Qrill Pet
www.qrillpet.com
Qrill Pet
About the company
We are part of Aker BioMarine
QRILL Pet is a brand of the biotech innovator and Antarctic krill-harvesting company, Aker BioMarine. Our core business consists of harvesting, production, sales, and marketing of krill products to other businesses worldwide. We have a fully transparent value chain that stretches from sustainable krill harvesting in pristine Antarctic waters through our Montevideo logistics hub, and all the way to customers around the world.
Our brand QRILL Pet focuses on pets' health and well-being, aiming at keeping them healthy. It also carries the highest-ranking sustainability certificate (MSC) for marine ingredients.
Keeping pets healthy, QRILL Pet delivers long-chain omega-3 fatty acids, marine proteins, choline, and the antioxidant astaxanthin. Being made entirely of Antarctic krill, QRILL Pet is a functional marine ingredient that focuses on the need of pets.
Company News
Trends
4+ MIN
15/11/2023
Plant-Based Omega-3 Vs. Marine Omega-3 - The Nutritional Differences
However, it is equally important to understand that not all omega-3s are the same. To determine the most beneficial omega-3 source for pets, it's first important to know the differences between plant-based and marine omega-3s. So, let's explore these differences and discover which source is best for our furry friends. The two most important omega-3 sources To begin with, it is important to understand the fact that omega-3 fatty acids predominantly come from two sources - marine organisms like krill, which are rich in EPA and DHA, and plant sources such as flaxseed, which are rich in ALA. Plant-based omega-3: A closer look Plant-based sources like flaxseed, walnuts, rapeseed, and chia seeds, contain omega-3 fatty acids in the form of alpha-linolenic acid (ALA). For ALA to benefit a pet's health, it must go through a series of complex metabolic reactions to convert into EPA and DHA which are anti-inflammatory. Unfortunately, this conversion process is naturally inefficient in dogs and cats. Marine omega-3: The superior choice? Marine omega-3s, such as those derived from fish, whales, seals, and algae are usually in the form of triglyceride-based EPA and DHA. Krill, however, is a remarkable marine ingredient that is rich in phospholipid-based EPA and DHA. Known as the "molecules of life", phospholipids play a crucial role as natural, integral parts of all human and animal cells. These phospholipids make it easy for pets to absorb and integrate the omega-3s from krill into their vital organs, where they maintain the strength, flexibility, and integrity of the body cells. The seven vital organs that marine omega-3s can have a positive effect on The health advantages of marine omega-3s Marine omega-3s offer many health benefits, including: Skin and coat health: Omega-3s can enhance skin hydration and reduce inflammatory reactions, and alter lipid composition in skin and fur cells. Cardiovascular health: EPA/DHA modifies blood TG, HDL cholesterol, plaque development, heart rate, and heart muscle functions to reduce cardiovascular risks. Cognitive and visual development: DHA is vital for brain and eye development by being an important building block for the eye, cognitive and behavioral function. EPA and DHA are vital for reducing inflammation in brain tissue and diminishing the amount of neuronal loss in aging. Liver functionality: Omega-3s aid in lipid breakdown to prevent fatty liver, enhance insulin sensitivity, and have anti-inflammatory effects in the liver. Kidney support: EPA and DHA promote healthy kidney function by inhibiting inflammation and reducing blood pressure. EPA reduces the production of omega-6-derived pro-inflammatory signaling molecules. Joint health: Omega-3s reduce mobility issues and joint pain by inhibiting inflammation. EPA and DHA also reduce pro-inflammatory signaling molecules and occupy the same enzymes that painkillers (NSAIDs) block to give pain relief. Recent research insights Recent research, including a study by Aker BioMarine on Alaskan Huskies, has shown the superior efficacy of marine-based omega-3s over plant-based sources in raising the omega-3 index, a measure of EPA and DHA levels in red blood cell membranes. More than this, a new study conducted by the Swedish University of Agricultural Sciences and Aker BioMarine wanted to determine what is the most effective source of omega-3 for pets. The research involved 45 Alaskan Husky sled dogs over four weeks and tested three different omega-3 sources: krill meal, fish meal, and flaxseed, each at similar inclusion levels in the Huskies' diet. The findings were clear: krill meal significantly outperformed the other sources, even at a lower inclusion level of 3%, raising the omega-3 levels in the dogs from 1.3% to an average of 2.4%. Fish meal followed, increasing the levels from 1.3% to 1.9%, while flaxseed showed no significant impact. Scientist Hanna Lindqvist concluded that the type of omega-3 added to pet diets does matter, and krill meal proved to be a more powerful ingredient, even in smaller quantities, demonstrating its potential to enhance the health benefits of omega-3 in pets. "The type of omega-3 added to pet diets does matter, and the phospholipid omega-3 in krill appears to be more effective than triglyceride omega-3 from fish or alpha-linolenic acid from flaxseed." Krill: A source for many other nutrients Not only is krill a great source of marine omega-3s, but it's also a great source of other essential nutrients, including marine proteins, choline, and astaxanthin. Moreover, Antarctic krill stands out as one of the most sustainable sources of marine omega-3s globally. Its sustainability factor adds to its appeal, making it an excellent choice for pet owners who prioritize both the health of their furry friends and the well-being of our planet. By: Qrill PET
Ingredients
4+ MIN
25/09/2023
Creating a trusted and reputable brand in the pet food industry
Establishing your pet business and standing out in the market comes down to trust and loyalty, especially as the trend of pet humanization continues to take center stage. Pet owners are seeking out brands that will ensure their pets long, healthy, and happy lives. Engaging with your customers in a meaningful and sincere way helps build trust, and it's essential to lead with science and education as a first step in creating long-term value. How do you address the growing concern among pet owners regarding the quality and safety of pet food products? The pet food industry has faced increased scrutiny over the years. It's important for ingredient companies like QRILL Pet to share their approach to transparency, quality control, and safety in their pet food range. This will gain the trust of brands, manufacturers, and pet owners alike. Now, this isn't just a 'nice to have' business strategy, it's a must. You can't only talk about what you are doing, you also need to follow up your brand story with tangible actions. What key elements are essential in building a trusted and reputable brand? Always lead with science, and remember to communicate the documented health benefits and science of your product in a comprehensive way. Pet parents are more educated these days and want to know what is on the inside of their pet food and treats. Work to continuously improve the quality of your product. Remember that sustainability for all reputable brands is business critical. Be genuine in your marketing and show that the health benefits your product brings differentiate it from the rest. Can you describe a successful branding campaign or initiative that significantly enhanced a brand's reputation? In 2016, we tested our first Omega-3 Index tool on pets. The Omega-3 Index is considered a 'gold standard' for measuring omega-3 status in the human body by showing how much EPA and DHA are found in the blood cells. The Omega-3 Index method shows not only acute omega-3 intake (like plasma measurement does, for example) but also long-term omega-3 intake, which is related to real omega-3 health benefits. As a comprehensive and valuable tool for humans, we decided to use the same testing method on pets, therefore in 2016, we did our very first Omega-3 Index study on dogs. "The Omega-3 Index method helped us set the standard for the pet food industry." The results were astonishing, and we realized how krill can work in a dog's body. With this tool, we were able to help set the standard for the pet food industry by using an innovative method to demonstrate the importance of backing up a product's quality with measurable factors. In today's digital world, how do you handle online reputation management and respond to potential brand reputation threats? We pay attention to what is around us and also to what's trending, making it a point to be ahead of the curve. We know that it is crucial to always be up-front, honest, and transparent. There is no extra room for speculation, especially in our business. All the information a customer or consumer wants to know is easy to find, therefore transparency is vital. It is essential to have people with special knowledge (such as our communications department) to help navigate and lead the narrative. It's important to have honest and meaningful discussions in order to be taken seriously. What role does customer experience play in shaping a brand's reputation, and how do you prioritize it in your branding efforts? We learn a lot from our customers and their real-world experiences as it relates to our products. And we take those learnings seriously. As a leading ingredient for pet health, we are continually looking for ways to use krill in different applications and to innovate in a way like no other company is. It's all about adapting to our customers to give them what they want. How do you measure the success of branding initiatives in terms of building trust and reputation? It's all about lifetime value. We know that we are successful with our initiatives when we have created long-term relationships with our customers. We value their recommendations and insights, and together we are leading a category with huge potential and possibilities. How do you leverage customer feedback and testimonials to strengthen your brand's reputation in today's market? It's essential that we listen to our customers and that we offer products and services that fit into their portfolios. One example is finding solutions for our customer's needs. We have customers who are interested in oils as supplements for their portfolios, so we did our best to connect them with factories that could facilitate this service for them. Another example is creating content marketing strategies. We have taken the lead in helping some of our customers develop content and visuals that will help take their businesses to the next level. Source: Qrill Pet
Formulation
3+ MIN
15/08/2023
Tapping Into China's Pet Food Market: Opportunities For Success
As she has so much experience in the pet food industry, we asked her to share some valuable insights into the current state and future prospects of the Chinese pet food market. China's pet food market has seen significant growth over the past few years, driven by the rising number of pet owners who prioritize the health and well-being of their furry companions. The market continues to evolve, which means there are ample opportunities for pet food companies to tap into this growing demand and establish a strong presence. A psychological portrait of a Chinese pet owner The majority of pet owners in China are young, with limited experience in pet care. That's why they rely heavily on online platforms for pet-related information and advice from veterinarians. Pet health is a top priority for these owners, as they know that a well-balanced and nutritious diet is vital for their pet's overall well-being. Pet food manufacturers that supply high-quality raw materials, accompanied by clear functional claims and authoritative verification reports, are most likely to stand out in this growing market. One crucial factor to consider is the growing population of senior pets in China. In most cases, this is a new and unfamiliar situation for many pet owners, as this is the first time they are going through such moments. Therefore, brands entering the market should focus on addressing crucial factors like pet emotional health, cognition, and specific issues related to aging. By addressing these needs, brands can establish a strong position and build trust among pet owners. Advice for Western brands entering the Chinese market For Western brands looking to work with Chinese pet food manufacturers, understanding the cultural nuances, the needs of pets, and the preferences of Chinese consumers is essential. A Chinese end-user, especially one who prefers to buy premium food and treats, wants to see a European touch on the product. It's important to mention this on the package, point of sales, and in their marketing campaign. This will undoubtedly build trust, help increase product recognition, and will make the product more liked among buyers. The future of the Chinese pet food market As said, the Chinese pet food market is experiencing rapid growth, along with various complexities and opportunities. The pet food industry in China offers an abundance of products with diverse claims and formulations, addressing the needs of pet owners of different ages, from various cities. Online transactions play a significant role in this market too, opening up new avenues for exploration and expansion. Cats are expected to dominate the pet population growth in China, particularly among young women who are conscious of their pets' health and nutrition. Streamlining product claims and using professional design elements will help pet owners save time in choosing pet food. At the same time, this will also allow them to spend more quality time with their pets and enrich their overall pet-owning experience. Aker BioMarine's collaboration with Chinese pet food brands Aker BioMarine, the biotechnology company behind the QRILL Pet products, has been committed to having a local presence in China since 2011, recognizing it as the world's largest market for marine ingredients. In recent years, Aker BioMarine has been collaborating with leading pet food producers in China, establishing krill as a premium pet food ingredient in the country. These partnerships focus on customizing raw materials, sharing best practices, and promoting the development of pet health food through scientific research, technology, and consumer insights. In conclusion Understanding the preferences and expectations of Chinese consumers, as well as the evolving pet ownership trends will be critical for success in these coming years. By collaborating with local partners and offering high-quality, innovative pet food products, brands can tap into the growing love and concern for pets in China.Focusing on health, nutrition, and sustainability, the future of the Chinese pet food market is bright for both manufacturers and pet owners. by Suha Zhou - Sales Director QRILL Pet China
Vitamins
3+ MIN
09/06/2023
How important is choline for cats
Choline is a vitamin-like component that plays an important role in liver health and nerve transmission, and thereby also cognitive function and muscle function in cats. As said above, cats produce some choline naturally, but due to its importance, pet food brands are advised to add this nutrient into the food. Krill – a natural source of phosphatidylcholine Choline is available in various forms, choline chloride, lecithin, or choline bitartrate. The commonly used one is choline chloride which is 12 times less bioavailable than the choline found in krill (phosphatidylcholine) Krill meal is made from Antarctic krill (Euphausia Superba), which is a crustacean related to shrimp. The choline found in krill is all-natural and in form of phosphatidylcholine. Krill is also rich in phospholipid omega-3s, marine proteins, and astaxanthin. herefore, one of the ways to increase choline intake in cats is to include in their diet a pet food with krill meal, which provides choline. Choline - an essential nutrient for cats In 2018, a survey of the Association for Pet Obesity Prevention estimated that 60% of cats and 56% of dogs in the United States were overweight or obese. This has serious health consequences for pets, including fat accumulation in the liver. A balanced, healthy diet for cats accompanied by regular physical activity is essential for overall health. In addition, nutritional supplements may help to reduce the risk of weight-related issues or optimize nutrition for cats. One way to do that is to provide cats with pet food with krill meal containing choline in the form of phosphatidylcholine. Phosphatidylcholine is one of the most fundamental molecules that make up the living cell. Being an essential component of the cell membrane, it is also the most abundant in a class of phospholipids known as 'essential phospholipids', as it forms the structural barrier that surrounds the cell. Choline and its metabolites have multiple physiological roles in the body which are important for the building of cell membranes, liver fat transport to prevent fatty liver, nerve impulse transmission in brain and muscles, and provision of methyl groups that maintain liver, heart, and kidney health. What is choline essential for? 1. Building of cell membranes Phosphatidylcholine is an integral part of almost every cell in the animal body, being a major constituent of cell membranes. It's also important for normal cellular membrane composition and repair. Its role in cell membrane integrity is vital to all basic biological processes such as the information flow within cells from DNA to RNA to proteins. 2. Liver fat transport to prevent fatty liver Choline improves and maintains a healthy liver function and can aid in the proper metabolism of fat. In other words, choline is very important for the proper functioning and regulation of the liver and gallbladder. This vitamin-like substance aids in hormone production and minimizes fat accumulation in the liver by regulating fat and cholesterol metabolism. 3. Nerve impulse transmission in the brain and muscles Choline is needed for the proper transmission of nerve impulses and is a constituent of acetylcholine, the major neurotransmitter. This is essential in supporting brain development, the learning process, the nerve transmitters and affects the overall mental well-being of pets. 4. Providing methyl groups that maintain liver, heart, and kidney health Being a structural element of cell membranes (as phosphatidylcholine), choline supports lipid transport and acts as a source of methyl groups (after it is transformed into betaine) for various chemical reactions in the body. By controlling protein function and gene expression, choline is important for the proper function of the heart and blood vessels, nerve system, liver and reproduction. Therefore, we can say that choline in the form of phosphatidylcholine is an essential nutrient that cats require for a healthy and happy life. It supports muscle function, cognitive function and memory, it helps maintain normal cholesterol values, and protecting the liver from toxicity (without phosphatidylcholine, fat and cholesterol accumulate in the liver due to reduced low-density lipoprotein levels). Moreover, choline can prevent the appearance of the fatty liver syndrome and also support normal liver function. It can reduce insulin requirements in cats with diabetes, and diminishes seizure frequency, being important in the treatment of epilepsy. By Qrill Pet
Animal Origin
3+ MIN
24/04/2023
New study: Krill effectively increases Omega-3 Index in pets
In a new study conducted by the Swedish University of Agricultural Sciences and Aker BioMarine, scientists evaluated the performance of three different omega-3 sources in canine feeds. Of the three ingredients tested, the krill-based ingredient, QRILL™ Pet PL Nutri Plus (QRILL Pet's flagship krill meal product), was most effective in raising the dogs' Omega-3 Index.
This study builds on a previous feeding trial conducted in 2020 by Aker BioMarine, which showed that of the dogs fed either QRILL Pet PL Nutri Plus (8%) or fish oil, the QRILL Pet group exhibited the greatest improvements to their Omega-3 Index after six weeks. In this new trial, the researchers aimed to build a greater understanding of how krill meal, at a lower inclusion level, would perform in comparison to two other omega-3 sources, namely fish and flaxseed. All three providing similar amounts of omega-3 to the study diets.
'The hypothesis we tested was whether krill, at a lower inclusion level of just 3% on a dry matter (DM) basis, would be as or more effective in raising the dogs' omega-3 levels than other ingredients when omega-3 content was similar. We believe that both the delivery molecule of omega-3 as well as the type of omega-3 in a diet matters. To understand this, we did a side-by-side comparison of EPA/DHA from krill with two other omega-3 sources (EPA/DHA from fish and alpha-linolenic acid from flaxseed) which both are commonly found in pet food today,' says scientist Hanna Lindqvist from Swedish University of Agricultural Sciences.
4-week 3 -arm trial tests 3 different omega-3 ingredients in the dog feed
Before launching the experiment, the omega-3 levels of the 45 participating Alaskan Huskies sled dogs were measured to establish a baseline. Researchers found that the Omega-3 Index for the dogs was at a low starting point (at 1.3% on average), a state that is not uncommon in pets, they report.
Over the next four weeks, the dogs received one of the three test feeds. The omega-3 ingredients were included in the raw food provided to the dogs twice daily. The trial was run during a low-training period for the dogs, meaning their dietary needs at the time were on par with the average active dog.
Key findings: Which omega-3 ingredient was most effective?
Krill meal, in the form of QRILL Pet PL Nutri Plus, was most effective in raising the Omega-3 Index in the dogs – bringing it to an average of 2.4%.
Fish meal was the second most effective source of omega-3, raising the Omega-3 Index to an average of 1.9%.
Flaxseed (alpha-linolenic acid) had no significant effect on the dogs' Omega-3 Index.
'What we learned from this trial was that not every omega-3 source performs equally, and that both the delivery molecule of the omega-3`s as well as type of omega-3 makes a difference. The phospholipid omega-3 in krill appears to be more effective than triglyceride omega-3 from fish or alpha-linolenic acid from flaxseed. There is an opportunity for commercial feeds to benefit from a more effective ingredient, and we found that even in lower doses, krill meal is still the most effective in terms of raising the Omega-3 Index in pets,' says Hanna Lindqvist.
About QRILL Pet
QRILL Pet is a product of Aker BioMarine, a leading biotech innovator and Antarctic krill-harvesting company for consumer health and animal nutrition. The QRILL Pet product line consists of 3 products: PL NUTRI Plus (our flagship krill meal product) PL OMEGA Plus oil, and ASTA OMEGA Plus oil. When developing our functional marine ingredients for pets, we kept our focus on the needs of pets and pet food formulators. Aimed at keeping pets healthy, QRILL™ Pet is not only a superior omega-3 source but also contains a powerful antioxidant called astaxanthin, natural choline, and palatable marine proteins. The unique distinction of krill omega-3s is that they are mainly bound to phospholipids. This superior marine ingredient is beneficial for cats, dogs, and even horses at every life stage.
By Qrill Pet
Source: All pet Food
Market Information
2+ MIN
05/01/2023
QRILL Pet partners with Chinese pet food brand Fullpet
QRILL Pet has entered into global strategic cooperation with Fullpet Co. and continues its growth efforts in the Chinese pet market. Being one of the largest pet food manufacturers in China, Fullpet is poised for market success and together with QRILL Pet, will continue to explore areas of scientific research, technology, and consumer insight. The partnership will focus on the customization of raw materials, sharing best-in-class practices from both parties to jointly promote the development of pet health food. QRILL PET CONTINUES ITS STRATEGIC GROWTH IN CHINA The agreement was signed during the 5th annual China International Import Expo (CIIE) in Shanghai earlier December 2022. This is the second time QRILL Pet and Fullpet Co. signed an agreement, the first time the brands entered into a partnership was during the 4th CIIE event in 2021. At the moment, Fullpet utilizes QRILL in its tailor-made pet staple foods, which not only effectively improved the nutritional value and functional performance of pet food but also won the recognition and support of consumers in China. China is the world's largest market for marine ingredients and it is an important strategic growth area for QRILL Pet (and Aker BioMarine). One of the key factors for the brand's development in the Chinese market is having a local team that consists of well-experienced professionals within the pet food industry in the region. 'China is an extremely fast developing pet food market and we are already making strides with Fullpet Co.,' said Matts Johansen, CEO, Aker BioMarine. 'We are much more than an ingredient supplier. We are a collaborative partner who brings valuable insights, introduces new market opportunities, and guides our customers for growth and product expansion across all aspects of the supply chain, even down to marketing.' Johansen added: 'By strengthening this strategic partnership and heavily focusing on research, sustainability, technology and consumer insights, we can ensure success in the Chinese market and together we will continue to upgrade pet health food in China' 'In the past year, we formed an incredible partnership with Aker BioMarine, recognizing not only the quality of their ingredients but the quality attitude of their team members,' said Zheng Zhen, the deputy general manager of Fullpet Co. 'This level of excellence coincides with the outlook and expectations of Fullpet. Aker BioMarine has complete control of its supply chain and full competency when it comes to product development and promotion. We look forward to continuing our work with Aker BioMarine to improve the health of pets in the field of exploration.' by Qrill Pet
Animal Origin
3+ MIN
16/12/2022
Aker BioMarine enters into partnership with leading Chinese pet food brand
As one of the largest pet food manufacturers in China, Fullpet is poised for market success and together with QRILL Pet, will continue to explore areas of science research, technology and consumer insight. The partnership will heavily focus on the customization of raw materials, sharing best in class practices from both parties to jointly promote the development of pet health food.
The agreement signing took place during the 5th annual China International Import Expo (CIIE) in Shanghai earlier this month. This is the second signing since the 4th CIIE event in which Aker BioMarine and Fullpet Co. first entered into a partnership. Currently, Fullpet utilizes QRILL Pet to produce tailor made pet staple foods, which not only effectively improves the nutritional value and functional performance of pet food, but also wins the recognition and support of consumers in China.
QRILL Pet, Positioned for Growth in China
China is the world's largest market for marine ingredients and it is an important strategic growth area for Aker BioMarine. One of the key factors for Aker BioMarine's development of the Chinese market is having a local team that consists of well-experienced professionals within the pet food industry present in the region.
'China is an extremely fast developing pet food market and we are already making strides with Fullpet Co.,' says Matts Johansen, CEO, Aker BioMarine. 'At Aker BioMarine, we are much more than an ingredient supplier. We are a collaborative partner who brings valuable insights, introduces new market opportunities, and guides our customers for growth and product expansion across all aspects of the supply chain, even down to marketing. By strengthening this strategic partnership and heavily focusing on research, sustainability, technology and consumer insights, we can ensure success in the Chinese market and together we will continue to upgrade pet health food in China.'
"In the past year, we formed an incredible partnership with Aker BioMarine, recognizing not only the quality of their ingredients, but the quality attitude of their team members,' says Ms. Zheng Zhen, the deputy general manager of Fullpet Co. 'This level of excellence coincides with the outlook and expectations of Fullpet. Aker BioMarine has complete control of their supply chain and full competency when it comes to product development and promotion. We look forward to continuing our work with Aker BioMarine to improve the health of pets in the field of exploration.'
About Fullpet Co.
Fullpet Co. was founded in 2005, the main business is the research and development, production and sales of pet food. Known as "Foxconn of pet food industry", Fullpet Co. is one of the largest pet food manufacturers in China. Fullpet Co. is a national high-tech enterprise in Shanghai. At the same time, Fullpet Co. was recognized as the Enterprise Technology Center of Songjiang District in Shanghai and the pilot enterprise of patent work in Songjiang District, and was approved by the Shanghai Academician Expert Workstation Guidance Office to establish the first expert workstation in the field of pet food research in Shanghai.
By Aker Biomarine
Source: All Pet Food
Animal Origin
5+ MIN
02/12/2022
The Power of Krill for Dogs & Cats
Though they are teensy ocean creatures, krill are packed with vital nutrition that can help our land-dwelling cats and dogs live a long, vibrant life. No matter the age, size, or breed of your pet, krill can provide them with crucial nutrients that nourish and fuel the entire body. And that means more time and energy for all their favorite things — from curtain-climbing to frisbee fetch.
There's a reason krill should be on your radar — and in your pet's bowl. Actually, a LOT of reasons. So let's dive in…
The Power of A Single Ingredient
Krill is packed to the brim with nutrition — and yet, it's just one ingredient. One ingredient means no preservatives, no artificial additives, and no fortifying. It's just plain krill — high-quality nutrition straight from the ocean. All the good stuff and none of the bad.
So what exactly is all that good stuff? What makes krill so vital for our cats and dogs?
1. Omega 3
Krill is full of omega-3 fatty acids. We're talking good fat. Omega 3s promote a healthy inflammatory response throughout your pet's entire body and benefit everything from the heart to the immune system.
Cats and dogs can't produce omega 3 on their own, so they absolutely need to be eating omega-rich foods. Not only that, but it has to be the right kind of omega 3s — with DHA and EPA fatty acids. This form is readily available for the carnivore's body to use — a.k.a. exactly what ferocious Mr. Fluffums needs. And that's exactly the kind you will find in krill.
Plant-based sources of omega 3, on the other hand, contain ALA, which isn't as bioavailable to your pet — and therefore not as beneficial. So be on the lookout for meat based sources of omega 3, which contain that vital DHA and EPA.
Omega 3 with EPA and DHA
Krill (of course)
Grass-fed beef
Trout
Salmon
Anchovies
Mackerel
Sardines
Omega 3 with ALA
Flaxseeds
Hemp
Chia seeds
Walnuts
Soy
One last thing: adding omega 3 to the bowl is especially vital for kibble-fed pets. Kibble usually provides a lot of omega 6 and hardly any omega 3 — and it's all about a balanced ratio with these two omegas. Too much omega 6 and not enough omega 3 can lead to inflammation and health problems. So don't hold back when you add omega 3 to the bowl!
2. Phospholipids
Phospholipids deliver the omega 3 right to where your pet's body needs it most and help the body absorb a greater amount. This makes krill a super efficient and high-quality source of omega 3s. Nutrients aren't useful unless the body can actually use them, and phospholipids make it possible for the body to maximize the omega 3s and really reap the benefits.
3. Choline
Krill also contains choline, an essential nutrient shown to promote brain, heart, and liver health. Not bad. Not bad at all
4. Astaxanthin
Astaxanthin is known as 'nature's most powerful antioxidant.' It's hundreds of times more powerful than other antioxidants, which means its free-radical scavenging ability is unparalleled.
Antioxidants neutralize free-radicals in the body, which prevents oxidative stress (cell damage) and premature aging. Filling the bowl with antioxidant-rich foods gives your pet the tools their body needs to stay healthy and strong — especially as they age.
And here's a hot tip for kitty parents — cats especially need meat sources of antioxidants (like astaxanthin!) because cats aren't meant to have loads of leafy greens. Dogs can thrive with a combination of plant-based and meat-based antioxidants (yes, you should give your dog spinach!), but cats are obligate carnivores, which means meat is the name of the game pretty much 24/7. This makes krill absolutely crucial to a kitty's diet — it's a meat protein and nature's most potent antioxidant all in one. And that's win/win.
The Power of Sustainable Choices
There's another piece to consider when you decide to fill your pet's bowl with krill: we want healthy pets, but we also want a healthy planet — which means paying attention to our marine ecosystems and making sustainable choices.
Always look for manufacturers that source from fisheries that are committed to sustainability and minimizing our environmental impact (look for the Marine Stewardship Council label).
In our Simple Food Project recipes, we only use wild-caught krill. Our MSC-certified supplier is one of the most sustainable fisheries worldwide, with a deep commitment to conservation. They created a revolutionary technology called Eco-harvesting, which utilizes a hose to collect krill and bring it on board. This ensures that no other marine wildlife is harmed in the process. This kind of technology and conscientiousness allows us to care for our pets and our planet simultaneously.
As you peruse your krill options, you may come across chews and oils, but our recommendation is ground krill — which is the entire krill.
Ground krill is by far the most sustainable option. In order to produce oils and chews, manufacturers extract oil from the krill — and then throw away what remains. This is especially true for how humans use krill (since humans typically don't want to eat a whole krill). If the rest of the krill isn't used for anything, this practice is wasteful.
That's where ground krill comes in. Ground krill uses the entire krill — including the parts that would otherwise be discarded after oil extraction. So when you choose ground krill, you're also choosing an option that complements the human industry, provides your pet with maximum nutrition and honors the krill and marine ecosystem.
The Power of Krill
Preventive care is incredibly powerful, and adding krill to the bowl is one of the best things you can do for your pet's long-term health. Krill provides the body with vital nutrition during every phase of life — from developing puppy brains to aging seniors.
Krill can:
Boost the immune system
Encourage a healthy inflammatory response
Defend against free radical cell damage
Promote healthy aging
Support growth and development
Foster heart health
Balance the Omega 6 : Omega 3 ratio
Elevate a kibble diet
Support overall health and wellbeing
That's why Dr. Bessent added ground krill into every one of our Simple Food Project Recipes. And if your pet needs a little extra, it's as easy as adding ground krill like Pure Krill to the bowl. Just be ready for your pet to go crazy for that fishy flavor.
Regardless of how you feed krill, you'll be taking a concrete step toward a healthier pet. The krill will nourish the entire body, allowing your favorite four-legger to start reaping the health benefits.
by Krill Pet
Interviews
1+ MIN
23/09/2022
Interview with Qrill Pet and Pet Sustainability Coalition
The PSC envisions a thriving and collaborative pet industry, creating positive impact for communities and environments globally. Together, QRILL Pet and the PSC are working to ensure happy and healthy pets by creating a more sustainable pet industry.
The All Pet Food Team met Anne Klein, Director of Member Services at PSC and Gunhild Yksnoy, Custumer Business Development Director of Qrill Pet at Interzoo 2022 to conduct an interview highlighting the position of both companies regarding Sustainability within the pet food sector. Enjoy it!!
by All Pet Food
Vitamins
2+ MIN
16/09/2022
Are all omega-3 ingredients in petfood the same?
Omega-3s have many recognised health benefits for dogs and humans alike. Pets are unable to produce sufficient omega-3s naturally in their bodies. However, they are an important nutrient to any diet, benefitting everything from brain development to hearth health. But not all omega-3s are effectively utilized by pets. Therefore, offering the right source is important. The power of marine-sourced omega-3s Studies show that marine-sourced omega-3s remain the most effective source for pets, as pets are unable to convert enough of the plant-sourced version in their bodies. The omega-3s that seem to be most efficient are those bound to phospholipids, such as found in krill. Krill are tiny crustaceans that are present in all oceans, holding a vital position in the marine food chain. Antarctic krill is also a superior source of marine omega-3s, with a distinctive advantage when it comes to the form their omega-3s are made of. This is known as the phospholipid advantage. Recent studies have shown that the phospholipid-bound omega-3s from krill are more effective in raising omega-3 levels in a dog's body compared to triglyceride-bound omega-3s, such as those found in fish oil. Known as the foundation of all cells, omega-3s are more effectively incorporated into tissues cell membranes when bound to phospholipids. And this incorporation is crucial to obtain the health effects of omega-3s. Once in place in the cell membranes, the omega-3s EPA & DHA support the health of several vital organs, including the heart, kidney, liver, joints, brain, eyes, skin and coat. But there is more to krill than this… Krill is also naturally rich in choline, astaxanthin and marine proteins.Choline is a vitamin-like component that plays an important role in liver health and nerve transmission, and thereby also cognitive function and muscle function. Dogs produce some choline naturally, but due to its importance, petfood manufacturers are advised to add this nutrient to the food. However, the choline additive commonly used (choline chloride) is 12 times less bioavailable than the choline found in krill (phosphatidylcholine). The astaxanthin found in krill is a natural antioxidant that protects all body cells from oxidative damage. It has 10 times higher antioxidative capacity than α- and β-carotene and lutein, and more than 100 times higher capacity than vitamin E (α-tocopherols). QRILL Pet, the krill ingredient from the leading biotech company Aker BioMarine is the first krill ingredient for pets certified by the Marine Stewardship Council (MSC) as being sustainable and traceable from sea to product. Besides besides, Aker BioMarine's krill fishery is rated as the world's most sustainable reduction fishery, receiving an 'A' rating from the Sustainable Fisheries Partnership for 7 years in a row. By Tonje Dominguez, Director of QRILL Specialty Animal Nutrition All Pet Food
Animal Origin
4+ MIN
18/08/2022
The nutritional needs of pets during summer
So, what nutritional needs do pets have during the warm or even hot months? Do we have to change their diet on hot days? And what is most important to keep in mind not only during hot temperatures but also all year long? Your pet's appetite may change during the summer Even though there may not be many studies on how seasons affect cats' and dogs' appetites, there are a few that confirm appetite might decrease during the summer. Just like we want a specific type of food during cold months and another in the summer, the same can happen to pets. According to this study made on 38 cats, it seems that our furry family members eat the most between October and February. And they eat about 15% less food from June to August. Now, dogs that are more into the outdoors or involved in high-intensity sports need more calories to help them generate heat during the winter months. To be more accurate, they need around 7.5% more calories for every 10-degree drop in the temperature. And the opposite applies in the warmer season, which means they tend to need about 7.5 percent fewer calories every time the temperature increases by 10 degrees. Do I need to change my pet's diet? If your pet is on the right diet, then there's no need to change it during the summer months. In general, you should keep your pet's diet constant all year long. Of course, if your dog or cat has a special health condition, such as allergies, obesity or arthritis, then you need to make some dietary changes, even though is summer. If that's the case, then don't change their food all of a sudden, instead add the new pet food gradually. Sudden changes can lead to other health issues, such as vomiting and diarrhea. So, there is no need to change your pet's diet completely in the summer, as long as the current one is a balanced diet that gives them all the nutrients they need all year long. It's important to choose the right diet for your pet You should always pay attention to your pet's diet, whether summer or winter. As the studies showed, daylight and temperature have been found to have an effect on your pets' metabolism and the amount of food they need to stay well. But what is the right diet? Well, the right diet is a balanced one that includes all the nutrients and also satisfies their water needs. For that reason, you should opt for a high-quality healthy pet food that has specifically been made with your pet's nutritional needs in mind. And among those essential nutrients are omega-3s. As dogs (and cats) can't produce these essential fatty acids in their bodies, they need an effective diet that gives them a daily dose of omega-3s all year round. Here are some of the health benefits of omega-3s and choline for pets backed by science: That's only possible if you choose pet food that offers a balanced diet of omega-3s and omega-6s. During summer (or any season), you can also give your dog delicious treats with omega-3 fatty acids. Water is essential Water is vital no matter the season. But especially during those hot days, pets need to have plenty of fresh water available all the time. So, make sure to carry water with you during walks in the nature, for example. Or if you're at home, make sure that your pet drinks enough water. If their body doesn't get enough water, there can be unpleasant consequences. In some cases, dehydration can even lead to overheat (hyperthermia) and low blood pressure. All in all, water is essential to every pet's diet and just a small water loss can be critical to your pet's health. Krill - a super premium omega-3 source for pets Krill, this small crustacean that comes from the clean Southern Ocean of Antarctica, it's also a superior source of marine omega-3s EPA and DHA with a distinct advantage. The omega-3s found in krill are bound to phospholipids and this makes them more effectively incorporated into cell membranes. And this is what makes it extra special as the way these fatty acids are incorporated is essential to obtain the necessary health effects. Recent studies have also shown that the phospholipid-bound omega-3s from krill are more effective in raising omega-3 levels in a dog's body compared to triglyceride-bound omega-3s, like those found in fish oil. Written by QRILL Pet Team
Formulation
3+ MIN
20/07/2022
What are phospholipids and why are they important for your pets?
And there's more to phospholipids than being an integral part of cells, they are responsible for carrying long-chain omega-3s EPA (eicosapentaenoic acid) and DHA (docosahexaenoic acid) into your pets cell membranes. Now, these essential fatty acids in the form of EPA and DHA are more effectively incorporated into cell membranes when bound to phospholipids which is crucial to obtaining the health effects of omega-3s. Once in place in the cell membranes, the omega-3 fatty acids, EPA and DHA can support the health of many vital organs, including the heart, kidney, liver, joints, brain, eyes, skin, and coat. The importance of phospholipid omega-3s Dogs and cats can't produce these essential fatty acids by themselves, that's why they need a specific diet to get enough of these essential nutrients and live a long and healthy life. Antarctic krill is a superior source of marine omega-3s because its essential fatty acids EPA and DHA are bound to phospholipids. This means that pets can take full advantage of the health benefits associated with these essential omega-3 fatty acids. Marine omega-3s can improve the skin and coat of your pets, can reduce cardiovascular risk or ensures normal brain and vision development, among many other important health effects. Phospholipids vs triglycerides There are also other marine sources of omega-3s, like fish oil, where these fatty acids are delivered in triglyceride form. Now, this type of omega-3 has been a long-term ingredient in pet food. When pets have a diet based on triglyceride omega-3s (or fish oil), their body has to first convert these essential fatty acids into phospholipids before they can be incorporated into cell membranes. It has been shown that triglyceride omega-3s are also more likely to be used as energy or stored as fat. All this means that a smaller amount of this type of omega-3s will actually reach the cell membranes and have an effect on the health of your pet. As phospholipid omega-3s are less available as energy, they are more efficiently incorporated into cell membranes where they can make a difference in your pet's life. What are the studies saying There are multiple studies showing the benefits of a diet based on phospholipid omega-3s for dogs and cats. The difference between phospholipids and triglycerides has been investigated in a 6-week study done by Aker BioMarine. The study was done on 20 Alaskan Huskies, 10 of them receiving a daily diet based on EPA and DHA from krill meal, while the other ten received EPA and DHA from fish oil. At the end of the study, there has been a 62% increase in the Omega-3 Index in the krill meal group, with the triglyceride fish oil group having only a 21% increase. This study shows that phospholipid omega-3s from krill are more effective in raising omega-3 levels in a dog's body compared to triglyceride omega-3s from fish oil. QRILL Pet is a unique marine ingredient for pets QRILL Pet is one of the super-premium krill ingredients you can find out there. Made only from whole Antarctic krill, QRILL Pet is a functional marine ingredient that is added to pet food, treats and supplements. In addition to phospholipid omega-3s, QRILL Pet is naturally rich in the essential nutrient choline, the antioxidant astaxanthin and highly palatable marine proteins. by Aysen Korucu - Marketing Manager - Qrill Pet
Micro Ingredients
5+ MIN
11/05/2022
Basic nutrition of our best friend, the dog: hydration in dogs
And now, in this next article, we will take a look at the topic of hydration in dogs, how important water is for pets' health, and what are the water requirements for dogs. The importance of hydration Hydration is important for all life. Water is a vital part of every single cell in the entire body, and just a small water loss can be critical to pets' health. Did you know that dehydration predisposes pets to overheat (hyperthermia) and low blood pressure? If a pet experiences 1% body loss from dehydration, this can cause a 0.5 degrees increase in body temperature and a 2.5% reduction in blood plasma volume (1). These two factors combined increases the risk of heatstroke since the body temperature goes up and the reduced blood pressure leads to less blood to the extremities (ears, tongue, legs, etc.), where it could be cooled off. Heatstroke is one of the most common causes of death in military working dogs (2,3), and dehydration was also the most common medical finding in dogs deployed to the 2010 earthquake in Haiti (4). For the search dogs working at the World Trade Center and Pentagon during the incident at 9/11 in 2001, dehydration was reported even though weather temperatures were moderate (5). Thermoregulation strategy of the dog Heat, humidity, and hydration, all affect a dog's ability to thermoregulate. Since outdoors heat and humidity can't be controlled by us, the work we humans can do to ensure optimal hydration of the dog becomes crucial. Panting is the dogs' primary thermoregulation strategy; he or she inhales cooler, dryer air through the nose and mouth, which causes evaporative heat loss from the nose, mouth, and tongue, and the exhalation of hotter, moister air. If body heat generation is greater than the heat loss, and panting is not enough, the dog will increase salivation and lingual blood flow to try to cool down. Therefore, to be able to properly thermoregulate sufficient water intake is required. Loss of water in dogs is a result of panting, urine and feces excretion, and some sweat loss through their paws. Depending on the type of workload and weather conditions, exercise can increase water losses by 10-20 times normal. Even mild dehydration can lead to decreased performance, decreased strength, and hyperthermia (6). In hydrated dogs, the salivary loss is estimated to 7 mL/kg/h during exercise (7). To compensate for all this, the dog needs to replace the water loss by drinking water and eating food. Basic nutrition of our best friend, the dog: important micronutrients Water requirement in dogs So, what are the daily water requirements of the general house dog? Several studies have provided different formulas for calculating the water need in dogs, and one thing is clear: the water requirement is closely connected to the food given, as well as the activity level and the temperature surrounding the dog. An easy rule of thumb under normal activity levels and weather conditions may be as follows: when given dry food, the water requirement can be set to 1ml per 1 calory in the food. To exemplify this, a 20 kg dog eating 1250 kcal per day should get 1,25 liter water daily (8). Of this, approximately 0.25 liter will come from the food (water content in food + water from burning food to energy). The remaining water amount, 1 liter, the dog must drink each day. Studies have shown that dogs participating in 500km/300miles races could have a water turnover of up to 5 liters per day. For the general active dog or working dog, drinking water should be offered multiple times during the exercise to ensure appropriate hydration. If the dog does not consume enough, it should be blended into the food, to increase the daily water intake. Electrolytes in active dogs When talking about hydration, it is also worth mentioning electrolyte treatments. Electrolytes are various salts important for nerve impulses, muscle contractions, and fluid balance, amongst others. Electrolytes effectively bind the water in the body, and drinking water or sports drinks that contain electrolytes is a common strategy for humans to keep hydrated during activity. However, humans have quite a different ability to sweat out excess salts compared to dogs. The human cooling strategy is based on 2-5 million sweat glands that can excrete water and salts in a large amount. For us, it can therefore be crucial to refill water and electrolytes during exercise. Dogs on the other hand have just a few sweat glands in their paws and only a very small salt loss from saliva while panting. Hence, the salt excretion through the dog's cooling strategy is almost absent. Therefore, common knowledge about electrolyte refill in human athletes cannot be applied to dogs. Basic nutrition of our best friend, the dog: water and energy sources Most studies of working or hunting dogs have shown only small or no electrolyte changes following exercise. For those who have tried electrolyte supplements on their dog during e.g. hunting season, salt poisoning has not been uncommon. In a few studies of sled dogs, though, sodium was significantly decreased following 10 days of endurance racing. Therefore, only in extreme races, electrolytes may play an important role in the hydration of dogs. Ermon et al, 2014 (9) suggest up to 1.2g sodium per 1000kcal to prevent an exercise-induced drop in Na and K in sled dogs participating in the Iditarod race, but further studies are needed to confirm. Conclusion Dogs' water requirement depends on many factors: weather condition, air humidity, temperature, activity level, food intake, and body weight. Only a small body loss from dehydration can cause a significant drop in performance for your dog. To replace water, the dog must drink and eat sufficiently. Therefore, be aware of these factors when exercising your dog. Calculate how much water your dog needs approx. per day and keep an eye on how much he or she drinks, as dehydration is not easily detected by the human eye in time. And finally, dogs' thermoregulation strategy is not like in humans, so stay clear of electrolyte supplements unless your dog is into extreme sports.
Vitamins
2+ MIN
13/04/2022
5 ways cats can benefit from krill
Why? Because krill is rich in health-promoting omega-3 fatty acids EPA and DHA, choline, astaxanthin, and marine proteins. All these essential nutrients are important for the healthy development and maintenance of a cats' body.
More than that, omega-3s found in krill play a very important role, as both cats and dogs can't produce them naturally and rely on their diet to maintain healthy levels. Here are some ways cats can benefit from having a diet that includes krill.
Read more on how important is the right omega-3
1. Skin Care and Coat Health
Fat is very important for healthy skin and coat in cats. Lack of fatty acids can initially result in a dull, dry coat and itchy skin, as they are crucial for the skin and coat barrier. A regular diet based on essential fatty acids like those found in krill is therefore essential to keep the skin barrier fit and the coat shiny. They may help prevent dandruff and reduced shedding which can lead to fewer hairballs. Being anti-inflammatory, they may also prevent skin problems related to e.g. atopy or allergies.
2. Heart Support
Omega-3s are important for a healthy heart and can help reduce inflammation in cats that have existing heart disease. They may also lower blood pressure and prevent dangerous blood clots that could be damaging to the heart.
3. Healthy Joints
Krill's omega-3s have anti-inflammatory properties and may contribute to reducing joint pain caused by aging or osteoarthritis. Several studies show that senior cats suffering from osteoarthritis-related joint pain had improved motion and had more energy after receiving a consistent diet based on omega-3s.
4. Improved and Stronger Immune System
Omega-3s and astaxanthin found in krill strengthen the immune system in your cat by making immune cells more flexible and resistant. A healthy, balanced diet that includes omega-3s and omega-6s can support and enhance the immune system of cats of all ages. Even perfectly healthy cats can benefit from the immune-boosting properties as their risk for serious illnesses increases with age.
5. Cognitive Function
Omega-3s and choline found in krill are essential for the cognitive and behavioral function of cats in every stage of life. They support brain development, the learning process, the nerve transmitters and affect the overall mental well-being of cats. It may also diminish the amount of neuronal loss happening when aging. Giving cats pet food or supplement with krill can therefore help their mind and vision to stay strong and focused.
It is true omega-3 fatty acids can do wonders for your cat's health and wellbeing, but for that to happen your furry friend needs to get enough of these essential nutrients from diet alone.
Krill is also a sustainable marine source
Besides being a natural source of health-promoting nutrients for pets, krill is highly sustainable and therefore environmentally friendly, reducing your cat's carbon paw-print.
by Written by Ana Dumbravescu - Marketing Manager Qrill Pet
Formulation
2+ MIN
15/02/2022
Krill for Cats and Dogs
Research shows that consumers are spending more money on their pets' food than ever before, with the aim to keep them healthy and happy. According to recent data, Americans spent more than $103 billion on their pets in 2020. With each consecutive year, US pet industry expenditures have gone up. It's safe to say that a well-balanced diet comprised of essential nutrients is key. In the next few years, we will likely see more pet food and supplement brands utilizing functional ingredients that offer proven health benefits. The inclusion of nutraceutical ingredients such as probiotics, omega-3 fatty acids, and vitamins will become the norm. It's very likely that these ingredients will rank at the highest quality, comparable to human-grade level. Omegas for Pet Health Every pet food formula contains fats, which should be a balanced combination of the essential omega 6s and omega 3s. Omega-3 fatty acids are among the most important nutrients to support long-term health for humans and pets. Since pets and people cannot produce omega-3 fatty acids in their bodies, we all need to include them in our diets. There are many omega-3 choices on the market, making it essential to understand the important differences in sources and how they are delivered in the bodies of animals. Omega-3 fatty acids can be plant-based from sources such as flaxseeds (in the form of ALA) or can come from a marine source like fish or krill (in the form of EPA and DHA). Krill-Based Omega 3 Supplements Krill is increasingly popular. The tiny crustaceans called krill make up one of the largest biomasses on our planet. Krill happens to be an increasingly popular option in the pet nutrition space for many health benefits, including skin and coat; liver, joint, brain, and heart health; and immune system function. In fact, krill may be more efficient than other omega-3 options and can start to show results for pets at an early age. Its high incorporation and uptake of EPA and DHA into your pet's cells makes it a great option for pets of all ages. In addition to its many health benefits, krill is a sustainable ingredient. People consume omega 3s as part of their healthy lifestyle, but at the same time, it's important to know that these supplements come from sustainable sources. Pets can now benefit from all the same omega-3 benefits from krill as their human companions. By Andrew Fuente - Sales Director QRILL Pet - Americas
