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Videka joint venture between Diana Pet Food and Kalsec
LVEN, France and KALAMAZOO, Mich. —Diana Pet Food and Kalsec, Inc, two global pet food and treat industry companies, have established Videka, a joint venture for the production of antioxidant solutions specifically for pet food applications.
Videka leverages the palatability and pet food ingredient knowledge of Diana Pet Food with the oxidation management experience of Kalsec to deliver natural protection solutions for the pet food and rendering industries, according to the companies.
'Through this joint venture Diana Pet Food continues to answer the growing demand for safe and natural pet food. Both companies share a strong commitment to customer services with responsiveness and transparency as core values. The future of Videka will be driven by a shared culture of innovation and creativity,' said Bertrand de Launay, president of Diana Pet Food.
Oxidation solutions developed through this joint venture are applicable to rendered proteins, including poultry, fish and lamb, rendered fats and oils, as well as extruded, baked, freeze-dried and semi-moist pet foods and treats. Videka currently offers four product lines — Duralox, Herbalox, Essentia and Greenway — each catering to specific product formats and processing methods.
'Together we see companion pets and the positive role that pets play in people's lives. We believe we can provide a better outcome for a pet's wellbeing. Together we see an economical, clean-label, plant-based antioxidant that is based on strong science and sustainability,' said Dr. Scott Nykaza, CEO of Kalsec.
Kalsec is a family-owned company that specializes in naturally sourced antioxidants and rosemary extracts for pet food applications. The company operates facilities in North America, Europe and Asia and has been serving the food, beverage and pet food industries since it was founded in 1958.
Diana is a subsidiary of Symrise, Inc. Diana Pet Food offers solutions for palatability, health and nutrition, pet food protection and cat litter, and offers a pet and consumer preference and behavior database for processors to optimize their products and product analysis methods.
by Diana Pet Food
You could be interested: LALPROBIOME, the Lallemand Animal Nutrition’s platform for Pet well-being
About company
About company
Diana Pet Food is a world leader and pioneer in high-value solutions that improve pet welfare and pet owner satisfaction.
Nowadays, more and more owners consider their pets as members of the family. By projecting their own preferences and needs onto animals, they are increasingly engaged in purchasing pet supplies; expect more options, quality and fun for your pets. Present on 5 continents with 1090 employees, 18 industrial sites and 18 sales offices, Diana Pet Food seeks to improve the quality of life for pets, increase the satisfaction of pet owners and support customer brand performance, all at the same time.
Diana Pet Food's expert brands provide multiple solutions to pet food manufacturers: SPF develops palatability enhancers, while Vivae specializes in health solutions and Videka focuses on protecting pet food. Diana Pet Food's expert measurement center, Panelis, validates the performance of expert brand solutions and customer products. All the expert brands are imbued with a strong culture of innovation and have developed a solid know-how in R&D, market knowledge and industrial application. They share their findings with their clients, to help them always stay one step ahead.
Visit Diana Pet Food´s website: http://diana-petfood.com
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