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Essential Nutrients for Companion Animals
Minerals

2+ MIN

Essential Nutrients for Companion Animals

They're our walking partners, service pets, and loyal friends. They're our children's secret keepers, snugglebugs, and playmates. They're our front door greeters and unofficial therapists. They support and bring joy to our uniformed men and women abroad and at home. They are, in the fullest sense of the word, our companions, and that's why we work so hard to make sure they get the trace minerals they require—and deserve—for exceptional health and wellbeing. Trace minerals, including zinc, manganese, and iron, are often referred to as micronutrients. Although they are required only in small daily amounts, they play an essential role in numerous metabolic functions. When fed as part of a well-balanced diet, trace minerals provide dogs, cats, birds, rabbits, ferrets, and guinea pigs with multiple benefits, including skin and coat quality, growth and development, reproductive performance, paw pad integrity, and energy metabolism. With Zinpro Performance Minerals® in a companion animal's diet, you'll see a visible difference in the health and appearance of your walking partner, your service pet, your child's best friend—companions that are essential to our own wellbeing and happiness. The Difference is Noticeable As trace minerals with the highest biological efficacy on the market, Zinpro Performance Minerals® allow companion animals to absorb more of these trace minerals to receive their full benefit. With the addition of Zinpro Performance Minerals to food, treat, and supplement formulations, you'll see a noticeable difference in the health and appearance of companion animals, such as: Health & Wellbeing Zinc, manganese, copper, and selenium have been shown to enhance and support immune function, including antioxidant activity to remove free radicals and protect cell membranes Skin & Coat Quality Zinc and manganese facilitate wound healing and skin integrity through improved epithelial production and repair, and they, in addition to iron, are important factors in optimal coat, hair length, and shine Paw Pad Integrity & Healing Zinc and manganese have been shown to aid in keratin synthesis for toenail hardness, antioxidant activity to protect cell membranes, and cell division for paw pad growth and repair Growth & Development Zinc is shown to improve skeletal soundness, manganese plays a vital role in bone matrix development and joint maintenance and repair, and iron contributes to overall growth and development Reproductive Performance Manganese has been shown to aid reproductive hormone production, while research shows zinc to improve reproductive performance in both males and females Energy Metabolism Zinc, manganese, and iron contribute to energy metabolism, including carbohydrate,
lipid, protein, and nucleic acid metabolism Source: ZINPRO

Research Update: Testing for Food Allergies
Dogs

3+ MIN

Research Update: Testing for Food Allergies

While food allergies (also called adverse food reaction or 'AFR') are uncommon in pets, diagnosing them or ruling them out completely remains a frustrating endeavor for veterinarians and pet owners alike. As the 'gold standard' – an elimination diet and re-challenge – is difficult and time-consuming, many pet owners and vets reach for simpler methods such as blood and saliva testing. What many pet owners and some veterinarians may not realize is that common commercial blood and saliva tests have not been validated – i.e. the results, positive or negative, have not been shown to correspond to actual clinical changes in pets. Put another way, it has never been proven that a positive test equals an allergy or that a negative test means the ingredient is fine for the pet. While I have had many pet owners and veterinarians report that they see resolution of allergy signs after avoiding ingredients for which the pet has tested positive on blood or saliva tests, I've had just as many that report improvement despite being fed positive ingredients (often without the pet owner realizing that the ingredient is included in current food or treats). Previously, while there was little data to suggest that these tests were effective to identify allergens, there was also not a lot of published data to show that they *didn't* work. That has changed recently with the publication of two studies that evaluated some of the most common blood and saliva food allergy/sensitivity tests for dogs. In the first study, which was done in Europe, investigators compared a popular saliva test and a popular blood test in three groups of dogs – those with known food allergies to identified ingredients, healthy dogs with no allergic signs, and dogs with suspected food allergies that were undergoing diet elimination and re-challenge testing. Between 20-30% of the healthy dogs had a strong positive reaction to one or more foods, depending on the type of the test. Another 53% of healthy dogs had weak positive reactions on the saliva test. In fact, there were more positive saliva reactions in healthy dogs than in allergic dogs! Overall, the number of dogs with positive reactions on the tests was not different between healthy and food allergic dogs. Only 1 of the positive blood tests corresponded to a known allergy in one of the allergic dogs. In the second study, which was performed here at the Cummings School, 30 healthy dogs were tested with the same saliva test as the European study as well as two popular blood tests here in the US. Between 60-100% of dogs tested positive for one or more foods on each test. Two dogs tested positive for all antigens on one of the blood tests, while a different dog tested positive for all antigens on the saliva test. Keep in mind that these are healthy dogs with no evidence of allergies! Take Home: Saliva and blood tests for food allergies in dogs do not reliably distinguish between healthy and allergic dogs and should not be used for diagnosis of food allergy! The use of these blood and saliva tests could result in the false identification of a lot of common foods as allergens. Pet owners may then avoid these ingredients in favor of more expensive, more uncommon, and potentially nutritionally riskier exotic ingredients. While diet elimination is difficult to do correctly, it remains the best option that we have for diagnosis of food allergies in pets. by Cailin R. Heinze, VMD, MS, DACVN All Extruded

Wenger Manufacturing Announces Multimillion-Dollar Expansion of Innovation and Development Centre
Extrusion

2+ MIN

Wenger Manufacturing Announces Multimillion-Dollar Expansion of Innovation and Development Centre

Wenger Manufacturing, Inc, has begun work on a US $13 million renovation project to expand and modernise the Wenger Technical Centre in Sabetha, USA. The Wenger Technical Centre is a facility dedicated to innovation and continuous improvement of extrusion process systems for food, feed and industrial applications. The Wenger Technical Centre houses full-scale extruders, dryers and ancillary components to provide a real-world development environment for extrusion-based products and processes. A recognised proving ground for innovation and training, the centre is used by clients, academia and other industry partners for accelerating product development and operational training. 'This renovation is a strategic reinvestment into a facility  that has long served our industries as the critical hub for innovation and continuous improvement,' says Lafe Bailey, Co-CEO and President of Sales and Corporate Development. 'The Technical Centre has held global importance to the extrusion industry since 1954, and we are committed to both renewing, and expanding, the roles and responsibilities that the Wenger Technical Centre holds in the industries we serve.' The new construction will increase the existing 22,000-square-foot centre's capacity by 40 percent, making the facility more scalable and extending its lifespan long into the future. The modernisation will include enhancing preventative measures for food safety, and the added square footage will make the centre more versatile. It will expand the scope of market-facing services while also further enhancing existing innovation projects already active in the Wenger pipeline. 'As our industries face increased scrutiny over food safety, the new Wenger Technical Centre will provide a lowrisk environment to evaluate prototypes and make sure new products and processes adhere to safety and quality standards,' says Brend King, Vice President and Technical Centre Director. 'We're very excited for this expansion as it will allow us to continue helping clients—and Wenger—move ideas from concept to market more quickly.' by Wenger Manufacturing 
 

Coronavirus: Hong Kong confirms a Second Dog is Infected
Dogs

3+ MIN

Coronavirus: Hong Kong confirms a Second Dog is Infected

The German shepherd owned by a Covid-19 patient is in quarantine, along with another dog from the same home. It is 'very likely' the two positive canine cases are examples of human-to-animal transmission, says virologis South China Morning Post informed yesterday that a second dog with an infected owner has caught the coronavirus, Hong Kong's animal welfare authority confirmed on Thursday. The two-year-old German shepherd lived with a person diagnosed with Covid-19 in Pok Fu Lam and was sent to quarantine on Wednesday, along with a four-year-old mixed-breed dog from the same home. The dogs were kept in separate kennels at the government facility. Oral and nasal swabs taken on Wednesday and Thursday returned positive readings for the German shepherd, but were negative for the other dog. Neither animal had shown any signs of the Covid-19 disease, according to an Agriculture, Fisheries and Conservation Department (AFCD) spokesman, who added that it would 'closely monitor both dogs and conduct repeated tests on the animals'. Animal health expert Professor Vanessa Barrs from City University had previously urged the public not to panic, as there was no evidence people could be infected by their pets. She also cited the Sars experience of 2003, which suggested cats and dogs would not become sick or transmit the virus to humans. Professor Malik Peiris, a leading public health virologist at the University of Hong Kong who helped the government analyse the specimens, told the Post that a blood test would be performed, but added the sample must be taken at least 10 days after the onset of infection to allow for the antibodies to develop. 'It is very likely that the two positive cases [in Hong Kong] are examples of human-to-dog transmission,' he added. 'We will also follow up on the mixed-breed dog, but it has tested negative.' A 17-year-old Pomeranian earlier became the first dog in the world to be found with the coronavirus when it tested 'weak positive' in repeated checks This Pomeranian which repeatedly tested 'weak positive' for the coronavirus died aged 17 on Monday. Photo: Facebook The dog died on Monday after returning home for three days. A medical source later told the Post it was unlikely the dog died from Covid-19, the disease caused by the coronavirus, pointing to its old age and the underlying illnesses it had. The animal welfare authority said it would continue to work with the Department of Health in the handling of relevant cases. To ensure public and animal health, the department has strongly advised that mammalian pet animals, including dogs and cats, from households with confirmed coronavirus cases, or their close contacts, should be quarantined. Apart from the two dogs, the department said there were currently another four cats under quarantine, adding visits to those pets in quarantine were not allowed and that the animals were isolated in separate rooms. Quarantined animals would be checked and cared for every day and assessed for any special needs they might have, the spokesman told the Post. The spokesman said there was currently no evidence that pets could transmit the virus to humans, or that it could cause Covid-19 in dogs. Pet owners should always maintain good hygiene practices and under no circumstances should they abandon their pets, the authority has said. The owner of the two dogs tested this week is a 30-year-old woman living in Emerald Garden, Pok Fu Lam Road. She travelled to Paris and London on February 27, arriving in Hong Kong on March 6. She tested positive for Covid-19 on Wednesday. Her husband has developed symptoms and is in hospital. Source: South China Morning Post 

4 Ways COVID-19 may Impact Feed Production
Trends

3+ MIN

4 Ways COVID-19 may Impact Feed Production

The world is battling the novel coronavirus (COVID-19) pandemic and, in the short and long term, the global Animal Feed Industry will soon navigate the fallout. Animal protein demand The extent to which COVID-19 will affect animal protein demand and consumption is unknown. On the grocery and retail side, panic buying and hoarding are propelling the sale of frozen foods, canned goods, meat and dairy products, which could be good for some; however, the restaurant and foodservice industries will undoubtedly be hit hard as institutions temporarily close and diners shy away from public spaces. Regarding consumer confidence in the safety of the food supply, the U.S. Food & Drug Administration (FDA) reports that the new coronavirus cannot be spread through food or packaging. Supply chain disruptions Today, analysis of the market impact of COVID-19 is a moving target, but all signs point to an ongoing negative global economic outlook through the first half of the year. The most immediate threat to 'business as usual' in the feed industry lies with supply chain disruptions. While the virus has only begun to impact some regions, down-chain suppliers in key sectors are struggling to meet demand. This is quickly becoming evident with micro-ingredients, such as vitamins and minerals, e.g. the current shortage of feed-grade L-threonine. The closure of factories and ports would further strain supplies. Meanwhile, the animal feed industry should brace for higher commodity costs due to limited availability and delayed deliveries. The human element As business and institution closings become commonplace, what does this mean for livestock and poultry producers and the feed manufacturers they rely on?  While some can work remotely, in manufacturing, many cannot. How will feed mills run if the employees are sick or quarantined? What happens to animal production during a lockdown? Industry event cancellations Many spring feed industry trade shows and conferences have been canceled or postponed until the later half of the year, e.g. the VICTAM and Animal Health & Nutrition Conference in Bangkok will now be held July 9-11 and the American Feed Industry Association (AFIA) canceled its Purchasing & Ingredients Suppliers Conference (PISC) that would have been held in Seattle in mid-March. The U.S. Poultry and Egg Association (USPOULTRY) has postponed its 2020 Feed Mill Management Seminar, The Pet Food Forum in Kansas moved to August 19-21 , Expo Pet Food in Brazil now will be taking place on July 8-9 Unfortunately, beyond the financial losses and inconvenience, the absence of these events also represent missed business, networking and education opportunities. Meanwhile, in response to the uncertainty of the state of the pandemic over the next several months, event organizers are entertaining moving or have moved to virtual formats. For example, the Feed Strategy Conference Asia on mitigating swine disease has been canceled and will instead roll out as a three-part webinar series beginning in late April, and Alltech has converted its annual ONE Ideas Conference to a virtual format. In the face of 2020's black swan, the world's feed industry must be prepared to adapt to weather the unknown. by Jackie Roembke, Feed Strategy All Extruded 

Petfood Forum 2020 rescheduled for August 19-21
Events

2+ MIN

Petfood Forum 2020 rescheduled for August 19-21

Petfood Forum 2020, originally scheduled for April 27-29, will now take place August 19-21. The location is still the Kansas City Convention Center in Kansas City, Missouri, USA. The rescheduling happened due to the COVID-19 (coronavirus) pandemic out of an abundance of caution and concern for the safety and well-being of all Petfood Forum attendees, speakers, partners, exhibitors and sponsors. New research and insights from pet food experts Most of the session topics and speakers, as well as other conference features previously announced, will remain. Concurrent sessions will offer information and insights on specific innovations and growing trends, including new nutrition and ingredient research and new technologies. In addition, three roundtables will address hot topics like the role of sustainability in pet food, the CBD craze in the pet industry and the microbiome's importance to pet nutrition and health. Another roundtable session will address the need for new models to close the gaps in pet food nutrition research. In addition, general sessions will cover emerging trends and an update of the pet food market, plus how and why pet owners are changing their pet food purchasing choices. Concurrent technical sessions will focus on ingredient research, nutrition and market trends, pet food safety and technologies for today's pet food. Petfood Forum 2020 will also feature research presented by students from companion animal academic programs, plus Pet Food Tech Talks from leading industry suppliers showcasing their latest products and technologies. Leading pet food industry exhibit hall This year's Petfood Forum exhibit hall will be the show's largest ever, comprising of more than 350 suppliers of pet food ingredients, equipment, packaging materials, testing services and more. Participants in Petfood Forum will find many opportunities to network with other pet food professionals from around the world. New activities include a game show on the exhibit floor, in addition to several meals, coffee breaks and receptions. Source: Pet Food Forum

Hamex Hammermill -  Dinnissen
Grinding

3+ MIN

Hamex Hammermill - Dinnissen

Since 1948, Dinnissen Process Technology has been developing machines, complete processes and customised solutions for the food, feed, pet food, pharmaceutical and chemical industries. The focus mainly lies on the efficient handling and processing of powders, granulates and pellets.  One of Dinnissen's characteristic qualities is the ability to transform daring innovative ideas into working concepts that are successfully adapted by leading producers. A great example of such a successful innovation is the vacuum core coating process, invented by Dinnissen in 1992. Several years later, this was followed by the lean gravity mixing lines and the hammer mill featuring an automatic screen exchange system. These are just a few of the many technical breakthroughs that gained Dinnissen considerable recognition throughout the world. The fully automatic Hamex® Hammer Mill used by many multinationals has recently been extensively improved. The Hamex® Hammer Mill offers producers of meal-like feed many advantages, for instance extremely efficient milling and accurately definable particle size distribution.  In this updated hammer mill, the freely suspended hammers rotate at a speed of 1,500rpm in the milling chamber. Thanks to the unique design, this mill is characterised by a minimum noise level, which is good for the operator and improves reliability. Dependent on the properties of the product to be milled, different numbers of single or double hammers can be used. The centrifugal force that is generated forces the product that is being milled against the special jaw plates inside the milling chamber. The milled product then leaves the hammer mill via the exchangeable screens. This version has a fully automatic screen exchange system. When changing the screen, the screen on its screen holder is automatically slid out of the machine while the rotor continues to turn. This saves the ten minutes required for the rotor to stop, an ideal solution if the particle size must be regularly adjusted. Screens are also available with four different perforation sizes. Screens are exchanged in the time between the batches, meaning that no production time is lost. The safety of the operator is also guaranteed. Substantial reduction in cost price due to clever re-design  Much progress has been made on many fronts with the new Hamex® Hamer Mill. For instance, the method used to produce the machine has been automated and modernised even more, which has considerably reduced its total price. In addition, various ergonomic aspects of the machine have been amended, improving user friendliness and speed of screen changes. The Hamex® Hammer Mill also boasts large inspection hatches that offer fast and easy access for inspection, cleaning and maintenance of the relevant components. These multiple advantages together make an essential contribution to further reducing the eventual product cost price. Higher production capacity The Hamex® Hammer Mill is also fitted with a stone trap and a magnet that separate hard objects and magnetic particles from the product being processed. This helps to prevent product contamination and screen damage. It is also possible to choose a specially developed airflow system that quickly and efficiently regulates the transport of particles of the correct size. This increases the capacity and reduces energy consumption. by Dinnissen Source: All Extruded

Biorigin Promotes Functional and Clean label Ingredients at Pet Food Forum, Kansas City, USA
Veterinary

3+ MIN

Biorigin Promotes Functional and Clean label Ingredients at Pet Food Forum, Kansas City, USA

According to Mintel, over the past few years, consumers have been increasingly prioritizing food and drink recipes that claim to be free of artificial ingredients, such as artificial flavors, colors, and preservatives. 

The same values consumers consider when buying food for their families also apply to the foods they buy for their pets, so the trends in Petfood follow more and more those of human consumption, once pets became part of the family due to the phenomenon of humanization.  With this in mind, Biorigin used all of its know-how of more than 15 years developing natural ingredients to enhance the taste of the most diverse types of food for human to create a new clean label solution that makes pet foods more palatable, attractive, and even more tasteful. The visitors that come to its booth #2206 will be able to try the benefits of PalaUp, the new Biorigin solution that
brings the tastes of the tutor and your pet closer together.  Besides clean label and free from claims, greater transparency, sustainability, and ethically-sourced ingredients, personalization and functional claims are other key petfood industry drives. "Biorigin is committed to increase the value of their customer´s products. Our natural solutions add the functionality, benefits and food safety demanded by the pet owner and are interesting tools for pet food manufacturers to differentiate and segment the products according to specific needs, age groups, breeds, etc. We have high-protein solutions, and which promote gut and immune health' adds Thaila Putarov, Global Technical Manager of Pet Products line. One of the Company's key functional product is MacroGard, that acts on the natural defenses balancing their action and contributing to pet health and well-being. Studies conducted with MacroGard have shown positive effects on dogs in different conditions, such as atopic dermatitis, osteoarthritis and obesity. Biorigin's products are natural, clean label, GMO Free, GMP+, safe, since it guarantees the traceability of the entire production process from the raw material, and they are also sustainable. About Biorigin  Biorigin is a Brazilian company, founded in 2003, which mobilizes knowledge and technology to, using biotechnological processes, develop innovative solutions in natural ingredients for the animals' health and well-being.  Its portfolio is composed of safe ingredients, assured by the total traceability of the vertically integrated production process, in addition to the quality assured by certifications FSSC 22000, ISO 22000, ISO 14001, GMP+ (Feed Safety Assurance), Kosher (food produced according to Jewish norms)
and Halal (food produced according to Islamic requirements).  It is the first company in its segment to be certified by the Bonsucro Chain of Custody for yeast extracts and derivatives produced from fermentable sugar and sugarcane yeast cream, as well as Ecovadis gold rating and Smeta audit, showing the Biorigin's commitment to social, environmental, and economic practices through sustainable supplying.   About Pet Food Forum  Petfood Forum will be held in Kansas City, Mo., USA from May 03 to 04 and includes a three-day agenda loaded with opportunities to meet with industry professionals from all over the world, learn the latest pet food trends, discover new tools for success and share ideas. The conference and exhibition will kick off with Petfood Essentials and will continue with two full days of educational sessions.  by Biorigin 

Wet Pet Food Market - Global Analysis and Forecasts to 2027
Formulation

3+ MIN

Wet Pet Food Market - Global Analysis and Forecasts to 2027

The global Wet Pet Food Market accounted for US$ 22,218.1 Mn in 2018 and is expected to grow at a CAGR of 5.7% during the forecast period 2019 - 2027, to account for US$ 36,406.5 Mn by 2027. Wet pet foods are a good source of hydration for pet animals that show reluctance towards drinking adequate amounts of water. The contents of wet pet foods usually include chunks in gravy, chunks in jelly, casserole and meatloaf formats. The wet pet food is increasingly being preferred by pet owners as they help to boosts energy, builds muscles and lean mass, and stimulates the overall growth mechanism in animals. Consumption of wet pet food helps to provide the necessary nutrients such as proteins, vitamins, and minerals and keep pet healthy and hydrated. Moreover, such kinds of foods are considered as an ideal option for pets who cannot chew properly due to missing teeth, improper adjustment of jaws, or other related pet concerns. Such advantages offered by wet pet food makes them a popular and attractive option and the best source of hydration. Based on the product, wet pet food market is segmented into dog food, cat food, and others. In 2018, the dog food segment held a considerably large share of the global wet pet food market. The rising trend of nuclear families, rapid humanization of pets, and increased awareness about pet health have raised the demand for wet food for dogs in recent years. Furthermore, initiatives by various non-governmental organizations such as building rescue shelters, and growing compassion and care toward the health of stray dogs have driven the demand for high-quality dog food, which would, in turn, propel the sales of wet dog food. North America holds the largest share of the global wet pet food market and is projected to maintain its dominance over the forecast period. The growth of the wet pet food market in this region is primarily attributed to the presence of a large consumer base and high pet ownership in the US. Major market players present in North America wet pet food market includes Blue Buffalo Co., Ltd., FirstMate Pet Foods, and Mars, Inc., among others. These players are constantly working towards the innovations in new product developments of wet pet food with improved characteristics and high qualities. In the European region, the UK holds the largest share of the wet pet food market. The wet pet food demand in the UK is driven by the increasing population of pets. The pet food products have gained importance in the UK market owing increased focus of pet keepers towards healthy products along with empathy for pets. Moreover, the rise in disposable incomes of consumers in the UK has allowed the manufacturers to purchase better and healthy products for their pets in the UK. Some of the players present in the global wet pet food market are Blue Buffalo Co., Ltd., De Haan Petfood, FirstMate Pet Foods, Little BigPaw, Mars, Inc., Monge SPA, Petguard Holdings, LLC, Hill's Pet Nutrition, Inc., Nestlé Purina PetCare, and Butcher's Pet Care among others. The overall global wet pet food market size has been derived using both primary and secondary source. The research process begins with exhaustive secondary research using internal and external sources to obtain qualitative and quantitative information related to the wet pet food market. Also, multiple primary interviews were conducted with industry participants and commentators in order to validate data and analysis. The participants who typically take part in such a process include industry expert such as VPs, business development managers, market intelligence managers, and national sales managers, and external consultants such as valuation experts, research analysts, and key opinion leaders specializing in the wet pet food market. Reasons to Buy Highlights key business priorities in order to assist companies to realign their business strategies. The key findings and recommendations highlight crucial progressive industry trends in the global wet pet food market, thereby allowing players to develop effective long term strategies. Develop/modify business expansion plans by using substantial growth offering developed and emerging markets. Scrutinize in-depth the market trends and outlook coupled with the factors driving the market, as well as those hindering it. Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to products, segmentation and industry verticals. by Research and Markets All Extruded 

Will new food Label laws affect Pet Food in Chile, Mexico?
Packaging

2+ MIN

Will new food Label laws affect Pet Food in Chile, Mexico?

A new processed food labeling law in Mexico could follow one in Chile that's being applied to pet food, too. In October 2019, Mexico approved a new law for processed food labeling. If it follows the same progression as similar regulations in another Latin American country – Chile – the new law could eventually impact pet food, too. This type of legislation was quite debated and long-awaited Mexico, as the country has silently climbed to become the most overweight and obese country in the world. Human obesity is costing millions of dollars in Mexico and nearly 200,000 deaths annually for ailments related to overweight, such as diabetes, cancer and heart diseases. The new labeling will include graphical warnings on the packaging, highlighting excess sodium, sugars, calories, trans fats and saturated fats. The only countries in the region with similar regulations are Chile, Peru and Ecuador. Thus, it represents a major transformation for the local packaged food industry, at least in terms of explicit admonitory information. In this regard, it is worth analyzing how the new policy could eventually affect the labeling of pet food products in Mexico. If there is a relationship between processed human foods and pet foods at all, it is convenient to sketch out the likely impacts. Chile took the first step The so-called pet humanization trend is impacting the pet food industry in Latin America, as it is changing the perception that pet owners have toward ingredients and overall pet nutrition. In this context, Chile is the first country trying to apply its food labeling legislation to pet food products. In June 2019, the local congress initiated a process aiming to regulate labeling on pet foods. The initiative seeks to disclose key information on the contents of pet food products currently distributed in the country, in the same way human foods bear such information. This means that, if approved, Chilean pet food product labeling will likely include legends like 'high-calorie product' or 'high in fat content.' The Chilean initiative is supported by local scientific research, arguing, for example, that 'from the 33 commercial dog food products in the local market, only 12% satisfy the nutritional requirements from AAFCO (Association of American Feed Control Officials).' Inspiration for new pet food products in Mexico? As the healthy-labeling trend continues to permeate the Mexican processed food industry, consumers will likely start to ask for similar information for pet food products. With increasing obesity and overweight as major public health issues, not only for people but also for pets, it is foreseeable that the local pet food industry takes next steps toward a new generation of products. by Iván Franco

Why Should Pet Formulations Contain Antioxidants?
Micro Ingredients

5+ MIN

Why Should Pet Formulations Contain Antioxidants?

Antioxidants perform very important functions for the human body and also for food products. Because of this, they are always in evidence regarding scientific research and the media. They slow aging. They help in the prevention of chronic diseases. They increase the shelf life of food products. Regardless of the context, most people have heard of antioxidants. These compounds capable of retarding the negative effects of the oxidation process, either in vitro or in vivo , also find use in animal nutrition. If used to increase the shelf life of pet formulations, antioxidants are classified as technological antioxidants. On the other hand, if the goal is to promote benefits to the health of animals after consumption, they are classified as physiological antioxidants. Consumption of physiological antioxidants is related to a decrease in chronic diseases and an improvement in the cognitive health of animals. This factor makes these compounds extremely attractive from the development of feed rich in antioxidants point of view, which contains functional properties. But, to understand the action mechanism of antioxidants in pet food, the types that can be used and the sources from which they can be extracted, one must first understand the problems caused by the oxidation process. The excess of free radicals decreasing the quality of life of pets  In the pet organism, as well as in the human body, there is a balance between pro-oxidant factors, usually generated during the breathing process, and antioxidants, which can be consumed through diet. This balance is necessary to keep the organism healthy; however; when animals have poor health, advanced age, exposed to toxins or ingesting a diet poor in nutrients, this balance is affected and the number of pro-oxidant factors in the cells outnumbers the amount of antioxidants. This condition is called oxidative stress. The major problem with oxidative stress is the excessive generation of free radicals, species that have unpaired electrons and, as a result of this, are extremely reactive. Free radicals trigger a series of chain reactions, damaging cell membranes, proteins and DNA. The excessive multiplication of free radicals is related to the development of chronic diseases, including cancer and coronary diseases. Given this worrying scenario, is there any way to prevent the spread of free radicals and protect the health of pets? Antioxidants: the key to reducing oxidative stress Antioxidants, as the name suggests, act in order to slow or stop oxidation reactions. Each type of antioxidant will have a different mechanism of action. In general, this type of compound works by donating electrons or hydrogen atoms to free radicals, stabilizing them and stopping chain reactions. Therefore, it is interesting have antioxidants in pet food, for the maintenance of their immune system throughout life. Studies conducted on dogs have found that older dogs on a diet rich in antioxidants are able to learn complex tasks with a higher success rate than those which are deficient in this type of compound. According to the researchers, this result may be linked to the fact that oxidative stress contributes for the dogs' brains to deteriorate faster. Another study, also conducted in old dogs, found out that a diet rich in antioxidants decreases the chance of animals developing conditions linked to cognitive decline, such as easier recognition of family members. With all these benefits, how to ensure a diet rich in antioxidants? The key to this question lies in the ingredients used for pet formulations. Such ingredients should contain compounds that have antioxidant properties. Among them, may be present: • Carotenoids: group of pigments with colors ranging from yellow to red. Beta-carotene stands out, which has proactivity of vitamin A, responsible for maintaining the eyesight and skin of animals healthy, beyond the maintenance of growth, lactation and digestion. Also worth mentioning is lycopene, which has an efficient mechanism of deactivation of reactive species that lead to the multiplication of free radicals. Carotenoids are present in carrot, peach, tomato, watermelon, guava and other fruits and vegetables, as well as some fish and seafood such as salmon and shrimp. • Ascorbic acid (or Vitamin C): protects the immune system from the attack of bacteria and viruses. It also protects fat-soluble vitamins (A, D, E and K) from oxidation, maintaining their functions intact in the organism. Found in citrus fruits like strawberries, but also present in peppers, broccoli and leafy green vegetables. • Vitamin E: group comprising 8 different compounds (4 tocopherols and 4 tocotrienols). They have the ability to stop chain reactions of free radicals through the donation of a hydrogen atom to them. Highlight to the alpha-tocopherol, the form that presents the greatest biological activity among all the others. Present in walnuts, chestnuts, seeds and vegetable oils. • Phenolic compounds: group of compounds comprising phenolic acids, flavonoids, tannins and anthocyanins. Just like vitamin E, they also act as antioxidants through the donation of a hydrogen atom to free radicals. Found in fruits and herbs. • Bioactive peptides: recent research has shown that bioactive peptides with low molecular weight from enzyme hydrolyzed proteins present important antioxidant activity. But, how does the regulation of antioxidants work in animal nutrition? The european legislation classifies antioxidants in animal nutrition as 'technological additives', defined as 'substances that extend the shelf life of feed or materials used in feed, protecting them against the damaged caused by oxidation'. This regulation also describes how authorization should be required for an additive, in this case an antioxidant, to be used in animal formulations.It should be included basic information of the antioxidant as well as its classification and purity degree. In addition, manufacturing aspects should also be described, such as the way of obtaining the antioxidant, its methods of analysis and the metabolites formed after its consumption. It is also necessary to attach studies that prove the effectiveness of the antioxidant in question, as well as a commercialization proposal. Conclusion Nature has a great quantity of abundant sources in antioxidant compounds. These sources can be used as functional ingredients that will help the metabolism of animals to stay healthy, mitigating the harm caused by excessive multiplication of free radicals. The antioxidants in pet food formulation is an interesting way for the maintenance of animal health, promoting growth and development without further setbacks throughout the life of pets. Besides that; It is important to insert other ingredients in the formulation to enrich the pet food. Ingredients such as oils and fats from animal origin, which are rich in saturated and unsaturated fatty acids. by brf Ingredients
 

Global Pet Expo 2020
Events

5+ MIN

Global Pet Expo 2020

Welcome to Our World: Global Pet Expo 2020 - Explore more than 360,000 net square feet of exhibit space and discover never-before-seen pet products this February at Global Pet Expo, the pet industry's premier event -   Who:                  The American Pet Products Association (APPA) and Pet Industry Distributors Association (PIDA) present the 16th Annual Global Pet Expo.   When:               Trade Show Dates: February 26-28, 2020                              Wednesday and Thursday, 9 a.m. – 6 p.m.; Friday: 9 a.m. – 5 p.m.                              New Products Showcase Awards Presentation: Thursday, February 27 at 5 p.m.   Where:              The Show takes place at the Orange County Convention Center in Orlando, FL.   What:                The 15th annual Global Pet Expo, dubbed The One Show to Attend, proved to be the industry event of the year. With more that 17,000 attendees, the 2019 Show broke records across the board. Total buyer attendance was up an impressive 8 percent over the previous show year.  1,174 exhibiting companies were onsite representing 35 countries, and the expanded Show Floor boasted 3,604 total booths.   Continuously ranked one of the top 100 trade shows in the nation by Trade Show Executive Magazine, Global Pet Expo is just months away and estimated to be bigger than ever. The 2020 Show will take place in late February, giving attendees an even earlier preview of the latest and greatest pet products on the market. More than 1,000 manufacturing businesses from around the globe will be in attendance, each of them with a fresh take on the one-of-a-kind pet products that help make up the booming $72.56 billion pet industry of today. As the largest annual pet industry trade show in the world, the upcoming Global Pet Expo is expected to feature more than 3,000 product launches and nearly 300 first-time exhibitors. To help qualified buyers and media navigate the massive Show Floor and make the most of their time, Global Pet Expo designates specialty sections throughout the Show Floor including Natural Pet, Boutique, Everything Aquatic, and What's New!.  Global Pet Expo has a strict qualification process, ensuring that buyers are attending this Show to make purchasing decisions and place orders with exhibitors. More than 1,000 new product entries are expected in the highly-anticipated New Products Showcase, offering attendees an exclusive, inside look at the newest pet products before they hit the market. Taking up 45,000 square feet on the Show Floor, this hot spot recognizes the industry's most innovative new products and point-of-purchase displays. The New Products Showcase 'Best in Show' awards are the most coveted awards given in the industry. Winners will be announced Thursday, February 27 at the 10th Annual New Products Showcase Awards presentation. In order to be eligible to win, products must be entered in the New Products Showcase. Also contributing to the diverse and dynamic offerings available at Global Pet Expo, attendees can attend free educational seminars through the Global Pet Expo Academy. Managed by PIDA, last year's Academy featured 12 speakers who provided 37 hours of invaluable retailer education on topics such as marketing, merchandising, customer service and the hottest topics on using social media and embracing social responsibility. Proving to be a huge success, the seminars reached 1,900 attendees.   A media-exclusive press conference will take place onsite on Thursday, February 27, where APPA CEO Steve King will provide attendees important insight into what to expect from the pet industry in the coming year in addition to the latest pet industry news.   There has never been a more thrilling time to experience the amazing world of pets. Join us this February for Global Pet Expo 2020 and Welcome to Our World! The Show is open to independent retailers, distributors, mass-market buyers, members of the media and other qualified professionals. Global Pet Expo is not open to the general public. Press registration opens October 1, 2019 at www.globalpetexpo.org/pressreg.     Global Pet Expo, the pet industry's largest annual trade show, is presented by the American Pet Products Association (APPA) and Pet Industry Distributors Association (PIDA). The 2019 Show featured 1,174 exhibitors, 3,604 booths and more than 3,000 new product launches. Additionally, 7,029 pet product buyers from around the world attended. Global Pet Expo is open to independent retailers, distributors, mass-market buyers, and other qualified professionals. The 2020 Show will take place February 26-28, in Orlando, FL at the Orange County Convention Center. For more information, visit www.globalpetexpo.org.   The American Pet Products Association (APPA) is the leading trade association serving the interests of the pet products industry since 1958. APPA membership includes more than 1,300 pet product manufacturers, their representatives, importers and livestock suppliers representing both large corporations and growing business enterprises.  APPA's mission is to promote, develop and advance pet ownership and the pet product industry and to provide the services necessary to help its members prosper. APPA is also proud to grow and support the industry through the following initiatives: Pets Add Life (PAL), Tony La Russa's Animal Rescue Foundation (ARF) Pets and Vets program, the Human Animal Bond Research Institute (HABRI), The Pet Leadership Council (PLC), the Pet Industry Joint Advisory Council (PIJAC), Bird Enjoyment and Advantage Koalition (BEAK), and the Pet Care Trust.  Visit www.americanpetproducts.org for more information.   Pet Industry Distributors Association (PIDA) is the premier trade association representing the interests of pet product distributors since 1968. The mission of PIDA is to enhance the well-being of the wholesaler-distributor, to promote partnerships with their suppliers and customers and to work cooperatively with other organizations in fostering the human-companion animal bond. PIDA is also proud to grow and support the industry through the following initiatives: the Human Animal Bond Research Institute (HABRI), The Pet Leadership Council (PLC), the Pet Industry Joint Advisory Council (PIJAC), Bird Enjoyment and Advantage Koalition (BEAK), and the Pet Care Trust. Visit www.pida.org for more information.   Source: Global Pet Expo   Contact: Jamie Baxter or Julie Rowe The Impetus Agency 775-322-4022 [email protected] | [email protected]  

QRILL Pet: One Ingredient, Many Benefits
Animal Origin

2+ MIN

QRILL Pet: One Ingredient, Many Benefits

One of the challenges that many premium pet food brands face is to find an ingredient that will make their product stand out. Krill is a relative newcomer to the market and serves as a unique functional ingredient. However, what make this ingredient so unique? We have prepared a 60-second video for you, so you can learn about the key benefits in a fun and engaging way. A nutrient rich diet is important for all pets. One of those important and in fact most researched nutrients are omega-3 fatty acids. They have great health benefits for pets, including healthy organs, skin, and fur. Just like their pet parents, pets' bodies are unable to make omega-3s and they need a source that provides them with these essential fatty acids. However not all omega-3s are the same.  What makes the omega-3s in QRILL Pet special? Well, they are in the form of phospholipids. QRILL Pet is also a natural functional ingredient, made only of whole dried krill - pure nutrition for healthy pets. With our high-quality ingredient derived from Antarctic krill, we aim to enhance pet foods and keep pets strong and healthy. QRILL Pet is rich in:  Superior phospholipid omega-3s: the phospholipid-bound omega-3s are easily incorporated into cells and makes QRILL Pet an efficient source of these fatty acids. Marine proteins: QRILL Pet consists of 60% protein and these highly palatable marine proteins are the preferred choice of many dogs.  Natural choline: Choline is an important nutrient for pets, which impacts healthy brain development, muscle function, heart health, liver function as well as the nervous system.  Powerful astaxanthin: a strong and natural antioxidant. Astaxanthin helps to boost the pet's immune system and helps to prevent damaging effects of free radicals.  A new publication from Aker BioMarine unveils that the choline levels of Alaskan Huskies increased by 52 percent after receiving krill dietary supplement for six weeks Krill supports mindful choices  Making a positive impact in the world and making 'mindfull choices' is one of the biggest trends in recent years and we believe this trend will only grow and take new shapes in the years to come. Consumers wants healthy food choices, which at the same time gives them peace of mind in terms of environmental and ethical claims. By Aysen Korucu - Marketing Manager of Aker Biomarine Source: All Extruded

Pet Technology: Totally amazing or Too Much?
Market Information

3+ MIN

Pet Technology: Totally amazing or Too Much?

How do you use technology as a pet owner? Technology can help us manage busy schedules, stay on track with our fitness goals and connect with family and friends who live far away. In many ways, the newest tech gadgets can also be advantageous for our pets — but do they have any downsides? In humans, for example, too much time spent engaged with our phones can be detrimental to our mental and physical health. So, is there such a thing as too much technology for our pets? In order to live their best lives, pets only require the right nutrition, care, exercise and attention. While technology will never replace a cat curled up in her owner's lap or a devoted canine companion lying at his owner's feet, it can simplify life with pets in several ways. Nutrition: An estimated 60% of cats and 56% of dogs in the U.S. are overweight or obese. As such, a tech tool for weight management can be a real life-changer for chubby pets. Smart feeders and smart scales can help with portion control. Smart feeders for multi-pet families ensure that each pet is given the right amount of food and can also help cut down on fights over the dinner bowl. Smart water bowls encourage drinking and are a simple way to monitor whether or not pets with medical conditions are drinking enough. Veterinary care: Apps can help connect pet parents with vets and other healthcare providers. Visits to the veterinary clinic can be both stressful and inconvenient, but a virtual visit or text chat with a vet can eliminate some of those issues. At-home doggy DNA tests can unravel the mystery of a mixed-breed dog's genetic makeup, allowing owners to learn more about the potential health issues linked to their pet's breed and background. Microbiome test kits identify the type of microorganisms living in our pet's digestive tract, giving us further insight into their health, immunity and behavior. Exercise: GPS devices and step trackers can tell us just how active our pets have been during the day. Are they couch potatoes, or are they running laps around the living room? This data can help us determine whether a 30-minute walk will be enough to wear out our pup at the end of the day or if we will need to spend more time at the dog park. This technology can also help us locate our pets if they decide to go on an unapproved solo adventure. Cameras: Who doesn't want to see what their pets get up to when they're left at home alone? Whether it's separation anxiety — in the pet or the human — or a burning desire to help your fur-baby become the next viral video star, smart cameras give us a peek at what our pets do when we're not around. They can also help keep our pets safe in the event of a fire or break-in. And who knows? You may even catch them doing a little counter-surfing — in which case, you can offer them a quick scolding via video chat. Pet technology certainly has its advantages: smart cameras help keep both our pets and our homes safe, walking around the block in order to earn a badge on an app is still exercise, and texting with your vet can provide peace of mind. Ultimately, however, we should remember that pets are pretty low-tech; their biggest desire is usually just the pleasure of our company. Technology will only continue to improve and make our lives easier — for example, autonomous robots designed to automatically scoop dog poop are currently in the works. This begs the question, though: Will we eventually be plagued with too much data from our pets? All we know right now is that this is a possibility. In the end, owners will be best-served to remember that an app, a smart bowl or several hours of livestream video will never replace what we love most about our pets and the joy we feel in caring for them. Author: Kami Grandeen

Principles of Pet Food  Palatabity
Palatants

8+ MIN

Principles of Pet Food Palatabity

People expend a great deal of effort making food taste good. In pursuit of palatability, we sprinkle spices, use flavorful fats, and choose varying preparation methods. Appetizing foods take center stage at parties, holidays, and family gatherings. We applaud superstar chefs, and dedicate television channels, magazines, websites, and countless books to the subject of pleasurable flavors. Is it any wonder that our pets respond to food flavors, as well? Instead of food on your plate, consider the fare served in our pets' bowls. A celebration of flavor happens every time a pup bounds to his bowl, or a cat responds to the sound of a can opening. Not only do we want pets to enjoy meal time, we want to ensure they're getting proper nutrition to support a vibrant, healthy life. Just as most people probably won't eat a bowl of wheat germ each morning — no matter how healthy it is — a pet can't be forced to eat a healthy but unpalatable meal. WHAT ARE PALATANTS? Palatants are ingredient systems that are specially designed to make pet foods, treats, and supplements taste better, ensuring that pets receive the vital nutrients they need. Palatants entice a pet to consume a food, treat, or supplement that, while nutritious, may be inconsistent with their native diet. Pet food palatants are widely used in many regions of the world. In particular, large markets exist in regions that have high per household pet food consumption, such as the United States, Australia, France, Japan, and Chile. Dry foods make more frequent use of palatants, and use palatants at higher inclusion rates than wet foods. Wet foods tend to naturally be more palatable due to processing techniques and higher moisture content. Adopting palatants in emerging pet food markets are beneficial to both manuacturers' brands and the pet. As consumption of pre-packaged pet food grows, flavor requirements for the food become more important. Originally, pet food palatants were referred to as 'digests.' Digests are proteins that are enzymatically broken down and applied to dry foods to provide the sensory impact of meat. Palatants have grown significantly more sophisticated since the days of digest. Today, palatants are as varied as the pet food brands that rely on their use. PALATANT FORMS Palatants are available as dry powders and liquids, and as systems that use both dry and liquid components. Some palatants are designed to be applied topically, while others function best when mixed into the kibble or can. Typically, palatants are formulated for either dog or cat foods, but sometimes a palatant works well across diets. The interplay between the kibble or chunk that underpins the food and the palatant is important. Certain kinds of pet food work better with specific kinds of palatants. For instance, richer pet food formulations may utilize mild supporting flavors in lieu of a very strong palatant. The quality of the chunk or kibble is important as well. Even a premium palatant may not be able to significantly improve a very poor quality kibble. PALATANT SOURCES Palatants can be meat or vegetable based, and may be designed to meet a variety of claims (grain-free, limited ingredient, non-GMO, natural, low fat, etc.). Palatant components include proteins, yeasts, phosphates, antioxidants, antimicrobials, processing agents, and other ingredients. Palatant protein sources vary depending on desired performance targets, cost requirements, and brand claims. The protein can be vegetable or animal derived. Vegetable derived proteins come from many sources, including corn, soy, potato, and specialty grains. The desired vegetable protein source often depends on customer-specific needs. Common animal derived proteins are poultry, pork, and fish. A protein source that is available in one region — say kangaroo in Australia — may be considered uncommon in other regions of the world. Just as meat proteins can come from different animals, they can also come from different parts of the animal. Meatbased protein might come from skin and muscle tissue, or it might come from viscera. Viscera is a meat by-product that generally refers to the soft internal organs from the main cavity of a slaughtered mammal. PALATANT PERFORMANCE AND APPLICATION Palatant performances range from economy to mid-level to premium; price points are typically commensurate with performance. The upcharge per ton depends on the application rate, which generally ranges from 1% to 3% for liquid palatants, and 0.5% to 2% for dry palatants. Great results can be achieved by formulating with best-inclass palatants, particularly when the brand capitalizes on the positioning opportunity that comes with the use of a premium palatant At the pet food manufacturer, palatants are usually applied topically to kibble in liquid or dry form, or a combination.  Liquid and dry powder palatants are commonly applied using a drum coater, spinning disk coater, or a vacuum coater. Topical application methods depend on the chosen palatant system and equipment flexibility.  If both liquid and dry palatants are used, the process will often call for topical application of an oil or fat, followed by the liquid palatant, followed by the dry palatant. For a canned product, palatant may be added on top of the food just before the can is sealed, or it may be mixed directly with the paté, gravy or chunk before canning occurs. Not only have palatants become more sophisticated, the science of pets' tastes and preferences have grown too. MEASURING FLAVOR PREFERENCES Pets can't voice their opinions about particular flavor preferences, so it's necessary to discover their preferences in other ways. Pets 'vote' on flavor preference through their consumption of food. The gold standard of consumption testing is a paired comparison, also known as the 'twobowl' test. In this type of test, the animal is allowed to choose between two bowls of food for a pre-defined  amount of time. The animal is observed, and numerous measurements are recorded. Common measures include intake ratio, consumption ratio, first choice, preference, and first approach. Intake Ratio (IR) measures the amount of one ration consumed divided by the total consumption. The mathematical formula is: Ration A Consumed ÷ (Ration A Consumed + Ration B Consumed). For example, if a dog consumes a total of 400 grams of food, and Ration A comprises 240 grams of the total consumption, the IR for Ration A is 0.60. Consumption Ratio (CR) compares the consumption of one ration in terms of the other ration. The mathematical example of this formula is Ration A Consumed ÷ Ration B Consumed. If a dog panel ate 1500 grams of Ration A and 1000 grams of Ration B, the CR would be 1.5A.   Both IR and CR account for the fact that total intake may vary from day to day depending on external factors, such as weather or the animal's mood. While the total amount consumed from day to day may change, the IR and CR measures remain valid because external factors would be expected to impact consumption of both rations similarly. First Choice (FC) measures 'draw' to the bowl, or which ration first attracts the pet to eat. It is expressed as a fraction of animals that ate a particular ration first. For instance, if 15 cats on a 20-cat panel ate Ration A first, Ration A would have a FC of 0.75.
Preference provides insight into significant preferences by individual animals in a group of pet taste testers. If part of the panel has an extreme preference for Ration A, and the balance of the panel has an extreme preference for Ration B, the CR might appear as if the rations have parity palatability. However, taking a deeper look at Preference data will indicate that the data do not have a normal distribution. First Approach is an observational measure that indicates which bowl the pet first approaches, regardless of whether the pet consumed any of the ration. If a dog approaches Ration A in a two-bowl test, sniffs Ration A, then switches to the Ration B bowl and consumes it, Ration A would still win First Approach. TESTING PROTOCOLS Different brands and manufacturers rely on different consumption testing measures, depending on the desired outcome. Some brand teams place importance on the pet racing to the bowl. Others place importance on the bowl being emptied completely. It is important to clearly define the preferred outcome with the palatant provider so the proper palatant is selected. Though the two-bowl test is the industry standard, users of preference testing data should be aware that there are variations between testing protocols. Some variations include the number of pet participants, the environment, the feeding length, the 'normal' diet of pet participants, the breed of the pet participant, and even the region where the test is run. In addition, there are different ways to test and verify the pet participants' tasting talents.  Some common ways of evaluating an animal's ability to discriminate are to run a set of known tests and evaluate their choices. One such test is an Obvious Test: two products with a known large difference (such as unflavored kibble versus flavored kibble) are compared. The winner of this test should be 'obvious' to the pet. Another common test is an A/A Test, where the same product is placed in both bowls.  In this test, the animal should not show preference for either bowl. If they do, something other than flavor discrimination is driving consumption. Finally, an Application Test, in which different application levels of the same palatant are compared, will evaluate a pet's discrimination ability. This test helps the researcher understand which animals can discern slight differences, and which animals prefer higher or lower flavor applications. Regardless of the kind of tests used, it is important to understand the individual animal's feeding behaviors, and to make sure the pet participants are making consistent feeding choices. In addition to understanding testing variation, it is important that researchers establish the question they want answered before testing begins so tests can be structured appropriately. For example, a test to indicate whether a new flavor performs better than the existing flavor would be structured differently than a test between a new flavor and a benchmark (typically a primary competitor). The former test answers 'how does the new flavor compare to our current flavor?', which may allow for a 'new and improved' type claim. The latter answers 'how does the new flavor compare to my primary competitor?', which may support a selling strategy or defend a brand's positioning. EQUAL VS. IDENTICAL It's important to remember that, even if two products demonstrate palatability parity, it does not mean the two products are identical. It simply means the animal has the same preference for both foods. In fact, the foods could be quite different. For example, say you like pizza and burritos equally. Though you like them to the same degree, the meals are quite different in flavor. In the same way, if the intake ratio between a chicken-flavored diet and a fish-flavored diet is 0.5, it means the pet liked both diets equally, but not that the diets are the same. Much goes in to ensuring that the fare formulated for pets actually gets eaten by the cats and dogs for which it is created. While applause and rave reviews are not the typical pet responses, wagging tails and insistent mealtime meows are. Palatants make happy mealtimes possible, and help ensure that our beloved cats and dogs get the nutrition they need to be healthy, lifelong companions. by AFB Imternational  Source: All Extruded
 

Uruguay: Small yet Developed Pet Food Market
Market Information

2+ MIN

Uruguay: Small yet Developed Pet Food Market

Thanks to a younger population and high level of pet ownership, Uruguay is a relatively strong pet food market. The Uruguay pet food market possesses some first-class factors that make it stand out in its region. Like its neighbor Argentina, it is a pet-loving country. To explain the reasons behind Uruguay's market success, it is necessary to assess some population dynamics, as they play a key role in the development of the industry and influence how Uruguayans pamper their pets. First, the human population in Uruguay is estimated at 3.5 million people, and 51.5% are women. Also, the country likely has the highest rate of homes with only one person across the region, at nearly 23% of the total households. In terms of age, millennials represent 26% of the total population; yet, if we consider millennials plus gen X together, the proportion goes up to 43.3%. Considering such figures, we estimate Uruguay has the highest pet ownership rate in South America (only dogs and cats), at around 69% in 2019. As for the pet food market, dogs and cats consume nearly 120,000 tons of pet food per year.  Where are the current pet food market opportunities? Given the favorable demographic trends in Uruguay, it is likely that some business opportunities lie in the e-commerce arena. As in other markets across the region, online sales are just starting to develop. However, this country has the perfect combination to further grow online sales. For example, according to the consultancy firm BS LatAm, Uruguay has the highest use of credit cards in the South American region, with a penetration rate of 35.6%, ahead of Argentina, Chile and Brazil. In this token, the giant Latin American e-commerce site Mercado Libre is likely the market leader in the country, as there is little competition in this segment. Currently, the site offers 250 product varieties of dog food and 30 for cats. A combination of three elements – a young population, high pet ownership and intensive use of electronic means of payment – can further stimulate the nascent channel of e-commerce sales. For the development of the online market, it is necessary for the surge of new pet food digital outlets to take full advantage of the opportunities this market offers. One strategy that small and medium-sized pet food manufacturers are pursuing in Latin America is launching their own online stores. Perhaps this could be a first step for the Uruguayan market to find new market niches and stimulate sales. by Iván Franco

KSE to further Establish Presence in US market
Dosing

2+ MIN

KSE to further Establish Presence in US market

The push for pet food and feed manufacturers to modernize their processing facilities is behind The Netherlands-based KSE Process Technology's plans to expand the company's presence in the US. KSE anticipates corporate mergers and acquisitions along with major technological innovations and automation will contribute to demand for the company's expertise in the North American markets.   ''Many of the [US] factories date back to the 1950s and 1960s and are primarily designed for bulk production. In the meantime, KSE is seeing an increasing demand in the US for specific animal feeds that can be produced in small series,' said Dennis van Lankeren, head of North American sales at KSE. 'The company therefore expects the American market to professionalize and innovate at an accelerated pace in the coming years. Large agrofood groups such as Nutreco are also becoming increasingly active in the US. This is a sign for us that substantial investments are in the pipeline.'' KSE is a technology company with a wide range of dosing and weighing machines, automation solutions and services for the global pet food and feed industry. To date, KSE's four projects in North America — three in the US and one in Canada — illuminated regulatory hurdles and unique challenges such as requirements differing from state to state, but Van Lankeren said KSE is establishing a presence in the US and getting to know the market better. 'We have already stationed a service employee in Ohio and the St. Louis region may follow soon. We are also considering setting up a local sales office so that we are even closer to the market. And in the longer term, we may have to set up a local production facility,' Lankeren said. KSE credits support from the Brabant Development Agency (BOM) in successfully making the step to North America. BOM has assisted KSE with establishing its American legal identity, meeting key business partners and developing a meaningful network in the US. Founded in 1973, KSE Process Technology is a global player in the field of dosing and weighing systems for the animal feed industry. From flour to maize, salt, vitamins and minerals, animal feed can contain up to 50 raw materials. According to the company, KSE's equipment, process lines and smart, future-proof software ensure that all ingredients end up in the finished product quickly and in the right dosage. The family business in Bladel, The Netherlands, employs around 160 people, including 20 R&D specialists. By Jennifer Semple

Complete and Balanced: A closer Look at Pet Food Labels
Packaging

4+ MIN

Complete and Balanced: A closer Look at Pet Food Labels

What does it mean that my pet's food is 'complete and balanced?' Most commercial pet foods are formulated to be 'complete and balanced," '100% complete' or 'scientifically balanced.' All these phrases mean the same thing: the pet food has been formulated to meet a recognized standard of minimum and maximum nutrients that a pet requires at the claimed 'life stage' on the pet food package. The official standard for dog and cat foods in the U.S. is established by the Association of American Feed Control Officials (AAFCO) and the U.S. Food and Drug Administration (FDA) through expert committees composed of veterinarians, companion animal nutritionists from academia, members of the animal food industry and the FDA. The basis for the committees is to review all current and pending nutritional information for specific companion animals. The committees recommend minimum and maximum nutrient levels that should be formulated to ensure a safe and correct diet for each stage of life. Essential nutrients versus non-essential nutrients in pet foods There are both essential and non-essential nutrients that animal scientists have identified for the dog and cat, and these vary from 42 to 48 essential nutrients depending on whether we are looking at a kitten or puppy versus a senior cat or dog. Non-essential nutrients are those that the pet can produce within its body from the foods it eats and are not needed on a daily basis. Essential nutrients are those that the pet needs daily to maintain a healthy life, and these nutrients are specified in the AAFCO Dog and Cat Nutrient Profiles. The sources of these required nutrients come from the ingredients and supplements (vitamins and minerals) that make up the recipe of the selected pet food. These ingredients are required to be listed in a descending order of inclusion amount under a section titled 'ingredient listing,' which is usually found on the back or side panel of the pet food package. The names of the ingredients listed follow terms used by the FDA and AAFCO in their regulatory rules and guidelines. Balanced food depends on age and type of pet To ensure that a pet food is complete and balanced, it must meet the minimum nutrient levels for the claimed life stage of the pet at the time of feeding. There are several stages of life, each with small changes or additional nutrients that are part of the requirements. For example, since a puppy requires a higher level of protein and energy, fat levels are listed in the label guarantee because fat is an excellent source of energy needed for ensuring proper growth. Some minerals might be shown in the guarantee because they are important. Calcium and phosphorus are needed for the building of strong bones, but in large breed puppies, excess levels could cause structural problems. Likewise, kittens have a higher protein requirement than puppies and need different levels of vitamins and minerals for their growth compared to an adult cat. Complete and balanced pet food also means that proper levels of 'crude protein' (an animal feed term) are available for the pet, with higher levels required for reproduction, lactation and growth. Protein is made up of many amino acids, which are components of tissues, hormones and other metabolic functions of the body, so AAFCO lists amounts for essential amino acids that must be supplied on a daily basis. Fat is another essential nutrient that is listed as 'crude fat'; however, like crude protein, fat has components of essential fatty acids that are required on a daily basis, such as omega-3 and omega-6 fatty acids. Vitamins and minerals can be found in the individual ingredients. However, due to processing, such as grinding, cooking, drying and storage, some of these vitamins and minerals can change or lose their bioavailability, so fortification of the diet for essential vitamins and some minerals is required. Premium pet foods typically include proteinated trace minerals due to their higher bioavailability. ike human food, pets need some fiber and carbohydrates in their diets. Even dogs have shown that they need some carbohydrates on a routine basis, and as evolution of the dog has occurred, they have developed genes that allow them to digest carbohydrates. Cats have the ability to handle a moderate level of carbohydrates in their diet quite well. Fiber plays a significant role in helping pets control the passage rate of their food in their digestive tract. With cats, it helps limit hairball formations. You will see in the AAFCO requirements that crude fiber must be listed on the label in the section titled 'Guaranteed Analysis,' which shows the amount of fiber and other carbohydrate fractions found in the diet. Even though AAFCO has not set any minimum or maximum levels on crude fiber in the nutrient profiles, this nutrient, which has many components, such as sugars, ligands and starches, helps maintains the balance of a complete diet. Next time you are in the pet food aisle, check those labels to ensure your pet's food is truly complete and balanced. by All Extruded

The Annual Cost Of Pet Ownership: Can You Afford A Furry Friend?
Market Information

7+ MIN

The Annual Cost Of Pet Ownership: Can You Afford A Furry Friend?

The first-year cost of pet ownership exceeds $1,000, according to the ASPCA. Learn what pet expenses to expect before bringing a dog or cat into the family Do you have friends who—as soon as they moved into their first adult place of their own—immediately went out and got an adorable puppy or cat? I sure do, because I was one of them. When I was 24 I moved into my first 'real' apartment with my girlfriend (now wife), Lauren. We could barely afford the rent, but being young and overwhelmed by 'playing family' for the first time, we adopted two kittens from a local animal shelter. Ten years later, we've lost one of the cats but the other, a raspy-breathed tortoise calico named Moose, is still in the family. Along the way, we've spent thousands on food and veterinary care including a $2,000+ surgery that fell while Lauren was an even poorer law student. We certainly don't regret having pets—in fact, we've now adopted a dog, too—but we obviously were not thinking about the potential (and not insignificant) costs of pet ownership when we were young and looking for a cat. If you have the foresight and are considering bringing a furry friend into your home, you might want to ask: Can you afford to be a pet owner? The costs of bringing an animal into your home go far beyond any initial adoption fee, which can vary from nothing at all to hundreds of dollars. Here is a breakdown of the average first year cost of pet ownership for one medium dog. One-time pet expenses Spaying or Neutering: Dog: $200 / Cat: $145 Initial Medical Exam: Dog: $70 / Cat: $130 Collar or Leash: Dog: $30 / Cat: $10 Litter Box: Cat: $25 Scratching Post: Cat: $30 Carrying Crate: Dog: $60 / Cat: $40 Training: Dog: $110 Total One-time Costs: Dog: $565 / Cat: $365 Annual pet expenses Food: Dog: $120/ Cat: $145 Annual Medical Exams: Dog: $235 / Cat: $130 Litter: Cat: $200 Toys and Treats: Dog: $55 / Cat: $25 License: Dog: $15 Pet Health Insurance: Dog: $225 / Cat: $175 Miscellaneous: Dog: $45 / Cat: $30 Total Annual Costs: Dog: $695 / Cat: $705 According to this report, the total first-year cost of owning a dog is $1,270 and for a cat it's $1,070. As you can see, having a pet can cost you over $1,000 in the first year, and well over $500 each additional year. Depending on the food you buy and sudden medical expenses, the costs could be much higher. Furthermore, these tables are not inclusive. If you travel, tack on pet sitting or kennel services, and if you rent an apartment, expect to pay a sometimes no refundable pet deposit or cleaning fee, if your landlord allows animals at all. he Texas Society of CPAs has a PDF version of a pet budget worksheet you can use to help you estimate pet ownership costs. While the page is geared at parents teaching kids the costs involved in pet ownership, the actual worksheet is universal, and could be useful in trying to determine what your actual pet ownership costs might be. These figures take into account having pet health insurance, which many pet owners do not. If your animal gets sick and you do not have insurance, vet bills can quickly escalate into the thousands of dollars. If you don't have pet insurance, then potential pet costs are another reason to have an emergency fund of at least several thousand dollars. Your reactions Since we first published this breakdown, animal-loving readers had some passionate opinions about the subject. Reader Willfe said he thought some of the averages were too high. His cats' food costs about $72 per year, he said, even though it's name brand. He also suggested buying litter in bulk, which he said could lower that amount as much as $50 per year. Another reader, Amy, said she is part of the 'frequent buyer' program at her pet store, so she is able to get the tenth bag of dog or cat food for free. On the other hand, some readers pointed out there are occasional surprise costs associated with pets—and not a good kind of surprise. These additional fees could be significantly higher than the estimates. Livingalmostlarge said he spends $30 per month on Heartguard and flea/tick medication. Meg suggested there might be some opportunity costs associated with pet ownership. 'Many of my coworkers have to take long lunches and frequently miss office happy hours to go home and walk their dogs. I also see people in suits frantically walking their dogs in the morning by my building, late for work. Not something I'm ready to deal with yet,' she wrote. 'Carpets ruined or at least in need of professional cleaning and de-stinking, furniture clawed, doors scratched up, flower and vegetable gardens unearthed, window screens ripped, draperies sprayed upon….eeek!' she wrote. How to prepare for the unexpected Kiplinger recently published an article on this topic, the hidden and unexpected costs of owning a pet. The authors suggest putting away an emergency fund for unexpected pet health costs: 'Owners will likely incur at least one $2,000 – $4,000 bill for emergency care at some point during their pet's lifetime', says Dr. Louise Murray, vice-president of the ASPCA's Bergh Memorial Animal Hospital, in New York City. In our case, that's already been true. When he was two, DiMaggio almost died of a mysterious bacterial infection in his brain. When we thought we might lose him, we would have paid anything to make him better. Luckily, he pulled through. But between his medication and time in the pet hospital, the illness cost us several thousand dollars. Staff writer Lauren Barret says it's also good to budget for pet dental care. 'My cat, Luna, has bad teeth—it's genetic, just like with people—and she's already had three removed, and will need to have more taken out soon. I'm kind of just assuming this will keep happening every year or so, and set aside $500 or so to cover it.' We've also had to pay for either a kennel or similar service when we go on vacations. I guess that's somewhat expected, but in a given year, it's hard to budget for that. Four tips for would-be pet owners What should we learn from this? Like a lot of things, the costs of pet ownership are unpredictable. As much as we can estimate cost for a year, it's better to have a safety net in case of a major illness or other emergency. You never want to be in a situation where you have to choose between saving your pet's life and putting yourself into serious debt. Here are a few steps for making sure you can afford to own a pet: 1. Figure out how monthly expenses will affect your budget. Are you currently overspending in some area (eating at restaurants, indulging a shoe passion, maybe) where you can cut back? Is that worth it to you? If the answer is 'no,' you probably aren't willing to make the sacrifices necessary to keep a pet happy and healthy. 2. Set aside between $1,000 and $2,000, or a portion of your emergency fund for that unexpected vet bill. Don't just say, 'It would never happen to me.' We didn't think it would happen to us either. But as the Kiplinger article says, it is almost definite that every pet during its lifetime will have a major vet bill. Setting aside the funds for that is not optional! 3. Consider how you will feel if you are faced with a life-saving vet bill you can't really afford before it happens. If you don't, you may be faced with a Sophie's choice between your pet's life and being able to pay the rent next month. Don't put yourself in this position; it's not fair to you, nor your future furry friend. 4. If you're worried about not being able to afford big vet bills, consider pet insurance. My family did not purchase pet insurance, but in hindsight we probably should have. When you visit your local vet, he or she will likely have a lot of information for you about purchasing the insurance, but you should do your own research. Not all policies are created equal. Policygenius is a Money Under 30 partner, and they offer great resources on pet insurance. What about you? Do you have a tip for saving money throughout your pet's life? When were you ready to afford your first pet? What is your largest pet expense? Summary At the risk of sounding like my mom when we begged for a dog as kids, owning a pet is a significant financial responsibility. It's not a decision to be made on a whim. Be sure to do the math before you take home your new friend. by David Weliver

The Origin of Current Omega Fatty Acid Standards in Pet Food
Animal Origin

3+ MIN

The Origin of Current Omega Fatty Acid Standards in Pet Food

In 2015, AAFCO approved specific fatty acids ratios for pet foods. Omega fatty acids are used by the body to reduce inflammation and are building blocks for many biochemical pathways. Some of these fatty acids are essential, meaning the body cannot make its own. Diet is the richest source of omega fatty acids. Omega-3 and omega-6 fatty acids are necessary in dogs, cats and humans; the ratio they are delivered to the body matters as well. AAFCO recommends the omega-6 to omega-3 fatty acid ratio be less than 30:1. This means for every measurement of omega-3 fatty acids in the diet, the maximum omega-6 allowed is 30 measurements. Omega-6 fatty acids are most commonly sourced from meat, but are also found in high concentrations in corn, soy and other grains. Omega-3 fatty acids are most commonly sourced from fish and shellfish, but also flax seed oil and other seed plants. A manufacturer is permitted to produce a food with a lower ratio than 30:1, but for most commercial pet foods, the higher ratio will be most typical. In conventionally raised, grain fed beef, the omega-6 to omega-3 fatty acid ratio is close to 12:1. Grass fed beef has a much lower profile – 2.5:1 omega-6 to omega-3 fatty acids. Corn and soy contain only omega-6 fatty acids; which may explain why most commercial pet foods have such a high ratio of omega-6 fatty acids to omega-3. If a pet food is based on corn and meat fed a corn-based diet, the food will be quite high in omega-6 fatty acids. Omega-3 fatty acids must be consumed for a body to function and to balance the omega-6 fatty acids. Fortunately, most meats provide some omega-3 fatty acids, even if the animal was raised on grain, enough to fulfill AAFCO recommendations. While the body needs both omega-3 and omega-6 fatty acids for health, there are numerous studies that document the inflammatory effects of high levels of omega-6 fatty acids in the diet. Consumption of too many omega-6 fatty acids leads to inflammation, heart disease, cancer and autoimmune disease, at least in humans (the expectation is the case is the same for dogs and cat). Similarly, too few omega-3 fatty acids will also lead to inflammation. In human studies, a ratio of 10:1 or less omega-6 fatty acid to omega-3 is most healthful. Less than 5:1 is even better, linked to reduced signs of asthma, arthritis and chronic disease in humans. Initially, it seems shocking that AAFCO standards would allow such high concentrations of omega-6 fatty acids compared to omega-3 in pet food. However, by understanding the majority of conventional pet foods consist predominantly of corn and corn-fed meats, it is easier to understand the high ratio. Home-prepared, raw and select premium pet foods made with grass fed meats will have a much lower omega-6 to omega-3 fatty acid ratio. Even some premium, grain-free pet foods will have lower fatty acid ratios due absence of corn and soy from the label. However, careful research of each food is required to determine presence of other crop foods with high concentrations of omega-6 fatty acids. Such a high ratio of 6:3's in commercial pet food explains why so many pet owners find benefit from feeding fish oil to their pets – there are not enough omega-3 fatty acids in their pets' diets. For this reason, it benefits most pets have fish oil added in small quantities to their food. Some owners may find no change in their pets' appearance with fish oil – these animals may do better with flax seed oil or freshly ground flax seed added to the food. Typical portions of fish oil would be ½ to 1 teaspoon per cat per day; 2 teaspoons for a 30 pound dog per day. Fish oil should be refrigerated when opened so it does not become rancid; rancid oil loses its health benefits. Gelcaps are another great way to add oil supplements to pet food without having to worry about shelf life. AAFCO standards are written for 2 reasons: To make sure there are enough minimum nutrients for dogs and cats to live. To fit into the manufacturing paradigm of commercial pet food. The standard for pet food based on real food should be different – sadly, said standard is currently unrecognized. by Dr. Cathy Alinovi DVM  

Dogs prefer to eat Fat, and Cats surprisingly tend toward Carbs
Minerals

4+ MIN

Dogs prefer to eat Fat, and Cats surprisingly tend toward Carbs

Dogs gravitate toward high-fat food, but cats pounce on carbohydrates with even greater enthusiasm, according to research into the dietary habits of America's two most popular pets. The study sheds new light on optimal nutrition for the animals and refutes a common notion that cats want and need a protein-heavy regimen. Findings were published in the Journal of Experimental Biology. "The numbers were much different than what traditional thinking would have expected," said the study's corresponding author, Jean Hall, a professor in the Carlson College of Veterinary Medicine at Oregon State University. "Some experts have thought cats need diets that are 40 or 50 percent protein. Our findings are quite different than the numbers used in marketing and are going to really challenge the pet food industry." Dietary proteins contribute to a number of important physiological functions such as blood clotting, production of hormones and enzymes, vision and cell repair. Protein also has the most power to make the eater feel satiated; carbohydrates are No. 2 in that regard, followed by fat. Hall's research involved monitoring 17 healthy adult dogs and 27 cats over 28 days and used four types of food that were designed to taste equally good; with flavor out of the equation, the animals could make macronutrient choices based only on what their bodies were telling them they needed. "Previous studies have shown that if you don't balance palatability between foods, cats do in fact prefer to eat very high levels of protein and dogs want to eat a lot of fat," Hall said. "When you balance palatability, both dogs and cats prefer significantly different macronutrient content than what they would choose based on taste." The animals studied by Hall and her collaborators could choose among high-fat, high-carbohydrate, high-protein and balanced foods. Each day, dogs had an hour to eat all they wanted up to a predetermined caloric intake -- that is, they could get all the calories they needed for metabolic requirements and to maintain weight, but no more. The cats in the study were likewise not allowed to overeat, though even if given unlimited access to food that tastes how they like it, cats tend to eat in a weight-maintenance way by adjusting their intake based on the food's energy density. In the study, cats had 24-hour food access up to the point of hitting their caloric threshold. Food container placement for both dogs and cats was changed daily to guard against "bowl position bias" affecting the results, which showed the cats on average chose to get 43 percent of their calories from carbs and 30 percent from protein. Dogs on the other hand went for 41 percent fat and 36 percent carbs. Not a single dog or cat chose to get the highest percentage of its calories from protein. Within the aggregate cat findings were trends correlating with age and lean body mass -- how much muscle an animal has. Younger cats with less lean body mass tended more strongly toward protein consumption than younger cats with more lean body mass; younger cats in general wanted protein more than older cats. On the dog side of the study, high-protein foods were the least popular among younger animals with less fat body mass; dogs with greater fat body mass had the strongest preference for getting calories from protein. "Because the choice of macronutrients was influenced in both dogs and cats by age and either lean body mass or fat body mass, that suggests a physiological basis for what they chose to eat," Hall said. The research also involved determining the diets' effect on selected metabolites of each macronutrient class -- what they break down into in the body. Hall found the older cats' blood had much lower levels of DHA, a long-chain omega-3 fatty acid that's important for the brain, heart and eyes, than the younger cats. "None of the foods had ingredient sources of DHA or EPA, another long-chain omega-3, but cats are able to synthesize DHA by elongating and desaturating fatty acids," Hall said. "The older cats, though, are a lot less efficient at that." More potential bad news for the older cats: Their concentrations of sulfated microbial catabolic products -- protein-breakdown leftovers that in humans are connected to cardiovascular and kidney disease -- were significantly higher. "Just like with older people, older cats may have a different gut microbiome than younger cats, which would mean different microbial metabolic activities," Hall said. Basically, if a younger cat gets more protein than it can use, it can safely deal with and dispose of the excess a lot better than an older cat can. The Pet Nutrition Center of Hill's Pet Nutrition, Inc., supported this research. by Oregon State  University Source : All Extruded

Pet food and an Evolving Protein Market
Formulation

3+ MIN

Pet food and an Evolving Protein Market

The trend for high protein pet food products seems to be here to stay. It's standard practice in today's market for all brands to offer at least one high protein option in their product portfolio. Further, for many years now, pet food manufacturers have explored the utilization of novel and niche proteins in addition to traditional animal proteins (i.e. beef, poultry, fish, etc.). One could argue that the incorporation of niche proteins in pet food formulations should no longer be deemed a trend — rather, a necessary long-term option in a product portfolio. While the protein types that we see infiltrate the pet food industry vary from year to year, niche proteins are not leaving the pet food market in the near or distant future. In fact, pet owners are becoming more discriminant in their selection of proteins in their pet's diets. Pet food formulations that incorporate lower-quality animal proteins are generally viewed as inferior. As a result, pet food manufacturers are forced to look towards high-quality proteins which have previously not been considered in the ingredient stream for their industry. As the pet food industry continues to utilize more — and higher quality — protein, the demand results in competition with proteins intended for human consumption. Currently the demand of the pet food industry is not currently at a level which could impact the supply of proteins for human consumption. However, as meat consumption and pet ownership increase globally (in response to an improved global economy), the demand for high-quality proteins in pet food manufacturing may not be sustainable. History tells us that trends in human foods eventually make their way into the pet food industry. Mars Pet Nutrition recently noted that previously, human trends took five to seven years to reach the pet food industry. Now, human food trends transition into the pet food industry within a modest two years. In the past few years, there has been a noticeable 'humanization' of pet food products and largely, pet owners want their pets to consume a diet that is similar to their own. Recently, perhaps the most pervasive human food trend to impact the pet food industry is a focus on the social/value-based traits regarding pet food ingredients — namely proteins. Now, not only do pet owners prefer a pet food with protein as the primary ingredient, they have an increasing interest in how the protein was procured and processed. The demand for and production of pet food products which meat value-based criteria (i.e. organic, all-natural, local, etc.) is rising exponentially. Similarly, as observed in the human food sector for several years, modern pet owners tend to prefer a diet which excludes ingredients they believe to be harmful or offer no nutritional value (i.e. GMOs, hormones, artificial preservatives, etc.). Scientifically, no data exists to demonstrate the health benefits of such rations. Nonetheless, the perceived health benefits will continue to drive an increase in these protein options. The adoption of non-animal-based proteins quickly, and successfully, transitioned from the human food to pet food market. However, perhaps the most interesting, if not controversial, human protein trend is the rapidly rising interest in animal-proteins derived from cell-culture, or 'fake meat.' The regulatory landscape around these products in the human food sector is still being determined. Furthermore, the commercial-scale production of such products may be several years in the future. However, as noted, trends which influence the human food sector eventually transition into the pet food industry. Some companies, including Boulder, Colorado-based Bond Pet Foods, are forecasting that the pet food industry may be the perfect landscape for such a novel protein. Therefore, in the near future, it is likely that pet food manufacturers will also have the conversation of where — if at all — these products fit into the pet food portfolio. The conversations regarding proteins and their uses in the pet food industry have evolved tremendously over the past several decades. If we look to trends seen in the human food sector, it is evident that these conversations will continue to challenge pet food manufacturers to explore new options without sacrificing the quality, nutrition, or value of their products.  by Jennifer Martin, Ph.D., currently an Assistant Professor in Meat Quality and Safety in the Department of Animal Sciences at Colorado State University Pet Food Processing

Twin Screw Extrusion
Extrusion

4+ MIN

Twin Screw Extrusion

Wenger revolutionises twin screw extrusion with unique models dedicated to pet food and aqua feeds Traditional twin-screw extrusion design has served its purpose as the pet food and aqua feed industries developed. Yet both industries now stand at a tipping point where new trends are pushing the traditional systems beyond their limit. Flexibility is key and what the new generation Wenger twin screw extrusion systems are built on. The Thermal Twin® extrusion system is tailored for pet food manufacturers, so they can develop a wider range of products using an extensive choice of ingredients while preserving ingredient and product identity. The Aquaflex® extrusion system is tailored for aquatic feed manufacturers to maximise their investment by giving them the capability to manufacture a wide range of products such as floating, sinking, shrimp, and micro feeds in different product sizes while utilising a broad ingredient selection. This flexibility is possible given these systems are engineered with a specialised screw profile design to deliver higher volumetric capacity and the capability to operate using a wide range of thermal and mechanical energy cooking conditions. Thermal and mechanical energy are the main energy sources utilised in the extrusion process. A review of current extrusion processes in the industry indicates the ratio of consumed thermal to mechanical energy ranges from 1:1 to 2:1. This ratio determines utility costs as well as maintenance costs, specifically the costs to replace worn rotating elements. A recent study compared energy input and operating cost for three extrusion system (See Table 1). It was observed that even though the total energy input (thermal + mechanical) was higher for a thermal twin screw extrusion system, it was less expensive to operate over time compared to a standard single screw and twin-screw extrusion system. An extrusion system with the ability to vary this energy utilisation ratio and shift to the most favorable energy sources from a cost standpoint, brings increased flexibility to the cost of operating the system. Wenger extruders are engineered to operate in thermal to mechanical energy ratios from 1:1 to as much as 14:1. This is achieved with a twin-screw profile that allows up to four-to-six times more steam injection into the extruder barrel. Additionally, these systems are coupled with a high intensity preconditioner (HIP) which provides less product moisture variation and increases the starch gelatinisation compared to other steam conditioning designs (See Table 2). As a result of a wider energy utilisation ratio and a specialised twin screw profile, coupled with a preconditioner which delivers less product moisture variation and increased cook, the flexibility of the Thermal Twin® and Aquaflex® extrusion systems become key to increase product offerings. Thermal energy is considered a more natural way of cooking when compared to mechanical energy. This translates to less shear and more gentle kneading to continuously develop the visco-elastic dough product matrix. With a Thermal Twin® extrusion system, pet food manufacturers can go beyond the traditional dry expanded and offer high carb, baked, soft moist, vegetable bit inclusion, and high meat pet food. Furthermore, specialty treats (short and long), retort-stable wet food, engineered ingredients (up to 200% percent% wet meat slurry content), and textured vegetable/meat protein products can be manufactured with this type of system. With an Aquaflex® extrusion system, aqua feed manufactures can expand their offering to shrimp, floating, micro, sinking, and fish soluble inclusion feed. New generation twin screw extruder design and thermal cooking allow for a wider ingredient utilisation such as novel animal and vegetable protein sources. Not only is there a wider ingredient selection to work with, inclusion levels of ingredients such as fresh meat and slurries are two-fold in new generation Wenger twin screws extruders when compared to single screw and traditional twin-screw extrusion systems. Higher inclusion levels suggest all animal protein could be supplied in the form of fresh meat for pet food and fish slurries for aqua feed instead of rendered meals, which translates to premium, clean label products. Additionally, product appearance (smoother surface), palatability, digestibility, and ingredient retention rates are enhanced when quality fresh ingredients are processed using a new generation twin screw extrusion system. A recent case study in pet food palatability showed higher consumption ratio and first choice preference with pet food manufactured with a new generation extrusion system compared to traditional extrusion platforms. Nutritional studies in Brazil, Europe, and the United States indicate that there is less protein degradation and lower fat rancidity levels when thermal energy is emphasised over mechanical energy during the extrusion process. Protein digestibility of up to 95 percent was observed for product generated on a Thermal Twin® extrusion system using fresh meat compared to 80-85 percent protein digestibility of a product using rendered meat meals. Additionally, significant higher retention rate of important ingredients when thermal energy inputs are emphasised (See Table 3). In two separate case studies in India and Vietnam using a new generation twin screw Aquaflex® extrusion system, a 10 percent formula cost reduction was observed producing shrimp feed and tilapia feed without compromising product integrity. Pellet durability indices above 99 percent were recorded in both studies, where product size ranged from 0.6 mm up to 2.2 mm in shrimp feed and 1.8 mm up to 7.0 mm in tilapia feed. Additionally, an average equipment wear cost of US$1.05/mton was achieved using the new generation twin screw. Significantly lower compared to a single screw (US $2.10/mton) and traditional twin-screw extrusion system (US$3.41/mton). Overall, the new generation twin screw extrusion systems simply outperform the single screw and traditional twin-screw systems. The flexibility that has been engineered into these extrusion systems supplies pet food and aqua feed manufacturers the precise tool to maximise their investment and optimise cost of operation. Moreover, it can help achieve premiumisation and clean label products by allowing a wider range and higher inclusion level of fresh ingredient utilisation. by Adrian Martinez-Kawas, PhD, Wenger Manufacturing

The Andean Pet Forum is Consolidated Every Year
Market Information

2+ MIN

The Andean Pet Forum is Consolidated Every Year

In its third edition, the Andean Pet Forum ( Foro Andino de Mascotas), Organized by Zoo Inc, is established and consolidated as an important event for the Pet Food sector in Latin America  This year the Andean Pet Forum attracted the attention of professionals from many countries throughout Latin America. Producers of balanced feed for pets from Guatemala, Venezuela Colombia, Mexico, Argentina, Ecuador, Chile and Peru gathered to witness the new trends in the industry in terms of innovations, nutrition, health and sales strategies of the important pet food. With more than 200 visitors, the event began, which featured leading exhibitors from the Machinery, Nutrition, Packaging, Palatants, etc., in addition to an enviable two-day conference program, where all topics were touched and much more. Industry experts such as Ed de Souza de Wenger, Armando Enriquez from DSM, Cesar Sà from Diana Pet Food, ANDRES Cheltman from Euromonitor and Joge Jeri from Schenck Process, just to name a few, were the perfect amalgam to cover all issues from extrusion, up to nutrition, transportation and packaging of the final product The Andean Pet Forum, as its Organizer Diana Mercado said, is consolidating itself as one of the events to take into account in the Pet Food Industry agenda, and what it seeks is to provide a space not only for networking, but to educate ourselves, learn and leave our comfort zone and thus evaluate what we can innovate in the future The next edition will be on November 4 and 5, 2020 in Bogotá, Colombia and we´re sure it will exceed the expectations of the Industry every year. Congratulations!! by All Extruded

Symrise Successfully Closes Acquisition of ADF/IDF
Palatants

1+ MIN

Symrise Successfully Closes Acquisition of ADF/IDF

Symrise AG today announced that it has successfully completed the acquisition of ADF/IDF, a leading U.S. meat and egg-based protein specialist and pioneer in all-natural nutrition ingredients. The acquisition has been cleared by the Antitrust Division of the U.S. Department of Justice (DOJ). Symrise will now begin the process of integrating ADF/IDF. With its comprehensive portfolio of solutions for the food and pet food industries, ADF/IDF will complement the Nutrition portfolio with a highly diversified range of natural based solutions.  "We very much look forward to teaming up with ADF/IDF given our shared focus on innovation and meeting customer needs. Together, we will work to continue expanding our diverse solutions portfolio using the highest quality natural ingredients. Our combined reach will allow us to expand our footprint in the marketplace, particularly in the U.S., and to widen our range of meat and egg-based protein products to our growing customer base' said Dr. Heinz-Jürgen Bertram, CEO of Symrise AG.
 
The integration process will begin immediately and will follow a defined roadmap overseen by cross-divisional teams. Symrise expects the transaction to be fully earnings accretive in the first year after closing.  Symrise announced the acquisition of ADF/IDF which was valued at USD 900 million, on January 31, 2019. The transaction has been financed through a combination of debt and equity.     by Symrise

Fat Quality:  Impact of Fats on Palatability
Palatants

5+ MIN

Fat Quality: Impact of Fats on Palatability

Pet food palatability is the result of what we at AFB International call 'the triangle of palatability success ingredients, palatants and processing.  Fats can provide important functions on all three sides of the triangle. As research and development director at AFB's European headquarters in Oss, The Netherlands, it my job to understand the science behind palatability and to share technical insights for delivering palatability performance with customers and  colleagues. FATS IN INGREDIENTS  Fats may be naturally present in ingredients chosen for a pet food formulation. These fats can serve as a source of important Omega-6 and Omega-3 fatty acids, boosting nutritional value, as well as flavor for pets. Pet foods that include Omega-6 and Omega-3 fatty acids in ratios between 10-to-1 and 5-to-1 have been shown to have health benefits, including reduced risk of heart disease, joint problems and other issues related to inflammation. FATS AS PALATANTS  Fats can be applied topically or internally to pet food.The most common topically applied fats are animal fats. Chicken fat provides high palatability but also greasiness, while pork offers a less-greasy but less palatable alternative. Both chicken and pork fat have a low melting point, keeping them liquid at lower temperatures.  Beef fat is used less often because of the need for a beef-free claim in many countries and because of its high melting point, causing it to become hard at temperatures from 20 to 25 degrees Celsius. For total fat application, up to 8% may be used in a dry pet food formulation with a single-screw extruder. Fish and flaxseed oils are some examples of the most common fats used as internal sources. Fats generally aren't used internally at high application levels because of their negative effect on the expansion rate, which correlates to increased specific weight of the kibble. FATS IN PROCESSING  Choosing a high-quality fat and processing it to maintain its quality is critical. Adding antioxidants immediately during the rendering process and maintaining a proper storage temperature before and after application are keys to success. How fats are applied in pet food production is important, too. As noted, fat may be applied topically or internally, though topical application is used about 80% of the time. The most common processes for adding topical fats are drum coating, vacuum coating and spinning disk coating. A fat often is combined with liquid or dry palatants— or both. When used in combination, the fat is applied first, then the liquid palatant, then the dry palatant. This order helps ensure the dry palatant will adhere better, as well as keeps the fat from masking the effect of the dry and liquid palatants.  ENSURING FAT QUALITY  Pet food scientists know fat is an important ingredient in pet food. However, not all fats are quality fats and even high-quality fats need to be treated to ensure they maintain that quality. That's why it's crucial for all disciplines within pet food producers—from purchasing and sales to marketing and general management—to understand how the investment in good fat quality contributes to pet food palatability and, ultimately, the bottom line. Fresh fat will positively influence the total flavour of pet food, while rancid or oxidized fat can generate unpleasant off-notes that may impact a pet's interest in the food.  Generally, any level of rancidity negatively impacts cat palatability, while dogs can tolerate moderate levels. If the pet won't eat the food, the pet parent is unlikely to purchase it again. RANCIDITY AND OXIDATION Rancidity is the result of oxidation.  This is a chemical reaction in which the double bond of the lipid molecule reacts with oxygen to produce a variety of chemical products. The oxidation process can be influenced by moisture, temperature, light, trace metals, oxygen, and enzymes. METHODS OF VERIFYING STABILITY The presence of free fatty acids (FFA) indicates poor quality (freshness) of the raw material.  FFAs are sensitive to oxidation.  A high level of FFAs in animal fat can be a cause for concern with respect to rancidity. The colour may also provide an indication of the fat quality as impacted by the intensity of the process. High temperature and pressure create a darker colour, which typically has a negative impact on palatability. Peroxide value and hexanal are indicators of rancidity.  Peroxide value is the primary and hexanal is the secondary oxidation product.  Both of these in combination provide a true indication of rancidity. In the pet food industry, in general, levels below 3 indicate that the products are good or stable; levels 3 to 5 indicate products are going bad; and levels above 5 indicate that the products are bad and show off-flavours. Accelerated test methods to measure the stability of fat include OSI (Oxidation Stability Index), AOM (Active Oxygen Method), and oxygen bomb. HOW TO PREVENT OXIDATION So how does a pet food company prevent oxidation and verify that prevention is working to help deliver the desired palatability? Here are some important tips:  Know your fat supplier. Governments do not regulate fat oxidation levels, so it's up to you to ensure quality. Procure consistently good quality fats from a reputable source with whom you have an ongoing relationship. Choose fats low in FFAs. FFAs indicate a lack of freshness. If used as ingredients in foods, those foods can become rancid in a short time. Have antioxidants added to fats at the supplier before delivery for maximum effect. Once fats begin oxidizing, it's difficult to arrest the process—so stop it before it starts.  Antioxidants interfere with oxidation reactions in one of the following ways: Chain-breaking antioxidants intercept free radicals involved in the oxidation process. Oxygen scavengers react directly with oxygen and remove it from the system. Chelating agents or sequesters are effective inhibitors of oxidation by chelating metal ions that may catalyse oxidation. Protect fats through the production process by adopting pet food packaging processes that replace oxygen with inert gas or use adequate antioxidants. Monitor fats of raw materials and pet food products through the production process at a regular frequency by measuring both peroxide value and hexanal.  Don't be fooled by a peroxide value that climbs early in oxidation, then falls again as the secondary oxidation process takes over. Measure hexanal as well, which shows a linear increase across time, for a true and complete picture of rancidity, see Figure 1. Figure 1: For a true and complete picture of oxidation and potential rancidity,measure both peroxide value and hexanal. CONSISTENT PALATABILITY Monitoring fat quality, measuring oxidation, implementing best-in-class manufacturing processes and appropriately applying antioxidants (time and level) are crucial aspects to achieve consistent palatability for dogs and cats. by Han Laumen - AFB International  All Extruded

Twin Screw Extrusion
Extrusion

4+ MIN

Twin Screw Extrusion

Wenger revolutionises twin screw extrusion with unique models dedicated to pet food and aqua feeds Traditional twin-screw extrusion design has served its purpose as the pet food and aqua feed industries developed. Yet both industries now stand at a tipping point where new trends are pushing the traditional systems beyond their limit. Flexibility is key and what the new generation Wenger twin screw extrusion systems are built on. The Thermal Twin® extrusion system is tailored for pet food manufacturers, so they can develop a wider range of products using an extensive choice of ingredients while preserving ingredient and product identity. The Aquaflex® extrusion system is tailored for aquatic feed manufacturers to maximise their investment by giving them the capability to manufacture a wide range of products such as floating, sinking, shrimp, and micro feeds in different product sizes while utilising a broad ingredient selection. This flexibility is possible given these systems are engineered with a specialised screw profile design to deliver higher volumetric capacity and the capability to operate using a wide range of thermal and mechanical energy cooking conditions.Thermal and mechanical energy are the main energy sources utilised in the extrusion process. A review of current extrusion processes in the industry indicates the ratio of consumed thermal to mechanical energy ranges from 1:1 to 2:1. This ratio determines utility costs as well as maintenance costs, specifically the costs to replace worn rotating elements. A recent study compared energy input and operating cost for three extrusion system (See Table 1). It was observed that even though the total energy input (thermal + mechanical) was higher for a thermal twin screw extrusion system, it was less expensive to operate over time compared to a standard single screw and twin-screw extrusion system. An extrusion system with the ability to vary this energy utilisation ratio and shift to the most favorable energy sources from a cost standpoint, brings increased flexibility to the cost of operating the system. Wenger extruders are engineered to operate in thermal to mechanical energy ratios from 1:1 to as much as 14:1. This is achieved with a twin-screw profile that allows up to four-to-six times more steam injection into the extruder barrel. Additionally, these systems are coupled with a high intensity preconditioner (HIP) which provides less product moisture variation and increases the starch gelatinisation compared to other steam conditioning designs (See Table 2).  As a result of a wider energy utilisation ratio and a specialised twin screw profile, coupled with a preconditioner which delivers less product moisture variation and increased cook, the flexibility of the Thermal Twin® and Aquaflex® extrusion systems become key to increase product offerings. Thermal energy is considered a more natural way of cooking when compared to mechanical energy. This translates to less shear and more gentle kneading to continuously develop the visco-elastic dough product matrix. With a Thermal Twin® extrusion system, pet food manufacturers can go beyond the traditional dry expanded and offer high carb, baked, soft moist, vegetable bit inclusion, and high meat pet food. Furthermore, specialty treats (short and long), retort-stable wet food, engineered ingredients (up to 200%% wet meat slurry content), and textured vegetable/meat protein products can be manufactured with this type of system. With an Aquaflex® extrusion system, aqua feed manufactures can expand their offering to shrimp, floating, micro, sinking, and fish soluble inclusion feed. New generation twin screw extruder design and thermal cooking allow for a wider ingredient utilisation such as novel animal and vegetable protein sources. Not only is there a wider ingredient selection to work with, inclusion levels of ingredients such as fresh meat and slurries are two-fold in new generation Wenger twin screws extruders when compared to single screw and traditional twin-screw extrusion systems. Higher inclusion levels suggest all animal protein could be supplied in the form of fresh meat for pet food and fish slurries for aqua feed instead of rendered meals, which translates to premium, clean label products. Additionally, product appearance (smoother surface), palatability, digestibility, and ingredient retention rates are enhanced when quality fresh ingredients are processed using a new generation twin screw extrusion system.  A recent case study in pet food palatability showed higher consumption ratio and first choice preference with pet food manufactured with a new generation extrusion system compared to traditional extrusion platforms. Nutritional studies in Brazil, Europe, and the United States indicate that there is less protein degradation and lower fat rancidity levels when thermal energy is emphasised over mechanical energy during the extrusion process. Protein digestibility of up to 95 percent was observed for product generated on a Thermal Twin® extrusion system using fresh meat compared to 80-85 percent protein digestibility of a product using rendered meat meals. Additionally, significant higher retention rate of important ingredients when thermal energy inputs are emphasised (See Table 3). In two separate case studies in India and Vietnam using a new generation twin screw Aquaflex® extrusion system, a 10 percent formula cost reduction was observed producing shrimp feed and tilapia feed without compromising product integrity. Pellet durability indices above 99 percent were recorded in both studies, where product size ranged from 0.6 mm up to 2.2 mm in shrimp feed and 1.8 mm up to 7.0 mm in tilapia feed. Additionally, an average equipment wear cost of US$1.05/mton was achieved using the new generation twin screw. Significantly lower compared to a single screw (US $2.10/mton) and traditional twin-screw extrusion system (US$3.41/mton).  Overall, the new generation twin screw extrusion systems simply outperform the single screw and traditional twin-screw systems. The flexibility that has been engineered into these extrusion systems supplies pet food and aqua feed manufacturers the precise tool to maximise their investment and optimise cost of operation. Moreover, it can help achieve premiumisation and clean label products by allowing a wider range and higher inclusion level of fresh ingredient utilisation. by Adrian Martinez-Kawas, PhD, Wenger Manufacturing All Extruded

Latin American Pet Food Producers have New Market Tool
Market Information

3+ MIN

Latin American Pet Food Producers have New Market Tool

A new responsible pet ownership law in Chile can provide valuable market information for pet food producers. In July 2017, the Chilean Congress approved a new law, known as 21020, addressing responsible ownership of pets. This law is probably the first pet ownership law in Latin America originated by a Ministry of Health. The law includes several elements regarding pet care, such as veterinary care and pet abandonment, among others. A key objective of the law is the reinforcement of public health and the environment through the control of the pet population, entailing a reduction of abandoned or lost pets. Moreover, the law mandates the founding of the first National Pet Registration for Responsible Ownership. Such registration is hosted on the internet so pet owners can register their pets virtually. Although the registration process covers different procedures, its main function is to enforce the enrollment of pets. For example, before registration, pets must have a numbered microchip implant. How national pet registration helps pet food producers Overall, a national pet registration system has numerous advantages, not only by contributing to reducing pet abandonment and the consequent unwanted pet births but also by benefiting the pet food industry. How so? It is hard to imagine human packaged food companies developing new products without knowing their target market segments. Yet the information the Latin American pet food industry has about the pet population is incomplete.  Market segmentation is mandatory to successfully market a consumer product, but most Latin American pet food markets do not track the number of pets they have and the characteristics of such a population. Generally, pet food manufacturers have only a rough idea of the statistical distribution of a country's dog population by age and breed shares, leading to a bias in terms of demand planning and production, which impacts the business. For example, pet food producers do not know the actual life expectancy of pets by breed in their respective markets. Usually, the pet food industry miscalculates the pet food caloric penetration rate, as no one knows the actual dog population. Most pet food producers assume caloric penetration is a fixed parameter. However, it varies systematically across geographies and breed. Thus, often, pet food perspectives are also biased. Chile pioneers with participation in new system For these reasons, a national pet registration is a useful tool in substitution of a pet census. Chile was a pioneer with such an initiative. As of April 2019, the number of dogs and cats registered in the country surpassed 550,000. In some lower-income municipalities, the local governments are providing microchips for free to encourage enrollment. The regional pet food industry could change significantly if other countries also pursue such an initiative and can finally count on reliable information on the pet population. by Iván Franco. Iván Franco is the founder of Triplethree International and has collaborated on hundreds of research projects for several consumer goods industries. He was granted the Global Consultant of the Year award by Euromonitor International and authored the book 17 Market Strategies for Growth (in Spanish).  

8 Benefits of Formulating with NZ Green Lipped Mussel Powder
Animal Origin

3+ MIN

8 Benefits of Formulating with NZ Green Lipped Mussel Powder

With minimum 50% protein, Green Lipped Mussel powder includes the essential 9 amino acids required through the diet and not made by the body The NZ Green Lipped Mussel is a powerhouse of nutrition for human and animal wellbeing.The New Zealand Green Lipped Mussel (Perna canaliculus) is a type of Bivalve mollusc. It has a rich history with the indigenous New Zealand Maori who have used the mollusc as a flavorsome and highly nutritional component of their diet for centuries.  Today, the mussels are farmed in the pristine waters of the Marlborough Sounds, Golden and Tasman Bays and the Coromandel. Between 140,000 and 160,000 tons of Green Lipped Mussels are harvested annually and are the largest New Zealand aquaculture export finding their way on to dining plates in over 70 countries.   But the story goes beyond human consumption into the lives of our most treasured companions, our pets. Green Lipped Mussels are regarded as a perfect seafood choice for animal nutrition. Green Lipped Mussels contain vital protein, minerals, vitamins and include mucopolysaccharides, betaine, and omega fatty acids.   Since the 1990s pet food companies have been blending NZ Green Lipped Mussel powder into their premium feed formulas for optimal animal health. It's for this reason that Green Blue Nutrition aims to educate and encourage pet feed companies to formulate their products with NZ Green Lipped Mussel powder. This sustainable marine superfood ingredient provides many benefits that make it a  highly valuable food for pets: 1. Nature's Nutrition
Growing in the ocean, mussels absorb the vital minerals in their environment and are an Important source of manganese, potassium, magnesium, calcium, Iron, and zinc. The powder has the added advantage of naturally occurring vitamins including A, E, B and Niacin. 2. Energy & Healthy Growth 
With minimum 50% protein, Green Lipped Mussel powder includes the essential 9 amino acids required through the diet and not made by the body.  3. Enhanced Appetite 
A high 2% betaine is found in Green Lipped Mussel powder. Betaine is a feed attractant for fish and prawns, and appetite stimulant for cats and dogs improving their nutrient intake. Increased muscle gain through improved protein synthesis resulting in healthy growth and weight of animals.  4. Mobility & Joint Function
A natural source of the mucopolysaccharides, heparin sulphate and chondroitin sulphate – important nutrients for maintaining the physiology needed for animal mobility.  5. Optimal Cellular Function
Mussels filter and consume microalgae and planktons containing many different essential fatty acids necessary for cell function. 6. Clean Label 
Green Lipped Mussel powder is a pure marine nutrient source, nothing is added proving  transparency for labelling. It is unique to have one ingredient that provides so many nutritional benefits. 7. Human Grade Food
Humans have a long history of consuming mussels and can be found today in many delicious seafood dishes. Green Lipped Mussel powder is optimal for animal nutrition due to its marine flavor favored by cats and dogs. 8. Sustainable & Economical
With a growing public interest in ethical and economic sustainability, the NZ Green Lipped Mussels tick both boxes. 
 Mussels are farmed under a monitored sustainable aquaculture program. The Environmental Defence Fund (NZ) has labelled this superfood as an 'eco-best choice' (www.aplusaquaculture.nz/mussels)   Economically, research demonstrates that just a small quantity of mussel powder can result in extraordinary health benefits. If you are looking for a sustainable and healthy feed ingredient to complement the diet of pets, seafood aquaculture or farmed animals, look no further than NZ Green lipped Mussel powder. We recommend using a 'heat free' stabilized, freeze dried powder to optimize quality of proteins minerals and vitamins.  by Green Source Organics Source: All Extruded
 

Biorigin is proud to announce that its 3 Brazilian production units are now ISO 14001/2015.
Market Information

2+ MIN

Biorigin is proud to announce that its 3 Brazilian production units are now ISO 14001/2015.

The company reinforces its commitment to sustainability and achieves ISO 14001/2015 for its Quatá, Lençóis Paulista and Macatuba units in Brazil Between 7th and 10th October a team of auditors from the ABS-QE certifier analyzed the company's environmental management practices. The audit was ended without records of non-compliance and Biorigin received the recommendation which recognizes the sustainable actions and goals promoted by the company and which contributes to the search for increasingly demanding customers and markets. Biorigin is always following the most important demands and market trends in order to work on the art of creating natural and sustainable solutions which promote people and animals´ health and well-being.  'Consumers seek healthy, natural alternatives that bring appeals for sustainability. In addition, they require transparency from the food and pet food industries and from the animal protein chain, checking product labels and animal production condition and their impact on environment', says Mario Steinmetz, Biorigin General Manager. ISO 14001 is the international standard that specifies requirements for an effective environmental management system (EMS). It provides a framework that an organization can follow, rather than establishing environmental performance requirements. 'We have built a solid path to demonstrate to our stakeholders that our ingredients, in addition to their natural origin, quality and technology, have important environmental added value to food and feed industries worldwide', adding Steinmetz. About Biorigin Biorigin is dedicated to the art of creating and producing innovative natural ingredients for the health and well-being of people and animals. Committed to adding value to its customers' products, it ensures traceability, sustainability, and quality throughout the production process, from the raw material sugarcane to the finished products. It is the first company to obtain the Bonsucro Chain of Custody certification for yeast extracts and derivatives produced from fermentable sugar and sugarcane yeast cream, demonstrating  iorigin's commitment to social, environmental, and economic practices through sustainable sourcing.  Contact: Merylin Miguel
Strategic Marketing
Ph: +55 (11) 2126-6266
 

Geelen Counterflow and the GoodShipping Program
Drying

2+ MIN

Geelen Counterflow and the GoodShipping Program

Geelen Counterflow and the GoodShipping Program have signed a 3 year contract that ensures that all of Geelen Counterflow's container ocean freight to customers around the world will be climate neutral through the use of sustainable biofuels for container ships. Geelen Counterflow is a supplier of dryers and coolers for the feed and food industry. The company ships around 300 containers per year to customers in Africa, Asia, Latin America and North America. This requires around 75 metric tons of fossil marine fuel and causes approximately 250 tons of CO2 emissions. By joining forces with GoodShipping, Geelen Counterflow ensures that their annual ocean freight volume is decarbonized through the usage of sustainable biofuels. On Geelen's behalf, GoodShipping facilitates a fuel switch and substitutes the corresponding fossil fuel volume with these sustainable biofuels.  This way GoodShipping can certify that all equipment that Geelen Counterflow ships by containers to customers worldwide, is done with net zero emissions of CO2. The sustainable biofuels are supplied by GoodFuels Marine and are waste and residue based. GoodFuels' external and independent sustainability board makes sure these fuels meet the highest sustainability criteria. This means that the products GoodFuels supply do not cause deforestation or biodiversity loss. There are also no other, higher quality applications possible for these waste and residue streams. Geelen Counterflow does not charge the costs for this fuel switch to its customers. Instead it pays for these costs from its sustainability budget which results from the application of an internal CO2 price of € 100 per ton of CO2 emissions. This internal carbon price is virtually charged to all activities that cause Geelen Counterflow to emit CO2. Fossil fuels have already been phased out from its office and company cars. As soon as factory heating switches to heat pumps in 2020 the entire site is close to being fossil-free. Electricity is generated by an array of over 3000 solar panels which generate the same amount of electricity as the complete Geelen site uses annually. Excess solar energy (in summer and weekends) and deficits (mostly in winter) are exchanged with the local electricity coop Leudal Energie which includes windmills, a watermill and multiple solar arrays. Any remaining electricity consumption is supplied by 100% sustainable sources in the Netherlands. The CO2 emissions from employee travel, business travel, trucks etc. are virtually charged with €100 per ton, and the virtual proceeds are used to facilitate the above fuel switch to sustainable biofuels, amongst others. Sander Geelen, Managing Director of Geelen Counterflow: 'The biggest challenge we face is to avoid global warming over 1,5 ⁰C above pre-industrial temperatures. For us that means phasing out fossil fuels from our own processes as soon as possible. However, the biggest impact we can have is to continue developing and installing dryers and coolers that run on renewable energy. Shipping these dryers and coolers around the world without causing carbon emissions is a challenge that GoodShipping will help us solve.' by Geelen Counterflow

Pet Food: Colors Sourced from Nature
Colorants

3+ MIN

Pet Food: Colors Sourced from Nature

With the launch of a whole new range of ingredients with coloring properties for dog and cat food, Chr. Hansen uses it's 140-years of formulation and application know-how to support the pet food industry A full product range is being launched for use in multiple dog and cat food applications – including dry, semi-moist and treats. The solutions consist of 28 products sourced from nature with coloring properties. The extensive range provides the most common shades for pet food – yellow, orange, red and brown. The range is available in the US and in Europe. 'In partnership with some of the largest manufacturers of pet food – we have gained deep expertise in pet food applications. Together with the launch of this new product range, we provide support for the formulation needed to convert from artificial colors, to natural. With our products and know-how, we help customers achieve the shades that are right for their brand,' explains Rikke Sakstrup Frandsen, Industry Business Manager, Pet Foods. Man's best friend Dogs are the most popular pet in the world, owned by one in three people. With nearly 70 million dogs in the US alone, and half of these sleeping in their owner's bed, it's no wonder that dogs are big business. Cats are not far behind in popularity, with 23% of people globally living with a pet cat1. The dog and cat food industries have a combined retail value of approximately EUR 65,5 billion2. Just as consumers are increasingly demanding healthy, natural and safe food for themselves, so too are pet owners increasingly seeking foods for their pets that don't include artificial ingredients or preservatives3. Pet food manufacturers are responding to consumer demand with premium pet food and pet products. Following human trends 'Pet trends are closely following human trends. This means that consumer willingness to buy premium pet food products is increasing, with 'pet parents' often using similar criteria to select pet food as they use when purchasing food for themselves,' explains Klaus Bjerrum, executive vice president, Natural Colors Division. 'At Chr. Hansen, it is our business to develop natural solutions that meet changing market trends. This enables our customers to boost consumer trust and gives them the leading edge to protect and nurture their brand by meeting changing market preferences. It is in light of these latest market trends in pet food that we have decided to support this industry, using our strong foundation of formulation and application knowledge from over 140-years in the food & beverage industry,' adds Bjerrum. 1. Data from a survey by GFK/SCIENTIFIC REPORTS VOLUME 7
2. Euromonitor and Chr. Hansen data, 2017
3. The Nielsen Company (US), LLC. Trends in pet care mirror those of pet owners, 2018
About Chr. Hansen Chr. Hansen is the world leader in natural colors. We apply our deep knowledge and insights about pigments, applications, and regulatory requirements around the globe to help our customers – and consumers – bring safe and appetizing food to the table. Sourced from nature, our color portfolio is the largest and most vibrant in the food industry, and our active role in the industry spans 140 years. We are part of Chr. Hansen Holding, who develops natural ingredient solutions for the food, nutritional, pharmaceutical and agricultural industries. Chr. Hansen employs over 3,000 people in 30 countries and is listed on Nasdaq Copenhagen.

Argentina Hosts its First International Pet Food Event
Market Information

2+ MIN

Argentina Hosts its First International Pet Food Event

CIPAL, held September 18-19 in Buenos Aires, was the first international pet food event in Argentina. Amid the current economic environment in Argentina and the slump in pet food consumption, the industry held the first edition of a long-awaited event, the Pet Food Industry Congress in Latin America (CIPAL), in Buenos Aires, September 18-19. CIPAL was the first international pet food event in Argentina, the biggest pet-loving country in Latin America and, perhaps, one of the largest in the world. The forum signified an accomplishment for the Argentinian pet food industry. In its first edition, it received more than 600 participants from 10 countries, including the US and Europe, according to organizers. Networking, education for pet food professionals As Iván Marquetti, managing partner of All Extruded and event organizer, stated, the most significant outcome of the event was reinforcing the bonds of the pet food industry, along with providing education for pet food professionals and updates on the industry's hottest topics. Argentina is the third biggest pet food consumer country in Latin America. However, before CIPAL, it did not have an event in the country that was open to the industry, and where pet food professionals and suppliers could meet, network and refresh their knowledge on the latest trends. Besides being a meeting point for pet food professionals, Cipal served as an industry liaison and to close new businesses among pet food companies and suppliers, according to Marquetti. In addition, subject-matter experts delivered conferences sessions on some of the latest market trends, as well as up-to-date technical information. CIPAL welcomed numerous market-leading companies within the technology, machinery, nutrition and flavors supply sectors. Such a mix of industry leaders facilitated the exchange of ideas and the surge of new commercial alliances among pet food innovators. In this token, the event also hosted a few packaging companies as they are increasingly important for the industry. With the trends of planet health and waste management, packaging manufacturers are expected to be active in developing and launching new planet-friendly packaging products. A forum that came to stay The organizers are committed to raising the bar in terms of content and attendees for the next edition, planned for 2021. Marquetti believes CIPAL is here to stay, as the Argentinian market offers opportunities, regardless of the current economic environment. For example, premiumization of the local pet food market is gaining momentum. All the above factors signal Argentina is meant to become a regional hub for South America in the years to come.        by Iván Franco - Pet Food Industry

CIPAL 19 - The Tradeshow that Revolutionized the Pet Food Industry of Argentina and Latin America
Market Information

4+ MIN

CIPAL 19 - The Tradeshow that Revolutionized the Pet Food Industry of Argentina and Latin America

A pride that this first edition of CIPAL 19 has served for the training of so many young professionals, to implement new alliances, strategies and businesses, as well as for the union of the entire Latin American pet food industry; said Iván Marquetti, Managing Partner of All Extruded, Organizer of CIPAL, at the close of the event. CIPAL 19 was undoubtedly an important international meeting place for the pet food industry. It´s first edition was held at the Pontificial Catholic University (UCA), located in the glamorous, Puerto Madero, one of the most notable places of the always elegant Buenos Aires. With the attendance of more than 600 visitors from all over Latin America, the first edition of the Latin America Pet Food Industry Congress (CIPAL) in Argentina opened its doors on September 18th. As expected, the main processing and feed companies, machinery, laboratories, nutrition, raw materials and packaging attended not only from Argentina, but from the entire region. Argentina, Brazil, Colombia, Chile, Peru, Uruguay, Spain, USA, Mexico and Portugal were the main countries attending. They didn´t  want to miss this Tradeshow and Conference event,  who brought their innovations and knowledge about this exciting industry A success - more than just numbers While quantity is important, quality is vital, and CIPAL 19 set new standards for this metric. With first-class speakers, both independent consultants and industry leading companies, the conference program drew everyone's attention for its quality, professionalism and diversity of topics, The reason why the conference room was filled both days that the event lasted. The entire organizing team received very positive comments from national and foreign participants on the quality of the topics, its speakers, knowledge and training lessons, positive aspects that place  CIPAL as an emerging event to be scheduled within the leading pet food shows of the Region. " Pablo Porcel, Managing Partner of All Extruded and Organizer of CIPAL, added that 'the event will develop greater content, with the same professional and social quality, by 2021.' We will have two conference rooms divided between Machinery / Processes and Nutrition / Health since in this edition many companies and industry professionals, who are very interested in participating and showcasing their innovations and knowledge about the Pet Food industry, couldn`t get involved in the program. The power of Networking A walk through the commercial area immediately reinforced the idea that CIPAL was an event of cutting-edge technology, both machinery, nutrition, palatants and processes, not forgetting the important Packaging.  With leading international industry companies such as Geelen Countrerflow, Wenger Manufacturing, Extru-tech, Diana Pet Food, AFB International, Andritz, Ferraz Machinery, PLP Systems, Alltech, Biorigin, Foss and Perkin Elmer, to just name a few, added to companies High-flying nationals such as Bioaromas, WMG, Bartoli Brothers, Lambabue, Blanko, Ensolpet, JLA and MRG, were the perfect amalgam so that technologists and innovators of pet food were attracted to see what each of the companies were showcasing, promoting at the same time the exchange of ideas and the creation of new business alliances. Social events are an important feature of these events, so the organizers offered a break every two or three conferences, mediating a very varied and exquisite tasting of national delicatessens, as well as a Happy Hour at the end of the day, with the idea of promoting commercial, social and business networks between different sectors of the Industry. One of the highlights was the quality of the visitors to the event. Representatives of the main companies producing, pet food, feed, raw materials and nutrition in Argentina and the region gathered at the event. The exhibitors were very happy to have first-hand contact with the decision makers of the main companies and mills, and in some cases having been able to close several projects. I do not want to overlook the important packaging companies… the final step in the pet food production. Leading companies such as PremierTech, Soulpack and Plastilene showed an impressive range of packaging materials and machinery, which not only serve to make the live easier for pet parents, but also help in such a great extend the health of our planet; contributing that our Pet Food Industry is becoming increasingly sustainable. The Organizing team greatly thanks all the speakers and exhibitors who have addressed new guidelines and research on the different aspects of the industry and ensure new challenges can arise, Thank you betting on us during this important First Year! ' We hope that this new event on the Industry agenda has aroused interest and appetite to learn more about this Pet Food world and that many more companies, technologists and professionals join CIPAL 2021, which will take place in September, in the same venue. Thank you all for your support! by All Extruded
   

Pedigree advocates for Pet Adoption in Latin America
Market Information

2+ MIN

Pedigree advocates for Pet Adoption in Latin America

A Pedigree adoption problem seeks to help reduce the number of homeless pets in Argentina, Mexico and Brazil. In Latin America, pet abandonment is a public problem that increases over time. Moreover, it worsens in countries with economic setbacks like Venezuela, or in those where economic uncertainty prevails. The number of abandoned pets is unknown, as there is no official information on the number of dogs and cats roaming the streets of Latin American countries. However, the number is likely high. Although pet owners in the region are becoming more responsible, when the economic situation tightens, unfortunately pet abandonment rises. Pedigree, a leading Mars brand, introduced a program called Adóptame in Argentina, Mexico and Brazil, aiming to contribute to reducing the number of homeless pets in the region. Pet adoption program success in Mexico In Mexico, the Adóptame program dates from 2008 and currently supports 13 shelters for abandoned pets and three nonprofit organizations focusing on rescuing and finding a new home for thousands of pets. Among the main accomplishments of the Pedigree initiative in Mexico are the aid to more than 39,000 dogs and 11,000 cats finding new homes. In addition, 400,000 animals were spayed to prevent a substantial number of births of dogs and cats onto the streets, and the program is training 30 dogs for rescue work during natural disasters. Mars monitors the facilities frequently, as it is accountable for keeping high-quality standards for the shelters. Another positive characteristic of the program is the ongoing donation of pet food; more than 4,500 Pedigree pet food products have been delivered to shelters. Usually, pet shelters face financial difficulties due to the cost of feeding and the limited resources they have. According to a Pedigree press statement, nearly 70% of the costs of a pet shelter is feeding. With Mars offering pet food to the shelters, the facilities can work indefinitely. Why is this initiative important? Nowadays, a key trend in Latin America is pet adoption. Numerous organizations encourage pet lovers to adopt a pet instead of buying one. As one of the leading pet food brands of Latin America, Pedigree is aware that market leadership also conveys social responsibility. In this regard, Pedigree was a pioneer in supporting pet rescue in the region; hopefully, more companies will decide to adopt similar initiatives shortly. by IVÁN FRANCO - Iván Franco is the founder of Triplethree International and has collaborated on hundreds of research projects for several consumer goods industries. He was granted the Global Consultant of the Year award by Euromonitor International and authored the book 17 Market Strategies for Growth (in Spanish).

Could farmed insects be the perfect pet-food ingredient?
Home

2+ MIN

Could farmed insects be the perfect pet-food ingredient?

Insect-based foods may be better for pets than prime steak, according to the British Veterinary Association. Advocates say insect protein provides a more environmentally-friendly alternative to traditional pet food. Protix, a Dutch firm which claims to have the world's biggest insect farm, estimates that compared with beef, insect-based foods use 2% of the land and 4% of the water per kilogram of protein. ProteinX™ One of our flagship products for pet food and aqua feed. Insect-derived nutrients are the most logical and environmentally friendly animal proteins. Protix ProteinX™ contains high-quality aminoacids, lipids and micronutrients to boost the animal's health naturally. It fully replaces conventional protein in many dry and wet pet food and aquaculture applications, while adding functional benefits and superior palatability. While the pets grow in balance with nature, the pet food industry works towards a more sustainable food system. ProteinX™ is used successfully in aquaculture: from early stage (hatchery) to grower diets for salmon, trout, shrimp and others. In view of the 2017 EU approval of the use of insect protein in aquaculture, application will grow further. Well-balanced combination of high-quality amino acids, lipids and micronutrients Easily digestible proteins (>85%) Superior palatability High freshness index (BAI<1) Suitable for hypoallergenic diets in pet food ProteinX™ is produced from a patented extraction process that does not require any artificial solvents nor uses techniques that may create heat- or pressure damage to the desired characteristics. Thanks to the lipid extraction technology applied, the nutritional bandwidth of ProteinX™ will remain within a narrow range, even in case of fluctuating insect feedstock. by Protix

Expanded Training Program in Chile  - Extrusion and Drying
Drying

2+ MIN

Expanded Training Program in Chile - Extrusion and Drying

Following their first Aquafeed Extrusion course in South America last year, Australians Dennis Forte and Gordon Young are working with the Catholic University of Temuco to present and expanded program in November 2020.  In addition to the 'Aquafeed Extrusion Technology' program, a course in 'Petfood Extrusion Technology' will be presented.  And to provide a further opportunity to both Aquafeed and Petfood industries – as well as the wider food processing industry – a two-day program in 'Food & Feed Drying Technology' is offered. While the courses will be presented in English, this year for the first time simultaneous translation into Spanish will be provided. Last year's course was very well received.  One person, who couldn't attend, but whose colleague did - sent a message "I'm sitting next to my colleague in a car on our way to the plant and he's telling me how wonderful your course was! I'm really, REALLY sorry I could not go. He told me that you guys were very specific and almost took every situation and/or problem that our plant could have. Amazing... Next year count me in!". 'Participation in 2018 was limited by presentation being only in English' course organiser Gordon Young said. 'So this year we plan to extend access by simultaneous translation.' The 2019 course will again be hosted by the Department of Agricultural and Aquaculture Sciences (Departamento de Ciencias Agropecuarias y Acuícolas) at the Catholic University of Temuco, accessing their excellent pilot plant facility for a demonstration. The 3-day extrusion program covers the principles of extrusion, the design of extrusion processes, and the formulation of extruded products.  Topics cover the basics of extruders and their configuration, through what is happening inside the extruder barrel, to an understanding of extruder dies and extruder instability. Examples in product formulation and the design of extrusion processes demonstrate application of the theory. Drying is one of the most common operations in food and feed production. It is critical to quality, and it is one of the most energy-intensive process operations. Yet it is often poorly understood and inefficient.  The drying course is about understanding the drying technologies used commonly across the food and feed industries - and how we can use that understanding to improve current processes and products, or design/select new systems that are both effective and efficient. Details of the courses (in English and in Spanish) are available via www.foodstream.com.au/events. The course presenters have also written two books – one on extrusion technology and how it is applied in the food and feed industries, the other specifically on 'The Design of Food Extrusion Dies'.  The books are available from major booksellers, or from www.fie.com.au/books. Contact: Gordon Young   Email: [email protected]  by All Extruded

Videka joint venture between Diana Pet Food and Kalsec
Preservatives

2+ MIN

Videka joint venture between Diana Pet Food and Kalsec

LVEN, France and KALAMAZOO, Mich. —Diana Pet Food and Kalsec, Inc, two global pet food and treat industry companies, have established Videka, a joint venture for the production of antioxidant solutions specifically for pet food applications. Videka leverages the palatability and pet food ingredient knowledge of Diana Pet Food with the oxidation management experience of Kalsec to deliver natural protection solutions for the pet food and rendering industries, according to the companies. 'Through this joint venture Diana Pet Food continues to answer the growing demand for safe and natural pet food. Both companies share a strong commitment to customer services with responsiveness and transparency as core values. The future of Videka will be driven by a shared culture of innovation and creativity,' said Bertrand de Launay, president of Diana Pet Food. Oxidation solutions developed through this joint venture are applicable to rendered proteins, including poultry, fish and lamb, rendered fats and oils, as well as extruded, baked, freeze-dried and semi-moist pet foods and treats. Videka currently offers four product lines — Duralox, Herbalox, Essentia and Greenway — each catering to specific product formats and processing methods. 'Together we see companion pets and the positive role that pets play in people's lives. We believe we can provide a better outcome for a pet's wellbeing. Together we see an economical, clean-label, plant-based antioxidant that is based on strong science and sustainability,' said Dr. Scott Nykaza, CEO of Kalsec.  Kalsec is a family-owned company that specializes in naturally sourced antioxidants and rosemary extracts for pet food applications. The company operates facilities in North America, Europe and Asia and has been serving the food, beverage and pet food industries since it was founded in 1958. Diana is a subsidiary of Symrise, Inc. Diana Pet Food offers solutions for palatability, health and nutrition, pet food protection and cat litter, and offers a pet and consumer preference and behavior database for processors to optimize their products and product analysis methods. by Diana Pet Food
 

Buhler and Premier Tech to Form a Strategic Cooperation
Packaging

4+ MIN

Buhler and Premier Tech to Form a Strategic Cooperation

Swiss Bühler Group and Premier Tech from Canada, announced the formation of a strategic cooperation for industrial flexible packaging solutions.  Both companies agreed to build a design and manufacturing center in China. 'Combining the portfolio and expertise of Premier Tech and Bühler will enable future packaging solutions which are significantly more efficient, accurate and food safe by using automation technologies', says Johannes Wick, CEO of Bühler's Grains & Food business.  'The two companies are complementing each other in a perfect way with Bühler's strong footprint and market position in China and Premier Tech's recognized know-how in the field of automated packaging technologies,' says André Noreau, CEO of Premier Tech's Systems and Automation business. In grain processing, packaging is the last step before transporting flour to bakeries and other food processors, rice to distributors or pellets to farms. In many cases – especially in developing countries – the bagging operation is still done manually. This is not only inefficient, costly, and slow, but also implies a certain variation of weight and therefore a higher give away of the packaged goods. Palletizing solutions are increasingly important to allow for efficient warehousing solutions. The market and technology leading companies – Premier Tech in packaging and Bühler in grain and food processing – are now establishing this strategic cooperation to meet these market demands and create new cost-effective packaging solutions. Bühler brings its know-how of high-quality manufacturing and supply chain management in China as well as its digital solutions, whereas Premier Tech contributes with its superior packaging expertise and technological leadership in this field. In bringing these competencies together, the strategic cooperation will develop automated, food safe and accurate bagging and palletizing solutions. The strategic cooperation will allow Bühler to provide better turnkey projects with competitive packaging solutions from China while continuing to deliver high-end products such as Bühler's bagging station Maia from its own manufacturing network in Europe.  At the same time, Bühler will continue to design and market their proven weighing portfolio (since scales such as Tubex are not part of the agreement) and further improve its digital services allowing for full transparency and traceablity. Premier Tech will gain better access to the Chinese market by using the cost-effective and modern packaging solutions arising from the strategic cooperation, or by combining them to its internationally renowned CHRONOS technology portfolio in weighing, bagging, and palletizing. This strategic cooperation is planned to result in a joint venture for design and manufacturing during 2020, with Bühler focusing on sales of turnkey plants around the world, and Premier Tech on packaging systems in China. Both companies will continue to sell their products through their existing channels. About Premier Tech Making a difference, this is what we are all about at Premier Tech. One team driven by the shared passion to deliver solutions that we better the lives of people, businesses and communities. At Premier Tech, People and Technologies connect in lasting, transformative ways, giving life to products and services that help feed, protect and improve our world. We are committed to creating sustainable solutions that help bring beautiful gardens to life, increase crop yields, improve the efficiency of manufacturing facilities, treat and recycle water, and much more as we keep innovating. For more than 95 years, Premier Tech has been growing internationally, driven by the collective power of its 4 500 team members in 27 countries. Backed by a quarter-century-long track record of solid growth, Premier Tech today records sales of nearly CAD 1.0 billion. About Bühler Billions of people come into contact with Bühler technologies to cover their basic needs for food and mobility every day. Two billion people each day enjoy foods produced on Bühler equipment; and one billion people travel in vehicles manufactured with parts produced with our machinery.  Countless people wear eye glasses, use smart phones, and read newspapers and magazines, all of which depend on Bühler process technologies and solutions. Having this global relevance, we are in a unique position to turn today's global challenges into sustainable business. We want every human being to have access to healthy food. We want to do our part to protect the climate with energy-efficient cars, buildings, and machinery.  Our motto is creating 'innovations for a better world.' Bühler invests up to 5% of turnover into research and development. In 2018, over 13,000 employees generated a turnover of CHF 3.3 billion. As a Swiss family-owned company, Bühler is active in 140 countries around the world and operates a global network of 30 production sites. by All Extruded

Maverick Extruder Development Group in Vietnam
Extrusion

2+ MIN

Maverick Extruder Development Group in Vietnam

Maverick Extruder Development Group held on August 29th the 1st AquaFeed Weekly for over 70 participants in Saigon-Vietnam, we would like to thank you all for attending and we can share our technologies and present extrusion process solutions for the everyone's success. Following its International scope, the company will be heading to South America in September to attend The Latin America Pet Food Industry Congress (CIPAL), which will be the First Pet Food event to be held in Buenos Aires, Argentina during 18-19 of September 2019. Maverick will be sharing the Booth S3 with it's sister company Wenger Manufacturing. Don´t Miss the opportunity to meet the company!!  About Maverick The Maverick Extruder Development Group is a division of Wenger that offers more advanced and more efficient solutions, providing confidence in the business while maintaining the principles of leadership, accuracy and quality of Wenger equipment. The Maverick Division was born of the need of the market that sought the right option, the right measure of its investment. In market research, the Group questioned the needs of medium-sized, small and large companies that wanted a line of standard equipment with the same qualities and technologies as the largest company in the world but offering versatility while maintaining the quality and technology of the group. Thus, was born the Maverick Extruder Development Group. We started our operations in Latin America in May 2016 and in Asia in 2018, providing the market with equipment with more competitive prices, maintaining quality and service. The sales and technical staff are able to offer a unique and differentiated service, maintaining the standards of excellence. With the Maverick brand, the Wenger Group reinforces its commitment to its customers.The new division will offer more investment opportunities and greater business flexibility, meeting every need, including financing through FINAME. All Maverick equipment will be manufactured in Brazil, at the new Wenger plant in Valinhos (SP). In the Maverick division, the concept of adapted or modified equipment allows the customer to upgrade their equipment with total or partial replacement, as well as economic viability. by All Extruded

Canadian Company Turns Pests into Protein for First Dog Diet
Animal Origin

2+ MIN

Canadian Company Turns Pests into Protein for First Dog Diet

A Canadian dog treat company with an eye for sustainable alternatives has graduated to dog food with the release of its newest product, an insect protein-based, hypoallergenic kibble diet, on August 6. Most of the diet's protein comes from the inclusion of black soldier fly powder and oil, which is supplied from Canadian insect-rearing facilities. Other ingredients in the formula include millet, peas, buckwheat, chickpeas, coconut, lentils, flaxseeds and sweet potatoes. The dog diet is supplemented with added vitamins and minerals, as well as other ingredients to help with digestive health, such as yeast extract and cellulose fiber. The kibble's nutritional value includes at least 25% protein and 15% fat, and no more than 6% fiber and 10% moisture. According to Wilder Harrier, using insect protein for pet foods and treats is a sustainable alternative to using traditional animal proteins because 'insects require 2,000 times less water than beef… to produce the same output of protein,' along with other reasons stated on the company's website. The dog food is produced in Montreal by a co-manufacturing partner that uses a small-batch, low-temperature extrusion method, and the facility in which it's produced is compliant with Canadian Federal Inspection Agency (CFIA) guidelines and undergoes third-party audits, according to Wilder Harrier. Wilder Harrier's Farmed Insects Recipe dog food also meets standards set by the American Association of Feed Control Officials' (AAFCO). Currently, the company ships direct-to-consumer through its website and is also sold in local Canadian pet retail stores across the country. Wilder Harrier products are not available in US pet retail locations. Wilder Harrier was founded in January 2015, initially holding the brand name BugBites. The name was changed in November 2016 after sowing some confusion among consumers about whether the treats soothed dogs' bug bites. The company sells a line of cricket-based dog treats as well as vegan seaweed biscuits, and a line of dental sticks. None of the company's products incorporate traditional sources of animal proteins. by Jordan Tyler
 

Our Fat Pets
Cats

9+ MIN

Our Fat Pets

Sixty percent of cats tip the scales at unhealthy weights, slightly more than the 56 percent of dogs. It's not good for them. Like most cats, Max had a swagger in his walk. But because he was slightly overweight, the 15-year-old Maine coon began having trouble 'jumping up on things,' his owner says, the extra pounds worsening his arthritis. So his owner, Jaime Wilson, decided her pet needed to go on a diet — barely two tablespoons of dry food in the morning and again at night, along with a larger portion of canned wet food once a day and a supervised exercise program that included treadmill work and running through stationary poles. 'He was ravenous all the time,'  his owner concedes. But after six months, 'he's very sleek and thin,' says Mrs. Wilson, who works at the University of Florida's Small Animal Hospital in Gainesville, Fla. 'Not having the extra pounds has been great for his joints.' The Association for Pet Obesity Prevention estimates that in the United States, veterinarians now classify more than 100 million dogs and cats as overweight or obese, up from 80 million five years ago. Sixty percent of cats tip the scales at unhealthy weights, slightly more than the 56 percent of dogs. Worse yet, many pet owners fail to recognize the potential severity of the problem, finding their pets' weight gain of little concern or even 'cute,' says Dr. Justin Shmalberg, service chief of integrative medicine at the University of Florida's College of Veterinary Medicine in Gainesville. And show animals, often held up as exemplary models, he says, sometimes tend toward the pudgy side. 'In part, it's an issue of perception,' Dr. Shmalberg says. 'Generally, the public is more tolerant of obese animals than they are of thin ones. There's not as much stigma with animals being overweight as with people.' Obesity and the inflammatory effects of excess fat can bring a host of health problems. Max's six-month journey to a healthier weight reduced his risk for insulin-dependent diabetes, the most common health problem veterinarians see in overweight or obese cats. Overweight dogs rarely develop this form of diabetes, veterinarians say, though large breeds often face joint injuries from excess weight, while smaller ones can have breathing difficulties if airways collapse. Along with diabetes and arthritis, extra heft puts pets at increased risk for liver and kidney diseases, high blood pressure, heart failure and even some cancers. And at least one widely cited study in Labrador retrievers found that even moderately overweight dogs have shorter life spans than their lean counterparts. Veterinarians assess a pet's overall body health using a system similar to the body mass index, or B.M.I., used in people. Emaciated dogs or cats get the lowest score on a nine-point scale, obese ones the highest, with a desirable weight usually in the four to five range, says Dr. Deborah Linder, head of Tufts University's obesity clinic for animals in Boston. An animal at six is considered clinically overweight, with a score of seven or more, obese. Veterinarians also complete a physical exam to assess obesity, feeling over the rib cage by the animal's armpit, 'where tissue should be no thicker than the back of your hand,' Dr. Linder says. Another sign of healthy girth, she says, is a tuck in the belly, similar to an 'hourglass figure.' Although some pets are genetically vulnerable to unwanted pounds, others may have diseases like hyperthyroidism or Cushing's disease, in which the adrenal glands pump out too much of a stress hormone, stimulating appetite. Once these conditions are ruled out, veterinarians say, aging itself poses an ongoing risk as metabolism slows — the pet version of middle-age spread. Neutering or spaying also decreases an animal's energy needs by a third, Dr. Shmalberg says, so 'calories in, calories out,' takes on greater importance in maintaining a pet's proper weight. Researchers have recently identified another risk factor for pet obesity: rapid growth in early life, though the reasons for this remain poorly understood. 'Dogs and cats that grow quickly are highly likely to become obese later in life,' says Dr. Alex German, a professor at the University of Liverpool in England. But veterinarians single out overfeeding as the greatest contributor to pet obesity. Giving pets easy access to food around the house, or 'free feeding,' can quickly add unwanted pounds, they say, as can an overindulgence in high-calorie treats. Throw small children into the household mix with 'sneak feeding' and the situation becomes worse, says Dr. Sarah Nold, a staff veterinarian at Trupanion, a Seattle-based pet insurer. 'It's definitely not uncommon,' she says with a laugh. Whether pets, like some owners, 'stress eat' is difficult to measure. 'In my experience, when animals are stressed, they tend to go off feeding,' Dr. Nold says. 'But we don't know.' 'Pets don't open the fridge by themselves,' so stressed owners may stress-feed their pets, Dr. Linder says. 'The concept of food and love are tightly interconnected, and we need to address it.' Some veterinarians cite the pet food industry's push to include better labeling on foods, including calories per serving, as an advance in helping with weight control. But others describe the print as too small and the calorie information unhelpful because calorie needs vary widely by breed, genetics and current weight. Many dogs and cats that are overweight will need their calories reduced by at least a third, according to the University of Florida's Dr. Shmalberg. An average-size indoor cat needs between 150 to 200 calories per day to maintain weight, while dogs' ideal weights are trickier to assess. But the most important factor, Dr. Shmalberg says, is that owners adjust food to reach an 'ideal body condition,' such as the dog and cat weight charts suggested by the pet food company Purina. Experts also disagree on which type of food promotes better weight loss, wet or dry. Some data suggests wet food's higher water and protein content carries more benefit because it reduces appetite, says Dr. Jonathan Stockman, who runs the clinical nutrition service at Colorado State University's Veterinary Teaching Hospital, in Ft. Collins, Colo. But dry food has a higher fiber content, he says, so a similar argument can be made for that. 'One really is no better than the other,' Dr. Stockman says. 'We usually go with prescription diets because the nutrient density can be controlled and you can cut calories without causing a nutritional deficiency.' Other options, such as fat-blocking drugs or stomach-shrinking surgeries available to people, seldom play a part in veterinary medicine. Most veterinarians feel that weight loss can best be managed through diet. The goal is to get to a healthy weight before health issues take hold, veterinarians agree. Even though diabetes in cats, for example, can be reversed by aggressive dietary measures, says Dr. Lori Teller, a veterinarian at the Meyerland Animal Clinic in Houston, they work only with early diagnosis. Diabetes in dogs, rarely related to obesity, is considered irreversible, she and others say, because insulin production shuts down completely. Some veterinarians cite the pet food industry's push to include better labeling on foods, including calories per serving, as an advance in helping with weight control. But others describe the print as too small and the calorie information unhelpful because calorie needs vary widely by breed, genetics and current weight. Many dogs and cats that are overweight will need their calories reduced by at least a third, according to the University of Florida's Dr. Shmalberg. An average-size indoor cat needs between 150 to 200 calories per day to maintain weight, while dogs' ideal weights are trickier to assess. But the most important factor, Dr. Shmalberg says, is that owners adjust food to reach an 'ideal body condition,' such as the dog and cat weight charts suggested by the pet food company Purina. Experts also disagree on which type of food promotes better weight loss, wet or dry. Some data suggests wet food's higher water and protein content carries more benefit because it reduces appetite, says Dr. Jonathan Stockman, who runs the clinical nutrition service at Colorado State University's Veterinary Teaching Hospital, in Ft. Collins, Colo. But dry food has a higher fiber content, he says, so a similar argument can be made for that. 'One really is no better than the other,' Dr. Stockman says. 'We usually go with prescription diets because the nutrient density can be controlled and you can cut calories without causing a nutritional deficiency.' Other options, such as fat-blocking drugs or stomach-shrinking surgeries available to people, seldom play a part in veterinary medicine. Most veterinarians feel that weight loss can best be managed through diet. The goal is to get to a healthy weight before health issues take hold, veterinarians agree. Even though diabetes in cats, for example, can be reversed by aggressive dietary measures, says Dr. Lori Teller, a veterinarian at the Meyerland Animal Clinic in Houston, they work only with early diagnosis. Diabetes in dogs, rarely related to obesity, is considered irreversible, she and others say, because insulin production shuts down completely. Some veterinarians cite the pet food industry's push to include better labeling on foods, including calories per serving, as an advance in helping with weight control. But others describe the print as too small and the calorie information unhelpful because calorie needs vary widely by breed, genetics and current weight. Many dogs and cats that are overweight will need their calories reduced by at least a third, according to the University of Florida's Dr. Shmalberg. An average-size indoor cat needs between 150 to 200 calories per day to maintain weight, while dogs' ideal weights are trickier to assess. But the most important factor, Dr. Shmalberg says, is that owners adjust food to reach an 'ideal body condition,' such as the dog and cat weight charts suggested by the pet food company Purina. Experts also disagree on which type of food promotes better weight loss, wet or dry. Some data suggests wet food's higher water and protein content carries more benefit because it reduces appetite, says Dr. Jonathan Stockman, who runs the clinical nutrition service at Colorado State University's Veterinary Teaching Hospital, in Ft. Collins, Colo. But dry food has a higher fiber content, he says, so a similar argument can be made for that. 'One really is no better than the other,' Dr. Stockman says. 'We usually go with prescription diets because the nutrient density can be controlled and you can cut calories without causing a nutritional deficiency.' Other options, such as fat-blocking drugs or stomach-shrinking surgeries available to people, seldom play a part in veterinary medicine. Most veterinarians feel that weight loss can best be managed through diet. The goal is to get to a healthy weight before health issues take hold, veterinarians agree. Even though diabetes in cats, for example, can be reversed by aggressive dietary measures, says Dr. Lori Teller, a veterinarian at the Meyerland Animal Clinic in Houston, they work only with early diagnosis. Diabetes in dogs, rarely related to obesity, is considered irreversible, she and others say, because insulin production shuts down completely. 'Our current approach is failing,' Dr. German says, citing the need for new strategies and more vigorous prevention. Studies have found that only half of dogs and cats placed on weight-loss  programs achieve their target goal, he says, and half of that number rebound to unhealthy weights. Instead of aiming for a complete or 'perfect' weight loss, he suggests, it might be more realistic to push for a modest weight loss, which can still have benefits. Studies have shown that in overweight people, for example, even a relatively modest weight loss of 5 percent to 10 percent of body weight can delay the onset of diabetes, and the same may apply to pets. Max's weight loss was more extreme, and he is faring well.  His owner is vigilant about not letting his diet and exercise routines lapse.  
'If I free feed him now,' Mrs. Wilson says, 'he would just balloon back up, I'm sure.' By Susan Jenks

Scoular, Gray ‘turn the dirt’ at New $50 Million Freeze-Drying Facility
Vitamins

2+ MIN

Scoular, Gray ‘turn the dirt’ at New $50 Million Freeze-Drying Facility

Scoular officially broke ground August 6 on its new manufacturing facility for freeze-dried pet food ingredients in Seward, Nebraska. The company announced plans along with a $50 million investment into the 105,000-sq.-ft. plant in March 2019. The plant is expected to be up and running by fall of 2020, operated by an 'indirect, wholly-owned subsidiary of Scoular,' according to the company. Scoular's new freeze-dried facility will include a warehouse, cold storage for raw meat, freeze dryers and clean rooms to manufacture high-quality, safe pet food ingredients as the market for them continues to grow. 'We are continually identifying new ways to meet our customers' needs and help solve their business requirements. This new facility reflects this commitment, as one of the first in the country to bring multiple phases of the freeze-drying manufacturing process under one roof for the pet food industry,' said Paul Maass, CEO of Scoular. The ceremony featured Stephen Gray, president and CEO of Gray, the design firm tasked with engineering, architecture and construction of the facility, as well as Maass, Nebraska Governor Pete Ricketts, Seward Mayor Josh Eickmeier and Jonathan Jank, president and CEO of Seward County Chamber and Development. 'We're thrilled to be part of this exciting endeavor,' Gray said. 'The state-of-the-art facility is sure to make a positive impact on the industry and local economy.' A 126-year-old employee-owned company with more than $4 billion in sales, Scoular has more than 100 strategic offices, grain elevators and processing facilities in North America, South America and Asia. The company's more than 1,000 employees are engaged in the business of buying, selling, storing, handling and processing grain and ingredients as well as managing transportation and logistics worldwide. by Scoular   

Palatability: A Fundamental Concept for Pet Food Formulation
Palatants

6+ MIN

Palatability: A Fundamental Concept for Pet Food Formulation

The food taste is one of the main characteristics that determine our choice of purchase. Often, we stop consuming extremely nutritious products because they do not have pleasant sensory characteristics. Just like us, animals also take into account characteristics such as flavor and aroma at the time of feeding. This is known as palatability. There are several ways to study this aspect during the development of a pet formulation. This type of analysis is a powerful tool that has the ability to help us reach the type of formula that most pleases our target audience. Like palatability, digestibility is also something the R&D formulator must be aware of when developing pet foods. In addition to being tasty, they must have bioavailable nutrients for a healthy development. Formulations that combine palatability and digestibility meet the current demand of the pet market, which in 2017 was responsible for an amount of 25 billion reals in Brazil, 7% more than in the previous year, showing the great potential of this segment. In this post, we will discuss how palatability affects the formulation of pet products, we will understand some of the tests used in companies to measure this characteristic and we will learn some ways to improve the palatable aspects of pet formulations. Palatability: concept and measurement Palatability can be defined as the acceptance of a feed by a pet related to odor, taste and texture aspects. This aspect will directly affect the type of relationship the animal will have with its food. In some cases, when the sensory characteristics are not approved by the pet, the pet may refuse to eat, affecting its weight and causing its owner to change brands of feed. With this example it has already been possible to see that palatability has a significant influence on pet food sales. The behavior of the animal related to the formulation will dictate the purchase or not of a certain product by its owner. There are several ways to measure this parameter and they usually involve studying how the animal will behave when in contact with the newly formulated product. The First Option measure is focused on the food's odor. The animals' nose, especially dogs, is extremely acute. Therefore, this parameter is the first one that attracts the pet to the food. In this test, different formulations are placed in the environment where the participating pets are and it is observed which formulation will be the first to attract the attention of the animal. The Ingestion Rate will measure the taste of the feed. In this method, the total volume of the formulation ingested by the animal will be divided by the general consumption. For example, if the pet ingested 600g of feed in total, of which 300g corresponded to the feed tested, the ingestion rate would be 50%. A third measurement is the Consumption Rate, which encompasses all palatability characteristics of the food: odor, taste and texture. In this method, the preference for one formula over another is analyzed. It is a widely used test when one wants to formulate a product that is superior to the leading brand in the market, which is called the control. To calculate the rate of consumption, the amount ingested by the animal is measured, both the brand and the control mark, and an index is calculated to determine how much the new formulation was preferred by the participating pets. It should be noted that the conditions of these tests may vary from company to company. Variables such as the number and breed of animals used and even the region from which they come from can affect the final outcome of the measures. The importance of digestibility together with palatability As important as the palatability of a pet food is its nutritional composition. The food destined to the pet must have all the nutrients essential for the healthy development of it. However, it is not enough that the food contains a high content of nutrients. They must also be capable of being absorbed by the animal's organism and be available in tissues and organs so that they are appropriately used for vital functions. The digestibility can be measured in laboratory tests. In these, the animal is fed with the formulation tested and the undigested matter, present in the feces, is analyzed. With this measurement, it is possible to know the content of nutrients that are not used by the body of the animal. Therefore, a smaller volume of feces demonstrates high digestibility of the food. Some factors affect the digestibility of a pet food. They are: Formula: the type and quantity of the different ingredients that make up the product, carry the most diverse nutrients. Each of these nutrients has a different characteristic of absorption and availability. Quality of the ingredients: those of better quality tend to be better digested. Low quality proteins, high ash content, certain types of dietary fiber and presence of phytate are factors that decrease the digestibility of the pet formulation. Processing: it should be adequate, since the treatment conditions as well as the form of storage affect the digestibility. Very high temperatures, for example, may make some nutrients unavailable for use by the pet's body. Thus, it is possible to understand that the choice of the ingredients of a formulation must take into account both sensory characteristics, to awaken the palate of the animal, as well as the quality and availability of the nutrients so that its health is not impaired. Palatants for pet food The palatability of pet foods is influenced both by the quality of raw materials and ingredients, and by the use of palatants. Palatants are a type of ingredient used with the specific function of improving the flavor, aroma and texture characteristics of the product. Dry foods, such as feeds, usually require a greater use of palatants, since liquids are naturally more palatable due to the presence of moisture. Palatants can be found in both powder form and liquid form and are most commonly used for dogs and cats food. The sources for obtaining the palatants can be both vegetal and animal and include proteins, yeasts, phosphates, antioxidants, antimicrobials, among other compounds. Proteins are one of the main components of palatants, and those extracted from animal sources can originate from chicken, pork or fish meat and those extracted from vegetable sources can be obtained from corn, soybeans, potatoes, among others. It is also necessary to mention that, based on quality, there are basically three levels of palatants: economic, mid-level and premium. As expected, premium palatants have a higher cost, however, this can be balanced by the development of a pet food with high palatability, having an increase in sales as a consequence. The chicken protein hydrolysate, already available in the market for pet nutrition ingredients, is an example of a premium natural ingredient that, among other functions, also has palatant properties. This ingredient is produced by enzymatic hydrolysis, which guarantees the presence of bioactive peptides. In addition, it has high crude protein content and high digestibility. In this way, it guarantees more energy and nutrients to the pet and decreases the volume of feces, since the nutrients are well used by the body. When formulating pet foods, it is of fundamental importance to choose carefully the suppliers of raw material and ingredients (mainly palatants, in this case). It is necessary to look for suppliers that have knowledge in the area of ​​pet food and that are aligned with the concepts of palatability and digestibility, thus guaranteeing the formulation of a successful product. Conclusion Palatability, combined with digestibility, are key parameters for the acceptance of a pet food. These characteristics can be incorporated into the formulations through the use of specific ingredients, of high quality and supplied by companies that have the necessary know-how on animal feed. The palatants of protein origin, produced by enzymatic hydrolysis, besides providing flavor and odor, contain a series of bioactive peptides that contribute for the health and well-being of the pet. The measurement of palatability and digestibility of a pet product are tools that make the work of R&D formulators easy, since they provide data with which it is possible to infer what should be adjusted in the formulations. by brf Ingredients Source: All Extruded

New Pet Food Opportunities in Latin America
Market Information

2+ MIN

New Pet Food Opportunities in Latin America

A pet food seminar organized by Argentinian-based company Ensol highlighted the pet humanization trend and openings for manufacturers in Latin America. Recently, the Argentinian-based company Ensol and its pet food division Ensolpet organized a pet food seminar in the city of Pilar, just miles north of Buenos Aires. The forum and the speaking lineup were impressive. It is noteworthy that, despite the deep economic plunge, Argentina and its pet food market are sticking out against the recession. According to one local expert, it is a matter of time and political agreement to reset the economy in an upward trend. Regarding the pet food industry, one of the crucial topics in the discussion was the so-called humanization trend and its meaning for the pet food industry. One of the questions addressed to the audience was whether this humanization means increasing sales of pet food or a recomposition of the current product portfolio. At least in Latin America, humanization means to fully recognize pets' needs to provide them with a better life. So, it is likely that such a trend impacts both pet food volume sales and innovation in the pet food industry. Furthermore, current and future opportunities in the region depend on how deep humanization permeates into the marketplace, along with favorable demographic trends and disposable income.  For example, Argentina, one of the biggest pet-loving countries in the world, also has a rather favorable demographic situation, suggesting that commercial pet food purchasing in this country is likely to rise steadily in the coming years due to the large number of households with just one or two members. Moreover, the population pyramid signals a future demographic bonus. The region needs to benefit from research However, to take advantage of new local opportunities, it is key to unfold the range of available market niches. To do so, the pet food industry must make informed decisions based on market research to support them. For example, the United States is shaping most of the trends within the global pet food arena. From a market standpoint of view, one primary reason supporting the large rate of innovation in the U.S. is the continuous research that manufacturers perform, as well as the use of consumer feedback that reinforces product innovation. On the other hand, most pet food producers in Latin America avoid market research, perhaps thinking it is a costly activity that does not pay off. For various local companies, basing decisions on little market information has worked out well in the past, as producers mainly relied on pricing strategies to compete. As the pet food market is becoming more competitive and sophisticated, with better-informed consumers, a deeper understanding of the local trends and pet food purchasers will be required to succeed in the local market. by Iván Franco Pet Food Industry - Pctures from All Extruded

Interview with Karren Peters, Senior Director of Marketing for Pet Brands at Tyson Foods
Interviews

3+ MIN

Interview with Karren Peters, Senior Director of Marketing for Pet Brands at Tyson Foods

The interview with Karren Peters, senior director of marketing for pet brands at Tyson Foods, was intended to learn how the company is taking a personal approach to pet trends How does Tyson Pet Products meet the needs of the pet specialty channel, particularly independent pet stores? We have a focused brand channel strategy, with True Chews pet treats targeted specifically to the pet specialty channel. Our research shows pet parents who shop pet specialty look for high quality treats that are USA sourced and made because they want only the best for their furry family members. We are pet parents too and take seriously our role in delivering the best treating experience. What is Tyson Pet Products' philosophy regarding treats and the pet-human bond? We have been inspired and driven by enhancing the bond between pet and parent by improving the treating experience. We consistently apply insights and design products with preferred ingredients and product attributes that exceed expectations of pet and parent. Our strategic approach leverages our established innovation pillars to curate a selection of products that move beyond traditional treating. The True Chews brand features real chicken, beef, pork, turkey, duck or fish as the first ingredient and indulges both pet and pet parent with delicious aromas and meaty textures for the look and feel of human food. Plus, our simple recipes contain wholesome ingredients, so that each treating moment enhances the journey and bond with your pet. What are some recent trends that have influenced Tyson Pet Product's approach to food and treats? We leverage our broader expertise of human trends through Tyson Foods to better understand product, ingredient and nutrition trends as we know these trends translate into the pet parent desire to feed their pets like members of the family. As one of the leading food companies in the world, Tyson Foods' position, purpose and scale drives our competitive advantage in the space. At the same time, we recognize that our pets have distinctive needs and are careful to deliver only treats that are specifically tested and developed to maintain the health of the animal for which they are developed. Some examples of recent human food trends that are transferable to pet treats include the evolution of health and wellness, the power of protein and experiential appeal. For evolution of health and wellness, we created True Chews Everyday Wellness dog treats, a product line of five dog treat varieties, each specifically designed to support a different wellness need such as brain health, bone and joint health or immune health. Based on the human food trend of the power of protein, we focus our treats on premium cuts of protein as the No. 1 ingredient. Pet parents can offer an exciting variety such as our True Chews Premium Jerky Treats for dogs and True Chews Chewy Chicken Recipe for cats. Lastly, Tyson Pet Products serves to enhance experiences for pets and humans alike by making the occasion less transactional and more engaging. What upcoming product launches by Tyson Pet Products have been inspired by recent pet trends? We are excited to continue to build a portfolio of premium products. As a result, we are strategically expanding into adjacent treating segments such as biscuits and chews to further meet the needs of the pet specialty channel with True Chews product offerings that delight pet and pet parents across multiple treating occasions. In addition, we have rolled out our True Chews Meal Makers meal toppers, which are made with real USA-sourced chicken or beef and a wholesome blend of 100 percent natural ingredients. These meal toppers can be mixed with dogs' food to add variety and excitement to everyday meals for one more way to give our dogs the best experiences every day. Also this summer, we are launching new True Chews Cat Treats to give cats the same True Chews Brand premium treating experience that dogs already know and love. by Pet Age

Promoting Health habits to address Pet Obesity
Palatants

3+ MIN

Promoting Health habits to address Pet Obesity

According to the American Veterinary Medical Association (AVMA), more than half of U.S. pets are considered overweight or obese, and the number affected is expected to continue to rise. Weight concerns in pets are a significant issue for veterinarians, pet owners and society as a whole. Obesity is a big risk factor for many diseases and disorders in pets, including diabetes, cancer, kidney, liver, inflammatory bowel, respiratory compromise and others – impacting their quality of life and life expectancy. As a veterinarian for more than 30 years, pet obesity and related behavioral disorders and diseases are now the top patient concerns addressed in my practice. Despite its prevalence, I am often met with surprised reactions from pet owners when they are told their pet is obese or overweight. While there are many factors contributing to the issue, one of the most important is the lack of education on the ideal weight and lifestyle needs of different pet breeds. The pet food industry has long been a leading advocate for pets and their health, and I believe it can also play a significant role in tackling the pet obesity epidemic. The industry, along with pet retailers, veterinarians, and pet associations, can continue to help educate pet owners on the key tools for a healthy and active lifestyle for their animals, helping reduce pet obesity. Specifically, pet food companies can continue to help pet owners translate what's healthy for their pets in a few key ways: Encouraging active lifestyles and exercise for pets As U.S. lifestyles have changed, people today are less active and more sedentary, which has impacted the amount of exercise pets receive. The result: most pets don't get enough exercise. For example, dogs need, on average, approximately 30 – 45 minutes of activity twice a day. Depending on the breed of dog, they may need even more. Promoting the role exercise plays in a healthy lifestyle for pets is key. Creating consistencies in feeding recommendations Pet food companies work hard to ensure their nutrition labels not only meet regulations, but also provide helpful information to consumers. As the industry continues to grow and new brands enter the market, pet food companies have the opportunity to present pet food portion and feeding guidance in consistent, easy-to-interpret terms related to pets' ideal weight – This can help minimize pet owner confusion and misinterpretation on how much to feed their pet. Promoting Healthy Portion Control in Overweight Pets When pets need to slim down, it's important for pet owners to consult their veterinarian for proper instructions on how to slowly decrease the amount of food their pet receives until achieving the amount of food required to meet their nutritional needs. Animals that have their food cut back too quickly can be prone to behavioral problems, and are likely to go looking for food in other places, like the kitchen counter. Encouraging regular veterinary care Too frequently pets come to our office after there is a serious weight-related issue, which often could have been prevented. The highest expression of love pet owners can provide their pets is a commitment to their health and wellness. Routine veterinary care is essential. by Dr. Amy Wolff  Email: [email protected].
 

Pet Food Topic  Discussed in IPPE Rendering Program
Market Information

1+ MIN

Pet Food Topic Discussed in IPPE Rendering Program

The 2019 International Production & Processing Expo (IPPE) hosted the International Rendering Symposium from noon to 5 p.m. Thursday, Feb. 14, and from 9 a.m. to noon Friday, Feb. 15 in Atlanta, Georgia. The program was sponsored by the National Renderers Association and US Poultry & Egg Association (USPOULTRY). In the US, more than 50 billion pounds of animal byproducts are converted into fats and proteins for animal feed through the rendering process each year. Opportunities, challenges and innovations in the rendering industry will be presented at the International Rendering Symposium. Other topics include rendering basics, research and development efforts featuring the new Pet Food Alliance, poultry nutrition, equipment, regulation, FSMA impact, and political climates and international markets. Pet Food Alliance, also known as the Alliance for Research and Innovation in the Rendering of Pet Food Industries, was created in 2017 with the goal of bringing pet food, rendering and meat industry professionals together with research scientists to advance the future of rendering and pet food. The group is a collaborative effort of Colorado State University and the Fats and Proteins Research Foundation. The 2019 IPPE was held in collaboration of three trade shows – the International Feed Expo, International Poultry Expo and International Meat Expo – representing the entire chain of protein production and processing. The event is sponsored by USPOULTRY, the American Feed Industry Association (AFIA) and the North American Meat Institute (NAMI). by Pet Food Processing

Bühler Launches Single-Screw Extruder PolyOne
Extrusion

3+ MIN

Bühler Launches Single-Screw Extruder PolyOne

Bühler has launched the multifunctional single-screw extruder PolyOne for the pet food and aqua feed industry at VICTAM International 2019 trade fair. At VICTAM International 2019 trade fair, Bühler is showcasing solutions for the entire feed value chain, with a special focus on how to use digital services to make the feed industry safer, and more profitable. LumoVision, the revolutionary data-driven maize sorting technology, finds its way into the feed processing industry. Today, Bühler has launched the multifunctional single-screw extruder PolyOne for the pet food and aqua feed industry. Bühler has launched its new single-screw extruder PolyOne today, designed to consistently deliver high product quality for the pet food and aqua feed industries. 'PolyOne enables our customers to maximize their productivity, and helps to prevent product recalls,' says Christoph Naef, Head of Business Unit Nutrition at Bühler Group. PolyOne meets highest food and feed safety standards thanks to its perfected hygienic design. It is a modular system so Bühler can adapt PolyOne to customers' specific needs, such as higher capacities. Kubex T: High-capacity pellet mill with full process transparency Kubex T provides highest process transparency thanks to an application that connects it to Bühler Insights, the pioneering cloud platform for the food and feed industry. A dashboard visualizes data for customers, making their processes transparent. This allows for seamless tracking and brings production downtimes to a minimum. Algorithms and Bühler experts help millers to optimize the mill's parameters. With it, customers achieve higher profits and lower production costs thanks to innovations in intelligent process optimization. Kubex T is designed for high-capacity pelleting. Customers will use up to 20% less energy compared to conventional pellet mills, benefit from high production capacities of up to 80 tons per hour, and a customer-driven design, all of which are the result of extensive Bühler research and development in cooperation with leading feed millers. Bühler LumoVision: data-driven grain sorting technology for feed and food Bühler showcases its breakthrough sorting technology for the feed industry. LumoVision minimizes toxic contamination in maize and improves yield, by identifying and removing cancer-causing, aflatoxin-infected grains. It does this more accurately and at greater speed than any previous solution. Developed in partnership with Microsoft, LumoVision is a significant advance for the maize processing industry in its fight against toxic metabolites produced by fungal molds called mycotoxins, the most poisonous of which is aflatoxin. The innovation can eliminate up to 90% of contaminated maize. 'Advances in digital technology, together with our sorting, food, and feed safety expertise, make this an unrivalled system that contributes to solving a major global security challenge,' says Matt Kelly, Managing Director of Digital Technologies at Bühler. Aflatoxin is classified as a primary human carcinogen by the International Agency for Research on Cancer. Approximately 500 million people worldwide are at risk of exposure to it and it is estimated to cause up to 155,000 cases of liver cancer every year and contribute to stunting the growth of millions of children. by buhlergroup.com  

Fighting Pet Ageing  with Food - From Tailored Nutrition to Prevention
Formulation

3+ MIN

Fighting Pet Ageing with Food - From Tailored Nutrition to Prevention

Pet parents want their dogs and cats to live a happy, healthy life, even as they enter old age. Early preventive nutrition using protective ingredients is an effective strategy to ensure healthy ageing of pets. Senior pets, a growing market  As with humans, life expectancy of pets has been continuously increasing over the past years, to reach an average of 11 years for dogs and 12 years for cats. The growing population of old pets represents huge potential. Pet parents want their animals to remain healthy as they age. Pet food and pet care players can seize the opportunity to offer products and services covering the evolving needs of ageing animals, thus ensuring pet owner loyalty to brands 'from kennel to grave'.*  Ageing and consequences  Seven years is often considered the average starting age of the geriatric years for cats and dogs. The ageing process induces numerous metabolic and physiological changes. It is accompanied by various problems such as joint health issues, obesity, immune system deterioration, cognitive decline and diabetes. For pet parents, it is hard to see their furry friend in pain. They are actively looking for solutions that will allow pets to stay healthy while growing old so they can share more time together. Fighting ageing: better safe than sorry The first strategy to deal with senior pet health issues includes the use of drugs or surgery. This curative approach is generally the last option once disease is established. The second strategy consists of taking various preventive actions to avoid or delay age-related troubles. Amongst them, food appears to be an ideal proactive way to ensure pets healthy ageing. Indeed, the belief that healthy eating habits can positively impact lifespan, acknowledged in human medicine, is transferring to the pet care field and fuelling the development of senior products. From tailored nutrition to protective ingredients Life-stage based pet food is increasingly demanded by consumers. In the US, one pet owner out of seven is looking for senior formulation.** Current diets for senior cats and dogs are designed to respond to specific nutritional requirements of aged pets. Protein level, calories, vitamins and mineral content are carefully controlled to help avoid obesity, support the immune system and limit pain in ageing joints. Most senior formulas are enriched with essential nutrients such as omega-3. Today, however, owners of old pets, increasingly informed about the benefits of prevention, expect life-stage products not only to be adapted to seniors, but also to limit the development of age-related disorders. Pet parents who trust the power of nature are particularly seeking natural ingredients or superfoods that already have proven preventive benefits in human health. Natural protective molecules from plants Many nutrients found in fruits or vegetables have properties that tackle the effects of ageing. Amongst the promising protective plant-based ingredients, those containing polyphenols are particularly interesting because they help to prevent cell oxidation and inflammation caused by ageing. At Vivae for instance, the latest anti-ageing solution for pets includes Curcuma which has remarkable antioxidant and anti-inflammatory properties. Some berries also contain other polyphenols which, in addition to antioxidant properties, can have beneficial effects on cognition and memory.  The earlier the better Dietary prevention of ageing should start from birth. For maximum efficiency, the best approach is to introduce these protective ingredients as early as possible in a pet's life. Ideally, they are added to foods or via treats and supplements at the early stages of life, including junior and adult. These strategies can help lead to improvements in health, keeping pets young at heart for a longer time and bringing happiness to their human parents.  by GlobalPets

Cats are not Small Dogs: Unique Nutritional Needs of Cats
Vitamins

3+ MIN

Cats are not Small Dogs: Unique Nutritional Needs of Cats

Different from dogs, who are omnivores (meaning they are designed to eat a combination of animal and plant foods), cats are carnivores and have unique metabolism compared to many other domestic animals. Cats have special dietary needs that omnivores do not have and for this reason they should not be fed as vegetarians and should always have some animal protein (meat) in their diets. That does not mean that they can safely eat only meat – cats can digest and utilize nutrients from plants and a very high or all meat diet is dangerous for cats! Some of the unique nutritional needs of cats: Protein: Cats need more protein than other species like humans or dogs. Kittens need more protein than most other animals and adult cats need 2-3 times more protein than dogs or herbivores like cows or horses. Arginine: Arginine, an amino acid (which is a building block of protein) found in meat, is another unique requirement of cats. Most other animals can make some arginine (so their dietary needs are lower), but cats lack the enzyme needed to make arginine in their own bodies, so it needs to be provided in higher amounts in their diet. Arginine is important because it is involved in removing ammonia (the waste product of protein breakdown) from the body. If cats cannot remove the ammonia from their bodies, they can suffer weight loss, vomiting, neurological signs, and even death. Taurine: Taurine is another amino acid that cats cannot make themselves like many animals can. It is important in kittens for them to grow normally and in adult cats to remain healthy. In addition, when cats are fed a diet too low in taurine they can become blind as a result of retinal degeneration and their heart can become enlarged and not be able to pump blood appropriately (dilated cardiomyopathy). Queens (adult female cats) can also develop reproductive problems. Because of these serious issues that develop with taurine deficiency, all cat foods should include taurine. The total amount in the diet, however, is not the only important factor. Other ingredients in the diet can affect how taurine is broken down in the gut and how available it is to the cat so it's important to feed a diet that has been carefully formulated and tested. Vitamins: When it comes to vitamins, cats require some vitamins like niacin in higher amounts than other animals like dogs. In most animals, vitamin A can be made in the body from compounds that are present in plants like carrots and green leafy vegetables (carotenoids). The enzyme needed to do this is not very active in cats, therefore diets for cats must include pre-made vitamin A.  Vitamin D is normally made in the body in many animals including humans when they spend time in the sunlight. Cats (as well as dogs) are not able to make adequate amounts of vitamin D in their bodies, so they must always get it in their diet. Unlike dogs, cats cannot use the plant form of vitamin D as efficiently as the animal form, so feline diets should include the animal version of vitamin D (vitamin D3) or the levels of D2 need to be adjusted to compensate for its lower efficiency.  Because of limited production of the vitamin niacin in cats' bodies, feline diets must also contain more niacin than diet for other animals. Cats also have a number of other unique needs, including those that affect their essential fatty acid metabolism, higher requirements for some B vitamins, and differences in carbohydrate metabolism. These special needs of cats are the reason cats should not be fed dog food and require a very carefully formulated diet. If you pick commercial cat foods that say they are formulated to meet AAFCO nutrient profiles or have passed animal feeding trials for cats (and are from a manufacturer with good quality control), then these special needs are already taken into account! by Deborah E. Linder, DVM, MS, DACVN, Written in conjunction with veterinary student, Sasha Santiago.

Green Tea Extracts: Product of Green Source Organics
Vitamins

1+ MIN

Green Tea Extracts: Product of Green Source Organics

Green Tea is an excellent source of polyphenols as well as vitamin C, chromium and selenium. Polyphenols stimulate fat oxidation and metabolic processes in the body making Green Tea a useful application for weight loss. Green Tea also contains catechin, an antioxidant chemical which may help to reduce incidences of tooth problems. The antioxidant and anti-inflammatory activities of Green Tea have lead to its use in many anti-aging formulas and topical applications for sun damage. Products: Green Tea Powder – #1173 Powder Extract (95% Poly, 50% ECGC) – #1218 Powder Extract (60% Polyphenol, 20% ECGC) – #1218 Powder Extract (45% Poly, 12% ECGC) – #1218 Green Tea Seed Oil – #1101 Tea Saponin (60-90%) – #1290 Functional Foods: Foods and beverages, baked goods, nutritional products, supplements, confections, snacks and nutiritional bars, trail mixes, dairy products, flavorings. Nutraceuticals: Supports healthy blood levels of cholesterol, boosts immune system, used in weight management, supports gut, heart and digestive health, provides energy, supports prostate health. Cosmeceutical: Adds suppleness and moisture to the skin (anti-aging), nourishes damaged hair. Animal Nutrition: Adds antioxidants, supports eye and cardiovascular health, palatant, masking agent, feeding stimulant, odor inhibitor, rich source of minerals to support healthy system function. by Green Source Organics All Extruded 

Premier Tech Sets Foot in Mexico with its Latest Acquisition
Home

2+ MIN

Premier Tech Sets Foot in Mexico with its Latest Acquisition

Premier Tech is proud to announce the acquisition of the company IDTec Automatización. This first acquisition in Mexico will allow Premier Tech to offer local aftermarket support for Mexican and Latin American companies. Together, IDTec and Premier Tech aim to exceed expectations in terms of client experience especially for technical support, parts deliveries, and preventive maintenance programs on packaging equipment lines. Established in Mexico since 2000, IDTec Automatización is a leading integrator of robotic systems specialized in end-of-line applications and material handling solutions. Consistent with Premier Tech's desire to provide world-class after-sales service, the acquisition of this growing business will allow Premier Tech to pursue the development of its worldwide client experience.  Through this acquisition, IDTec – a Premier Tech company becomes the reference in high performance automated systems for Mexican and Latin American companies. Clients of the food and beverage, automotive and consumer industries will gain access to a variety of robotic systems, including bottle handling, pick and place, sacks and bags handling, vacuum lifting and palletizing.  'After positioning ourselves in Brazil in 2015, the only next logical step was to have a local presence in the second largest economy in Latin America – Mexico. We will now have 60 new team members with automation experience where roughly a dozen are accomplished field technicians and engineers. We will be in a better position to serve our large installed client base and deliver our WE CARE guarantee – our client promise,' said André Noreau, President of Premier Tech – Systems and Automation.  'This relationship will allow us to reach new clients and markets by joining one of the world's largest supplier of industrial packaging solutions. This collaborative approach solidifies our commitment to deliver best-in-class solutions to our clients around the world,' said Gerardo Vallejo, General Director at IDTec Automatización.  About Premier Tech  Premier Tech has been growing its leadership position globally for more than 95 years, driven by the collective power of its 4 500 team members in 27 countries. Leveraging its human capital as well as a deeply rooted Culture revolving around innovation and excellence, Premier Tech focuses its efforts in three core businesses: Horticulture and Agriculture, Industrial Equipment and Environmental Technologies.  With 60 team members including sales, service and engineering, IDTec Automatización specializes in the development, design and manufacturing of high quality end-of-line solutions. The company serves a global client base of food and beverage, consumer goods and automotive amongst others.  by PremierTech All Extruded

Extru-Tech: ADP – Aseptic Dual Preconditioner
Extrusion

2+ MIN

Extru-Tech: ADP – Aseptic Dual Preconditioner

The Aseptic Dual Preconditioner enables the operator to incorporate a combination of low steam pressure injected at multiple inlets and adjustable product retention time. This provides the system operator with a whole new level of product quality control. It is the answer to increased nutritional values and production quality. As finished product quality and nutritional values increase, preconditioning is becoming a vital part to any production process. Extru-Tech's Aseptic Dual Preconditioner will enable you to meet these increasing demands as well as provide these benefits: High Liquid Addition Low Energy Consumption Variable Retention Times Low Coefficient of Variation Starch gelatinization levels attainable up to 60% formula dependant Temperature Over 90°C Human Food Hygienic Grade Equipment High meat addition Proven first in first out technology CAPABILITY – ACCURACY & CONSISTENCY As the ADP matches/exceeds the same number of Beater Impacts on Product as our closest competitors' advance technology preconditioner, the ETI best in class ADP often exceeds any competitors' CV. Our studies show that the ADP has a Coefficient of Variation of less than 3%, which means it's more efficient than our competitors latest pre-conditioner designs. The CV improves further as the beater speeds increase through our new design. The ADP features an Automatic downspout with 'Downspout temperature' probe strategically mounted for improved accuracy (per ETI Generic Validation Study) Coefficient of Variation (CV) CV is a measure of precision. ExtruTech's CV Trials tested the accuracy and variability of moisture of the product while exiting the ADP. CLEANABILITY – QUICK CLEAN Why settle for just sanitary when sterile can be achieved? Extru-Tech offers a proven scientific validation that the new ADP can sterilize the product prior to its discharge from the preconditioner, and can be cleaned/sanitized through validated SSOPs. Stainless steel construction and hygienic framework create a sleek exterior design that has no shell or wrap so that it can be easily cleaned and maintain sanitary design standards. The clean-out valve assists with sanitation procedures. by  ExtruTech

Four Trends in the Mexican Pet Food Market
Trends

3+ MIN

Four Trends in the Mexican Pet Food Market

The distinguish analyst believes the Mexican pet food market still has plenty of room to grow. Specific trends drive demand for dog and cat food in the Mexican pet food market, said Ivan Franco of Triplethree International, a market research and analysis firm. Franco's presentation on June 15 began the Septimo Foro México sobre Alimento para Mascotas Internacional (Seventh International Mexican Pet Food Forum) in Guadalajara, Jalisco, Mexico. 1. Economy or super-premium Ten to 15 years ago, premium pet food brands, such as Purina ProPlan, were the first to dominate the pet food market in Mexico, Franco said. Over the past decade, cultural change and economic growth fueled demand in Mexico for pet foods as people moved away from feeding pets table scraps. During that period premium brands met pet owners' demands for nutritionally balanced dog and cat foods. However, two economic forces have given demand boosts to both lower and higher priced pet foods. As incomes have risen in Mexico, pet owners have started to buy more superpremium pet foods, he said. Just as in the United States, Europe and China, Mexicans increasingly view dogs and cats as members of the family. This humanization trend leads people to want to spoil their pets, and value-added superpremium pet food is a prime way that they do so. For example in 2016, demand for superpremium pet foods marketed as holistic boomed in Mexico. On the other hand, when pet owners hit economic troubles or pet food prices rise, people are not returning to previous generations' habits of feeding human food scraps to pets. Instead, pet owners continue to buy dog and cat food, but choose lower-priced economy brands, Franco said. In 2016, inflation affected the Mexican pet food market as retailers increased prices. 'One can find prices for dry dog food that range from 15 pesos per kilogram, less than one dollar, up to 400 pesos per kilo,' Franco said. 'It's like the difference between getting a taco at a street vendor and getting a duck-meat taco at a luxury restaurant.' 2. Larger packages Sales of larger-sized bags of pet food, more than 15 kilograms, have done well, he said. These larger-sized bags are particularly important in ecommerce sales of pet food in Mexico. Internet-based sales of pet food in Mexico are still a small fraction of the market, Franco noted, but this sales channel has great potential for growth. 3. Room to grow Although the Mexican pet food market has matured greatly in the past 15 years, Franco said there is still room to grow. In the past year, 215 new pet food and treat products have appeared on retailers' shelves, according to Franco's research. Even in the established premium dog food segment, there is still room to triple the market. Retailers have started to capitalize on this room for growth too. More private label dog and cat foods have appeared in the Mexican pet food market. For example, super markets and grocery stores, such as Comercial Mexicana, Chedrauí and Soriana, have introduced their own private label brands. 4. Diversification Especially for superpremium pet food in Mexico, companies are creating a wider variety of products, including treats. Many of these are targeted at pet owners' demands for natural ingredients and sustainability. Along with the growth in individual products, more brands are entering the Mexican pet food market. Some are produced domestically, while brands like Blue Buffalo from the United States have increased their presence in Mexico, as well. Franco believes the Mexican pet food market still has plenty of room to grow. He advised his audience of pet food professionals to avoid trying to sell the cheapest product on the market. Instead, pet food companies may wish to keep prices a bit higher to send a message of quality, since nutrition and health have become prime motivators for pet owners in Mexico. By Iván Franco Pet Food Industry

Fat Type and Amount: It’s Impact on Palatability
Palatants

3+ MIN

Fat Type and Amount: It’s Impact on Palatability

Research reveals preference differences in Dogs and Cats for Kibble Fat Sources and Concentrations Overview: Fat plays an important role in dog and cat food, providing nutritional, functional and palatability benefits. The type and amount of fat used varies by the diet, the finished product specifications and the manufacturer. There has been limited research evaluating the correlation between palatability and topical fat sources and their applied amounts, leaving many pet food manufacturers questioning the potential impact various combinations may have on dog and cat preference. To evaluate, AFB International conducted research at the company's Palatability Assessment Resource Center (PARC) facility on the effect both external fat sources and levels have on palatability preference in dogs and cats. The research found differences in fat sources and levels preferred by dogs and cats, demonstrating that diets can be tailored based on animal preferences. These insights help pet food manufacturers determine potential fat source and concentration adjustments to increase palatability of their dog and cat food brands.  Experimental Design and Trial Protocol: The study design consisted of 5 sources of fat (canola oil, chicken fat, beef tallow, bacon fat, and herring oil) applied topically at two levels (3% and 9%). The different sources of fat represented a variety of flavors and aromas, while the two application levels simulated the low and high levels applied in a topical coating. To control variability, the same kibble, equipment, measurements and palatants were used on both rations in each species. All combinations were topically coated on an economy grain-based dog and cat kibble along with a non-meat palatant. The fat and palatant were applied sequentially on the kibble. Each fat source and application level combination was tested versus each other in a round robin process and the data analyzed in a Bradley-Terry model. This took the data from each pairing and formed a ranking of the fats from most preferred to least. Feeding trials were conducted with mixed breed animal panels at PARC. Paired preference feeding trials were conducted with two exposures (20 animal x 2 days) and bowl placement was alternated each day. Data was collected on grams consumed and the firstchoice bowl for both animal species. Results: Dogs and cats have different preferences when it comes to the source and concentration of fat source. Dog and Cat Panel Trial Results: Fat source and applied percentage in order of preference For dogs, the results showed a greater overall response to higher fat concentrations / percentage levels (9% vs. 3%). The results also demonstrated a preference for fat sources with more flavor and aroma. Additionally, there was a significant difference in palatability between the two highest-ranked variables compared to all others. Cat trial results were very different compared to the dog trial results. For cats, there was less preference differentiation between the top ranked fat sources and concentrations vs. the bottom ranked, which statistically did not provide a stand-alone favorite as in the dog trials. Cats, overall, preferred the lower fat concentration level (3%). Fat sources with more flavor, such as bacon, also ranked well. Conclusions: The research showed differences in kibble fat sources and concentration preferences in dogs and cats. For dogs, a nine percent fat concentration on a kibble will be generally preferred over the lower application of three percent. Bacon and beef tallow fat sources were the most preferred by dogs in the trials. For cats, a three percent fat concentration will generally perform better than the nine percent for majority of the fat sources. RESEARCH AND DEVELOPMENT, AFB INTERNATIONAL

Top 3 trends to lead US pet food market in 2019
Trends

3+ MIN

Top 3 trends to lead US pet food market in 2019

Pet food sales in the US grew to $27 billion, up 4% from 2017, most of which is attributed to the growing influence of e-commerce driven by a demand for convenience from consumers and e-tailers' abilities to tap into the pet food market and deliver on those demands, according to Packaged Facts' 'Pet Food in the US, 14th Edition.' E-commerce 'behemoths' such as Amazon and Chewy have helped to rapidly accelerate online sales, taking share away from brick-and-mortar stores. 'We at Packaged Facts estimate that 12 million households purchased pet products online in 2018, attracted by the competitive prices and the endless aisle appeal of Internet sellers, and this number will only increase in the coming years,' said David Sprinkle, research director for Packaged Facts. 'For pet food marketers, an omnichannel approach is therefore a necessity in a business whose consumer base will increasingly be doing some or all of its pet food shopping online.' A continued push by online retailers, and manufacturers' efforts to drive online sales, will be one trend to watch going into 2019, but certainly not the only one. Another major development forecasted by Packaged Facts is personalized pet food, ranging from meal-toppers and add-ins to in-store kitchen tests to home-delivered, made-to-order and homemade meals. This 'next generation of super premium pet food' has been experimented with by retailers and manufacturers and is expected to gain influence and sophistication in 2019.  'Customized, personalized pet foods embody a range of overlapping trends, taking advantage of the ease and convenience of online sales, the desire for top notch ingredients and clean label foods, and pet owners' desire to provide human-style variety to their pets,' said Sprinkle. With many consumers paying more and more attention to food labels, it's no surprise that sourcing, sustainability and animal welfare is another trend predicted by Packaged Facts. Pet owners are increasingly looking for clean, transparent labels and ingredients sourced in an environmentally-friendly way. This trend also incorporates a push for ingredients, or the absence of ingredients, to cater to pets' specific health conditions, whether it be a functional food or one with a claim such as 'free-from.' 'Pet owners want safe, nutritious foods for their fur babies, and two opportunities tie in with this demand—ingredient sourcing and ingredient claims,' added Sprinkle. Lastly, Packaged Facts sees the premiumization of cat food coming into play in 2019. No longer an afterthought, manufactures have the opportunity to build distinctive super premium cat food brands from the ground up as they have already done with dog foods. According to Packaged Facts, felines pose a vastly different set of dietary and health needs than canines, which provides manufacturers the chance to tap into a largely un-tapped market. This, paired with cat owner's willingness to pay more for higher-quality products, will pave the way for this trend to proliferate in the US pet food market in 2019. by Pet Food Processing 

Columbian pet food market: singles are attractive target
Dogs

2+ MIN

Columbian pet food market: singles are attractive target

The Columbian pet food market has grown ten-fold since 2000, and one-person households are increasing. Why demographics matter in Latin America? The most recent population census in Colombia revealed that households comprising one member rose to 18% in 2018 – a large increase compared to the previous share of 11% in the 2005 census. This information suggests there were approximately 15 million families in the country and more than 2.6 million one-person households in 2018. Particularly, the latter group represents an appealing market to pet food producers as these consumers are possibly more inclined to acquire pets and to spend readily on them. On the other hand, trade sources state that pet ownership in Colombia is not as high as it is in other markets, with just over 43% of families owning a pet. Of that universe of pet owners, 70% have a dog, 15% have cats, while the rest own other animal species. In fact, a rather low pet possession rate is an indicator of future growth opportunities. Room for growth yet with region-specific challenges In Latin American markets, the biggest trial for the local industries is increasing the amount of pet food consumption as opposed to homemade preparations. In this regard, one limitation to further development of the pet food market in the region is the ample differences among rural and urban cities, in both income and consumption habit trends.   People in larger cities are likely the largest pet food consumers due to their busier lifestyles and the limited time they usually have. Therefore, as one-person households are largely comprised of young professionals who can afford pet food products, it is expected that such favorable demographic conditions will stimulate the present and future demand for pet food in the country, putting Colombia in the eye of the global industry. Autor: Iván Franco  Iván Franco is the founder of Triplethree International and has collaborated on hundreds of research projects for several consumer goods industries. He was granted the Global Consultant of the Year award by Euromonitor International and authored the book 17 Market Strategies for Growth (in Spanish).

Geelen Counterflow New Product Launch at Victam International 2019 : Counterflow Cooler Plus™
Cooling

2+ MIN

Geelen Counterflow New Product Launch at Victam International 2019 : Counterflow Cooler Plus™

Improved product distribution, easy inspection and optional evaporation control. A new generation of counterflow coolers improves product quality, operational cost and efficiency. 
 
Customers who are keen to avoid insufficient or excessive product moisture after cooling, due to fluctuations in raw materials or ambient circumstances, can use Evaporation Control™ to select the ideal air volume and cooling time to maximize ór minimize evaporation in the cooler. Multiple sensors for air and product temperature help to control the process. Even a 0,5% improvement in the average moisture content of product can have a very significant effect on the processor's bottom line.
 
The new Topdrive product distributor has its gear motor mounted outside of the cooler, lowering the risk of pollution and overheating. Inspection of all moving parts of the product distributor is now possible from the outside. The short vertical drive shaft in solid stainless steel minimizes the need for horizontal surfaces inside of the cooler, keeping the process as clean as possible. The drive of the product distributor is controlled by frequency converter to allow the corners of the cooler to be reached, leading to a very even product distribution.
 
The new design stainless steel +10%Hood has a 10% bigger air exhaust opening which reduces airspeed to avoid product being sucked into the air exhaust system. The round flange avoids the need for a transition piece from rectangular to round and the diagonal exhaust orientation keeps dust from accumulating on any horizontal surface.
 
The Big Access Doors in the side walls and collecting hopper enable good access for inspection and cleaning. The side walls in stainless steel contain multiple product sensors to allow automatic selection of bed depth, depending on product and ambient conditions.
 
The discharger of the cooler is the very versatile Swivel Valve discharger, available in mild steel or stainless steel, that can handle any size, shape and condition of food, petfood, aquafeed and feed. Its hydraulic drive with angle encoder enables your control system to automatically set product specific open and close positions.
 
The new Counterflow Cooler Plus™ will be launched at Victam International 2019 in Cologne. Come and see the first model on our stand F011 from June 12 – 14.  by Geelen Counterflow All Extruded

2 Plant-based Protein Ingredients enter Clean Label Pet Food Space
Vegetable Origin

2+ MIN

2 Plant-based Protein Ingredients enter Clean Label Pet Food Space

Ingredion on April 24 added two plant-based ingredients to its pet food portfolio for the US and Canada, both of which are derived from peas. The high-functioning, grain-free and clean label ingredients cater to manufacturers looking to replace other starches and flours in new formulations. PURITY P 1304 pea starch and VITESSENCE Pulse 1550 pea protein concentrate are applicable in canned pet foods, gravies, dry kibble, treats, biscuits and other formats. They provide texture and structure, improve water and fat binding, and act as a thickening and gelling agent in pet food and treat formulations. PURITY P 1304 pea starch specifically helps bind ingredients, while VITESSENCE Pulse 1550 pea protein concentrate can increase extrusion and injection molding efficiency, according to Ingredion. VITESSENCE Pulse 1550 pea protein concentrate can be incorporated by manufacturers to create more complete protein profiles and offers flexibility in developing new products or reformulating existing products. 'Today's health and wellness trends are driving pet owners to seek clean and simple foods for themselves as well as their pets,' said Patrick Luchsinger, marketing and business development manager of pet food for Ingredion. 'Ingredion's PURITY P 1304 pea starch and VITESSENCE Pulse 1550 pea protein concentrate give pet food manufacturers two new options for creating grain-free, clean label products that will satisfy even the most discerning pet owners and pets.' Ingredion invested $140 million to grow its plant-based protein capabilities in December 2018. These two new pet food ingredients will be sold under a joint venture with Verdient Foods, Inc., a part of its overall investment that has supported Ingredion's capacity to develop pulse-based protein ingredients from peas and other legumes for human food applications. "We've identified plant-based proteins as a high-growth, high-value market opportunity that is on-trend with consumers' desire to find sustainable and good tasting alternatives to animal-based proteins," said Jim Zallie, president and CEO of Ingredion. "We're excited by what these investments represent for Ingredion. Being a sustainable and trusted source of plant-based proteins provides us with another major ingredient platform to complement our offerings in clean label, wholesome, texture and nutritional ingredient solutions." Consumer preferences have long been driving pet food trends. The push for clean label, sustainable pet food products have placed plant-based proteins front and center as pet owners become increasingly concerned about the overall health and wellness of pets and purchase products that match their human-food preferences. By Jordan Tyler  

Developing Tomorrow’s Workforce – University Relation and Recruiting Program
Palatants

2+ MIN

Developing Tomorrow’s Workforce – University Relation and Recruiting Program

Attracting and developing top talent is a priority at AFB International. As the pet food industry continues to grow and advance, our workforce needs are expanding and evolving too, requiring new knowledge, techniques and leading talent to help meet our clients' needs and industry challenges. In collaboration with our parent company, Ensign-Bickford Industries (EBI), AFB actively participates in EBI's University Relations and Recruiting program, designed to recruit and hire top student talent, to build a pipeline for tomorrow's workforce. Our program takes a team-based approach to promote all EBI companies and the intern and employment opportunities available to students. We collaborate with five key universities: Purdue University, Worcester Polytechnic Institute, Clarkson University, University of Connecticut and University of Southern California.  All were selected based on their academic excellence, curriculum, programs and diverse student populations in the STEM field.  For students, AFB internships provide a unique opportunity to be a key team member on large, cross-functional teams tackling complex projects that have a direct impact on our business. They have opportunities to work and learn from senior company employees, as well as participate in professional development activities. AFB's collaborative and team-focused culture creates a structure that delivers a positive and rewarding experience for each student.  In 2019 you will find EBI companies participating at partner university career fairs. We will also continue to support students' education and career development through campus lectures, industry roundtables, mock interviews and resume reviews, or student days at AFB's headquarters in St. Charles, Missouri.  Special thanks to AFB's senior leadership team for their active involvement and continued support of the University Relations and Recruiting program. We also want to recognize all AFB and EBI employees whose dedication and passion for this initiative is guiding both the students' aspirations and future of AFB. For more information on AFB's University Relations and Recruiting program, contact Preetha Banerjee ([email protected]) or Joseph McVey ([email protected]) by Preetha Banerjee & Joseph McVey - AFB International Source: All Extruded

An Introduction to Extrusion
Extrusion

3+ MIN

An Introduction to Extrusion

The extruder is an ideal machine that can be designed for processing pet food, floating or sinking aquatic feed by adjusting the formula. Extrusion requires moisture, heat, and pressure to process the aqua feed. Temperature higher than 100℃ are needed in order to achieve expansion of the aqua feed as it leaves the die. In extrusion, the temperature is achieved through preconditioning and steam injection. At the same time the material also undergoes relatively high pressure. The pressure difference in the interior of extruder and the external environment will cause the extrusion of the aquatic feed. As the material is squeezed through die holes at the end of the extruder barrel, part of the water in the superheated dough immediately vaporises and causes expansion. During extrusion, high quality aqua feed pellets are made by the denaturing of proteins and gelatinisation of starches. The aqua feed manufacturing industry is widely recognised as one of the fastest expanding feed industries in the world. Extrusion is not a new technology. Since extrusion technology began in 1948, the equipment to produce aquatic feeds may look different, but the principles of processing remain the same; we cook feed at high temperatures. When a company commits to extrusion technology, it can be assured that an extruder will last for more than 20-30 years if maintained properly. The decision on which extruder to buy is based on costs, support and commitment of the company.  A typical aqua feed extruder consists of feeding devices, preconditioner, extruder barrel, die and cutter. Feeding devices (Feed delivery system) Essential to any extrusion operation are the feed delivery systems.  Hoppers or bins are an integral part of a feeding device and are used to hold the dry ingredients above the feeders.  These systems must be able to uniformly feed both a dry and/or liquid ingredient and blend of ingredients. Preconditioner The preconditioning step initiates the heating process by the addition of steam and water into the dry mash.  Uniform and complete moisture penetration of the raw ingredients significantly improves the stability of the extruder and enhances the final product quality.  The objectives of a preconditioning step are to continuously hydrate, heat, and uniformly mix all of the additive streams together with the dry recipe. The preconditioning process is simple.  Raw material particles are held in a warm, moist, mixing environment for a given time and then are continuously discharged into the extruder.  This process results in the raw material particles being hydrated and heated by the steam and water in the environment.  Extruder barrel The extruder barrel assembly consists of a rotating extruder shaft and elements (segmented screws and shear locks), a stationary barrel housing (comprised of segmented sections), and a die and knife assembly.  The length to diameter ratio of the extruder barrel can be varied as well as the actual geometrical design of each individual component. The available screw elements vary depending upon the manufacturer and the application.  In addition to simply transporting the material from the inlet to the die, screw geometry can influence mixing, kneading, heating and pressure development.  Extruder rotating screw and shear lock elements sequentially convey and heat the material through mechanical energy dissipation. Movement and transformation of material within the extruder can be described as a three-unit operation; feeding, kneading or transition, and the final cooking zones. There are three types of extruders most commonly used in the aqua feed industry.  These are the single screw, co-rotating parallel shaft twin screw and conical co-rotating twin screw extruders. Die/knife design Die and knife technology is similar for all cooking extruders.  The extrusion chamber is capped with a final die which serves two major functions.  It provides restriction to product flow causing the extruder to develop the required pressure and shear.  In addition, the final die shapes the extrudate as the product exits the extruder.  The amount of expansion desired in the final product can be controlled by formula manipulation and open area in the die.  Unexpanded, but fully cooked, feeds generally require 550 to 600 square millimeters of open area per metric ton of throughput.  Highly expanded feeds require 200 to 250 square millimeters of open area per metric ton throughput.

Importance of Aroma in Petfood Palatability
Palatants

2+ MIN

Importance of Aroma in Petfood Palatability

If a pet won't eat its food, that's the end of the story. It doesn't matter if the nutrition is balanced, the price is right, or the packaging and marketing claims are attractive enough to secure a first purchase.  Unlike humans, pets do not talk. They cannot 'describe' why they like food A but not food B, or vice versa. Therefore, pet owners look for pets' behavioral signals of accepting or rejecting the foods. First Choice observation In pets, olfaction (sense of smell) is believed to play a key role in sensory experience and petfood preference.  To monitor how pets respond to food aroma specifically, 'first choice' is observed: The food first approached and consumed by the animal.  First choice is a direct assessment of how much an animal is attracted by one aroma over another by smelling both rations of foods.1 As first choice measurements are typically averaged as proportion of total choices, statistical analysis can be used to assess the correlations between first choice and intake ratio. Figure 1 demonstrates a strong correlation of first choice and mean intake ratio from over 300 palatability trials (both canine and feline) conducted by Kemin through third-party kennel facilities. 2 This indicates that if pets find the food aroma enticing, they are very likely to eat more of that food. In other words, a winning palatant should be designed to improve the aroma profile of pet foods, as a start. Developing aroma profiles The Maillard reaction, as a type of non-enzymatic browning, plays a major role in developing characteristic aromas of many food products under high temperatures, such as roasted meat, toasted marshmallow, baked bread, chocolate, etc. Domesticated pets, particularly dogs, have engaged their olfactory senses to seek those types of aromas since they joined humans around campfires. Nowadays, the influence of the Maillard reaction is ubiquitous in pet food matrix flavor development. It is also the key mechanism to develop the savory, meaty, robust aroma profiles of palatants. The aroma portion of palatants or pet foods typically consist of hundreds of volatile compounds, with many potent odorants present in extremely low concentrations. Even the modern chromatographic methods such as gas chromatography (GC) coupled with non-specific detectors (e.g. FID), or fast GC-based electronic nose technology are challenged by the limited separation resolution and lack of identification specificity when applied to the analysis of complex flavor matrices like palatants or pet food. Understanding the chemistry of Maillard technology is vital, as is the ability to translate this knowledge into new formulations. The Palatant R&D team of Nutrisurance investigates palatability at the molecular level and develops proprietary Maillard techniques to obtain desirable reaction flavor profiles that are more appealing to cats and dogs.  By understanding palatability as aroma chemists, we are continuously seeking more sustainable, versatile and effective ways to deliver high-performance PALASURANCE® palatability enhancers for pet food manufacturers. By Kemin

Clean-Label: What it means and How Pet Food Processors can Achieve it
Manufacturing Process

8+ MIN

Clean-Label: What it means and How Pet Food Processors can Achieve it

Although Petco's recent list of banned artificial colors, flavors and preservatives provides some definition to what is considered clean label pet food, consumers look for other ingredients outside of this list to be included as well as excluded from the pet foods they buy.  Processors and ingredient suppliers must collaborate to find ingredients that meet both efficacy requirements and the consumers' standards when formulating clean label kibble. The perception of what qualifies as clean label is driven by the consumer. 'For some, clean label is an all-natural product with no artificial preservatives, for others it may be considered as a limited ingredient diet or an 'ingredient I can pronounce,' and still other pet owners prefer to see specific ingredients excluded from the product,' says Eric Altom, Ph.D., technical nutritionist, Balchem Animal Nutrition and Health, New Hampton, New York. 'Many complete and balanced pet foods currently in the market reflect the different perceptions of what pet owners believe is a clean label product, which continues to be ever-changing and evolving.' Formulation concepts that could be considered by pet owners as clean label in the pet food industry include all-natural preservatives, non-grain carbohydrate sources, non-GMO ingredients, natural colors and flavors, limited ingredient diets, no by-product protein sources, organic, vegetarian, vegan and locally sourced or made in the US. Label-reading, health-conscious pet food consumers are pushing the industry for more of these options. Pet food brands are offering protein-packed, grain-free, low-carb and low-glycemic formulas to meet consumers' preferences for clean label products. 'We have received requests for alternatives to Food, Drugs & Cosmetics (FD&C) colors for more than a decade, but in recent years, there's an additional push,' says Katie Rountree, CFS, applications scientist, DDW, The Color House, Louisville, Kentucky. 'Many brands want to be perceived as even more label friendly, with the latest requests searching for alternatives to colors once considered natural, such as iron oxide and copper chlorophyllin.'  Where to start? Clean label concepts can be confusing and difficult for pet food product developers to define. To organize a reformulation project, it's important to start with a clearly documented product design. 'The team needs to document the desired species (dog or cat), life-stage, life-style (level of activity), acceptable ingredients, specific ingredients to exclude, expected vitamin and mineral sources, type of proteins, fats, and carbohydrates to include and the preferred preservative platforms,' Altom suggests. 'The more criteria the team can document on the front end of the project, the greater the chance of meeting the end goals of the project for both the nutritional needs of the target pets and preferences of the pet owners.' As the product development team selects ingredients that meet the product design requirements, Altom says it's important to consider the ingredient composition including its carrier material, the country of origin for raw materials, where the final ingredient is manufactured and the supply chain stability. With choices come compromises. 'Evaluate the total formulation, paying attention to how your chosen ingredients adjust pH, water activity and moisture level, because all those factors can affect spoilage,' says Robert Ames, senior business development manager, Corbion, Lenexa, Kansas. 'Consider the market trade-offs. Giving up some degree of product performance may improve sales and market access. Also, thoroughly research the ingredient source. In clean label, it is extremely important to choose a supplier who can bring science-based, research-backed solutions that perform consistently.' Hard to say good-bye Certain formula adjustments are easier than others. Transforming a current product to a natural preservative system may require minimal adjustments and validation, according to Altom. Removing a major protein source or a major carbohydrate source is a much more complex reformulation project and could require requalification of the product with additional feeding assessments. Another challenge that has no easy solution is related to the required vitamins, minerals and other necessary nutrients for complete and balanced pet food diets. Many pet owners prefer ingredients they recognize and can pronounce on pet food labels. For this reason, some of the more challenging ingredients to address are vitamins and minerals. 'Pets require specific vitamins, minerals, fatty acids, and amino acids in defined qualities in their diet each day for a healthy life,' Altom explains. 'The sources of the nutrients must be readily bioavailable to the pet so many vitamins and minerals are supplemen-ted from concentrated sources to ensure no potential nutrient deficiencies. The Association of American Feed Control Officials (AAFCO) requires supplemental vitamins and minerals to be listed on packages by the approved names. Although some of the names may be difficult to recognize and pronounce, education of the pet parent rather than removal of the ingredient is the best course of action.' For other ingredient categories such as colorants, clean label alternatives can be limiting. Rountree says, 'Copper chlorophyllin is definitely one of the most challenging to clean up since the regulations on what can be used for green are extremely limited. There are very few alternatives that have a secure supply chain for that hue. Red #40 has always been a challenge to match without using a much higher use rate to get the same color. The good news is that new products are getting closer every year.' Suppliers of color additives are developing natural, label-friendly alternatives to current (FD&C) certified color dyes but are finding it difficult to match certain hues that consumers favor. 'Caramel colors are becoming very commonly used as replacements for synthetics and more recently iron oxides for color delivery as pet food consumers study labels more closely,' says Brian Sethness, executive vice president, sales and marketing, Sethness Products Co., Skokie, Illinois. 'Class I, or Plain, caramel colors have become the fastest growing segment of caramel colors for pet foods. They meet the clean label demand, but they can only reach a certain level of darkness — more of a light brown shade. Sethness caramel colors are generally recognized as safe (GRAS), achieve appetizing color tones and have performed well with pets, but they will never achieve the bright colors of FD&C dyes and will be more earth toned.' For certain artificial ingredients that fail to meet pet owners' criteria for clean label, processors may struggle to part with what these ingredients offer. 'Synthetic antioxidants like BHT, BHA, ethoxyquin; mold-control agents like sorbate, propionate and citrate; and humectants like propylene glycol – these may be some of the most difficult to replace with a clean label solution because they are both effective and inexpensive,' Ames says. 'In pet foods, natural antioxidants like plant extracts can delay oxidation and the formation of off flavors during shelf life. But there is still room for innovation in this area. Although natural alternatives are effective, they have not yet been able to match synthetic ingredients for maximum shelf life.' Reformulating a pet food to meet predetermined clean label criteria can take from six months to two years to complete the full product development cycle for a commercially viable product, Altom says. Qualifying new ingredients, establishing long-term viable material supply chains, and quality assurance validation of final product design are critical steps that can increase the project timeline. Clean label diets can add complexity to the production process. 'If a product is designed to exclude specific ingredients, the production schedule must accommodate this facet and ensure the total production system is free from the excluded ingredients,' Altom adds. Natural colors could potentially cause stability challenges that might require adjustments on the development and customer experience sides. 'For example, using turmeric for a yellow color would work best for a product in an opaque bag in order to maintain light stability,' Rountree says. 'Also, be prepared for the cost increase associated with using natural color in the formulation. The recommended use rates for natural colors are usually higher in order to give the desired vibrancy. Being able to formulate some flexibility either into the wet or dry ingredient portions in the pet food recipe can make all the difference.' Challenge accepted The demand for ingredients that meet pet owners' discriminating preferences has provided industry suppliers the opportunity to innovate, and many have met the challenge. DDW created a line of cooked fruit and vegetable juice concentrates called NaturBrown that provides a range of light to dark brown natural alternatives to caramel color and FD&C brown blends. DDW also offers one of the darkest caramel color Class I's in the market and is working on natural color blends that are dark enough to substitute for black iron oxide. Rountree says DDW is continually looking for innovations that can help drive cost and use rates down as low as possible for all color sources. To meet the demand for label-friendly alternatives to FD&C dyes, Sethness developed non-GMO verified and certified-organic caramel colors that work well with other natural ingredients commonly found in clean label pet diets. Corbion is using natural fermentation processes to create clean label ingredients that can replace acetates, sorbates and propionates. This technology is helping pet food processors replace traditional antimicrobials, sugar and salt with natural ferments that delay microbial spoilage by helping to control water activity. These ferments can be labeled as vinegar, cultured sugar or natural flavor, which are much more acceptable to label-conscious pet owners. Corbion strives to find alternative solutions that match the effectiveness of some of the synthetic options manufacturers have counted on for years. In addition to dry choline chloride and organic trace minerals for special applications, Balchem has designed unique acidulant platforms to ensure acceptable shelf stability for formulas with a high percentage of fresh meat. Some of the specialty products Balchem designed to help manufacturers build better products are non-grain, non-GMO choline, organic trace mineral platforms for special applications, non-GMO microencapsulation options for unique processing aids as well as product enhancements containing natural colors and flavors.  Altom says there is plenty of room for new advancements to improve clean label kibble no matter how it's defined. 'A few unique areas for future innovations include natural colors and flavors capable of retaining functionality through pet food manufacturing processes, heat tolerant product enhancements and protection methods to ensure consistent delivery of high bioavailable critical nutrients.' By Jennifer Semple  - pet Food processing

Learning the Ropes – How Computers and Big Data are Shaping the Future of Pet Health
Cats

5+ MIN

Learning the Ropes – How Computers and Big Data are Shaping the Future of Pet Health

What do you think of when you hear the term artificial intelligence? Skynet running the world? Computers replacing humans? It's becoming a pretty well-known concept, with a plethora of movies and novels devoted to it. But, of course, AI is already all around us. It's in the e-passport system at the airport – recognizing your facial features and matching them to the photo in your travel documents. It's at work when Netflix recommends TV programs similar to those you've already watched. It's Alexa and Siri and the thing in your smartphone's camera that can tell what's a face, and what's not. But, what if humans want computers to give them an answer, but don't know how to program them to get it? This is where machine learning comes in. Machine learning is a particular type of AI, in which computer systems use large amounts of data to spot patterns which aren't easily seen by the human eye – at least, not without many decades of hard work and analysis. Rather than working according to instructions set by a person, the computer tests its own algorithm - refining and improving it until it's as accurate as possible. Spot the difference Here's an analogy. I expect you'd easily recognize a picture of a Dalmatian dog if I showed you one. You've probably seen quite a few, either in real life or in movies. But what features are your brain recognizing to tell you it's a Dalmatian? White fur with black or brown spots – definitely. But there are other dogs with those markings that are clearly not Dalmatians. Their ears may be a different shape, their coat longer or their tail shorter. You may not consciously realize it, but what you've learnt through experience is coming together for you to distinguish between 'Dalmatian' and 'not Dalmatian'. Your brain, a complex neural network, has developed a kind of algorithm and refines it through experience to come to a more accurate conclusion. However, if I showed my almost-4 year old daughter a picture of any white dog with black spots, she'd say it was a Dalmatian for sure. Due to her age she's just not as experienced in detecting the other features which you would use to tell apart one breed from another. You might say her algorithm is just not sufficiently refined yet! In machine learning, computers learn from data and use artificial neural networks to identify patterns or relationships between different variables to make predictions or decisions - but with minimal human intervention. Big data Machine learning is being used in human healthcare for diagnosis, prognosis and to make treatment decisions. For example, machine learning has been used to predict mortality of patients admitted to an Intensive Care Unit and calculate their likely length of stay. But to do this kind of work requires access to large datasets. In pet health, this has been a real challenge. Traditionally, clinical data about pets have been siloed in many different places; within individual veterinary hospitals, diagnostic providers and pet owner records. There is no single database to store and compare health records, and data on individual pets are often incomplete due to lack of regular vet visits. At Mars Petcare, we have the big data to change this. Our veterinary health group has over 1800 hospitals across the US and more than 250 across the UK and continental Europe. The integrated information collected from millions of pets as they visit a hospital, have tests carried out and receive treatment provides an unparalleled opportunity for research in data science. Through our Pet Insight Project - utilising Whistle FIT activity trackers synced to Banfield hospital data - we are even working out how patterns in behaviour can indicate a possible health issue at an early stage. We're now bringing this to life in another way; applying machine learning techniques to our big data to develop a predictive test for feline chronic kidney disease. Turning ideas into reality Between 8 and 31% of geriatric cats suffer from chronic kidney disease (CKD), a debilitating illness for which there is no known cure, and is a common cause of death. Current diagnosis of this complex disease only occurs once at least 40% of the kidney is damaged. This makes intervention and treatment challenging. The goal of any therapy is to slow down the rate of further kidney damage and is usually tackled with modified diets – with adapted protein levels and lower in phosphorus than regular cat foods - and medications to reduce the side effects of kidney dysfunction, such as high blood pressure. But it can be frustrating for vets and cat owners to know they've come into the game rather late. Imagine if cats who were at risk of developing this condition could be identified earlier, before the kidneys have become so extensively damaged. Using machine learning on routinely collected clinical data and veterinary medical records from Banfield hospitals - incorporating 700,000 visits from more than 100,000 cats over the last 20 years - we have developed a novel algorithmic tool that can accurately predict the likelihood of onset of CKD up to 3 years before the appearance of clinical signs. This will give vets and owners the power to take steps to intervene much earlier in the disease process. Of course, the skilled physical examination and clinical history taken by the veterinarians will still be an irreplaceable part of the process, and it will be veterinarians who work with their clients to identify which cats would benefit from the algorithm. Few pet owners, I suspect, want their vet to be replaced by a computer! At Mars Petcare, this is a way of improving pets' lives that is clearly aligned with our purpose: A Better World for Pets. Our research in this area is ongoing and there's a real sense of excitement about the potential of this approach. And for individual pets - thanks to machine learning, their future health is fast becoming something we can predict better than ever before. by Darren Logan - Head of Research, WALTHAM at Mars Petcare

Pet Food Trends, Chinese Style
Trends

5+ MIN

Pet Food Trends, Chinese Style

Among the mega pet food trends observed in the world, 'Healthy Lifestyle' and 'Premium Indulgence' are particularly strong in China. To fit the lifestyle and expectations of Chinese pet owners, these concepts are locally turned into convenient and tasty products featuring healthy traditional ingredients.  Dynamic, agile, inspiring… melting global trends with local specificities…juggling with tradition and innovation… the Chinese pet food market is unique. With 323,000 tons of pet food sold in 2017 and 35% value growth between 2013 and 2018* it is not surprising to see everyone wanting to get a piece of the pie. But to enter this special market, pet food players need to become familiar with its cultural peculiarities. Young Chinese pet owners set the rules  Everywhere in the world, pet owners drive pet food trends. In China, the pet food market is largely shaped by the young generation of pet owners. Indeed, according to a 2018 survey from Goumin, the number 1 pet platform in China, more than 75% of pet owners are from the generations born after the 1980s. These high-income people, very optimistic about consumption, have become the main drivers of the economy. Moreover, 54% of young Chinese with a career are single and have high buying power. They are more than happy to adopt a pet and to spend a substantial part of their salary for him. In China, where pet parenting is often pushed to the extreme, owners increasingly seek pet products and services that mirror their own lifestyle. Chinese pet food manufacturers are thus developing an offer directly inspired from the Chinese food market and tailored to match the expectations of this young generation of pet owners. Healthy lifestyle… the Chinese way  The development of premium pet food products with health functionalities is a strong and long-lasting trend of the global pet food market. This is particularly true in China where food has been considered as medicine for ages. Chinese pet food manufacturers are surfing this trend to entice young Chinese pet owners for whom Chinese-style health care is more and more popular. Local brands endeavor to differentiate their products from international brands by developing health-oriented pet foods with ingredients derived from traditional Chinese medicine or local functional superfoods. Medicinal pet food with traditional Chinese herbs  An increasing number of local brands enrich their formula with traditional Chinese herbs known to be good for human health. The images and functions of these herbs have prominent placement on packaging, accompanied by claims used in human food. Wolfberry goji is the most commonly used Chinese-style ingredient in new health-oriented pet food products. This traditional herb, widely consumed by China's 'young health addicts,' is claimed to be good for a pet's liver and eyesight. Numerous other Chinese herbs such as ginseng, lily root or honeysuckle are beginning to appear on packaging as well. Local Superfoods  The use of superfoods to improve pet health is another popular trend making its way through the global pet food market. Several trendy ingredients used in pet food worldwide for their health functionalities are also found in Chinese products. Blueberry and cranberry for instance are widely used for their antioxidant properties. But in addition to these 'international' ingredients, Chinese-style superfoods such as goat milk, Chinese yam, sweet potato, yacón or black lycium (black Goji), with various associated health support claims, are beginning to appear in Chinese pet food. Even avocado, widely used in human health and skin care, is starting to be used in pet food to support beauty claims for skin and fur. Balanced nutrition through fruits and veggies  'Degrease your lifestyle' is another health concept recently adopted by young Chinese that resonates in China's pet food market. Indeed, a blog post titled 'How to avoid becoming a greasy mid-age,' written in late 2017 by Feng Tang, a well-known medical blogger, has provoked a huge buzz on the internet. Promoting the importance for health of a balanced diet rich in fruits and veggies, the article raised a true 'anti-greasiness' wave among the younger generation, who decided to become more active and eat salads. Surfing this 'green' wave, pet food manufacturers are adding more veggies to their formulas to mirror the healthy meals of young Chinese pet owners. In European or American markets, fruits and vegetables are generally used either as raw material in veggie diets, or to bring variety to pet food. But in China, they are used to promote the concepts of nutritional balance and weight control. Most local brands clearly highlight the combo 'meat + cereals + fruit & veggie' on packaging to support their balanced nutrition model. This phenomenon is not limited to pet food. Following the trend are fruity pet treats that also claim to provide balanced nutrition. Chinese snack offerings now go beyond meat-based products and include freeze-dried fruits and vegetables such as banana, apple and pumpkin. Premium Indulgence: Convenience & Taste  According to CBNData's 2018 Living consumption trend report, the new Chinese generation is moving toward a lazy lifestyle. Young Chinese people have less and less time to cook due to busy work hours followed by fatigue once they are back home. However, they still want to enjoy their food. They are thus looking for convenient, high-quality products for themselves and their pets.  From instant food to freeze-dried pet food  Foods such as instant noodles are emblematic of China. Now, these types of convenience items are coming to pet food. In European and American markets, freeze-dried pieces of meat or vegetables are included in formulas to meet owners' desire to see 'real' pieces of ingredients and avoid 'aggressive' manufacturing and preservation methods. Positioning is different in China. Here, instant pet food, claimed to be fresh and delicious, fits the Chinese owner's attachment to tradition while addressing the need for convenience and taste. Encountered first in the treats segment, freeze-dried is expanding to complete food. Several local as well as trusted foreign brands recently launched, diets mixing dry kibble with freeze-dried elements and even 100% freeze-dried diets. Pet owners can choose to give the freeze-dried pet food directly to their pets, to mix it with kibbles, or to soak it in warm water prior to the meal. Homemade pet food on the go  Industrial kibbles bought in traditional distribution channels are no longer the only option. Inspired by the eating habits of Chinese people and echoing new consumption models appearing throughout the world, homemade fresh pet food is another solution for 'lazy' young pet owners. Sold in dedicated take-away pet shops or delivered at home, it offers a handy way to provide their pet with delicious meals anytime and anywhere. From starter to dessert, gourmet homemade delicacy foods are a new alternative for parents to indulge their pets with ease. by Diana Pet Food All Extruded 

Venezuela’s Crisis is Worsening Pets’ Nutrition
Home

2+ MIN

Venezuela’s Crisis is Worsening Pets’ Nutrition

Few pet owners in Venezuela can afford to feed their pets, leading to pet malnutrition or abandonment. The long economic and political crisis in Venezuela has severely soured the local pet food market in many ways. Along with hyperinflation, there is a generalized scarcity of raw inputs to produce pet food, challenging local companies to keep their businesses running and distribute these products regularly. Most importantly, consumers no longer can afford to pay for pet food products. Owning and taking care of a pet in Venezuela has become quite luxurious. As inflation rises every day, it is complex and pointless to analyze the real cost of a package of dry dog or cat food. Yet local and international sources revealed that the cost of buying one kilo of dog food is equal to 10 to 20 days' salary for a minimum-wage worker. From the supply side, there are just a few local companies that can produce pet food products, although with many restrictions. On the other hand, imports are not viable due to the difficulty of obtaining foreign currency in the formal market. Venezuelan pet population decreasing As a result of the economic recession and the shortage of pet food and overall food products, pet owners are increasingly abandoning their pets in the streets of Venezuela, ravaging pets' health and nutrition. Thus, it is not surprising that the pet population is decreasing in the country, either due to malnutrition or abandonment. According to our own estimates, Venezuela has around 3.5 million dogs and cats. As the local industry is producing dog and cat food at a minimum capacity, pet nutrition suffered a significant reduction in caloric penetration, with just around 25 grams per pet daily, the lowest in south America. Local pet owners are increasingly substituting pet food with food scraps, homemade preparations using chicken feet and kidneys or, often, swine food. Shortage of pet food brands Other sources show that the few pet owners with greater purchasing capacity must wait months to find their preferred brand, having to feed their dogs and cats with another brand or with a different product variety not suited for their pets' age or breed. For a long time, only a few brands have been available at local supermarkets. For instance, Purina brands Dog Chow, Perranina and K-nina are the most commonly found. Other brands sometimes found are Super Can and Dogourmet, both manufactured by Empresas Polar. Situation is reshaping pet ownership and nutrition As pet food products are essential for dogs and cats, the economic situation of Venezuela is reshaping entirely the meaning of pet ownership and pet nutrition in the country. At this point, it remains uncertain when the current economic events could change and moreover, for how long local companies could continue to supply the local market in the context of scarcity and extreme prices. by Ivàn Franco Source: Pet Food Industry

Animal Technicians Find Passion and Purpose at AFB’ s Parc
Palatants

2+ MIN

Animal Technicians Find Passion and Purpose at AFB’ s Parc

We were excited for the opportunity when we were hired as animal technicians at AFB International. We understood that our love for pets, past experience and education would allow us to play an important role in the development of pet food palatants. What we didn't anticipate is everything we'd gain from the job – a rewarding career and much more. As animal care and health technicians, we have the pleasure of caring for the animals that reside at the company's Palatability Assessment Resource Center (PARC). This facility is where we study palatability and behavior with cats and dogs. PARC provides a loving and playful environment that creates special bonds between its resident animals and the technicians that look after them. Those relationships are just one of the reasons we feel so passionate about our jobs. Being able to love and care for these animals is a great feeling. While spending time with the animals is incredibly rewarding, working as an animal care or animal health technician is also a great responsibility. PARC is home to more than 200 dogs and cats of varying sizes and breeds, and features more than 25,000 square feet of pet-focused indoor and outdoor areas. Animal care technicians are charged not only with watching over and feeding resident animals, but continuously cleaning up after them to help ensure the facility maintains the highest standards to support their health and well-being. Animal health technicians play a critical role too, and contribute to the Center's animal health program. In addition to completing daily tasks, animal health technicians assist PARC veterinarians in providing care for any sick resident animals, maintaining records, and enhancing the Center's health services.  Another rewarding aspect of our jobs is the role we play in supporting our customers. The purpose of PARC is to help our customers better understand companion animal food preferences through palatability testing and behavior studies. We enjoy when customers visit PARC, and we get to witness their enthusiasm and excitement for the Center. It reflects our feelings and passion about our work, and is affirmation of the importance of the work we are doing to help our customers develop nutritious food pets want to eat Working at PARC has not only helped us find rewarding careers, but also discover a greater life purpose of supporting and advancing the quality of life for the cats and dogs that make their homes here. For more information on AFB's PARC resource center or career opportunities as an animal care or animal health technician, contact Stacey Schlanker at [email protected]. by: Erica Nichols & Amanda Huenefeld – AFB International All Extruded

Pet food Formulation and Production Course
Formulation

2+ MIN

Pet food Formulation and Production Course

Pet food professionals converge for formulation and production course Professionals within the pet food industry joined Kansas State University's IGP Institute from January 14–18th, 2019 for the IGP–KSU Pet Food Formulation for Commercial Production Course. In attendance were 20 participants from the US, Canada, Pakistan, India and Guatemala. The participants gained hands-on experience and further education in developing pet food product formulations. 'Creating pet food formulas from concepts, reverse engineering existing pet foods, and troubleshooting pet food production and quality control compliance issues using formulation software were additional learning outcomes of the training,' says Greg Aldrich, Research Associate Professor in the Department of Grain Sciences and Industry. Topics covered by the course included understanding ingredients, processes and software necessary to create new products; revising existing formulas; performing business and production analysis; gaining an understanding of the raw ingredients used to produce pet foods, their general composition and processing considerations; fundamental principles of companion animal nutrition and dietary needs (specifically dog and cat); learning the processes involved with producing pet foods, the regulatory constraints regarding claims and requirements, and the transportation and storage factors involved with marketing effective foods for companion animals; and studying the range of formulation tools common to the trade. 'I had no prior background in animal food production,' says Caitlin Eilenfeldt, Food Scientist at Riverbend Foods. 'The course was well taught and in a friendly atmosphere. I was able to take away a lot from this course and Dr Aldrich made the material very easy to learn.' Throughout the course, individuals participated in the presentations and various demonstrations led by KSU and AIB International faculty and staff. Individuals of the course also gained hands-on experience in the OH Kruse Feed Mill. Dr Aldrich says, 'As the industry grows and improves, the Department of Grain Sciences and Industry at K-State is continually striving toward significant research developments and works hand-in- hand with the goals of the feed and food industry to promote and develop pet food processing.' by All Extruded

What Aspects of Pet Food Labels Turn Pet Owners Off?
Home

3+ MIN

What Aspects of Pet Food Labels Turn Pet Owners Off?

A majority of pet owners would like pet food labels to have more information, according to a new survey from Luminer, a Red Lion, Pa.-based company that designs and produces on-pack/in-pack promotional products.  The survey found that 92 percent of pet owners said they read the ingredients when buying new pet food, with more than half of those doing so 'always' or 'often.' Eight percent said they never read the ingredients list.  Luminer officials cited a lack of information on the packaging as the reason why a small percentage of pet owners are not reading the labels. In fact, 84 percent of pet owners said they would be more likely to read the labels if more information regarding nutrition and ingredients were provided. This information significantly impacts pet owners' purchasing decisions, according to the survey. Nearly have of the respondents (42 percent) said that packaging and nutritional information plays a role in their decision to purchase a pet food, while a quarter (25 percent) said online research and reviews influence their decision. Word-of-mouth/referrals (18 percent), TV commercials or online ads (7 percent) and other factors (9 percent) were also listed as influences.  Terms like 'natural,' 'organic,' 'holistic,' 'human grade,' and 'gourmet/premium' also impact pet owners' purchasing habits. Nearly half (45 percent) of pet owners said they were more inclined to purchase pet food labeled as 'natural,' while less than a quarter (23 percent) said they were more inclined to purchase pet food labeled as 'organic.' Overall, 82 percent of pet owners said the use of any of these terms influenced their decision to purchase that product. A majority of pet owners do respond positively to the terms 'premium' or 'gourmet,' but at 60 percent, it is not an overwhelming majority, according to the survey. This indicates that pet food shoppers might see these terms as a bit too vague or empty to have any real meaning to them, or perhaps they feel the product may be more expensive than they can (or want to) pay, said Luminer officials. When it comes to characteristics of a pet food's packaging that make pet owners less likely to buy it, nearly half (41 percent) said a label that does not provide enough information make them less likely to buy. A quarter (25 percent) said a label that has text too small to read would deter them, 15 percent cited a label that does not specify age or breed would make them less likely to buy and 18 percent cited other reasons.  The data reiterates the industry trend of consumers wanting more detailed and clear information on their pet food products. Pet food brands can help pet owners better understand labels by supplying enough information about their product to their consumers, in a clean, clear and easy-to-find way, according to Luminer officials.  For pet specialty retailers, educating staff and, ultimately, customers combats misinformation about pet health. 'Only educated employees can really explain food strategy to a customer,' Michael Levy, president and founder of Pet Food Express, a multistore chain in California, told Pet Product News in January 2019. 'Without a strong education policy in place for store employees, this can lead to misinformation and cause more problems for the pets. 'Talk to your customers and ask questions,' Levy said. 'Remember that training and customer interactions are best for your customers and the best way for you to beat [online sellers] and the national chains.' By Pet Products All Extruded 

Recalls Have 60% of Pet Parents Concerned About the Safety of Dog and Cat Food
Veterinary

3+ MIN

Recalls Have 60% of Pet Parents Concerned About the Safety of Dog and Cat Food

57% of dog owners and 55% of cat owners agree that 'fear of pet food contamination/product safety is a key consideration in the dog foods/cat foods I buy,' while more than 60% of dog and cat owners agree that they are concerned about the safety of the pet food, treats, and chews they buy. Hill's Pet Nutrition's recent recall is a reminder that safety remains one of the driving forces in the U.S. pet market today. A 2018 survey by market research firm Packaged Facts reveals that 57% of dog owners and 55% of cat owners agree that 'fear of pet food contamination/product safety is a key consideration in the dog foods/cat foods I buy,' while more than 60% of dog and cat owners agree that they are concerned about the safety of the pet food, treats, and chews they buy. The findings were published in the January 2019 report, Pet Food in the U.S., 14th Edition. Despite consumer concerns, pet food safety ultimately begins at the manufacturer and marketer level.  'No pet food industry participant then in business will ever forget the Great Pet Food Recalls of 2007, which encompassed over 100 pet food brands and resulted in the deaths of thousands of dogs and cats,' says David Sprinkle, research director for Packaged Facts. In the aftermath of the recalls, stringent new pet food safety initiatives were signed into law, including authority for the Food and Drug Administration (FDA) to order mandatory product recalls, Current Good Manufacturing Practices (cGMPs) for all animal feed facilities, more frequent plant inspections, and a zero-tolerance policy for pathogenic bacteria.  Packaged Facts' research reveals that the 2007 recalls caused pet owners to trend up to pet food varieties they considered to be safer, such as those marketed on claims like natural, organic, limited ingredient, human-grade, Made in the USA, free-from China-sourced ingredients, non-GMO, and 'clean.' As a result, sales of such products surged, and most continue to outperform regular pet food. Despite the improvements and the upgrades, more than ten years later the pet food market still faces safety concerns due to contaminants such as Listeria, Pentobarbital, and Salmonella, among others. Ironically, the most recent wave of recalls involved not a pathogenic bacteria, but rather an oversaturation of vitamin D—an essential nutrient for dogs that in large doses can be toxic or even fatal.  'There's no doubt that stricter government oversight has shed a spotlight on issues that otherwise might have gone unnoticed. But there's still clearly an opportunity to do better,' says Sprinkle.  In December 2018, the FDA issued an alert to pet owners about food from eight different pet food brands that potentially contained toxic levels of vitamin D. The alert has only continued to expand during the first two months of 2019.  On January 31, Hill's Nutrition, which specializes in the types of prescription and specialty pet foods that consumers increasingly traded up to after the 2007 recalls, became the latest brand added to the list. The company voluntarily recalled over 20 different varieties of canned dog food from its Hill's Prescription Diet and Hill's Science Diet lines for excessive levels of vitamin D.  The Report The 14th Edition of the Packaged Facts report pinpoints strategic directions for current and prospective pet food marketers, with a forward-looking focus on high-growth product segments and market drivers. Covering foods for dogs and cats, the report examines trends by form (dry, wet, semi-moist, and frozen/refrigerated), ingredients, and product claims across the full retail spectrum including mass-market outlets, the pet specialty channel, online retailers, and other channels. It provides a comprehensive overview covering historical market size and projections (2014-2023); cross-market trends; consumer expenditures; market opportunities; mergers and acquisitions; channel trends including e-commerce and omnichannel; the Millennial impact; and new product and marketing trends.  Source: Packagedfacts

The Grain-Free Question
Trends

7+ MIN

The Grain-Free Question

How manufacturers and pet specialty retailers are responding to new information about grain-free pet food ingredients. Millions of dogs consume grain-free diets every day. And for many years now, growth in the category has showed no signs of slowing, according to industry insiders. However, last summer, the U.S. Food & Drug Administration (FDA) released a report linking the use of legumes in dog food—which include lentils, peas, beans and chickpeas, most of which are prominent ingredients used to make many popular premium grain-free dog and cat foods, according to insiders—to a type of canine heart disease known as dilated cardiomyopathy (DCM). 'The exact cause of recent reported incidents of DCM has not yet been identified, and the U.S. FDA, in its communications to the public, has not advised dietary changes based on the available information,' said Dana Brooks, president and CEO of the Pet Food Institute (PFI) in Washington, D.C. 'The FDA has received, to date, a relatively small number of valid reports indicating that certain grain-free diets may possibly have played a role in DCM. [The] FDA's investigation includes certain ingredients that can be used in greater proportions in some pet food products labeled as grain free.' The FDA report, which was issued in July 2018, said the agency is continuing to work with board-certified veterinary cardiologists and veterinary nutritionists to better understand the clinical presentation of the cases in which dogs that were primarily fed grain-free diets showed signs of heart disease. In the meantime, the FDA's report, while concerning for many industry players, hasn't deterred growth in the category, insiders report. Matt Golladay, president of Lisbon, Ohio-based BrightPet Nutrition Group, parent company of Blackwood, Adirondack and By Nature Pet Foods, said that even with the recent FDA feedback about grain-free diets, this segment of the market continues to grow. Still, pet food manufacturers are taking the report seriously. Marie Sandomenico, marketing coordinator for Health Extension Pet Care in Deer Park, N.Y., said the company's main priority is the well-being of all pets' health, so the company will monitor any new information to come out regarding the FDA findings. 'Our carefully formulated grain-free recipes offer a higher level of digestible meat-based proteins than many of those containing grains,' she said. 'The new claims are currently a hypothesis. Legumes provide a way for pet parents to offer grain-free options with a nutrient-rich carbohydrate that is low on the glycemic index.' Many families are confident that excluding grains in their pets' diets offer health benefits for their animals and will not switch back, insiders noted. However, Sandomenico encourages pet owners and pet specialty retailers to continue doing their own research to ensure they feel they are doing what is best for their pets and customers, respectively. 'Health Extension takes pride in staying well informed and out in front of the trends and health concerns,' she said. 'Our product development team is aware of this potential issue and will continue keeping a close eye on any new studies and their findings. In the meantime, we will continue to develop products today's pet parents are looking for.' To that end, Health Extension's grain-free recipes are made using only the highest-quality natural and GMO-free ingredients, and they are free of glutens, grains and other unnecessary fillers, Sandomenico said. 'All of our recipes contain high levels of animal proteins that are grass fed, free range or wild caught,' she said. 'We also use low-glycemic ingredients like chickpeas and lentils to prevent obesity and [provide] relief from common allergies. With our dry kibble line, we offer a wide variety of proteins to fit the needs of many types of dogs with some exotic proteins such as duck, venison and buffalo, and whitefish.' Ernie Ward, a pet nutritionist and chief veterinary officer for Wild Earth, a Berkeley, Calif.-based biotech startup that is developing high-protein pet foods, said he is glad to see the FDA acting vigilantly to support pet health, adding that more information is needed about the agency's report. 'We fully support their inquiry into this matter, and hope they carefully, thoughtfully and rigorously examine not only individual ingredients but combinations of foods, and thoroughly evaluate pet food formulation and processing,' he said. 'Given the small number of cases and publicly available information, it's too early to determine an exact cause. The cause may also be environmental, such as contamination or pollutants, apart from diet.' Ward describes Wild Earth's relationship with grains as a friendly one, and one of the company's popular treats contains wheat and offers a lot of nutritional benefits, he said. Yet he admits that he sits in the middle of the road when it comes to grain-free diets. 'Wild Earth is developing clean high-protein pet foods that are healthier, better for the environment and more humane than conventional products,' he said. 'Wild Earth uses an ancient Asian protein, koji (Aspergillus oryzae), an eco-friendly, renewably sourced member of the fungi kingdom, which is an excellent source of protein, boasting over 45 percent protein by weight, [that has] all 10 essential amino acids dogs require.' Brooks said as the pet food makers for many of America's dogs and cats, PFI's members are committed to the production of safe, nutritionally balanced pet food, and they are working closely with the FDA and internal experts to advance the understanding of any potential relationship between certain dog food diets and DCM. PFI member company scientists, veterinarians and nutritionists are also currently working closely with each other and the agency to further advance the understanding of this issue, she added. The Retail Detail Meanwhile, pet specialty retailers report that many pet owners remain committed to feeding grain-free foods, perceiving these diets as among the most nutritional options. Stacy Busch-Heisserer, owner of Busch Pet Products & Dog Wash in Cape Girardeau, Mo., said grain-free foods, especially freeze-dried and raw options that have a high meat content and fresher ingredients, are very important to her and her customers because going grain free 'helps good food be better.'  'Not everyone can afford to feed a raw diet, so by adding grain-free options like toppers and freeze-dried formulas to kibble, not only are [pet owners] giving their dog or cat a better-quality diet, they are able to do it with not a huge increase in cost,' she said. 'Pet owners are realizing that while, alone, kibble will sustain an animal, adding in something more appropriate will help their dog or cat thrive. There's more to pet nutrition than throwing a cup of kibble in a dish and walking away.' More pet owners are seeing the benefits of a more biologically appropriate diet without having to completely lose the convenience aspect, according to insiders.  Sandomenico said that retailers are looking for products that are going to perform, not just make claims that they will. 'Retailers are stepping up their demand for clarification about how products are made, not wanting 'formulated products' anymore but ones that are made in a more human and natural way,' she said. 'They want to know the ingredients in products are safe, where they are sourced, and how committed manufacturers are to sustainability and transparency in their supply chain from A-Z.' For those reasons, she suggested that the best way to sell more grain-free food is by separating it from other food items in the store and lessening the initial confusion to the consumer when they first walk down the dog food aisle. 'Signage should be used to call out the proper shopping areas,' Sandomenico said. 'Dialing down past that, categorize the shelf by grain-free, specialty and functional foods, which enable the consumer to shop by need on a more focused basis to ease confusion and make the shopping experience an easier and less confusing one.' She added that retailers should consider looking beyond what's trending among their own customer base. 'Too often, the retailer is only familiar with what goes on in his own store. They need to get out and see what the competition is doing, not just in our industry, but in others as well.' It's no secret that today's consumers, increasingly driven by millennials, are looking for the same qualities in products they feed their pets as they do in the products they feed themselves. That's why demand will continue to mirror the trends in human diets along with following consumer and social shopping habits, such as the demand for premium natural ingredients, local sourcing, customized recipes and variety. 'Certainly the natural grain-free segment is right in front, and we're seeing more demand for exotic proteins such as alligator, bison, elk, ostrich, wild boar and kangaroo,' Sandomenico said. 'Further, to the ingredient component, we're seeing much more focus on the ingredients that are going into foods. We will also see more nutrient-packed superfoods such as chia, kale, sweet potatoes, broccoli, carrots, etc., added to foods. All of these trends put together help add up to more demand for transparency that will lead to an open road to be informed of the way a product or ingredient is made and sourced.' BY KEITH LORIA

Grasping Gen Y
Market Information

7+ MIN

Grasping Gen Y

Millennial pet owners speak out about how retailers should market their businesses to draw this generation into stores. When you get down to basics, Millennials were born between 1981 and 1996. That means that these individuals are no longer children and they need to be taken seriously. More than half of Millennials are in their thirties. They make up the majority of working Americans, with 87 percent taking on management roles in the past five years, compared to the 38 percent of Gen X and 19 percent of Baby Boomers who took on management roles. The power of this generation, both monetarily and vocally, is only going to continue to grow and retailers need to make them the focus of their marketing efforts. In regards to the pet industry, we already know that Millennials are waiting to start families and view their pets as 'starter children.' We know that they are the most educated generation, are more conscientious when making purchases and will often splurge on an item for their pet before themselves. Ninety percent of the generation is on social media and shares photos of their pets an average of three times per week.  But the question is, how do retailers take all this information and use it to get more Millennials to frequent their stores? Digital Draws While Millennials didn't grow up always having the internet like those in Generation Z, they have adapted to the point where it's a necessity. Millennials touch their phones on an average of 45 times each day, making it no wonder why the internet is where the majority of their information comes from. 'Ads are most likely to reach me via the internet,' says Lianne Cagnazzi, a 30-year-old medical resident in Raleigh Durham, N.C. who has a pet dog named Louie. Millennials expect businesses to have an up-to-date, visually pleasing, responsive website that can be viewed on a smartphone. Websites should be clean and easy to navigate. Arielle Napoli, a 25-year-old cat mom in New York City agrees that online advertising and websites are extremely important. 'If I had known my [local] pet store existed and had the selection that it did, I would have started shopping there sooner,' she says. If your website is out-of-date, doesn't have mobile capabilities or looks like it was made more than five years ago, remedying this needs to be your next step toward ensuring the survival of your store. Social media is another important aspect of branding your business. How a shop is portrayed visually speaks volumes about the business itself. 'Social media is a huge game changer in the way consumers, specifically Millennials shop,' says Jennifer Cao, co-founder and designer of ZippyPaws. 'Millennials are mindful of not only what's popular, but what looks good photographed too.' Being a Millennial herself has definitely helped Cao target this booming audience, which is evident in ZippyPaws' success, as well as the company's 59,000 Instagram followers. Pet businesses lend themselves to be social media goldmines due to the fact that they revolve around cute animals, so why not take advantage? 'Pet retailers have the best advantage in that nothing is cuter or more appealing than pets,' says Shama Hyder, founder and CEO of Zen Media, a web marketing and digital PR firm. Hyder also says that businesses need to inject a little personality into their brand if they want to attract the connected consumer. Pet retailers should figure out what sets them apart from everyone else and use that to steer their social media accounts. Standing Apart Online shopping is a huge part of the Millennial lifestyle, especially for those who live in large cities and don't have cars, but small businesses are often not equipped to handle online sales. If your store is located in a city and you can't factor online sales into your current business plan, consider adding delivery services. 'My pet store has a better selection than Amazon, but Amazon delivers,' says Napoli. 'It's worth the walk for me because it's so close, but I assume if I had to get on a train or in a car I wouldn't want to make the trip.' The convenience of having large bags of food delivered to your door instead of lugging it for multiple blocks or on public transportation is ideal. However, just because Millennials are shopping online because of convenience, that doesn't mean they're not shopping in stores. Variety is key to getting these consumers into your business. 'I think it's important to keep in mind that there is very little price variance on essentials, but Millennials love to purchase things they don't see everywhere else,' says Cao. 'The key is to be open to stocking great new products, to offer buyers something fresh and a great new experience every time they pop into the stores.' Stores need to promote these special items that customers won't be able to get elsewhere. 'If you sell something really beautiful or unique—for pets this is often beds or leashes or collars—put it out front and sell me on the dream,' says Dean Praetorius, a 29-year-old dog parent living in Brooklyn, N.Y. Also, give customers a reason to come back. Many are coming to your store because of your knowledge, but if your customer service and benefits aren't worth the trip, they'll shop elsewhere. Praetorius suggests a loyalty program to guarantee repeat customers. 'Smart businesses can reward repeat customers and ensure a higher volume of purchases,' he says. 'If I'm not incentivized to keep shopping with you, after the initial recommendation I'm going on Amazon to find what you just sold me at a cheaper price.' If a shop is more focused on selling food and treats, it needs to carry brands and products that aren't available in other nearby shops or online retail giants. Stores also need to be aware of how consumers are shopping. If the aisles in a store are too small to walk down easily or if products are overflowing off the shelves causing potential hazards, this is going to steer customers away. Kasey Stevenson, a 29-year-old mother from Brookville, N.Y., notes that she doesn't buy her pet food online like most of her peers because Chewy.com doesn't carry the brands she buys. However, she chooses to go to Petco over her local pet store because of its layout. 'The [local] store is super crowded and not easy to navigate—I have two kids, so the ease of shopping is a huge factor,' she explains. Above and Beyond Pet businesses can no longer consider themselves just a place of transaction—if that's all a customer wants, they can easily do that online. Consumers expect to be able to go to their local shops and get more than just supplies. They expect an experience. 'The gold is in making it an experience when customers come in,' says Hyder. 'Brick-and-mortars have to focus more on customer service and the overall experience than ever before.' She adds that she still goes through the drive-thru at the bank because they give her dog a treat and her dog loves it. Having a bowl of treats for pups that come into the store, or hosting birthday parties, education classes for children or dog training classes can give consumers a reason to come in. Make your store a destination for pet owners to come and hang out. 'Millennials love taking their pets to socialize as well. Maybe consider offering a dog treat decorating class for a fee, or letting customers have a beer and meet other dog owners on Sunday afternoons,' says Cao. 'The idea is to offer customers a personalized in-store experience they can't get from buying online.' Stores can also consider hosting event days in correlation with other organizations in the area. Millennials want to know that the stores they frequent and brands they buy are contributing back to the community. 'Maybe if a small business pet store had some kind of special event—like an adoption day for cats— that would increase awareness and traffic to the store, and might make people think they care more about finding the animals good homes than about making money,' says Stevenson. Brick-and-mortar retailers should also consider working with local veterinarians. Cagnazzi notes that while she looks around the internet for reviews, recalls and other information, she runs things by Louie's veterinarian when she has any questions. Millennials are more likely than their predecessors to rely on information from their vets. 'We ask a lot of advice from the vet,' says Praetorius. 'We even tried a dog meal service at one point, but that was far too costly and our vet actually didn't think the food was any better than what he was already getting.' If your store carries the brands and products local vets recommend, the vet can inform pet parents that they will find the products being suggested at your store. When it comes down to it, pet retailers need to just be aware of what their customer is looking for and continue to find new and creative ways to give that to them. 'We know that Millennials are very loyal to brands if they continually see a value added from that brand,' says Cao. BY MICHELE TYMANN Pet Business

Pet Cams: The internet of Pets?
Trends

3+ MIN

Pet Cams: The internet of Pets?

Being an owner of Pets I know how stressful it can be to leave them at home for any amount of time. Logically, you know they"ll be fine. You gave them plenty of food and water and you"re only gone at work for the day. Or maybe you"ve gone on vacation, but your friend or neighbor definitely knows to check on them. They"ll probably be fine. If you"re like me, though, you always worry, at least a little. Getting some peace of mind about how your pets are faring when you"re not at home used to require calling someone and having them go to your home to check on them. That would mean leaving a key, finding someone who was available, and then relying on their report of your pet. Maybe they don"t know them the way you do, so that report might only be so useful. With the advent of pet cams, though, this is a problem of the past. As long as you have wifi in your home, there are a few solid options for pet cams that allow you to keep an eye on your pet with the help of your smartphone. Some even dispense food, treats, and medication. Even a handful of cameras that aren"t made just for pets are up to the task. One word of warning: During our testing, we discovered some dogs learn pretty quickly that you aren"t in the room when using the two-way radio feature available on some of these units. In at least one case, we found that it may actually trigger separation anxiety rather than quell it, as the dog may start looking for you when they can"t figure out where your voice is coming from. If you have this experience, you may want to consider a treat-dispensing model to offset this nervousness. All of these options are still excellent for monitoring purposes, and for other animals, this is unlikely to come up at all. If you"re a worried pet parent, peruse our list of the top ten best pet cams for keeping an eye on your animals while you"re away.
Certainly the sleekest of the made-for-pets cameras, the Petcube began its life on Kickstarter before becoming an Amazon Launchpad product. Aside from the high-end look, this unit is designed with interactivity in mind. Using a full 1080p HD camera with a wide angle lens, you can easily capture photos and videos with an iOS or Android device. It also features two-way audio, so you can talk to and listen to your pet. The icing for this one is the laser toy, though. By dragging your finger across the image, you can direct a laser that will engage your pet even across many miles. Reviews note that the laser pointer isn"t super accurate to inputs and the camera may present some delay, but on the whole, this is a good option if slick product design is key. The Play is the second generation Petcube, following up on the previous 720p version. Upgrades in the Play include the full HD camera and night vision, improving the low-light performance that wasn"t ideal on the older model. You also have your choice of colors between Carbon Black, Matte Silver, and Rose Gold. I received a review unit for use with my three dogs. After I downloaded the Petcube app, it walked me through the rest of the setup. I had to try connecting it to the internet a few times before it finally succeeded. Once setup, my experience with it was quite good. The picture is excellent on my iPhone 6S, though the complaints about lag are accurate. I attribute this more to network speeds than anything else — the delay in audio using the two-way radio is about a second. The laser toy is fun but a bit fussy to use — almost certainly better with cats than my dogs. Analysts predict the worldwide pet-cam industry will grow at an annual rate of 26 percent from 2017 through 2021 for several reasons, including an overall increase in pet ownership, and the fact that people who have pets say monitoring them to ensure their safety is a primary concern. by All Extruded

Symrise Strengthens Pet Food activities and Expands US footprint with Acquisition of ADF/IDF
Palatants

5+ MIN

Symrise Strengthens Pet Food activities and Expands US footprint with Acquisition of ADF/IDF

Symrise has signed a purchase agreement with the owners of ADF/IDF, a leading natural nutrition ingredient provider for pet food, regarding the acquisition of their business. ADF/IDF a pioneer in clean label meat and egg-based taste and nutrition ingredients. With the acquisition, Symrise aims to broaden its activities in the fast growing pet food business and to expand its position in the attractive food nutrition market. The purchase price amounting to $ 900 million will be financed by debt and equity. The acquisition is expected to be fully EPS accretive from the first year after closing. With its approximately 470 employees, ADF/IDF generated sales of $ 220 million and an EBITDA margin of 23 %. The transaction is subject to satisfaction of customary closing conditions. "The strategic acquisition of ADF/IDF perfectly delivers on our strategy to expand in fast growing, high margin business areas. The complementary offering will further diversify our Diana portfolio in pet food and nutrition. The acquisition of the leading provider of natural pet food nutrition ingredients is a further breakthrough for Symrise into the pet food nutrition market. With our expertise in pet food palatability and competence in nutrition solutions, we will create an integrated partner for our pet food clients," said Dr. Heinz-Jürgen Bertram, CEO of Symrise AG. "Through this acquisition, we will also broaden our global presence especially in the USA – a strategically important growth market for us – and strength our customer base." ADF/IDF (American Dehydrated Foods/International Dehydrated Foods) was founded in 1978 and is specialized producer of sustainable meat and egg-based nutrition ingredients. Headquartered in Springfield, MO, the Company is a partner of choice for clients in the pet food, food and nutrition industries, offering a wide range of natural and clean label product solutions. In pet food applications, the Company has become a leading natural ingredient provider, offering taste and nutrition solutions as well as functional ingredients. With its highly recognized customer orientation, ADF/IDF has established a diverse client base consisting of many long-term, close relationships with global and regional pet food and food companies. The combination of ADF/IDF and the Symrise Nutrition division Diana will create a leading global player in meat and egg-based protein specialties with focus on all natural and sustainable solutions. Highly complementary acquisition offers cross-selling potential With the acquisition, Symrise leverages its leadership position in pet food, extending its palatability know-how towards the Premium Nutrition segment. The ADF/IDF"s brand IsoNova offers pet food solutions using egg protein specialties. It develops animal health, functional, and nutritional products. Thereby, Symrise becomes a unique player for pet food and nutrition. With ADF/IDF`s expertise in clean label chicken and egg-based nutrition ingredients Symrise will form a fully integrated supplier of protein specialty ingredients. Customers will benefit from a highly efficient supply chain and natural quality products. The combination of ADF/IDF and Symrise will furthermore result in an enhanced customer platform and strengthened international footprint. Symrise will reinforce partnerships with key multinational players as well as fast-growing regional brands in the United States, one of its key growth markets. In return, ADF/IDF will benefit from Symrise"s resources and expertise outside the American market. The acquisition offers also cross-selling potential to accelerate long-term profitable growth, especially in the attractive application area of pet food. Symrise and ADF/IDF will benefit from joint R&D capabilities and competences. Both companies share a strong reputation for investing in process and product innovation and the dedication to provide exceptional customer value.  William Darr, founder of ADF/IDF, added: "We are delighted to have found in Symrise a new strong owner for our Company, they share the same values and the same mindset on the further development of the business. In the starting phase of our company, we already worked very closely with Diana, which is today leading Symrise"s nutrition activities. ADF/IDF and Symrise have many things in common. We are both committed to high-quality natural products derived from sustainable resources. And we both drive innovation to develop solutions that best serve our customers" needs. Our company will benefit from Symrise"s scientific know-how to further improve our products. Also, Symrise"s wide global presence and broad customer base will allow ADF/IDF to expand its business faster." BNP Paribas is acting as sole financial advisor to Symrise. Clifford Chance is acting as legal advisor to Symrise. BNP Paribas and UniCredit will provide a bridge financing, which will be refinanced by a combination of equity and debt.  Houlihan Lokey is acting as sole financial advisor to ADF/IDF.  The transaction is subject to satisfaction of customary closing conditions. ADF/IDF is a leading meat and egg-based protein specialist and pioneer in all natural nutrition ingredients generating annual sales of $ 220 million The nutrition and taste solutions to the pet food and food segments are highly complementary to Symrise offerings A perfect fit in terms of culture and philosophy The investment amounts to $ 900 million Fully EPS accretive from first year after closing About Symrise: Symrise is a global supplier of fragrances, flavors, food and cosmetic ingredients. Its clients include manufacturers of perfumes, cosmetics, food and beverages, pharmaceuticals and producers of nutritional supplements and pet food. Its sales of € 3 billion in the 2017 fiscal year make Symrise a leading global provider in the flavor, nutrition and fragrance markets. Headquartered in Holzminden, Germany, the Group is represented by around 100 sites in Europe, Africa, the Middle East, Asia, the United States and Latin America. Symrise works with its clients to develop new ideas and market-ready concepts for products that form an indispensable part of everyday life. Economic success and corporate responsibility are inextricably linked as part of this process. Symrise – always inspiring more … www.symrise.com About ADF/IDF: ADF/IDF are industry leading suppliers of real, natural poultry ingredients for pet food and food applications. The companies produce a wide range of ingredients across three core pillars: flavor, nutrition and function. Customers of ADF/IDF include pet food, food and beverage, supplement and nutritional manufacturers. Headquartered in Springfield, Missouri USA, ADF/IDF operates 11 manufacturing sites and 2 technical centers throughout North America. In 2018, the companies had sales of $220m. By: Symrise Contact: Bernhard Kott - Contacto de prensa de Symrise Email: [email protected] Source: All Extruded

Pet Food Institute Shows the Nutrition Behind a Cat’s Diet
Market Information

2+ MIN

Pet Food Institute Shows the Nutrition Behind a Cat’s Diet

The Pet Food Institute (PFI) launched a new series of interactive infographics showing the ways that key nutrients found in a complete and balanced cat food recipe help pets. The new web resource, "Nutrition from Whisker to Paw," provides fast facts about the essential nutrition that fuels cats" growth and supports their body systems, as well as non-essential nutrients that can also serve important functions.   This is the second resource examining the unique nutritional needs of pets that PFI has released. In 2017, PFI released "Nutrition from Nose to Tail," which demonstrates the value of complete and balanced nutrition for dogs and how it supports their well-being. "U.S. pet food makers work to ensure every meal has the nutrition that your cat needs," said Dana Brooks, president and CEO of PFI. "The new "Nutrition from Whisker to Paw" resource highlights the science behind a pet"s diet and why their nutrition matters."  A complete and balanced pet food recipe contains more than 40 nutrients that are identified by veterinary researchers and nutritionists as essential to supporting a healthy pet, specifically vitamins, minerals, essential fatty acids and protein and amino acids. The Association of American Feed Control Officials sets the nutritional profiles for dogs and cats, which serves as the basis for complete and balanced.
 
"Nutrition from Whisker to Paw" shows some of the key functions of the essential nutrients in a cat"s diet. For example, supporting healthy vision, providing energy and promoting muscle development and maintenance. This new resource also examines other important non-essential nutrients, such as carbohydrates.  "This new resource will help pet lovers see the nutrition in a pet food recipe in action," Brooks said. "Whether you are feeding a growing kitten or a playful adult cat, their diet plays a key role in supporting a long and healthy life." by: Pet Business

Amazon Launches Own Pet Product Brand, Wag; Starts With Food
Trends

2+ MIN

Amazon Launches Own Pet Product Brand, Wag; Starts With Food

Amazon.com Inc. has started its own brand of pet products, called Wag, expanding on existing private-label efforts that include batteries, baby products, clothing and household goods. The Wag brand launched Wednesday with dry dog food and Amazon plans to expand the selection to include other pet supplies. The brand is available only to Amazon Prime subscribers, who pay monthly or annual fees in exchange for fast delivery as well as video and music streaming. The move is a threat to Petco Animal Supplies Inc. and PetSmart Inc., which purchased Chewy.com  last year for more than $3 billion, as well as big box retailers and supermarkets that sell pet supplies. Dog food is a difficult item to sell profitably online because it"s heavy and expensive to ship. It appeals to Amazon as a product pet owners purchase frequently, keeping the online marketplace top of mind during buying decisions. It is also a major staple for grocery stores and retail competitor Walmart Inc., which has its own private label dog foods, including Ol" Roy. Wag.com, which was previously owned by Quidsi Inc., now redirects to Amazon"s pet supplies page, which includes a new icon for the private-label dog food. The e-commerce giant closed Quidsi last year, saying it couldn"t make a profit. Seattle-based Amazon purchased Quidsi, which also owned Diapers.com and Soap.com, for $545 million in 2011 to eliminate a competitor and gain customers. U.S. pet owners will spend $72.1 billion on animals, care and supplies this year, with about $30 billion on pet food, according to the American Pet Products Association. Amazon began selling pet beds and carriers under the AmazonBasics brand in 2016, with pet carrier sales totaling $2 million last year, according to a March report by One Click Retail, which monitors e-commerce sales. Amazon"s other recent private-label pushes include bedroom, dining-room and office furniture under the Rivet and Stone & Beam lines. It also reintroduced its own diapers under the Mama Bear brand last year after killing a diaper brand three years earlier. by: Spencer Soper

Flexicon Twin Bev-Con Flexible Screw Conveyor
Conveying Systems

2+ MIN

Flexicon Twin Bev-Con Flexible Screw Conveyor

Newly released from Flexicon, the Twin Bev-Con Flexible Screw Conveyor system is a vital device for transporting bulk materials. With a common hopper and mobile base constructed and attached, this new conveyor boasts ease-of-use and flexibility in adaptation. Ready to plug-in and run, the self-contained system can fill two vessels with the same material simultaneously. Mounted on a frame with locking castors for in-plant mobility, it can be utilised in multiple locations, and rolled to a wash-down booth. The hopper is equipped with dual discharge adapters, each of which charges a Bev-Con flexible screw engineered to move free- and non-free-flowing bulk materials that pack, cake, smear, fluidise, compress, or are otherwise problematic to convey. The hopper is designed with a steep backwall and diametrically opposed sidewalls, having panel sections which are skewed outward on a horizontal axis, forming a trapezoidal area. The divergent angles reduce the ability of non-free-flowing materials to establish a bridge between the hopper sidewalls, instead causing material to topple and flow toward and down the steep backwall. The hopper walls converge to form a trapezoidal inlet to the conveyor interface adapter, which also employs shear planes and vertical walls, to direct material into a rotating flexible screw more positively than with previous rectangular interface adapters. As material is conveyed, rotation of the screws causes them to self-centre in the polymer conveyor tubes, eliminating or minimising contact with the tube wall, preserving material integrity. The rolling action of material also prevents the separation of blended products comprised of disparate sizes, shapes and bulk densities. Flexicon"s Twin Bev-Con Flexible Screw Conveyor is suitable for a variety of materials, ranging from chemicals, pharmaceuticals and cosmetics. It also serves for a variety of food items, such as fruits, nuts, grain, cocoa powder and raw vegetables. Moist, sticky materials also won"t pose a problem, with the stick-resistant coating on the conveyor. The screws are the only moving parts contacting material and are driven beyond the point at which material is discharged, eliminating wear and contamination related to product contacting seals and bearings. Discharge housings of the conveyors are supported by dual booms cantilevered from the mobile base, allowing discharge of material into processing equipment or storage vessels up to 3.5m above the plant floor. The hopper has a capacity of 550 litres and is designed with a steep back wall and diametrically opposed side walls skewed to form a trapezoidal area, the divergent angles causing non-free-flowing material to topple into the conveyor charging adapters.  The unit is constructed of 316 stainless steel, and features sanitary quick-release clean out caps, quick-disconnect discharge box access covers, wash-down motors, and a stainless control panel with stainless conduit and liquid-tight compression fittings that permit wash down during changeovers and/or when conveying of corrosive materials.  HMI controls allow manual and automatic start/stop and speed adjustment. By: All Extruded

How Pet Food Premiumization Has Affected Nonaffluent Pet Owners
Formulation

4+ MIN

How Pet Food Premiumization Has Affected Nonaffluent Pet Owners

For these households, "affordable" might be the name of the pet ownership game. Through some of the most successful initiatives in pet food history, pet food marketers and retailers have been offsetting low- to no-volume growth by converting pet owners to higher-priced fare, both cheering along and capitalizing on the pets-as-family craze. The trend dates back around 15 years, though the tipping point might have been the pet food recalls of 2007, which put a spotlight on pet health and accelerated the rush toward products perceived to be safer, especially higher-priced natural pet foods. Known as premiumization, the approach has worked like a charm in pet food and carried over mightily into other pet categories, lifting pet food dollar sales 23 percent from 2013 to 2018, to nearly $35 billion. True, some of these gains came from new pet households; from 2008 to 2018, the number of U.S. pet-owning households rose from 112 million to 123 million, or by about 1 percent annually.  But the dollar advances stem mainly from products with higher price points, especially natural, grain-free and specialized diets. Largely fueling the boom have been higher-income households. According to U.S. Bureau of Labor Statistics Consumer Expenditure Surveys, $70K-plus households rose from 46 percent of pet food spending in 2006 to 54 percent in 2016. Dollar-wise, it"s been a good run—great, even. But what happens once pet food shoppers have been "scaled up" to the max? That day may be nigh, the biggest harbinger being the shifting retail locus of superpremium pet foods. Long concentrated in the pet specialty channel, upscale pet food has officially gone mass, rocket-fueled by the August 2017 crossover of Blue, along with mass-market contenders like Rachael Ray Nutrish. It"s an expected progression and, for the time being, a good thing for mass marketers and retailers with a customer base eager for pet-specialty-style fare. Already, however, the benefits of mass premiumization, which began long before Blue made the jump, might be starting to wane. According to The Wall Street Journal (Nov. 12, 2018), since General Mills acquired Blue in February 2018, quarterly sales growth has slowed from double to single digits. And with Nutrish now (as of April 2018) under the wing of J.M. Smucker, Nestlé Purina and Mars also focusing heavily on mass premium products, private-label knock-offs covering all bases, and online sellers broadcasting competitive prices and free shipping, the downward pricing pressure is monumental. Factor in the rising costs of basic ingredients such as corn and fancy human-grade ones, and it"s unclear how much more trading up remains to be done. After so many years, it"s all but inevitable that pet food premiumization as we know it, i.e., still pretty much all kibble and wet foods, would start to peak. But looking back, the industry"s superpremium single-mindedness appears to have come at a cost. Although the number of pet households increased from 2008 to 2018, the bulk of the growth occurred among upper-income households, including those earning $150K-plus (up 60 percent), $100K-$149K (up 38 percent) and $75K-$99K (up 13 percent).  In contrast, growth among households earning at lower levels was minimal or negative, with $50K-$74K households up 3 percent, and $25K-$49K and under-$25K households down 5 percent and 8 percent, respectively. As Packaged Facts research director David Sprinkle revealed in Petfood Industry (July 2018), "Pet ownership patterns are at an economic crossroads … The good news is that, compared with 10 years ago, dog and cat ownership is up across the board among households with incomes of $75,000 or more … The bad news is that, in the past few years, dog and cat ownership is down among households with an income below $50K." In other words, a large segment of the potential pet-owning population seems to have been left behind. No wonder. In just the five years from 2013 to 2017, the average household expenditure on pet products (food and nonfood) and services (veterinary and nonmedical) rose from $1,063 to $1,280. Hindsight is not always 20/20, and scores of pet industry players are to be lauded for their generous involvement in pet adoption and welfare. But the fact remains: Over the past several years, millions of nonaffluent households have chosen to forego a pet. If premiumization continues to lose its zip, the pet market will be more dependent than ever on volume growth driven by growth in the pet population. Affluent pet owners won"t suddenly cease to count—to the contrary. But in a business bending so long and so far their way, pet food marketers and retailers looking for long-term growth would do well to redirect an equal part of their affection toward those households for which "affordable" might be the name of the pet ownership game. BY DAVID LUMMIS  - David Lummis is the lead pet-market analyst for Packaged Facts, a division of MarketResearch.com

Packaging Coating Market to reach $4 billion value
Packaging

3+ MIN

Packaging Coating Market to reach $4 billion value

The growing consumer shift toward convenience products has increasingly impacted the developments in packaging coating. The growing demand for better packaging to fulfill wide range of needs, such as aesthetics, branding, and functional, in various end-use industries has proportionately shaped the contours of the global packaging coating market. The growing consumer shift toward convenience products and ready-to-eat food products has increasingly impacted the developments in packaging coating for the food and beverages industry applications. The growth is catalyzed by the advent of packaging coatings that can meet the needs of good adhesion to different substrates, has better chemical resistance, and resist well thermoactivation, among various functions. Furthermore, the rising demand for external and internal protective packaging that can meet the needs of consumer aesthetics is also propelling the expansion of the packaging coating market. Such aspects include higher shelf appeal and brand differentiation for packaged food and beverages products.  The global packaging coating market is projected to expand at modest CAGR of 5.5% during 2017–2022 and will cross a valuation of $4 billion by the end of this period. The rapid strides being made by functional packaging has considerably impacted the dynamics of the packaging coating market. Over the past few years, acrylic among various packaging coating types has been garnering popularity as an advanced functional packaging coating. The coating type in the packaging coating market is witnessing substantial demand in several end-use industries in the packaging coating market, owing to its attractive properties. Some of beneficial characteristics of acrylic coating pertain to the ease of application, advanced heat- and water- resistance, and print receptivity. These features are especially vital for consumers in the food and beverages packaging and construction packaging industries. Recent advances in chemistries related to their cross-linking properties have significantly enhanced the water-resistance performance, thus boosting the packaging coating market. Acrylic type packaging coating is anticipated to garner higher sales volumes than all other types in the global packaging coating market. By the end of 2022, the segment is estimated to reach worth of over US$400 Mn. However, fluoropolymer segment is expected to expand at relatively higher CAGR during the assessment period in the packaging coating market. Recent advancements witnessed in the food packaging technology are opening new, exciting avenues for formulators of packaging coating. The integration of coil and sheet coating technology with food and beverages packaging has substantially added to the revenue in the packaging coating market. The coating technology is expected to gain popularity in the coming years. The estimated valuation of the segment in 2017 is US$700 Mn by 2017 end. However, the technology the demand for which is expected to rise at the most rapid CAGR is the spray coating and roll coating segment. The extensive use of flexible plastics in various end-use industries is a crucial factor offering a robust impetus to the expansion of the packaging coating market. The flexible plastic segment estimated valuation crossed US$200 Mn by 2017 end. However, among the key packaging types in the global packaging coating market, the demand for liquid carton segment is projected to expand at the most attractive CAGR during 2017–2022. Numerous prominent players in the packaging coating market are substantially spending on research and development programs to develop advanced formulations. Several players are pursuing elaborate testing of their products to enhance the performance of their products in the packaging coating market. Some of the leading players operating in the packaging coating market are Axalta Coating Systems, DuPont, Solvay S.A., Nippon paint, Kansai Paints, Evonik Industries, BASF SE, Sherwin Williams, AkzoNobel, and PPG Industries. Source: Pet Food Industries

Complete and Balanced Treats
Extrusion

3+ MIN

Complete and Balanced Treats

Giving snacks and treats can upset a pet"s complete and balanced food regime. What is the solution? Everything your pet needs? Complete and balanced. What does that really mean? For us in the pet industry, it says the food has everything your pet needs and the nutrients are balanced. Pet food regulations define the claim of "complete and balanced" or "100% nutritious" as meeting critical nutrition levels. What if a pet owner gave 10% more calories to their pet than provided in the complete and balanced food? For instance, my dog requires 1,000 kcal/day. What if I gave him 100 calories more each day? The answer is, it would mean 36,500 extra calories over one year which would either require me to exercise my dog more or let him become overweight. Over-feeding Facts show that many pet owners feed an extra 10%, 20%, even 30% or more calories each day by giving treats, food scraps, chews, dental products, pharma and nutritional supplements. Since exercise and activity typically do not increase, we observe that a high percentage of our pet populations are overweight (around 40-50%). All of these "extra" food products bring more than just calories. They bring protein, fat, fibres, macro- and micro-minerals. Feeding a treat high in phosphorus can easily reverse the overall ratio of calcium to phosphorus, for example. High sodium levels in treats and meat rewards can totally upset the absolute level of sodium designed into the complete food. Pet owners commonly do not balance their own food intake as well as they should and, over time, nutritional and health issues begin to show, in cardiovascular disease, hypertension, colitis, cancer, etc. The same is true for our pets, but the length of life of pets is much shorter and nutritional balance can have a much bigger impact to health and life. How to ensure balance?  Without knowing how many treats might be fed to a pet, there is no way to fully predict what happens to the completeness and balance of the food when looking at the total food regime. That is in the hands of the pet owner. If they were simply to feed less of the complete and balanced food when feeding treats and other edibles, that would help to keep the caloric intake in check. However, it is not an easy adjustment to figure out, and the completeness and the balance of the food would still be altered. Questions to answer So why not just make all treats complete and balanced? That is a reasonable question. In the past, many brands have formulated treats to be complete and balanced but later moved away from it. Cost is often an important consideration. Or why not include in our feeding instructions a word of caution on how to feed other edible products? Or suggest giving less food when using treats? I believe it would be easier if all treats were complete and balanced. That does not resolve the possible concern of too many calories or potential unbalancing, but it would be a good start. Source: All Extruded

Double Standards for by-products
Macro Ingredients

3+ MIN

Double Standards for by-products

In this article, Henriette Bylling, discusses the double standards of by-products in pet food - how come by-products is acceptable as a pet snack, but not in whole pet food? When I published my article "Are by-products in pet food by definition bad" I received a comment about by-products being widely accepted as a snack despite the stigma of them being used in complete pet food and was suggested to address this in a future article… It is indeed a very relevant point so here goes… In the name of pet humanization, pet food with the meat cuts (muscle meat) that we humans prefer are promoted – you could argue that this makes sense as it might be easier and more appetizing for the consumer to relate to. But at the same time by-products such as bull pizzels, pig"s ears, fish skin etc. are widely used as snack even by the pet parent who have chosen to feed none meat by-product pet food… By-product snack appeal So, what is the reason for this by-product snack appeal – to be honest I personally find dry or wet pet food much less offensive both on the eye and on the nose. But when you see your pet eating the by-product snack with great enthusiasm it is difficult for me to understand why you would not wish to offer more of the same in their complete pet food?? The dog and cat"s liking of the pet food is after all one of key points the pet parent focus on when choosing a pet food. Some pet foods with i.e. tripe are now appearing in the market – who knows maybe they will help "legalize" by-products in pet food and maybe even make the pet parent appreciate that their pet"s meat preferences are not necessarily the same as their own… To raise awareness on both B2B and B2C level about your pet"s meat preferences not necessarily matching you own our website does, amongst others, include the below: Your dog"s meat preferences What exactly is "meat" when we write it in the declarations on our pet food? Besides pure muscle meat, which we humans mainly prefer, our pet food also contains liver, heart, etc. And there is a good reason for this. Intestines and organs simply contain more nutrients than muscle meat does. This is why in nature predators such as cats and dogs eat the contents of the abdominal cavity, including the liver, intestines and other organs first, followed by the rest of the carcass. They do this to ensure that they eat the best first. Please do feel free to share your thoughts on the reason for the double standard of the view on by-products and how you are raising the awareness of the benefits of by-products. By: Henriette Bylling, aka. The Queen of Petfood, CEO & owner Aller Petfood Group

Ensuring FASMA Compliance for Pet Food
Micro Ingredients

2+ MIN

Ensuring FASMA Compliance for Pet Food

When the Food Safety Modernization Act (FSMA) was signed into law, it marked the first major reform in food safety regulation in over 70 years. The goal of FSMA is shifting the focus from reacting to contamination of the food supply after it has occurred to preventing it from occurring. As of September 17th, 2018, animal food facilities (except for those qualifying as very small businesses) are now required to comply with both Subparts B and C of the Preventive Controls for Animal Food. Subpart B consists of the Current Good Manufacturing Practices (CGMPs). Subpart C demands compliance with the preventive controls requirements including establishment of a food safety system with a hazard analysis and risk-based preventive controls as needed. For AFB International, food safety and quality have always been our top priorities. Our Hazard Analysis and Critical Control Points (HACCP) program has been part of our food safety program for many years, helping us to identify and mitigate food safety risks. Additionally, AFB"s sampling plan, positive release program and frequent internal compliance audits help to ensure we are meeting strict food safety standards in all of our manufacturing facilities and providing high-quality and safe products to our customers. With FSMA, AFB has taken an even deeper look into our food safety and quality programs to re-evaluate any potential food safety risks and provide our customers with the highest quality assurance possible. This assessment has resulted in enhancements to our HACCP Food Safety Plan, as well as our extensive supplier approval program, which helps to ensure our raw materials and ingredients come from sources that meet both AFB"s strict standards and FSMA requirements. As we are approving suppliers, one of the things AFB likes to see our suppliers have is a third-party certification. Third-party certifications, especially those certified under the Global Food Safety Initiative (GFSI) umbrella, are becoming increasingly important for our suppliers to hold, as they provide an added level of security that the supplier has the appropriate food safety and quality programs in place. AFB"s third-party certifications also demonstrate to our customers our commitment to, and compliance with, pet food regulations and standards. As pet food continues to parallel trends in human foods - such as non-GMO, all natural and gluten-free, we anticipate an increase in pet food safety regulations. In the meantime, AFB"s Quality Assurance team is dedicated to continually evaluating our programs and processes to help our customers ensure quality and food safety for pets and pet owners. To learn more about AFB International"s Quality Assurance team or FSMA requirements for pet food, contact Robyn Allyn at [email protected]. Author: Robyn Allyn – AFB International Source -  AFB International 

Antioxidants: Turning to Natural Solutions
Micro Ingredients

3+ MIN

Antioxidants: Turning to Natural Solutions

Synthetic antioxidants are widely used to protect pet food ingredients. However, the demand for natural antioxidants has increased tremendously over the past decade. The quest for clean labels: Today, pet owners are becoming more and more engaged when shopping for pet products. Increasingly concerned by the quality of the food they buy for their four-legged family members, they are now taking a closer look at the labels of pet food products. They expect pet food brands to use "clean" ingredients that will preserve the food and health of their beloved animal. Pet food manufacturers thus try to eliminate all additives and ingredients that have a chemical sounding name, and will be seen as being artificial to the consumer. Antioxidants are no exception. What is oxidation? Fats and oils are essential constituents of dry pet foods. They contribute to the flavour, nutritional value, texture and palatability of the pet food product. However, fats and oils are highly sensitive to oxidation processes. Lipid oxidation is a complex process that cannot be stopped or reversed. It can only be slowed down with the help of antioxidants. When oxidation occurs, fatty acids react with free radicals, and "off" flavours and odours are created. Oxidation also alters the structure of essential fatty acids and vitamins in a way that makes them less nutritional to the pet. Moreover, the source of unpleasant odours caused by rancidity will be perceived by pet owners as a sign of poor quality, or harmful for their animals" health. Therefore, controlling oxidation from raw materials to the final pet food is crucial to ensure the quality of pet food. Why use antioxidants? Oxidation can be caused by many external and internal factors. Heat, light, oxygen, humidity or pro-oxidants can cause oxidation. Oxidation happens at almost every step of the pet food production. Once this oxidation mechanism has started, there is no way to stop it. It can only be slowed down.
 
To delay oxidative reactions, antioxidants should be added as early as possible to raw materials, and then regularly all along the kibble manufacturing process. Antioxidants are vital to ensure the preservation of the organoleptic and nutritional properties of the product during its shelf life. Freshness, naturally Today, the most common antioxidants used in pet food are BHA, BHT and propylgallate, all of them being synthetic. Yet natural solutions are available in the market. Indeed, various molecules from plants are currently under investigation for their potential antioxidant properties. Researchers at Videka have confirmed the efficacy of several natural extracts in various pet food applications. Moreover, they have found that their ability to delay oxidation is even higher when they are combined. Besides their efficiency to protect pet food from oxidation, new natural solutions must combine all the properties of the synthetic solutions to successfully replace them. Pets do not compromise when it comes to the taste and smell of their food. It is thus legitimate to wonder if going from synthetic antioxidants, which are generally odourless, to natural antioxidants, which may have more marked smells, affects pet food palatability. Here too, Videka has demonstrated with cats and dogs that the palatability of diets containing its natural solutions is equal to that of diets containing classical synthetic antioxidants. Plant based antioxidants are an excellent solution to naturally preserve both a pet food"s quality and the pet"s tasting experience. Using the synergy of natural extracts to improve oxidative stability of pet food is the future of shelf life solutions. Author: Sandra Grossmann - Director Business Development, Videka Source: Diana Pet Food
 

Is your factory up to the task?
Dosing

3+ MIN

Is your factory up to the task?

How demand for greater flexibility in pet food formulation requires us to improve our production process Growing complexity How do you cope with the countless changes in formulation driven by market demands, FDA regulations and marketing gurus? This ever-changing landscape of powders, meat inclusions and spices to feed our beloved four-footed friends? When talking about pet food formulation, we often focus on nutrition and optimisation. But what about the factories that manufacture these foods? Are they even up to the task?
Sadly, the answer is often no. While the possibilities and demands have increased
dramatically over the last decade, our factories are lagging behind. Recipes are complicated, and many ingredients must be added by hand, resulting in hard labour in dusty areas. To guarantee quality is always up to the highest standard, everything must be track and traceable, so we can know exactly where the food is produced, what went into it and when.
In short, our factories have changed from making a simple set of diets in long runs to a high complexity of formulations and processes in shorter runs, resulting in a
battle between our needs and production capabilities. How to cope? However, there is light at the end of the tunnel. As a specialist in dosing and weighing technology for pet food, KSE has a unique perspective on this dynamic and changing landscape and first-hand experience with developing solutions to cope with the challenges.
The company offers a robust portfolio of dosing and weighing technology, including its unique dosing slide, weigher in weigher systems, containerised systems and automation, together with a specialty blend of knowledge for the pet food, premix and feed industry, built on over 80 years of experience.
It is one of a handful of pioneering premium suppliers that have invested in new technology, building production facilities all over the world with a higher level of sanitation, track and traceability, accuracy and transparency, which it refers to as the "Factory of the Future". Make it future-proof Future-proof designs are here to enable the greater flexibility that is expected of a modern-day factory. For example, a dosing slide has major advantages over its well-known competitor: the dosing screw. With a much higher accuracy, higher dosing speed and larger dosing range it can easily outperform traditional systems. Furthermore, the movement of the dosing slide activates the product and reduces bridging and rat-holing.
The use of gravity, in turn, reduces power consumption, making it a greener solution and, combined with driving weighers, it achieves higher flexibility. Unique weigher-in-weigher solutions provide single gram accuracies, making it possible to dose grams up to hundreds of kilograms using the same systems.
Another major trend is containerised systems to use as a silo or to move product around the entire factory. This eliminates contamination during
transport or when exchanging ingredients and provides the ability to have multitype products for multiple species in the same lines. All this, combined with highend technology for data analysis and optimisation, enables you to process pet food like never before. Up to the task Look at your own process and ask yourself this: "Am I able to produce everything nutritionists think up in their
lab, accurately and traceably without contamination?" If the answer is no, you know you will have to act.
Getting your factory up to this task is not just a need, but mandatory to help your brand survive. The future truly is now. Source: KSE Process Technology B.V.

Ingredient patent granted for dog food applications in US
Micro Ingredients

2+ MIN

Ingredient patent granted for dog food applications in US

Ingredient patent granted for dog food applications in US GREENWOOD, S.C. – Lonza, a global supplier to the pharmaceutical, biotech and specialty ingredients markets, has been granted a US patent (#10,016,382) for the use of L-Carnitine in pet food for its beneficial impact on performance and recovery in active dogs. The product, Carniking L-Carnitine, is approved for use in dog foods, wet and dry treats, and complete feeds, base mixes or premixes.  Carniking helps maintain lean muscle mass by reducing muscle degradation and oxidative stress resulting from intense physical activity and may improve the quality of life of active dogs, service dogs and tracking dogs. L-Carnitine also helps animals, as well as humans, utilize dietary fat in producing energy. Carniking utilizes dietary fat for energy by shuttling long- and medium-chain fatty acids across the outer and inner-mitochondrial membrane so they can be metabolized and converted into energy. Four canine research studies were conducted by Lonza Consumer Health & Nutrition (CHN), in which Carniking was shown to improve exercise performance and activity, as well as lean mass, muscle recovery and oxidative stress during exercise. Other applications of the product are pending in Brazil, Canada, Europe and Japan. "Bringing together 30 years of investment and discovery in L-Carnitine, Lonza"s new patent for L-Carnitine as Carniking highlights our continued commitment to exploring its health benefits for both animals and humans," said Kevin Owen, Ph.D., head of global business development for Lonza CHN"s companion animal division. "Backed by robust science, the patent confirms that L-Carnitine is good for both you and for your dog." Owen is also the co-author of the patent. Source: Lonza

PIJAC names new director of communications, public affairs
Market Information

2+ MIN

PIJAC names new director of communications, public affairs

PIJAC names new director of communications, public affairs ALEXANDRIA, Va. — Gwyn Donohue has been named director of communications and public affairs by the Pet Industry Joint Advisory Council (PIJAC). Donohue brings 25 years of professional communications, marketing and public relations experience from a variety of organizations, including trade associations, animal healthcare, youth development and financial services. "Gwyn"s past experience, including creating branding campaigns for National 4-H Council and market launches for animal health products such as Cosequin for Nutramax Laboratories, makes her an excellent addition to PIJAC," said Mike Bober, president and CEO of PIJAC. "Her expertise will be a great asset as we expand our outreach on behalf of our members, pet care professionals, and companion animal owners nationwide."  Donohue previously spent 11 years with the National Association of Home Builders (NAHB), first as a director of public relations and then as the executive director of NAHB Remodelers, where she oversaw member services, communications and legislative and regulatory priorities. In her new role with PIJAC, Donohue will develop and implement communications strategies, programs and messaging as well as direct media relations, develop industry and external relationships and serve as executive editor for electronic communications. "We look forward to working with Gwyn to inform and educate pet owners, the pet industry and government organizations on responsible pet ownership, environmental stewardship and other issues important to those who care for and about companion animals," said PIJAC Board Chair Laura Reid.    PIJAC was founded in 1970 and includes members from all corners of the pet industry. Source: Pet Industry Joint Advisory Council

Pet Food Market
Market Information

3+ MIN

Pet Food Market

Pet Food Market The Global Pet Food Market was estimated at a value of about USD 78.76 billion in 2017. The industry is forecasted to register a CAGR of 5.03%, during the forecast period. Increasing Trend of Nuclear Family Rapid urbanization and development of economic and professional constructs are the main reasons for the growing trend of nuclear families. The increasing urban nature of the society, which results in separation from farm animals and nature, is stimulating the desire to bring pets home. The market for pet food closely shadows the market for pets. The social comfort, company, security, and the aesthetic sense offered by pets are the main reasons cited for owning a pet. The growth of one-person households and decline of families, have also led to seek pet companionship. People belonging to these social segments are a major boost for the market, as they tend to humanize pets to a great extent, thereby taking extra care of their diet and wellness. The other aspect of nuclear families is the increase in the population of elderly people living alone. Reduced interaction with family and financial stability are factors, which promote pet adoption and their proper care, among the aging population. Source: Insurance Information Institute Pet Allergies Various pet foods and related ingredients can be a major cause of skin diseases and allergies, in pets. Humanizing pets and indiscriminate feeding of available food products are the major reasons that lead to improper animal health and diseases. For example – cats are 100% carnivores and they lack the enzymes in their stomach to digest complex carbohydrates, like corn, wheat, soy, and other vegetable matter. Though dogs are a little tolerant to vegetation, excessive amounts of corn or wheat can cause allergies. Food allergies/intolerance among pets can be caused by a reaction to a particular ingredient, mostly by protein products, like beef, milk products, and fish. Hence, safe and suitable pet products should be selected carefully. Other than corn and wheat, some of the other products that should not be a part of animal food are – soy, BHA/BHT, ethoxyquin, propylin glycol, and some by-products. Adding these products only worsen the health of the animal, and results in subsequent diseases. To aggravate the scenario, there are no strong regulations in the United States on the usage of these ingredients in pet foods. These animals are exposed to harmful chemicals and ingredients, which may cause severe diseases in pets. Controlling the negative impact of food in the form of diseases and allergies is essential for the growth of the pet food industry. The major challenge here is to find and avoid the food ingredients responsible for skin and/or gastrointestinal conditions, allergies, and diseases. Key Developments in the Pet Food Market: February 2018: Pet Supplies Plus launched Redford Naturals® Dry Cat Food Line Pet Food Market Major Players: Mars Inc. Nestle Purina Pet Care. Hills Pet Nutrition Inc. Wellpet Llc. Reasons to Purchase Pet Food Market Report: Provides latest insight into the Global Pet Food Market Gives a detailed analysis of the competitive landscape in the pet food industry, segmented by product, by pricing, by sales channel, by ingredient type, by animal type, and by geography Analyses the market scenario with the help of Porter"s Five Forces Analysis Forecasts the market volume and value by assessing the impact of the market drivers and constraints 3-month analyst support, along with the Market Estimate sheet in excel Customize Pet Food Market Report: This report can be customized to meet your requirements. Please connect with our analyst, who will ensure you get a report that suits your needs   Source: Mordor Intelligence

12 top companies in Latin American pet food industry
Trends

5+ MIN

12 top companies in Latin American pet food industry

These twelve companies from Latin America have profiles in Petfood Industry"s Top Pet Food Companies Current Data. These 12 companies from Latin America have profiles in Petfood Industry"s Top Pet Food Companies Current Data. Learn more about top companies in Latin America, along with trends in annual revenues and other information, with Petfood Industry Top Companies Historical Data.
1.- Alimentos Montes de Oro – Costa Rica Alimentos Montes de Oro produces more than 65 types of animal feed, including several brands of dog food and a line of rabbit food. The company also markets feed for fish and livestock. Brands - Duke, Dukan, Balu, Duketas, Rabbit Plus
2.- Empresas Carozzi - Chile Since entering the pet food market in 2011, Empresas Carozzi has continued a string of acquisitions to become a leading South American supplier. The Chilean subsidiary of Carozzi S.A., already active in international food and agriculture markets, purchased Nutripro in 2011 to establish pet food operations in Argentina, Ecuador and Brazil. In 2013, Empresas Carozzi grew again, with acquisition of Alicorp's pet food brands, a transaction valued at USUS$36.7 million. The move made Empresas Carozzi the leading pet food producer in Chile and Peru. Brands Master Cat, Master Dog, Mimaskot, NutriCan Annual Revenue 2017 - US$158,200,000
3.- Grandfood Industry and Trade - Brazil Grandfood Industry and Trade owns Premier Pet and Golden brands. Premier Pet has an on-site center for nutrtion development, which houses 40 dogs and 50 cats. Grandfood is also involved in cultivation and marketing of grains, sugarcane, and eucalyptus. Brands - PremieR, Golden
4.- Grupo Pilar - Argentina Grupo Pilar operates two divisions in Argentina: Gepsa Feeds and Gepsa Pet Foods. The company is the largest branded animal nutrition player in Argentina. Gepsa holds 20 percent pet food market share in Argentina, behind Nestlé and Mars. Gepsa's 12 brands cover six price segments: superpremium, premium, mainstream, standard, value and super value. Brands - Top Nutrition, Ken-L Ration, Ganacan, Exact, Odwalla, Tiernitos Seleccion, 9 Lives, Caro Amici, Alimix, Magníficos, Winner's Choice, Mizzi Cat, Rosco, Compiches, Fishy, Zimpi Annual Revenue 2017 - US$95,759,000
5.- Italcol - Colombia Italcol operates eight animal feed mills in Colombia one in Panama and one in Ecuador. Brands - Agility Gold, Natural Bites, Chunky, Tuffy, Italcan Plus, Deli
6.- Lupus Alimentos - Brazil Lupus Alimentos and sister company Brazilian Pet Foods are owned by Nutriara Alimentos, which split into two companies in 2010 to better serve regional markets in Brazil. Brazilian Pet Foods has since gone out of business. Lupus Alimentos, in addition to pet food, also produces feed for horses, pigs, chickens and fish. Brands - AllPet, BigPet, Bio Energy, Dino Cáo, Dunga, Farejador, Floop, Foster, Freddy"s, Alimento Genericáo, Kilaty, Marley, Mixtukáo, Novia Mania, Nutri Cáo, Pitoko Mix, Pitty, Pitukáo, Ringo, Show Dog, Skipper, Smart, Smax, Street Dog, Tommy, Twister, Xikáo
7.- Malta Texo de Mexico - Mexico Malta Texo de Mexico (maltaCleyton), a subsidiary of Neovia (ex InVivo NSA), specializes in the manufacture and sale of animal feed and is the third-largest pet food producer in Mexico. MaltaCleyton"s foods for dogs and cats, as well as a line of medicines, are sold through self-service stores, wholesalers and distributors. Brands - Ganador, Top Choice, Poder Canino, Minino, Minino Plus Annual Revenue 2017 - US$30,000,000
8.- Mogiana Alimentos (Guabi) - Brazil Mogiana Alimentos SA, operating as Guabi, manufactures pet food and other animal feed products with a total of 1,600 employees across both its animal feed and pet food divisions. As one of the largest pet food companies in Brazil, Guabi produces more than 250 products for dogs, cats, bovines, horses, pork, fish, shrimp, ostriches and other animals. Guabi pet food products are available in Brazil and more than 30 countries throughout Europe, Asia, South America and the Caribbean. Mogiana operates a joint venture with the Spanish firm Affinity Petcare (Agrolimen Group, Spain), which purchased a 50 percent stake in Mogiana in 2013, commencing a joint venture to operate Mogiana's two manufacturing plants in Campinas and Bastos, both in Sao Paolo, Brazil. Mogiana is headquartered in Campinas. Brands - Guabi Natural, Heroi, TopCat, Cat Meal, Limpi Cat, GranPlus, Sabor & Vida, Faro, Biriba and Fiel for dogs and cats. For horses: Equitage, Nutriage, Equi Tubro, Guabi Phos. For fish: Pirá. For shrimp: PotiMar and Vannamei. Annual Revenue 2017 - US$152,645,000
9.- Nicoluzzi Rações - Brazil Nicoluzzi Rações is involved in aqua feed as well as petfood. Brands - Luzzi Cat, Luzzi Dog, NicDog, NicoCat, NicoPet
10.- NutriPro - Chile NutriPro is owned by Chilean food group SoinPro and is the leading Chilean pet food manufacturer with 31 percent market share. SoinPro was acquired by Empresas Carozzi in 2011. Brands - Master Dog, Master Cat Annual Revenue 2017 - US$100,000,000
11.- Premier Pet - Brazil Premier Pet, owned by agricultural corporation Grandfood Industry and Trade, sells three brands of dog and cat food through pet shops and veterinary offices. Premier Pet is located on a large campus in the state of Sao Paolo, Brazil, with a factory of 41,000 square meters. The company's on-site center for nutritional development houses more than 90 dogs and cats for research. In 2015 and 2016 this company released products with ancient grains, a low glycemic index and organic poultry to try and differentiate themselves from others in the Brazilian market. Brands - PremieR Cookie, Golden Cookie
12.- Total Alimentos - Brazil Total Alimentos has its own-label partnerships with many large corporations, including Walmart, Carrefour, Extra/Canino, DentaClean and Kelko. Total Alimentos also has a line of animal feed for a wide range of species. Total operates as a subsidiary of the massive French agricultural cooperative Neovia (formerly InVivo), which acquired Total in October 2014. In addition to the dog and cat product lines to which InVivo added Total, the parent company is active in the aquaculture, equine and farm animal markets. Brands - Equilíbrio Veterinary, Equilíbrio, Max, Max Cat, Naturalis, K&S, Lider, Nero, Doglicious and Catlicious Annual Revenue 2017 - US$181,876,537   BY TIM WALL SOURCE: www.petfoodindustry.com

Complete Commercially Prepared Cat Foods Deliver Optimum Nutrition For Cats
Cats

5+ MIN

Complete Commercially Prepared Cat Foods Deliver Optimum Nutrition For Cats

Most recently, a piece of consumer research highlighted many pet owners may not be aware of their cat"s nutritional needs and may not be providing a healthy diet. The industry is worried this may cause pet owners unnecessary concern about the quality of food they are feeding their pet. The nutritional needs of cats are complex and they require over 40 nutrients in their daily diet to remain healthy and happy.  The easiest way for cat owners to ensure they are providing the right nutrition is by feeding a "complete" prepared cat food. Most pet food is designed to be "complete and balanced," which means each serving is a complete meal and provides all the nutrition a pet needs to be healthy. This is usually visible on pet food packaging. To ensure a "complete" diet, PFMA members formulate their pet foods diets in line with the FEDIAF (European Pet Food Federation) Nutritional Guidelines for Cats and Dogs. These guidelines detail the nutritional needs of cats and dogs at the varying life stages.  They are written and reviewed by independent experts such as vets, scientists and animal nutritionists throughout Europe. A survey of vets at the London Vet Show highlighted that 91% of vets believe that prepared pet foods for cats and dogs deliver optimum nutrition when fed properly. There is a wide range of "complete" pet foods available to meet all consumer needs and preferences. Whatever the consumer chooses, all pet foods are subject to the same stringent legislation to ensure safe products of a high quality.  Why are pet food labels so difficult to decipher? We recognise that pet food labelling isn"t always consumer friendly and that sometimes the terminology can be confusing. Pet food labelling falls under EU legislation for farm animal feed, meaning that the way information is listed on-pack is not always understandable for pet owners. Despite the regulatory constraints, PFMA and its members are committed to providing pet owners with a better understanding of what is in their pet"s food. This is why many pet food manufacturers provide full product information on company websites and have dedicated customer care lines to provide further support. Why do some pet foods list ingredients and others are vague – using terms such as "cereals"?  Current legislation means manufacturers can label ingredients by category or by individual ingredients. Listing ingredients by category means manufacturers can select ingredients based on supply without having the high cost of changing labels constantly and means they can deliver an economical product of high quality. When a label says meat and animal derivatives (4% chicken) on the pet food label does this really mean that there is only 4% meat in the products?  The pet food industry works hard to help consumers understand the legislation particularly surrounding labelling. For example, when a pet food label states 4% of a certain meat ingredient, this does not mean that the product contains only 4% meat. The 4% declaration is a legal labelling requirement which represents the minimum percentage content of the named ingredient guaranteed to be present by the manufacturer. Each recipe includes a blend of different ingredients which are all combined into a food which will meet, in part or entirely, the daily nutritional requirements of the pet. Why do prepared pet foods include carbohydrates when they are not nutritionally essential for cats and dogs?  Carbohydrate in pet food provides a useful and readily available source of metabolisable energy. By using carbohydrate instead of fat or protein to obtain energy, these other nutrients can be used to optimise healthy skin, coat, immune systems etc. The existing science highlights that the carbohydrate levels found in prepared pet foods, both wet and dry, are well tolerated by both dogs and cats and are important for the nutritional contribution they bring. The classification of carbohydrates also includes dietary fibre. Certain fibres, for example moderately fermentable fibres (e.g. beet pulp or rice bran), can also have a beneficial effect on the health of the digestive tract and possibly in reducing the risk of disease. Can pet food (or ingredients in pet food) cause health problems?  No there is stringent legislation in place to ensure that pet food is safe and of high quality. Furthermore, pet food and pet nutrition is subject to intensive study to provide optimum nutrition. It is widely recognised by vets that pets are living longer, healthier lives and that improved nutrition has played an important role in this. John Foster MRCVS, Chairman of the Pet Health Council[1] explains: "The amount of nutritionally related problems we encountered 30 years ago was legion.  We saw bad coats, poor teeth, poor digestion, rickets and shortened life spans.  This was all as a result of inadequate nutrition.  The widespread feeding of prepared pet foods and advancements in these diets has made a major difference. The majority of modern diets are sophisticated, constructed on the back of intensive research, and trustworthy." Why don"t pet food labels provide more information on ingredients?  There is limited space on a pet food label and it is important that the minimum legally required information (e.g. description, directions for use, ingredients and feeding guidelines) is provided to the consumer. To support consumers, pet food manufacturers often provide full product information on company websites and via telephone help-lines.  All companies provide contact details to allow consumers to obtain further information and are legally required to disclose the specific ingredients within a labelled category on a product upon request. What ingredients are typically used?  There is strict legislation covering what ingredients can be used in pet foods to ensure they are safe and nutritious. With regards to the animal based ingredients in pet food, these must come from animals that have been inspected under veterinary supervision and are considered fit for human consumption. Cuts that might not sound appealing to the UK consumer but which might be regularly on the menu in other cuisines or that have been eaten in the UK in the past (e.g. pigs trotters, or fried pig ears, udders) are used. The main concern for the pet food manufacturer is to source nutritionally valuable raw materials. Some of the less favoured cuts could be a perfect source of protein, essential amino acids or other valuable substances.
Source: www.pfma.org.uk

Pentobarbital continues to ‘dog’ pet food industry; tainted beef tallow prompts recall
Market Information

3+ MIN

Pentobarbital continues to ‘dog’ pet food industry; tainted beef tallow prompts recall

On May 8 Champion Petfoods USA Inc. was informed that three shipments of beef tallow delivered by their supplier were contaminated with pentobarbital, a tranquilizer often used to euthanize sick or fatally injured animals. Ingestion of the barbiturate can cause drowsiness, dizziness, excitement, loss of balance, or nausea, or in extreme cases, possibly death of dogs and cats. Beef tallow is promoted as an inexpensive, palatable, and stable source of energy, with a nutritional profile "sufficient for safe use as a pet food ingredient," according to an industry website, BeefTallow.com. Champion, a Canadian pet food company whose U.S. production facility is in Auburn, KY, manufactures Acana and Orijen brands of dry dog food. The company ceased manufacturing products that require beef tallow, and quarantined the three pentobarbital-contaminated lots of tallow. However, by the time the company learned of the problem, some of the tallow already had been used. Champion initiated pentobarbital testing on the retained samples from the beginning, middle and end of the affected production lots, and retrieved finished product from its third-party distributors. The retained samples tested for pentobarbital were found to be negative. Some of the finished products containing contaminated tallow were distributed to the store/consumer level, but no retail-level product recall was initiated. On May 16 the Food and Drug Administration initiated an inspection of Champion"s facility, according to information contained in the agency"s Establishment Inspection Report (EIR), which was obtained by Food Safety News in response to a Freedom of Information Act request. During the inspection, the company informed FDA that Champion was no longer doing business with the Pennsylvania supplier of beef tallow and consulted with the agency on how to properly dispose of the pentobarbital-contaminated tallow. The name of Champion"s tallow supplier was blacked out in the EIR. Champion advised FDA inspectors that it will require its new supplier of tallow to include test results for pentobarbital on Certificates of Analysis accompanying all shipments of the ingredient. FDA investigators appeared satisfied with Champion"s response to the contaminated tallow episode, classifying the outcome of the investigation as "No Action Indicated." Since the beginning of 2017, pentobarbital contamination has triggered the recall of canned pet foods manufactured by Evanger"s Dog and Cat Food Co. and Big Heart Brands. The source of pentobarbital contamination in the Evanger"s products was never established. Beef tallow was the apparent source of pentobarbital contamination in Big Heart Brands" canned pet foods. According to information contained in a class action complaint filed against the manufacturer of Gravy Train and other canned dog foods, Big Heart"s tallow supplier was MOPAC, a Pennsylvania rendering facility belonging to JBS USA Holding Inc. Big Heart Brands packs several popular brands of pet food that are distributed nationwide. Those brands include Gravy Train, Kibbles "N Bits, Skippy and Ol" Roy brands. Big Heart Pet Brands distributed the Gravy Train, Kibbles "N Bits and Skippy dog food to retailers nationwide. Walmart Stores Inc. distributed the Ol" Roy dog food.
By Phyllis Entis Source: www.foodsafetynews.com

Is a dog part of your health plan?
Dogs

3+ MIN

Is a dog part of your health plan?

The history of dogs as pets stretches back at least 27,000 years, when dogs were first domesticated from grey wolves. Initially, the tamest wolves might have approached human settlements in search of food. Our pre-historic ancestors soon realized the usefulness of dogs for hunting and warding off predators.
Dogs were the first animals domesticated by humans. This early alliance between humans and dogs was certainly mutually beneficial, especially at a time when hunting and protection were vitally important. Today most people recognize that the benefits of sharing a close friendship with a dog run much deeper.  oday, dogs are trained to assist people with disabilities and to become therapy dogs that help deal with a person"s mental illness. As companion animals, studies have shown that dogs benefit human health by promoting physical activity, helping to cope with difficult life situations, diminishing heart disease risk factors, as well as alleviating depression, anxiety, and social isolation.   Does a dog help you to live longer? For example, a study that compared married couples that had a pet vs. couples that did not, concluded that resting heart rates and blood pressure were lower among pet owners than in the control group, and that pet owners recovered faster from stress. (source) Further, among pet owners aged 50–83 with mild hypertension, the presence of a dog was associated with lower blood pressure, increased happiness, and reduced feelings of anger, frustration, and irritation.(source)   A new study has recently made headlines, that dog owners live longer. The 12-week study concluded that owning a dog was associated with a lower risk of cardiovascular disease in single households and with a reduced risk of cardiovascular and all-cause death in the general population. The risk of heart disease may also be linked to allergies and asthma, due to higher levels of inflammation, reduced physical activity, depression, or obesity. Several studies suggest that growing up in a home with a pet reduces the risk of suffering from allergies or asthma. Besides reducing allergy and eczema risk, one-year old babies who grew up with a pet in their home, had a stronger immune system. (source)   Superfood for man"s best friend Dogs provide us so much joy and have become more than just man"s best friend. Today, dogs are treated like family members and therefore deserve the best care. To support dogs to achieve a healthy life span, we should ensure that their diet includes healthy ingredients. Omega-3 fatty acids have become a common ingredient in a wide range of pet food products. A unique, natural, and sustainable source of omega-3 fatty acids is krill, a shrimp-like crustacean living in the Southern Ocean. Included in pet food as a meal it not only contains omega-3 fatty acids, but also highly digestible proteins and other important nutrients. The importance of omega-3 fatty acids for pet health has been proven in numerous studies, showing benefits for heart, kidney, liver, joint, brain, eye, skin, and coat health. While dietary supplementation of dogs with omega- 3s from krill is good for dog health, indirectly it also benefits dog owners" health, since owning a pet has been shown to improve human health.   By Lena Burri, Director R&D, Animal Nutrition and Health Source: www.qrillpet.com

Investigating the Grain Free Link to Heart Disease with Blinders On
Dogs

5+ MIN

Investigating the Grain Free Link to Heart Disease with Blinders On

They claim grain is safe (it"s not) and have neglected to mention the connection of processed inferior ingredients to heart disease in dogs. Why is that? Dr. Lisa Freeman – a veterinary nutritionist professor from Tufts University – has been very outspoken about grain free dog food"s link to dilated cardiomyopathy. She"s told everyone from the New York Times to readers of the Tufts vet school blog that "boutique grain-free" dog foods were responsible for the dilated cardiomyopathy (DCM) cases. Unless Dr. Freeman considers Royal Canin, Purina and Diamond to be boutique pet foods – she"s wrong on her assessment of the problem. The truth is many different brands, mostly from medium to large manufacturers are linked to low taurine levels and the DCM diagnosis in dogs. Why would a veterinary professor attempt to sway pet owners away from small pet food brands? Hold that thought. In another statement, Dr. Lisa Freeman told the New York Times: "Grains have not been linked to any health problems except in the very rare situation when a pet has an allergy to a specific grain." This one is simply unforgivable. Grains most certainly have been linked to serious health problems over many decades – the risk is mycotoxins. Mycotoxins – even at low levels – pose a serious risk to pets. Further, mycotoxins are an on-going problem. Earlier this year Biomin.net published the the 2018 Global Mycotoxin Threat stating grains in North American tested as "Extreme Risk". Where do you think those "extreme risk" grains end up? Hint: it"s not human food. Telling pet owners to switch to a grain based pet food is just switching out one problem for another. So again, why would this veterinarian try to direct pet owners away from small pet food brands towards grain based pet foods when grains are a certain mycotoxin risk? Again…hold that thought…there"s more… Poor Digestibility of Ingredients In 2003, the UC Davis School of Veterinary Medicine published "Taurine status in normal dogs fed a commercial diet associated with taurine deficiency and dilated cardiomyopathy". This study found that processing and "poor digestibility" of ingredients played a role in canine heart disease. Why hasn"t any veterinary nutritionist investigating the DCM cases today discussed the risk of processing and inferior ingredient link to canine heart disease? Perhaps it is because no veterinary nutritionist wants to talk about law being violated in pet food. Even though it is a direct violation of US Federal Law, pet food is allowed by FDA to contain ingredients sourced from "diseased animals or animals which have died otherwise than by slaughter". Isn"t it common sense that sick, decomposing dead animals would provide inferior nutrition in pet foods? Add numerous processing stages to these inferior ingredients – is it any wonder the necessary amino acids are destroyed? There is one more significant issue… Endotoxins and Heart Disease Briefly mentioned in the New York Times article was a clue to a completely different group of DCM diagnosed dogs; "But taurine levels in other affected dogs, including mixed breeds, are normal, which puzzles researchers." In other words, some sick dogs have low taurine levels linked to DCM – but other dogs diagnosed with nutrition related DCM have normal taurine levels. Why are these dogs with normal taurine sick with heart disease? It might be endotoxins. Endotoxins are "toxins" that are released on bacterial death. Gram-negative bacteria such as Salmonella and or E. coli killed through cooking or processing of pet food ingredients "get even" with their killers – they release a toxin that can be more dangerous to dogs and cats than the live bacteria. Waste pet food ingredients such as "diseased animals or animals which have died otherwise than by slaughter" are certainly sources of massive levels of Salmonella an other gram-negative bacteria. When cooked/processed into pet food ingredients – they become sources of massive levels of endotoxins. From "Endotoxin Effects on Cardiac and Renal Functions and Cardiorenal Syndromes" – "Endotoxin plays a pivotal role in the pathogenesis of multi-organ dysfunction in the setting of gram-negative sepsis. Indeed, heart and kidney impairments seem to be induced by the release of circulating pro-inflammatory and pro-apoptotic mediators triggered by endotoxin interaction with immune cells." From "Low level bacterial endotoxin activates two distinct signaling pathways in human peripheral blood mononuclear cells" – "Bacterial endotoxin, long recognized as a potent pro-inflammatory mediator in acute infectious processes, has more recently been identified as a risk factor for atherosclerosis and other cardiovascular diseases." In 2016, myself and an educated pet owner whose dog died from endotoxemia had a meeting with FDA. For more than an hour scientific evidence was submitted to FDA regarding the dangers to pets of endotoxin levels in pet food. FDA openly dismissed the risk. (To learn more about the risk of endotoxins in pet foods, Click Here.) Will FDA admit the link of heart disease to endotoxins in the pet foods? Doubtful. Why are veterinarian nutritionists telling pet owners false information? Why is no scientist, veterinarian, or FDA representative discussing the multiple links between inferior ingredients and high processing of ingredients to canine heart disease? The blinders need to come off – a biased investigation does not benefit pets. Will investigators intentionally ignore issues as not in the best interest of industry? And how many more dogs will die because of what they ignored? It"s a concern. Update to original post. Dr. Michael W. Fox sent the following statement adding several good points: "I would urge Dr. Lisa Freeman – a veterinary nutritionist professor from Tufts University, to reflect on the instances of dogs with seizures and inflammatory bowel, skin, ear and anal gland problems who return to good health when their diets no longer contain corn, cereal glutens and byproducts, and soy, many being GMO and contaminated with glyphosate among other agrichemicals and aflaxoxins. 
Glyphosate blocks manganese uptake, a nutrient essential for many organ functions." See: https://www.researchgate.net/publication/274005953_Glyphosate_pathways_to_modern_diseases_III_Manganese_neurological_diseases_and_associated_pathologies And "Aug 13, 2018 – Rachel Ray"s Dog Food, Nutrish, is marketed as being free of "[No] artificial flavors or artificial preservatives" and being a "Natural food for dogs" … 
The current epidemic of DCM in dogs may have a multi-factor, pluricausal origin, genetics not withstanding. Lectins in GMO potatoes and in conventional pulses/legumes, when not properly processed are of concern. They may also play a role in the genesis of kidney failure especially when put in manufactured cat foods since cats are obligate carnivores, and in the development of autoimmune diseases."(Editorials. Do dietary lectins cause disease? BMJ 1999;318:1023-1024 ( 17 April ).   Wishing you and your pet(s) the best,   Source: Susan Thixton
Pet Food Safety Advocate
Author Buyer Beware, Co-Author Dinner PAWsible
TruthaboutPetFood.com
Association for Truth in Pet Food

The Latest Trends in Dog Food
Trends

9+ MIN

The Latest Trends in Dog Food

There"s a lot going on in the dog foods and treats category as product manufacturers come up with new formulas and packaging designed to meet pet owners" desires to provide the best for their buddies Pet products manufacturers make a habit of staying on top of the trends; after all, their very survival depends on it. As such, they can serve as a valuable resource for pet specialty retailers who want to stay not just current but ahead of the curve—and the competition—turning their stores into must-see/must-go places for pet owners. Some of the newest foods and treats tie into emerging trends that are poised for impact, and some are aligned with more established trends that pet specialty retailers should definitely be responding to. Either way, these new foods are sure to be enjoyed by dogs.   Ziwi When it comes to foods and treats, there are a variety of familiar formats—dehydrated, freeze-dried, kibble, moist/canned, raw frozen and so on. One that may be somewhat less well-known, although this is changing, is air-dried foods. Ziwi USA Inc. provides handcrafted, small-batch air-dried dog and cat foods, rewards and treats made in their family owned kitchens in Christchurch and Mount Maunganui, New Zealand with North American headquarters in Overland Park, Kan. Formulas include Ziwi Peak New Zealand Mackerel and Lamb, and Ziwi Peak New Zealand Venison, as well as the company"s newest air-dried offering, New Zealand Free-Range Chicken. Ziwi also has a moist/canned line for dogs and cats and is expanding its line of natural air-dried chews for dogs.   "Air-drying is a gentle, natural preservation method that has been used for ages to naturally preserve meats," explains Sharon Durham, marketing communication manager. "Raw meats and organs are combined with kelp, parsley and specially selected vitamins and minerals. This mixture is placed in special drying trays and put into our custom-designed dual drying chambers, where air is circulated to evaporate excess moisture slowly and gently.   Durham says air-dried meat remains stable at room temperature for long periods of time. Because calories and nutrition are concentrated, feeding amounts can be smaller. Additionally, no rehydration is required; the food is ready to eat whenever. Ziwi formulas also respond to the interest in whole-prey, species-appropriate, limited-ingredient, grain-free diets, says Durham.   Health Extension Pet Care Grain-free is a trend that is actually becoming more a way of life, according to Brad Gruber, president and COO of Health Extension Pet Care. Located in Deer Park, N.Y., the company offers a complete line of GMO-free pet foods for dogs including dry and canned, dental chews, freeze-dried natural jerky, biscuits and crunchy treats, as well as items for cats.   "Gluten- and grain-free is now the norm for many of these households, so it only makes sense to pass this along to our four-legged loved ones. Grains are no longer the staple in the diet and are often the first thing eliminated when an allergy or illness occurs," says Gruber, who attributes ingredients like corn or wheat to the rise in food allergies dogs are experiencing.   "Although these recipes may have a heavier price tag by removing those cost-effective ingredients, consumers are more likely to choose grain-free diets as their option," Gruber continues. "The benefits are proven and the results are worth the extra expense."   Health Extension has recently extended its canned dog food recipes, broadening the selection in its existing grain-free line and offering more exotic proteins. The Geo Destination cans include a variety of formulas like Italian Feast Venison Recipe with Beef and Pork, Tucson Style Quail Recipe with Chicken and Pork Liver, and Northern Catch Recipe with Herring and Whitefish. These minimally processed, human-grade formulas also contain ingredients like pumpkin, fresh veggies and berries, and other "nutritious inclusions," says Gruber.   "Grain- and gluten-free products are a mandatory category to have available in order to maintain customer retention," he says. "Pet specialty retailers should focus on this and make sure their staff is educated on these topics as well."   Tuffy"s Pet Foods "Solutions for allergies and digestibility issues do seem to be the biggest concerns," says Dan Schmitz, national sales manager for Tuffy"s Pet Foods, a Perham, Minn. manufacturer of dry and semi-moist dog and cat food.  "Grain-free continues to be where the growth is. As pet parents look for solutions to pet issues, grain-free seems to offer the best solution."   In response to the escalating demand, Tuffy"s has added another recipe—Seafood Select—to its NutriSource grain-free line. This offers salmon meat as its No. 1 ingredient, followed by Menhaden fish meal as its second ingredient. As is the case with all the company"s super-premium foods, this product contains Tuffy"s Good4Life vitamin and mineral pack.   Fromm Family Foods Grain-free options, along with offering a menu designed to support rotational feeding throughout a dog"s life, are informing product development, say Brian Nieman, brand director for Fromm Family Foods. The Mequon, Wis.-based company offers a complete line of dry and canned foods for dogs and cats that includes Fromm Classic, Gold Nutritionals and Four-Star Nutritionals. The latest addition to this latter line is Fromm Four-Star Nutritionals Rancherosa, a grain-free kibble blending beef, lamb, pork and trout along with ingredients like pinto beans, peas and chickpeas.   "We continue to witness the demand for quality and diversity in pet foods and treats from pet parents," says Nieman. "Within that, we see pet parents looking for more unique protein sources and grain-free options, both demands we continue to meet with our Four-Star Nutritional menu. From the start, this line has allowed us to continually innovate and formulate entrées for dogs and cats rooted in premium nutrition and designed to be completely interchangeable."   Primal Pet Foods, Inc. Headquartered in Fairfield, Calif., Primal Pet Foods, Inc. is a manufacturer of raw frozen and freeze-dried formulas, supplemental foods, treats, bones, goat milk and also bone broth, a recent addition to the company"s lineup. Available in four proteins—chicken, turkey, beef and pork—the bone broths are made using edible-grade meaty bones, certified organic veggies, herbs and nutritional supplements, says Matt Koss, president. Bone broths are finding wider and wider acceptance among human consumers, becoming one of the latest trends among foodies and among those interested in upping their protein intake.   "Our bone broths are slowly simmered to extract the marrow and nutrients from the bones, as well as the vitamins from the vegetables," Koss says, explaining the process. "Hydration and food-based nutrients are the foundation to superior health for canines and felines. Our bone broths can be utilized to rehydrate food formats such as freeze-dried, dehydrated and kibble, as well as being added to canned and other moist foods."   Nulo Pet Food Nulo Pet Food, headquartered in Austin, Texas, is paying attention to the issue of overweight pets, a growing concern because of lifestyles that are less than healthy.   "A study of 6,000 households and 11,000 dogs and cats confirmed that just like many people, dogs and cats continue to be significantly overfed and enticed with nutritionally inferior food products while living sedentary lifestyles," says Heather Acuff, product development manager.   In response, the company has formulated foods and treats that are high in animal-based proteins, are low-carb and low-glycemic, and contain a patented probiotic to aid digestion. A just-introduced product is the FreeStyle Grab N"Go Protein Sticks, described as an "upgraded version of the snack stick." The grain-free sticks contain 80 percent turkey, salmon or chicken, and are slowly roasted for up to 24 hours. Other ingredients include things like chickpeas, coconut glycerin, salmon oil, organic apple cider vinegar and a patented probiotic.   The sticks contain 4 g of protein and are also intended to target another of Nulo"s consumer demographics—active owners and their active dogs who want a transportable, individually wrapped high-meat snack rather than having to cart around a bag of treats.   "Pet parents are looking for products that fit well with their lifestyles without compromising the integrity of their pet"s nutrition," says Acuff. "This presents an opportunity for pet specialty retailers to get to know their customers and find ways to help make the nourishment of their pet even easier."   New in Packaging Consumer demand for greater ingredient and processing transparency has led to some packaging changes as well, fueled by manufacturers responding to their customer base. Such knowledge allows for more informed decision-making, which has become increasingly important to pet owners. Consequently, pet specialty retailers must make obtaining this information as easy as possible for heightened customer satisfaction and loyalty. And then there are those things that never change—smart retailing, outstanding service and the other touches that transmit the message to customers that their pets, and their patronage, matters.   Nulo has packaged the new sticks in display cartons constructed for easy merchandising throughout the store, says Acuff. In addition to locating these in the foods or treat sections, they also make a good impulse purchase, so retailers should try to place the display cartons at these points as well.   "Retailers should consider their customers" browsing experience and think outside the confines of a treat aisle to make the most of a treat like this," she says. "On an end-cap with pet travel gear, on a display for holiday stocking stuffers or at the register for browsing before checkout—these individually wrapped treats invite creativity for in-store placement."   Demonstrating their ongoing commitment to transparency, Primal has undertaken a package redesign intended to provide consumers with more information about ingredient sourcing, says Koss. Additionally, the company has improved the aesthetics of the packaging for more impactful merchandising.   "This September we"ll be launching a Primal-branded solid wood merchandising shelving unit to complement our growing canine and feline freeze-dried formulas and treats lines," he adds. "These units will be available to our independent retail partners through their local distribution providers."   Koss advises establishing a stand-alone section for the raw frozen and freeze-dried categories, since these are currently experiencing strong interest from pet owners and showing good growth. Primal also offers the Demonstration Program, a tool to help retailers promote and grow the alternative pet food category.   Ziwi recently embraced a new look on its packaging, says Durham. "Our packaging clearly communicates our brand identity, which is founded on ethical and sustainable New Zealand sourcing, superior nutrition and product integrity."   The company was inspired to do so in part because, as air-dried foods and treats catch on with consumers, more companies are launching their own brands of air-dried consumables, activity Durham has noticed happening over the past couple of years.   In response, the company is creating collateral for in-store displays intended to spell out the differences between the Ziwi brand and other competitors. As for merchandising, Durham says the ideal is to place them in their own section, next to freeze-dried and dehydrated, since these products are "fundamentally different than either of the raw alternatives."   A desire to freshen up their looks with new graphics and new claims led Tuffy"s to embark on a complete redesign of its NutriSource Grain Free line, says Schmitz.   "We also went into a matte finish poly bag," he adds. "We wanted to differentiate our grain-free bags from our whole-grain lineup. We also wanted to create a trendier package and with the matte finish combined with the new background design, I believe we"ve achieved this. The result is an awesome looking bag on the shelves, one that is packed with solid information that creates a greater value to the customers."   Despite manufacturer efforts to devise more informational packaging and in-store signage and displays, pet specialty retailers should still take pains to create an educated and informed staff.   "The relationship between retailers and their customers is a very important one, especially within the pet specialty channel where customers often look to retailers as experts in nutrition," says Nieman. "We always encourage our customers to utilize whatever educational resources or trainings manufacturers provide. Staying current on trends and on current affairs within the pet industry will also allow them to lead conversations and provide the counsel pet parents may be looking for." PB   BY PAMELA MILLS-SENN
Pet Business

History
History

1+ MIN

History

All Pet Food was founded in 2014 and began as an online platform for the pet food industry, which, at that time, was showing an emerging growth and required information and training to connect suppliers and producers of the sector. Embracing all the production processes, from the raw materials reception to the different stages of pet food production, the website provided relevant information regarding machinery, flavorings, nutrition, health, packaging, etc.
From then and until now, with a traffic of more than 400,000 annual visits, the digital platform, All Pet Food Online, is considered a reference which offers the latest news and technical articles, as well as market advances, trends, sector regulations, among others industry news, ensuring the global positioning of leading companies that share content, products and solutions.
Over the years, in view of the demands that were emerging, we have developed different marketing and communication tools that we were able to achieve thanks to our partners' support who went along with each new initiative, to stimulate the booming community growth, expanding our channels and implementing solutions in different formats such as:   All Pet Food Magazine
All Pet Food Congress
All Pet Food Analysis   At All Pet Food, we stand out by being an emerging, dynamic, professional, and committed company, made up of a people team that achieves their goals, collaboratively, seeking excellence in every step, and learning more and more about the sector and its trends.  

Technological Benefits of Spray-dried Animal Plasma in Fish-Based Chunks for Canned Pet Food
Other microingredients

1+ MIN

Technological Benefits of Spray-dried Animal Plasma in Fish-Based Chunks for Canned Pet Food

This study evaluated the use of spray-dried animal plasma (SDAP) as a binder in fish by-product recipes for chunks in gravy. The results demonstrate that SDAP inclusion in recipes significantly improved the consistency (hardness), elasticity (springiness), cohesiveness, chewiness, and juiciness of final wet products.  

These improvements were observed in a chunk recipe with a 35% content of mixed salmon and tuna by-products (Experiment 1), and another recipe with chunks having a final content of a 4% salmon by-product (Experiment 2). There was a positive linear effect of increased SDAP inclusion in the recipes for most of the technological parameters measured, such as elasticity, flexibility, juiciness, and hardness.  

Our findings indicate that SDAP is an excellent nutritional binder that can enhance the final technological properties of wet pet food products using high-quality fish recipes and, potentially, in recipes containing protein-rich fish by-products with low functionality.   Conclusion
Plasma shows a positive, linear effect on elasticity, flexibility, juiciness, and hardness in fish by-product recipes.
 
EXPERIMENT 1. PLASMA EFFECT ON FISH CHUNKS
    2% of SDAP had a greater impact of increasing hardness and juiciness compared to 2% WG.

EXPERIMENT 2. PLASMA EFFECT ON FISH CHUNKS
  Increasing levels of SDAP linearly increased hardness and juiciness of the chunks containing salmon by-products.     By Dr. Joy Campbell -Senior Director of Global Pet Food Technical Services - APC
Source: All Pet Food Magazine