The 27th Edition of Pet Fair Asia Will Take Place From 20 to 24 August 2025 in Shanghai, Marking The Largest Event in its History

Pet Fair Asia, the largest pet industry event in Asia, will open its doors from 20 to 24 August 2025 at the Shanghai New International Expo Centre (SNIEC), covering a record 310,000 sqm and hosting over 2,600 exhibitors from China and abroad.

This edition comes amid global economic uncertainty and challenging trade relations. Despite these headwinds, Pet Fair Asia has maintained a double-digit growth for several years, underscoring its vital role in the industry and confirming China's position as a key global manufacturing and outsourcing hub for the global pet sector.

Pet Fair Asia 2025 will also be the heart of a series of activities taking place across Shanghai in August, designated by the Shanghai Municipal Commission of Commerce as the 'Pet-Friendly Month'. This governmental initiative aims to promote a healthy pet economy, improve the business environment, foster a pet-friendly city, and stimulate growth in the sector. In this context, Pet Fair Asia has been a driving force, committed to the sustainable development of China's pet industry, supporting domestic enterprises in scaling up, enhancing competitiveness, and encouraging harmonious coexistence between pets and people in the city.

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Impulse Purchases Still Strong

GLOBAL REACH ON THE RISE

Pet Fair Asia is attracting more international attention than ever. The number of international companies and brands exhibiting at the show continues to rise and this year they will occupy two full dedicated halls. In addition, the show will also host pavilions from Japan, New Zealand, Poland, South Korea, Taiwan, and the United States.

Overseas visitor numbers have also surged in recent years. In 2024, the show welcomed 124,000 professionals from 91 countries, with international attendees making up 10% and registering an impressive 41.8% increase over 2023. The 2025 edition is expected to continue this upward trend.

Mr. Sherman Yeong, Secretary of the Malaysia Pet Association (MPA) and organizer of the Malaysia Delegation at Pet Fair Asia, stated: 'We have cooperated for two consecutive years with Pet Fair Asia to bring Malaysian buyers to the show. This year, we will lead a group of seven members from Malaysia's pet industry. The delegates are eager to explore the latest innovations, discover cutting-edge products, and connect with potential suppliers through a series of business matching activities and site visits arranged by the organizer.'

A HUB FOR INNOVATIONS AND FUTURE TRENDS

Given its growing scale and international profile, the show aims to become Asian hub for unveiling the latest trends and revealing where the pet industry is headed. Pet Fair Asia 2025 will go beyond traditional booths and conventional pet products, offering insights and firsthand experiences into life with pets at 360 degrees. 

A key highlight, the DISCOVERY zone, will feature the latest products launched globally within the past three months, catering to both science-savvy pet owners and lifestyle-focused trendsetters. More than 300 exhibitors, including international and domestic leading brands as well as emerging new companies, will showcase here over 500 cutting-edge new products and the year's best-sellers. Part of this area will also be the GENIUS HUB, which will offer a glimpse into the high-tech innovations, such as the world's first pet smartphone enabling video chats, smart driving companions for dogs, gourmet pet food processors and AI-powered robot dogs - showcasing China's innovative approach to living with pets. 

Pet Fashion Week will also take center stage inside Pet Fair Asia, blending human - pet lifestyle trends and setting new style benchmarks for our furry companions. This area will feature the debut of pet-friendly products from home appliance brands such as Blueair, Haier and consumer insights from leading platforms including Duoyin (China's version of Tik-Tok) and Taobao (one of China's largest e-commerce platform). Across 12 themed runway shows, ranging from haute couture and accessible luxury to chic athleisure, audiences will enjoy new collections from brands including Hugo Boss, Ralph Lauren and Tommy Hilfiger among others. 

Furthermore, Start-Up Independent Designers & Brands Zone will highlight creative and stylish products from more than 50 emerging Chinese brands, discovered through the influential social media platform Little Red Book. 

UNMATCHED SCALE AND DIVERSITY

Pet Fair Asia 2025 will showcase across 25 halls the full spectrum of the pet industry, from all types of finished products to the complete supply chain. 
 

Pet food and pet products & accessories remain the largest categories, each filling six halls. For the first time, a full 15,000 sqm hall will be dedicated to small animals, one of show's fastest-growing segments, featuring products for birds, rabbits, hamsters, fish, and reptiles, with a strong focus on nutrition, health, and wellbeing. One hall will be devoted exclusively to cats, celebrating the feline world with specialized products and experiences.
 

In co-location, Pet Fair Supply will showcase the entire supply chain, spanning eight outdoor halls with over 700 exhibitors across 55,000 sqm, marking a 30% increase from 2024. At the same time, Pet Fair Veterinary will occupy two halls (30,000 sqm), bringing together 700+ brands specialized in pet healthcare, veterinary equipment, and medical solutions, offering a comprehensive look at the latest advances in pet medicine.
 

The full list of exhibitors is available online at https://online.dacf.cn/en/showroom-2025
For more information about the show visit: www.petfairasia.com 
 

Media Contact
Ms. Cathy Li 
Tel: +86 21 6195 6042 
Email: [email protected] 

Ms. Manda Huang
Tel: +86 21 6195 3571
Email: [email protected] 
     

About Pet Fair Network

Community
apa (Asia Pet Alliance): Founded in 2019, apa (Asia Pet Alliance) is a platform powered by regional associations, societies, companies and influential individuals in the pet industry in China. It aims to establish common norms, advocate and promote the growth of the pet industry in China and the Asian region. It also facilitates the development of the pet retail industry, fosters communication and global connections, conducts researches and provides various educational and social services.
 

Events
Pet Fair South East Asia 2025 (4th edition, 29 – 31 October) - Bangkok International Trade & Exhibitions Center (BITEC), Bangkok, Thailand. The International Pet Industry Trade Hub in Southeast Asia. The show is co-organized in partnership with VNU Exhibitions Asia Pacific Co., Ltd.
Pet Fair Asia South China 2025 (9th edition, 5 - 7 December) – Shenzhen World Exhibition & Convention Center, Shenzhen, China. The event supports the development of pet industry manufacturers, brands and distributors in Southern China provinces. 
Pet Fair Asia Beijing 2026 (13th edition, 19 – 22 March) – China International Exhibition Center (Shunyi Hall), Beijing, China. The event supports the development of pet industry manufacturers, brands and distributors in Northern China.

Publication
 Blue Book of the Pet Industry: Annually published by apa, "Blue Book of the Pet Industry" has gained extensive industry recognition and dissemination and has become a must-read report for pet industry professionals in China. It is a comprehensive research and analysis of the evolving pet market in China, which provides important statistics and serves as a valuable resource for understanding and forecasting the future trends within the industry.  


Source: Pet Fair Asia