Could you tell us about your career path with CENMA and what it means to you to lead the organization at this stage?
I direct the Ecuadorian Pet Nutrition Committee (CENMA), part of the Association of Balanced Feed Producers of Ecuador (APROBAL). This private, nonprofit organization brings together animal feed manufacturing companies in Ecuador.
In this role, I lead the sector's agenda, which addresses market needs in regulation, quality, competitiveness, access to international markets, and training, with nutrition and animal welfare at the center.
I joined CENMA in 2023, and since then, one of our main challenges has been strengthening the Committee as the technical and representative body that coordinates and represents the Ecuadorian pet food industry in an organized manner.
Leading CENMA means representing an industry that is growing and professionalizing rapidly, while driving actions that deliver concrete results for the sector and pet owners. Over these years, we have strengthened company participation, built common objectives, and consolidated technical dialogue with authorities, academia, and other stakeholders.
For me, leading CENMA also means bringing technical knowledge closer to those who ultimately decide on pet nutrition. One challenge is putting purpose-driven nutrition into practice: ensuring veterinarians and pet owners have the information they need to make better choices, making it a habit to review and understand a label, and helping dispel myths that persist because of a lack of knowledge.
The challenge is to keep strengthening an increasingly technical, competitive, and quality-driven industry while ensuring this development also translates into greater knowledge and better decisions about our companion animals' nutrition.
From your perspective, how has CENMA evolved over the past few years, and what do you consider to be the main changes in its role within the pet food industry?
CENMA's evolution has been marked by increasingly active participation in issues affecting the development of the pet food industry in Ecuador. We have strengthened ongoing coordination with authorities and promoted regulatory actualization through technical practices. This participation has strengthened our contribution to quality, nutrition, and competitiveness.
At the same time, we have expanded our work into other areas. We are working to ensure that pets' role in households and society is reflected in concrete decisions and actions. Along this path, we have strengthened partnerships with academia, expanded training initiatives, increased industry information, and strengthened our communications agenda to promote knowledge about pet nutrition.
A key change has been strengthening quality and nutrition as pillars of our industry agenda. Representing the sector means not only addressing the industry's challenges but also promoting knowledge, good practices, and standards that support its evolution and build trust.
Our educational work complements this. At CENMA, we launched a campaign on correctly reading pet food labels to help pet owners understand what to look for when choosing food and give them better tools to make informed decisions. This initiative also seeks to bring technical knowledge closer to veterinarians and help dispel myths about companion animal nutrition.
Another milestone reflecting this evolution was CENMA's initiative to achieve a 0% VAT rate for pet food. Beyond the tax outcome, this advanced recognition of nutritional pet food in households and made it more accessible to pet owners. In addition, pet food has been added to the Basic Household Consumption Basket (CFBC), acknowledging its role in household spending and officially recognizing the sector.
Today, CENMA combines representation, coordination, and technical action. It has evolved from identifying common needs to driving initiatives that contribute to knowledge, quality, competitiveness, and the responsible development of the Ecuadorian pet food industry.
The pet food industry is undergoing constant transformation. What are the main challenges you currently see in terms of training, professional development, and keeping knowledge up to date?
The current dynamism of the pet food industry in Ecuador and the region requires professional development to move beyond isolated efforts and become a continuous institutional pillar. At the Ecuadorian Pet Nutrition Committee (CENMA), we have identified that the central challenge is translating scientific knowledge into pet nutrition, as well as food technology into practical and accessible tools for the entire value chain.
At the same time, we urgently need to strengthen technical judgment amid nutritional misinformation and unsupported trends proliferating in the digital environment. The major challenge is to foster science-based education and communication that help us understand and dynamically present the nutritional contribution of pet food.
This update aims to strengthen companies' work in product development, production, quality control, and communication by highlighting the scientific knowledge and technical expertise that underpin pet food.
How does CENMA respond to the industry's new needs, and what role does the generation and updating of knowledge play in its approach?
Knowledge generation has become one of CENMA's strategic pillars. We have identified common needs and created spaces for training and exchange among specialists and academic partners. Our objective is to translate knowledge into better production, quality, safety, and nutrition practices by strengthening technical capacity and competitiveness in Ecuador's pet food industry.
At the same time, we have signed agreements with the Universidad Tecnológica Equinoccial (UTE) and Universidad de Las Américas (UDLA) to build long-term academic relationships. For CENMA, knowledge is not about accumulating training sessions. It is connected to the goal of improving professional judgment, raising standards, and building trust around pet food.
What opportunities do you see for CENMA, and what are the main objectives you have set to continue supporting the evolution of the industry?
One of our key opportunities is to build on the collaboration we have established among companies, academia, technical committees, and government authorities to promote initiatives that enhance competitiveness and strengthen the capabilities of an increasingly specialized industry.
Today, Ecuador has access to industry data that was previously unavailable. At CENMA, we collect and consolidate data that allows us to assess the pet food industry's contribution and understand its evolution. Our goal is to expand this knowledge base and turn it into a tool for identifying growth opportunities and supporting technical dialogue on the sector's future.
We will continue to promote verification and continuous improvement programs, specialized training, and strategic partnerships. Through this agenda, we aim to strengthen Ecuadorian pet food's position, raise awareness of our companies' capabilities, and support their growth within and beyond the country.
Based on your experience, what do you consider essential to continue strengthening the education and professional development of people working in an increasingly specialized pet food industry?
We are committed to providing ongoing, specialized training that addresses the real challenges facing the industry.
We need spaces where professionals can integrate theory and practice: understand a nutritional requirement, but also what happens to nutrients during an industrial process; know a raw material, but also its implications for formulation, quality, and stability; interpret a label but also know how to communicate that information clearly to the pet owner. That is why our vision is to maintain an ongoing agenda with the various partners we have brought together since the Committee was created.
The future of pet food will increasingly depend on science, technology, and consumers demanding more information. To support that future, we need skilled professionals and an industry willing to share knowledge.
CENMA coordinates and manages initiatives to build a comprehensive professional community with technical expertise and a vision aligned with the importance of nutrition for pets' health and well-being.
Thank you, Pamela, for sharing your experience and insights on trade association representation and the development of the pet food industry with the All Pet Food community!
By Pamela Ruales
Source: All Pet Food Magazine
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Interviews
Events
China International Pet Show (CIPS 2026)
12 to 15 November, 2026
Guangzhou, China
https://en.cipscom.com/
All Pet Food Day
25 November, 2026
Guayaquil, Ecuador
https://allpetfood.net/allpetfoodday2026
IberPet 2027
10 to 12 March, 2027
Madrid, Spain
https://www.ifema.es/en/iberpet
Figan 2027
16 to 19 March, 2027
Zaragoza, Spain
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ZOOMARK 2027
11 to 13 May, 2027
Fair District
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Pet Fair Asia 2027
18 to 22 August, 2027
Shanghai, China
https://en.petfairasia.com/exhibition/pfa.html
VICTAM 2027
14 to 16 September, 2027
São Paulo, Brazil
https://victamlatam.com/en-us/
CIPEU 2027
10 to 11 November, 2027
Zaragoza, Spain
https://www.feriazaragoza.es/en/node/75302
