The consumer and product trends which will impact the pet food market in 2021 and in the years to come

In 2021 more than ever, consumers are expecting more transparency around pet food ingredients, as natural and clean label trends echo those seen in human food innovation.

Pet owners are also looking for functional benefits to help reduce the risk of their pets developing lifestyle diseases. Pet food safety remains a concern for owners, and brands are responding by highlighting ingredient quality, and reducing unwanted additives.

This article explores how the pet food world will evolve in the near future and beyond by identifying major themes that will unlock opportunities that matter for the industry.

About company

About company

Diana Pet Food is a world leader and pioneer in high-value solutions that improve pet welfare and pet owner satisfaction.

Nowadays, more and more owners consider their pets as members of the family. By projecting their own preferences and needs onto animals, they are increasingly engaged in purchasing pet supplies; expect more options, quality and fun for your pets. Present on 5 continents with 1090 employees, 18 industrial sites and 18 sales offices, Diana Pet Food seeks to improve the quality of life for pets, increase the satisfaction of pet owners and support customer brand performance, all at the same time.

Diana Pet Food's expert brands provide multiple solutions to pet food manufacturers: SPF develops palatability enhancers, while Vivae specializes in health solutions and Videka focuses on protecting pet food. Diana Pet Food's expert measurement center, Panelis, validates the performance of expert brand solutions and customer products. All the expert brands are imbued with a strong culture of innovation and have developed a solid know-how in R&D, market knowledge and industrial application. They share their findings with their clients, to help them always stay one step ahead.

Visit Diana Pet Food´s website: http://diana-petfood.com

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