Latest Veterinary contents

Hill's Pet Nutrition Invests in Kansas State University's College of Veterinary Medicine with $1 Million Endowed Clinical Nutrition Professorship
Dogs

3+ MIN

Hill's Pet Nutrition Invests in Kansas State University's College of Veterinary Medicine with $1 Million Endowed Clinical Nutrition Professorship

The professorship, officially named the Hill's Pet Nutrition Clinical Nutrition Professorship, is designed to enhance the educational experience of veterinary students and contribute to the advancement of veterinary nutritional science. This initiative underscores Hill's long-standing commitment to improving the health and well-being of pets through education, research, and practical application.   "The new endowed professorship builds on the legacy of an exemplary veterinary medicine program Kansas State University is already known for," said Dr. Jolle Kirpensteijn, Hill's global chief veterinary officer. "It's important that vet students receive comprehensive education in pet nutrition, which will be a critical aspect of promoting lifelong overall health in pets. We look forward to a continued partnership to create a future generation of veterinarians, fully knowledgeable and confident in making nutritional recommendations."   Enhancing Veterinary Education and Research   The Hill's Pet Nutrition Endowed Clinical Nutrition Professorship will significantly enhance the college's capacity to deliver cutting-edge education and conduct groundbreaking pet nutrition research. The appointed professor will be responsible for developing and teaching courses that cover all aspects of small animal nutrition, from basic dietary requirements to advanced therapeutic nutrition strategies.   In addition to teaching, the professor will lead research initiatives aimed at improving nutritional practices and developing new dietary solutions for common and complex health issues in small animals. This research will not only benefit the academic community but also have practical applications in veterinary practices around the world, ultimately improving the lives of countless pets.   "This professorship will enhance our educational capacity in small animal nutrition, strengthening the preparation of our graduates for success in any role they take in veterinary medicine," said Bonnie Rush, DVM, MS, DACVIM, Hodes family dean of the college. "We are grateful to Hill's Pet Nutrition for their generosity, support and vision for supporting veterinary medical education at Kansas State University. Our partnership has provided tangible several benefits for our students and for clients of the Hill's Pet Health and Nutrition Center in the Veterinary Health Center, and will continue to do so grow with the establishment of this new professorship."   A Legacy of Support and Collaboration   Hill's Pet Nutrition has a rich history of collaboration with Kansas State University's College of Veterinary Medicine. In 2018, Hill's contributed $2.4 million to establish the Pet Health and Nutrition Center, which serves as a primary care clinic within the College for the community and beyond.   "Hill's Pet Nutrition's investment in Kansas State University's College of Veterinary Medicine is a testament to the company's unwavering commitment to pet health and well-being," said John Hazlin, president and CEO of Hill's. "By supporting the education and development of future veterinarians, Hill's is helping to ensure that pets receive the best possible care throughout their lives."   About Hill's Pet Nutrition
Founded more than 75 years ago with an unwavering commitment to science-led pet nutrition, Hill's Pet Nutrition is on a mission to help enrich and lengthen the special relationships between people and their pets. Hill's is dedicated to pioneering research for dogs and cats using a scientific understanding of their specific needs. As a leading veterinarian recommended pet food brand, knowledge is our first ingredient with 220+ veterinarians, PhD nutritionists and food scientists working to develop breakthrough innovations in pet health. Hill's Prescription Diet therapeutic nutrition plus our everyday wellness product line, Hill's Science Diet, are sold at vet clinics and pet specialty retailers worldwide. For more information about our products and nutritional philosophy, visit HillsPet.com.   About Kansas State University College of Veterinary Medicine   The Kansas State University College of Veterinary Medicine, established in 1905, is dedicated to scholarship through innovation and excellence in teaching, research, and service to promote animal and human health for the public good. We are committed to creating an environment that is fulfilling and rewarding, being recognized for good communication, productive collaboration, mutual respect, diversity, integrity, and honesty. To carry out this mission, the college's nationally recognized instructional and research programs provide the highest standards of professional education.   Contact: 
Ariana Brancato 
[email protected]    Source: Hill's Pet Nutrition

Catering to cats
Cats

7+ MIN

Catering to cats

The natural cat food and treat category has taken a positive turn as consumers focus more on their felines' distinct needs and preferences. "So many more people are catering to their cats and recognizing that they are different, not like dogs, and they have unique needs that finally are being addressed," said Diane Dewberry, owner of The Healthy Animal, a retailer in Pembroke, Mass.   The result has been a large cat-owning clientele willing to spend money to ensure their cats get quality food and nutrition, she added. "The new [customers] coming in don't care what they spend; they want the better food because their cats like it," Dewberry said.   With this desire for quality food and nutrition, consumers are turning to natural foods and treats. People's embrace of clean eating for themselves may be an influence as well. "For cats, the emphasis in the natural category tends to be on clean eating—choosing minimally processed, real foods that provide maximum nutritional benefits," said Heather (Acuff) Mendoza, director of research and development for Nulo Pet Food, a manufacturer in Austin, Texas.   Not only do consumers realize that cats need quality nutrition for their overall health, but owners also want and need foods that address their pets' most common needs, said Janet Scott, owner of Rawz Natural Pet Food, a manufacturer in York, Maine. "The current trend favors natural food options offering solutions, such as recipes high in meat, low in carbohydrates and focused on addressing specific needs," she said.   Romina Tasahuaman, store manager for Choice Pet, a retailer in Stamford, Conn., reported an uptick in sales of natural cat foods, especially those that are formulated to address special conditions such as diabetes and urinary tract issues. "When customers find natural foods and try them, and they see their cats have no issues going forward, they stick with that brand," she said.   For those less familiar with premium and natural cat foods, guidance is especially welcome. "Unfortunately, not everyone has access to the education or access to people that feed more naturally, and it can be kind of scary to switch over," said Alexandra Dameron, owner of Noah's Natural Pet Market in San Diego. "Most cat owners are told to just feed dry food and wet food as treats occasionally and so are nervous to branch out." This is where independents often set themselves apart with the education and expertise to help cat owners with questions, concerns, information and coaching. "During this age of information, retailers are faced with the challenge of delivering the right information to consumers, on the right platform, at the right time," Mendoza said. "This sets the bar high for retailer education, but when done right, will build trust and rapport with consumers."   Industry insiders noted several key training topics for retail associates. The unique nutritional needs of cats. "Cats are different than dogs and have very different nutritional needs," Dameron said. "Cats are obligate carnivores, which means they have no carbohydrate requirement. They need meat, fat, organs and bone to survive and thrive." Product knowledge. "Learn about the products. Read about the products, learn the contents, understand why we have it and what it will do for the cats," Dewberry said. Sourcing for quality. "With the many options available, along with marketing techniques, it can be a bit overwhelming for shoppers to determine which products are the best quality," said Fernando Maluf, vice president of international sales for Natoo Pet Foods, a manufacturer in São Paulo. He recommends knowing where a product is made, what ingredients are in a product and where the ingredients come from. "How and where ingredients are sourced can play a key role in the quality of the product," he added. Engaging with customers. Teaching associates what questions to ask to get more information from customers on their cats' needs and preferences is crucial to helping shoppers select appropriate diets, Dewberry said. Personal experience. "The best education … is having experience with the food or treat in question," Dameron noted. Tips for transition. "We all need to know how best to gently guide a customer to the more natural/alternative categories for their kitties while still honoring the cat's preferences," Dameron said. "We all have to be aware of the ways to start introducing new textures and flavors and the tricks you can use to help a cat want to try something new."   Texture trends & flavor preferences    Getting cats to eat new foods can be a challenge, as they have a reputation of being finicky for good reason. This is where Dewberry finds sampling to be very helpful. "Texture is a big thing," she said. "Some cats are imprinted on certain textures or smells. We always sample, which is good when companies offer them." Dry foods remain a best-seller. These diets offer a convenience consumers appreciate.   For those looking for a natural, grain-free, single-protein dry food option, Rawz Natural Pet Food is introducing Limited Rabbit Recipe for Cats this month. The kibble is made with real rabbit, contains marine microalgae oil (algal oil) and features a freeze-dried raw rabbit coating, Scott said, adding that it is free of eggs, potato, corn, rendered fat, dairy, wheat, soy and canola oil. Limited Rabbit Recipe for Cats "is made with easily digestible ingredients and is a great solution for cats with food sensitivities," she noted.   Canned diets have been a feline food staple for decades, and they are very popular in the natural market, with pâté, minced, shredded and stews ranked as top textures, industry experts agreed. At Global Pet Expo in Orlando, Fla., in March, Nulo launched a line of 10 natural, high-meat canned cat food formulas. Featuring diversified textures, the new diets include fine minces, regular minces and flakes. Proteins include chicken, beef, duck, lamb, quail egg, salmon, tuna, crab and prawn, and the canned diets contain organ meats and broth. "Pâtés have been the classic canned food format for decades, but with recent advantages in processing technology, the ability to innovate in this category is almost limitless," Mendoza said. "This line is focused on providing high animal-based protein, flavorful broths, and functional ingredients like pumpkin and inulin to support gut health."   Raw and freeze-dried fare are gaining attention in the natural pet food market, retailers said, and many independents reported that they encourage customers to feed these foods. "While frozen raw food is the absolute best way to feed your kitty, some cats won't take to the texture," Dameron said. "Softer freeze-dried and air-dried are becoming more popular for cats, and we are helping educate around why these foods are better than traditional kibbles for cats. "We also are seeing freeze-dried and air-dried treats being extremely popular," she added.   For shoppers ready to make the switch to raw, Dewberry uses freeze-dried foods and treats as an effective bridge. "Most cats can't go straight from dry to raw, and it takes cats time," she said. "We always try to slowly transition them from dry to the freeze-dried, then canned and then raw." While customers are less reserved about spending money on quality cat foods, some retailers have found rising prices are affecting raw purchases. The market for raw cat food and treats has certainly grown, Tasahuaman said, but "price increases have made it harder for some to keep feeding raw. Many use raw as a topper or a treat because of the expense."   Toppers in general are gaining popularity as a simple way to add more natural nutrition into any cat's diet, insiders said. This September, Natoo plans to unveil meal toppers for cats in Chicken & Sweet Potato and Salmon & Sweet Potato flavors. The single-protein treats are similar to a wet food, with shreds of chicken or chunks of fish in a broth, and they contain no byproducts, preservatives, or artificial colors or flavors. "Perfect for cats of all ages and sizes, they can be enjoyed alone or mixed with dry food for added nutrition," Maluf said. "Made with limited ingredients, they're easily digestible and great for pets with sensitive stomachs or allergies. Plus, they are rich in folic acid, biotin, antioxidants and fiber, and are fortified with essential vitamins A, B12 and D3."   In addition to texture, flavors and palatability are key considerations. Chicken and fish remain the most common and popular proteins in cat food and treats, according to insiders. "Our poultry- and fish-based formulas tend to be our Nulo fan favorites and top-selling proteins for cats," Mendoza said. "We're also seeing increased interest in red meat options, such as beef and lamb."   For owners who prefer feeding a rotational diet, more products are now available in a variety of flavors and proteins, Scott said, such as turkey, duck, rabbit and pork. Offering lots of protein options can be beneficial to cats, Dameron noted. "We encourage a lot of variety as it helps to prevent the stereotypical 'picky' cat, so we encourage customers to explore more novel proteins and diversify their cats' foods and treats," Dameron said. "If you understand your cat is a predator and carnivore, you can focus on the ways they play and hunt to determine what they might like. Red meats if they are a ground hunter and poultry if they like to fly through the air."   Source: Pet Product News

Next-generation foods: Microbiome, nutrition, animal health and wellbeing
Dogs

3+ MIN

Next-generation foods: Microbiome, nutrition, animal health and wellbeing

By Juan Gómez Basauri, Ph.D.

The Microbiome
  With this interest, the term 'microbiome' may be confusing, particularly to a person who is not a trained microbiologist. For instance, one reference may tell us that the microbiome is the complete set of microbiota (microorganisms, bacteria, fungi), its genes, and the metabolites they produce in the microenvironment in which they reside (habitat) either inside or on the body of an organism (e.g. the intestinal tract, the mouth, the skin, the reproductive system) and sometimes the term microbiome and microbiota are used interchangeably though they are different.
One way to grasp the term microbiome is by using a sports analogy. Imagine a football stadium filled with fans from diverse backgrounds and origins. Similarly, the gut microbiome (the football stadium) consists of a diverse population of microorganisms including bacteria, viruses, fungi, and more. What's more, each fan in the stadium has their own unique characteristics and preferences, as do the different microorganisms present in the gut microbiome.
We can expand this analogy further. Inside the football stadium (the gut microbiome), fans communicate and interact with each other and with the players during the game. Similarly, the microorganisms in the microbiome communicate and interact with each other and with the host (human, dog, or cat) through chemical signals and interactions.
This communication results in a strong association between the microbiome and the health of the gastrointestinal tract and other organs such as the brain, liver, skin, and others. And just as a successful football team requires a balance between offense and defense, the microbiome relies on a delicate balance of its microorganisms to maintain health. In contrast, an imbalance or unprepared team can lead to poor performance on the field, and a disruption of the balance in the gastrointestinal tract known as dysbiosis, can lead to health problems for the host.
While there are numerous factors that influence the composition of the microbiome (e.g. host genetics, age, environment), diet plays a fundamental role in the growth and function of certain microorganisms so they can thrive in their respective niches. Nutritional intervention through diet provides a daily opportunity to enhance the health of the microbiome and ultimately the health of the host. Studies show that phyla in the gut microbiome and the composition of bacteria and microorganisms respond predictably to dietary changes – high protein diets, and different types of fiber, to mention a few - in both humans and "healthy" dogs and cats.
It is not only important to know the specific phyla and strains, but also their functionality: what types of metabolic processes take place and what metabolites are generated. Metabolites that have been extensively discussed and researched are short-chain fatty acids, butyric, propionic, and acetic acids. It's important to note that the composition of the microbiota in the intestinal tract is unique to every person, and every dog, cat, and even human also has a unique microbiota profile.
What's next: New generation of foods
For some time now, customized and personalized food has been thought of as a way to tailor dietary recommendations and optimize food choices according to an individual's unique physiological needs for health and wellbeing.
What we already know about the microbiome gives us the starting point for truly personalized nutrition. We should be able to develop personalized food with the desired nutritional outcomes for specific cases and conditions. A study of an individual's microbiome can provide insights into its unique microbial profile and provide personalized dietary recommendations to modulate the gut microbiome to improve and enhance digestion, nutrient absorption, and overall gut health.
Modulating the gut microbiome to enhance wellbeing may seem like a tall order but discovering the secrets that the microbiome holds is key to a long and healthy life not only for our companion animals but also for us humans.   By: Juan Gómez-Basauri
Source: All Pet Food Magazine

Carbohydrates in dog and cat food
Veterinary

3+ MIN

Carbohydrates in dog and cat food

What are dietary carbohydrates?   Carbohydrates ('carbs') are a group of compounds with a common biochemical structure based on carbon (C), hydrogen (H) and oxygen (O). Carbohydrates enclose sugars, starches and dietary fibres. The simplest molecules within carbohydrates are sugars (monosaccharides and disaccharides). Longer chains and structures made of those sugars are complex carbohydrates like starches (polysaccharides) and dietary fibres (oligo and polysaccharides). Sugars and starches are called digestible carbohydrates.       What is the main purpose of digestible carbohydrates in pet foods?   Digestible carbohydrates are a direct source of glucose, an important source of energy for the body, and the main one for some tissues like the brain and red blood cells. When carbohydrate supply is limited, glucose can also be synthesised from proteins and other compounds.   Dogs and cats have the digestive enzymes necessary to break down digestible carbohydrates into sugar units, which can be absorbed in the small bowel. An exception is milk sugar, lactose, which is not adequately digested in adulthood by majority of dogs and cats and can cause gastrointestinal upset.   Starch also has important technological properties for dry kibble manufacturing, since its gelatinization is a crucial part of the extrusion process. (link to how pet food is made factsheets)   Please find more information here:
FEDIAF Expert Review – Carbohydrates   What about fibre?   Dogs and cats do not have the enzymes capable to break the linkages between sugars in fibre; therefore, fibre cannot serve as a direct source of glucose or energy to the animal. However, once fibre reaches the large intestine, it is fermented by the microbiota (mainly bacteria and yeasts) to provide energy to bacteria and large intestinal cells. The degree of fermentability varies depending on the fibre type.   Fibre has several benefits to pets. Some fermentable fibres known as prebiotic fibres promote the growth of beneficial intestinal microbiota which can help reduce harmful bacteria colonization. The fermentation products of fibre are beneficial to large intestinal cells. Non fermentable fibre promotes regular bowel movements and regulates faecal consistency. Moreover, since fibre provides almost no calories to the dog and cat, it can be used to deliver bulk and satiation for pets prone to weight gain. Most pet foods use ingredients to provide a mixture of fermentable and non-fermentable fibres, offering the benefits of both fibre types.         What are the main sources of carbohydrates in pet food?   The common starch sources in pet foods are cereals ('grains'), legumes and root vegetables. Starch needs to be well cooked to be properly digested and to prevent intestinal upset. Fibre is provided by ingredients such as whole grains, purified cellulose, beet or chicory pulp, psyllium seeds, fruit and vegetable fibres, inulin and FOS (fructooligosaccharides).   Benefits of carbohydrates in pet food   Although not an essential nutrient, digestible carbohydrates provide an easy to use source of energy and glucose, which allows for the formulation of moderate fat diets and help with formulation of low-calorie diets to help manage weight problems. It also helps to spare the use of animal protein, which is a limited resource in pet nutrition and is associated with increased carbon footprint. Dietary fibre is not an essential nutrient either, but it has multiple benefits, such as promotion of a healthy intestinal microbiota, adequate intestinal transit, and satiation.   The main fibre and carbohydrates sources included in pet food also provide important essential nutrients such as vitamins, minerals and fatty acids. The optimal digestible carbohydrate and fibre intake is going to vary from pet to pet. Please consult with your veterinarian or veterinary nutritionist to choose the best diet for your pet.   Are carbohydrates reported on the pet food label?   EU law determines the mandatory minimal nutritional information on the pet food label, listed under the heading 'analytical constituents' as grams per 100 grams of food as fed (%). This includes protein (or crude protein), fat (or crude fat), inorganic matter (or crude ash) and crude fibre; but does not include digestible carbohydrates. The crude fibre value on the label is the result of chemical analysis which underestimates the total dietary fibre content of the diet; the fibre content in the product is typically higher than reported.
For more detailed information about the carbohydrate content of a specific pet food, contact the manufacturer.     For more information, visit FEDIAF HERE.   Source: FEDIAF. 

Worth begging for
Dogs

7+ MIN

Worth begging for

Treats and chews are a hot category for pet specialty retailers catering to dog and cat owners. Pet owners want options with which they can reward their beloved animals but are often still seeking products that have added benefits or make for a healthy choice.   "Over the past two years, we saw sales of collagen sticks skyrocket, but not enough to oversell bully sticks or more traditional chews," said Marcus Maximo, CMO at Natural Farm, a manufacturer based in Atlanta. "This makes me believe the trends are still on adding value to popular chews such as bully sticks, collagen or yak cheese by bringing to the market more unique shapes and size variations, combining proteins and adding flavors. Anything that brings value and quality and at the same time makes them more affordable is part of the trend."   When shopping for treats and chews, Maximo said pet owners will look at how safe a product is and what benefits it might provide to their pet. Others factors include the label, how clean the ingredients are and how reliable the company is, he said. "It is always a mix between benefits and safety when shopping for treats and chews," Maximo added.   Natural Farm recently introduced two products. Its Stuffed Cheek Roll is an alternative to stuffed bones, which always raise some concern as they can splinter, Maximo said. It comes in 5 to 6 inches or 9 to 10 inches and in different flavors. The second product, Power Cheese, is part of Natural Farm's Power Chew line.   "It is an alternative chew to traditional yak cheese," Maximo said. "This product combines a hard cow milk cheese on the inside with beef pizzle on the outside. This is a win-win chew, packed with protein that lasts longer than traditional yak cheese. It is made by Natural Farm in our facilities in Brazil so we can guarantee quality, transparency and safety, which is something you can't find with traditional yak cheese from Nepal."   There's no doubt that yak products are all the rage. Sherry Redwine, owner of Odyssey Pets, a pet store in Dallas, said that the biggest trend she's noticed is yak chews flooding the market. "It seems everyone and their yak are getting on this bandwagon," she said. "They now come in flavors too, like strawberry, pumpkin and blueberry. And, of course, collagen chews are hot hot hot—and not going away anytime soon."   Redwine said she has also seen private label products gaining traction in this category. "There are now companies out there doing things on a smaller scale so that single-store independent retailers can now get in on the action," she continued. "It reinforces your brand and keeps your name top of mind with your customers."   Cost is a factor in chew purchases, said Jason Ast, co-owner of Just Dog People, a pet store in Garner, N.C. Pet owners are willing to invest in a good chew, but they want to feel they are getting value out of it. "Customers are always looking for the best bang for their buck," he explained. "They want long-lasting chews that are affordable. This is definitely the No. 1 thing people are looking for when shopping for dog chews. Customers also want to know their treats or chews were made in the USA."   Ast said that they've also seen a surge in puppies in their area and that many of those pet owners are looking for puppy-safe chews. "That means chews that won't cause puppy teeth to fall out prematurely, and they also want chews that won't break off and end up choking their new fur baby," Ast said.   Kim McCohan, chief happiness officer at Bend Pet Express, a retailer with locations in Bend, Ore., said that any alternatives to rawhide—but that still fall into the "solo-ingredient category"—are sought after in chews. "[Earth Animal's] No-Hides are popular but due to their manufacturing process could be financially out of reach for some people," she said. "That is when many turn to cheaper collagen rolls."   Alan Snyder, CEO of Frankly Pet, a manufacturer in Milwaukee, said he's noticed functional treats trending. "Everyone loves indulging their pets, but consumers are seeking products that also contain beneficial ingredients to address specific issues such as supporting dental health, mobility and joints, digestive health and more," he said. "Collagen is an ingredient that's very popular at the moment as it helps build up bones, joints and muscles in addition to supporting a healthy coat, skin and nails."   Frankly Pet is introducing a new peanut butter flavor to its line of collagen rolls. Made in the USA with American-grade beef, Peanut Butter Chew Rolls feature 90 percent protein and 100 percent collagen.   Amy Cairy, vice president of marketing for W.F. Young, maker of Honest to Goodness treats, noted that the emphasis on treats and chews these days is on healthy options. "We have also seen a heightened awareness of the need to 'diversify the diet' as pets, and their people, could all use more fruits and veggies in their daily lives to support overall health," Cairy continued. "This is leading to increasing demand for more plant-based treats to help pet parents add healthy and beneficial options to their treat cabinet." W.F. Young's new Honest to Goodness Plant Snacks for dogs are all-natural, plant-based treats that promote functional health and overall wellness. They are available in six recipes including Happy Feet with Apples and Cinnamon, Way to Glow with Coconut and Flax, Mellow Belly with Pumpkin and Cinnamon, Golden Years with Blueberry and Carrot, Buddy Boost with Cranberry and Pomegranate, and Good Vibes with Chamomile and Ginger.   Taking stock of sales trends in the cat chews and treats category, McCohan said that thanks to TikTok and one particular cat account, their stores have seen an uptick in small dental chews. "The cat in this particular account chews hard treats, and the super-close video and sound of this act are so popular that their account has taken off," she said. Redwine noted that single-ingredient, freeze-dried meat treats that are healthy and palatable for cats remain the biggest sellers in her store.   Selling more treats & chews   Making smart display and marketing choices can help drive purchases of treats and chews. As there are so many options on the market, retailers can help guide pet owners toward the right choice for them. Maximo said that with so many variations, functions and benefits to offer, he recommends displaying chews on a raw bar table. "This is not a new concept, but instead, I'd group them to communicate the simplicity of what they are, their main function, their benefits and then by size recommendations," he said.   As treats and chews are often an impulse buy for consumers, Cairy said she recommends creating fun displays and constantly changing them. "Adding seasonal flavors or packaging that fits your display theme can really spur purchases and a sense of discovery and newness for shoppers," she added. "For example, a 'Happy Spring' treat display could feature treats with brightly colored packaging or highlight plant-based formulas."   Snyder said retailers have many options when it comes to arranging a treats and chews aisle. "Organizing the products can be done in several ways," he said. "This could be by brand, by all-natural products, by function, made in the USA, treats for training, etc. This helps optimize the shopping experience for pet parents. That said, treats and chews are often impulse purchases, so displaying treats and chews on endcaps leading up to the register can help, too."   At Just Dog People, they always have Nylabones and Benebones on a visible wall area since they sell so well, Ast said. "Our body parts can be found on a central display, called the 'Body Parts Bar,' where we have 20 various chews and treats for our furry customers," he continued. "We've found that people enjoy strolling around the body parts bar while shopping—many people are amazed at some of the items for sale—duck heads, chicken feet, etc."   McCohan said she tends to display chews based on category at her stores. "If they are inedible, we display those together, while the edible chews are together," she noted. "One of our locations displays all the edible chews in baskets kind of on their side and at an angle. Customers can grab what they want out of the basket but see more of each. Another location displays them in metal buckets on a pole, so there are many height offerings. I will say the location with the baskets down low allows dogs to pick what they want, and I don't think we allow that enough for our pets."   To that point, Snyder added that it's advantageous to incorporate a "sampling station" in stores and rotate brands and products on a weekly or monthly basis. He summed up: "Not only would this allow customers visiting the store with their pets to try the treats before buying, but it would help further showcase the quality, texture, smell and taste of products, leading to increased sales and customer satisfaction."   Source: Pet Product News. 

The truth about Salmonella and dog food
Dogs

5+ MIN

The truth about Salmonella and dog food

How worried should I be about Salmonella in dog food?
  It should go without saying, the presence of any pathogenic bacteria is unwelcome and, as 'pathogenic' suggests, carries risk. However, for a healthy, happy canine, Salmonella is typically a minor issue, with the majority of dogs showing few to no symptoms. The real concern lies in the possible transmission to humans, who are far more susceptible to the bacteria than their four-legged counterparts.
  How does Salmonella affect dogs? Salmonella is a type of bacteria that infects the gastrointestinal tract. If present in dogs, they are usually asymptomatic unless they have an already weakened immune system or are a puppy. However, even if a dog doesn't show signs of salmonellosis — the symptomatic infection caused by Salmonella — they can still spread the disease through feces or saliva, which can infect humans. The type of Salmonella that affects dogs is more likely to affect humans as well, making it a zoonotic disease — a disease that in transmissible between animals and humans.
How do I know if my dog has Salmonella? When the disease is seen in an adult dog, they typically have another infection or health problem at the same time. However, puppies are more likely to show symptoms of the disease whether they have an underlying condition or not.  Symptoms of salmonellosis include the following: Severe, sudden onset, watery diarrhea Bloody diarrhea (hematochezia) Vomiting Lethargy Fever Decreased appetite, with or without weight loss Dehydration Though rare, Salmonella can travel to the lungs, causing pneumonia, or to the reproductive tract of breeding female dogs, leading to loss of pregnancy. If your dog is showing any of these symptoms, it's important to take them to the vet and follow the recommended steps to recovery.   Causes of Salmonella in dogs The most common sources of Salmonella are contaminated food, water, or the feces or saliva of an infected animal. 'Dogs can get Salmonella infection just like humans through contaminated foods,' says Laura Ward, DFA's nutritionist. 'While a healthy dog is often resilient, certain factors can increase susceptibility. Age, poor nutrition, underlying conditions such as cancer, pre-existing diseases, stress, and even antibiotic treatments are all contributors that can affect your dog's resilience against Salmonella.'   Does raw feeding cause Salmonella? The ingredients used in cooked and raw pet foods have an equal probability of being contaminated with Salmonella. The cooking process and HACCP should mean that Salmonella is killed in production facilities with good hygiene and safety controls. Other means of controlling Salmonella are used in raw food processing, such as HPP. Basically, all kinds of dog food have the potential to be contaminated with Salmonella, and proper hygiene and handling should be carried out to avoid the spread to humans. 'Washing your hands and exercising good food hygiene is important no matter what kind of food your dog is fed,' says Laura. 'Dogs which lick their owners, especially around their faces can also mean that Salmonella can be easily transmissible to their humans.  'Dogs now live more closely with humans than they ever have before, meaning that the opportunities for Salmonella and other bacteria to be passed on are many.'   Salmonella is more dangerous for you than your dog Even though your dog is the one consuming the contaminated food, people and other pets around the food can still contract the disease from exposure to contaminated food or their contaminated pets. It's extremely important to keep small children away from dog food at all times as little ones tend to put everything in their mouth. A recent report on one particular dog food recall stated that seven people were infected with Salmonella, six of whom were children one year of age or younger.   How do dogs spread Salmonella? Once Salmonella gets established in the pet's gastrointestinal tract, the animal can shed the bacteria when they have a bowel movement, and the contamination can continue to spread through their feces.  For this reason, it's particularly important to clean up your dog's poop in yards or parks where people or other animals may become exposed, in addition to cleaning items in the home. If you or your child show any signs of illness such as diarrhea, vomiting, extreme lethargy, or other concerning symptoms, consult your doctor and ensure all potentially contaminated areas are cleaned.   What to do if your dog food has been recalled If your pet food has been recalled, stop feeding it to your dog and throw it away in a secure container where other animals cannot access it. Do not donate the food or feed it to the wildlife. It's then important to clean and disinfect all pet supplies, including all storage containers, bowls, surfaces, scoops, bedding, toys, floors, and any other surfaces that the food or dog may have had contact with. Clean up all pet feces and thoroughly wash your hands after handling the product or cleaning up potentially contaminated items or surfaces.   Should I avoid a dog food brand that's been recalled for Salmonella? While you must throw out all recalled food, it isn't necessary to avoid the brand going forward, especially if it is honest and open about the contamination. It might be the case that the brand regularly and thoroughly tests for pathogens, which can be a positive sign. However, if you notice repeat cases of contamination, it may be a red flag and time for a change.   How to treat your dog with Salmonella  If you suspect your dog is infected with Salmonella, speak to your vet. They will likely ask what food your dog has consumed in recent days (it's a good idea to keep a note of their dog food at all times — maybe by photographing the packaging) and if they have been close to any infected animals. In most dogs who develop symptoms, providing them with plenty of fluid is usually sufficient to help their immune system fight off the infection. Treatments can include: At-home hydration Probiotics Intravenous fluids Antibiotics or steroids Blood transfusion    Overall, Salmonella in dogs isn't as scary as you may think and in the rare cases where salmonellosis occurs, it's usually treatable. The majority of the time, you won't even realize if your dog has been infected and they will be able to fight off the bacteria with their healthy immune system. However, if your dog's food has been recalled or you think they are infected with Salmonella, it's essential to take precautions to stop any spread.    Source: Dog Food Advisor

How to treat (and supplement) pets like part of the family
Veterinary

6+ MIN

How to treat (and supplement) pets like part of the family

These savvy consumers increasingly seek high-quality products to support the holistic well-being of their pets. Common areas of focus include mobility and joints, dental and oral wellness, healthy ageing and general well-being. As an indicator of this mounting opportunity, functional treats for dogs and cats in the United Kingdom each have a forecasted CAGR of more than 12% through 2026.1 Pet supplements are also predicted to show steady growth, with the UK's overall pet health and supplement market estimated to grow by a CAGR of 8.6% through 2026.1 The introduction of functional treats has boosted consumer interest in the pet supplements segment. Soft chews are outpacing other pet supplement formats in terms of growth as functional treats deliver a guilt-free reward with the added advantage of wellness benefits — much like gummy supplements for humans. Flavour is key to capturing pet satisfaction: taste profiles often centre around chicken, fish and other meats, as well as fruits and vegetables. For people and their pets, fun and functional wellness products are dynamic drivers of potential.   Where human and pet nutrition converge Functional ingredients that are highly popular among humans can be just as useful for their furry companions. This commonality facilitates the development of a coherent product offering for the entire family, such as microbiome solutions. Consumers worldwide are gaining awareness that the gut microbiome helps to maintain overall well-being for themselves and their pets. Prebiotics, probiotics and postbiotics can all support a healthy gastrointestinal environment, as well as the skin and oral microbiomes. However, consumer understanding of biotics and which products are effective is still relatively nascent. Plus, the less information a consumer has about biotics, the less likely they are to purchase them. Remarkably, of surveyed Europeans, Polish consumers are the most knowledgeable about the gut microbiome and biotics related to cats and dogs … and 81% have purchased biotics for their pets at least once.2 Most people who purchase biotics do so because they've received a professional recommendation and want to help their pet manage a specific condition. Approximately one in three European pet owners have purchased biotics at least once a year because of a recommendation.2 In many cases, they use biotics to support their pet's digestive or gastrointestinal concerns. There is a clear opportunity for brands to help inform more consumers about the advantages of biotics in pet products. Expanding awareness through marketing and packaging, as well as veterinary advocacy, can help to increase the adoption of these wellness products.   A window of opportunity Positive endorsements from a trusted source go a long way in terms of informing consumer purchasing decisions. European pet owners primarily rely on veterinarians, pet stores and websites about pets to research new foods, treats and/or supplements for their dogs and cats.2 On top of that, 95% of functional treat purchases are highly influenced by the product's attribute and primary health benefit claim.1 Consumers perceive claims such as clinically tested, scientifically studied and vet recommended as evidence of a product's effectiveness.3 And nine out of 10 European consumers say a veterinarian is their number one trusted source of information about new pet products.2 Scientifically robust benefit claims are also necessary to convince trusted key audiences such as veterinarians, pharmacists and specialist retailers that new wellness products dedicated to dogs and cats do what they say. Furthermore, compliance with European regulations is critical for successful product launches. Brands can get a running start with a white label manufacturer that offers innovative, turnkey formulations that are designed to address pet parent demands. Consumer insights show that soft chews are the clear leader as the preferred treat format in Europe, followed by sticks and biscuits.2 Toppers and mix-ins are also gaining interest. These formats currently have greater availability in the marketplace because they are easy to use and convenient for pet owners. But unique formats can also unleash opportunities; 27% of German pet owners say they would buy functional treats as a squeezable paste.2 No matter what the format is, functional products must preserve active ingredients throughout their shelf-life.   Overcoming functionality challenges Soft chews are typically manufactured with classic extrusion equipment, although this high-heat process might negatively affect colours, flavours and functional ingredients. Unlike others in the industry, ADM creates turnkey and tailor-made soft chews with a cold extrusion process that omits the use of heat, water or gumming agents. This preserves the texture, flavour and benefits of all the ingredients and enables suppliers to bring a superior soft chew to market. The quality and type of functional ingredients can also help to ensure they remain active during transit and storage. For example, extreme heat from extrusion and baking can diminish the efficacy of live probiotics. Postbiotics, which are a preparation of inanimate micro-organisms and/or their components, can confer a health benefit on the host despite challenging processing conditions.4 Thus, postbiotics may be a useful alternative to probiotics in certain wellness product applications.   Pioneering research in pet nutrition As the field of microbiome solutions continues to mature, research regarding the use of biotics and their effects on canine health is just beginning to emerge. Sophie Nixon, PhD, Head of Clinical Research for Pet and Animal Well-Being at ADM, has overseen an exploratory, first-in-species study with adult dogs to evaluate the effects of daily supplementation of Bifidobacterium animalis subsp. lactis CECT8145 (BPL1) in both live probiotic and heat-treated postbiotic forms.5 Data indicates that both the probiotic and postbiotic versions of BPL1 can safely be supplemented in healthy adult dogs, with changes observed in faecal short-chain fatty acids, bacterial composition and faecal metagenome (compared with controls). A further clinical study is ongoing to assess additional physiological outcomes. Additionally, inactivated Bifidobacterium longum CECT7347 (ES1) may support gut barrier function according to in vitro data.6,7 In addition, the efficacy of the live probiotic Bacillus velezensis DSM 15544 as a zootechnical additive (a gut flora stabiliser) was confirmed by the European Food Safety Authority (EFSA).8 Pioneering science such as these trials will spur the development of pet products that feature highly sought-after wellness claims and comply with European regulations, providing consumers with trusted options to support the wellness journey of their pets.9 Evidence suggests that demand for functional pet products and supplements is growing in the European market. Half of European pet owners report purchasing functional treats at least every 2 months and approximately six in 10 consumers say they would be interested in buying some type of functional treat for their dog(s) and/or cat(s) in the future (58% of pet owners living in Germany, 60% in France and 63% in the UK and 69% in Poland).2 Microbiome solutions present an intriguing opportunity for brands to deliver on evolving pet owner demands and take advantage of an emerging product category with extensive development potential. By leveraging ADM's large portfolio of ingredients, formulation expertise, end-to-end support and ongoing clinical research, pet brands will have what it takes to gain credibility and differentiate themselves in the marketplace.
  References www.euromonitor.com/pet-care-in-the-united-kingdom/report. Archer-Daniels-Midland Company (Chicago, IL, US), ADM Outside Voice, proprietary research conducted via Morning Consult (2023). https://store.mintel.com/report/americas-pet-owners-market-report-2021. https://isappscience.org/behind-the-publication-understanding-isapps-new-scientific-consensus-definition-of-postbiotics/. Manuscript undergoing peer review: BPL1® is a trademark registered for Biopolis SL in the EU and other countries. P. Martorell, et al., 'Heat-Treated Bifidobacterium longum CECT-7347: A Whole-Cell Postbiotic with Antioxidant, Anti-Inflammatory, and Gut-Barrier Protection Properties,' Antioxidants 10, 536 (2021). ES1 (Bifidobacterium longum subsp. longum CECT7347) is used by ADM Biopolis under license from CSIC. In the UK, this strain is named Bacillus subtilis C-3102 (DSM 15544) and, in the EU, it's named Bacillus velezensis DSM 15544. Local regulations must be reviewed to confirm the permissibility of ingredients for each category.   Source: Nutraceutical.

The story behind Hill’s Prescription Diet ONC Care — Nutrition designed specifically for pets with cancer
Veterinary

3+ MIN

The story behind Hill’s Prescription Diet ONC Care — Nutrition designed specifically for pets with cancer

As part of its purpose to help enrich and lengthen the special relationships between people and their pets, Hill's Pet Nutrition recently launched Prescription Diet ONC Care — the first dry & wet pet food from Hill's designed specifically for pets with cancer.  When Hill's Pet Nutrition debuted its Prescription Diet food 75 years ago, it became the world's first veterinarian-prepared food for the nutritional management of canine disease. Today, Hill's Pet Nutrition, a division of Colgate-Palmolive, continues its legacy of improving the health and well-being of pets with a food that's backed by science, innovation and technology.  The impetus to create a food specifically for pets with cancer came from veterinarians and scientists at Hill's Pet Nutrition, who understand dogs and cats with cancer struggle to get the nutrition they need. 
    'One of the insights we received from veterinarians is how frustrating and debilitating cancer management is for pets and pet owners,' said Leslie Hancock, Chief Medical Officer and Worldwide Director of Clinical Nutrition Research at Hill's Pet Nutrition. According to the American Veterinary Medical Association, almost half of dogs over the age of 10 will develop cancer.  'Cancer treatments often make pets feel sick, and often lose their appetite as a result,' Hancock added. 'On top of suffering from cancer, pets are also suffering nutrient deficiencies from the lack of a balanced diet.'  To respond to this feedback, team members at Hill's Pet Nutrition brought their findings to the company's upstream research and innovation team, which works to find new, cutting-edge technologies that can positively impact pet health.  'And what do you know? They had already been working on technology that would improve the palatability, or preferred taste, of pet food with microbiome technology that helps address the impact cancer and treatment can have on the intestinal microbiome and stool quality,' Hancock said.  By utilizing this technology and improving palatability — through the optimization of macronutrients like protein and fat, and processing the food in a robust manner — Hill's Pet Nutrition created a food that even the most unwilling of appetites, especially those of pets with cancer, would eat.  'Prescription Diet ONC Care's unique formula allows for small meals to make a big impact,' said Madison Amundson, Associate Scientist at Hill's Pet Nutrition.  In February 2023, scientists at Hill's Pet Nutrition, including Amundson, published findings about Prescription Diet ONC Care's effectiveness in Veterinary Sciences, an international scientific, peer-reviewed journal. Among the results, dogs showed a high acceptance of Prescription Diet ONC Care within the first day — with continued eating enthusiasm over the next month.  Though Prescription Diet ONC Care has been providing nutrition to dogs and cats for just the past six months in certain markets, members of the Hill's Pet Nutrition team have already received positive feedback.  'We underestimated its popularity and what it can be,' Hancock said, adding that veterinarians have prescribed Prescription Diet ONC Care for pets who have issues receiving a balanced diet, like those who suffer from other causes of reduced food intake (otherwise called anorexia or dysrexia).  Going forward, team members at Hill's Pet Nutrition will continue studying the impact of Prescription Diet ONC Care and refining and improving the food. But this achievement hasn't been lost on the team at Hill's Pet Nutrition.  'Prescription Diet ONC Care has been a fascinating exploration into how we can take applied food science and create a diet with a positive therapeutic intent,' Hancock said.  'It just kind of gives a good overwhelming feeling that this product is finally out there to help those who really need it,' Amundson added. 'This is a new milestone in the oncology world for a food that's really designated for pets with cancer.' Hill's Pet Nutrition Prescription Diet ONC Care is now available in North America, Europe, Latin America, the Middle East, Africa and Japan. By the end of 2024, the food is expected to launch in Australia, New Zealand and Asia. Source: Colgate-Palmolive.
 

Cats’ noses appear to function like powerful aroma analysis equipment
Cats

3+ MIN

Cats’ noses appear to function like powerful aroma analysis equipment

Published in PLOS Computational Biology, the study was funded by Waltham Petcare Science Institute and led by Ohio State University, Monell Chemical Senses Center and the University of Pennsylvania.   These new findings deepen our understanding of the domestic cat's enhanced sense of smell, aiding new strategies to meet cats' food preferences.   Researchers created an anatomically accurate 3D computer simulation of a domestic cat's nose to understand how cats smell. They used a variety of techniques to create the simulation, including high-resolution micro-CT scans to generate an accurate model of a cat's nose. The simulation of air and odor flow through the virtual cat nose revealed similarities with a parallel coiled gas chromatograph.   In basic gas chromatography, the substance being analyzed is vaporized and carried by a steady flow of gas through a tube. Different chemical components in the substance interact with the tube in distinct ways, which enables them to be separated and identified.  In a cat, its complex nasal structure is made up of multiple tubes, like a parallel coiled gas chromatograph, making the process even more efficient than the basic chromatography technique.   'We have partnered with leading institutions to further understand cats' sense of smell', says Dr. Scott McGrane, sensory science expert at the Waltham Petcare Science Institute. 'Computational Fluid Dynamics (or CFD) is usually used to solve engineering questions related to how fluids flow.  In our case, we have applied CFD to study airflow and how aroma compounds move through the cats' nose.  Cats' noses have a complex structure that enhances their ability to smell, akin to the snail-like coiled cochlea which we know enhances hearing sensitivity'.  'This new research shows a cat's nasal structure is about 100 times more efficient in detecting aroma compounds than having a single straight tube, which most amphibians have', Dr. McGrane added.  The study and findings deepen our understanding of cats' enhanced sense of smell and present the potential for future computational and behavioral studies on the palatability of cat food, including in the area of new sustainable protein sources.  It's a topic we are exploring through our sensory science work, which aims to further our understanding of the sense of smell and taste in cats and dogs.  Our recent research has discovered new insights into the taste perception of pets by studying the sensitivity of taste receptors using a range of approaches, including computational modelling. One study looked into bitterness and its relationship with toxicity for dogs, while another explored the kokumi taste receptor of cats, which is described as a taste enhancer rather than a taste on its own.   We are committed to using scientific research to gain a better understanding of how cats and dogs experience and enjoy the food they eat. It means we can continue meeting their needs nutritionally, while at the same time ensuring they savor their meal, for happy pets, as well as healthy pets. 

Source: Whaltam PetCare

Are Vegetarian Diets for Cats and Dogs Safe?
Veterinary

3+ MIN

Are Vegetarian Diets for Cats and Dogs Safe?

 A Vegetarian Diet for Cats The cat is an obligate carnivore and has highly exacting nutritional needs, for this reason we advise owners to think very carefully before providing a vegetarian diet for their cats, and to ensure they get advice from a veterinary nutritionist. There is some commercial 'complete' vegetarian cat food available on the market. If a cat owner is intending to feed one of these products, we would recommend the owner discusses this option with their vet in the context of the individual needs of their cat. Cats have high requirements for protein and amino acids which their bodies breakdown very rapidly. If resources run low they're unable to reduce the rate of breakdown which makes them particularly sensitive to deficiencies. The particular importance of taurine (an amino acid exclusively found in animal-based proteins) in cat nutrition is well documented. It is an essential nutrient for cats and deficiency can lead to blindness and/or heart failure. Cats have minimal ability to synthesise su­fficient taurine to meet their needs and therefore require a dietary supply which is found exclusively in animal derived materials. Whilst synthetic supplements are available, these can vary in bioavailability and there is no margin for error. Arachidonic acid (an essential fatty acid) is another example of a nutrient required by cats only available from animal sources, along with preformed vitamin A (retinol) as cats cannot utilise sufficient quantities from the pro-vitamin A of vegetables. Cats also need to sustain good levels of vitamin B12 found naturally in meat. A Vegetarian Diet for Dogs Dogs are omnivores and can adapt to a well-balanced vegetarian diet. There is a wider range of commercially prepared 'complete' vegetarian dog foods available and for the majority of owners this is the safest way to feed a vegetarian diet. Once again, we advise that these feeding options are discussed with the vet or animal nutritionist.   Vegan diets for Pets Vegan foods (no animal products) should be carefully checked by a vet or animal nutritionist as they may be deficient in arginine, lysine, methionine, tryptophan, taurine, iron, calcium, zinc, vitamin A and some B vitamins2,3. Meticulous attention to detail would be needed to assure nutritional adequacy and palatability.   Home Prepared Vegetarian Diets for Cats and Dogs Studies have shown that nutritional errors are commonplace in many homemade diets1; providing a nutritionally balanced, homemade vegetarian diet is a complicated task that would require meticulous planning and a specific formulation from a vet or animal nutritionist – particularly for cats. A survey of 86 vegetarian dogs in Germany, Switzerland and Belgium found that over 50% of the dogs were fed diets deficient in protein, essential amino acids, calcium, zinc and vitamins D and B122. Dietary deficiencies can have a significant impact on long term health and well-being.
Source: FEDIAF   1 University of California, Davis School of Veterinary Medicine 'Homemade dog food recipes can be a risky business, study finds' (15 July 2013) 2 A Field Study on the Nutrition of Vegetarian Dogs and Cats in Europe. Jan 1998-Dec 1999. E. Kienzle, R Engelhard. 2 Dwyer JT. Nutritional consequences of vegetarianism. Annual reviews of nutrition 1991: 11: 61-69. 3 McDonald P, Edwards RA, Greenhalgh JFD, et al. Evaulation of foods – protein. In: Animal Nutrition, 5th ed. Harlow (Essex), UK: Longman Scientific and Techincal, 1995.

What to Know About the Mysterious Respiratory Illness Affecting Dogs
Dogs

3+ MIN

What to Know About the Mysterious Respiratory Illness Affecting Dogs

A mysterious respiratory illness that has been sickening dogs continues to spread across the United States while veterinarians try to determine its causes and the best methods for treating it. The symptoms are similar to kennel cough, an upper respiratory infection, but can last much longer and, in some cases, prove fatal, according to veterinarians. Here is what we know:   What are the symptoms? The infected dogs develop a cough, fever, lethargy and intermittent loss of appetite. While infected, some dogs will develop pneumonia. Veterinarians have reported seeing blue and purple gums in those cases. Dogs with kennel cough may show some of these symptoms, such as coughing, lack of appetite, fever and lethargy. If it's kennel cough, the symptoms usually clear up in one to three weeks. With the latest respiratory illness, however, veterinarians are reporting that dogs can have symptoms for six weeks or more.   Where has this been reported? The illness has been found in at least seven states: Colorado, Massachusetts, Oregon, Rhode Island, Illinois, Maryland and Wyoming. It's unclear how many dogs in total have been infected, because there is no official count of the cases.   The cause is not clear It's unclear what causes the illness. Researchers are still running tests to learn more about the illness. There is some disagreement on whether the illness is caused by a virus or by bacteria. Dr. David Needle, senior veterinary pathologist at the New Hampshire Veterinary Diagnostic Laboratory of the University of New Hampshire, said that he believed the illness was being caused by a bacteria, based on what he had seen in his area. Some veterinarians in Oregon hypothesize that it could be viral, because the dogs they have treated have not responded to antibiotics. 'I'm open to it being either, and I'm open to it being something we're not even thinking about,' said Dr. Kurt Williams, director of the Oregon Veterinary Diagnostic Laboratory at Oregon State University's Carlson College of Veterinary Medicine. Researchers strongly agree that dogs are most likely to develop the illness when they have been around other dogs. Dr. Lindsey Ganzer, a veterinarian and the chief executive at North Springs Veterinary Referral Center in Colorado Springs, Colo., said that all of the dogs she had treated for the illness had spent time in places with high concentrations of dogs, such as boarding facilities, doggy day care centers or dog parks. Dr. Ganzer said she feared that veterinarians might see an increase in cases as more owners board their dogs or send them to day care during the holidays. 'We're really hoping just with getting the word out there that people are less inclined to do that,' she said. 'The veterinary community as a whole is kind of scared.'   What should owners do? Don't panic, and isolate your dog if it is showing symptoms. Dr. Stephen Kochis, the chief medical officer for the Oregon Humane Society, said he did not want people to be alarmed by the new illness, because the overall number of dogs with respiratory illnesses had not increased. If dogs are showing symptoms, there are steps owners can take to be proactive, he said. 'All of us have gone through Covid,' he said. 'I would say if your dog is showing signs of respiratory disease, isolate them in the home, call your vet, get them seen.'   Source: The New York Times

Survey Reveals Impact of Excess Weight for Dogs – and Their Owners
Dogs

4+ MIN

Survey Reveals Impact of Excess Weight for Dogs – and Their Owners

ST. LOUIS — A new survey from Purina Pro Plan Veterinary Diets found that excess physical weight in dogs carries an emotional weight for owners, and that many owners view their dogs as thinner than they really are. Results showed that approximately one in five dog-owning households consider one or more of their dogs to be overweight, according to a press release. However, according to the Association for Pet Obesity Prevention, the number of overweight dogs in the U.S. has reached a record high, with 59% of evaluated dogs either overweight (37%) or having obesity (22%). The Pro Plan Veterinary Diets survey was released on Oct. 11 – National Pet Obesity Awareness Day – and included more than 600 U.S. dog owners who identified their dog as overweight. It highlighted the physical and emotional factors contributing to excess weight and how these hinder dog owners from helping their pets. 'Dogs do not always gain excess weight due to a lack of care from their owners,' said APOP President Ernie Ward, DVM. 'If anything, an overweight dog may be a sign that the owner cares too much about their dog's happiness. But while it's often said that 'food is love,' feeding a pet too much could lead to an overall reduced quality of life.' More from the release: The Emotional Impact of Excess Weight The new survey revealed that excess weight gain in pets can be related to the emotions owners experience around feeding and treating: -75% of surveyed owners agreed they feel guilty when their dogs appear hungry. -67% agreed food is a primary source of their dog's happiness. -67% agreed they bond with their dog by feeding him/her treats and don't want to lose that bond. -54% agreed they feed their dog more food, table scraps or treats when their pet begs for them. Despite their fears about losing the bond with their dogs, 88% of surveyed owners whose dogs are overweight agreed their pets' body condition does concern them and 92% agreed that weight loss would be beneficial. These beliefs may be fueled by weight-related behavior changes in their pet that can impact the owner: -92 percent of surveyed owners agree they are sad when their dog can't participate in activities they previously enjoyed when their weight was ideal. -45% indicate their dog has less energy for playtime, 44% say their dog tires easily after minimal activity and 27% say their dog is less engaged or playful with their families. 'The results show that many owners of overweight dogs feel conflicted about what quality of life means for their pets,' said Jason Gagné, DVM, DACVIM (Nutrition), Director of Veterinary Communications for Pro Plan Veterinary Diets. 'While owners recognize that excess weight is keeping their dogs from participating in activities they once enjoyed, they also worry their dogs will be unhappy if feeding changes are made.' What Can Owners Do? Many surveyed owners have tried to help using DIY slimming strategies but were met with limited success. According to the survey, the most common weight-loss approaches tried by owners are reducing portions of existing food, cutting back on treats and increasing exercise, yet 68% of owners who tried these strategies stated their dogs lost only a little weight or no weight at all. 'Understanding the significance of this issue is the first step towards a healthy future for our pets,' said Gagné. 'The second is working closely with your veterinarian to create a weight loss plan that will work for you AND your pet – including the right nutrition, which can make a big difference. Pro Plan and Pro Plan Veterinary Diets offer a range of formulas, like OM Metabolic Response + Joint Mobility, specifically designed to help pets lose body fat while maintaining lean muscle mass.' It's also important to think about weight before it becomes a problem. In a 14-year study published in 2002, Purina scientists were the first to show the importance of keeping dogs at an ideal body condition throughout their lives3.  Researchers monitored the health of 48 Labrador Retrievers throughout their lives during which half the dogs were fed 25% less (restricted-fed) than their full-fed (control) siblings. The results showed that feeding dogs to an ideal body condition over a lifetime can significantly extend a dog's healthy years – by an average of 1.8 years for the dogs in the study. If you have concerns about your pet's weight, talk to your veterinarian. To learn more about weight management support and Pro Plan Veterinary Diets, visit proplanvetdirect.com. About the Association for Pet Obesity Prevention (APOP) The Association for Pet Obesity Prevention is a 501(c)(3) nonprofit organization founded in 2005 with the primary mission of preventing and treating pet obesity. APOP conducts research to substantiate pet obesity prevalence levels in the United States and offers resources and tools to veterinarians and pet parents to recognize, prevent, and treat pet obesity.  By Neslé Purina
 

How Long Can Your Always-Hungry Cat Wait For Dinner?
Cats

5+ MIN

How Long Can Your Always-Hungry Cat Wait For Dinner?

Many cats put on Oscar-worthy performances to convince their parents they are constantly starving. Often, they start with jumping on your head at 4 a.m., perhaps followed by biting your toes, stealthily pushing priceless breakables off the counters, or pacing in front of their bowls and yowling nonstop. But how can you tell if your cat is really getting enough to eat, and how long can they reasonably wait for their next meal? There are a number of factors that need to be considered to answer these questions. For starters, how old your cat is, the kind of foods your cat eats, and any health conditions your cat has can all influence how often your cat needs to eat.  For example, there are big differences in the nutritional needs of growing kittens and pregnant cats, compared to adult cats who are mostly sedentary indoors. It is always best to consult your veterinarian and defer to their recommendations when it comes to the particular nutritional needs of your cat. Here are some general guidelines that may help. How long can your cat wait between meals? The short answer is that it depends. And no one knows exactly. Wild felines who hunt need to eat many small meals throughout the day but may also go long stretches without food. On average, hunting cats eat about eight to 10 small prey a day, so they spend the majority of their waking time stalking, chasing, and hunting in order to meet their dietary needs. For our pet cats who spend most of their time lounging indoors, they tend to burn many fewer calories and have access to higher quality diets. Their needs for food are quite different. Studies have shown that cats' stomachs empty between four to eight hours after a meal, depending on what they eat. So, while your cat may be able to go up to eight hours between meals, most nutritionists recommend feeding many small, frequent meals throughout the day to attain the best physical and mental health for your cat. So, if you're planning to go out of town, it's important that you instruct your cat sitter as to how often your particular cat needs to eat. Do different foods affect hunger differently? What you feed your cat may affect how often they need to eat and how quickly they become hungry after a meal. Some factors that influence this include protein content, fiber content, and whether you feed a dry kibble versus canned wet food. In cats, protein content influences their satiety, or feeling of fullness, the most. A high-protein diet may keep a healthy cat feeling full the longest. Some cats should not have high-protein diets, such as those with kidney disease, so make sure to speak with your vet before switching to a high-protein diet.   Fiber is also known to play a role in feelings of fullness and to slow down the emptying of the stomach and intestines. This seems to play a smaller role in cats, compared to humans or dogs. Commercial high-fiber cat diets have not been shown to significantly affect fullness in cats, but certain fiber supplements containing inulin do seem to have more of an effect. As always, consider these supplements after consulting with your veterinarian to make sure it is safe and appropriate for your cat. Be aware that adding too much fiber or introducing it too suddenly can lead to gastrointestinal upset, such as nausea and diarrhea.   When it comes to keeping cats full, there is some evidence that kibble actually stays in the stomach longer than wet food, which may keep them feeling full longer. The debate over feeding dry food versus canned food is endless, and there are many valid reasons to choose one over the other. In general, canned food tends to have higher water content, which is very important for keeping cats hydrated. Canned food usually has a pureed consistency, which may cause it to be digested more quickly and easily. In most cases, cats should not eat dry food exclusively for overall good health, but there may be strategic ways to incorporate small amounts of dry food into your cat's diet. How can you keep your cat from constantly crying for food? Depending on your cat's particular life stage and health, there are many ways to help them feel satisfied while allowing you to get some sleep, too. For kittens and pregnant cats that need to eat frequently, a timed feeder may be a good option to provide snacks overnight and in the early morning. Remember that these feeding devices are not usually recommended for cats in other life stages because they can lead to overeating and risk of obesity. For adult cats, food puzzles are a great way to provide smaller, frequent meals while improving your cat's activity level and mental enrichment. These can be homemade or commercially available puzzle-style feeders that require your cat to 'work' for their food.  It slows them down and allows them to snack gradually and also gives them a challenge to figure out how to get the food out. The simplest form of a food puzzle would be just hiding kibble around the room for your cat to seek out. More complex puzzles are also available in a variety of styles.   In general, providing smaller, frequent meals may help your cat to feel more satisfied and for those cats that have no health concerns, adding a little extra fiber and higher protein content may also keep them feeling full longer.   Look for these signs of actual starvation or illness in cats. It is important to note that cats cannot safely skip several meals in a row. This is especially serious for young kittens, pregnant cats, cats with underlying health problems, and overweight and obese cats. If your cat skips multiple meals, it is a sign of illness, and they should be seen by a veterinarian right away. It is also not safe to intentionally skip feedings as a weight-loss strategy. Overweight cats are prone to a condition called hepatic lipidosis, aka fatty liver, that can be triggered by skipping meals. For this reason, it is critical to follow your vet's recommendations on feeding guidelines, especially if you are trying to encourage your cat to reach a healthy weight. by Dr. Amy Fox, DVM
 

Immunological disease, reproductive issues more common in purebred cats
Cats

2+ MIN

Immunological disease, reproductive issues more common in purebred cats

Purebred cats are more likely to experience reproductive issues, heart disease, and surgical complications as compared to mixed-breed felines. This is according to a Morris Animal Foundation-funded study, published by researchers from the University of Guelph (U of G) in Canada. To identify the difference in disease risk between purebred cats and their domestic crossbreed counterparts, the research team examined the records of approximate 550,000 cats, collected by Agria Pet Insurance Company in Sweden. The data encompassed information from insurance policies and claims, along with the cats' breed, age, and sex. The study revealed that purebred cats, compared to domestic cross breeds, were more likely to develop diseases in most disease categories, including: Female reproductive issues Heart disease Complications from surgery Lower respiratory infections Immunological diseases 'This study's findings provide important insight for cat owners, veterinarians, breeders, and researchers, offering a comparative look at disease patterns in purebred cats versus mixed-breed cats,' says Barr Hadar, DVM, one of the paper's authors. Surprisingly, though, the study found domestic crossbred cats were more likely to develop endocrine, skin, and mobility issues than purebred cats, Morris Animal Foundation reports. 'One of the potential explanations for this finding is that domestic cats might have greater access to the outdoors, leading to more injuries, skin, and locomotive issues because they're outside jumping and running around,' Dr. Hadar says. Researchers are currently analyzing the dataset to develop predictive models with the aim of implementing them in a clinical setting to forecast the likelihood of specific diseases in cats. 'Information on feline disease frequency and risk is a valuable tool that can help guide clinical decision-making, assist in monitoring and planning of breeding programs, educate cat owners, and prioritize research,' Dr. Hadar says. 'A more granular look into specific causes of morbidity would be beneficial.' The findings have been published in VetRecord. 

Interactions between Mycotoxins: Additivity, Synergism and Antagonism
Dogs

3+ MIN

Interactions between Mycotoxins: Additivity, Synergism and Antagonism

In animal production and pets, the clinical signs of mycotoxicosis in the field can rarely been explained by the very low levels of mycotoxins present in the feed. However, the combination of mycotoxins can have a double effect as high as when those toxins are presented individually. Despite the magnitude of this challenge, the literature on the combination of toxins is still limited, especially with regards of trichothecenes ​(Pedrosa, 2010)​. The combination of several mycotoxins leads to the formation of different interactions that can be additive, synergistic or antagonistic (Greco et.al, 2014). It should be noted that the type of interaction varies depending the animal species, sex, age, mycotoxin dosage, duration, nutritional status of the animals and the route of exposure to the mycotoxin ​ (Gruber, Jenkins, & Shatzmayr, 2019)​. Additivity  Additivity refers to the effect of the combination of mycotoxins being the same as the sum of the individual effect of each toxin. When the combination of mycotoxins presents the effect of the most toxic mycotoxin without the effect of the other mycotoxin, the term 'less additive' is used (Smith et.al, 2016). Some examples of mycotoxin combinations that exhibit additivity include Aflatoxin B1+ Ochratoxin A, Aflatoxin B1+ Toxin T-2, Aflatoxin B1+ Fumonisin B1, Ohcratoxin A+ Toxin T-2, DON+Fumonisin B1, Moniliformin+Fumonisin, Moniliformin+ DON, Fumonisin B1+ Diacetoxyscirpenol and Fumonisin B1+ Toxin T-2 (Aihelen, 2021). Antagonism  Antagonism refers to the combination of mycotoxins having a lesser effect than the sum of the individual effects of the toxins (Smith et al., 2016). In other words, the concept of antagonistic effect applies when the toxicity of one compound is used independently of the toxicity of the other compound (Ruiz, Macakova, Garcia, & Font, 2011). It has been reported that the combination of DON and zearalenone has an antagonistic effect on immune function in pigs. Similarly, the same antagonistic effect was reported in mice, but on liver health and metabolism (Gruber, Jenkins, & Shatzmayr, 2019).  Sinergism Synergism between mycotoxins is defined as the toxic effect exerted by the combination of various mycotoxins at certain concentrations that is greater than the sum of the effects of each mycotoxin when presented individually ​ (Gimeno & Lígia, 2011)​. In other words, synergism is when the observed effect of the combination of mycotoxins is more than what is expected based on the effects of each mycotoxin. When one or more mycotoxins do not induce an effect while the combination does have a significant effect it is called potentiation, although this term is rarely used (Smith et.al, 2016). Synergism increases the toxic effects of mycotoxins, and some of the synergistic actions are presented by aflatoxins with ochratoxin or aflatoxins with T-2 toxin ​ (Greco, Franchi, Rico, Pardo, & Pose, 2014)​. In Fusarium-derived mycotoxins, most interactions range from additive to synergistic, affecting mortality, animal growth, and feed intake. Several reports indicate synergistic interactions of deoxynivalenol with fusaric acid, DON with fumonisin B1, or even diacetoxyscirpenol and aflatoxins. ​ (Pedrosa, 2010)​ The challenge of the interaction between mycotoxins in animal production Nowadays, most of the studies on the combination of mycotoxins in animal nutrition are conducted in vitro using cellular models instead of animal models. There is a huge diversity of interactions that mostly have additive or synergistic effects, and given the complexity of the mycotoxin mixture, their combined toxicity is difficult to predict. The toxic effects presented by cells vary according to: cell type, exposure time, mycotoxin concentration, tests used, and statistical models. With these mentioned factors, the mycotoxin combination undoubtedly represents a threat to human and animal health since the toxicity of each combination will be different for each contaminated feed; not to mention that mycotoxins when combined can generate a toxic effect, even if they are present at low concentrations (Smith et al., 2016). Finally, there is a lack of studies that address topics such as exposure to sub-toxic concentrations of mycotoxins from multi-contaminated feed, as it is a more realistic scenario for food and feed consumption. by Bionte Technical Department  All Pet Food 

Gluttony and Dogs
Dogs

2+ MIN

Gluttony and Dogs

We are going to start this article by defining the term gluttony, it comes from the Latin gluttire, which means to swallow food excessively or without measure. The biggest problem lies in the harmful consequences that obesity has on the health of our pets, the most frequent being joint, cardiovascular and endocrine diseases. An obese dog is a reflection of a sick dog, which translates into a poor quality of life and a decrease in life expectancy. Generally, weight gain is due to an imbalance between energy intake and use, always associated with sedentary behaviors. It is vitally important to take our dog's diet into account in the early stages of development, an obese puppy will be an obese adult dog. If, on the contrary, we maintain an adequate feeding routine, if we supply a balanced and good quality diet, adjusting the dose to the age and weight of our pet, the chances of our puppy being an obese dog will decrease significantly. Exercise will be an inevitable discipline in the life of our dogs and, like the diet, it must be adjusted to the stage and condition of the animal. Ideally, to control your pet's gluttony, we recommend  incorporate feeding schedules, teach him to remain calm at mealtime and if you see him agitated or anxious, wait until he is calm to feed him. If the problem is  they eat very anxiously and/or quickly, you can use a special type of dish for these cases, which prevents the pet from taking large amounts of food to its mouth at the same time. Ask your trusted veterinarian the tools that make it easier for you to control your pet's gluttony. by Vitalcan Source: All Pet Food  

UK to tackle Salmonella risks in raw pet food
Cats

2+ MIN

UK to tackle Salmonella risks in raw pet food

All six projects involve academic researchers collaborating with commercial companies and/or government agencies within the human and pet food sectors to establish solutions to common food safety issues. Established in 2022 by the Food Standards Agency (FSA) and Biotechnology and Biological Sciences Research Council (BBSRC), The UK Food Safety Network strives to tackle challenges associated with food safety and prevent food poisoning throughout the United Kingdom. The network brings together various food industries, policymakers, researchers and academics to pursue research and create innovations to protect the country from foodborne illnesses. The raw pet food project involves using bacteriophages to help decrease Salmonella contamination in raw pet food products. According to the Quadram Institute, raw pet foods are growing in popularity throughout the United Kingdom as pet parents seek non-processed diets to improve their pets' health. However, raw pet foods can carry higher risk of contamination compared to their cooked counterparts. To prevent pathogenic contamination, Rob Kingsely, a professor at Quadram Institute, will partner with a raw pet food manufacturer and use funding from the UK Food Safety Research Network to establish a method of reducing Salmonella risks associated with raw formulas. Kingsley will utilize a mixture of bacteriophages, natural killers of bacteria, in the processing of raw pet food diets to safely reduce the occurrence of Salmonella. According to Quadram Institute, if the bacteriophage method shows promise in pet food, the findings could also be applied to other food products. 'We're delighted to be able to support these highly innovative projects and get them off the ground,' said Matt Gilmour, group leader and network director at Quadram Institute. 'As well as ensuring consumers have the safest possible food choices, these projects also support sustainable economic growth and we look forward to seeing the technology they develop being deployed in the next few years.' By Nicole Kerwin  

Active ingredient shows promise in managing canine arthritis
Dogs

3+ MIN

Active ingredient shows promise in managing canine arthritis

MYOS Corp. produces human and pet products that seek to improve muscle health and overall performance. The company's active ingredient Fortetropin has been clinically proven to help increase muscle size, support lean body mass and reduce muscle atrophy. The ingredient is made from fertilized chicken egg yolks and produced using a patented process. Fortetropin is included in MYOS's Yolked® product brand, Canine Muscle Formula® line and Feline Formula. The new, peer-reviewed study was published in the Canadian Veterinary Journal and included 46 dogs. It examines the impact Fortetropin has on overall mobility and quality of life in geriatric dogs with arthritis, as well as the role muscle atrophy plays in the progression of osteoarthritis in dogs. According to MYOS, 95% of dogs, five years old and older, experience osteoarthritis, which can cause pain and lead to decreased mobility. In studies on humans and dogs, Fortetropin has shown to help accelerate muscle tissue gain. 'From a nutritional standpoint, veterinarians address canine osteoarthritis primarily by prescribing the glycosaminoglycans (GAGs), glucosamine hydrochloride and chondroitin sulfate to repair and regenerate cartilage that has been damaged,' said Joseph Mannello, chief executive officer of MYOS. 'We believe that strengthening the quadricep muscles in dogs with osteoarthritis can be a powerful approach to managing canine osteoarthritis. For this reason, Fortetropin supplementation can play a complementary role with glucosamine hydrochloride and chondroitin sulfate supplementation in terms of managing canine osteoarthritis. 'Typically, dogs with osteoarthritis are also managed in part with non-steroidal anti-inflammatory drugs (NSAIDs),' he added. 'Long-term NSAID use is associated with damage to the kidneys and liver. Fortetropin supplementation may enable veterinarians to reduce the dose of NSAIDs needed to manage osteoarthritic dogs.' In the KSU study, half (23) of the dogs received Fortetropin and the other half received a placebo. Dog owners completed a Liverpool Osteoarthritis in Dogs (LOAD) questionnaire that measures general mobility and exercise capabilities in dogs. The study concluded that the dogs fed Fortetropin experienced a 'significant' decrease in LOAD scores, from p=0.0261 at week six to p=0.0040 at week 12. According to the study, the drop in scores indicates the reduced severity of canine osteoarthritis. The placebo group experienced no significant decrease in scores during the same period. 'Osteoarthritis is a painful condition that is very common in geriatric dogs,' said Kenneth R. Harkin, DVM, DACVIM (SAIM), professor and section head, KSU. 'Typically, dogs with osteoarthritis are managed with NSAIDs, but these do not address the muscle loss of geriatric dogs that compounds the loss of mobility with osteoarthritis. These encouraging results with Fortetropin suggest that geriatric dogs with limited mobility may have another option.' Following this latest study, Fortetropin is now back by seven peer-reviewed publications. This study is the fifth of MYOS's randomized, double-blind, placebo-controlled studies, three of which have been completed on humans and two on pets. 'Osteoarthritis in dogs is one of the most common orthopedic conditions seen in veterinary practice,' said Michael H. Jaffe, DVM, MS, CCRP, DACVS, associate professor at Mississippi State University College of Veterinary Medicine. 'Multimodal management, with few surgical options, is the mainstay of its treatment. To combat the ongoing problem of generalized muscle atrophy due to aging and reduced pet mobility, the KSU researchers focused on an aspect of treatment that has largely been minimally addressed. To minimize sarcopenia, and thus improve patient mobility, treatment by reduction of serum myostatin levels with Fortetropin showed promise compared to a nutritionally similar control. 'Based on studies such as this, it is my opinion that use of products that inhibit myostatin levels to reduce sarcopenia, such as Fortetropin, should be considered a valuable component of multimodal management for the treatment of canine osteoarthritis,' he added. Source: Pet Food Processing 

FDA Approves First Oral Treatment for Cats with Diabetes Mellitus
Cats

3+ MIN

FDA Approves First Oral Treatment for Cats with Diabetes Mellitus

 Bexacat (bexagliflozin tablets) is also the first sodium-glucose cotransporter 2 (SGLT2) inhibitor new animal drug approved by the FDA in any animal species. An SGLT2 inhibitor is not insulin and is not for use in cats with the type of diabetes mellitus that requires insulin treatment. The labeling for Bexacat includes a boxed warning regarding the critical need for appropriate patient selection and the potential for certain severe adverse reactions. As with people, the cells of a cat's body need sugar in the form of glucose for energy. Cats with diabetes mellitus cannot properly produce or respond to the hormone insulin, which helps cells use glucose as a source of energy for normal function. Without treatment, cats with diabetes mellitus will have high levels of glucose in their blood and urine. The first symptoms of diabetes mellitus are usually increased thirst and urine output, weight loss, and increased appetite. Diabetes mellitus in cats often requires lifelong therapy. Cats with diabetes mellitus have been traditionally treated with a combination of insulin therapy and diet. Insulin therapy requires owners to administer insulin injections, usually twice a day, roughly 12 hours apart at the same time each day. Bexagliflozin, the active ingredient in Bexacat, prevents the cat's kidneys from reabsorbing glucose into the blood, causing excess glucose to be passed out in the urine and resulting in lowered blood glucose. Bexacat is given to cats orally once daily via a flavored tablet.  Although there are notable safety concerns with the use of Bexacat, they can be mitigated by carefully screening cats before starting the drug, continued diligent monitoring regardless of the duration of or response to treatment, and knowing how to promptly recognize and appropriately treat serious and life-threatening adverse reactions. The data from two 6-month field studies and an extended use field study demonstrated that Bexacat was over 80 percent effective in improving glycemic control in cats with diabetes mellitus. However, potential patients must be selected carefully and screened to evaluate for kidney, liver and pancreatic disease, as well as ketoacidosis (a high level of a type of acids, known as ketones, in the blood). Bexacat should not be used in cats who have previously been treated with insulin, are receiving insulin treatment, or who have insulin-dependent diabetes mellitus, as serious adverse reactions can occur. Bexacat should not be initiated in cats who are not eating well, dehydrated, or lethargic when diagnosed with diabetes mellitus.  Cats treated with Bexacat may be at an increased risk of serious adverse reactions, including diabetic ketoacidosis or euglycemic diabetic ketoacidosis, which can be fatal. Cats with diabetic ketoacidosis or euglycemic ketoacidosis should be treated as emergencies, including discontinuation of Bexacat and initiation of insulin therapy. All cats who receive Bexacat should be examined and have blood tests at regular intervals following initiation of treatment. Cats should be carefully monitored for lack of appetite, lethargy, dehydration, and weight loss. Cat owners who note any of these signs should stop Bexacat treatment and immediately take the cat to a veterinarian, who should assess the cat for diabetic ketoacidosis or euglycemic diabetic ketoacidosis. Clients whose cats receive Bexacat should receive a Client Information Sheet informing them of the potential risks associated with Bexacat treatment, signs to watch for, and what to do if their cat becomes symptomatic. There will also be educational outreach to veterinarians to familiarize them with the appropriate use of the product. The outreach and materials will be available so veterinarians can learn about the product before prescribing its use. As with all new animal drugs, veterinarians and clients should report any adverse events to the sponsor, which is required to provide those reports to the FDA. Veterinarians and clients may also report directly to the FDA.   Bexacat oral tablets are administered to cats weighing 6.6 pounds (3.0 kg) or greater once daily, at approximately the same time each day, with or without food and regardless of blood glucose level.   Bexacat is supplied in 15mg flavored tablets in 30 and 90-count bottles.Bexacat is sponsored by Increvet Inc., based in Boston, Massachusetts. By FDA - USD Food & Dugs Administration 

Gut Feelings: How to Balance Your Pet’s Microbiome
Cats

5+ MIN

Gut Feelings: How to Balance Your Pet’s Microbiome

Over the past few years, no connection — with the expectation of maybe Tom Brady and Rob Gronkowski — has gotten as much attention as the one between your mind and gut. Not unlike the championship duo, each heightens the wealth of the other, as well as the success of their system. If you've ever had a 'gut feeling' or felt butterflies in your stomach, you've experienced a limited version of this relationship. Inside every stomach is a mini-ecosystem — trillions of microbes and healthy bacteria that live in your gut producing neurotransmitters such as serotonin, dopamine, and GABA — that plays a key role in physical and mental health by regulating mood and cognition.  However, the organic phenomenon that is the 'gut microbiome' is not reserved for solely humans — your pet endures the same subtle experience within their body every day as you do. Trillions more organisms (including bacteria, viruses, and fungi) also call your pet's digestive tract home, working away to break down food and generate essential nutrients. 'The sheer number of organisms in a healthy gut is tremendous; any one of us has more organisms living in our GI tract than there are people on the face of the earth,' says Dr. Audrey Cook, a professor at the Texas A&M College of Veterinary Medicine & Biomedical Sciences. 'Although we used to think that those bacteria were just along for the ride, we now know that they play a key role in maintaining health.' Scientists have yet to discover the gut microbiome's full impact, but they do know that it plays a large role in a pet's overall health and well-being, impacting GI tract function, nutrient absorption, immune status, body condition, and many important hormonal responses. What is Intestinal Dysbiosis? A healthy pet's microbiome can be compared to an ecosystem, such as a coral reef or rainforest, where organisms work both independently and in relationship with each other. Unfortunately, many things can disrupt this complex system of microorganisms. When that happens, it's called dysbiosis. In simple terms, dysbiosis occurs when a cat or dog's gut microbiome becomes imbalanced due to the loss of beneficial bacteria or the emergence of bad bacteria. 'These disruptors include many medications, particularly antibiotics; infection with GI tract pathogens; changes in diet; anesthesia; stress; and starvation,' says Dr. Cook. 'It can take a long time for the microbiome to return to normal after an upset.' Over-treatment with antibiotics is one of the most common causes of intestinal dysbiosis in pets. Dr. Robynne Chutkan, one of the leading gastroenterologists in the country and the author of The Microbiome Solution, shares these concerns. 'The public still sees antibiotics as the life-saving miracle workers they were in the first part of the last century, not as the overprescribed menace they're becoming,' she says. 'We're seeing the emergence of new 'modern plagues,' not just from infection, but from not enough microbes.' The consequences of dysbiosis go beyond the gut. Health conditions linked to changes in the microbiome span the body and include allergies, inflammatory bowel disease, obesity, diabetes, and kidney disease. Though the full impact of dysbiosis is still unknown, there are a variety of symptoms that can occur because of the condition. 'Dysbiosis in pets can result in weight loss, bloating, flatulence, poor appetite, and changes in stool consistency, such as diarrhea,' says Dr. Cook. 'Some research in other species suggests that an abnormal microbiome may also contribute to numerous non-GI disorders, including obesity, mental illness, and type 2 diabetes.' Finding the Right Balance for Your Pet To avoid the effects of an unbalanced microbiome, there are several ways for pet parents to foster a healthy community of gut microorganisms in their pets. 1. Limit unnecessary antibiotics. Both Dr. Cook and Dr. Chutkan recommend avoiding the unnecessary use of antibiotics, because even a short course of antibiotics can have a big impact on their gut microbiome. Antibiotics are prescribed to kill bad bacteria that cause illness or infection, but they also kill good gut bacteria in the process. 'Dogs tend to go easy on the hand sanitizer and antibiotics and eat a less processed diet (all habits worth emulating),' says Dr. Chutkan. Ask plenty of questions and follow your veterinarian's recommendations. 2. Nutrition is key. The food choices you make as a pet parent can have a huge impact on your pet's health. Commercial dog and cat foods contain the essential nutritional building blocks of carbohydrates, proteins, and fats, but there are a plethora of superfoods that can give your pet an added health boost. 'Feeding a consistent, high-quality diet is also helpful, and we certainly want to avoid introducing pathogens such as Salmonella by feeding [certain] raw foods,' notes Dr. Cook. 3. Probiotics offer benefits. Probiotics are live, good microorganisms found in some foods and supplements that can contribute to a healthy gut microbiome. Some ways probiotics can improve your pet's well-being include: Aiding digestion Boosting the immune system Preventing and managing diarrhea Promoting overall intestinal health Reducing inflammation Adding 'good' bacteria Many pet products claim to contain probiotics, but pet parents should consult with a veterinarian before choosing one of these options, as some are poorly researched. Similarly, some commercial pet foods contain prebiotics, such as soluble fibers that feed good bacteria, but there is only limited evidence of these foods effectively improving the health of the gut microbiome. 4. Live dirty and skip the groomers. It's not just okay to be a little sweaty and dirty; it's actually great for you and your pet's microbiome and overall health. 'We need exposure to dirt and germs (bacteria, fungi, protozoa, etc.) to train our immune systems to recognize friend from foe,' says Dr. Chutkan. 'Not enough exposure to germs, especially when young, leads to a confused immune system that tends to overreact. The result is allergies and autoimmune diseases.' While feeding your pet and giving medications, pay attention to the effect they may be having on the gut microbiome. Though an altered microbiome can have negative consequences, a GI tract full of good microorganisms can be the key to a healthy pet. BY DANIELA LOPEZ

Most U.S. dog owners don't follow FDA pet food handling guidelines, study finds
Dogs

2+ MIN

Most U.S. dog owners don't follow FDA pet food handling guidelines, study finds

A new analysis suggests that most U.S. dog owners are unaware of -- and do not follow -- guidelines on safe pet food and dish handling from the Food and Drug Administration (FDA), but that better education and implementation of the guidelines could reduce contamination. Dr. Emily Luisana of North Carolina State University in Raleigh and colleagues present these findings in the open-access journal PLOS ONE on April 6, 2022. Pet food and dish handling involves potential health risks for both dogs and people, especially those with compromised immune systems. Multiple outbreaks of bacterial illness among dogs and humans have occurred as a result of contaminated dog food. The FDA has issued guidelines on protocols for safe pet food and dish handling, available online, but the information is limited, and the effects of the recommendations have been unclear. To help clarify, Dr. Luisana and colleagues surveyed 417 dog owners. They found that less than 5 percent were aware of the guidelines, and many owners did not follow many of the recommendations. For instance, only one third reported washing their hands after feeding, and only two thirds reported preparing dog food on separate surfaces from those used for human food. The latter fact is of potential public health importance, but is not addressed in the FDA recommendations. To better understand the effects of the FDA recommendations, the researchers tested 68 household dog food dishes for bacterial contamination. After initial testing, they divided the owners into three groups with different instructions for implementing food handling guidelines, then tested the dishes again after 1 week. They found significantly reduced contamination of dishes from owners who instituted the FDA's pet food handling guidelines, either alone or in combination with the FDA's human food handling protocol, versus dishes from owners who were not asked to implement either protocol. The researchers note that their study was small and that future research could clarify optimal hygiene strategies and ways to communicate them. Nonetheless, on the basis of their findings, the researchers outline suggestions to reduce contamination in pet food dishes for owners, veterinarians, pet food sellers and manufacturers. These include ensuring household members who feed pets adhere to FDA guidelines and including written information on guidelines with pet food sales. The authors add: "Most pet owners are unaware that pet food bowls can be a hidden source of bacteria in the household. Knowing how to mitigate this risk and practice proper pet food storage and hygiene may make for a happier, healthier household." by Journal PLOS ONE.  

What is Feline Immunodeficiency Virus (FIV)?
Cats

4+ MIN

What is Feline Immunodeficiency Virus (FIV)?

 Now, let's look even deeper into FIV, your cat's risk, and treatment for infection: Which cats are likely to be infected with FIV? FIV is transmitted primarily through bite wounds that occur in cat fights. However, other interactions between cats, like sharing food and water bowls or grooming tools, have not been shown to be significant in transmission. What are the clinical signs of FIV infection? A cat can actually be infected with FIV for a prolonged period before becoming noticeably ill. This period is known as 'viral dormancy.' In fact, this dormancy, or incubation, can be as long as six years! This means that FIV is generally not diagnosed in very young cats. When signs of illness start to surface, you'll likely see signs that the kitty just doesn't feel well: refusal to eat, weight loss, and lack of self-grooming. Most commonly cats will experience a severe infection affecting the gums, just around the teeth. Also, any wounds that occur could be quite slow to heal. The same is true for respiratory infections; they may linger much longer than would be normally expected. A cat with FIV might also struggle with persistent diarrhea. Ultimately, widespread organ failure can occur. How do we diagnose FIV? There is a simple blood test to check for exposure to Feline Immunodeficiency Virus. A positive test means the cat has been infected with the virus and will likely remain infected for the remainder of his or her life. A negative test may mean that the cat has not been exposed; however, false negatives do occur. Why would an FIV test have a false negative result? It may take up to three months after the initial infection for an FIV test to show a positive result. This means that, for up to three months, the test may be negative even though the virus is present in the cat. Rarely, the test may also turn negative when a cat becomes terminally ill with FIV. This occurs because antibodies (immune proteins) produced against the virus become attached and bound to the large amount of virus present. Since the test detects antibodies that are free in circulation, the test may be falsely negative. FIV Testing in Kittens The vast majority of kittens under four months of age that test positive for FIV have not been exposed to the virus. Instead, the test is detecting the antibodies that actually were passed from the mother to the kitten. These antibodies may persist until the kitten is about six months old; therefore, the kitten should be retested at that time. If the test remains positive, the possibility of true infection is much greater. If the kitten tests negative, there is no cause for worry. If an FIV-infected cat bites a kitten, he or she can develop a true infection. However, the FIV test will usually not turn positive for several months. If a mother cat is infected with FIV at the time she is pregnant or nursing, she can pass large quantities of the virus to her kittens. This means of transmission may result in a positive test result in just a few weeks. How is FIV treated? It is important to note that there is no cure for FIV. However, the disease state can sometimes be treated with antibiotics or other drugs to stimulate the immune system, restoring the cat to relatively good health. The virus may become active at a later date, so FIV is a chronically-managed condition. If you have a cat that tests FIV-positive but is not ill, as long as the cat does not fight with other household cats or those of your neighbors, transmission is not likely to occur. But if the cat is prone to fight or if another cat often instigates fights with him or her, transmission is likely. In fairness to your neighbors, it is generally recommended to restrict an FIV-positive cat to the house. Owners of infected cats must be responsible so the likelihood of transmission to someone else's cat is minimized. Can this virus be transmitted to me or my family? The feline immunodeficiency virus is cat-specific. It does not infect humans. How can I prevent my other cats from getting infected with FIV? Spaying or neutering your cats and keeping an infected cat indoors are the best preventive measures for this virus. Depending on the cats in your household, it may be recommended to keep an FIV-positive cat separated from your other kitties. Talk with your veterinarian for specific recommendations. Currently, no vaccine is available to prevent infection. If you have any questions about FIV or any conditions that may affect your cat, please don't hesitate to reach out to us! Chronic conditions can be managed, and we want to be your allies in keeping your beloved cat as healthy and happy as possible! by The Drake Center for Veterinary Care

How to Choose the Right Treats for Your Dog
Dogs

4+ MIN

How to Choose the Right Treats for Your Dog

However, it's easy to be overwhelmed with all the packaged treats on the market -- cranberry apple muffins, tuna escapade, salmon delight...With so many options, how do you choose the right treats for your dog? After all, there are training treats, dental hygiene treats, long-lasting treats, and on and on. It turns out, it DOES matter what types of treats you choose for your pet. You also should pay attention to how many treats you dole out in a day. After all, treats are meant to be 'extras,' not meals unto themselves. Pet Treat Calorie Considerations One of the biggest considerations when it comes to treats is caloric content. A very general veterinary recommendation is that treats should not be more than 10% of your dog's diet. This means, if you're feeding high-calorie treats, it may only take one or two before your pup has reached a healthy limit. Of course, that doesn't mean your dog will want you to stop giving him treats! Treats for Dog Obedience Training And sometimes, repeated treat-feeding is actually necessary. Take, for example, training treats. Whether you have a new puppy or a new-to-you dog that you're training, these small treats can be super helpful for your dog's cooperation. They're small because they're meant to be fed rapid-fire so you maintain your dog's attention. They're usually soft, which makes them easier to gobble down, and this can also make them easier to break into smaller pieces. Even training treats can still be too large - especially for small dogs. It can also be useful to add in low-calorie treats, like baby carrots and frozen green beans, to help keep your pup's treat calories lower. Many trainers will tell you to use high-value treats during training sessions to get - and keep - your dog's attention. Bits of cheese and cooked chicken fall into the category of 'high-value.' Ideally, your dog will be receptive exclusively to low-calorie treats, but if this is not the case, you'll need to monitor treat intake very closely. No matter which types of treats you offer, for your pet's health, it's important not to go overboard. Keep Track If you're doing a lot of training with treats, then you'll likely want to cut back on your dog's dinner portion. After all, you don't want Max to put on too much weight, as that leads to health problems. How much to cut back will vary depending on your dog's age, size, activity level, and of course what type of treats you're giving.  Dental Treats Of course, treats aren't just for training. There are lots of other types of treats meant to reward your pet, too. This includes dental treats. There are a variety of dental chews you'll find designed to clean tartar. Many veterinarians recommend them as a supplement to regular tooth-brushing to help clean your dog's teeth between dental cleanings. It turns out that dogs who are active chewers often have cleaner teeth, and since dental chews are designed for, well, chewing, these treats can help.  What About Antlers or Hooves? Dogs might love antlers or hooves, but they get mixed reviews from veterinarians, with many doctors saying they're downright dangerous for dogs. It turns out the hardness of the material can lead to broken teeth, and sharp points can lead to mouth injuries. These issues can lead to expensive dental work or painful emergencies. We recommend that you discuss these types of treats, plus any alternatives, with your veterinarian. Special Occasion Treats Have you ever stood at the "barkery" counter mulling over the array of beautiful pupcakes? They do make gorgeous items. However, it's a good idea to limit these to very special occasions, like birthdays or other special holidays. As you can see, there are lots of different types of treats for your dog. The best ones for your pet will be dependent on factors such as age, feeding frequency, and activity levels. If it's just a tasty tidbit to show your love and affection, then most any of the treats on the market will probably be fine. Just don't load your dog up with them. Be open to low-calorie veggie treats, too, to help your dog maintain a healthy weight. Most importantly, be sure to talk with your dog's veterinary team for specific nutritional recommendations. We can help you make treat time less tricky for your dog's health! by GeniusVets    
 

Salmonella in pet (& human) food
Dogs

5+ MIN

Salmonella in pet (& human) food

By María Candelaria Carbajo

It is unnecessary to go very far back to understand that salmonella causes problems today. In the United States, for instance, in March 2021, the FDA confirmed that five of the major brands of dog and cat food companies had to withdraw more than 140 products from the market for possible salmonella contamination. In the field of human food, it is also unnecessary to go beyond 2022 to find similar news: the manufacturer of the Kinder brand had to withdraw, last March, hundreds of batches of the famous chocolate egg due to the notification of more and more cases associated with salmonella. In the US, the Centers for Disease Control and Prevention (CDC) estimates that there are about 1.35 million cases of salmonellosis each year, with 26,500 hospitalizations and 420 deaths. In this country, salmonellosis is the second leading cause of foodborne illness.   But what exactly causes Salmonella bacteria? Salmonella bacteria cause salmonellosis, a foodborne illness.   Salmonellosis in dogs and cats Salmonellosis is rare in dogs and cats; very often, they do not develop the disease but become its carriers. It means that, even if a pet does not show symptoms of illness, it can shed Salmonella bacteria in its feces and saliva and spread it throughout to people and other pets, such as cats with shared litter boxes or climbing on kitchen counters. In the case of dogs, the most common way of spread is through kissing and petting. The truth is that the most prone are puppies and adult pets with pre-existing diseases and their most common symptoms are vomiting, diarrhea (with or without blood), fever, loss of appetite, and decreased activity level. If we are saying then that those pets do not run a major risk of contracting salmonellosis throughout their lives, why is it so important to take care of the disease spread among their food? Ideally, every pet has an owner who cares for it, loves, feeds, and protects it. In the case where this happens, the connection is direct. How many of us caress and kiss our pets even knowing that they self-hygienize their entire body? The correlation is consistent: the pet eats food with the bacteria, the owner kisses the pet, and the owner gets salmonellosis. Thus, the bond between pets and humans is more than visible, not only in terms of affection but also in the importance of caring for the health of both individually and interdisciplinary collective health (family and social). In this sense, pet food is one of the ways in which people can get the bacteria (in addition to meat and poultry products, raw fruits, and vegetables). If, for example, contaminated pet food or utensil is handled and then the person touches their mouth, they may be accidentally ingesting the bacteria.   What foods are most likely to contain the bacteria? While all pet foods can contain bacteria, some formats are more likely than others, such as raw ingredient foods. Freezing and drying, for example, are two processes that reduce the chances of bacteria growth; even so, they do not kill the bacteria. It can survive several weeks in dry environments and even months in humid ones. Pet food typically goes through processes where cooking goes through temperatures that kill organisms like Salmonella bacteria. However, if a contaminated additive (such as flavoring) is added to the food after cooking, or even if the food comes into contact with contaminated materials, it will contain the bacteria.   For the FDA, tolerance is zero Long before the Food and Safety Modernization Act went into effect in the US, the FDA's tolerance level for Salmonella bacteria was ZERO in pet food. The decision was taken due to a series of cases caused in 2000 sickening people who came into contact with contaminated dry dog food which not only made them sick but also caused the death of some infected. There is no question that they should have been prevented with sound safety and sanitation practices. However, for many in the industry, the zero-tolerance level seems impossible. Why? There are more than 2,000 serotypes of Salmonella, so the pathogen is found almost everywhere in the environment. The challenge is that the levels that can be detected in pet food production plants are often microscopic. The question here is: when there is a positive for the bacteria, how many are there? In the latest tests, carried out several years ago, the positives indicated only cell fractions: 0.1 colony-forming units per food gram. Those who claim that "zero tolerance" is too demanding, do so by ensuring that such small amounts of bacteria are highly unlikely to cause adverse reactions in pets. For example, in the case of dry extruded food, the most consumed type, we are talking about a humidity of around 10% with a very low water activity, which does not favor the growth of pathogens. But here we go back to the previous question: it does not endanger most pets, but what about the humans who come into contact with that food? What happens if a child ingests, due to parental carelessness, an extruded feed with 0.1 colony-forming units of Salmonella bacteria per food gram?   The importance of pet health, the importance of people's health: two inseparable paths The effect of increasing awareness about the care and prevention of people's health and well-being has also been transferred to pets. Today, the greater access to information results in more demanding pet owners when it comes to choosing what they provide for their pets. Now, bearing in mind that, in the case of salmonella, those who can be most affected by the bacteria are humans (and to a much lesser extent, pets), what is the responsibility of the pet food industry when are even microscopic levels of the pathogen allowed in human food? If there is no doubt about something, that's that the relationship between food for pets and humans is becoming closer; therefore, taking care of the safety of our food should not only seek to protect pets but also all the people who have contact with them.   Source: All Pet Food

Good Digestion for Your Pet
Dogs

4+ MIN

Good Digestion for Your Pet

These days you can hardly pick up a health magazine without reading about the positive benefits of good digestion. After teaching the value of gut health for 20 years, I'm so grateful many types of health practitioners are now understanding how critical a healthy gut is to a healthy body. However, most pet parents don't think about how essential good digestion is for their beloved dog or cat. My goal here is to explain how valuable and easy it can be to support your pet's best digestion so he can live his most vibrant life. Health Starts in the Gut Humans and their pets share very similar physiology, with the similarities outweighing the differences. Poor digestion sets the stage, in both humans and their pets, for obesity, joint issues, liver stress, anxiety, and many other chronic disorders. It's quite probable you've heard of the 'microbiome.' This term is used to describe the entire community of bacteria and other microbes residing in your gut. This intestinal community has billions of different critters dwelling together, some beneficial and others problematic. Your Pet's Microbiome Your dog or cat has a microbiome too. In the simplest terms, when digestion is impaired, most often the first result is an imbalanced microbiome, meaning the ratio of beneficial microbes to the problematic ones shifts. Over time, the gut environment becomes toxic due to the chemical result of the bad bacteria acting on undigested food. This in turn causes inflammation of the lining of the gut, allowing toxins into the rest of the body and decreasing efficient absorption of necessary nutrients like vitamins and minerals. Toxicity, along with nutritional deficiencies, sets the stage for chronic illness of all descriptions. We don't want to let that happen. Enzyme Deficency and Your Pet Another important aspect of digestion has to do with enzymes, which are essential for all chemical processes in the body, including digestion. Without the proper enzymes, foods can't be broken down into life-giving amino acids, minerals, and vitamins. In a functional gut, nutrients are then absorbed and used to maintain all aspects of health. Enzymes are largely created by the pancreas, stomach, and small intestine. However, your pets were designed to get some supplemental enzymes from the foods they eat. When wolves and coyotes hunt and kill animals in the wild, they eat some of the entrails, 'the guts,' which helps them meet their digestive enzyme needs. Of course, we typically don't feed our dogs and cats the innards they'd be getting in the wild. The sad result is that most pets in the US can easily be enzyme deficient. Processed Foods are Bad for Pets too By far, the most detrimental impact to your pet's digestion are the processed foods that most dogs and cats eat daily. Even many of the most expensive varieties are completely void of appropriate quantities of essential nutritional components like probiotics and enzymes. In my book, Natural Pet Care for Dogs, I delve into all of this information deeply. However, I hope from this brief introduction you can begin to understand why supporting your pet's gut is critical to his long-term health. I'd like to share two simple and effective ways to easily provide digestive support to your animals beginning today. Digestive Supplements for Pets Probiotic Support Tips Look for a probiotic supplement that provides a minimum of 20 billion live cultures per serving so your dog or cat receives a sufficient dose of friendly bacteria. Blend should include a minimum of 10 unique strains (different kinds) of bacteria, including Lactobacillus and Bifidobacterium. Don't be fooled by products containing just one or two strains. Supplement should contain clinically studied animal strains like B. animalis. d. Prebiotics are required within the product. Beneficial bacteria feed on prebiotics, which helps ensure they multiply and survive until consumed. Enzyme Support Tips Best formulas are powdered and easy to sprinkle on your dog or cat's food. Look for an enzyme blend formulated to support the dietary needs of canines or felines. Formula should contain protease, amylase, and lipase to assist with protein, carbohydrate, and fat breakdown. Some formulas contain ingredients like organic pumpkin, fennel, and ginger. Pet-Friendly Superfoods flax alfalfa carrot pumpkin turmeric blueberry spinach You may even find a product that offers probiotic support and enzyme support along with superfoods, all in one. Bottom line, the easiest way to maintain your pet's healthy digestion and overall vitality is to make a commitment to bringing your dog or cat's dead food back to life. BY BRENDA WATSON, C.N.C.

Most U.S. dog owners don't follow FDA pet food handling guidelines, study finds
Dogs

2+ MIN

Most U.S. dog owners don't follow FDA pet food handling guidelines, study finds

A new analysis suggests that most U.S. dog owners are unaware of -- and do not follow -- guidelines on safe pet food and dish handling from the Food and Drug Administration (FDA), but that better education and implementation of the guidelines could reduce contamination. A new analysis suggests that most U.S. dog owners are unaware of -- and do not follow -- guidelines on safe pet food and dish handling from the Food and Drug Administration (FDA), but that better education and implementation of the guidelines could reduce contamination. Dr. Emily Luisana of North Carolina State University in Raleigh and colleagues present these findings in the open-access journal PLOS ONE on April, 2022. Pet food and dish handling involves potential health risks for both dogs and people, especially those with compromised immune systems. Multiple outbreaks of bacterial illness among dogs and humans have occurred as a result of contaminated dog food. The FDA has issued guidelines on protocols for safe pet food and dish handling, available online, but the information is limited, and the effects of the recommendations have been unclear. To help clarify, Dr. Luisana and colleagues surveyed 417 dog owners. They found that less than 5 percent were aware of the guidelines, and many owners did not follow many of the recommendations. For instance, only one third reported washing their hands after feeding, and only two thirds reported preparing dog food on separate surfaces from those used for human food. The latter fact is of potential public health importance, but is not addressed in the FDA recommendations. To better understand the effects of the FDA recommendations, the researchers tested 68 household dog food dishes for bacterial contamination. After initial testing, they divided the owners into three groups with different instructions for implementing food handling guidelines, then tested the dishes again after 1 week. They found significantly reduced contamination of dishes from owners who instituted the FDA's pet food handling guidelines, either alone or in combination with the FDA's human food handling protocol, versus dishes from owners who were not asked to implement either protocol. The researchers note that their study was small and that future research could clarify optimal hygiene strategies and ways to communicate them. Nonetheless, on the basis of their findings, the researchers outline suggestions to reduce contamination in pet food dishes for owners, veterinarians, pet food sellers and manufacturers. These include ensuring household members who feed pets adhere to FDA guidelines and including written information on guidelines with pet food sales. The authors add: "Most pet owners are unaware that pet food bowls can be a hidden source of bacteria in the household. Knowing how to mitigate this risk and practice proper pet food storage and hygiene may make for a happier, healthier household." Source: PLOS ONE

New links found between dogs' smell and vision
Dogs

2+ MIN

New links found between dogs' smell and vision

Cornell University researchers have provided the first documentation that dogs' sense of smell is integrated with their vision and other unique parts of the brain, shedding new light on how dogs experience and navigate the world. "We've never seen this connection between the nose and the occipital lobe, functionally the visual cortex in dogs, in any species," said Pip Johnson, assistant professor of clinical sciences and senior author of "Extensive Connections of the Canine Olfactory Pathway Revealed by Tractography and Dissection." "When we walk into a room, we primarily use our vision to work out where the door is, who's in the room, where the table is," she said. "Whereas in dogs, this study shows that olfaction is really integrated with vision in terms of how they learn about their environment and orient themselves in it." Johnson and her team found connections where the brain processes memory and emotion, which are similar to those in humans, as well as never-documented connections to the spinal cord and the occipital lobe that are not found in humans. The research corroborates her clinical experiences with blind dogs, who function remarkably well. "They can still play fetch and navigate their surroundings much better than humans with the same condition," Johnson said. "Knowing there's that information freeway going between those two areas could be hugely comforting to owners of dogs with incurable eye diseases." Identifying new connections in the brain also opens up new lines of questioning. "To see this variation in the brain allows us to see what's possible in the mammalian brain and to wonder -- maybe we have a vestigial connection between those two areas from when we were more ape-like and scent-oriented, or maybe other species have significant variations that we haven't explored," Johnson said. Source: Cornell University
 

New dog food? Study shows Fido's gut bacteria could turn over within a week
Dogs

4+ MIN

New dog food? Study shows Fido's gut bacteria could turn over within a week

The dynamic dance between nutrients, microbes, and their chemical products is well documented in dogs and other mammals, but until now, scientists were only guessing at the timeframe for microbial turnover. A new study from University of Illinois animal scientists documents the change takes place in less than a week. "As long as I've been doing animal nutrition research, we've argued over how long we need to feed a new diet before collecting samples, when everything's stabilized," says Kelly Swanson, Kraft Heinz Company Endowed Professor in Human Nutrition in the Department of Animal Sciences and the Division of Nutritional Sciences at U of I and co-author of the new study. "No one has ever tested it definitively." It turns out microbes stabilize very quickly. They begin making entirely new chemical products within two days after dogs start a new diet. And it only takes six days for microbial communities to shift and stabilize. "Metabolites change really quickly, within a couple days. Bacteria responsively metabolize and deal with the substrates they're given in the new diet. Then it takes a few more days to sort out the microbial pecking order, if you will," Swanson says. "Our data show everything stabilizes by day six, so animal nutrition researchers could confidently sample and find a stable microbiome within 10 days." Swanson's team fed dogs a common dry kibble diet for two weeks before abruptly switching to new diets for an additional 14 days. Half the dogs ate a high-fat, high-protein canned diet and the other half ate a high-fiber kibble. Meanwhile, researchers collected poop two days after the diet change and every four days after that. Because science demands replication, the researchers did it all twice, switching dogs to the opposite experimental diet the second time around. The team extracted microbial metabolites from each fecal sample, those chemical products of microbial metabolism that can impact a dog's overall health. They also identified bacterial species in the fecal samples to show how the microbial community changed over time. Finally, they correlated metabolites with bacterial species, something that hasn't been done before for most bacteria. "Oftentimes, we feed a diet and collect the feces, but there's kind of a black box in terms of what's going on in the gut. We know what some bacterial species metabolize, but definitely a lot of it is unknown," Swanson says. "Our correlations are the starting point to connect some of the dots, but more targeted research still has to be done." The primary goal was to track microbial changes over time, but the research also corroborated previous findings indicating greater health benefits of a high-fiber diet over a high-fat, high-protein diet for dogs. Those findings weren't a surprise, but the fact that the two diet extremes reached an equilibrium on the same timeframe was unexpected. For both diets, the team detected metabolite changes on day two and bacterial community changes by day six. Swanson says broad strokes of the study may be applicable to other mammalian microbiome systems, especially those like pets and livestock that eat the same controlled diet every day. For example, the speed at which the gut microbiome responds and stabilizes after a nutritional change may be universal. And although particular bacterial species and strains may differ among dogs, people, and other mammals, metabolite/species correlations may be similar across hosts. Is there a takeaway for dog owners? Swanson says although his study tested a very abrupt diet change, his results support the common guidance to shift to a new dog food brand gradually. "People usually suggest moving pets over to a new diet over a seven-day period. Our study suggests the microbes can completely change over in that timeframe," he says. "When you switch diets, the body has to adjust, but the microbes have to change as well. If they're not in a happy situation, you end up with loose stools or flatulence. So it's probably good to do it a bit more gradually at home than we did in the lab." This study was done in partnership with NomNomNow, Inc. a direct-to-consumer producer of fresh pet food and health products. Nom Nom has an extensive pet health and microbiome database, which allows them to engage in a variety of microbiome-focused studies in the pet population. "We're really excited about the outcomes of this trial," says Ryan Honaker, Nom Nom's Director of Microbiology. "Understanding the microbiome is central to our efforts in improving pet health, and this study brings us another step closer uncovering how the canine gut actually responds to a new diet." Source: University of Illinois College of Agricultural, Consumer and Environmental Sciences

Understanding veterinary pet food claims
Dogs

8+ MIN

Understanding veterinary pet food claims

'The pet food landscape is indeed a very cluttered and confusing category,' said Danielle Bernal, BVSc, global veterinarian with Wellness Pet Company. 'For many pet parents, trying to determine what is the best food for their dog may come down to their own research, discussions with friends and family or even key influencers such as retail staff, veterinarians and clinic staff.' According to a pet owner survey conducted by market research firm Packaged Facts in January 2022, most pet owners — regardless of generation — claim their veterinarian as their most important source of pet care information. The internet and social media are ranked relatively low in importance but are becoming more common sources of pet care information at the expense of veterinary advice, Packaged Facts noted. Today's proliferated pet food shelves are teeming with functional marketing claims to compel pet owner purchases. One set of claims standing out in this category is 'veterinarian formulated,' 'veterinarian approved,' or 'veterinarian recommended.' According to Renee Streeter, DVM, DACVIM, founder of R.M. Streeter Animal Nutrition Consulting and practice principal at BSM Partners, the seemingly subtle nuances between these claims are worth noting. What's in a claim? A 'veterinarian formulated' claim is perhaps the most straightforward. It indicates that a veterinarian played a role in formulating the diet, 'meaning they took into account the nutrients provided by each ingredient in their various amounts within the diet to ensure nutrient requirements and nutritional goals were met,' Streeter said. Slightly less forthcoming, a 'veterinarian recommended' claim means a significant number of veterinarians have recommended the product. This claim must be backed by a survey of veterinarians, guidelines for which have been stated by the Association of American Feed Control Officials (AAFCO). 'What is key to note here is that in some states, claims around veterinarian-backed or veterinarian-recommended will require robust proof of the claim to support that it meets regulations,' Bernal said. 'This can include what veterinarians are supporting this claim, whether or not it is a national distribution from the United States, whether a sufficient number of veterinarians were surveyed, and whether a certain percentage of those asked supported the claim.' According to AAFCO, the onus is on the brand to conduct a statistically sound survey of veterinarians to back up a veterinarian recommended claim. Surveying one or two veterinarians is not enough, the organization advised, and some companies have included up to 300 veterinary professionals in a survey to support this claim. State officials may ask for supporting data to substantiate this claim, so brands would be wise to do their research before taking it to market. 'It should be pointed out that while this requires a survey of a statistically sound number of veterinarians who recommend your product, it only takes one veterinarian to support the claim 'veterinarian formulated' or 'veterinarian developed,' assuming that fact can be sufficiently documented,' said Laura Robinson, DVM, consulting veterinarian at Canidae Pet Food. Bernal added that getting approval for a veterinarian-recommended claim can depend on local or state-by-state regulatory guidelines. 'A company thinking of pursuing this claim needs to ensure that they have sufficient legal and regulatory support prior to use,' she said. In the grey area is the 'veterinarian-reviewed' claim, which Streeter described as meaning the formula was not developed by a veterinarian, but veterinary professionals reviewed the formulation and submitted recommendations to the brand. 'This does not always mean the recommendations were followed, but it does mean they were given and that all AAFCO nutrient requirements have been met,' she said. The claim 'veterinarian approved' should not be used, Streeter advised, as it is deemed inappropriate by  AAFCO. If certain criteria are met, brands may use 'veterinarian recommended,' 'veterinarian formulated' or 'veterinarian developed,' but 'veterinarian approved' is off the table — full stop. The most important consideration with these claims is that they convey a clear meaning to the consumer and aren't intended to be misleading. Streeter noted Board-Certified Veterinary Nutritionists are in a unique position to add creditable value to a product's efficacy. 'I think it is important to distinguish between 'veterinarian formulated' and 'formulated by a Board-Certified Veterinary Nutritionist' claims,' Streeter shared. 'Board-Certified Veterinary Nutritionists have extra training and research background, which enables them to formulate diets and to especially consider health concerns while doing it.' Robinson reiterated this sentiment and elaborated on the difference between a veterinarian and a Board-Certified Veterinary Nutritionist when it comes to formulating pet food. 'Although they may claim veterinary approval, these labels don't ensure that this approval was made by a veterinary nutritionist specifically,' Robinson explained. 'Compared to a veterinarian, a vet nutritionist is required to take extra training in nutrition and complete a residency in nutrition. While all veterinarians receive training in nutrition, a vet nutritionist is a board-certified specialist that is uniquely trained in the nutritional management of both healthy animals and those with one or more diseases. 'Additionally, just because a product may have general approvals, it doesn't mean that the product is the best choice for your particular pet, especially if the animal has any underlying health issues,' she added. Better together Bernal emphasized the importance of several other factors in determining a product's efficacy alongside a veterinarian-formulated, -recommended or -reviewed claim. These factors include: Whether the product is formulated to meet AAFCO requirements for the appropriate life stage. Whether an animal nutritionist played a role in product formulation. Whether a product has undergone long-term feeding trials based on AAFCO guidelines. A company's food safety and quality assurance programs. A company's R&D efforts to understand and apply nutritional innovation to its products.
'While claims of veterinarian-formulated or veterinarian-backed pet food try to establish a superiority of nutrition and approval versus other diets, it is important to note that many other factors are more important to determine the quality of a brand of nutrition,' Bernal noted. 'Therefore, we should be encouraging pet parents to look deeper at a recipe to truly understand how well it will be supporting the health needs and the benefits they are seeking for their pet.' In other words, a veterinarian-formulated or veterinarian-recommended claim may offer shelf appeal and help brands build trust with consumers, but it may not convey other key insights into the product's formulation, proven benefits or compliance. 'A better solution would be to help pet parents understand the details of pet food so that they can determine the health claims, ingredient declarations, guaranteed analysis and AAFCO statements on packaging,' Bernal shared. 'These elements, whilst not instantly intuitive, can tell a pet parent so much more about the quality and nutritional value of a product that they are considering feeding their pet.' Aside from educating the consumer on key label information, vet-backed marketing claims work best when paired with other assurances, certifications or standards statements on the package. 'It is important for the consumer to understand how the products were made,' Streeter said. 'However, there are many very qualified (and sometimes more qualified) formulators who are not veterinary nutritionists or veterinarians. Unless the veterinarian is extensively trained in formulation (which can be indicated by their credentials as Board-Certified Veterinary Nutritionists), then it is best that food scientists and animal nutritionists work together with a veterinarian so that all the various aspects of creating a healthy pet food are taken into consideration. 'Veterinarians understand and see various health issues and the way they are affected by diet,' she continued. 'However, unless the veterinarian has been trained to formulate diets, they might not actually be best suited for this task. Board-Certified Veterinary Nutritionists have been trained to formulate diets and to take into account the various nutritional goals associated with health issues.' On the shelf With this understanding of different veterinary claims for pet food products, some brands are using them to create trust with consumers and set themselves apart on crowded shelves. 'Seeing these words on a food bag can give a pet owner reassurance in their purchase,' Robinson said. 'It means that professionals, with substantial knowledge of pet nutrition, have confirmed that this food is a good choice for most pets. The benefit is that these claims provide consumers with a level of confidence that they are choosing a better option for their pet.' As a consulting veterinarian at Canidae Pet Food, Robinson shared all the company's products are developed in partnership with a veterinary nutritionist and reviewed by veterinary professionals to meet and exceed AAFCO standards. Wellness Pet Company tasks its team of qualified animal nutritionists, R&D teams and veterinary consultants to evaluate its products against AAFCO standards, ensure AAFCO Feeding Trials are conducted to prove efficacy, safety and effectiveness, and support scientific studies to fuel future innovations. 'By having high quality standards implemented in our company-owned facilities, we assure consumers that our food is being formulated, tested and proven the right way to deliver only the highest quality nutrition for dogs and cats,' Bernal said. Two other global companies have built their reputation on vet-formulated pet food: Hill's Pet Nutrition and Royal Canin. Both brands offer prescription diets sold exclusively through veterinarians, as well as commercial products backed by extensive teams of in-house veterinary professionals. Hill's Pet Nutrition, owned by Colgate-Palmolive, has more than 220 veterinarians, food scientists, technicians and Ph.D. nutritionists on its staff, according to the company's website. The company conducts pet nutrition research through Mars' WALTHAM Centre for Pet Nutrition and its Small Paws innovation center in Topeka, Kan., which it uses to develop products based on science-backed ingredients, predictive biology and pet microbiome research. Hill's Prescription Diet is the company's line of vet-recommended therapeutic diets addressing urinary, kidney, skin, digestive and weight management care. These diets are both veterinarian-formulated and veterinary exclusive; pet owners must obtain a recommendation from their veterinarian to purchase Prescription Diet products. Royal Canin, owned by Mars Petcare, was actually founded by a veterinarian in 1968. The company currently employs more than 500 veterinarians on its staff and focuses on 'tailored nutrition,' or developing products that address specific health needs based on life stage, breed, medical condition, lifestyle, food sensitivity and other factors. Royal Canin has an extensive portfolio of therapeutic diets for dogs and cats available exclusively through a vet's recommendation, ranging from weight management and health support diets to those addressing specific conditions such as renal disease in cats and cardiac health in dogs. Whether a pet food brand is partnering with a veterinary consultant or Board-Certified Veterinary Nutritionist, has one on staff, or employs a whole team of veterinary professionals to inform the development of its products, these types of marketing claims should not be used as a silver bullet. It's important for companies to understand their consumers and, in turn, help them understand what is nutritionally best for their pets. As transparency, efficacy and functionality climb the ranks of importance in the pet food space, marketing claims such as veterinarian-formulated, veterinarian-recommended and veterinarian-reviewed should only be used as long as the claim reflects the efficacy of the product.  Source: ©JACKF - STOCK.ADOBE.COM

Small dog breeds at highest risk for dental disease, largest study confirms
Dogs

2+ MIN

Small dog breeds at highest risk for dental disease, largest study confirms

The largest study of its kind analysed over 3 million dog medical records from  BANFIELD™ Pet Hospital across 60 popular dog breeds across the United States.   When reviewing the data by dog size, researchers found that extra-small breeds (<6.5 kg/14.3 lbs) were up to five times more likely to be diagnosed with periodontal disease than giant breeds (>25 kg/55 lbs). Other risk factors for periodontal disease included a dog's age, being overweight and time since last scale and polish. 'Regardless of the reasons that smaller dogs have increased risk for periodontal disease, knowing the true magnitude of the risk across breeds is an important step in providing quality care for all dogs, both in the veterinarian's office and at home,' stated Dr Corrin Wallis, Microbiome Workstream Leader, Waltham Petcare Science Institute, and co-author of the study. An underdiagnosed health issue  When left untreated, periodontal disease (gum disease) in dogs can lead to pain, tooth loss, and other serious health complications. Despite it being one of the more commonly diagnosed issues by veterinarians, many dogs go undiagnosed. The retrospective study used advanced statistical methods to determine that the overall prevalence of periodontal disease in dogs was 18.2%. Although the true prevalence of periodontal disease (44-100% of cases) is only realised through in-depth clinical investigation, the figure reported in this study was consistent with other research based on predominantly conscious visual oral examinations. This isn't the first time research has shown an association between dog breed size and periodontal disease onset; two other Waltham studies, published in the BMC Veterinary Journal, found that periodontal disease progression is accelerated in smaller dog breeds like miniature schnauzers and Yorkshire terriers. However, this study - the largest of its kind - alongside our oral microbiome research can help veterinarians and owners reduce prevalence and enable more tailored and preventative care for pets.     A good oral health routine to keep your pet's teeth healthy Dental disease in pets develops gradually and may be reversed if caught and treated early on. Preventing it, however, is better than any treatment. Check out our pet dental health guide for our experts' tips.  by Witham pet care Sciences

Natural Cat Food Trends to Watch in 2022
Cats

6+ MIN

Natural Cat Food Trends to Watch in 2022

Cat owners are increasingly interested in better-quality foods, and manufacturers are offering natural diets with the intention of providing cats with the nutrition they need—without unnecessary ingredients and processing. Amelia Perches, social media and PR manager at Nulo Pet Food, a manufacturer in Austin, Texas, said that many of the current cat food trends have been in line with human nutrition trends. People are avoiding highly processed, synthetic and GMO ingredients, she added. 'To Nulo, 'natural' means our cat food aligns with the nutrition required for carnivores and that the ingredients are high-quality sources from reputable suppliers,' Perches explained. 'This means most of the protein in a cat's diet should be coming from meat, poultry and fish rather than plants; that carbs should be kept at minimal levels; and that unnecessary ingredients should never be used—like artificial or controversial additives.' Rob Cadenhead, general manager at St. Francis, Wis.-based Gott Pet Products, parent company of pet food brand Hound & Gatos, said that to qualify as 'natural,' a food should be sourced from whole food ingredients, prepared without additives or artificial preservatives and be as minimally processed as possible. Consumers are looking for a brand they can trust and food with recognizable ingredients, said Dan Markenson, head of retail at Dr. Marty Pets, a Los Angeles-based manufacturer. 'They are looking for an ingredient deck that's easy to understand and a food their cats will love, naturally,' Markenson added. 'They're also looking for a high-protein diet. Cats are obligate carnivores, so they need a diet rich in real meat to thrive.' As more options become available, many cat owners are doing their research. 'Today's cat parents are more enlightened than they used to be,' Cadenhead said. 'Besides looking for a diet that features real animal protein, they're seeking diets with ingredients that serve a functional purpose, such as sweet potato, broccoli, berries and whole eggs. They're steering clear of wet recipes with controversial ingredients such as rendered animal fats, carrageenan or guar gum, and avoiding dry recipes prepared with highly processed, rendered poultry meals. Every Hound & Gatos recipe is specifically designed with these requirements in mind.' Shoppers are taking a closer look at what is in their pets' food, agreed Sherry Redwine, owner of Odyssey Pets, a retailer in Dallas. 'When customers come in and say they want a 'natural food,' what they really want is a food that's healthy with high-quality ingredients,' Redwine said. 'But it's not enough for them to just see the word 'natural' on the bag. They still want to look at the ingredients—as they should.' Elements such as high-quality protein, life-stage and breed-specific formulas, and superfood ingredients are important to cat owners, Perches said. 'But even more influential are the health benefits tied to them such as unique formulas for growing kittens, indoor adults and senior cats—as well as special-need solutions like weight and hairball management,' Perches added. 'Premium cat food consumers expect the same solutions as conventional products with the added confidence that what they are putting into their pet's bowl really is the best choice for long-term health.' Cat owners who want the best for their pets are willing to pay a bit more, according to Cadenhead. 'Freeze-dried diets are gaining in popularity, despite their relatively high price,' he said. 'I'd attribute this to the perceived quality and purity of the ingredients. Wet diets also remain a top choice for pet parents.' Serving Up Hydration The natural cat food category continues to broaden with new varieties, and many manufacturers are turning their attention to offering cats more hydration. 'Current trends in the marketplace show an increased focus on the hydration needs of cats,' Perches said. 'Cats have evolved from ancestors which had very little access to free water, so our cats have a low thirst drive and are metabolically oriented to obtaining water from their food sources. Providing moisture during mealtime through a canned food, topper or broth will increase a cat's water intake in a way that is in sync with its natural behavior.' Perches said that Nulo is innovating in the cat hydration space with a variety of wet foods and toppers including Hydrate water enhancers as well as three recently introduced product lines for cats: Nulo FreeStyle Signature Stews, Nulo FreeStyle Pâté Cans and Nulo FreeStyle Chunky Broths. 'Nulo's new recipes for cats include irresistible options like silky smooth pâtés, rich and hearty stews, and tender morsels in a savory broth,' Perches said. 'In addition to delivering high-quality, animal-based protein for cats, these new recipes also feature high moisture levels to help cats get their daily hydration.' Cat owners are seeking fresher formats, including raw food or gently cooked, human-grade food, Markenson noted. 'They're beginning to understand the potential problems with kibble that is cooked at high temperatures, and then coated with palatants,' Markenson added. Dr. Marty Pets launched Dr. Marty Nature's Feast Essential Wellness last year, which is selling well, he reported. The freeze-dried raw cat food line includes three formulas with different protein blends: Poultry; Fish & Poultry; and Beef, Salmon & Poultry. 'Each formula is made with premium meats for protein and omega-3s to support healthy teeth and skin, easy digestion, balanced energy and vital organs—and antioxidants and prebiotics from real seeds, veggies and fruit to support lasting health,' Markenson said. Upgrading Cats' Meals Cats are notorious for being picky eaters, so even those pet owners who want to make a switch to a higher-quality, natural food may face an uphill battle. But independent pet specialty retailers are well suited to help. Kaitlin McGrath, owner of Belmont Pet Shop in Belmont, Mass., said that many of her customers do require some guidance. This includes education on why making a switch to a more healthful food is worth the effort. 'Temperature, taste and texture are three of the most important factors to a cat,' she said. 'If the cat is already eating a pâté, stick with a pâté, but find a healthier option. If they really like shredded meat, look at the shreds. We can help to transition a cat by keeping it similar to what they're used to eating.' Mark Tincher, manager at The Pet Bowl, a retailer in Delaware, Ohio, agreed and said that cat owners commonly need some guidance. 'We only carry higher-quality brands here, but about half of cat food sales are issue driven,' Tincher said. 'The cat is experiencing a problem, so they make a switch. The other half are customers who realize there are better options out there but need some help. We are very selective about what we carry, so any choice here is a quality choice.' Amelia Perches, social media and PR manager for Nulo Pet Food, a manufacturer in Austin, Texas, said that with cats being so picky, trial sizes, free samples and/or a money-back guarantee can be excellent tools to encourage cat owners to try something new. 'Additionally, adding clip strips and endcaps with trial-sized packets within the primary kibble aisles can help to suggest a mixed feeding approach, while clip strips in sections like nutritional supplements can suggest a tailored solution for those searching to resolve a common issue like dry skin,' Perches continued. 'For those owners who aren't ready to commit to a diet overhaul, having small packages placed around the store can be an intriguing invitation to try it.' by PPN

Performance Trace Minerals Help Manage Canine Atopic Dermatitis in Dogs
Dogs

5+ MIN

Performance Trace Minerals Help Manage Canine Atopic Dermatitis in Dogs

Often an allergy is overlooked by the pet parent. One such condition is Canine Atopic Dermatitis (CAD). Canine Atopic Dermatitis is a hypersensitivity or allergy of the skin that causes inflammation or irritation. In fact, it's the second most common allergenic skin disease, second only to fleas. It's quite common in dogs, but atopy can also affect cats as feline atopic dermatitis. Allergic reactions can be brought on by normally harmless substances like grass, mold spores, house dust mites and other environmental allergens. But it can also be caused by an internal allergy, such as food. CAD starts with an itchiness of the skin prompting your dog to begin scratching. Just like humans, dogs have normal staph and strep bacteria on the skin surface, but with excessive scratching the skin may break. When this happens, staph or strep bacteria may enter the broken skin and cause a bacterial infection. CAD can make life uncomfortable for your pet and, in its worst case, can affect their attitude and overall well-being. Unfortunately, symptoms of CAD vary, making it hard to diagnose. Some dogs have intermittent itchiness, so it's not really a problem, but it may progress to severe skin irritation causing constant discomfort with chronic or almost constant itching, biting or scratching of the skin. If not controlled and treated, this may lead to significant skin damage, hair loss, loss of sleep, possible infection or other complications. What Causes Dermatitis in Dogs? Our family companions are sensitive to allergens just like we are as humans. Pets suffer from seasonal allergies and fleas — as well as have reactions to shampoos or detergent used to clean our pet's bedding. An outside dog may have allergies to sawdust, straw or hay used for bedding or even normal grasses and plants in the yard. Now take that one step further, they may also have sensitivity to specific food-borne allergens or a medication. Canine Atopic Dermatitis Treatment Options There are two effective medications for CAD — glucocorticoids and cyclosporine. While both products have shown efficacy in controlling the itchiness associated with CAD, they can negatively affect hair growth and in some cases, cause a dog to lose its hair. Research has proven that zinc — an essential trace mineral — is a constituent or activator of at least 300 known enzymes, including those important for skin and wound healing, as well as cell replication. Rapidly dividing cells, such as those of the epidermis or skin, are dependent on zinc to provide a strong skin or epithelial barrier against bacteria. This is important, as between six and 20% of the zinc stored in the body — human and animal — is in the outermost epithelial layers of the skin. Interestingly, the lining that protects the gastrointestinal and respiratory tracts is also protected by an epithelial layer. To demonstrate the potential superpowers of Zinpro zinc, Zinpro Corporation partnered with McKeever Dermatology Clinics based in Minneapolis, Minnesota, to prove that supplementation of this special form of zinc in a dog's diet can help reduce the severity of CAD. The research project started with 36 dogs diagnosed with CAD and on a controlled glucocorticoid or cyclosporine medication program and were under a veterinarian's care for more than one year. Each dog in the study was evaluated using the Canine Atopic Dermatitis Lesion Index (CADLI) scoring system. The veterinarians and pet parents were asked to score how itchy their pet was using a scale ranging from a normal dog with no itchiness (0) to a dog with almost constant itching (10). Each dog received a supplement that contained a combination of ZINPRO® zinc methionine, biotin and essential fatty acids, or a placebo with biotin and essential fatty acids but no zinc in a random order. The biotin and essential fatty acids are key to maintaining skin structural integrity and functionality and are important to some immune cell functionality too. This was a double-blind research study, so the veterinarians didn't know what the client was getting, and the pharmacist didn't know what they were dispensing. Each dog received one of the two treatments for 12 weeks, and then switched to the opposite treatment for another 12 weeks. Note: each dog received both treatments, ZINPRO and Placebo in a random order.  Each dog was evaluated using the CADLI scoring system every four weeks of the study. After dogs had received the ZINPRO zinc methionine treatment for eight weeks the following results were found: 44% reduction in CADLI score with no change in dogs receiving the Placebo treatment. 69% of dogs on cyclosporine and 55% on glucocorticoids were able to decrease their medicinal dosage by half without incurring an allergy flare. Visual observations revealed an improvement in skin and coat quality.     Zinc Helps Control Canine Atopic Dermatitis People have asked, 'Why can't I just apply a zinc methionine cream to the skin of my dog?' Well the interesting thing about ZINPRO zinc methionine is that it works from the inside out, strengthening the skin and immune system to respond to allergens in the external environment or internal food-borne or medicinal allergens. Zinc is critical to that protective epithelial barrier and/or lining and a key component and building block in both the skin and immune system. That's one of the real keys to this study: It helps demonstrate that not only are we helping enhance the immunity of these animals, but we're helping to improve the efficiency of their immune systems to make them more resilient against environmental or internal allergens. Zinpro has conducted dozens of studies that prove zinc from Zinpro Performance Minerals® (ZINPRO zinc methionine and Availa®Zn) can improve the integrity of the lining of the gut by 15% to 40% and improve the outer skin of the body by over 40%. To learn more about canine atopic dermatitis and how zinc from Zinpro Performance Minerals can help you manage this allergy of the skin, visit our website. To learn about feeding performance trace minerals in your dog's nutrition plan, contact a Zinpro representative today.  Written by: Dr. Dana Tomlinson - Zinpro: Dr. Tomlinson earned his doctoral degree in animal science – ruminant nutrition from Virginia Polytechnic Institute and State University. He directs aqua, equine and companion animal research and provides technical nutritional services for the Zinpro RNS specialty team worldwide.

Dermatitis, gastropathy among top pet insurance claims
Dogs

2+ MIN

Dermatitis, gastropathy among top pet insurance claims

Using its database of more than 1.1 million pets, the insurance group has analyzed more than the 1.35 million claims it received last year for treatment related to medical conditions impacting dogs and cats. For the 10th year in row, skin allergies were the most common health issue affecting dogs, with more than 335,000 individual claims received. Meanwhile, for cats, feline cystitis, or lower urinary tract disease (LUTD), was the most common medical condition, receiving more than 16,000 individual claims. 'When we talk about protecting pets from the unexpected, there can be a temptation to jump straight to big ticket items, like cancer or orthopedic disease,' says Nationwide's chief veterinary officer, Jules Benson, BVSc, MRCVS. 'While these are definitely situations where it's beneficial to have pet health insurance, the idiom, 'common things occur commonly' runs true.' The top medical conditions prompting veterinary visits for dogs and cats last year (according to Nationwide) are as follows: For dogs: Atopic or other allergic dermatitis Otitis externa Enteropathy Gastropathy Benign skin neoplasia Pyoderma and/or hot spot Anal gland sacculitis/expression Degenerative arthritis Periodontis, tooth infection, cavity, or abscess Canine cystitis For cats: Feline cystitis or lower urinary tract disease Renal disease or failure Gastropathy Periodontis, tooth infection, cavity, or abscess Enteropathy Hyperthyroidism Diabetes mellitus Otitis externa Feline upper respiratory disease complex Atopic or other allergic dermatitis For a single dog, the highest cost from the top 10 conditions came in at just over $16,700 for degenerative arthritis, Nationwide reports. For cats, the highest cost was more than $19,000 for feline cystitis. The insurance group also covered more than 9,300 individual claims for 'fever of unknown origin/undefined' diagnoses in cats. by Veterinary Practice News

More Cat Owners Are Turning to Premium Foods
Cats

7+ MIN

More Cat Owners Are Turning to Premium Foods

The premium cat food category has seen steady growth over the past few years, with sales driven by factors such as greater awareness of pet nutrition, increased availability of formats beyond kibble and canned, and, of course, the coronavirus pandemic. 'Not only did cat ownership grow over the last two years, but people have become more concerned about their own personal health, as well as that of their pets,' said Rob Cadenhead, general manager for St. Francis, Wis.-based Gott Pet Products, the parent company of manufacturer Hound & Gatos. 'With that, consumers have started taking the time to read ingredient labels more carefully. … They seek brands that take a science-based stance and utilize clean, simple and natural ingredients.' The Natural Pet Enrichment Center, a retailer in North Royalton, Ohio, carries only super-premium brands. Owner Christine McCoy said the store's cat food sales were up more than 16 percent in 2021, with wet cat food up more than 27 percent. 'I feel that cat customers are purchasing premium foods at a faster rate than dog owners [are] switching,' McCoy said. 'It may be that cats are fed a smaller portion and there are so many options now available for premium diets.' Upgrading a cat from a value diet to a premium diet can cost just a few extra dollars per week, whereas sustaining a dog, especially a larger breed, on a premium diet is simply a larger financial commitment, explained Roman Shpak, senior brand executive for Kormotech, a Lviv Oblast, Ukraine-based manufacturer. Kormotech is the parent company of Optimeal, a new-to-the-U.S. pet food brand. The likelihood of cat owners to convert to premium diets varies by location, said James Conaway, the Southern California territory manager for NutriSource Pet Foods, a manufacturer in Perham, Minn. 'In the cities, consumers are just as likely [as dog owners] to buy premium food for their cats,' he explained. 'They are well-informed and concern themselves with the details. In my more rural areas, I see more of our middle price point foods leading sales. I find that there are more animals per household in the rural areas. The pet food budget has to spread further.' Raw and freeze-dried options for cats continue to increase in availability, though there are still significantly more options for dogs, said Brandon Forder, vice president of Canadian Pet Connection, a retailer in Meaford, Ontario, Canada. 'Freeze-dried and dehydrated raw foods across the board are the fastest-growing segment of my business,' Forder said. 'Cats, as obligate carnivores, should really be on a raw diet, but for whatever reasons, people may have bacteria concerns or they don't want to handle raw meat all the time. The dehydrated raw offers all of the benefits with really none of the inconvenience [of raw feeding].' Another trend Forder is seeing is cat owners focusing on finding foods with a specific measurable like grain free, organic or a particular protein. There is also huge consumer demand for sustainably minded brands, he noted. 'A lot of customers are not necessarily looking for the brands that just make the healthiest food,' he said. 'They're looking for brands that make healthy food but also have smart, environmentally conscious, sustainable philosophies.' Shelf-worthy Solution Diets Many cat consumers are seeking specific attributes in pet food, but with manufacturers offering foods that are formulated to meet cats' varying health needs, retailers are well positioned to offer the solutions their customers expect. Optimeal introduced its entire cat food line to the U.S. in late 2021. The company's meat-first options include eight dry recipes like Grain Free Chicken & Veggies and a Turkey & Oatmeal weight management formula, as well as four wet pouch recipes. All Optimeal products are specifically formulated to provide immunity support, Shpak said. Optimeal diets are available for distribution through Phillips Pet Food & Supplies. Evanger's Dog & Cat Food Co. in Markham, Ill., rolled out its new EVx Restricted Diet line for cats in late 2021. The company identified common feline health issues and created five solution recipes: Weight Management, Senior and Joint Health, Low Phosphorus, Bland Diet and Urinary Tract. Consumer response to the canned diets has been so positive that it has been a challenge to keep up with demand, said Evanger's owner and president Holly Sher. Retailer Education -  Lean on Your Manufacturers With the right product knowledge, independent pet supply retailers can boost sales in the cat food category and establish themselves as the go-to pet nutrition source for cat owners in their community. 'It's important that retailers are well educated in this category and the specific brands they carry,' said Rob Cadenhead, general manager for St. Francis, Wis.-based Gott Pet Products, the parent company of manufacturer Hound & Gatos. To build their understanding of the benefits and differentiators of the cat foods they carry, retailers should be able to turn to their manufacturers for a wide range of educational materials and trainings for store leadership and employees, manufacturers agreed. As Optimeal introduces its products to the U.S. for the first time, arming retailers with the information they need to speak knowledgeably about its product line is a priority. 'We recently sent our retailer partners a 40-page training booklet as well as a comprehensive catalog that covers every item in our dry and wet food line,' said Roman Shpak, senior brand executive for Lviv Oblast, Ukraine-based Kormotech, Optimeal's parent company. 'Our sales force is constantly in the field conducting training sessions, and store staff members can always contact our help desk for advice. In short, we do everything we can to help them confidently recommend a range of immunity support formulas that are unique to the industry, with innovative packaging that's second to none.' For nearly 20 years, manufacturer Evanger's Dog & Cat Food Co. in Markham, Ill., has put out an annual calendar that includes a problem-solution feeding guide and lets retailers know its specials far in advance. For example, one month the manufacturer may run a sale on all its Against the Grain canned diets, and another month it may offer a deal on all its organic SKUs. 'The calendar is just a wealth of information—it's a great, great tool,' said owner and president Holly Sher. 'It talks about problem-solution, rotational feedings, optimal nutrition, what to do with allergies, organic [foods]. … Everybody submits their dogs and cats to get in the calendar, and they win prizes. The retailers get it for free; the general public just pays whatever it costs me to send it out.' Marketing - Give Them a Taste Retailers can promote premium cat food in a number of ways, and some of the best strategies to encourage owners to try new foods—samples and satisfaction guarantees—take into consideration the picky nature of cats. 'Sending home sample bags of food for cat owners to place in a small bowl next to their current foods, that will give their cats an opportunity to try [it], and if they do like it, it offers variety,' said Christine McCoy, owner of The Natural Pet Enrichment Center, a retailer in North Royalton, Ohio. Even giving out cat food samples to customers buying dog food can be beneficial, said Kelly Burns, territory manager of Colorado, Wyoming and Utah for NutriSource Pet Foods, which is based in Perham, Minn. 'In over 50 percent of dog households, there's a cat, and if we can give them a taste of what we have to offer, we're sure to get a new customer,' Burns said. McCoy also suggests retailers guarantee the food they sell, especially canned foods. She tells customers to rinse out the can or pouch and bring it back for a refund if their cats turn up their noses. Owners are more willing to try new foods with picky cats if they know they can be refunded, she said. The Natural Pet Enrichment Center has also had success with mix-or-match buy 12 cans, get 10 cents off deals. Brandon Forder, vice president of Canadian Pet Connection, a retailer in Meaford, Ontario, Canada, said cat owners are hungry for nutritional information. The retailer offers only premium brands in the top 5 percent tier of quality. Each year, the store ranks the top 10 Canadian cat and dog foods on its blog. Forder said the lists are unbiased, as the store has no exclusivities or partnerships that help certain brands rank higher than others. 'That is a tremendous resource for cat owners when they are looking to find healthy options for their pets but they're not exactly sure what to go with,' he said. 'They want to know what is the best and how does it stack up with the others.' The top 10 lists create a great sales funnel and 'real quick call to action,' Forder said. Customers are able to click links that go right from the list to the store's site, where they can purchase the products directly, often with a promo code. by Page Gilbert  

What will it take to end pet homelessness?
Dogs

6+ MIN

What will it take to end pet homelessness?

Nothing brings joy to a home quite like a pet — and in an ideal world, all pets would live in loving homes. All dogs would have beds to snooze on and parks to play in. All cats would have laps to curl up in and toys to bat around the living room. After all, don't they deserve it for the endless cuddles, slobbery kisses, and getting us out of the house (and out of our heads)? One look at rescue accounts on social media, though, and it's clear this is far from the reality today. Worldwide, pet homelessness is a persistent, complex issue, with hundreds of millions of stray cats and dogs living on the streets or in shelters. Some of these animals may find homes through adoption. Jill Hilbrenner, Vox Creative's executive editor, welcomed her second rescue pup earlier this year, and says she can't imagine getting through the pandemic without Suzy Lee and Blanche. 'Having a dog — and now having dogs, plural — is grounding,' she says. 'When I feel my chest clenching from worry, I can look at my dogs, and it helps that melt away. I'm not saying skip the therapist, but I am saying dogs are great medicine.' That said, she adds, 'It breaks my heart thinking about what they had to go through before we met.' Where we stand today Even with so many prospective owners willing to rescue — and with dog and cat ownership on the rise in countries like China and India — we have a long way to go. But how far, and how can we get there? Mars Petcare took on a first-of-its-kind initiative to answer these questions by measuring the global scale of cat and dog homelessness and helping to identify the root causes. Created with a panel of animal welfare experts and organizations, the State of Pet Homelessness Index analyzes data from 200 global and local sources to quantify the issue and help identify its underlying causes at a country-specific level. The initial phase evaluates nine countries on their care for, acceptance of, policies to support, and cultural attitudes towards pets to help provide a crucial benchmark to measure progress. In the UK, for example, data show strong legislation protecting animals against cruelty brings the Index score up, but show it's pulled down by a lack of pet-friendly housing. While in India, data show most people report a positive experience owning a cat or dog, but a high prevalence of strays and a low sterilization rate represent significant obstacles to tackling pet homelessness. The past tells us that progress is possible, though. In the 1970s, the US was euthanizing 13.5 million homeless dogs and cats yearly; today, that's down to about a million annually, even as the country's pet dog and cat populations have more than doubled. 'There's been a huge improvement in the way [animal welfare organizations are] seeing this particular challenge,' says Andrew Rowan, president of WellBeing International and one of the Index experts. 'And so the question is: how much better can we do, and how do we get there?' Addressing a global issue According to Index data, 224 million homeless cats and dogs live in the US, UK, Germany, China, India, South Africa, Greece, Mexico, and Russia. Of those, 114 million are stray cats, 91 million are stray dogs, and 19 million are cats and dogs in shelters. At the start of the Index project, Mars Petcare's Advisory Board began with one fundamental question: What does the word 'homeless' mean for pets? Homelessness looks very different from one country to the next, so a one-size solution is unlikely. In some regions, says Rowan, it's common for dogs and cats to get food and shelter from the community, but that stops short of veterinary care. Sterilization is often credited with reducing the number of US dogs and cats euthanized, but a similar initiative in India would mean sterilizing 30 to 50 million female dogs — a massive undertaking that won't happen overnight. Once pet homelessness is defined, the data show a localized approach is needed. Why measure pet homelessness? Science tells us that both humans and pets benefit from the other's companionship. For humans, research shows pet ownership can have positive physical and mental health impacts by reducing stress, lowering blood pressure, and helping prevent heart disease, among other illnesses. Dogs can also experience spikes in oxytocin — a neurochemical closely associated with trust, love, and social bonding — during positive interactions with their owners. Dogs have evolved over generations to be largely reliant on humans for food, shelter, and care, and without sustained care they're more susceptible to disease, malnutrition, and accidents. 'Across our family of veterinary businesses, our Associates have seen the problem of pet homelessness around the world and have worked to provide care and support for these animals,' says Jen Welser, Mars Veterinary Health's chief medical officer. 'We've implemented a wide range of programs on responsible pet-ownership education, improving access to veterinary care, and shelter support.' Until now, Welser notes, there was no way to reliably evaluate such a multifaceted issue, and no clear way to measure programs' impacts. The housing dilemma Many pet owners (especially those in big cities) know the challenge of finding pet-friendly housing. Policies that ban or restrict animals can deter many people from adopting pets or even drive owners to relinquish pets they have. According to Index research, more than half of prospective owners said it's hard to find a rental that allows dogs, and 1 in 4 agreed it was difficult to find one permitting cats. 'There's a mantra, especially in the United States, that there are too many animals and not enough homes,' says Ellen Jefferson, president and CEO of Austin Pets Alive! and American Pets Alive! 'And the reality is there are enough homes, but if a lot of those homes are not inclusive of the pet part of the family, then that is driving shelter intake and driving animals to be euthanized in shelters.' With more data and awareness, she says, lawmakers and landlords can take steps to address this issue. Creating care for all Improving access to quality veterinary care is also essential. According to the Index data, one in three pet owners avoid the vet because of cost concerns. With more education and support, owners could be better prepared for costs when they arise. 'If we can really hone in on providing that support, think about the dramatic decrease in shelter intake that would happen,' says Jefferson. Plus, this support doesn't just help pets — it also helps the people that love them. Before adopting, Hilbrenner studied up on caring for rescues — 'how to appear non-confrontational, how to read dog body language' — and over time, she says, both dogs have gained confidence. Still, it's an ongoing process. 'I like to think we're teaching each other to be more trusting and to spend less time in fight-or-flight stress mode,' she says. People thrive with pets, and pets thrive with people — and with the help of the Index, a world where both have access to the support they need is in sight. 'For the first time, we have insights into which factors are influencing the issue most in each country. This means we can lean into the most impactful ways to make a difference to help deliver on our purpose: 'A BETTER WORLD FOR PETS,'' says Mars Petcare's Welser. 'Our aim is that we — along with animal-welfare organizations, policymakers, pet professionals, academics, and researchers — can use this tool as a reference point that will better equip us all as we work to help end pet homelessness together.' by Hilary George-Parkin - Mars Pet Care

How Pet Food Influences on Hyperactive Dogs
Dogs

4+ MIN

How Pet Food Influences on Hyperactive Dogs

By Luciana Chippano

This time we´ll review the different characteristics that a food should have (or not) for hyperactive dogs. Certain breeds of dogs historically destined for hunting, herding and rescue such as the Doberman and German Shepherd have been used for these activities precisely because of their high amount of energy. So, logically, they need a diet that is adjusted to the energy levels they use and the amount of activity they do on a daily basis. When we exercise (both animals and humans) we produce a large amount of free radicals (molecules that are harmful to DNA). A great way for the body to neutralize the oxidative action of free radicals is through the consumption of antioxidants. Scientific evidence Antioxidants In 2018 the Journal of Animal Science published a study where American foxhounds were evaluated during their hunting season. To do this, all the dogs were divided into two groups: one was fed a balanced food labeled "for high performance"; the other group received a similar diet, but with supplements of antioxidants, vitamins C, E, lutein, zinc, and taurine. During the study, all the dogs were taken hunting for a period of between 2 and 5 hours with a frequency of 2 to 3 times a week. At the end, blood samples were taken to evaluate and compare the levels of oxidative stress and other blood metabolites with the samples taken before they started the diet and with others taken throughout the 7 months that the investigation lasted. It was confirmed dogs consuming a diet rich in antioxidants have lower levels of oxidative stress; however, that group of dogs did not perform better. However, although the increase in antioxidants did not change physical performance, it did improve general health: it was found that, in the course of the research, dogs fed the diet without supplements had a large decrease in their levels of taurine and vitamin E. On the other hand, in the dogs that were given supplements, maintained or improved levels of taurine and vitamin E were observed. Protein Dr. Joseph J. Wakshlag of Cornell University School of Veterinary Medicine focuses his studies on the relationship between protein intake and the health and performance status of active dogs such as the English Greyhound or Siberian Husky. Wakshlag has stated that a study was conducted focused on analyzing dietary proteins and their ability to preserve musculoskeletal integrity, as well as to promote the maintenance of the levels of total proteins, albumin and red blood cells. Serum hematocrit and albumin levels tend to decline while a dog is training or engaging in vigorous physical activity, and adequate protein intake is beneficial - this study stated that between 24% and 30% of metabolizable energy in the dog's diet Active ingredients should be highly digestible animal protein, ej.: lamb, beef and chicken. Professionals Opinions Veterinarian Lee Danks conducted in-depth research on canine behavior and feeding, which is summarized: Protein is frequently an influencer on behavior. High protein diets are believed to lead to increased hyperactivity. Studies in the area often focus on specific amino acid neurotransmitters and hormone precursors as responsible dietary linkages. L-tryptophan (a precursor to serotonin) is unique to dogs: the concentration of this neutral amino acid relative to others in the same group is what appears to have a greater effect on behavior. Factors such as digestibility and carbohydrate intake affect the uptake and transport of L-tryptophan across the blood-brain barrier. Carbohydrates the type of carbohydrates determines the postprandial state of the animal, the duration of satiety and the relative energy density of the diet. The digestion and absorption of simple monosaccharides affects fluctuations in blood glucose (and the availability of L-tryptophan). For her part, Dr. Karen Shaw Becker has given her opinion about food for hyperactive dogs: 'Athletic dogs must consume adequate amounts of antioxidants to avoid the damage that free radicals can produce. Fresh food is a good way to provide antioxidants to dogs with intense periods of activity. Also, according to new research, it is important that all hyperactive dogs consume the right amount of taurine to protect the heart. Very active dogs need a diet rich in nutrients, the protein source must be of excellent quality and of animal origin, and the diet must be relatively high in fat'. To consider There are certain nutrients that, as an industry, we must make sure that they are present in a food specially designed for hyperactive dogs or that will go through periods of great physical activity, such as hunting dogs or police dogs. Vitamin A and carotenoids: found in the liver, in brightly colored fruits and vegetables like broccoli and carrots. Vitamin C: found in citrus fruits, green peppers, and green leafy vegetables. Vitamin E: found in nuts and seeds. Selenium: it is in protein sources such as fish, chicken, beef and eggs. Lutein: in quantity in dark green vegetables like spinach and broccoli. Dogs that by breed or by activities are in a constant energy drain need a diet that is richer in nutrients. Your body needs certain specifications that, as we have seen in the article, can be achieved by making some adjustments to traditional food formulas. It will be up to the industry, once again, to supply the demand for these canines. By: All Pet Food

To Chelate or Not to Chelate Minerals?
Cats

3+ MIN

To Chelate or Not to Chelate Minerals?

The Association of American Feed Control Officials (AAFCO) has published minimum requirements for each of the 12 essential mineral for dogs and cats. Currently, AAFCO nutrient profiles only set maximum amounts for iodine for cats and iodine, calcium, phosphorus, and selenium for dogs. Minerals in pet foods come from the main ingredients – liver is a good source of copper and iron, bone meal is a good source of calcium and phosphorus, and potatoes are high in potassium – or can be added as concentrated supplements if they are not in high enough amounts in other ingredients to meet the AAFCO minimum requirements. Minerals that come from pet food's main ingredients The minerals that come into the diet from the main ingredients like meats are often called 'organic' or chelated minerals. This has nothing to do with the definition of organic we usually think about for pet or human foods, but instead is the definition of 'organic' based on chemistry – it means that these minerals are chemically bound to proteins and other biological molecules. Similarly, the term 'chelated' means 'attached to a biological molecule'. Supplemental minerals Concentrated mineral supplements added to pet foods can be lab-created chelated versions or they can be the mineral as it is found outside the body in nature – as an 'inorganic' mineral. Copper sulfate, potassium chloride, and sodium chloride (table salt) are examples of inorganic minerals used in pet foods. Commercially-made chelated minerals are a newer ingredient in the human and pet food chain. An example of a chelated mineral ingredient in a pet food is 'zinc proteinate', which is zinc attached to a small piece of protein. Because they more closely resemble the minerals that come in with other pet food ingredients, chelated minerals can sometimes have higher absorption by the dog or cat – so less of the chelated mineral may be needed than the inorganic mineral to result in the same effect in the body. Many 'premium' pet foods use chelated minerals in place of inorganic ones and market them as being better, healthier options than inorganic minerals. Which types of minerals are the best? The truth is that chelated minerals are not always more easily absorbed by pets and even when they are, greater absorption is not always a good thing. The majority of the research over the past decades that has developed safe minimum and maximum levels of minerals for pets such as those in the AAFCO nutrient profiles, has used inorganic minerals, not chelated minerals. Therefore, substituting a chelated mineral at the same amount as an inorganic mineral could increase the risk of toxicity and adverse health effects. We need new studies that look at the minimum and maximum doses of chelated minerals for healthy pets and those with certain disease conditions to help ensure that if chelated minerals are included in a diet, they only benefit the pet, not potentially cause harm. Generally speaking, chelated minerals probably have the most potential for pets with known digestive issues that could reduce their ability to absorb nutrients from their food, or when used as supplements for pets with confirmed mineral deficiencies. For pets at risk of excessive minerals, like pets with copper storage disease or bladder stones, diets that use inorganic sources might be preferable. Always talk to your pet's veterinarian if you have questions about your pet's mineral needs before adding a supplement! Bottom Line For the majority of pets, the type of minerals in the food probably doesn't matter as long as the diet you choose is high quality and 'complete and balanced'. Based on our current knowledge, it is unlikely to be worth it to pay more for a diet with chelated minerals for the average healthy pet. Always talk to your veterinarian before adding any mineral supplements to your pet's diet.  by Cailin R. Heinze, VMD, MS, DACVIM (Nutrition)

The Top Three Distributors Join Forces to Accelerate Sustainability
Dogs

3+ MIN

The Top Three Distributors Join Forces to Accelerate Sustainability

Collaboration is the new competition. As a break from the persistent race to the top between contenders, the leading three independent distributors including Pet Food Experts (PFX), Phillips Pet Food Supplies and Animal Supply Company unite as Icon Pet Sustainability Coalition (PSC) members to pioneer the adoption of sustainable business practices. 2020 was not an easy year for distributors who were caught in a complex web of serving retailers; many who struggled to keep doors open or shift to online purchasing and delivery services, and at the same time distributing products from brands that are experiencing massive supply chain disruption. And then, to add pressure to an already stressed system, pet parents also stockpiled pet food causing unpredictable demand shifts. Nonetheless, the industry fared well as pandemic pet ownership soared, and out of the ashes of struggle comes new opportunity for building back better. As the first distributor member of the Pet Sustainability Coalition, Pet Food Experts had an active year when it comes to sustainability, spending much of 2020 and early 2021 hard at work to support Flex Forward, the first all-inclusive pet food packaging recycling program. Using reverse logistics, PFX rallied retailers and pet parents in the Pacific Northwest to generate approximately 7,000 lbs or 33,500 total used pet food and treat bags. This initial test was set out to inform a potential nationwide recycling program with more than 300 million pet food bags currently ending up in a landfill due to their hard-to-recycle nature. While this unique pilot is a small step in addressing the waste footprint of the 100-billion-dollar pet industry, if scaled, it would provide a solution to one of the industry's most pressing environmental issues. 'Bringing industry leaders together is a necessary escalation in supporting the large-scale efforts that must be mobilized to advance sustainable business practices worldwide,' said Michael Baker, Pet Food Experts' Chief Executive Officer. 'We are making sustainability a priority and this partnership is a step forward in our commitment to reduce the overall environmental impact in our day-to-day business operations,' continued Baker. This is only a single example where collaboration will be required to achieve PSC's vision for the pet industry to make a positive impact on the environment and communities where it does business. Since 2020 was the hottest year on record, there is an increasing sense of urgency to take action. The business community is one of the best levers for change as it can often move faster than the government, and with more impact than an individual, while at the same time reaping greater profitability and return on their investments. While Phillips and Animal Supply Company are new to the Pet Sustainability Coalition, they have arrived ready to take action and with robust enthusiasm. 'As part of our commitment to the pet industry and the environment, Phillips Pet Food & Supplies is proud to become a new member of the Pet Sustainability Coalition. We see our partnership with Pet Food Experts and Animal Supply as the first step in our effort to lessen the environmental impact our industry has on the planet.' said Blaine Phillips, Chief Executive Officer of Phillips Pet Food & Supplies. 'As we begin a new chapter in the evolution of Phillips Pet Food & Supplies, we are proud to strengthen our environmental focus as well as helping to enhance our manufacturer and retail partners' focus on sustainable business practices.' 'At Animal Supply Company, our vision is to have a world where every pet and human is happy, healthy, and safe. This means taking an active responsibility in protecting our planet earth through meaningful sustainability practices that lead to a cleaner and more eco-friendly future for our families, retail partners, and vendor partners. We're proud of our industry forging this partnership with PSC and we look forward to making a difference in changing this world through aggressive social responsibility aimed at protecting the environment', says Tim Batterson, CEO, Animal Supply Company. With three major distributor partners now collaborating to drive impact, the Pet Sustainability Coalition is poised to accelerate and scale its programs to deliver optimal solutions that will catapult the industry forward toward a future that is better for pets, people and planet. Join the movement and become a PSC member by visiting www.petsustainability.org today. by Pet Food Experts 

Managing Feline Stress
Cats

5+ MIN

Managing Feline Stress

Dogs have a reputation for being the expressive and sensitive pets, while cats are seen as emotionally aloof. However, looks can be deceiving. In fact, felines can suffer greatly from stress and anxiety, just like their canine counterparts.  '[Cats] are far more creatures of habit and even the slightest change in routine, diet, environment or schedule can cause anxious or fearful actions, aggressive behavior or improper elimination,' explains Michele Crowley, senior vice president of marketing for H&C Animal Health. Relieving cats' stress is about more than simply righting behavioral issues, though. If left unaddressed, it can place strain on or even break the relationship between the pet and the parent. 'The number one reason cats are returned to shelters is inappropriate peeing,' says Julianna Carella, founder and CEO of Treatibles. 'Often, this behavior is rooted in stress. Being back in a shelter can cause even more stress. It's a viscous and sad cycle. Helping cats reach a state of calm can literally be a life-or-death situation.'   Luckily, pet specialty retailers can play a key role in stopping this unfortunate cycle by providing owners with the education, resources and calming aids they need to manage their cats' stress.  Symptoms and Triggers The first step to addressing feline stress is determining when and why they feel this way. Since cats can't talk, though, pet parents must rely on other means of communication.  Retailers can help bridge this communication gap by educating owners about the common symptoms of stress in cats, including self-isolation, pacing, excessive shedding, overgrooming, weight loss, lack of appetite, diarrhea/constipation, aggression, spraying, increased vocalization and urinating or defecating outside the litter box. Pet parents may also need assistance identifying the root cause of their stress. While every cat is different, triggers may include things like boredom, overstimulation, loud noises, new people or pets, moving houses, changes in routine or invasion of their personal space.  'Even simple grooming tasks like trimming claws can cause stress for both cat and owner,' says Ashley Stafford, brand manager for Paw CBD. 'And almost every cat owner dreads anything that requires getting a cat into a carrier, from veterinary visits to travel.'  Aids to Address Stress In an ideal world, pet parents would be able to remove all the stressors from their kitty's life. However, since we don't live in an ideal world, manufacturers have created other solutions to help keep cats calm.  'After years of being misunderstood, cats are finally having a moment,' says Carella. 'Pet parents have more access to information from top cat behavior experts and feline-only veterinarians. They understand that managing a cat's stress is important for the whole family. And they are seeking products to help.  'It is a great opportunity for retailers to carry a variety of products and to equip themselves with knowledge about what each one offers.'  This is especially true as the world begins to open back up, adds Crowley. 'More people will be hosting guests, traveling, and celebrating holidays, which can trigger a cat's anxiety response,' she explains. 'Having calming solutions on shelf will be important as pet specialty stores and their employees are a great 'go to' source for pet parents.' Since every cat is different, it's important for retailers to offer a robust and diverse selection of calming aid products. One tried-and-true option: products like sprays, chews and infusers that harness the power of pheromones and cats' natural instincts. 'Felines have a specialized organ on the roof of their mouth called the vomeronasal organ, also known as the Jacobson's organ,' says Crowley. 'This gives cats 10-times the smell receptors as humans, making pheromones critical in the way they communicate. For example, a mother cat uses facial pheromones to help her young ones feel safe. Tapping into this natural communication, pheromone-based products like bSerene, mimic these signals to help reduce stress related behaviors in a safe, drug-free way.' Another increasingly popular calming solution are products for cats featuring cannabidiol or CBD. According to a recent Brightfield Group report, there has been a 4 percent increase in CBD product use for cats between 2020 and 2021. 'People who have used CBD for themselves and been happy with the results are naturally turning to this hemp-based option for their pets,' says Stafford. 'With that, calming-specific products have seen a surge in the last few years. As with any trend, people see what works best for them and seek out similar options for their pets, wanting to share the same positive benefits.' It's important to note that research is still being conducted into the actual effects of CBD on pets. However, many owners find that CBD is an effective way to not only relieve cats' stress, but also benefit their overall wellness.  'There is nothing more holistic than CBD,' says Carella. 'It works with the neurological, physiological and immunological systems – the whole body. And with the correct administration of top-quality hemp-derived CBD, most cats experience relief.'  Selling Serenity Although dogs often appear to dominate the pet industry, studies show that within pet-owning households, cats actually outnumber dogs. One way to take advantage of felines' growing popularity – and distinguish your store – is by creating a wellness area just for cat-specific products. 'Cats are not small dogs, and products should be species-specific,' says Stafford. 'Unless they have both dogs and cats in the house, pet owners want to know the products they are trusting their cats to are made just for felines and aren't interchangeable.  'Retailers need to carry more cat-specific options, ones made specifically for the unique needs and physiology of cats.' Of course, given the relative newness of the category, one of the most effective selling tools at retailers' disposal is education.  'Retailers should have at least basic knowledge about the highlighted ingredients in the calming products they carry (whether they be herbs, flowers, amino acids, vitamins or CBD),' advises Carella. 'It is beneficial to carry brands that offer educational materials and training sessions for staff.'  Since many pet parents begin their search for a solution before they ever step foot in a store, retailers should meet them where they are – online. Consider adding educational materials and resources about calming on your website or social media platforms.  For the in-store experience, category signage should also be heavily based in education to help customers find the best calming aid product for their situation. This could look like signs touting the benefits of calming aids or signs connecting behavioral issues, like aggression or bathroom issues, to stress.  In-store events, like behavior education classes with local shelters or product demonstrations, are also a great way to engage and educate customers. 'For bSerene, we have also had a great deal of success with executing in store demos,' adds Crowley. 'One-on-one conversations have provided hands on education for shoppers regarding the benefits of using pheromone-based products. As a halo effect, these demos have also proved to be a great opportunity to educate store employees.'  PB By Carley Lintz

High-Protein diets help control Glucose in Cats
Cats

3+ MIN

High-Protein diets help control Glucose in Cats

The feeding of companion animals plays a key role in their correct development, as well as in the general health of pets, which may have specific needs depending on their size, age or pathologies. To know the effects that different types of diet have on companion animals, there are different scientific studies. In this regard, new research has recently been published that has evaluated whether diets rich in protein and carbohydrates exert differential effects on serum concentrations of cholesterol, triglycerides and fructosamine in healthy cats. To carry out the study, a randomized crossover diet trial was performed in 35 healthy shelter cats. After the baseline health exams, the cats were randomly assigned into groups that received a high-protein or high-carbohydrate diet during 4 weeks. The cats were subsequently fed a wash diet for 4 weeks before switching to either of the two diets studied that they had not yet received. Fasting serum cholesterol, triglyceride, and fructosamine concentrations were determined at the end of each 4-week diet period. The researchers note that cats on a high-carbohydrate diet had significantly lower serum cholesterol concentrations compared to baseline measurements. They also note that cats on a high-protein diet had significantly higher serum cholesterol and triglyceride concentrations, but lower fructosamine concentrations compared to baseline measurements. In contrast, overweight cats (body condition score [BCS]> 5) had lower concentrations of cholesterol and triglycerides in the high protein diet than cats in other BCS groups. All this indicates, according to the researchers, that high-protein and low-carbohydrate diets appear to be beneficial for short-term glucose control in healthy cats. A high-protein diet was associated with significantly elevated cholesterol and triglyceride levels in healthy cats, although the increase was significantly less pronounced in overweight cats. "This finding suggests that overweight cats process rich in protein diets, cholesterol, and triglycerides differently from non-overweight cats," the researchers conclude in the study. THE IMPORTANCE OF PROTEINS IN CAT DIETS The results of the study are in line with the recommendations recently published by Virbac on some important factors to consider when choosing a food for pets. Thus, from the company, they emphasized the importance of choosing the diet based on the pathologies that the animals present, since, as this study has shown, for example, overweight cats may not process diets in the same way as cats that do not suffer from this pathology do it. In addition, the company has always stressed the importance of taking into account the nature of pets when feeding them. In this sense, Sébastien Huron, CEO of  Virbac Group, recalled in a video the carnivorous nature of cats and the importance of providing them with a diet rich in animal protein. For this reason, from Virbac they insist that the premise of "high in protein of animal origin and low in carbohydrates" must always be taken into account, something very present in their Veterinary HPM range of food. And the fact is that the Veterinary HPM range, thanks to a low-carbohydrate and high-protein nutritional profile and the precise selection of functional ingredients, provides multiple benefits to companion animals, allowing them to enjoy greater protection of their condition. physiological and maintain good general health by Jorge Jiménez - Animal's Health

Pet humanization one of top consumer trends noted by ADM
Dogs

3+ MIN

Pet humanization one of top consumer trends noted by ADM

Drawing on research from its Outside Voice consumer insights platform, the company's top trends for 2022 point the way for ADM's innovation, renovation and development platforms, the company said. Many of the trends are being shaped by the coronavirus pandemic that has lingered for the past 18 months. 'Consumers today continue to navigate a tumultuous environment that has uprooted every aspect of their lives,' said Brad Schwan, vice president of category marketing at ADM. 'This has led forward-thinking brands to develop new solutions purpose-built to help consumers establish a sense of normality for themselves, their families and their pets. We're seeing everything from foods, feeds and beverages that promote gut health to plant-based meat and dairy alternatives to biodegradable packaging.' Heading into the new year ADM said it expects consumers to be more proactive about supporting their mind and body through a balanced approach to diet and lifestyle. The coronavirus pandemic has placed renewed interest on mental well-being, and ADM said it expects more consumers to seek effective ways to cope with stress and anxiety. Thirty-seven percent of global consumers expect the snacks they eat to improve their mental well-being, according to ADM's Outside Voice research. Another continuing trend is the shift toward plant-based lifestyles. ADM's research shows a flexitarian approach to eating has become mainstream as consumers look to functional, wholesome, plant-based nutrition to support healthy, environmentally friendlier lifestyles. Alternative proteins are likely to account for 11% of the total protein market in 2035, ADM said, driven primarily by COVID-19, which has accelerated interest in plant-based as a health-forward alternative for consumers who are paying attention to their body's nutritional needs. Third, consumers are seeking foods, beverages and supplements that support gut health and overall well-being. As a result, ADM said awareness of the microbiome as central to wellness has grown over time. Data from ADM Outside Voice indicates that 58% of global consumers are aware of the potential benefits that bacteria in the digestive system can have on their overall health. Clean label has been trending for several years and ADM said it expects clean and transparent sourcing to remain a key trend heading into 2022. Most recently, consumers have used the COVID-19 pandemic as an opportunity to place an increased emphasis on learning where their food comes from and trying to ensure the health and safety of themselves, their families, their pets and their communities. ADM said 58% of global consumers say they will be more attentive to locality claims as a result of COVID-19. The humanization of pets has taken on greater significance and will continue to shape trends next year, ADM said. In fact, many consumers are transposing their purchasing values and preferences onto their pets. ADM Outside Voice found that 30% of global pet owners spent a significant amount of time researching the best food options in the last year. Precise and responsible animal feeding, and the interconnectedness of the animal product supply chain is another trend top of mind for today's consumers, according to ADM. ADM said companies are taking steps to provide digital documentation explaining how animals are raised, particularly related to its consumption of antibiotics and/or growth hormones. Nearly half (49%) of consumers are willing to pay a premium for products with high quality assurances and verifiable safety standards, ADM noted. A seventh emerging trend is sustainable goodness. With nearly half of global consumers now more attentive to sustainability claims there has been a surge in demand for ethical production and sustainable sourcing practices — such as regenerative agriculture and carbon negative production to protect the food supply of the future, ADM said. Brands are responding by taking positions on environmental matters, aiming to reflect their commitments to increasing the sustainability of their production and distribution systems. Finally, the importance of advanced renewables and biosolutions is coming to the forefront. ADM noted research showing 38% of global consumers are now willing to pay more for products made with sustainable materials. Additionally, conscientious consumers are paying close attention to seeking food, personal care and home care products that support the needs of their families, the environment and their local communities. by Eric Schroeder - Pet Food Processing

What can probably happen when a dog is left alone?
Dogs

3+ MIN

What can probably happen when a dog is left alone?

The most important thing to understand is  the dog is a gregarious being, a social being that lives and is conditioned to live in a herd, together. He can't and doesn't want to live alone, so it is very difficult to find a hermit dog. In this context, you have to understand the dog and his behavior. How long can my dog ​​be left alone? Is he getting revenge when he breaks things in my absence? Why is he compulsively barking when I'm not around? These and many more questions are asked by a dog owner or guardian when that dog is left alone and problems appear. The maximum time a dog can stay alone is not a fixed and constant figure, but depends on many factors. One of them is age, it is not the same to leave a puppy alone for a long time than a mature adult dog or an old man. Puppy dogs, due to the need of their age, of very marked activity, cannot stay alone for long without making some express expression of their anguish at being without company. The same thing happens with old people, but due to the clear increase in emotionality in all its aspects as a result of age, to which is added the need to satisfy physiological urgencies more frequently that force them to transgress the learned rules. Another more than important factor is the state of physical health of an animal. Being alone for a long time, he cannot satisfy our expectations of harmonious coexistence. Race can play a role. In some very temperamental or very barking breeds, being alone can increase the chances of a convulsive and noisy stay, not compatible with our tranquility and that of the neighborhood. The dog's own character is very important when deciding how loneliness will influence its way of reacting to lonely time. The length of time the animal has been living in the house is very important when defining its reaction to loneliness. A dog accustomed to the house, to its environment, is not the same as an animal in the period of adaptation to a new environment. Complying with the minimum tolerable physiological interval in those animals that have been educated to relieve themselves in certain spaces (park, sidewalk, etc.) is essential to evaluate behaviors in the face of loneliness. As a general rule, a dog cannot be home alone for more than 8 hours without going out. Going out for the dog has the same effects that reading the newspaper has for us: it informs us, refreshes us and let us know what is happening in the world. The exit in a dog is not replaceable by a great bottom far from it. The dog needs to go out to "gossip" always with a collar, leash and bag to collect his fecal matter, but he always needs to go out. If it is not done in a timely manner, signs of serious pathologies may appear such as separation anxiety characterized by lack of appetite, compulsive barking or howling, elimination in inappropriate places, destructive mania and senseless behaviors such as wandering in circuits or something similar. Source: Infobae

Four ideas to keep our cat busy
Cats

4+ MIN

Four ideas to keep our cat busy

"Although our cats no longer need to hunt to eat, they retain the need to pounce on objects and play," experts say. A bored cat is a destructive cat, so it is necessary to have different options to entertain a cat at home. Felines remain in their homes and, unlike dogs, require greater imagination on the part of their owners so that they do not get bored and cause damage to the home. Playing with them will be a very beneficial activity, not only for adults and children, but for the pets themselves, since by playing with the cat the mental health of the animal is taken care of and the emotional ties with it are strengthened. "The games with the cat are important to provide the feline the stimulating environment that he needs to stay healthy and happy", indicated a study on feline behavior carried out by the University of Tufts, in Massachusetts, USA. The ancestors of the urban cat needed to hunt insects, birds, mice, and other small mammals to survive. "A wild cat can hunt between 10 and 20 small prey a day," explained scientists from the University of Ohio, USA, who carried out research on the importance of play for cats. These wild cats are prepared to pounce on any possible prey as soon as they detect it. "Although our cats no longer need to hunt to eat, they retain the need to pounce on objects and play," said these experts. Therefore, they explained, games are a basic need, which keeps the furry friend happy and motivated. Playing with the cat also helps its owner to bond with his pet, in addition to helping him smile more and be happier. Depending on the type of game, toy or activity and the interaction that the activity needs, the time that must be dedicated will be. If he gets bored easily, it is because he did not find the game attractive. There are many elements to entertain cats, from toys to food, but the best way to do it is by playing with them. Cats are a lot of fun, but depending on their personality they can be troublesome. Especially puppies and even adults are full of energy and eager to practice their predatory behavior all day and sometimes at night as well. Without a plan that allows coexistence, this could mean that the hands and feet of the closest humans will become prey. Therefore, directing this energy and practicing predation through acceptable channels is the key to a positive and long-lasting relationship with a cat in the home.   Here are some tips to get feline energies back on track 1 - Play with him twice a day for five to 15 minutes Specialists recommend that direct contact with the body is not part of the game. Cats need the consistent message that the body is not to sink its teeth or claws. Toys should be used to recreate the chase a cat needs to do. It is best to use something light, such as a crumpled piece of paper, or a fishing pole as a 'mouse'. It is good to start with the toy near the cat and then remove it. Cats are innately attracted to short, quick movements away from their body. You need to be careful of hair ties, bows and laces that turn into dangerous intestinal obstructions if accidentally eaten. Always end the play session by letting the kitten catch its prey and then give it a treat. Cats need to complete the hunt-catch-play-eat cycle to relax and know that playtime is over. Otherwise, they will be frustrated. Another fun way to play is to distribute several boxes of different sizes around the room. Cereal boxes, shoe boxes and even some larger ones can be used. Now, it only remains to hide an edible prize in them and invite the cat to find it. Another fun alternative to cat play is to put this paper bag inside a cardboard box. The cat will be able to jump into the box and out during the game. 2 - You have to provide the cat with places to explore, climb and hide in its environment To attract them, put treats in various places. This will help them establish a routine of going where you want them to rest and relax. Cats' fondness for shelters, such as boxes, closet interiors, among others, can come in handy to create a great and fun game; Since cats love boxes, you can spread some around the room and hide edible treats inside. The intelligent feline will not take long to recognize the pattern of his play if, upon finding him, his owner offers him an affectionate hug and shows him his joy. 3 - Two cats The advantage of having two cats at home is that they can play together is the best way to keep them busy and happy. It should be taken into account that incorporating a new cat into the home where there is already another feline is a complicated task, although not impossible. The simplest thing will be to raise two kittens together, it is the best way for several cats to live in harmony. 4 - Never miss the opportunity to recreate the hunt Food in a bowl is a missed opportunity. Divide the food for the day into many small portions and use hunting feeders to hide their food around the house and puzzle feeders to keep them busy. Save half of the day's food to hide overnight; in this way they can hunt and their owner sleep.   Source: Infobae

World Atopic Dermatitis Day: The most prone dog breeds
Dogs

3+ MIN

World Atopic Dermatitis Day: The most prone dog breeds

This disease is closely linked to allergy, but also an important genetic component, so there are some breeds more predisposed than others. Some of these breeds are the Shar-Pei, the Golden and the Labrador Retriever, the Dalmatian, the Boxer, the, the Lhasa Apso, the Shih Tzu, and a number of terrier varieties. These are the Scottish terrier, the West Highland white terrier, the Boston terrier, and the wire-haired fox terrier. Regarding allergies, it must be remembered that 80% of animals with atopic dermatitis are allergic to dust mites (Dermatophagoides sp.) And / or warehouse mites (Tyrophagus sp., Acarus sp. And Lepidoglyphus sp.). But not all allergies are caused by mites, they can also be food-borne, and end up affecting the skin of companion animals. So even though they are not the most common cause, it is important to keep a close eye on food allergies. Hill's Pet Nutrition recalls that, to deal with food allergies, it is best to consult with the veterinarian to, among other things, design elimination diets with hydrolyzed protein or that contain egg as a single source of intact animal protein, a novel protein which prevents 96% of food allergies in dogs. In addition, it is committed to a new line, which combines the prevention of both food and environmental allergies, which allows to alleviate the itchiness of the dog regardless of the cause. For its part, Royal Canin, in addition to recommending elimination diets with hydrolyzed protein, advocates providing pets with a series of nutrients to strengthen the natural defenses and healing of the skin to face the effects of dermatitis atopic, always under the criteria and supervision of a veterinarian.   IMMUNOTHERAPY AGAINST CANINE ATOPIC DERMATITIS   To combat the origin of allergy and atopic dermatitis in dogs, there is the option of immunotherapy. In fact, this type of treatment is already recommended by the World Health Organization in people, since it is specifically aimed at the cause of the problem and can alleviate or totally cure the symptoms. In this sense, the bio-pharmaceutical company LETIPharma has incorporated a range of immunotherapies for dogs, and has addressed this problem in its Chester colloquia, in which it has brought together veterinary and human health experts to learn how allergy and allergies affect them. dermatitis. Furthermore, in recent years there have also been advances in treatment. One of the latter is the monoclonal antibody from Zoetis (Cytopoint), which has also been indicated as a treatment for pruritus associated with allergic cases, including canine atopic dermatitis. Zoetis already had oclacitinib (Apoquel), one of the recommended treatments against this problem. However, there are also other options, with which it can be combined, such as glucocorticoids. Precisely in this area, a recent study highlighted that hydrocortisone aceponate (Cortavance by Virbac) in spray format is effective in improving the reduction of itching, especially when the dose of oclacitinib is reduced.   SKIN HEALTH TO TREAT AND PREVENT CANINE ATOPIC DERMATITIS   It should not be forgotten that although the main cause of canine atopic dermatitis is allergy to mites, it is still a dermal disease, so proper skin care is also very important to deal with it. The idea is to promote balance in the bacteria that live on the skin to have an adequate skin barrier and treat possible pyodermas. In this area, you can find different therapeutic options in shampoo format, such as Douxo by Ceva, which allows the balance of the microbial flora to be reestablished. Likewise, there are other products to directly treat bacterial infections on the skin, such as Malaseb, from Dechra, which treats Malassezia dermatitis; a skin disease that sometimes occurs underlying allergic processes such as atopic dermatitis. Finally, this year another novelty in treatments arrived on the Spanish market. It is about Phovia, from Vetoquinol, which with its FLE light energy accelerates dermal regeneration in different dermatological disorders, such as pyoderma, which is usually closely related to the processes of atopic dermatitis.   Source: Animal´s Health

Mycotoxins in pet food: Risks for dogs
Dogs

5+ MIN

Mycotoxins in pet food: Risks for dogs

The mycotoxin threat is not new to the pet industry. However, never before has it been such a prevalent and widespread concern. More recently, its real danger in pet food became apparent when more than 70 dogs died and another 80 became ill in the United States, due to aflatoxin contamination. This forced a massive recall of food products, after contamination was determined to be the source of the problem, confirmed by the US Food and Drug Administration (FDA) in 2021. Although the manufacturers of these foods implement strict quality and safety measures when selecting their ingredients - and even with precise analysis to detect the presence of mycotoxins in raw materials and in the finished product - it can be difficult to know precisely what could be hidden in these seemingly safe components. When industry attempts to accurately detect mycotoxins, problems can arise in grain processing, screening tests, synergistic interactions, or storage conditions. An alarming event such as this recent aflatoxin contamination confirms that grain and feed producers need to know which mycotoxins they are most likely to encounter, what threats they pose, and how best to address them.   What aflatoxins stands for? Mycotoxins are substances produced by molds or fungi. While aflatoxins, in particular, are metabolites of green-yellow molds called Aspergillus flavus, which comprises four different strains: B1, B2, G1 and G2. The most toxic of these is aflatoxin B1, which is carcinogenic and can have adverse effects on liver function and immune response.   Where do aflatoxins grow? Aspergillus flavus can grow in a temperature range of 12.2 to 47.8 ° C, with 37 ° C being the optimum temperature for its growth. For its development a low humidity is required, being favorable from 13 to 13.2%. Aflatoxins are generally found in corn, cottonseed, groundnut (or groundnut), almonds, and by-products derived from these. Thus, corn is one of the ingredients in dog food that represents a greater risk for them. A recent report from the Alltech Summer Harvest Survey, conducted in the United States, indicates that changes in the weather patterns in that country have generated an unusual situation in which higher than normal levels of aflatoxins in corn samples (other than normal high-risk areas). That currently represents a number of new challenges for pet food manufacturers, which will need to take these into account when selecting their ingredients. Aspergillus flavus can infest the corn plant through pollination of silk (affecting the grain) and through its leaves and stems damaged by insects and by meteorological phenomena (such as strong winds or hailstorms). The infestation can occur extensively in the field, but most often affects those areas where the plants are subjected to greater stress. It is difficult to detect aflatoxins in corn kernels, as they could even be present in the kernels of a shipment. So when testing received ingredients for mycotoxins, it is necessary to take multiple samples combined to accurately identify potential hazards. Stored corn should be dried to a humidity level below 14%, and mold growth or insect damage should be closely monitored. A good practice is to check the grain that enters and / or leaves the warehouse to remove those that are damaged and broken (which can be a main source not only of aflatoxins but also of other mycotoxins). In addition to the threat of unprocessed whole grains, feed manufacturers must take into account the increased risk posed by the high levels of mycotoxins that can be found in cereals made from products such as bran, which are often included in pet food products.   Mycotoxins signs in dogs Although no person who has a pet would like or imagine the damage that mycotoxins could cause them, it is important that they know their signs to take quick action when necessary. One of the main indicators that a dog has ingested a food contaminated by mycotoxins is liver failure, which can be caused by either acute or chronic exposure. Other common signs include: Vomiting and loss of appetite Weightloss Lethargy Diarrhea Weak immune system Respiratory problems Shaking Heart palpitations Jaundice Aflatoxins are one of the groups of mycotoxins considered to be one of the most powerful known carcinogens. Long-term exposure can lead to death, causing irreparable pain to the pet's family. If your dog exhibits any of those clinical signs, then it is necessary to take him to your vet as soon as possible. Also, it is recommended to take a picture of your food and write down the batch number of the product for reference.   What are the global regulations for aflatoxins? The FDA regulates aflatoxin levels in feed and feed ingredients. The current regulatory limit for companion animals (dogs, cats, rabbits, etc.) is 20 ppb. This represents a significant challenge, since in 2020 not only did the geographic areas in which aflatoxins grow in the United States, but their impact on total corn production was also greater. Thus, with a decreased yield, larger quantities of corn need to be transported around the country, which increases the potential risk of corn in dog food.   Mitigating mycotoxins threat To detect, manage and mitigate the threat of mycotoxins in the manufacture of balanced food, and to prevent their negative impact on pets; Manufacturers are advised to adopt a comprehensive mycotoxin management program (so that risks can be determined and controlled at each phase of the supply chain). State-of-the-art technologies for mycotoxin detection - such as the Alltech 37 + ® Assay Test or the Alltech® RAPIREAD ™ Real-Time Assay System - can help identify mycotoxin risk and enable the necessary measures to be taken control. Pet owners are encouraged, whenever possible, to ask the manufacturer for information on their mycotoxin testing program and mitigation plan. With a comprehensive approach to mycotoxin management, the pet food industry can prevent a repeat of its recent recall. In this way, families can rest assured that they won't have to face the loss of their beloved pet. For more information on this topic, contact the Alltech representative in your country or visit Author: Dr. Max Hawkins - Alltech Source: All Pet Food

The number of blood donor animals is less than necessary to meet the demand
Dogs

3+ MIN

The number of blood donor animals is less than necessary to meet the demand

According to the Director of Hemovet Petcare, Simone Gonçalves Rodrigues Gomes, the initiative is very important to save the lives of dogs and cats, which is why it points out the main diseases in which blood transfusions are indicated: "Severe anemia caused by transmitted diseases by ticks, mainly ehrlichiosis and babesiosis, in the case of dogs". In cats, severe anemia can occur in cases of mycoplasmosis, transmitted by fleas and viral diseases such as feline viral leukemia; Accidents that cause bleeding, such as run over, fights with other dogs, and snake bites; Surgical procedures, especially increasingly frequent tumors and correction of extensive fractures; Anemia resulting from problems in organs such as the kidneys and liver, called renal and hepatic failure, respectively, and immune-mediated hemolytic anemia '. However, to make the donation, which can be made every three months, it is necessary that the animal meets certain requirements, maintaining its own health and benefiting the recipient. 'Dogs must have a minimum weight of 27 kg, age between 1 and 8 years old, docile temperament, updated vaccination and deworming, tick and flea control. Cats must have a minimum weight of 4 kg, age between 1 and 6 years, docile temperament, up-to-date vaccination and deworming, and flea and tick control ', explains the Director of Hemovet Petcare. It is noteworthy that, before the act, and previously, tests are mandatory to detect diseases that may be present without symptoms. Among them, hemogram, tests to detect ehrlichiosis, babesiosis, heartworm, Lyme, leishmaniasis, brucellosis, renal function, mycoplasmosis, feline leukemia and feline immunodeficiency should be performed. "Donating blood is a gesture of love and saves lives and transfusions are essential in the treatment of animals", reinforces the Professor and Manager of the São Judas Veterinary Hospital, Simone Rodrigues Ambrósio, recalling that, in some veterinary blood centers, such as Hemovet Petcare, there is the possibility of scheduling the service.   Veterinarian, attention! Although it is not a difficult act to perform, Simone Gonçalves also emphasizes that it is necessary to take several precautions, especially before starting the procedure, such as: 'perform typing and compatibility tests before transfusions of packed red blood cells and whole blood; previously evaluate the vital parameters of the animal and monitor them throughout the procedure (interrupt the infusion in the event of hyperthermia, tachycardia, tachypnea and / or respiratory distress, urticaria and angioedema) and transfuse the indicated blood component to avoid circulatory overload, preventing the appearance of transfusion reactions '.   Pandemic factor Still battling the Covid-19 pandemic, which requires social distancing, countless blood banks, already struggling, saw their stocks run out. 'If before the donation of blood from dogs and cats was already difficult to happen, in recent months the situation has become even more complicated. Some tutors opted for home collection and others preferred to cancel it ', explains Kátia García, Veterinary Doctor and Director of the Veterinary Hemotherapy Center (CHVET), adding that the current number of donors is still far below what is necessary to cover the demand. Therefore, for Katia, who emphasizes that a bag of donated blood is divided into blood components and can be used in up to four animals, discussing blood donation with guardians is essential. 'Many of them are unaware of the importance and others fear that the procedure poses some risk to the pet. The entire blood donation procedure is performed by the veterinarian, it is safe, painless and fast, it takes about 10 minutes. In addition to saving lives, the donor performs essential health examinations ', she invites the tutors.   All help is needed Finally, Simone Gonçalves reiterates that there is no 'synthetic' blood or a substitute for blood, so 'we need everyone's solidarity so that our mission can continue to save many lives. Each donor will make a difference in the life for a family of pets ', concludes the professional.   Source: Caes e Gatos Vet & Food

What is the Relationship between Cancer and Dog Food?
Dogs

4+ MIN

What is the Relationship between Cancer and Dog Food?

In this article we'`ll focus on the different studies and advances in the area, in order to have a better understanding of the influence of food on the development of this disease. There is very little research data on evidence-based dietary guidelines to prevent or control canine cancer. Currently, 1 in 4 dogs has a high chance of developing cancer. As in humans, the incidence of cancer in canines has increased in recent decades. Factors such as nutrition, lifestyle, exercise and toxins are capable of altering the genetic component, either positively or negatively. For example, chronic inflammation induces epigenetic alteration, and has been shown to increase the risk of developing cancer in humans, so the same can be predicted for dogs. Let's see what evidence or studies have been carried out to date.   Research on the relationship between dog food and cancer • In the United States, the specialized animal health and nutrition company Alltech conducted research and tests on commercialized dog foods and, in addition to finding high levels of aflatoxins, 98% of the total of 965 foods tested were contaminated with one or more mycotoxins. Now, with aflatoxins it happens that, because what could cause cancerous tumors is the consumption of contaminated food for a long period of time, it is very difficult to corroborate when the disease develops due to the consumption of this fungus, since it is they would report very few cases. • In 2020, the Hong Kong Consumers Council made public that 3 mass-marketed US Pet Food manufacturers had formulations containing aflatoxin B1 in their offering. Grains such as corn, wheat, and rice, as well as nuts and legumes, can become contaminated due to poor storage conditions. This contamination is caused by a mold known as aflatoxins. The first documented aflatoxin outbreak dates back to 1974, when hundreds of stray dogs in India died after eating corn kernels contaminated with aflatoxins. In 1998, 55 dogs died from the same cause, and in December 2005, in the United States, more than 100 dogs died from pet food made from aflatoxin-contaminated food. As we've already discussed in this article, aflatoxins are a very powerful carcinogen. This study also found melamine and cyanuric acid in the food of 3 US brands, substances with which, in 2007, thousands of pets were poisoned. • Two studies have determined the composition of the diet of dogs with breast cancer. One study was conducted in Philadelphia, USA and the other in Madrid, Spain. Both studies included a quantitative questionnaire about the food frequency on the dietary intake of proteins, fats and carbohydrates. In the study conducted in the US, it was found that dogs with mammary tumors consumed slightly less fat and more carbohydrates. However, the opposite was observed in the Spanish study. The two studies indicate that the composition of the diet, expressed as energy percentages of the macronutrients, is not exclusively related to the risk of breast cancer in dogs. Instead, the two studies identified an equal risk factor: youth overweight. In the study conducted in the USA, it was shown that dogs that were lean at one year of age had a lower percentage of breast cancer in adulthood. In the same way, the Spanish study showed that dogs with obesity at one year of age developed breast cancer in a higher percentage. These results allow us to affirm that the prevention of overweight not only contributes to longevity, but also to a delayed development of mammary tumors in bitches. • Another study examined the relationship between vegetable consumption and bladder cancer in the Scottish Terrier breed. The results showed that carrot consumption could have benefits in the prevention of cancer in dogs, although there is no causal relationship.   Other relevant data • Heterocyclic amines (HCA) and polycyclic aromatic hydrocarbons (PAHs) are chemicals that are formed when muscle meat is cooked at high temperatures. They are mutagenic, which means that they can change the structure of DNA, and in fact, research has emerged suggesting that these chemicals increase the risk of cancer in humans and some animals, such as rats. This shows that, when extruding the food, we must be very careful with the temperatures we use throughout the entire process. • Since 1930 it has been known that glucose is related to the growth of cancer cells. Back then, it was discovered that cancer cells exhibit a higher rate of glycolysis than normal cells, which means that they generate energy to grow from the breakdown of glucose. This leads us to rethink the amount of carbohydrates that food contains (in some cases it has been seen that they occupy more than 50% of the formula).   Summary More research is still required to determine the extent of the link between dog food and cancer development. However, it is important to remember, both for the industry and for the owners, that each bite that an animal ingests will have effects on its body and health, which can be negative or positive. It is very likely that the composition of a diet affects both the development of canine cancer and the course of the disease, but the truth is that there is only fragmentary information from published research. By: All Pet Food

Feline Hyperthyroidism: What is the influence of the food?
Cats

4+ MIN

Feline Hyperthyroidism: What is the influence of the food?

Hyperthyroidism is the most common feline endocrine disorder today, and is a major cause of mortality in middle-aged cats in the United States, Canada, the United Kingdom, continental Europe, Australia, New Zealand, and Japan. In 98% of the cases of cats with hyperthyroidism, the enlargement of the thyroid gland is the result of a non-cancerous tumor also known as an adenoma. When the thyroid gland becomes enlarged, it can speed up its process and produce more thyroxine, which is the hormone known as T4. For the proper functioning of the entire endocrine system, this hormone must be properly regulated. 95% of cats have benign adenomas, and present with changes in the thyroid gland at the time of diagnosis. In about 70% of hyperthyroid cats, both lobes of the thyroid are enlarged. Feline hyperthyroidism was first documented in 1979 in New York and 1980 in Boston. Since that time, several studies have documented increases in the feline population around the world, for example: • In North America, it went from 0.3% in 1979 to 4.5% in 1985. • In Germany, it went from 0.2% in 1987-1994 to 2.6% in 1998.   The risk factors currently being analyzed fall into two categories: Nutritional deficiencies or excesses in cat food, leading to thyroid dysfunction. Compounds that alter the thyroid, present in the environment or water.   Causes of feline hyperthyroidism Currently there are many theories that try to explain the causes of hyperthyroidism in cats and the exponential increase of this disease in animals older than 10 years of age. The studies carried out have detected certain components as possible causes: • Several studies found that there is a greater chance of developing the disease when cats have been fed a lot of canned food. Specifically, a higher incidence of hyperthyroidism was found in cats fed canned giblets in their formula, that is, with organ meats or meat by-products. • Studies showed that BPA (bisphenol A) and other similar compounds, found in the walls of cans, can transfer to food and thus cause toxicity. Despite the results of these investigations, the FDA stated that it finds that the amount of chemicals that can leak into food is unlikely to be high enough to cause illness. • Another study suggested that flame retardant chemicals known as PBDEs (polybrominated diphenyl ethers) may be a determining factor in feline hyperthyroidism. The authors make this claim because they found that PBDEs began to be used around the same time as the first discovered and documented case of hyperthyroidism in cats. Furthermore, the rate of feline hyperthyroidism has been similar to that of PBDE use in other countries. In any case, the sample that was analyzed is too small to be taken as a statistic. It was also hypothesized that the main route of exposure to PBDEs were from items such as carpets, upholstery and mattresses, and since cats often spend a lot of time in these places, the exposure could be high and prolonged. This may also explain why hyperthyroidism is more common in cats that live indoors. However, the most interesting thing about this study for our industry is that PBDE was found in cat food. Elevated levels of PBDEs were found in canned foods, especially those based on fish or shellfish (which is consistent with the relationship with canned foods mentioned above). Likewise, high levels of PBDEs were also found in some dry cat foods. • Another study tends to determine the cause of feline hyperthyroidism in the amount of iodine found in many foods. The problem with iodine is that the minimum intake is known, but not the healthy maximum. In addition, it is not yet known, since the analysis of this chemical is very expensive, but it could be that excess iodine affected cats as well as humans, causing hyperthyroidism.   What diet is considered the most appropriate for feline hyperthyroidism? In contrast to other results Mark E. Peterson, veterinarian and recognized researcher, affirms that the food for cats with this disease is better if it is canned, and it should have high-quality protein and low content of carbohydrates and phosphates: Proteins and carbohydrates Dr. Peterson, along with Dr. Eirmann recommend, for cats with hyperthyroidism, foods with 40% protein, since a consequence of the disease is sarcopenia due to age-related changes and increased metabolism caused by hyperthyroidism. In addition, as older cats find it difficult to digest proteins, it is important that they be of animal origin and easily digestible. They also recommend foods with carbohydrates below 15% to help stabilize blood glucose levels to prevent diabetes. Iodine restriction Iodine increases the production of thyroxine, so a treatment option for feline hyperthyroidism from food is the restriction or reduction of iodine. Iodine levels in foods for hyperthyroid cats should be limited to 0.32 ppm or less. Today, the best known food sold as 'ultra low iodine' is Hill's Pet Nutrition. The company claims that this food, if given exclusively, will normalize a hyperthyroid cat's hormone levels within 3 weeks.   Conclusion Despite the paucity of studies and accurate results, there is currently a wide range of treatment options for hyperthyroidism. From our side, as we know that diet can play an important role in controlling the disease, we must continue to develop safe and healthy products for this portion of the feline population that, unfortunately, is growing every day.   Source: All Pet Food

Does Food affect the mood of Dogs?
Dogs

4+ MIN

Does Food affect the mood of Dogs?

We know that what is fed to animals influences their physical health; but the concept that diet also affects mental health and behavior is often overlooked. However, nutrition is the fuel for the body and the brain, which is why, indeed, it has a leading role in animal mental health. In this article we analyze how diet and different nutrients impact the behavior and mood of pets.   The functioning of the brain Nutrition impacts every cell and metabolic process in the body. Just as a car cannot function without gasoline or gas, the brain and nervous system cannot function without the necessary components. All the activities and functions of the body are directed and connected by networks of neurons (nerve cells). If neurons cannot 'communicate' with each other in an optimal way, their networks will be affected and consequently their behavior will suffer as well. In this sense, we must recognize that all behavior is a direct manifestation of activity in the brain and central nervous system. The behavioral outcome is secondary to the underlying mood, emotion, and motivation. The truth is that most studies and research in animals are carried out in order to analyze the presence, prevention or absence of physical diseases, not mental or behavioral. Scientific studies on pet food and the functioning of the animal brain. It is often said that the intestine is the second brain of human beings, but what is true in this statement if we transfer it to pets? It remains to be seen. A thesis carried out in 2009 for the University of Wageningen focused on analyzing and evaluating the impact of feeding on two physiological systems involved in the regulation of canine behavior. Dietary fiber and canine behavior The potential impact of dietary fiber on satiety and behavior in dogs was evaluated. To do this, two in vitro fermentation studies were conducted to analyze microbial fermentation activity in the canine gastrointestinal tract from two diets with different fiber fermentability. Some results: It was found that the secretion of hormones related to satiety did not differ between the two treatment groups. Dogs fed a diet high in fermentable fiber showed less motivation or desire to eat 6 hours after their morning feed ration and, in turn, less activity, compared to dogs fed a diet low in fermentable fiber. Dogs in both treatment groups did not differ in their level of response to short-term activities performed between 5 and 7 hours after the morning meal. It was concluded that the type of dietary fiber used in the food can have an impact on canine behavior in terms of their levels of motivation. However, metabolites related to satiety have not been affected by the type of dietary fiber, indicating that other mechanisms were also involved in the feeling of satiety.   Tryptophan and the mood of animals The second analysis carried out was about the essential amino acid tryptophan, which is the precursor to the neurotransmitter serotonin in the brain, which is involved in mood, stress, and behavior. Tryptophan supplementation has previously been shown to reduce anxiety in rats and increase resilience in stressed pigs. To translate the study into dogs, tests and analyzes were performed on a group of anxious dogs; participating pets consumed foods with different levels of tryptophan for 8 weeks. It was found that: Intake of food with a higher level of tryptophan increased plasma tryptophan by 37.4% and its proportion with neutral amino acids by 31.2%. However, the data provided by the owners of these dogs do not provide a significant change in the behavior of dogs that can be attributed to the particular dietary treatment. The diet high in tryptophan and low in protein presented improvements in behavior, especially a reduction towards aggressive behavior to mark territory and improved behavior related to fear, attachment, attention and sensitivity to pain. Other studies... It has been shown that behavior and mood in rats, pigs and humans can be affected by certain nutrients. The physical activity of pigs has been influenced by the type of dietary fiber, probably due to satiety after eating. Fermentable fibers were assumed to be able to stimulate several mechanisms involved in the maintenance of satiety, including stimulation of the secretion of satiety-related metabolites in the gastrointestinal tract. Enrichment of dog diets with antioxidants and mitochondrial cofactors has been found to reduce the rate of age-related cognitive decline and associated behavioral changes. The inclusion of soy-based ingredients in pet food for dogs resulted in the presence of active phytoestrogens that influence anxious behavior in Rats, and impair the social behavior of monkeys. Studies that focused on the effects of the experimental decrease in tryptophan availability showed that, as there was a deficit of this amino acid, there was an increase in aggressive behavior and a decrease in mood. Conclusion The old saying "we are what we eat" is certainly wise and this also applies to dogs and all pets. Unfortunately, to date, there is very limited research in the area of ​​how certain specific nutrients affect the brains and behavior of dogs. We trust that, as animal mental health becomes more recognized by both the industry and its owners, the studies and analyzes already carried out will be deepened in order to offer the best possible food and nutrition. By: All Pet Food

What is the role of Pet Food in canine obesity?
Dogs

4+ MIN

What is the role of Pet Food in canine obesity?

Obesity in Dogs is a recurring theme in veterinary consultations, and various factors can lead to an overweight animal. In this article we discuss the role of pet food in obesity and what we can do to help solve this problem.   Obesity in dogs In a study conducted by APOP in the United States in 2015, it was found that approximately 54% of American dogs were overweight or obese. However, of this percentage, 95% of overweight dog owners believed they were at a healthy weight. This gives us an indicator from the beginning about why more than half of the canines in a population are overweight: the owners deny it or are misinformed. There is no doubt that the balanced food that is chosen for the pet will have an impact and responsibility in the development of overweight. Now, what, specifically, is the degree of responsibility that the pet food industry has to assume? How much influence the decisions or behaviors of the owners? How to recognize and draw the line between responsibility for food and genetic load? The pandemic has significantly affected everyone's daily life, including that of pets; Their routines, eating habits, and activity levels have all changed, so it is not surprising that canine obesity continues to increase, and even at a dizzying rate. Of a group of vets surveyed, more than 71% say the pandemic has affected the way pets are fed.   Demonization of pet food as the guilty of canine obesity The studies and research that we will discuss below show that the fact that a dog becomes overweight greatly exceeds the quality or nutritional value of the balanced food that is provided. However, there is still a certain 'demonization' towards food and it is taken as the main and only cause of the animal's obesity. For example, foods high in fresh meat tend to be very nutrient-dense, meaning that less is more nourishing. Generally, owners ignore this data due to confusion or misinformation, and this is how they overfeed it. Meat by-products present a similar situation: they are, many times, considered waste by pet owners. And yet, they are the most nutritious for dogs and cats.   What is the relationship between eating patterns and canine obesity? In November 2020, the Kelton Global company carried out an investigation on how eating patterns influence obesity in dogs. The study was conducted with 1,021 dog and cat owners and 257 from the United States. Canine obesity rates are increasing and there is no question about that. In order to determine what the trigger is, it is necessary to acquire a greater understanding about eating patterns to later be able to combat the problem. The study examined the relationship between dietary patterns and caloric intake and nutrients in selected foods. To do this, they collected surveys about lifestyle, feeding frequencies, and 3-day food records were requested from both the pet and the owner.   The results of the study show that: • Significant differences were found in total kcal intake per kilogram of body weight. • Lean dogs received significantly more dietary fiber compared to overweight dogs, regardless of the number of snacks they were given. • Statistically significant differences were observed in the cases of higher concentrations of polyunsaturated fat and lower concentrations of saturated fat. • Dietary fiber in dog food was positively associated with protein and negatively associated with accumulated fat, regardless of the dog's weight. So a high fiber diet is associated with dogs with a healthy weight.   Patterns in humans, obesity in dogs The study showed that the behavior of humans, even those that have nothing to do with their pets, impacts the health and weight of animals: • Dogs that receive 'leftover' pieces of food from the owner that reach 21% of their daily intake were shown to be more likely to be overweight. • Pet owners who participated in the sample and who had diets with high levels of micronutrients and with lower caloric density had dogs of healthy weights with no signs of developing obesity. • Statistically significant differences were observed in the cases in which the owners had diets with high concentrations of polyunsaturated fats and lower concentrations of saturated fats. • Those of dogs with a healthy weight had a diet richer in nutrients than the owners of overweight dogs. • 59% of overweight dog owners were overweight or obese. The study shows that, beyond the food that is provided to the dog, the behavior patterns of its owner can positively or negatively affect its health and body weight.   Other related studies • A 2009 study found high concentrations of triglycerides and cholesterol in obese dogs, suggesting metabolic disturbances in obesity. • Another more recent study examined the effects of weight-loss diets and found that high-fiber and high-protein diets provided significantly more satiety than high-volume protein-only or fiber-only diets. • Recent research has shown that the increasing rate of canine obesity has led to an increase in the rate of osteoarthritis, insulin resistance and certain neoplasms.   In conclusion Yes, Pet Food definitely plays a role in Pet obesity, but as we've discussed, not in the way that many owners and even veterinarians believe. Fighting canine obesity requires better education with scientifically sound information about the true nutritional needs of dogs and cats and the various ways to meet them. For our part, we believe that we must work to improve the understanding of the nutritional and caloric information labels and of the best practices regarding the intake or use of the food in question. Marking and explaining well the difference in how to provide a super-premium, standard, or extra protein food will be essential to provide and disseminate greater and better education about the health and weight of animals. Will this be the year that, as an industry, we innovate in addressing pet obesity more proactively? We read you! Source: All Pet Food

How to Identify, Treat, and Prevent Dog Ear Infections?
Dogs

7+ MIN

How to Identify, Treat, and Prevent Dog Ear Infections?

Dog ears come in all shapes and sizes, but they are unique in their anatomy when compared to human ears. Dogs have a long ear canal with both vertical and horizontal components. This creates a J or L shape that traps debris more easily, which in turn, can lead to dog ear infections. Dog ear infections are common, so it's not surprising that in 2018, Embrace Pet Insurance listed dog ear infections as third on the list of the top five dog medical conditions. Here's a guide to help you recognize the signs of dog ear infections so you can take your dog for treatment as soon as possible. Types of Dog Ear Infections Signs of Dog Ear Infections Causes of Ear Infections in Dogs and Puppies Are Dog Ear Infections Contagious? Will Dog Ear Infections Go Away on Their Own? Can You Treat Dog Ear Infections at Home? How to Treat Dog Ear Infections Properly Treating Chronic Ear Infections in Dogs How to Prevent Ear Infections in Dogs and Puppies 3 Types of Dog Ear Infections After the ear canal sits the eardrum, then the middle and inner ear deep inside the head. Otitis is inflammation of the ear. Otitis is divided into three types based on the location of a dog's ear infection: Otitis externa: inflammation of the ear canal. Otitis media: inflammation of the middle ear. Otitis interna: inflammation of the inner ear. Otitis externa is the most common of these three infections because this is the part of the ear most exposed to external factors. Ear infections can be acute (with a quick onset) or chronic and recurrent. Dogs can also have an infection in one or both ears. Signs of Dog Ear Infections A healthy Dog ear is clean and dry. It is normal for small amounts of microscopic bacteria and yeast to live in the outer ear canal, but when a buildup of debris occurs, or the normal, healthy ear canal is compromised, those bacteria and yeast can overgrow and create an infection. Common signs of dog ear infections include: Redness Odor Itching/scratching Pain Shaking of the head Head tilt   Occasionally, dogs can experience hearing loss or balance issues. Rarely, an ear infection may affect a dog's appetite if the pet is having system-wide effects. This is seen more often with otitis media or interna. What Causes Ear Infections in Dogs and Puppies? Many things can cause ear infections in dogs and puppies. Often, an underlying problem leads to the inability of the normal protective barrier of a dog's ear to work properly. Once the ear environment becomes moist or inflamed, it is easy for bacteria or yeast to overgrow and cause infection. Here are some common causes for a dog's ear to become infected: Foreign bodies (grass awn, foxtails) that get into the ear. Ear mites. Excessive moisture from bathing or swimming. Food allergies. Environmental allergies. Endocrine issues such as hypothyroidism. Autoimmune diseases such as pemphigus, lupus, or vasculitis. Polyps (fleshy growths inside the ear canal). Certain types of cancer. Trauma to the ear. All of these problems can make the ear canal susceptible to bacterial infection and/or yeast infection. When a dog is in pain and scratching and shaking excessively, an aural hematoma can develop as well. This is seen in the pinna or earflap, where ruptured blood vessels leak blood that clots and causes swelling and pain. Are Dog Ear Infections Contagious? It depends on the cause, but the majority of dog ear infections are not contagious. If the cause is ear mites, though, these parasites are extremely contagious. With ear mites, all pets in the home must be treated simultaneously. Ear mites are relatively common in puppies and kittens and may not be noticed initially when adopting a new pet. But shortly after bringing your new pet home, multiple pets in the house will be scratching and shaking. Rarely, a methicillin-resistant Staphylococcus aureus (MRSA) or possible other contagious infection can be cultured from an infected ear. It is recommended to practice good handwashing when interacting with a pet with an ear infection and to limit other pets licking the infected pet's ears. Good handwashing is also recommended after cleaning or medicating the ear to limit any topical absorption of medication. Will a Dog Ear Infection Go Away on Its Own? Most often, a dog ear infection will not go away on its own. All types of otitis require a veterinarian to evaluate the infection and the eardrum. If the eardrum is ruptured, certain cleaners and medications can be toxic to the middle ear. Can You Treat Dog Ear Infections at Home? The simple answer is no. Dog ear infections require vet treatment and medication in order to restore a healthy ear canal. After the veterinarian has evaluated your pet, they will determine if any further home treatment is appropriate. This can be done if a small amount of debris is present and the eardrum is intact. Dr. Wendy Brooks, DVM, DABVP, notes that if a large amount of debris present, a veterinarian must perform a thorough deep clean while the pet is under sedation. How to Treat Dog Ear Infections Properly Your veterinarian will likely need to test the ear debris or perform scans of your dog's ear to choose the appropriate treatment. These are some tests that your vet might conduct: Cytology uses special stains on the swab of debris to color the microscopic bacterial cells or fungus. Viewing these under the microscope can identify the specific cause. Culture/sensitivity testing uses special medium/broth to grow and identify the specific bacteria that are causing the infection. It also tests which antibiotics will be effective in eliminating the infection. Blood testing may be needed to check for endocrine disease as an underlying condition. Skull x-rays, a CT scan, or an MRI may be needed to assess the extent of severe or inner ear disease. Once the details of your dog's ear infection are known, therapy will likely consist of multiple elements that may include topical, oral, or surgical therapies. Topical Often, a cleanser in combination with an ointment or eardrop can be used. This medication typically needs to get deep into the ear canal. Sometimes an oti-pack is used. This medication is in a lanolin base that is slowly released and does not require daily cleaning or application of drops. Oral Depending on the severity of the infection, an oral antibiotic, antifungal, or a steroid medication may be used to help heal the ear from the 'inside out.' Surgical Ears that have had severe chronic disease may no longer respond to medical treatments. The goal of surgery for these ears is to open the canal or sometimes to completely remove all diseased tissue. What If Your Dog Has Chronic Ear Infections? Chronic ear infections can be time-consuming and frustrating for the pet, the owner, and even the veterinarian. Certain breeds of dogs are known to more commonly experience recurring ear infection issues, according to the Veterinary Information Network.3 This can be partly due to genetics, ear shape, or ear confirmation. Over time, proliferative ear tissue can form, making treatment more difficult. Cocker Spaniels and Springer Spaniels commonly get chronic infections due to long, floppy ears and a high numbers of ceruminous glands (ear sweat glands that produce earwax). Shar-Peis have small ear canals that can trap and hide debris. Labrador Retrievers and Golden Retrievers are prone to allergies and underlying sensitivities leading to chronic or recurrent ear infection. Schnauzers and Poodles often have excess hair deep in the ear canal. Chronic dog ear infections require closely working with your veterinarian to treat. It is important that your vet does testing to choose the appropriate medication. Chronic infections can require medication consistently for 6 to 8 weeks. After treatment, testing is needed again to ensure that all the infection has cleared. If we stop medicating too soon or do not treat underlying problems, it is easy for the infection to return, sometimes even becoming resistant to many medications. How to Prevent Ear Infections in Dogs and Puppies Regular grooming, ear cleaning, and ear maintenance are important parts of pet care. Routine ear cleansing is especially important if your dog swims often. Cleaning is best accomplished with a professional dog ear cleaning product. These typically have been specifically formulated for effective pH ranges for dogs and contain drying agents. Key Points for Dog Ear Cleaning Do not use alcohol or hydrogen peroxide, as they can kill healthy ear cells. Do not stick cotton swabs down into your dog's ear, as this can risk rupturing the eardrum. It is okay to use cotton balls or ear wipes to clean crevices and the earflap. Dog Ear Cleaning Technique Apply liquid cleanser to the ear as directed. Close the earflap and massage the base of the ears. Gently wipe clean with a cloth or cotton balls. Apply any medication prescribed. By: Pet MD

What is the Relationship between Pet Food and the hair of Cats and Dogs?
Dogs

4+ MIN

What is the Relationship between Pet Food and the hair of Cats and Dogs?

By María Candelaria Carbajo

The hair of dogs and cats is such a characteristic factor of the different breeds and species that it is, even in many cases, what makes a person can choose for one breed or another. In this article we will tell you the importance of pet food when it comes to preserving the hair of animals and the different options that we can offer to pets in our Industry. Many Dogs and Cats suffer from hair problems that manifest as persistent shedding, obsessive grooming, paw chewing, bald patches, or skin rashes. However, the hair responds to a cyclical process. Hair shedding is a normal physiological process, common to many species of animals (and even humans). The truth is that, in Dogs and Cats, taking into account it's more visible (and in many cases, annoying for their owners). In these species, the shedding must occur once or twice a year: in the transition from winter to spring, and from summer to autumn on some occasions. This is known as a seasonal shedding, which is normal, necessary, and healthy. Now, the problem appears when a Dog or Cat constantly sheds its hair, we could even say that throughout all the seasons. Does the food given to the pet have to do with these events? Are there ingredients that positively or negatively affect the fur of animals? First and foremost, it should be noted that a continuous shedding of hair indicates that there is an excess of waste in the pet's system that is trying to eliminate. Among the possible causes of a continuous shedding of hair, poor quality food is the main one, followed by: • Overfeeding • Unidentified food allergy or intolerance to an ingredient in the formula • Excess fat and protein intake These factors can lead to the accumulation of toxic waste in the system and a variety of problems. What can we do from the pet food industry? There are certain components that we can take into account when making a new formula or improving an existing one: • Hypoallergenic food: After years of studies and tests, it could be said that, today, formulas with whole grains give excellent results; secondly, there are potatoes and buckwheat. In the case of dogs, a natural, healthy, easily digestible food, rich in complex carbohydrates and low in protein and fat is the closest thing to an ideal formula. • Overfeeding: Although in this sense there is not much that we can control from the industry, what can be done is to raise awareness and inform through the packaging of each of our products about the importance of respecting the amounts recommended by veterinary nutritionists. You have a recent article where we talked at length about this topic. Overfeeding a pet will cause the body to receive more of what it needs and consumes, even if the food is of excellent quality, so it will accumulate all these components in the form of toxins. Hair loss in dogs It goes without saying that a food with a complete and balanced formula helps to keep the cycle of coat change unaltered. Still, in many cases, what is good for one dog or breed may not be good for another. The ingredients that today help prevent excessive hair loss in dogs are: • Fruits and vegetables, due to their high omega-6 content. • Royal smoked salmon, due to its high omega-3 content. • Protein from brown rice. • Omega-3 and omega-6 fatty acids: Omega 3 and 6 fatty acids provide a lot of nutrition and hydration to the skin and coat, especially in breeds with a tendency to have dry, sensitive or dull skin. The balance between these two acids is what achieves a shiny and healthy coat. • Salmon and trout flour. • Antioxidants, prebiotics and probiotics. Hair loss in cats In the case of cats, and especially those with long hair, the formula of the food can make a big difference, both in the aesthetics and in the health of the hair. The shiny coat of a cat can have up to 1,200 hairs per square centimeter. With what ingredients can we try to take care of it and keep it healthy, shiny and smooth? • Pure coconut oil: Helps to hydrate the skin, especially sensitive skin prone to allergies or redness. At the same time, it improves the appearance of the hair, because it provides shine and softness from within. Prevents excessive loss and promotes healthy growth. • Zinc and vitamins C, E, A and B: This set of vitamins promotes the synthesis of keratin, something essential for a healthy, elastic, thick and shiny skin and coat. • Biotin: Vitamin B complex that helps promote healthy tissue growth. • Vitamin E: This vitamin is a natural antioxidant that helps protect your pet's skin against free radicals that could damage skin cells. • Chicken flour and brown rice. Summary Hair, beyond being characteristic of each race or species, has its own functions, such as providing sensory data and protection. Beyond aesthetics, it is essential to emphasize raising awareness among the pet-owning public about which food is most suitable for each species or breed and how to recognize when the hair is in good or bad condition. Without a doubt, a balanced and complete formula in nutrients, vitamins, minerals, proteins and carbohydrates will do its job and will keep the animal healthy and cute. Even so, you must always take into account reinforcing the importance of respecting the quantities, as well as researching or consulting about the indicated food for each Pet. What ingredient do you think is the most suitable to add to pet food formulas? By: All Pet Food

What is dilated cardiomyopathy, how can it be avoided and how is it related to pet food?
Dogs

4+ MIN

What is dilated cardiomyopathy, how can it be avoided and how is it related to pet food?

By María Candelaria Carbajo

Dilated cardiomyopathy is one of the most recurrent diseases in dogs and cats, and is currently a major concern that challenges the entire Pet Food production industry. In this article we investigate the research and reports that analyze the relationship between this disease and the food formula for those animals that suffer from it consume or should consume, so we have to take action and offer solutions to these concerns in our market. What is dilated cardiomyopathy? DCM is a heart disease characterized by decreased pumping function and an increase in the size of one or more chambers of the heart muscle. This condition is acquired, which means that the animal was born with a normal heart, but has developed the pathology at some point in its life. In short, what DCM produces is that the heart enlarges and its walls become narrower, and the heart muscle begins to be unable to pump blood as it should. If left untreated, it can lead to the development of congestive heart failure (fluid in the lungs, around them, and in the abdomen) or sudden death. What is the context? Historically, dilated cardiomyopathy was mainly associated with nutritional deficiencies. In 2018, the US Food and Drug Administration (USFDA) launched an investigation into the potential link between some diets and canine dilated cardiomyopathy (DCM), as some correlation between development began to be noted of the disease and the diets that these animals had. DCM itself is not considered a rare or abnormal disease in dogs, what is striking in the cases studied is that many of these dogs are of breeds that are generally not genetically prone to this condition. Furthermore, most of the cases had diets with high concentrations of certain ingredients, and only a few were classified as "grain-free." While it is true that a small percentage of animals of these species may require a grain-free diet due to other types of pathologies or chronic conditions, the truth is that misinformation and ignorance about cereals has caused a large number of owners of pets opt for foods of this style without really knowing the consequences that could entail. What is known so far? Cooperative work between cardiologists and veterinary nutritionists and the USFDA has confirmed that the increase in this pathology in canines and felines is directly related to diets deficient in cereals. Affected dogs and cats have often been found to be fed non-grain diets that contain exotic meats (not chicken, beef, or fish), potatoes, sweet potatoes, and / or legumes such as lentils or chickpeas. Although the link between dilated cardiomyopathy and these types of foods has been confirmed, the exact cause is not yet known. Until now, it is believed that one of the reasons may be the deficiency of taurine detected in animals with this pathology, or that these diets hinder the absorption and metabolism of said amino acid. However, only some animals with DCM improved after regulating their taurine level. So far, three types of DCM have been detected: Associated with a diet with normal levels of taurine: this version of the pathology was found both in dogs breeds not predisposed to having it on BEG diets (under suspicion) and in certain dogs breeds more predisposed to suffer from DCM on BEG diets. Primary in predisposed breeds not related to diet: this is the "traditional" version of cardiomyopathy, which occurs genetically in breeds such as Doberman Pinschers and Boxers. Associated with a taurine-deficient diet: this type of DCM seems to occur in both predisposed and non-predisposed breeds. In 2019, the FDA released an update on its research on diet-associated dilated cardiomyopathy (DCM), reaffirming that some breeds appear to be prone to the disease (such as the Golden Retriever). Surprisingly, some Doberman Pinscher, Boxer or Great Dane dogs, which commonly develop primary DCM, have improved their condition by changing their diet. How should the industry behave? From our side as active professionals and participants in the pet food industry, we must consider it is essential to stay informed and updated on the subject of the MCD, with the aim of seeking and producing both, nutritionally adequate formulas and solutions for any inconveniences or discoveries that may be emerging. Currently, foods listed in foreign countries as "prone" to develop the pathology contain the following ingredients as the main component: Grain free. With legumes or legume seeds. With potatoes. With derivatives of protein, starch and fiber from the ingredients mentioned above. Conclusion Currently the FDA, along with other organizations and professionals, continue to work to find the cause of diet-related dilated cardiomyopathy as quickly as possible, either to better understand the possible response to diet change and heart medications, as well as the way to prevent the condition. The FDA is investigating further into the role that diet may play in associated dilated cardiomyopathy; states that it plans to explore alternative pathways on ingredient concentration, bioavailability, sourcing and processing to determine if there are common and encouraging factors for the development of the disease. So far this is a difficult problem to solve, challenging the entire industry. Logically, pet owners are concerned that the cause and solution to the problem can be found. However, all the members of the world and the pet food production chain should put some focus on this problem, since, if it affects one sector, it will affect, directly or indirectly, the entire industry. Were you aware of this disease? Do you think a solution will be found in the short term? Let us know! We are interested in your opinion. Source: All Pet Food

Pet Parent perceptions of labored swallows in dogs
Dogs

3+ MIN

Pet Parent perceptions of labored swallows in dogs

APPLIED BEHAVIOR RESEARCH, AFB INTERNATIONAL More and more, pet parents want to know their dog is enjoying a meal in addition to simply eating it. If a meal is perceived as enjoyable, then there is a greater likelihood of a repurchase. We presented videos with different levels of dog feeding enjoyment (i.e., % Nose in BowlSM) to pet parents. However, when pet parents judge 'enjoyment', they could have different expectations for how their pet should respond. An example of a difference in expectations is labored swallows, or chin thrusts, during eating. This study took a closer look at whether labored swallows are likely to be perceived as positive or negative by pet parents when describing their dog's enjoyment of a meal. SURVEY DESIGN Paired video surveys were conducted at AFB International in Missouri, USA. Fifty-five survey responses were collected from dog pet parents. Each survey participant watched two videos (A and B) of a dog eating a meal. Videos A and B differed in the level of % Nose in Bowl, which is an objective measure of feeding enjoyment (i.e., the proportion of time focused on the food). Three categories of paired videos A and B represented three levels of difference in % Nose in Bowl: low 3%, medium 6% and high 12%. Category 1: (3% Nose in Bowl difference)= Both videos A and B contained labored swallows. Video A had double the number of examples than B. Category 2: (6% Nose in Bowl difference)= Both videos contained labored swallows, but A had more than double the number of examples than B. Category 3: (12% Nose in Bowl difference)= Video A contained labored swallows while video B had zero examples.   Participants were randomly assigned to video categories and were not aware that labored swallows were the focus of the study. After each viewing, participants were asked in which video (A or B) the dog enjoyed the food more. Our hypothesis was that pet parents would perceive videos containing more labored swallows as the less enjoyed meal. RESULTS For Category 1 where labored swallows occurred in both videos and % Nose in Bowl difference was low, unexpectedly, the pet parent was slightly more likely to assign labored swallows as a positive behavior (Figure 2). In Category 2 labored swallows were present in both videos with Video A having more than double the number of video B and medium difference in % Nose in Bowl. As expected, participants rated video B with less labored swallows as more enjoyable. In Category 3 labored swallows were only present in Video A and videos had greatest difference in % Nose in Bowl. As expected, Video B with no labored swallows was associated with more enjoyment.   CONCLUSIONS Prior to this study there wasn't a clear understanding of how labored swallows could be perceived as part of dog feeding enjoyment. Despite a small portion of participants who associated labored swallows as a positive response, most of our participants perceived labored swallows in a negative context, particularly when % Nose in Bowl differences were 6% or greater (Categories 2 and 3). Enjoyment was more difficult for pet parents to distinguish when % Nose in Bowl was similar in videos A and B even when labored swallows occurred twice as often (Category 1). The knowledge gained from this closer look into labored swallows will guide behavioral interpretation of future feeding trials that this response is generally perceived by pet parents as a negative action. By: AFB International

Probiotics vs Prebiotics and How They Impact A Pet's Gut Health
Veterinary

5+ MIN

Probiotics vs Prebiotics and How They Impact A Pet's Gut Health

In both the human world and the pet world, probiotics and now prebiotics are all the rage. We hear talk about probiotic and prebiotic foods and supplements that will help keep our pets' digestive health in peak condition. When working in pet retail, pet parents will come to you looking for a solution when their pet has an upset tummy. It is in the best interest of you and the pet parents you serve to provide them with a solution that will continuously support the gut health of their pets and not just provide them with a quick fix. So, what is the solution? What will truly support our pet's gut health, probiotics or prebiotics? What are the differences between the two? And how can we sell this to customers? Well, let's take a closer look! What Are Probiotics and Prebiotics? Probiotics are 'good' or 'friendly' bacteria that reside within the gut (intestines) of mammals, including humans, dogs, and cats. Probiotics are living organisms that act like little 'factories' that produce essential nutrients the body needs to function. Each animal has his or her own unique, preferred strain of probiotics. The preferred strain is the one that will be at the highest level when the animal is healthy. If there are three dogs playing in a park, it's unlikely that any of them will have the same preferred strain of probiotics. Probiotic supplements contain living bacteria, generally sourced from soil, cows, goats or sheep in a dairy form like raw kefir. When you give a probiotic supplement to your pet, you are introducing a foreign strain of bacteria into their system. In our fuel example, this is like putting low-grade gasoline into a high-performance car. Sure, it'll get the car moving, but it won't allow the vehicle to perform at its best. Prebiotics are present in fiber-rich foods and are an ideal food source for your pet's native, preferred strain of probiotics. Prebiotics cannot feed (penetrate the cell walls) of unwanted bacteria but will help induce the growth of beneficial bacteria living in an animal's gut. Prebiotic supplements work to quickly shift the balance of beneficial bacteria to a healthy, natural state. Prebiotics will double your pet's friendly bacteria every 20 minutes. So, in just three hours, 100,000 bacteria become over 5 million! This targeted feeding allows the beneficial bacteria to multiply, thrive and line the intestinal walls, while undesirable bacteria starves, has nowhere to attach and flush right through the system. Problems Solved with Prebiotics Within your store, customers won't often come to you specifically looking for a prebiotic but they will come to you with problems that a prebiotic supplement can help. Being able to recognize situations and problems where customers may benefit from a prebiotic supplement is an excellent way to ensure you are providing pet parents with a long term solution. Here are some common issues that could benefit from a prebiotic supplement: Pets with Coprophagia- This is just the technical term for a pet eating their stool. Sometimes the cause of coprophagia is behavioral but the other cause for coprophagia stems from the animal not adequately digesting the nutrients in their food, leaving partially digested food in the feces. In this case, digestive enzymes will allow pets to fully digest all the nutrients in their food and absorb them into the bloodstream. Once the supplement is incorporated into their regimen the stool eating should cease after a few days. Cats with hairballs- Studies show that cat's spend up to half of their waking hours cleaning and grooming themselves. Due to the structure of their tongues, cats tend to ingest a significant amount of fur. Their fur is made from the protein, keratin, which is not easily digestible. Thus the hair clumps into a hairball in the digestive tract that causes discomfort and the inevitable hacking up of the clump. The digestive enzyme protease can break down the protein of the keratin and help cats pass the hair easily through their system. Pets on Antibiotics. Antibiotics are intended to kill harmful bacteria in the pet's system. Unfortunately, they often kill the beneficial microbes as well, including any introduced through a probiotic supplement. However, because prebiotics are not living, they are well-suited to support the digestive tract even during antibiotic use. They can help rebalance a pet's gut health during a round of antibiotics. Transitioning foods. Sometimes when a pet is transitioning foods it can cause an upset stomach and unfortunate accidents. Making a gradual switch can help soothe this issue but sometimes a pet's system may be a bit more sensitive so a digestive aid can really help the transitioning process. When customers come in looking to switch their pet's food this can be a great opportunity to sell a digestive aid supplement. Get Social Selling the Solution So, now that you've learned the difference between probiotics and prebiotics, the problems that benefit from prebiotics, and the solution you can offer pet parents and their pets let's talk about how you can promote it in your independent pet retail store. It is easy to sell this supplement on a case by case basis once a customer comes to you with one of those above-mentioned problems, but how can you get the word out in a broader way? I encourage you to get social with it. Post on social media about what you offer so customers know they can come to you when their pet has tummy troubles. Whether you are sharing the product selection you have to support pets' digestive health or informing pet parents about a promo on said products, a social post is an easy way to disseminate this information to your customers   Take the social aspect a step further and host an ice cream social with free ice cream from The Bear and The Rat. InClover partners with The Bear and The Rat so every cup of their frozen goat's milk yogurt comes with a complete serving of Optagest. Not only is this a fun frozen treat but it's also an easy way to incorporate a prebiotic supplement into a pet's diet. No Guts, No Glory Now that you have learned all this wonderful information about probiotics and prebiotics it is time to start sharing this knowledge with your customers. Finding a long term solution for the messy problems tummy troubles cause will keep pets happy and create loyal customers for your business. Solution-based selling with supplements is a great way to help boost your sales while providing the best for pets in your community so get started today! by Rebecca Rose - inClover Research  

Omega-3 reduces pain and stops osteoarthritis in dogs
Dogs

3+ MIN

Omega-3 reduces pain and stops osteoarthritis in dogs

An expert in veterinary nutrition points out that some of the problems of osteoarthritis in dogs, such as inflammation or pain, can be managed with a diet rich in various nutrients such as omega-3 Disruption of the normal movement of the joints can cause injury to the various components of a joint. This injury often results in what is known as osteoarthritis (OA), which often leads to physical disability, pain, and a reduced quality of life for the affected pet. OA is the most common form of arthritis and is recognized in humans and all veterinary species. It is often a slowly progressive condition characterized by two main disease processes: degeneration of articular cartilage with loss of proteoglycan and collagen, and proliferation of new bone. In North America, the prevalence of osteoarthritis ranges from 20% in dogs older than 1 year to 80% in dogs older than 8 years. The goals of OA treatment are multifaceted: reduce pain and discomfort, decrease clinical signs, delay disease progression, promote repair of damaged tissue, and improve quality of life. Kara Burns, a veterinary technician specializing in physiology and psychology and president of the Academy of Veterinary Nutrition Technicians, explains how to improve the development of osteoarthritis through diet. And it is that it has been suggested that the best results in dogs with chronic pain due to OA are the result of a combination of anti-inflammatory and analgesic medications, as well as pharmacological treatments to alleviate the disease, but also from other areas, such as nutrition, exercise and physical therapy. In fact, Burns explains that dietary factors can potentially modify some of the underlying processes involved in OA, including modulating the inflammatory response, supplying nutrients for cartilage repair, and protection against oxidative damage. THE IMPORTANCE OF DOG NUTRITION IN OSTEOARTHRITIS "When effective, diet management can help reduce or eliminate the need for conventional medications," says the veterinary technique, which highlights, among some of the elements that should be taken into account in the diet, amino acids or Omega-3 fatty acids. In the case of omega-3s, Burns notes that these fatty acids have been shown to aid in the management of canine OA, and there are studies showing that foods high in total omega-3 fatty acids and eicosapentaenoic acid (EPA ) may improve the clinical signs of canine OA. In the pet food market, products rich in these nutrients are offered, such as those from Dechra's Specific range, which is committed to omega-3 in its diet, specifically of marine origin. Thanks to the use of alternative and sustainable protein sources, such as certified fish and krill, Dechra's diets are high in omega-3, EPA and docosahexaenoic acid (DHA). In addition, omega-3 has other beneficial effects beyond osteoarthritis, as it helps in the maintenance of a healthy coat and skin, favors the development of the brain and eyes and strengthens the immune system, and promotes good heart health . In conclusion, veterinary art believes that nutrition and specific nutrients provide an effective and safe way to control OA in dogs, and that foods high in omega-3 fatty acids have the dual benefit of controlling inflammation and pain while slowing the progression of the disease by decreasing the degradation of cartilage. Author: Animal's Health

Nearly Half of Pets Are Overweight but Few Receive Treatment
Veterinary

4+ MIN

Nearly Half of Pets Are Overweight but Few Receive Treatment

Pet obesity is one of the most common medical problems in cats and dogs — more than 40% may be affected globally. 
 
A pet's enjoyment of life involves running, jumping and climbing. Indeed, an overweight body condition can limit a pet's speed, agility and energy for play — resulting in poor quality of life.  We also know dogs and cats who experience obesity are at greater risk of long-term issues such as diabetes, lower urinary tract diseases and arthritis. The latest research indicates that dogs in overweight condition have a shorter average lifespan (up to 2.5 years) than dogs that are a healthy weight. Yet, getting a pet to reach their target weight is likely a lengthy process — especially because weight loss isn't a linear process. Also, many pets will experience a progressive decrease in their rate of weight loss as their bodies tend to protect and store fat. Therefore, the longer the period of weight loss, the harder it becomes for the pet to lose weight. This issue is mirrored in weight loss programs. Research by the Royal Canin Weight Management Clinic at the University of Liverpool shows high compliance in the first months: over 80% follow their assigned program. However, commitment declines after two to three months, resulting in only around half of pets reaching their target weight. Start of life: A critical phase to prevent weight issues According to a Banfield report, pet obesity has increased by 169% for cats and 158% for dogs over the last 10 years. It also shows that 37% of dogs under 18 months are overweight. The statistics indicate that more challenges arise in pet health when obesity occurs earlier, since pets are spending most of their lifespans with excess body weight.  'We are dealing with a disease that is already common but increasing further in prevalence. It is a lifelong problem, often starting early in life,' said Alex German, Royal Canin Professor of Small Animal Medicine at the University of Liverpool. 'That is why the problem needs to be managed strategically with a focus on prevention, targeting puppies and kittens.'
 
Veterinarians are crucial for bridging the knowledge gap Obese pets may not show their discomfort clearly, which is why it is desirable for pet owners, supported by veterinary professionals, to understand their pet's behavior and needs.  Between 44% and 72% of pet owners underestimate the weight status of their pet. Also, very few veterinarians record obesity and overweight issues. Another study by the Liverpool Weight Management Clinic shows that terms associated with obesity and overweight only appeared in 1.4% of vet records, compared with the estimated prevalence of 50 to 60% in the UK. This indicates that the proportion of pets treated for obesity or overweight issues is likely to be small. At Mars and Royal Canin, we believe vets are a key factor to promote preventive health. It is important to establish early healthy weight management habits for our pets, and it can be as simple as starting a conversation at a clinic!   'Too many pet owners are unaware if their pet is overweight, and as a result their pet's health and quality of life can be severely reduced. As pet professionals, we believe that we have a responsibility to help bridge this gap by ensuring that pet owners have the knowledge to help their pet thrive,' said John Flanagan, Discover Program Manager at Royal Canin. 'To us at Royal Canin, this means sharing knowledge with pet owners through communication campaigns and offering nutritional solutions adapted to each pet's specific needs, all with the help of our partners.' Simple recommendations to put your pet's health first  In order to have a healthy, happy pet that will enjoy a long life, it is also important to make nutritional and lifestyle changes by: Providing a carefully selected diet. Avoiding overfeeding and minimizing extra foods by monitoring food portions.  Weighing our pets regularly with an electronic scale. Exercising pets regularly — with regard to the amount and type of exercise depending on various factors, i.e., breed, size, age and health status. Weight management at Royal Canin At Royal Canin, weight management has been our focus for years. We believe a healthy weight begins with healthy habits, which should begin early in life and continue throughout the pet's life.  Royal Canin has a bold ambition to help reduce the prevalence of pet obesity in every cat by 2025. We will do this by raising awareness on the issue and promoting healthy habits through campaigns, tools and nutritional solutions, all based on science and observation. We also work with our vets and other institutions, such as the University of Liverpool, to gain and share knowledge.  by Royal Canin

Increased Pet Food Turnover in the EU
Cats

2+ MIN

Increased Pet Food Turnover in the EU

An estimated 80 million European households own at least 1 pet. This high number of pets has increased the pet food turnover. This is according to the latest annual figures from the European Pet Food Federation (Fediaf) that show that pet ownership across Europe remains at a high level, Cats remain the most popular Cats remain the most popular pets in European households with a stable population of 74.4 million in the EU and 102.7 million in Europe and Russia. Dogs are growing in popularity with 66.4 million dogs in the EU (84.9 million in Europe and Russia) in 2017 compared to 63.7 million (82.2 million) in 2016. In terms of other pets, small mammal and reptile ownership has increased slightly, the population of ornamental fish (measured by number of aquaria) has remained relatively stable at 9.4 million. Pet birds, however, have seen a 10% decline in the region bringing the total population to 35.4 million. Boost for the European economy The growth in pet population is good news for the European economy with the pet care sector contributing a significant turnover of € 36.5 billion. In 2017, the pet food industry alone delivered € 20.5 billion in turnover, an increase of € 1 billion on the previous year, with related products and services remaining stable at € 16 billion. Mechthild Exner-Herforth, new President of Fediaf said: 'The importance of pet ownership is evidenced by the large number of direct and indirect employment created. The pet food sector is responsible for providing approximately 100,000 jobs in the industry and we estimate a further 900,000 jobs in related pet care sectors. Included in this are the suppliers to the pet food industry, approximately 200,000 veterinarians in Europe, 60,000 specialist pet stores, the pet accessories industry, trade shows, pet press, breeders, animal welfare organisations and transport.' by Emmy Koeleman -All About Feed & Dairy Global

Why You’re Thinking About Pet Food Quality Wrong
Dogs

3+ MIN

Why You’re Thinking About Pet Food Quality Wrong

When it comes to pet food, it's hard to talk about quality without quantifiable points of measurement. At a minimum, companies are required to report certain information, including a limited guaranteed analysis, ingredients by weight and the nutritional adequacy statement. Unfortunately, this information is not an accurate measure of quality.  Quality is not measured by the guaranteed analysis or by a protein percentage. Quality is better examined by looking at how efficiently and effectively nutrients are delivered to the animal. There is an important concept in formulating and testing food that is often overlooked—digestibility. What Is Digestibility? Digestibility is the measure of how efficiently nutrients are absorbed from the intestine into the bloodstream and ultimately utilized in the dog's system. To maximize digestibility, the right ingredients must be combined in the right way and minimally processed. Linda Case, the author of 'Dog Food Logic,' summarizes digestibility perfectly. 'As one of the most basic measures of food quality, digestibility provides essential information that can help dog owners to select the best food for their dog,' Case says.  What Affects Digestibility? Better ingredients result in better digestibility. One end of the quality spectrum includes ingredients like fresh meat and whole foods that are more bioavailable and more digestible. These ingredients are not overly processed and provide a multitude of nutritional benefits. On the other end of the quality spectrum are overly processed ingredients like chicken meal or fish meal. Although incredibly common in dog food, meat meals are highly processed meat substitutes with comparably low digestibility. They are included in recipes as an inexpensive way to raise protein levels in the guaranteed analysis. However, their digestibility rating is lower than the better, high-quality, fresh meat alternatives. Digestibility is not just a marketing term. It is measured objectively through noninvasive, third-party feeding trials. Over a period of time, dogs fed a specific diet have their fecal matter analyzed for all the markers that measure protein digestibility. Science tells us what is and is not digestible. With the proven long-term benefits of higher digestibility and the relative ease of objective test measures, you would think that digestibility reporting would be an industry norm. Unfortunately, for retailers and consumers alike, it's not. Without a regulatory requirement, most companies do not know or will not share their digestibility rating.  Who Reports Their Digestibility? BIXBI is not like most companies. Because we believe in what digestibility tells about food, we are committed to not only testing all of our recipes, but also making those results available. Third-party tests show our dog food is exceptional. Its minimally processed USDA human-grade fresh meat, cooked only once, delivers more bioavailable nutrients than highly processed ingredients like rendered meal powders. RAWBBLE dry recipes average 90 percent protein digestibility across the line, while our Freeze-Dried recipes average 95 percent. Our results on paper and in people's homes are proof positive that ingredients, formulations and processing all matter. Fresh meat matters. by BixBi

Helping Veterinary Professionals be even Better Advocates for the Human-Animal Bond
Veterinary

3+ MIN

Helping Veterinary Professionals be even Better Advocates for the Human-Animal Bond

Pets have always played a big part of a family's life – but we've certainly seen their role rise during the COVID-19 pandemic.  In fact, Banfield recently released a survey looking at the impacts quarantining at home has had on pets and their owners, with 45 percent revealing their household's happiness has increased while spending more time with their pet. In addition to the companionship and comfort they unconditionally offer, pets can add so much more to our lives and overall wellbeing. The Mars Petcare team has long invested in research to understand how animals, and our interactions with them, can have beneficial effects on our mental and physical health, whether it's helping children's emotional and mental wellbeing, supporting people at risk for social isolation and loneliness, or helping us lead healthy lives by getting us out for more regular physical activity. Pet owners who learn about these health benefits are – according to a recent survey by the Human-Animal Bond Research Institute (HABRI) – much more likely to take better care of their pets by ensuring regular veterinary check-ups and keeping up with vaccines. Almost 2 in 3 respondents also said they would be more likely to take their pet to a clinic if the veterinarian discussed the health benefits of the human-animal bond with them. One way we're helping veterinarians learn about the science behind the benefits of pet interaction is through continuing education experiences like the virtual Human-Animal Bond (HAB) certificate training. Designed by HABRI in partnership with the North American Veterinary Community (NAVC), Banfield and Mars Petcare partnered to offer this course completely free of charge to 500 veterinarians and veterinary students. This extensive 22-hour course teaches veterinary professionals how to use human-animal interaction research insights in their daily practice so they can better support owners, their pets, and,ultimately, their bond. Veterinarians can play a central role in the relationship owners have with their pets, from offering nutrition and healthcare advice to adoption guidance. This invaluable support plays a fundamental role in building a healthy and strong bond between humans and the animals with which they interact, be it a personal pet, a service animal, or a communal animal such as the resident cat in a nursing home. By simply helping a pet lead a healthy life, counseling an owner about behavior challenges, or identifying and advising on pet care needs, veterinarians help foster a relationship that has the potential to reduce human loneliness and its negative side effects – especially during this time of widespread isolation. As a board member of the Human Animal Bond Association, I believe strongly in educating on the benefits of the human-animal bond while advancing the role of the veterinary professional in nurturing positive interactions between people and animals. I hope this education initiative and others like it will continue to help veterinarians build an even stronger partnership with their clients and offer them some new ways to support owners in strengthening the bond between people and pets. by Molly McAllister: Healthcare leader with a passion for proactive veterinary care and development of future leaders in the profession

Skechers, Royal Canin Support Animal Shelters During Pandemic
Cats

3+ MIN

Skechers, Royal Canin Support Animal Shelters During Pandemic

Several brands are jumping to the assistance of animal adoption organizations during the pandemic.  Many shelters nationwide are operating on skeleton staffs and are open for intakes but closed for adoptions. Without the adoption fees, operating funds are becoming an issue. Skechers is donating more than $509,000 to the Petco Foundation, bringing the company's total contribution to over $5.45 million for animal welfare agencies since 2016. Through sales of its Bobs from Skechers collection, donations are aiding shelters and agencies closed due to the coronavirus crisis. 'Animal welfare organizations across the country have been forced to innovate and operate in new ways, including mobilizing record numbers of foster homes to care for pets to support social distancing measures while saving animal lives,' says Susanne Kogut, president of Petco Foundation, in a release. 'Thanks to Bobs, many of our organizations can continue their lifesaving work.' For every Bobs from Skechers item purchased in the U.S., a donation is made to the Foundation to help save and support animals in its 4,000+ shelter and pet adoption network. Bobs also launched in Canada in January 2020; for every purchase made in that country, a donation will support Canada's shelter dogs and cats. Cats in particular are being impacted by the pandemic, according to Royal Canin. Shelters are anticipating the largest kitten season ever, given the reduction in spay and neuter services during the pandemic. Because of this, even more people need to be recruited to sign up to foster. Many are doing it for the first time, and may not have all the same resources that would normally be made available to them. That's where Royal Canin and cat rescue expert Hannah Shaw, The Kitten Lady, come in. Shaw wants to help these first-time kitten fosters succeed by offering a four-week webinar series called 'Catology' that shows how anyone can care for kittens. Royal Canin is sponsoring the effort to help provide the series for free. The brand will also provide a month of free food, valued at $30, to the first 1,000 new kitten and cat fosters and adopters who sign up for the webinar. The webinars will be streamed live on the official Facebook and Instagram of Royal Canin and the official Facebook and Instagram of The Kitten Lady and will be available to rewatch. Additional support is available in the Catology Facebook Group, a new community for cat owners, where veterinarians, nutritionists and other feline experts will host chats and share resources. 'We are going through an unprecedented time right now -- but it's incredible to see kindness emerge in times of need,' said Tony Wild, director of cat acceleration for Royal Canin, in a release. 'While shelters and rescues are facing a crisis of their own in placing and caring for animals, people nationwide are opening their homes to pets in need. We are inspired by these actions and want to help.' Those interested in learning more about fostering can visit StayHomeAndFoster.org to connect with a shelter or rescue in their area. Out of an abundance of precaution, many shelters offer foster pet delivery or low-contact pet pickup. Source: Marketing Daily

Research Update: Testing for Food Allergies
Dogs

3+ MIN

Research Update: Testing for Food Allergies

While food allergies (also called adverse food reaction or 'AFR') are uncommon in pets, diagnosing them or ruling them out completely remains a frustrating endeavor for veterinarians and pet owners alike. As the 'gold standard' – an elimination diet and re-challenge – is difficult and time-consuming, many pet owners and vets reach for simpler methods such as blood and saliva testing. What many pet owners and some veterinarians may not realize is that common commercial blood and saliva tests have not been validated – i.e. the results, positive or negative, have not been shown to correspond to actual clinical changes in pets. Put another way, it has never been proven that a positive test equals an allergy or that a negative test means the ingredient is fine for the pet. While I have had many pet owners and veterinarians report that they see resolution of allergy signs after avoiding ingredients for which the pet has tested positive on blood or saliva tests, I've had just as many that report improvement despite being fed positive ingredients (often without the pet owner realizing that the ingredient is included in current food or treats). Previously, while there was little data to suggest that these tests were effective to identify allergens, there was also not a lot of published data to show that they *didn't* work. That has changed recently with the publication of two studies that evaluated some of the most common blood and saliva food allergy/sensitivity tests for dogs. In the first study, which was done in Europe, investigators compared a popular saliva test and a popular blood test in three groups of dogs – those with known food allergies to identified ingredients, healthy dogs with no allergic signs, and dogs with suspected food allergies that were undergoing diet elimination and re-challenge testing. Between 20-30% of the healthy dogs had a strong positive reaction to one or more foods, depending on the type of the test. Another 53% of healthy dogs had weak positive reactions on the saliva test. In fact, there were more positive saliva reactions in healthy dogs than in allergic dogs! Overall, the number of dogs with positive reactions on the tests was not different between healthy and food allergic dogs. Only 1 of the positive blood tests corresponded to a known allergy in one of the allergic dogs. In the second study, which was performed here at the Cummings School, 30 healthy dogs were tested with the same saliva test as the European study as well as two popular blood tests here in the US. Between 60-100% of dogs tested positive for one or more foods on each test. Two dogs tested positive for all antigens on one of the blood tests, while a different dog tested positive for all antigens on the saliva test. Keep in mind that these are healthy dogs with no evidence of allergies! Take Home: Saliva and blood tests for food allergies in dogs do not reliably distinguish between healthy and allergic dogs and should not be used for diagnosis of food allergy! The use of these blood and saliva tests could result in the false identification of a lot of common foods as allergens. Pet owners may then avoid these ingredients in favor of more expensive, more uncommon, and potentially nutritionally riskier exotic ingredients. While diet elimination is difficult to do correctly, it remains the best option that we have for diagnosis of food allergies in pets. by Cailin R. Heinze, VMD, MS, DACVN All Extruded

Coronavirus: Hong Kong confirms a Second Dog is Infected
Dogs

3+ MIN

Coronavirus: Hong Kong confirms a Second Dog is Infected

The German shepherd owned by a Covid-19 patient is in quarantine, along with another dog from the same home. It is 'very likely' the two positive canine cases are examples of human-to-animal transmission, says virologis South China Morning Post informed yesterday that a second dog with an infected owner has caught the coronavirus, Hong Kong's animal welfare authority confirmed on Thursday. The two-year-old German shepherd lived with a person diagnosed with Covid-19 in Pok Fu Lam and was sent to quarantine on Wednesday, along with a four-year-old mixed-breed dog from the same home. The dogs were kept in separate kennels at the government facility. Oral and nasal swabs taken on Wednesday and Thursday returned positive readings for the German shepherd, but were negative for the other dog. Neither animal had shown any signs of the Covid-19 disease, according to an Agriculture, Fisheries and Conservation Department (AFCD) spokesman, who added that it would 'closely monitor both dogs and conduct repeated tests on the animals'. Animal health expert Professor Vanessa Barrs from City University had previously urged the public not to panic, as there was no evidence people could be infected by their pets. She also cited the Sars experience of 2003, which suggested cats and dogs would not become sick or transmit the virus to humans. Professor Malik Peiris, a leading public health virologist at the University of Hong Kong who helped the government analyse the specimens, told the Post that a blood test would be performed, but added the sample must be taken at least 10 days after the onset of infection to allow for the antibodies to develop. 'It is very likely that the two positive cases [in Hong Kong] are examples of human-to-dog transmission,' he added. 'We will also follow up on the mixed-breed dog, but it has tested negative.' A 17-year-old Pomeranian earlier became the first dog in the world to be found with the coronavirus when it tested 'weak positive' in repeated checks This Pomeranian which repeatedly tested 'weak positive' for the coronavirus died aged 17 on Monday. Photo: Facebook The dog died on Monday after returning home for three days. A medical source later told the Post it was unlikely the dog died from Covid-19, the disease caused by the coronavirus, pointing to its old age and the underlying illnesses it had. The animal welfare authority said it would continue to work with the Department of Health in the handling of relevant cases. To ensure public and animal health, the department has strongly advised that mammalian pet animals, including dogs and cats, from households with confirmed coronavirus cases, or their close contacts, should be quarantined. Apart from the two dogs, the department said there were currently another four cats under quarantine, adding visits to those pets in quarantine were not allowed and that the animals were isolated in separate rooms. Quarantined animals would be checked and cared for every day and assessed for any special needs they might have, the spokesman told the Post. The spokesman said there was currently no evidence that pets could transmit the virus to humans, or that it could cause Covid-19 in dogs. Pet owners should always maintain good hygiene practices and under no circumstances should they abandon their pets, the authority has said. The owner of the two dogs tested this week is a 30-year-old woman living in Emerald Garden, Pok Fu Lam Road. She travelled to Paris and London on February 27, arriving in Hong Kong on March 6. She tested positive for Covid-19 on Wednesday. Her husband has developed symptoms and is in hospital. Source: South China Morning Post 

Biorigin Promotes Functional and Clean label Ingredients at Pet Food Forum, Kansas City, USA
Veterinary

3+ MIN

Biorigin Promotes Functional and Clean label Ingredients at Pet Food Forum, Kansas City, USA

According to Mintel, over the past few years, consumers have been increasingly prioritizing food and drink recipes that claim to be free of artificial ingredients, such as artificial flavors, colors, and preservatives. 

The same values consumers consider when buying food for their families also apply to the foods they buy for their pets, so the trends in Petfood follow more and more those of human consumption, once pets became part of the family due to the phenomenon of humanization.  With this in mind, Biorigin used all of its know-how of more than 15 years developing natural ingredients to enhance the taste of the most diverse types of food for human to create a new clean label solution that makes pet foods more palatable, attractive, and even more tasteful. The visitors that come to its booth #2206 will be able to try the benefits of PalaUp, the new Biorigin solution that
brings the tastes of the tutor and your pet closer together.  Besides clean label and free from claims, greater transparency, sustainability, and ethically-sourced ingredients, personalization and functional claims are other key petfood industry drives. "Biorigin is committed to increase the value of their customer´s products. Our natural solutions add the functionality, benefits and food safety demanded by the pet owner and are interesting tools for pet food manufacturers to differentiate and segment the products according to specific needs, age groups, breeds, etc. We have high-protein solutions, and which promote gut and immune health' adds Thaila Putarov, Global Technical Manager of Pet Products line. One of the Company's key functional product is MacroGard, that acts on the natural defenses balancing their action and contributing to pet health and well-being. Studies conducted with MacroGard have shown positive effects on dogs in different conditions, such as atopic dermatitis, osteoarthritis and obesity. Biorigin's products are natural, clean label, GMO Free, GMP+, safe, since it guarantees the traceability of the entire production process from the raw material, and they are also sustainable. About Biorigin  Biorigin is a Brazilian company, founded in 2003, which mobilizes knowledge and technology to, using biotechnological processes, develop innovative solutions in natural ingredients for the animals' health and well-being.  Its portfolio is composed of safe ingredients, assured by the total traceability of the vertically integrated production process, in addition to the quality assured by certifications FSSC 22000, ISO 22000, ISO 14001, GMP+ (Feed Safety Assurance), Kosher (food produced according to Jewish norms)
and Halal (food produced according to Islamic requirements).  It is the first company in its segment to be certified by the Bonsucro Chain of Custody for yeast extracts and derivatives produced from fermentable sugar and sugarcane yeast cream, as well as Ecovadis gold rating and Smeta audit, showing the Biorigin's commitment to social, environmental, and economic practices through sustainable supplying.   About Pet Food Forum  Petfood Forum will be held in Kansas City, Mo., USA from May 03 to 04 and includes a three-day agenda loaded with opportunities to meet with industry professionals from all over the world, learn the latest pet food trends, discover new tools for success and share ideas. The conference and exhibition will kick off with Petfood Essentials and will continue with two full days of educational sessions.  by Biorigin 

Our Fat Pets
Cats

9+ MIN

Our Fat Pets

Sixty percent of cats tip the scales at unhealthy weights, slightly more than the 56 percent of dogs. It's not good for them. Like most cats, Max had a swagger in his walk. But because he was slightly overweight, the 15-year-old Maine coon began having trouble 'jumping up on things,' his owner says, the extra pounds worsening his arthritis. So his owner, Jaime Wilson, decided her pet needed to go on a diet — barely two tablespoons of dry food in the morning and again at night, along with a larger portion of canned wet food once a day and a supervised exercise program that included treadmill work and running through stationary poles. 'He was ravenous all the time,'  his owner concedes. But after six months, 'he's very sleek and thin,' says Mrs. Wilson, who works at the University of Florida's Small Animal Hospital in Gainesville, Fla. 'Not having the extra pounds has been great for his joints.' The Association for Pet Obesity Prevention estimates that in the United States, veterinarians now classify more than 100 million dogs and cats as overweight or obese, up from 80 million five years ago. Sixty percent of cats tip the scales at unhealthy weights, slightly more than the 56 percent of dogs. Worse yet, many pet owners fail to recognize the potential severity of the problem, finding their pets' weight gain of little concern or even 'cute,' says Dr. Justin Shmalberg, service chief of integrative medicine at the University of Florida's College of Veterinary Medicine in Gainesville. And show animals, often held up as exemplary models, he says, sometimes tend toward the pudgy side. 'In part, it's an issue of perception,' Dr. Shmalberg says. 'Generally, the public is more tolerant of obese animals than they are of thin ones. There's not as much stigma with animals being overweight as with people.' Obesity and the inflammatory effects of excess fat can bring a host of health problems. Max's six-month journey to a healthier weight reduced his risk for insulin-dependent diabetes, the most common health problem veterinarians see in overweight or obese cats. Overweight dogs rarely develop this form of diabetes, veterinarians say, though large breeds often face joint injuries from excess weight, while smaller ones can have breathing difficulties if airways collapse. Along with diabetes and arthritis, extra heft puts pets at increased risk for liver and kidney diseases, high blood pressure, heart failure and even some cancers. And at least one widely cited study in Labrador retrievers found that even moderately overweight dogs have shorter life spans than their lean counterparts. Veterinarians assess a pet's overall body health using a system similar to the body mass index, or B.M.I., used in people. Emaciated dogs or cats get the lowest score on a nine-point scale, obese ones the highest, with a desirable weight usually in the four to five range, says Dr. Deborah Linder, head of Tufts University's obesity clinic for animals in Boston. An animal at six is considered clinically overweight, with a score of seven or more, obese. Veterinarians also complete a physical exam to assess obesity, feeling over the rib cage by the animal's armpit, 'where tissue should be no thicker than the back of your hand,' Dr. Linder says. Another sign of healthy girth, she says, is a tuck in the belly, similar to an 'hourglass figure.' Although some pets are genetically vulnerable to unwanted pounds, others may have diseases like hyperthyroidism or Cushing's disease, in which the adrenal glands pump out too much of a stress hormone, stimulating appetite. Once these conditions are ruled out, veterinarians say, aging itself poses an ongoing risk as metabolism slows — the pet version of middle-age spread. Neutering or spaying also decreases an animal's energy needs by a third, Dr. Shmalberg says, so 'calories in, calories out,' takes on greater importance in maintaining a pet's proper weight. Researchers have recently identified another risk factor for pet obesity: rapid growth in early life, though the reasons for this remain poorly understood. 'Dogs and cats that grow quickly are highly likely to become obese later in life,' says Dr. Alex German, a professor at the University of Liverpool in England. But veterinarians single out overfeeding as the greatest contributor to pet obesity. Giving pets easy access to food around the house, or 'free feeding,' can quickly add unwanted pounds, they say, as can an overindulgence in high-calorie treats. Throw small children into the household mix with 'sneak feeding' and the situation becomes worse, says Dr. Sarah Nold, a staff veterinarian at Trupanion, a Seattle-based pet insurer. 'It's definitely not uncommon,' she says with a laugh. Whether pets, like some owners, 'stress eat' is difficult to measure. 'In my experience, when animals are stressed, they tend to go off feeding,' Dr. Nold says. 'But we don't know.' 'Pets don't open the fridge by themselves,' so stressed owners may stress-feed their pets, Dr. Linder says. 'The concept of food and love are tightly interconnected, and we need to address it.' Some veterinarians cite the pet food industry's push to include better labeling on foods, including calories per serving, as an advance in helping with weight control. But others describe the print as too small and the calorie information unhelpful because calorie needs vary widely by breed, genetics and current weight. Many dogs and cats that are overweight will need their calories reduced by at least a third, according to the University of Florida's Dr. Shmalberg. An average-size indoor cat needs between 150 to 200 calories per day to maintain weight, while dogs' ideal weights are trickier to assess. But the most important factor, Dr. Shmalberg says, is that owners adjust food to reach an 'ideal body condition,' such as the dog and cat weight charts suggested by the pet food company Purina. Experts also disagree on which type of food promotes better weight loss, wet or dry. Some data suggests wet food's higher water and protein content carries more benefit because it reduces appetite, says Dr. Jonathan Stockman, who runs the clinical nutrition service at Colorado State University's Veterinary Teaching Hospital, in Ft. Collins, Colo. But dry food has a higher fiber content, he says, so a similar argument can be made for that. 'One really is no better than the other,' Dr. Stockman says. 'We usually go with prescription diets because the nutrient density can be controlled and you can cut calories without causing a nutritional deficiency.' Other options, such as fat-blocking drugs or stomach-shrinking surgeries available to people, seldom play a part in veterinary medicine. Most veterinarians feel that weight loss can best be managed through diet. The goal is to get to a healthy weight before health issues take hold, veterinarians agree. Even though diabetes in cats, for example, can be reversed by aggressive dietary measures, says Dr. Lori Teller, a veterinarian at the Meyerland Animal Clinic in Houston, they work only with early diagnosis. Diabetes in dogs, rarely related to obesity, is considered irreversible, she and others say, because insulin production shuts down completely. Some veterinarians cite the pet food industry's push to include better labeling on foods, including calories per serving, as an advance in helping with weight control. But others describe the print as too small and the calorie information unhelpful because calorie needs vary widely by breed, genetics and current weight. Many dogs and cats that are overweight will need their calories reduced by at least a third, according to the University of Florida's Dr. Shmalberg. An average-size indoor cat needs between 150 to 200 calories per day to maintain weight, while dogs' ideal weights are trickier to assess. But the most important factor, Dr. Shmalberg says, is that owners adjust food to reach an 'ideal body condition,' such as the dog and cat weight charts suggested by the pet food company Purina. Experts also disagree on which type of food promotes better weight loss, wet or dry. Some data suggests wet food's higher water and protein content carries more benefit because it reduces appetite, says Dr. Jonathan Stockman, who runs the clinical nutrition service at Colorado State University's Veterinary Teaching Hospital, in Ft. Collins, Colo. But dry food has a higher fiber content, he says, so a similar argument can be made for that. 'One really is no better than the other,' Dr. Stockman says. 'We usually go with prescription diets because the nutrient density can be controlled and you can cut calories without causing a nutritional deficiency.' Other options, such as fat-blocking drugs or stomach-shrinking surgeries available to people, seldom play a part in veterinary medicine. Most veterinarians feel that weight loss can best be managed through diet. The goal is to get to a healthy weight before health issues take hold, veterinarians agree. Even though diabetes in cats, for example, can be reversed by aggressive dietary measures, says Dr. Lori Teller, a veterinarian at the Meyerland Animal Clinic in Houston, they work only with early diagnosis. Diabetes in dogs, rarely related to obesity, is considered irreversible, she and others say, because insulin production shuts down completely. Some veterinarians cite the pet food industry's push to include better labeling on foods, including calories per serving, as an advance in helping with weight control. But others describe the print as too small and the calorie information unhelpful because calorie needs vary widely by breed, genetics and current weight. Many dogs and cats that are overweight will need their calories reduced by at least a third, according to the University of Florida's Dr. Shmalberg. An average-size indoor cat needs between 150 to 200 calories per day to maintain weight, while dogs' ideal weights are trickier to assess. But the most important factor, Dr. Shmalberg says, is that owners adjust food to reach an 'ideal body condition,' such as the dog and cat weight charts suggested by the pet food company Purina. Experts also disagree on which type of food promotes better weight loss, wet or dry. Some data suggests wet food's higher water and protein content carries more benefit because it reduces appetite, says Dr. Jonathan Stockman, who runs the clinical nutrition service at Colorado State University's Veterinary Teaching Hospital, in Ft. Collins, Colo. But dry food has a higher fiber content, he says, so a similar argument can be made for that. 'One really is no better than the other,' Dr. Stockman says. 'We usually go with prescription diets because the nutrient density can be controlled and you can cut calories without causing a nutritional deficiency.' Other options, such as fat-blocking drugs or stomach-shrinking surgeries available to people, seldom play a part in veterinary medicine. Most veterinarians feel that weight loss can best be managed through diet. The goal is to get to a healthy weight before health issues take hold, veterinarians agree. Even though diabetes in cats, for example, can be reversed by aggressive dietary measures, says Dr. Lori Teller, a veterinarian at the Meyerland Animal Clinic in Houston, they work only with early diagnosis. Diabetes in dogs, rarely related to obesity, is considered irreversible, she and others say, because insulin production shuts down completely. 'Our current approach is failing,' Dr. German says, citing the need for new strategies and more vigorous prevention. Studies have found that only half of dogs and cats placed on weight-loss  programs achieve their target goal, he says, and half of that number rebound to unhealthy weights. Instead of aiming for a complete or 'perfect' weight loss, he suggests, it might be more realistic to push for a modest weight loss, which can still have benefits. Studies have shown that in overweight people, for example, even a relatively modest weight loss of 5 percent to 10 percent of body weight can delay the onset of diabetes, and the same may apply to pets. Max's weight loss was more extreme, and he is faring well.  His owner is vigilant about not letting his diet and exercise routines lapse.  
'If I free feed him now,' Mrs. Wilson says, 'he would just balloon back up, I'm sure.' By Susan Jenks

Columbian pet food market: singles are attractive target
Dogs

2+ MIN

Columbian pet food market: singles are attractive target

The Columbian pet food market has grown ten-fold since 2000, and one-person households are increasing. Why demographics matter in Latin America? The most recent population census in Colombia revealed that households comprising one member rose to 18% in 2018 – a large increase compared to the previous share of 11% in the 2005 census. This information suggests there were approximately 15 million families in the country and more than 2.6 million one-person households in 2018. Particularly, the latter group represents an appealing market to pet food producers as these consumers are possibly more inclined to acquire pets and to spend readily on them. On the other hand, trade sources state that pet ownership in Colombia is not as high as it is in other markets, with just over 43% of families owning a pet. Of that universe of pet owners, 70% have a dog, 15% have cats, while the rest own other animal species. In fact, a rather low pet possession rate is an indicator of future growth opportunities. Room for growth yet with region-specific challenges In Latin American markets, the biggest trial for the local industries is increasing the amount of pet food consumption as opposed to homemade preparations. In this regard, one limitation to further development of the pet food market in the region is the ample differences among rural and urban cities, in both income and consumption habit trends.   People in larger cities are likely the largest pet food consumers due to their busier lifestyles and the limited time they usually have. Therefore, as one-person households are largely comprised of young professionals who can afford pet food products, it is expected that such favorable demographic conditions will stimulate the present and future demand for pet food in the country, putting Colombia in the eye of the global industry. Autor: Iván Franco  Iván Franco is the founder of Triplethree International and has collaborated on hundreds of research projects for several consumer goods industries. He was granted the Global Consultant of the Year award by Euromonitor International and authored the book 17 Market Strategies for Growth (in Spanish).

Learning the Ropes – How Computers and Big Data are Shaping the Future of Pet Health
Cats

5+ MIN

Learning the Ropes – How Computers and Big Data are Shaping the Future of Pet Health

What do you think of when you hear the term artificial intelligence? Skynet running the world? Computers replacing humans? It's becoming a pretty well-known concept, with a plethora of movies and novels devoted to it. But, of course, AI is already all around us. It's in the e-passport system at the airport – recognizing your facial features and matching them to the photo in your travel documents. It's at work when Netflix recommends TV programs similar to those you've already watched. It's Alexa and Siri and the thing in your smartphone's camera that can tell what's a face, and what's not. But, what if humans want computers to give them an answer, but don't know how to program them to get it? This is where machine learning comes in. Machine learning is a particular type of AI, in which computer systems use large amounts of data to spot patterns which aren't easily seen by the human eye – at least, not without many decades of hard work and analysis. Rather than working according to instructions set by a person, the computer tests its own algorithm - refining and improving it until it's as accurate as possible. Spot the difference Here's an analogy. I expect you'd easily recognize a picture of a Dalmatian dog if I showed you one. You've probably seen quite a few, either in real life or in movies. But what features are your brain recognizing to tell you it's a Dalmatian? White fur with black or brown spots – definitely. But there are other dogs with those markings that are clearly not Dalmatians. Their ears may be a different shape, their coat longer or their tail shorter. You may not consciously realize it, but what you've learnt through experience is coming together for you to distinguish between 'Dalmatian' and 'not Dalmatian'. Your brain, a complex neural network, has developed a kind of algorithm and refines it through experience to come to a more accurate conclusion. However, if I showed my almost-4 year old daughter a picture of any white dog with black spots, she'd say it was a Dalmatian for sure. Due to her age she's just not as experienced in detecting the other features which you would use to tell apart one breed from another. You might say her algorithm is just not sufficiently refined yet! In machine learning, computers learn from data and use artificial neural networks to identify patterns or relationships between different variables to make predictions or decisions - but with minimal human intervention. Big data Machine learning is being used in human healthcare for diagnosis, prognosis and to make treatment decisions. For example, machine learning has been used to predict mortality of patients admitted to an Intensive Care Unit and calculate their likely length of stay. But to do this kind of work requires access to large datasets. In pet health, this has been a real challenge. Traditionally, clinical data about pets have been siloed in many different places; within individual veterinary hospitals, diagnostic providers and pet owner records. There is no single database to store and compare health records, and data on individual pets are often incomplete due to lack of regular vet visits. At Mars Petcare, we have the big data to change this. Our veterinary health group has over 1800 hospitals across the US and more than 250 across the UK and continental Europe. The integrated information collected from millions of pets as they visit a hospital, have tests carried out and receive treatment provides an unparalleled opportunity for research in data science. Through our Pet Insight Project - utilising Whistle FIT activity trackers synced to Banfield hospital data - we are even working out how patterns in behaviour can indicate a possible health issue at an early stage. We're now bringing this to life in another way; applying machine learning techniques to our big data to develop a predictive test for feline chronic kidney disease. Turning ideas into reality Between 8 and 31% of geriatric cats suffer from chronic kidney disease (CKD), a debilitating illness for which there is no known cure, and is a common cause of death. Current diagnosis of this complex disease only occurs once at least 40% of the kidney is damaged. This makes intervention and treatment challenging. The goal of any therapy is to slow down the rate of further kidney damage and is usually tackled with modified diets – with adapted protein levels and lower in phosphorus than regular cat foods - and medications to reduce the side effects of kidney dysfunction, such as high blood pressure. But it can be frustrating for vets and cat owners to know they've come into the game rather late. Imagine if cats who were at risk of developing this condition could be identified earlier, before the kidneys have become so extensively damaged. Using machine learning on routinely collected clinical data and veterinary medical records from Banfield hospitals - incorporating 700,000 visits from more than 100,000 cats over the last 20 years - we have developed a novel algorithmic tool that can accurately predict the likelihood of onset of CKD up to 3 years before the appearance of clinical signs. This will give vets and owners the power to take steps to intervene much earlier in the disease process. Of course, the skilled physical examination and clinical history taken by the veterinarians will still be an irreplaceable part of the process, and it will be veterinarians who work with their clients to identify which cats would benefit from the algorithm. Few pet owners, I suspect, want their vet to be replaced by a computer! At Mars Petcare, this is a way of improving pets' lives that is clearly aligned with our purpose: A Better World for Pets. Our research in this area is ongoing and there's a real sense of excitement about the potential of this approach. And for individual pets - thanks to machine learning, their future health is fast becoming something we can predict better than ever before. by Darren Logan - Head of Research, WALTHAM at Mars Petcare

Recalls Have 60% of Pet Parents Concerned About the Safety of Dog and Cat Food
Veterinary

3+ MIN

Recalls Have 60% of Pet Parents Concerned About the Safety of Dog and Cat Food

57% of dog owners and 55% of cat owners agree that 'fear of pet food contamination/product safety is a key consideration in the dog foods/cat foods I buy,' while more than 60% of dog and cat owners agree that they are concerned about the safety of the pet food, treats, and chews they buy. Hill's Pet Nutrition's recent recall is a reminder that safety remains one of the driving forces in the U.S. pet market today. A 2018 survey by market research firm Packaged Facts reveals that 57% of dog owners and 55% of cat owners agree that 'fear of pet food contamination/product safety is a key consideration in the dog foods/cat foods I buy,' while more than 60% of dog and cat owners agree that they are concerned about the safety of the pet food, treats, and chews they buy. The findings were published in the January 2019 report, Pet Food in the U.S., 14th Edition. Despite consumer concerns, pet food safety ultimately begins at the manufacturer and marketer level.  'No pet food industry participant then in business will ever forget the Great Pet Food Recalls of 2007, which encompassed over 100 pet food brands and resulted in the deaths of thousands of dogs and cats,' says David Sprinkle, research director for Packaged Facts. In the aftermath of the recalls, stringent new pet food safety initiatives were signed into law, including authority for the Food and Drug Administration (FDA) to order mandatory product recalls, Current Good Manufacturing Practices (cGMPs) for all animal feed facilities, more frequent plant inspections, and a zero-tolerance policy for pathogenic bacteria.  Packaged Facts' research reveals that the 2007 recalls caused pet owners to trend up to pet food varieties they considered to be safer, such as those marketed on claims like natural, organic, limited ingredient, human-grade, Made in the USA, free-from China-sourced ingredients, non-GMO, and 'clean.' As a result, sales of such products surged, and most continue to outperform regular pet food. Despite the improvements and the upgrades, more than ten years later the pet food market still faces safety concerns due to contaminants such as Listeria, Pentobarbital, and Salmonella, among others. Ironically, the most recent wave of recalls involved not a pathogenic bacteria, but rather an oversaturation of vitamin D—an essential nutrient for dogs that in large doses can be toxic or even fatal.  'There's no doubt that stricter government oversight has shed a spotlight on issues that otherwise might have gone unnoticed. But there's still clearly an opportunity to do better,' says Sprinkle.  In December 2018, the FDA issued an alert to pet owners about food from eight different pet food brands that potentially contained toxic levels of vitamin D. The alert has only continued to expand during the first two months of 2019.  On January 31, Hill's Nutrition, which specializes in the types of prescription and specialty pet foods that consumers increasingly traded up to after the 2007 recalls, became the latest brand added to the list. The company voluntarily recalled over 20 different varieties of canned dog food from its Hill's Prescription Diet and Hill's Science Diet lines for excessive levels of vitamin D.  The Report The 14th Edition of the Packaged Facts report pinpoints strategic directions for current and prospective pet food marketers, with a forward-looking focus on high-growth product segments and market drivers. Covering foods for dogs and cats, the report examines trends by form (dry, wet, semi-moist, and frozen/refrigerated), ingredients, and product claims across the full retail spectrum including mass-market outlets, the pet specialty channel, online retailers, and other channels. It provides a comprehensive overview covering historical market size and projections (2014-2023); cross-market trends; consumer expenditures; market opportunities; mergers and acquisitions; channel trends including e-commerce and omnichannel; the Millennial impact; and new product and marketing trends.  Source: Packagedfacts

Complete Commercially Prepared Cat Foods Deliver Optimum Nutrition For Cats
Cats

5+ MIN

Complete Commercially Prepared Cat Foods Deliver Optimum Nutrition For Cats

Most recently, a piece of consumer research highlighted many pet owners may not be aware of their cat"s nutritional needs and may not be providing a healthy diet. The industry is worried this may cause pet owners unnecessary concern about the quality of food they are feeding their pet. The nutritional needs of cats are complex and they require over 40 nutrients in their daily diet to remain healthy and happy.  The easiest way for cat owners to ensure they are providing the right nutrition is by feeding a "complete" prepared cat food. Most pet food is designed to be "complete and balanced," which means each serving is a complete meal and provides all the nutrition a pet needs to be healthy. This is usually visible on pet food packaging. To ensure a "complete" diet, PFMA members formulate their pet foods diets in line with the FEDIAF (European Pet Food Federation) Nutritional Guidelines for Cats and Dogs. These guidelines detail the nutritional needs of cats and dogs at the varying life stages.  They are written and reviewed by independent experts such as vets, scientists and animal nutritionists throughout Europe. A survey of vets at the London Vet Show highlighted that 91% of vets believe that prepared pet foods for cats and dogs deliver optimum nutrition when fed properly. There is a wide range of "complete" pet foods available to meet all consumer needs and preferences. Whatever the consumer chooses, all pet foods are subject to the same stringent legislation to ensure safe products of a high quality.  Why are pet food labels so difficult to decipher? We recognise that pet food labelling isn"t always consumer friendly and that sometimes the terminology can be confusing. Pet food labelling falls under EU legislation for farm animal feed, meaning that the way information is listed on-pack is not always understandable for pet owners. Despite the regulatory constraints, PFMA and its members are committed to providing pet owners with a better understanding of what is in their pet"s food. This is why many pet food manufacturers provide full product information on company websites and have dedicated customer care lines to provide further support. Why do some pet foods list ingredients and others are vague – using terms such as "cereals"?  Current legislation means manufacturers can label ingredients by category or by individual ingredients. Listing ingredients by category means manufacturers can select ingredients based on supply without having the high cost of changing labels constantly and means they can deliver an economical product of high quality. When a label says meat and animal derivatives (4% chicken) on the pet food label does this really mean that there is only 4% meat in the products?  The pet food industry works hard to help consumers understand the legislation particularly surrounding labelling. For example, when a pet food label states 4% of a certain meat ingredient, this does not mean that the product contains only 4% meat. The 4% declaration is a legal labelling requirement which represents the minimum percentage content of the named ingredient guaranteed to be present by the manufacturer. Each recipe includes a blend of different ingredients which are all combined into a food which will meet, in part or entirely, the daily nutritional requirements of the pet. Why do prepared pet foods include carbohydrates when they are not nutritionally essential for cats and dogs?  Carbohydrate in pet food provides a useful and readily available source of metabolisable energy. By using carbohydrate instead of fat or protein to obtain energy, these other nutrients can be used to optimise healthy skin, coat, immune systems etc. The existing science highlights that the carbohydrate levels found in prepared pet foods, both wet and dry, are well tolerated by both dogs and cats and are important for the nutritional contribution they bring. The classification of carbohydrates also includes dietary fibre. Certain fibres, for example moderately fermentable fibres (e.g. beet pulp or rice bran), can also have a beneficial effect on the health of the digestive tract and possibly in reducing the risk of disease. Can pet food (or ingredients in pet food) cause health problems?  No there is stringent legislation in place to ensure that pet food is safe and of high quality. Furthermore, pet food and pet nutrition is subject to intensive study to provide optimum nutrition. It is widely recognised by vets that pets are living longer, healthier lives and that improved nutrition has played an important role in this. John Foster MRCVS, Chairman of the Pet Health Council[1] explains: "The amount of nutritionally related problems we encountered 30 years ago was legion.  We saw bad coats, poor teeth, poor digestion, rickets and shortened life spans.  This was all as a result of inadequate nutrition.  The widespread feeding of prepared pet foods and advancements in these diets has made a major difference. The majority of modern diets are sophisticated, constructed on the back of intensive research, and trustworthy." Why don"t pet food labels provide more information on ingredients?  There is limited space on a pet food label and it is important that the minimum legally required information (e.g. description, directions for use, ingredients and feeding guidelines) is provided to the consumer. To support consumers, pet food manufacturers often provide full product information on company websites and via telephone help-lines.  All companies provide contact details to allow consumers to obtain further information and are legally required to disclose the specific ingredients within a labelled category on a product upon request. What ingredients are typically used?  There is strict legislation covering what ingredients can be used in pet foods to ensure they are safe and nutritious. With regards to the animal based ingredients in pet food, these must come from animals that have been inspected under veterinary supervision and are considered fit for human consumption. Cuts that might not sound appealing to the UK consumer but which might be regularly on the menu in other cuisines or that have been eaten in the UK in the past (e.g. pigs trotters, or fried pig ears, udders) are used. The main concern for the pet food manufacturer is to source nutritionally valuable raw materials. Some of the less favoured cuts could be a perfect source of protein, essential amino acids or other valuable substances.
Source: www.pfma.org.uk

Is a dog part of your health plan?
Dogs

3+ MIN

Is a dog part of your health plan?

The history of dogs as pets stretches back at least 27,000 years, when dogs were first domesticated from grey wolves. Initially, the tamest wolves might have approached human settlements in search of food. Our pre-historic ancestors soon realized the usefulness of dogs for hunting and warding off predators.
Dogs were the first animals domesticated by humans. This early alliance between humans and dogs was certainly mutually beneficial, especially at a time when hunting and protection were vitally important. Today most people recognize that the benefits of sharing a close friendship with a dog run much deeper.  oday, dogs are trained to assist people with disabilities and to become therapy dogs that help deal with a person"s mental illness. As companion animals, studies have shown that dogs benefit human health by promoting physical activity, helping to cope with difficult life situations, diminishing heart disease risk factors, as well as alleviating depression, anxiety, and social isolation.   Does a dog help you to live longer? For example, a study that compared married couples that had a pet vs. couples that did not, concluded that resting heart rates and blood pressure were lower among pet owners than in the control group, and that pet owners recovered faster from stress. (source) Further, among pet owners aged 50–83 with mild hypertension, the presence of a dog was associated with lower blood pressure, increased happiness, and reduced feelings of anger, frustration, and irritation.(source)   A new study has recently made headlines, that dog owners live longer. The 12-week study concluded that owning a dog was associated with a lower risk of cardiovascular disease in single households and with a reduced risk of cardiovascular and all-cause death in the general population. The risk of heart disease may also be linked to allergies and asthma, due to higher levels of inflammation, reduced physical activity, depression, or obesity. Several studies suggest that growing up in a home with a pet reduces the risk of suffering from allergies or asthma. Besides reducing allergy and eczema risk, one-year old babies who grew up with a pet in their home, had a stronger immune system. (source)   Superfood for man"s best friend Dogs provide us so much joy and have become more than just man"s best friend. Today, dogs are treated like family members and therefore deserve the best care. To support dogs to achieve a healthy life span, we should ensure that their diet includes healthy ingredients. Omega-3 fatty acids have become a common ingredient in a wide range of pet food products. A unique, natural, and sustainable source of omega-3 fatty acids is krill, a shrimp-like crustacean living in the Southern Ocean. Included in pet food as a meal it not only contains omega-3 fatty acids, but also highly digestible proteins and other important nutrients. The importance of omega-3 fatty acids for pet health has been proven in numerous studies, showing benefits for heart, kidney, liver, joint, brain, eye, skin, and coat health. While dietary supplementation of dogs with omega- 3s from krill is good for dog health, indirectly it also benefits dog owners" health, since owning a pet has been shown to improve human health.   By Lena Burri, Director R&D, Animal Nutrition and Health Source: www.qrillpet.com

Investigating the Grain Free Link to Heart Disease with Blinders On
Dogs

5+ MIN

Investigating the Grain Free Link to Heart Disease with Blinders On

They claim grain is safe (it"s not) and have neglected to mention the connection of processed inferior ingredients to heart disease in dogs. Why is that? Dr. Lisa Freeman – a veterinary nutritionist professor from Tufts University – has been very outspoken about grain free dog food"s link to dilated cardiomyopathy. She"s told everyone from the New York Times to readers of the Tufts vet school blog that "boutique grain-free" dog foods were responsible for the dilated cardiomyopathy (DCM) cases. Unless Dr. Freeman considers Royal Canin, Purina and Diamond to be boutique pet foods – she"s wrong on her assessment of the problem. The truth is many different brands, mostly from medium to large manufacturers are linked to low taurine levels and the DCM diagnosis in dogs. Why would a veterinary professor attempt to sway pet owners away from small pet food brands? Hold that thought. In another statement, Dr. Lisa Freeman told the New York Times: "Grains have not been linked to any health problems except in the very rare situation when a pet has an allergy to a specific grain." This one is simply unforgivable. Grains most certainly have been linked to serious health problems over many decades – the risk is mycotoxins. Mycotoxins – even at low levels – pose a serious risk to pets. Further, mycotoxins are an on-going problem. Earlier this year Biomin.net published the the 2018 Global Mycotoxin Threat stating grains in North American tested as "Extreme Risk". Where do you think those "extreme risk" grains end up? Hint: it"s not human food. Telling pet owners to switch to a grain based pet food is just switching out one problem for another. So again, why would this veterinarian try to direct pet owners away from small pet food brands towards grain based pet foods when grains are a certain mycotoxin risk? Again…hold that thought…there"s more… Poor Digestibility of Ingredients In 2003, the UC Davis School of Veterinary Medicine published "Taurine status in normal dogs fed a commercial diet associated with taurine deficiency and dilated cardiomyopathy". This study found that processing and "poor digestibility" of ingredients played a role in canine heart disease. Why hasn"t any veterinary nutritionist investigating the DCM cases today discussed the risk of processing and inferior ingredient link to canine heart disease? Perhaps it is because no veterinary nutritionist wants to talk about law being violated in pet food. Even though it is a direct violation of US Federal Law, pet food is allowed by FDA to contain ingredients sourced from "diseased animals or animals which have died otherwise than by slaughter". Isn"t it common sense that sick, decomposing dead animals would provide inferior nutrition in pet foods? Add numerous processing stages to these inferior ingredients – is it any wonder the necessary amino acids are destroyed? There is one more significant issue… Endotoxins and Heart Disease Briefly mentioned in the New York Times article was a clue to a completely different group of DCM diagnosed dogs; "But taurine levels in other affected dogs, including mixed breeds, are normal, which puzzles researchers." In other words, some sick dogs have low taurine levels linked to DCM – but other dogs diagnosed with nutrition related DCM have normal taurine levels. Why are these dogs with normal taurine sick with heart disease? It might be endotoxins. Endotoxins are "toxins" that are released on bacterial death. Gram-negative bacteria such as Salmonella and or E. coli killed through cooking or processing of pet food ingredients "get even" with their killers – they release a toxin that can be more dangerous to dogs and cats than the live bacteria. Waste pet food ingredients such as "diseased animals or animals which have died otherwise than by slaughter" are certainly sources of massive levels of Salmonella an other gram-negative bacteria. When cooked/processed into pet food ingredients – they become sources of massive levels of endotoxins. From "Endotoxin Effects on Cardiac and Renal Functions and Cardiorenal Syndromes" – "Endotoxin plays a pivotal role in the pathogenesis of multi-organ dysfunction in the setting of gram-negative sepsis. Indeed, heart and kidney impairments seem to be induced by the release of circulating pro-inflammatory and pro-apoptotic mediators triggered by endotoxin interaction with immune cells." From "Low level bacterial endotoxin activates two distinct signaling pathways in human peripheral blood mononuclear cells" – "Bacterial endotoxin, long recognized as a potent pro-inflammatory mediator in acute infectious processes, has more recently been identified as a risk factor for atherosclerosis and other cardiovascular diseases." In 2016, myself and an educated pet owner whose dog died from endotoxemia had a meeting with FDA. For more than an hour scientific evidence was submitted to FDA regarding the dangers to pets of endotoxin levels in pet food. FDA openly dismissed the risk. (To learn more about the risk of endotoxins in pet foods, Click Here.) Will FDA admit the link of heart disease to endotoxins in the pet foods? Doubtful. Why are veterinarian nutritionists telling pet owners false information? Why is no scientist, veterinarian, or FDA representative discussing the multiple links between inferior ingredients and high processing of ingredients to canine heart disease? The blinders need to come off – a biased investigation does not benefit pets. Will investigators intentionally ignore issues as not in the best interest of industry? And how many more dogs will die because of what they ignored? It"s a concern. Update to original post. Dr. Michael W. Fox sent the following statement adding several good points: "I would urge Dr. Lisa Freeman – a veterinary nutritionist professor from Tufts University, to reflect on the instances of dogs with seizures and inflammatory bowel, skin, ear and anal gland problems who return to good health when their diets no longer contain corn, cereal glutens and byproducts, and soy, many being GMO and contaminated with glyphosate among other agrichemicals and aflaxoxins. 
Glyphosate blocks manganese uptake, a nutrient essential for many organ functions." See: https://www.researchgate.net/publication/274005953_Glyphosate_pathways_to_modern_diseases_III_Manganese_neurological_diseases_and_associated_pathologies And "Aug 13, 2018 – Rachel Ray"s Dog Food, Nutrish, is marketed as being free of "[No] artificial flavors or artificial preservatives" and being a "Natural food for dogs" … 
The current epidemic of DCM in dogs may have a multi-factor, pluricausal origin, genetics not withstanding. Lectins in GMO potatoes and in conventional pulses/legumes, when not properly processed are of concern. They may also play a role in the genesis of kidney failure especially when put in manufactured cat foods since cats are obligate carnivores, and in the development of autoimmune diseases."(Editorials. Do dietary lectins cause disease? BMJ 1999;318:1023-1024 ( 17 April ).   Wishing you and your pet(s) the best,   Source: Susan Thixton
Pet Food Safety Advocate
Author Buyer Beware, Co-Author Dinner PAWsible
TruthaboutPetFood.com
Association for Truth in Pet Food


Dogs

Dogs Investigating the Grain Free Link to Heart Disease with Blinders On

3+ MIN

Journal of Animal Science Publishes ADM's Canine Clinical Trial Exploring the Microbiome Effects of BPL1™

CHICAGO—ADM (NYSE: ADM), a global leader in innovative solutions from nature, announces the publication of its first-in-species study of Bifidobacterium animalis subsp. lactis CECT 8145 (BPL1™)1 on adult dogs by the Journal of Animal Science. This pioneering study examined the effects of daily supplementation of both the live probiotic and heat-treated postbiotic forms of BPL1™ on canine health.   According to recent ADM global consumer research, 55% of U.S. pet owners have purchased biotics at least once a year because of a professional recommendation2. In many cases, they use biotics to support their pet's digestive or gastrointestinal concerns2.   "The popularity of functional ingredients has increased as pet owners seek ways to improve the health and wellness of their pets, yet limited research has been conducted regarding the use of probiotics and postbiotics and their effects on canine health," said Sophie Nixon, Ph.D., Head of Clinical Research for Pet & Animal Well-being at ADM, who oversaw the trial.   For this exploratory study, 18 adult beagles and 18 adult English pointers were used in a 3-arm randomized, placebo-controlled, parallel group design, with 12 animals per group. Following a 60-day adaptation period in which dogs were fed a standard diet alone, the dogs were then supplemented with either probiotic or postbiotic BPL1™ or an identical placebo alongside their standard diet for 90 days. Measurements were taken to assess outcome measures relating to a variety of health areas, including fecal fermentative end products and microbiome, insulin sensitivity, serum gut hormones, oxidative stress, inflammatory biomarkers and white blood cell gene expression.   Improvements were observed in fecal short-chain fatty acids, as well as changes in microbiome composition and the functional metagenome, when compared to placebo control. Data from the trial shows that both the live and heat-treated forms of BPL1™ can safely be supplemented in healthy adult dogs and support several aspects of gut health. A further clinical study is ongoing to assess additional physiological outcomes, with a focus on metabolic health.   "Groundbreaking science such as this canine trial spurs development of ADM's functional ingredients across human, pet and animal nutrition," said Mark Lotsch, ADM's President of Global Health & Wellness. "Beneficial outcomes and ingredient stability of our award-winning BPL1™ solution have been repeatedly demonstrated in previous human clinical trials. We are thrilled to also see promising results for pet health applications."   Because heat-treated BPL1™ has a similar effect to live BPL1™ in healthy adult dogs, pet product formulators will have greater flexibility through the manufacturing and supply process, as they don't need to make adaptations for living microorganisms3. Notably, extreme heat from extrusion and baking common in pet food processing can diminish the efficacy of live probiotics. As inanimate microorganisms, postbiotics can confer a health benefit on the host despite these challenging conditions.   Learn more about ADM's extensive range of science-backed microbiome solutions for pets here.   1BPL1® is a trademark registered for Biopolis, S.L. in the EU and other countries 2ADM Outside Voice℠ 3Local regulations must be reviewed to confirm permissibility of ingredients for each category   About ADM   ADM unlocks the power of nature to enrich the quality of life. We're an essential global agricultural supply chain manager and processor, providing food security by connecting local needs with global capabilities. We're a premier human and animal nutrition provider, offering one of the industry's broadest portfolios of ingredients and solutions from nature. We're a trailblazer in health and well-being, with an industry-leading range of products for consumers looking for new ways to live healthier lives. We're a cutting-edge innovator, guiding the way to a future of new consumer and industrial solutions. And we're a leader in sustainability, scaling across entire value chains to help decarbonize the multiple industries we serve. Around the globe, our innovation and expertise are meeting critical needs while nourishing quality of life and supporting a healthier planet. Learn more at www.adm.com.    Source: ADM 

Dogs Investigating the Grain Free Link to Heart Disease with Blinders On

4+ MIN

Prebiotics in Pet Food

Why are they important?   The microorganisms that call the GI tract home require nutrients to survive and proliferate. They produce enzymes that break down nutrients inside the body that our pets lack, and thrive on undigested material, such as prebiotic fiber, that passes through the GI tract relatively unchanged. Ensuring these organisms have access to appropriate nutrients is paramount for a healthy and diverse bacterial population in the gut. This can help to prevent pathogenic bacteria from proliferating, which can reduce the incidence of GI upset, diarrhea, and overall dysbiosis.   Not all fiber is created equal   While bacteria can break down nutrients that animals cannot, there are still limitations to what they can utilize. Fiber is a carbohydrate consisting of sugars bound together, and their orientation determines which enzymes can digest them. Soluble fiber, which attracts water and forms a gel during digestion, forms most of the fermentable fibers in the digestive tract. This kind of fiber is generally what is used as prebiotics, and they include compounds such as inulin, fructo-oligosaccharides, beta-glucans, and others. Insoluble fiber on the other hand, is insoluble in water and does not form a gel during digestion. In general, these are minimally fermented in the large intestine, and thus, are not commonly used as a prebiotic. However, they do add bulk to the stool and are important for promoting regularity and maintaining stool quality. Common sources of insoluble fiber include cellulose and hemicellulose.   When formulating a diet with prebiotics, it is important to ensure the ingredient accomplishes the goals of the formulation. Ultimately, the prebiotic must support the microorganisms in the large intestine to be effective. While prebiotics come in many forms, two common prebiotics used in pet food are inulin and fructo-oligosaccharides (FOS).   Inulin   Inulin is a long-chain fructo-oligosaccharide that is common prebiotic fiber in pet foods and is commonly derived from chicory root. Inulin is well known to modify the composition of the gut microbiome and metabolic activity in a variety of animals.1 It has been relatively well studied in dogs,2-6 where it has been shown to increase the prevalence of beneficial bacteria, modify the fecal short chain fatty acid profile, and support better overall GI health. Similar results have been demonstrated in cats,7,8 though the inclusion rates are different from that of dogs.   Fructo-oligosaccharides   Fructo-oligosaccharides are similar to inulin in that they are chains of fructose, though they are generally smaller in length. Similar to inulin, FOS have been shown to improve the gut microbiome and fecal characteristics of dogs, 9,10 and cats.11-13 Therefore, FOS could be a good alternative to inulin in pet diets.   Conclusions   Prebiotics can be an effective way to supplement a pet's diet to improve gut health. It is important that the prebiotic inclusion rate is appropriate to ensure that the pet receives enough of it to impart a beneficial effect on their GI health, but not too much to result in loose stool. If you are interested in creating a product that utilizes prebiotic fiber, contact BSM Nutrition Services. We utilize scientific data from a variety of published research articles to ensure your product is efficacious and competitive in the marketplace.   Source: BSM Partners   References Flickinger, EA, Fahey GC. 2002. Pet food and feed applications of inulin, oligofructose and other oligosaccharides. Brit. J. Nutr. 87(S2):S297-S300. Propst, EL, Flickinger, E, Bauer, L, Merchen, N, Fahey, GC. 2003. A dose-response experiment evaluating the effects of oligofructose and inulin on nutrient digestibility, stool quality, and fecal protein catabolites in healthy adult dogs. J. Anim. Sci. 81(12):3057-3066. Alexander, C, Cross, TWL, Devendran, S, Neumer, F, Theis, S, Ridlon, JM, Suchodolski, JS, de Godoy, MR, Swanson, KS. 2018. Effects of prebiotic inulin-type fructans on blood metabolite and hormone concentrations and faecal microbiota and metabolites in overweight dogs. Brit. J. Nutr. 120(6):711-720. Beloshapka, AN, Duclos, LM, Boler, BMV, Swanson, KS. 2012. Effects of inulin or yeast cell-wall extract on nutrient digestibility, fecal fermentative end-product concentrations, and blood metabolite concentrations in adult dogs fed raw meat–based diets. Am. J. Vet. Res. 73(7):1016-1023. Russell, TJ. 1998. Effect of natural source of non-digestible oligosaccarides on the fecal microflora of the dog and effects on digestion. Beloshapka, AN, Dowd, SE, Suchodolski, JS, Steiner, JM, Duclos, L, Swanson, KS. 2013. Fecal microbial communities of healthy adult dogs fed raw meat-based diets with or without inulin or yeast cell wall extracts as assessed by 454 pyrosequencing. FEMS Microbiol. Ecol. 84(3):532-541. Hesta, M, Janssens, G, Debraekeleer, J, De Wilde, R. 2001. The effect of oligofructose and inulin on faecal characteristics and nutrient digestibility in healthy cats. J. Anim. Physiol. Anim. Nutr. 85(5‐6):135-141. Butowski, CF, Thomas, DG, Young, W, Cave, NJ, McKenzie, CM, Rosendale, DI, Bermingham, EN. 2019. Addition of plant dietary fibre to a raw red meat high protein, high fat diet, alters the faecal bacteriome and organic acid profiles of the domestic cat (Felis catus). PloS One. 14(5):e0216072. Félix, AP, Brito, CM, Zanatta, CP, Lima, DC, Oliveira, SG, Maiorka, A. 2013. Supplementation of fructooligosaccharides (FOS) on faecal characteristics of adult dogs. Archiv. Vet. Sci. 18(1):9-14. Pinna, C, Vecchiato, CG, Bolduan, C, Grandi, M, Stefanelli, C, Windisch, W, Zaghini, G, Biagi, G. 2018. Influence of dietary protein and fructooligosaccharides on fecal fermentative end-products, fecal bacterial populations and apparent total tract digestibility in dogs. BMC Vet. Res. 14:1-10. Sparkes, AH, Papasouliotis, K, Sunvold, G, Werrett, G, Gruffydd-Jones, EA, Egan, K, Gruffydd-Jones, TJ, Reinhart, G. 1998. Effect of dietary supplementation with fructo-oligosaccharides on fecal flora of healthy cats. Am. J. Vet. Res. 59(4):436-440. Barry, KA, Wojcicki, BJ, Middelbos, IS, Vester, BM, Swanson, KS, Fahey, GC. 2010. Dietary cellulose, fructooligosaccharides, and pectin modify fecal protein catabolites and microbial populations in adult cats. J. Anim. Sci. 88(9): 2978-2987. Barry, KA, Hernot, DC, Van Loo, J, Fahey, GC, de Godoy, MRC. 2014. Fructan supplementation of senior cats affects stool metabolite concentrations and fecal microbiota concentrations, but not nitrogen partitioning in excreta. J. Anim. Sci. 92(11):4964-4971.


Cats

Cats Investigating the Grain Free Link to Heart Disease with Blinders On

7+ MIN

Catering to cats

The natural cat food and treat category has taken a positive turn as consumers focus more on their felines' distinct needs and preferences. "So many more people are catering to their cats and recognizing that they are different, not like dogs, and they have unique needs that finally are being addressed," said Diane Dewberry, owner of The Healthy Animal, a retailer in Pembroke, Mass.   The result has been a large cat-owning clientele willing to spend money to ensure their cats get quality food and nutrition, she added. "The new [customers] coming in don't care what they spend; they want the better food because their cats like it," Dewberry said.   With this desire for quality food and nutrition, consumers are turning to natural foods and treats. People's embrace of clean eating for themselves may be an influence as well. "For cats, the emphasis in the natural category tends to be on clean eating—choosing minimally processed, real foods that provide maximum nutritional benefits," said Heather (Acuff) Mendoza, director of research and development for Nulo Pet Food, a manufacturer in Austin, Texas.   Not only do consumers realize that cats need quality nutrition for their overall health, but owners also want and need foods that address their pets' most common needs, said Janet Scott, owner of Rawz Natural Pet Food, a manufacturer in York, Maine. "The current trend favors natural food options offering solutions, such as recipes high in meat, low in carbohydrates and focused on addressing specific needs," she said.   Romina Tasahuaman, store manager for Choice Pet, a retailer in Stamford, Conn., reported an uptick in sales of natural cat foods, especially those that are formulated to address special conditions such as diabetes and urinary tract issues. "When customers find natural foods and try them, and they see their cats have no issues going forward, they stick with that brand," she said.   For those less familiar with premium and natural cat foods, guidance is especially welcome. "Unfortunately, not everyone has access to the education or access to people that feed more naturally, and it can be kind of scary to switch over," said Alexandra Dameron, owner of Noah's Natural Pet Market in San Diego. "Most cat owners are told to just feed dry food and wet food as treats occasionally and so are nervous to branch out." This is where independents often set themselves apart with the education and expertise to help cat owners with questions, concerns, information and coaching. "During this age of information, retailers are faced with the challenge of delivering the right information to consumers, on the right platform, at the right time," Mendoza said. "This sets the bar high for retailer education, but when done right, will build trust and rapport with consumers."   Industry insiders noted several key training topics for retail associates. The unique nutritional needs of cats. "Cats are different than dogs and have very different nutritional needs," Dameron said. "Cats are obligate carnivores, which means they have no carbohydrate requirement. They need meat, fat, organs and bone to survive and thrive." Product knowledge. "Learn about the products. Read about the products, learn the contents, understand why we have it and what it will do for the cats," Dewberry said. Sourcing for quality. "With the many options available, along with marketing techniques, it can be a bit overwhelming for shoppers to determine which products are the best quality," said Fernando Maluf, vice president of international sales for Natoo Pet Foods, a manufacturer in São Paulo. He recommends knowing where a product is made, what ingredients are in a product and where the ingredients come from. "How and where ingredients are sourced can play a key role in the quality of the product," he added. Engaging with customers. Teaching associates what questions to ask to get more information from customers on their cats' needs and preferences is crucial to helping shoppers select appropriate diets, Dewberry said. Personal experience. "The best education … is having experience with the food or treat in question," Dameron noted. Tips for transition. "We all need to know how best to gently guide a customer to the more natural/alternative categories for their kitties while still honoring the cat's preferences," Dameron said. "We all have to be aware of the ways to start introducing new textures and flavors and the tricks you can use to help a cat want to try something new."   Texture trends & flavor preferences    Getting cats to eat new foods can be a challenge, as they have a reputation of being finicky for good reason. This is where Dewberry finds sampling to be very helpful. "Texture is a big thing," she said. "Some cats are imprinted on certain textures or smells. We always sample, which is good when companies offer them." Dry foods remain a best-seller. These diets offer a convenience consumers appreciate.   For those looking for a natural, grain-free, single-protein dry food option, Rawz Natural Pet Food is introducing Limited Rabbit Recipe for Cats this month. The kibble is made with real rabbit, contains marine microalgae oil (algal oil) and features a freeze-dried raw rabbit coating, Scott said, adding that it is free of eggs, potato, corn, rendered fat, dairy, wheat, soy and canola oil. Limited Rabbit Recipe for Cats "is made with easily digestible ingredients and is a great solution for cats with food sensitivities," she noted.   Canned diets have been a feline food staple for decades, and they are very popular in the natural market, with pâté, minced, shredded and stews ranked as top textures, industry experts agreed. At Global Pet Expo in Orlando, Fla., in March, Nulo launched a line of 10 natural, high-meat canned cat food formulas. Featuring diversified textures, the new diets include fine minces, regular minces and flakes. Proteins include chicken, beef, duck, lamb, quail egg, salmon, tuna, crab and prawn, and the canned diets contain organ meats and broth. "Pâtés have been the classic canned food format for decades, but with recent advantages in processing technology, the ability to innovate in this category is almost limitless," Mendoza said. "This line is focused on providing high animal-based protein, flavorful broths, and functional ingredients like pumpkin and inulin to support gut health."   Raw and freeze-dried fare are gaining attention in the natural pet food market, retailers said, and many independents reported that they encourage customers to feed these foods. "While frozen raw food is the absolute best way to feed your kitty, some cats won't take to the texture," Dameron said. "Softer freeze-dried and air-dried are becoming more popular for cats, and we are helping educate around why these foods are better than traditional kibbles for cats. "We also are seeing freeze-dried and air-dried treats being extremely popular," she added.   For shoppers ready to make the switch to raw, Dewberry uses freeze-dried foods and treats as an effective bridge. "Most cats can't go straight from dry to raw, and it takes cats time," she said. "We always try to slowly transition them from dry to the freeze-dried, then canned and then raw." While customers are less reserved about spending money on quality cat foods, some retailers have found rising prices are affecting raw purchases. The market for raw cat food and treats has certainly grown, Tasahuaman said, but "price increases have made it harder for some to keep feeding raw. Many use raw as a topper or a treat because of the expense."   Toppers in general are gaining popularity as a simple way to add more natural nutrition into any cat's diet, insiders said. This September, Natoo plans to unveil meal toppers for cats in Chicken & Sweet Potato and Salmon & Sweet Potato flavors. The single-protein treats are similar to a wet food, with shreds of chicken or chunks of fish in a broth, and they contain no byproducts, preservatives, or artificial colors or flavors. "Perfect for cats of all ages and sizes, they can be enjoyed alone or mixed with dry food for added nutrition," Maluf said. "Made with limited ingredients, they're easily digestible and great for pets with sensitive stomachs or allergies. Plus, they are rich in folic acid, biotin, antioxidants and fiber, and are fortified with essential vitamins A, B12 and D3."   In addition to texture, flavors and palatability are key considerations. Chicken and fish remain the most common and popular proteins in cat food and treats, according to insiders. "Our poultry- and fish-based formulas tend to be our Nulo fan favorites and top-selling proteins for cats," Mendoza said. "We're also seeing increased interest in red meat options, such as beef and lamb."   For owners who prefer feeding a rotational diet, more products are now available in a variety of flavors and proteins, Scott said, such as turkey, duck, rabbit and pork. Offering lots of protein options can be beneficial to cats, Dameron noted. "We encourage a lot of variety as it helps to prevent the stereotypical 'picky' cat, so we encourage customers to explore more novel proteins and diversify their cats' foods and treats," Dameron said. "If you understand your cat is a predator and carnivore, you can focus on the ways they play and hunt to determine what they might like. Red meats if they are a ground hunter and poultry if they like to fly through the air."   Source: Pet Product News

Cats Investigating the Grain Free Link to Heart Disease with Blinders On

3+ MIN

Cats’ noses appear to function like powerful aroma analysis equipment

Published in PLOS Computational Biology, the study was funded by Waltham Petcare Science Institute and led by Ohio State University, Monell Chemical Senses Center and the University of Pennsylvania.   These new findings deepen our understanding of the domestic cat's enhanced sense of smell, aiding new strategies to meet cats' food preferences.   Researchers created an anatomically accurate 3D computer simulation of a domestic cat's nose to understand how cats smell. They used a variety of techniques to create the simulation, including high-resolution micro-CT scans to generate an accurate model of a cat's nose. The simulation of air and odor flow through the virtual cat nose revealed similarities with a parallel coiled gas chromatograph.   In basic gas chromatography, the substance being analyzed is vaporized and carried by a steady flow of gas through a tube. Different chemical components in the substance interact with the tube in distinct ways, which enables them to be separated and identified.  In a cat, its complex nasal structure is made up of multiple tubes, like a parallel coiled gas chromatograph, making the process even more efficient than the basic chromatography technique.   'We have partnered with leading institutions to further understand cats' sense of smell', says Dr. Scott McGrane, sensory science expert at the Waltham Petcare Science Institute. 'Computational Fluid Dynamics (or CFD) is usually used to solve engineering questions related to how fluids flow.  In our case, we have applied CFD to study airflow and how aroma compounds move through the cats' nose.  Cats' noses have a complex structure that enhances their ability to smell, akin to the snail-like coiled cochlea which we know enhances hearing sensitivity'.  'This new research shows a cat's nasal structure is about 100 times more efficient in detecting aroma compounds than having a single straight tube, which most amphibians have', Dr. McGrane added.  The study and findings deepen our understanding of cats' enhanced sense of smell and present the potential for future computational and behavioral studies on the palatability of cat food, including in the area of new sustainable protein sources.  It's a topic we are exploring through our sensory science work, which aims to further our understanding of the sense of smell and taste in cats and dogs.  Our recent research has discovered new insights into the taste perception of pets by studying the sensitivity of taste receptors using a range of approaches, including computational modelling. One study looked into bitterness and its relationship with toxicity for dogs, while another explored the kokumi taste receptor of cats, which is described as a taste enhancer rather than a taste on its own.   We are committed to using scientific research to gain a better understanding of how cats and dogs experience and enjoy the food they eat. It means we can continue meeting their needs nutritionally, while at the same time ensuring they savor their meal, for happy pets, as well as healthy pets. 

Source: Whaltam PetCare