About

Armando Enríquez is from Mexico and, currently, works at Novus International as a Regional Business Manager, Mexico. Before, he worked at Trouw Nutrition Mexico as Feed Additives & Key Accounts Manager; he is also part of the company’s Global Companion Animal Community. He worked for DSM Nutritional Products in various positions: as a Marketing Manager in Pet Nutrition in Latin America, Vitamins Technical Manager in Latin America, Food Chain Project Manager and Commercial Manager in Mexico. He also worked at Roche Products as a Pets Project Manager, Ruminants Project Manager and Commercial Manager. He publishes editorials in specialized magazines in the Petfood industry and has lectured at the Andean Pet Forum in Colombia and at the Pet Forum, Mexico. He is a Veterinary Zootechnician from the National Autonomous University of Mexico and has a master's degree in Business Administration from the ITESO University.

Latest articles by Armando Enriquez de la Fuente Blanquet

Market Information

3+ MIN

25/06/2024

Key points of a brand ecosystem

The most popular definition of 'brand' is that of Philip Kotler, who indicates that it is 'a name, a te...

For Armando Enriquez de la Fuente Blanquet

Formulation

4+ MIN

21/02/2024

What food category does my pet need?

Years later, the well-known "Ken-L Ration," canned horse meat, was born in the United States, and thus th...

For Armando Enriquez de la Fuente Blanquet

Trends

4+ MIN

13/12/2023

Small actions also contribute to a circular economy

The circular economy is a production and consumption model that involves sharing, renting, reusing, repairing, rene...

For Armando Enriquez de la Fuente Blanquet

More articles from Armando Enriquez de la Fuente Blanquet