PremierPet invests R$ 1.1 billion in animal nutrition factory

According to information, the plant received investments of R$ 1.1 billion and allows the industry to double the dry pet food production capacity. The unit counts with 92 thousand m² of built area and 1 million m² of total area in the municipality of Porto Amazonas, about 80 km from Curitiba (PR).

The factory has the capacity to produce 660 thousand tons of dry pet food. In the comming years  the company plans to install production lines for snacks and wet pet food

Animal nutrition guarantees a double-digit advance

Premierpet has been operating for 25 years and belongs to the Grandfood group, controlled by Flávio Maluf, president of Eucatex and son of former mayor and governor Paulo Maluf. It is the market leader thanks to the Golden brand, which represents 15.7% of animal nutrition sales in Brazil, according to Euromonitor.

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With a higher average ticket, Premier ranks in the top 5 for sales, behind Mars' Pedigree and Wkiskas brands; and Purina's Dog Chow. 'We grew double-digit annual revenues and achieved leadership in the premium and super-premium segment in pet stores,' said Madalena Spinazzola, director of strategic planning and corporate marketing.

Despite the demand, the manufacturer coexist with the increase in costs, derived from inflation and global situations that have been compromising access to supplies. However, while spending has increased by 50%, Premierpet has readjusted its average prices by just 15%.

Some Categories drives pet food business

Responsible for 80% of pet market revenues, the animal nutrition category had a 24% increase in sales in 2021, which represented R$ 30.5 billion. Euromonitor projects a 19% advance this year. One of the main bets of the sector is the increase in the demand for natural foods and higher added value.

Large corporations have been joining this trend. A year ago, Nestlé opened a factory in Santa Catarina with an investment of R$ 1 billion. More recently, BRF bought Hercosul, maker of the BioFresh brand.

by: Premierpet