food market in 2021 and in the years to come
Pet owners are also looking for functional benefits to help reduce the risk of their pets developing lifestyle diseases. Pet food safety remains a concern for owners, and brands are responding by highlighting ingredient quality, and reducing unwanted additives. This article explores how the pet food world will evolve in the near future and beyond by identifying major themes that will unlock opportunities that matter for the industry. Read more about this article here. Fuente: Diana Pet Food
Market Information
4+ MIN
08/07/2021
Diana Pet Food opens factory in China
Diana Pet Food has opened its modern pet food facilities in a ceremony on 6 July 2021 in Chuzhou. The forward-looking Chinese entrepreneurial spirit belongs to the reasons that have made the pet food segment grow so dynamically and fast. Diana Pet Food leads the market in this segment and intends to grow further with its state-of-the-art facilities that will advance the pet food capabilities with additional capacities and knowhow. 'This site marks a turning point for Diana Pet Food in APAC: Our investment in China indicates the beginning in our journey to structure and strengthen our presence in the area to meet the growing demand of this highly dynamic market' adds Bertrand de Launay, Diana Pet Food President. The factory in Chuzhou will host a spray dryer on its site as the first Diana Pet Food factory in APAC (Asia Pacific). Diana Pet Food will therefore be able to offer an enlarged portfolio of powder products and address the growing needs of the pet food market in APAC. It will also allow the company to act more independent in the production of those products by managing the supply locally, and to exert optimal control of products' quality and food safety. The site will produce its palatability enhancers sold under the brand SPF and health and nutrition solutions sold under the brand Vivae. The land surface of the new facility exceeds the old facility twelve times, which was also located in Chuzhou. The surface of the new building itself covers an area 20 times bigger than the previous site. The closer, the better The fortified local set-up will enable the company to serve its customers in the region agile, targeted and according to their needs. This approach comes with a long tradition as addressing regional markets with local production sites forms a long-standing strategy at Diana Pet Food. The unique local technical and sales network developed by Diana Pet Food ensures real proximity and customer service for manufacturers. Diana Pet Food regional teams understand the local pet food market needs and challenges in-depth. They are designing solutions perfectly adapted to meet the local expectations. Close to raw materials, Diana Pet Food also guarantees an efficient supply chain and back-up solutions for manufacturers around the world. Alain Symoens, General Manager of Diana Pet Food in APAC says: 'We detach the design of our industrial footprint from random events (such as Covid-19, or any other supply chain events). As they would happen anyway during our customer relationship journey, our new plant shows and confirms the efficiency of Diana Pet Food model and our motto 'the closer, the better'. The first expert measurement center in Asia Pacific Another feature to strengthen the local presence on the market includes an expert measurement center called Panelis. It leads as worldwide expert in pet food palatability measurement providing its clients with studies on cats and dogs' feeding behaviors and preferences. Panelis also delivers insights about owners' perception of their pets' feeding experience. This leading expertise builds on scientific excellence and a strong sense of ethics – two of Panelis' integral assets. The center's teams ensure that all studies contain reliable and objective information, based on repeatable and controlled testing methodologies. Pet-friendly and quality driven, Panelis has conceived protocols that respect product characteristics and the natural and specific feeding rhythms of cats and dogs. The pet specialists are carefully choosing and gently training the pets to become tasting experts. Since they can obtain accurate answers only from healthy, happy, and stress-free pets, Panelis has created the most pet-friendly environment for all its little furry gourmets! Panelis provides this expertise to help market players better serve consumers. Therefore, it relies on both its expert centers in France, Brazil, USA, and now China, housing in total 980 cats and dogs including 60 different breeds worldwide, and an in-home community of more than 2000 families in France, excited to take part in the development of tomorrow's pet food. An eco-friendly factory The facilities bring one more benefit. They entail high standards of environmental friendly design and processes. This goes in line with the Chinese tradition of environmentally friendly construction and the sustainability approach of Diana Pet Food. The company is embedding sustainable measures along its entire value chain. As first, the pet food factory in Colombia has embedded eco-friendly design and operation features right from the start. The design of this new factory in Chuzhou also follows the company's CSR (Corporate Social Responsibility) strategy to minimize the social and environmental footprint and to prioritize sustainability. The building will exert a minimum impact on the environment, and follows the LEED (Leadership in Energy and Environmental Design) certification standards. Examples of initiatives that meet the criteria include: the collection and use of rainwater, the optimization of site energy consumption, the optimization of monitoring and the improvement of health and comfort for our employees with better indoor air quality and noise control. Source: Diana Pet Food
Palatants
1+ MIN
27/05/2021
Cat food: How to make the most palatable kibbles
Palatable, attractive, tasty, appetizing, pleasant, delightful… No matter the word you pick to describe the perfect cat food, what really counts is this: will Kitty eat it?! So if you want to make sure cats will feast on your kibbles, you need to consider some key factors such as type of palatants, kibble protein content, and moisture level.. Discover the golden rules to formulate a dry food that cats will love. Continue reading on appetizerblog.com
Market Information
2+ MIN
14/04/2021
The Appet!zer Blog arrives in Latin America!
Diana Pet Food launches its Blog in Spanish and Portuguese to feed the curiosity of professionals in the regional Pet Food Industry. In April, Diana Pet Food, a pioneer and world leader in high-value solutions for the pet food industry, launches its Appet!zer Blog throughout Latin America. This blog gathers Diana Pet Food's expertise on palatability, health and nutrition, pet food protection, measurement and sustainability to help pet food professionals develop their business. Readers will find a range of articles including: back to basics; top tips; trend analysis; best practice; interviews with our experts and videos. Anderson Conejo, Diana Pet Food Regional Marketing Manager tells us about it: 'The articles are written by our internal experts; we are also proud to be associated with industry specialists such as Mintel who enrich our content with the latest market intelligence'. In a rapidly growing and constantly changing pet food industry, shaped by evolving technologies and new lifestyles for pets and their owners, Appet!zer helps our customers better understand this fascinating market and also provides the keys to meeting the changing expectations of owners for their pets. About Diana Pet Food: Diana Pet Food is the global leader and pioneer of high value solutions improving pets' well-being and owners' satisfaction. The entity provides multiple products and services improving pet food palatability, pet health, and pet food protection. Diana Pet Food is present on five continents with 1090 employees, 18 industrial sites, 18 sales offices and 3 expert measurement centers with 860 cats and dogs. Diana Pet Food is part of Symrise Nutrition, which encompasses Diana Food, ADF/IDF and Diana Aqua as well as Probi. Within the Symrise Group - a global supplier of fragrances, flavors, food, nutrition and cosmetic ingredients - Symrise Nutrition leverages the Group capabilities to provide advanced natural health & well-being nutrition solutions for the human food, pet food and aquafeed industries. Visit the Blog and Subscribe By: Diana Pet Food
Market Information
2+ MIN
18/02/2021
Araucaria: the new Diana Pet Food plant is underway
The multinational Diana Pet Food, leader and pioneer in high-value solutions for the pet market, chose the city of Chapecó in Santa Catarina, for the implementation of its new industrial unit. Currently with 18 plants around the world, the new plant in Chapecó will be the second Brazilian unit and the fifth in Latin America, strengthening Diana Pet Food's presence throughout the region. Diego Maurizio, General Director of the company in Latin America, commented in this regard: 'We chose Brazil and especially Chapecó to carry out one of the most strategic projects of our group, not only at a Latin American level, but also at a global level. From our new industrial unit, we will respond to the needs of our customers around the world '. The election of Chapecó (SC) was made after detailed studies, where the municipality had an important highlight; According to the General Manager of Diana Pet Food Brasil, Fernando Putrino, 'the choice of Chapecó was made judiciously among more than 400 municipalities studied. From the first analyzes, the city presented a differentiated structural capacity, of people and work, points that caught the attention of the evaluators. You can see how the city advances, standing out in the economic and social sphere '. The project The new Chapecó plant will be the largest palatant plant in Latin America. It will produce liquid and powder products for domestic sales and exports. The structure will have an area of more than 10,000 m² and will have modern equipment and high production capacity, as well as laboratories and a structure to optimize logistics and storage. Designed under the 4.0 model of the industry, with full automation and high operational efficiency, its construction began at the end of last year and to this day it continues to advance as planned. Araucaria is part of a global investment plan to continue the local development of Diana Pet Food and is fully in line with the company's motto "The closer the better", which aims to produce closer of customers and ensure a consistent offer. The same plan includes the plant in Colombia, which is also the first 'green' plant for Diana Pet Food and China. At the end of January, Jean Colomb, Global Director of Operations, Walter Rivarola, Regional Manager of Operations and Fernando Putrino, General Manager of Diana Pet Food Brazil were in Chapecó visiting the beginning of the works and the movement of soils. From left to right: Gustavo Gumiero, Cristine Carraro, Walter Rivarola, Fernando Putrino, Armando Graças, Jean Colomb e Silvio Delgado. Source: Diana Pet Food
Palatants
1+ MIN
20/03/2020
Diana Pet Food appoints North America Segment Leader
Diana Pet Food, a Symrise subsidiary, appointed Tim Lonc as general manager of the company's North American region. Lonc held various roles at Cargill for 18 years before joining Diana Pet Food, most recently serving as vice president of research and development. He also served as the commercial and research and development director for Cargill in Thailand, a manager for its business in Brazil, and as the director of technical affairs and business development for Cargill's protein business in Canada. Tim Lonc, general manager of North American for Diana Pet Food. Lonc joined Diana Pet Food on Jan. 21 in his new role. He will be based in Hodges, where Diana Pet Food is headquartered by All Extruded
Palatants
1+ MIN
11/11/2019
Symrise Successfully Closes Acquisition of ADF/IDF
Symrise AG today announced that it has successfully completed the acquisition of ADF/IDF, a leading U.S. meat and egg-based protein specialist and pioneer in all-natural nutrition ingredients.
The acquisition has been cleared by the Antitrust Division of the U.S. Department of Justice (DOJ). Symrise will now begin the process of integrating ADF/IDF. With its comprehensive portfolio of solutions for the food and pet food industries, ADF/IDF will complement the Nutrition portfolio with a highly diversified range of natural based solutions.
"We very much look forward to teaming up with ADF/IDF given our shared focus on innovation and meeting customer needs. Together, we will work to continue expanding our diverse solutions portfolio using the highest quality natural ingredients. Our combined reach will allow us to expand our footprint in the marketplace, particularly in the U.S., and to widen our range of meat and egg-based protein products to our growing customer base' said Dr. Heinz-Jürgen Bertram, CEO of Symrise AG.
The integration process will begin immediately and will follow a defined roadmap overseen by cross-divisional teams. Symrise expects the transaction to be fully earnings accretive in the first year after closing.
Symrise announced the acquisition of ADF/IDF which was valued at USD 900 million, on January 31, 2019. The transaction has been financed through a combination of debt and equity.
by Symrise
Preservatives
2+ MIN
05/09/2019
Videka joint venture between Diana Pet Food and Kalsec
LVEN, France and KALAMAZOO, Mich. —Diana Pet Food and Kalsec, Inc, two global pet food and treat industry companies, have established Videka, a joint venture for the production of antioxidant solutions specifically for pet food applications.
Videka leverages the palatability and pet food ingredient knowledge of Diana Pet Food with the oxidation management experience of Kalsec to deliver natural protection solutions for the pet food and rendering industries, according to the companies.
'Through this joint venture Diana Pet Food continues to answer the growing demand for safe and natural pet food. Both companies share a strong commitment to customer services with responsiveness and transparency as core values. The future of Videka will be driven by a shared culture of innovation and creativity,' said Bertrand de Launay, president of Diana Pet Food.
Oxidation solutions developed through this joint venture are applicable to rendered proteins, including poultry, fish and lamb, rendered fats and oils, as well as extruded, baked, freeze-dried and semi-moist pet foods and treats. Videka currently offers four product lines — Duralox, Herbalox, Essentia and Greenway — each catering to specific product formats and processing methods.
'Together we see companion pets and the positive role that pets play in people's lives. We believe we can provide a better outcome for a pet's wellbeing. Together we see an economical, clean-label, plant-based antioxidant that is based on strong science and sustainability,' said Dr. Scott Nykaza, CEO of Kalsec.
Kalsec is a family-owned company that specializes in naturally sourced antioxidants and rosemary extracts for pet food applications. The company operates facilities in North America, Europe and Asia and has been serving the food, beverage and pet food industries since it was founded in 1958.
Diana is a subsidiary of Symrise, Inc. Diana Pet Food offers solutions for palatability, health and nutrition, pet food protection and cat litter, and offers a pet and consumer preference and behavior database for processors to optimize their products and product analysis methods.
by Diana Pet Food
Trends
5+ MIN
08/04/2019
Pet Food Trends, Chinese Style
Among the mega pet food trends observed in the world, 'Healthy Lifestyle' and 'Premium Indulgence' are particularly strong in China. To fit the lifestyle and expectations of Chinese pet owners, these concepts are locally turned into convenient and tasty products featuring healthy traditional ingredients. Dynamic, agile, inspiring… melting global trends with local specificities…juggling with tradition and innovation… the Chinese pet food market is unique. With 323,000 tons of pet food sold in 2017 and 35% value growth between 2013 and 2018* it is not surprising to see everyone wanting to get a piece of the pie. But to enter this special market, pet food players need to become familiar with its cultural peculiarities. Young Chinese pet owners set the rules Everywhere in the world, pet owners drive pet food trends. In China, the pet food market is largely shaped by the young generation of pet owners. Indeed, according to a 2018 survey from Goumin, the number 1 pet platform in China, more than 75% of pet owners are from the generations born after the 1980s. These high-income people, very optimistic about consumption, have become the main drivers of the economy. Moreover, 54% of young Chinese with a career are single and have high buying power. They are more than happy to adopt a pet and to spend a substantial part of their salary for him. In China, where pet parenting is often pushed to the extreme, owners increasingly seek pet products and services that mirror their own lifestyle. Chinese pet food manufacturers are thus developing an offer directly inspired from the Chinese food market and tailored to match the expectations of this young generation of pet owners. Healthy lifestyle… the Chinese way The development of premium pet food products with health functionalities is a strong and long-lasting trend of the global pet food market. This is particularly true in China where food has been considered as medicine for ages. Chinese pet food manufacturers are surfing this trend to entice young Chinese pet owners for whom Chinese-style health care is more and more popular. Local brands endeavor to differentiate their products from international brands by developing health-oriented pet foods with ingredients derived from traditional Chinese medicine or local functional superfoods. Medicinal pet food with traditional Chinese herbs An increasing number of local brands enrich their formula with traditional Chinese herbs known to be good for human health. The images and functions of these herbs have prominent placement on packaging, accompanied by claims used in human food. Wolfberry goji is the most commonly used Chinese-style ingredient in new health-oriented pet food products. This traditional herb, widely consumed by China's 'young health addicts,' is claimed to be good for a pet's liver and eyesight. Numerous other Chinese herbs such as ginseng, lily root or honeysuckle are beginning to appear on packaging as well. Local Superfoods The use of superfoods to improve pet health is another popular trend making its way through the global pet food market. Several trendy ingredients used in pet food worldwide for their health functionalities are also found in Chinese products. Blueberry and cranberry for instance are widely used for their antioxidant properties. But in addition to these 'international' ingredients, Chinese-style superfoods such as goat milk, Chinese yam, sweet potato, yacón or black lycium (black Goji), with various associated health support claims, are beginning to appear in Chinese pet food. Even avocado, widely used in human health and skin care, is starting to be used in pet food to support beauty claims for skin and fur. Balanced nutrition through fruits and veggies 'Degrease your lifestyle' is another health concept recently adopted by young Chinese that resonates in China's pet food market. Indeed, a blog post titled 'How to avoid becoming a greasy mid-age,' written in late 2017 by Feng Tang, a well-known medical blogger, has provoked a huge buzz on the internet. Promoting the importance for health of a balanced diet rich in fruits and veggies, the article raised a true 'anti-greasiness' wave among the younger generation, who decided to become more active and eat salads. Surfing this 'green' wave, pet food manufacturers are adding more veggies to their formulas to mirror the healthy meals of young Chinese pet owners. In European or American markets, fruits and vegetables are generally used either as raw material in veggie diets, or to bring variety to pet food. But in China, they are used to promote the concepts of nutritional balance and weight control. Most local brands clearly highlight the combo 'meat + cereals + fruit & veggie' on packaging to support their balanced nutrition model. This phenomenon is not limited to pet food. Following the trend are fruity pet treats that also claim to provide balanced nutrition. Chinese snack offerings now go beyond meat-based products and include freeze-dried fruits and vegetables such as banana, apple and pumpkin. Premium Indulgence: Convenience & Taste According to CBNData's 2018 Living consumption trend report, the new Chinese generation is moving toward a lazy lifestyle. Young Chinese people have less and less time to cook due to busy work hours followed by fatigue once they are back home. However, they still want to enjoy their food. They are thus looking for convenient, high-quality products for themselves and their pets. From instant food to freeze-dried pet food Foods such as instant noodles are emblematic of China. Now, these types of convenience items are coming to pet food. In European and American markets, freeze-dried pieces of meat or vegetables are included in formulas to meet owners' desire to see 'real' pieces of ingredients and avoid 'aggressive' manufacturing and preservation methods. Positioning is different in China. Here, instant pet food, claimed to be fresh and delicious, fits the Chinese owner's attachment to tradition while addressing the need for convenience and taste. Encountered first in the treats segment, freeze-dried is expanding to complete food. Several local as well as trusted foreign brands recently launched, diets mixing dry kibble with freeze-dried elements and even 100% freeze-dried diets. Pet owners can choose to give the freeze-dried pet food directly to their pets, to mix it with kibbles, or to soak it in warm water prior to the meal. Homemade pet food on the go Industrial kibbles bought in traditional distribution channels are no longer the only option. Inspired by the eating habits of Chinese people and echoing new consumption models appearing throughout the world, homemade fresh pet food is another solution for 'lazy' young pet owners. Sold in dedicated take-away pet shops or delivered at home, it offers a handy way to provide their pet with delicious meals anytime and anywhere. From starter to dessert, gourmet homemade delicacy foods are a new alternative for parents to indulge their pets with ease. by Diana Pet Food All Extruded
Palatants
5+ MIN
04/02/2019
Symrise Strengthens Pet Food activities and Expands US footprint with Acquisition of ADF/IDF
Symrise has signed a purchase agreement with the owners of ADF/IDF, a leading natural nutrition ingredient provider for pet food, regarding the acquisition of their business. ADF/IDF a pioneer in clean label meat and egg-based taste and nutrition ingredients. With the acquisition, Symrise aims to broaden its activities in the fast growing pet food business and to expand its position in the attractive food nutrition market. The purchase price amounting to $ 900 million will be financed by debt and equity. The acquisition is expected to be fully EPS accretive from the first year after closing. With its approximately 470 employees, ADF/IDF generated sales of $ 220 million and an EBITDA margin of 23 %. The transaction is subject to satisfaction of customary closing conditions. "The strategic acquisition of ADF/IDF perfectly delivers on our strategy to expand in fast growing, high margin business areas. The complementary offering will further diversify our Diana portfolio in pet food and nutrition. The acquisition of the leading provider of natural pet food nutrition ingredients is a further breakthrough for Symrise into the pet food nutrition market. With our expertise in pet food palatability and competence in nutrition solutions, we will create an integrated partner for our pet food clients," said Dr. Heinz-Jürgen Bertram, CEO of Symrise AG. "Through this acquisition, we will also broaden our global presence especially in the USA – a strategically important growth market for us – and strength our customer base." ADF/IDF (American Dehydrated Foods/International Dehydrated Foods) was founded in 1978 and is specialized producer of sustainable meat and egg-based nutrition ingredients. Headquartered in Springfield, MO, the Company is a partner of choice for clients in the pet food, food and nutrition industries, offering a wide range of natural and clean label product solutions. In pet food applications, the Company has become a leading natural ingredient provider, offering taste and nutrition solutions as well as functional ingredients. With its highly recognized customer orientation, ADF/IDF has established a diverse client base consisting of many long-term, close relationships with global and regional pet food and food companies. The combination of ADF/IDF and the Symrise Nutrition division Diana will create a leading global player in meat and egg-based protein specialties with focus on all natural and sustainable solutions. Highly complementary acquisition offers cross-selling potential With the acquisition, Symrise leverages its leadership position in pet food, extending its palatability know-how towards the Premium Nutrition segment. The ADF/IDF"s brand IsoNova offers pet food solutions using egg protein specialties. It develops animal health, functional, and nutritional products. Thereby, Symrise becomes a unique player for pet food and nutrition. With ADF/IDF`s expertise in clean label chicken and egg-based nutrition ingredients Symrise will form a fully integrated supplier of protein specialty ingredients. Customers will benefit from a highly efficient supply chain and natural quality products. The combination of ADF/IDF and Symrise will furthermore result in an enhanced customer platform and strengthened international footprint. Symrise will reinforce partnerships with key multinational players as well as fast-growing regional brands in the United States, one of its key growth markets. In return, ADF/IDF will benefit from Symrise"s resources and expertise outside the American market. The acquisition offers also cross-selling potential to accelerate long-term profitable growth, especially in the attractive application area of pet food. Symrise and ADF/IDF will benefit from joint R&D capabilities and competences. Both companies share a strong reputation for investing in process and product innovation and the dedication to provide exceptional customer value. William Darr, founder of ADF/IDF, added: "We are delighted to have found in Symrise a new strong owner for our Company, they share the same values and the same mindset on the further development of the business. In the starting phase of our company, we already worked very closely with Diana, which is today leading Symrise"s nutrition activities. ADF/IDF and Symrise have many things in common. We are both committed to high-quality natural products derived from sustainable resources. And we both drive innovation to develop solutions that best serve our customers" needs. Our company will benefit from Symrise"s scientific know-how to further improve our products. Also, Symrise"s wide global presence and broad customer base will allow ADF/IDF to expand its business faster." BNP Paribas is acting as sole financial advisor to Symrise. Clifford Chance is acting as legal advisor to Symrise. BNP Paribas and UniCredit will provide a bridge financing, which will be refinanced by a combination of equity and debt. Houlihan Lokey is acting as sole financial advisor to ADF/IDF. The transaction is subject to satisfaction of customary closing conditions. ADF/IDF is a leading meat and egg-based protein specialist and pioneer in all natural nutrition ingredients generating annual sales of $ 220 million The nutrition and taste solutions to the pet food and food segments are highly complementary to Symrise offerings A perfect fit in terms of culture and philosophy The investment amounts to $ 900 million Fully EPS accretive from first year after closing About Symrise: Symrise is a global supplier of fragrances, flavors, food and cosmetic ingredients. Its clients include manufacturers of perfumes, cosmetics, food and beverages, pharmaceuticals and producers of nutritional supplements and pet food. Its sales of € 3 billion in the 2017 fiscal year make Symrise a leading global provider in the flavor, nutrition and fragrance markets. Headquartered in Holzminden, Germany, the Group is represented by around 100 sites in Europe, Africa, the Middle East, Asia, the United States and Latin America. Symrise works with its clients to develop new ideas and market-ready concepts for products that form an indispensable part of everyday life. Economic success and corporate responsibility are inextricably linked as part of this process. Symrise – always inspiring more … www.symrise.com About ADF/IDF: ADF/IDF are industry leading suppliers of real, natural poultry ingredients for pet food and food applications. The companies produce a wide range of ingredients across three core pillars: flavor, nutrition and function. Customers of ADF/IDF include pet food, food and beverage, supplement and nutritional manufacturers. Headquartered in Springfield, Missouri USA, ADF/IDF operates 11 manufacturing sites and 2 technical centers throughout North America. In 2018, the companies had sales of $220m. By: Symrise Contact: Bernhard Kott - Contacto de prensa de Symrise Email: [email protected] Source: All Extruded
Micro Ingredients
3+ MIN
19/12/2018
Antioxidants: Turning to Natural Solutions
Synthetic antioxidants are widely used to protect pet food ingredients. However, the demand for natural antioxidants has increased tremendously over the past decade.
The quest for clean labels: Today, pet owners are becoming more and more engaged when shopping for pet products. Increasingly concerned by the quality of the food they buy for their four-legged family members, they are now taking a closer look at the labels of pet food products. They expect pet food brands to use "clean" ingredients that will preserve the food and health of their beloved animal.
Pet food manufacturers thus try to eliminate all additives and ingredients that have a chemical sounding name, and will be seen as being artificial to the consumer. Antioxidants are no exception.
What is oxidation?
Fats and oils are essential constituents of dry pet foods. They contribute to the flavour, nutritional value, texture and palatability of the pet food product. However, fats and oils are highly sensitive to oxidation processes. Lipid oxidation is a complex process that cannot be stopped or reversed. It can only be slowed down with the help of antioxidants.
When oxidation occurs, fatty acids react with free radicals, and "off" flavours and odours are created. Oxidation also alters the structure of essential fatty acids and vitamins in a way that makes them less nutritional to the pet.
Moreover, the source of unpleasant odours caused by rancidity will be perceived by pet owners as a sign of poor quality, or harmful for their animals" health. Therefore, controlling oxidation from raw materials to the final pet food is crucial to ensure the quality of pet food.
Why use antioxidants?
Oxidation can be caused by many external and internal factors. Heat, light, oxygen, humidity or pro-oxidants can cause oxidation. Oxidation happens at almost every step of the pet food production. Once this oxidation mechanism has started, there is no way to stop it. It can only be slowed down.
To delay oxidative reactions, antioxidants should be added as early as possible to raw materials, and then regularly all along the kibble manufacturing process. Antioxidants are vital to ensure the preservation of the organoleptic and nutritional properties of the product during its shelf life.
Freshness, naturally
Today, the most common antioxidants used in pet food are BHA, BHT and propylgallate, all of them being synthetic. Yet natural solutions are available in the market. Indeed, various molecules from plants are currently under investigation for their potential antioxidant properties.
Researchers at Videka have confirmed the efficacy of several natural extracts in various pet food applications. Moreover, they have found that their ability to delay oxidation is even higher when they are combined.
Besides their efficiency to protect pet food from oxidation, new natural solutions must combine all the properties of the synthetic solutions to successfully replace them. Pets do not compromise when it comes to the taste and smell of their food. It is thus legitimate to wonder if going from synthetic antioxidants, which are generally odourless, to natural antioxidants, which may have more marked smells, affects pet food palatability.
Here too, Videka has demonstrated with cats and dogs that the palatability of diets containing its natural solutions is equal to that of diets containing classical synthetic antioxidants. Plant based antioxidants are an excellent solution to naturally preserve both a pet food"s quality and the pet"s tasting experience. Using the synergy of natural extracts to improve oxidative stability of pet food is the future of shelf life solutions.
Author: Sandra Grossmann - Director Business Development, Videka
Source: Diana Pet Food
