Michel Bauer Pereira is a seasoned professional in the pet food industry with extensive experience in processing and extrusion technologies. As Technical Director of the Pet Food Business Unit at FAMSUN, he is responsible for business development and strategic market expansion across Latin America and other key regions. His work combines deep technical expertise in extrusion systems, from grinding and conditioning to extrusion, drying and coating, with a strong focus on process efficiency, industrial performance and long-term collaboration with pet food manufacturers.
Brazil is one of the most dynamic pet food markets in Latin America. How does Famsun assess the current stage of the Brazilian industry, and what opportunities do you see for advanced manufacturing solutions?
Famsun assesses Brazil's pet food industry as entering a structural upgrade phase driven by premiumization. As the largest market in Latin America, accounting for 62.1% of the regional share in 2025 and expected to grow at a CAGR of 7.98% between 2026 and 2031, Brazil presents strong opportunities, although the industry still faces a manufacturing gap between the growing demand for premium products and existing production capacity. The key opportunity lies in deploying intelligent, flexible, low-carbon and regulatory-aligned advanced manufacturing solutions that help producers capture high-growth segments while optimizing total cost of ownership (TCO).
FAMSUN supports pet food companies in enhancing product competitiveness and differentiation by providing customized solutions for premium positioning and sustainable development. Our high fresh-meat extrusion and baking technologies enable the production of high-end dry pet food. In addition, our integrated solutions for wet food, treats and cat litter help brands expand their product portfolios and strengthen their overall market competitiveness.
Famsun's solutions are designed to address Brazil's specific industry needs through four key areas. First, intelligent and flexible production lines that support premium, functional and small-batch pet food production, enabling fast product changeovers and stable nutritional control. Second, high-efficiency and low-carbon processing technologies reduce energy consumption and operational costs while meeting thef growing demand for sustainable production. Third, solutions adapted to local ingredients, optimizing the use of Brazil's abundant raw materials such as soy, corn and regional functional ingredients, improving yield and product consistency. Finally, digital smart factory systems with full-process traceability and real-time monitoring, helping producers comply with strict regulatory requirements while enhancing operational stability.
Marketplace
Beyond infrastructure investments, how is Famsun strengthening its long-term presence in Latin America in terms of local support, technical services and partnerships?
Beyond infrastructure investments, Famsun's long-term strategy in Latin America is based on localization, empowerment and collaborative value creation. We adopt a 'local for local' approach, with a regional hub in São Paulo and Portuguese- and Spanish-speaking teams across key markets. Regional spare-parts warehouses in São Paulo and Mexico City allow parts delivery within 48–72 hours. This network is complemented by 24/7 remote diagnostics and on-site technical service within 72 hours for critical situations.
Our technical services include full turnkey pet food plant solutions, from plant design to post-launch optimization. Localized training programs in Portuguese and Spanish help teams strengthen operational and maintenance capabilities, while customized programs address specific regional challenges such as local raw material optimization. We also collaborate with universities and industry associations to tailor solutions to regional needs. In summary, Famsun's long-term presence in Latin America is built not only on infrastructure but also on trust, local engagement and collaborative value creation within the industry ecosystem.
More than 200 manufacturers in Latin America use Famsun equipment annually. What makes Brazilian producers particularly demanding, and how does Famsun adapt its solutions to meet these expectations?
Brazilian producers stand out for their combination of cost discipline, premium quality expectations, strict regulatory compliance and raw material variability challenges, making them among the most demanding in Latin America. Producers must balance tight margins, driven by taxation and inflation, with consumer demand for premium, functional pet food comparable to international standards. At the same time, the reliance on local raw materials such as soy, corn and tropical ingredients requires production systems capable of handling variable raw material quality while maintaining stable output.
Brazil also has strict regulatory requirements. The Ministry of Agriculture mandates full batch traceability and strict safety standards, particularly for export markets. Additionally, the rapid expansion of the premium segment requires flexible production lines capable of small-batch manufacturing, rapid product changeovers and multi-product capabilities.
To address these challenges, Famsun develops localized, flexible and TCO-optimized solutions. Our production lines are designed to reduce energy consumption by 20–30% and incorporate predictive maintenance technologies that can reduce unplanned downtime by more than 40%. We optimize extrusion and drying parameters to stabilize raw material variability and improve yield and product consistency. Our integrated digital systems provide end-to-end traceability and real-time quality monitoring to ensure compliance with Brazilian regulatory standards. Flexible extrusion technologies, such as modular twin-screw extruders, support fast product switches and the stable production of high-meat, premium and functional pet food. In addition, our São Paulo hub provides localized support through Portuguese-speaking engineers, rapid spare-parts delivery and 24/7 remote diagnostics.
Automation and smart factory systems are becoming key differentiators. How is Famsun helping Brazilian pet food producers improve efficiency, traceability and sustainability through integrated solutions?
Famsun is transforming Brazilian pet food production by replacing fragmented manual processes with integrated digital systems. Our FMOM (Manufacturing Operations Management) platform enables the development of smart factories where efficiency, traceability and sustainability are integrated into the plant's operational structure. The system acts as the operational 'brain' of the factory, automatically generating production schedules and reducing central control workloads by more than 80%.
By minimizing equipment in idle time and implementing predictive maintenance strategies, producers can reduce failure rates by up to 50%, ensuring greater operational reliability and production continuity. Ultimately, Famsun provides a transparent and self-optimizing production ecosystem that allows Brazilian producers to scale operations while maintaining the high standards of quality, efficiency and resource management required by the modern pet food market.
Looking ahead, what role will Brazil play in Famsun's global strategy for pet food and feed manufacturing?
As the largest and most advanced pet food market in Latin America, Brazil plays a strategic role in Famsun's global expansion. The country acts as both a gateway to the regional market and a testing ground for advanced solutions focused on premiumization, intelligent manufacturing, and sustainable production. Famsun will continue investing in local technical innovation, service capabilities and talent development to support the ongoing transformation of Brazil's pet food industry.
In short, Brazil is a key pillar in Famsun's long-term strategy to strengthen its position in high-end pet food processing and to advance intelligent manufacturing solutions worldwide.
Discover more about FAMSUN solutions and technologies for the pet food industry at www.famsun.com.
By Michael Bauer
Source: All Pet Food
You could be interested: Global Debut of FAMSCEND: Reshaping the Landscape of Agri-food Equipment Industry Through Innovative Technology——FAMSUN Launched Its Premium New Brand
About the company
About the company
Office & Factory

Global Presence

Company introduction
FAMSUN Group Co. Ltd., headquartered in Yangzhou, China, is a global technology partner and the integrated solution provider of plant, equipment, and services in feed manufacturing, grain milling, grain handling and storage, oilseed processing, food processing, steel structure construction, and industrial automation.
FAMSUN has over 2,800 employees, including 900 technicians and engineers. Backed by its strong R&D capabilities, FAMSUN has developed more than 120 series (700 models) of quality feed and grain processing machines and is capable of delivering a wide range of turnkey projects from farm to table and in associated industries.
FAMSUN operates five production sites as well as over 50 agencies, sales & service stations, and spare parts warehouses around the world. FAMSUN has successfully completed over 8,600 referenced projects in more than 140 countries.
Our vision is to provide optimal technology solution and make life better for all. We value innovation, hard work, dedication, integrity, quick response, and team-work.
FAMSUN Pet Food division is committed to machinery research, manufacturing, project engineering, factory construction and integrated solutions in pet food industry, create values for customers. As a leading integrated solution provider in pet food industry, FAMUSN undertakes pet food (dry food, semi-moist, extruded treats) and cat litter turn-key project.
Our corporate leads the market by technology, with experienced elite team and European & USA technical experts, through continuous innovation, to provide customers with professional, safe, systematic extruded pet food production solutions, customized environment-friendly and intelligent factory with high standards, high quality, high efficiency. We won the trust and praise from our partners/customers worldwide.
8,600+ referenced projects in 140+ countries. 50+ agencies, sales & service stations, and spare parts warehouses worldwide closed to customers. Five production bases, one in Egypt and four in China. Total of 74.07 hectares of manufacturing and distribution capacity. 2,800+ employees work in sales, customer service, engineering, R&D, production, and logistics. More than 5% of annual revenue invested in R&D, every year equipment is marked by CE and ATEX sym.
Interviews
Videos
Next videos
Events
CS Petfood & Aquafeed Symposium 2026
15 to 16 April, 2026
Pilar, Buenos Aires, Argentina
https://www.cliviosolutions.com/
PET FOOD FORUM KANSAS
27 to 29 April, 2026
Kansas City, Missouri, USA
https://www.petfoodforumevents.com/
interpack
07 to 13 May, 2026
Düsseldorf, Alemania
https://www.interpack.com/
Smart Pet Food Production
11 May, 2026
Sheraton Carlton Nürnberg
https://www.petfoodcompetencenet.com/events/
Interzoo 2026
12 to 15 May, 2026
Nuremberg, Germany
https://www.interzoo.com/en
FENAGRA 2026
12 to 14 May, 2026
Santana – São Paulo
https://www.fenagra.com.br/
XXIV CONGRESO DE PET DE LA CBNA
12 to 14 May, 2026
São Paulo Expo, Brasil
https://www.pet.cbna.com.br
EXPO PACK México 2026
02 to 05 June, 2026
Ciudad de México, CDMX.
https://www.expopackmexico.com.mx/
VICTAM 2026
02 to 04 June, 2026
Utrecht, Países Bajos
https://victaminternational.com/
VIV Europe 2026
02 to 04 June, 2026
Utrecht, the Netherlands
https://www.viveurope.nl/
Foro Mascotas 2026
15 to 17 July, 2026
Expo Guadalajara, Mexico
https://www.foromascotas.mx/en
Pet South America 2026
12 to 14 August, 2026
São Paulo Expo, Brazil
https://petsa.com.br/
Pet Fair Asia 2026
19 to 23 August, 2026
Shanghai, China
https://en.petfairasia.com/
CIPAL 2026
23 to 24 September, 2026
Buenos Aires, Argentina
https://cipal.com.ar/?lang=en
PETZOO Eurasia
07 to 10 October, 2026
İFM- İstanbul Expo Center
https://petfuari.com/en/
SINPET 2026
15 to 16 October, 2026
Porto Alegre, Brazil
https://www.instagram.com/sinpet2026/
FIGAP 2026
21 to 23 October, 2026
Guadalajara, Jalisco, Mexico
https://figap.com/
Pet Fair South East Asia
28 to 30 October, 2026
Bangkok, Thailand
https://petfair-sea.com/
ZOOMARK 2027
11 to 13 May, 2027
Fair District
https://www.zoomark.it/en/
