PetFair SE ASIA 2024 Show Report: The international pet industry hub in South East Asia

In joint collaboration, VNU Exhibitions Asia Pacific Co. Ltd., based in Bangkok, Thailand, and Globus Events (Pet Fair Asia), based in Shanghai, China, organized the third edition of Pet Fair South East Asia from October 30 to November 1 at the Bangkok International Trade & Exhibition Centre (BITEC).
Pet Fair South East Asia 2024 once again served as an international partnership hub for distribution, retail, sourcing, and learning across the ASEAN region and beyond, bringing together more than 400 exhibitors from 32 countries and more than 10,000 trade visitors and delegations from 81 countries.

More than 10,000 trade visitors & delegations from 81 Countries

The third edition of Pet Fair South East Asia welcomed a total of 10,128 trade visitors over three days from 81 countries. The largest visitor group by country came from the domestic market of Thailand, accounting for 67% of all visitors. The largest international visitor groups were from China (5.16%), the Philippines (4.1%), Malaysia (3.38%), Japan (2.43%), Singapore (2.27%), India (2.01%), South Korea (1.81%), Indonesia (1.46%), and Vietnam (1.21%). The top three visitor groups by business type were importers (51.29%), distributors (30.08%), and brand owners (26.58%). Other visitor categories included retailers, wholesalers, animal hospitals/veterinarians, breeders, and investors.

'Pet Fair South East Asia is already established as the most important business meeting point for the world pet industry in the thriving Southeast Asian region, offering many new business opportunities to all attendees.'

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— David Zhong - Founder and President of Limited VNU Exhibitions Asia / Pet Fair Asia

'We once again had a very international and high-quality show in Bangkok and are pleased with the results and positive feedback from exhibitors, which is reflected in a strong rebooking rate. The 2024 edition of the show provides us with a solid foundation to further grow and develop the event both local and international levels in the future.'

— Johannes C. Kraus - Senior Project Manager at VNU Exhibitions Asia Pacific

More than 400 exhibitors from 32 countries

The 2024 show floor featured 402 exhibitors from 32 countries, with an international to local ratio of 76% international exhibitors and 24% Thai exhibitors. The largest international exhibitor groups by country were China (19.12%), Korea (14.87%), Japan (5.58%), Singapore (4.54%), the USA (4.21%), Italy (3.46%), and the UK (3.12%). Pet Fair South East Asia 2024 also featured 10 different country and regional pavilions from Canada, China, Hong Kong, Italy, Japan, Korea, Taiwan, the United Kingdom, and the United States of America. Additionally, the organizers supported local and regional businesses which provided special zones for Thai and ASEAN exhibitors which included start-ups from Singapore, Malaysia, the Philippines, and Indonesia.

Networking events

Pet Fair South East Asia 2024 hosted two standout networking events that brought key stakeholders in the pet industry together in a relaxed and engaging atmosphere. On October 30, the Day 1 Social Unwind at the Pet Square stage offered attendees a chance to connect in a casual setting, while the exclusive One Night in Bangkok on October 31 featured stunning rooftop views, a vibrant cabaret show, and Halloween-themed festivities. These events provided valuable opportunities for industry professionals to network, build lasting partnerships, and enjoy memorable experiences in the heart of Bangkok.

Conference program

In addition to an energetic and colorful show floor for business deals, Pet Fair South East Asia 2024 featured the most extensive conference experience to date in the event's still young history. Spread across two modern stages within the exhibition halls, 40 different speakers presented 31 conference sessions on a wide range of key topics relevant to pet industry stakeholders. The sessions covered current global and regional trends, including insights from Asia, Europe, and the US, as well as updates on new technologies and innovations in pet products and businesses. Topics also included in-depth discussions on veterinary care, spanning from common pets to exotic species such as reptiles and beta fish. These sessions were attended by a total of 1,114 visitors. The organizers would like to thank all the speakers who contributed to such a diverse, vibrant, and educational conference program over the three days.

Pet Fair South East Asia 2025

Pet Fair South East Asia 2025 is scheduled to take place from October 29-31, 2025, at the Bangkok International Trade & Exhibition Centre (BITEC). 2024 exhibitors can secure a booth presence for Pet Fair South East Asia 2025 at a discounted rebooking rate throughout the month of November. New companies can secure booth presences at an early-bird rate until February 2024, starting from November 15. VNU Exhibitions Asia Pacific and Globus Events look forward to welcoming back the international pet industry to Bangkok in October 2025, as well as to Shanghai in August 2025 for Pet Fair Asia.