4 min reading
4 min reading
The interview: Maximilian Furley
Maximilian Furley started his career at Premier Tech in August 2022 as Vice President for LATAM. Rather after the pandemic demonstrated better control worldwide, Premier Tech decided to push on a quick expanding business in the whole LATAM.
Maximilian Furley started his career at Premier Tech in August 2022 as Vice President for LATAM. Rather after the pandemic demonstrated better control worldwide, Premier Tech decided to push on a quick expanding business in the whole LATAM.
Understanding the 'new' consumer demand that was booming and changing after the pandemic, Premier Tech was in the field, listening to its customer voices, and was committed to making it a reality. Through strategic adjustments in sales coverage, operations, and service support, Premier Tech LATAM has become one of the fastest-growing regions globally. Since 2022, they have seen remarkable growth, with 2023 marking their best year since establishing their first manufacturing facility in Brazil in 2015, followed by Mexico in 2017.
- How does Premier Tech incorporate sustainability into its technological advancements and business practices?
- Premier Tech is committed to continuously advancing sustainability, embedding it into every facet of our operations. From developing energy-efficient technologies to utilizing recyclable materials and minimizing waste, we design solutions that not only boost productivity but also reduce environmental impact. By supporting a circular economy and extending the lifespan of our products, we are dedicated to building sustainable processes that contribute to a greener future. Our commitment is reflected in both our technological innovations and environmental preservation initiatives, as we strive to make progress every day.
- What roles do innovation and research play in maintaining Premier Tech's competitive edge in the technology industry?
- Research and innovation are at the heart of Premier Tech's strategy. The company operates advanced laboratories and multidisciplinary teams dedicated to developing new technologies that enable greater automation, precision, and sustainability in industrial processes. By continuously focusing on R&D, Premier Tech stays ahead of market trends such as digitalization and Industry 4.0, offering solutions that not only enhance efficiency but also create long-term value for our clients, while remaining committed to environmental sustainability, keeping Premier Tech at the forefront of the global technology industry.
- How do you see technology developing in the pet food industry?
- The pet food industry is transforming significantly, with a growing demand for wet and highly customized products. Premier Tech, attuned to these changes, is already developing end-of-line equipment specifically to meet the rising demand for wet products, offering solutions that ensure flexibility and efficiency in packaging processes. Additionally, with a focus on comprehensive customer service, the company invests in technologies that enhance quality, sustainability, and process automation, keeping Premier Tech at the forefront of innovation in the sector.
- What are the most significant challenges for the company these days?
- One of the biggest challenges faced by the industry is balancing the need to handle a wide variety of SKUs while maintaining operational efficiency. Although some solutions offer flexibility to manage this diversity, they do not always guarantee the continuous efficiency of production lines, which can lead to higher maintenance and operational costs in the long run. At Premier Tech, our focus is on providing robust and reliable equipment that ensures maximum productivity, regardless of the SKU complexity. We are committed to helping our clients keep their operations efficient and competitive, backed by a strong after-sales support system dedicated to their production success.
- From your experience, what do you think will be the biggest challenge for the whole industry in the coming years?
- The biggest challenge will be adapting to emerging technologies while staying sustainable. The rapid digital transformation, driven by automation, artificial intelligence, and data-driven solutions, is reshaping the future of industries. As companies embrace these advancements, they are also under increasing pressure to adopt more sustainable practices and reduce their environmental impact. Achieving this will require significant investments in innovation and a comprehensive restructuring of industrial operations. Balancing technological innovation, sustainability, and operational efficiency will be a key challenge in the coming years.
- What is the company currently working on for the near future?
- Premier Tech is constantly investing in innovations that enable greater automation, flexibility, and efficiency. The company is developing new equipment that responds to emerging market demands, such as technologies that support sustainable packaging and more agile production lines. Premier Tech is also integrating AI, connected machines, and robotic solutions into its portfolio, driving even greater advancements in automation and smart manufacturing.
Additionally, Premier Tech Systems and Automation has recently launched a new training offering designed to help clients enhance the performance and profitability of their Chronos™ equipment. This training program is part of the company's exploration of innovation, combining both new and existing training modules into a unique commercial offer that provides comprehensive support for clients. These new commercial offers reflect Premier Tech's commitment to value creation, focusing on both tangible and intangible aspects, and reinforcing the foundation of its innovation approach.
Source: All Pet Food Magazine
You could be interested: The interview - Sonia Franck
Intervies
Videos
Next videos
Next videos
Events
World Plastic Connection Summit 2025
April 08 to 10, 2025
Sao Paulo - Brazil