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3 min reading
The Road to Zoomark 2027: Shaping the Future of the Global Pet Industry
Following the success of its latest edition, Zoomark is already preparing for 2027 with an ambitious vision focused on international growth, innovation, and stronger business connections. As one of the world’s leading trade fairs for the pet industry, the event continues to evolve alongside the market, introducing new initiatives, expanding its exhibition offering, and creating new opportunities for exhibitors and visitors alike.
Following the success of its latest edition, Zoomark is already preparing for 2027 with an ambitious vision focused on international growth, innovation, and stronger business connections. As one of the world’s leading trade fairs for the pet industry, the event continues to evolve alongside the market, introducing new initiatives, expanding its exhibition offering, and creating new opportunities for exhibitors and visitors alike.
In this interview, Pascale Sonvico, Show Office and Sales Manager at Zoomark, shares the event's vision for the future, its response to emerging market trends, and the innovations companies can expect in 2027, 11-13th May in BolognaFiere (Italy)
Looking ahead to Zoomark 2027, what are the main objectives and vision for the next edition of the event?
Zoomark 2027 aims to further strengthen its role as one of the leading international business platforms for the global pet industry. Our vision goes well beyond organising a successful trade show: we want Zoomark to be a continuously active ecosystem where business, innovation, networking, and knowledge sharing create value throughout the year.
The strong market response already confirms this direction, with more than 60% of the exhibition space reconfirmed well in advance. Our goal is to welcome over 1,500 exhibitors and more than 33,000 highly qualified visitors from around the world, while continuing to foster meaningful business opportunities and long-term international partnerships.
Ultimately, Zoomark 2027 will be a place where companies can not only showcase their products, but also anticipate market trends, discover new business opportunities, and connect with the key players shaping the future of the pet industry.
How is Zoomark evolving to respond to current trends in the global pet food industry and strengthen its international reach?
The pet industry is evolving rapidly, driven by innovation, sustainability, premiumisation, technology, and changing consumer expectations. Zoomark evolves alongside the market by continuously adapting both its exhibition offering and its business services.
Our established special areas—Factory, Next, Atelier, Aqua Project, Pawfect!, and Pet Vision—allow visitors to explore every stage of the pet value chain, from manufacturing and ingredients to retail innovation and consumer trends. For 2027, Pet Vision will be further enhanced through the involvement of retail professionals, providing even deeper insights into the products and concepts shaping tomorrow's market.
Internationalisation also remains one of our strategic priorities. Through the expanded Buyer Program, developed with the support of ITA/ICE, we will welcome an even larger number of qualified buyers from specialised retail, grocery, e-commerce, and wholesale channels. Advanced matchmaking tools and a dedicated Incoming Team will help exhibitors maximise the quality of their business meetings.
Beyond the exhibition itself, initiatives such as PetBridge powered by Zoomark, launching in India in 2026, demonstrate our commitment to building strategic connections between fast-growing international markets and the global pet industry.
What new initiatives, formats, or opportunities can companies expect from the 2027 edition?
Zoomark 2027 will introduce several important developments while building on the successful formats that exhibitors and visitors already value.
One of the main highlights will be Beyond, a brand-new special area dedicated to memorial care and end-of-life services for companion animals, reflecting the evolution of the pet industry toward products and services that support the entire lifecycle of pets.
The exhibition will also expand with the addition of Hall 37, creating more space for exhibitors and enabling further growth across product categories.
Companies will once again benefit from the three curated thematic paths—Italian Style, Tech for Future, and Greenmark—which have been further refined to make product discovery even more intuitive and targeted. In parallel, multiple conference stages throughout the exhibition halls will host an extensive programme of talks, expert panels, and industry updates covering the most relevant trends affecting both the Italian and international markets.
Finally, exhibitors will have access to an even more effective business platform thanks to enhanced digital matchmaking, pre-scheduled B2B meetings, and an expanded international buyer programme, ensuring that participation in Zoomark translates into concrete business opportunities and valuable global connections.
As preparations for Zoomark 2027 continue, the event remains focused on providing an international platform where innovation, networking, and business development come together.
To learn more about Zoomark 2027, visit: www.zoomark.it
Source: All Pet Food
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