Latest contents

Understanding Omega 3 Fatty Acids: Their Benefits for Dogs and Cats
Formulation

9+ MIN

Understanding Omega 3 Fatty Acids: Their Benefits for Dogs and Cats

Sources of Omega-3 Fatty Acids   Alpha-linolenic acid (ALA): Alpha-linolenic acid is a precursor to the longer chain omega-3 fatty acids eicosapentaenoic acid and docosahexaenoic acid (EPA and DHA, respectively) and requires enzymatic conversion into these beneficial fatty acids. This fatty acid is primarily a plant-based omega-3 fatty acids found in sources like flaxseed, canola oil, and chia seeds.1   Eicosapentaenoic acid (EPA) and docosahexaenoic acid (DHA): EPA and DHA are long-chain omega-3 fatty acids primarily found in marine sources such as fish oil, krill oil, and algae.2,6 They are considered essential because pets cannot synthesize them in sufficient quantities from shorter-chain omega-3 fatty acids, such as ALA (alpha-linolenic acid).7 Both EPA and DHA play significant roles in reducing inflammation, supporting heart health, modulating the immune system, aiding in cognitive function, and promoting healthy skin and coat .8 Essential for proper neurological development and function, DHA is essential for growing puppies and kittens and an important nutrient for aging pets.10 It is also a critical structural component of the brain, retina, and nervous system.9   Why EPA and DHA Specifically Take the Spotlight   While ALA is beneficial, dogs and cats have limited abilities to convert it efficiently into EPA and DHA, the biologically active forms of omega-3 fatty acids.3 This is due to the low activation of an enzyme delta-6 (Δ-6) desaturase in dogs that is almost nonexistent in cats.4-5 Therefore, providing EPA and DHA directly through their diet is crucial for optimal health in puppies and kittens and can beneficial for adult animals as well.   Health Benefits of EPA and DHA   Anti-Inflammatory Effects Chronic inflammation is a common underlying factor that can be created by stress, diet, obesity, intestinal dysbiosis, arthritis, allergies, and inflammatory bowel disease, which in turn can be caused by stress, diet, obesity, and/or intestinal dysbiosis.12,11 By incorporating EPA and DHA into the diet, dogs and cats may experience reduced inflammation, leading to decreased pain and better overall health.13   Joint Health Osteoarthritis is estimated to affect up to 20% of dogs over the age of one, and in cats, it's estimated that 61% over the age of six will be affected.14-15 Although osteoarthritis commonly develops in older, overweight cats and dogs, it can affect cats and dogs of all ages, sizes, and breeds. Supplementation with EPA and DHA can help reduce the production of inflammatory cytokines and enzymes that break down cartilage.16-17 Supplementing with EPA and DHA may alleviate symptoms of arthritis, improve joint function, and enhance the quality of life for older dogs and cats or those with joint problems.   Cardiovascular Health In canine and feline models, DHA and EPA have been shown to reduce the occurrence of ventricular arrhythmias, a common issue in various cardiac diseases.18 Their benefit is the stabilization of heart muscle cell membranes, this stabilization helps to prevent irregular heartbeats. Additionally, these omega-3 fatty acids reduce the levels of pro-inflammatory molecules, which can promote irregular hearbeats.19 They also help by maintaining smooth blood flow and preventing the formation of blood clots (thrombosis). In addition, omega-3 fatty acids, particularly DHA and EPA, enhance the production of nitric oxide in humans.20 This molecule promotes the widening of blood vessels, leading to improved blood flow.   Skin and Coat Health Dogs and cats with skin conditions, allergies, or dry, flaky skin can benefit significantly from EPA and DHA. Omega-3s help reduce the production of inflammatory molecules in the body, potentially improving skin conditions like allergies, dermatitis, or other inflammatory skin conditions.21 Inflammation can damage the skin barrier, leading to increased water loss and dry skin. The skin also produces natural oils that coat the hair, providing shine and protection. Omega-3 fatty acids help regulate the production of these oils, resulting in a shiny, healthy coat.22 Regular supplementation can lead to visible improvements in the skin and coat condition.   Cognitive Function In puppies and kittens, adequate DHA levels are needed for proper brain development by promoting the growth of new neurons (neurogenesis) and the formation of synapses (synaptogenesis), both of which are necessary for learning and memory.23,24,25 For adult pets undergoing training or engaging in new activities, omega-3 fatty acids can enhance their capacity to retain and learn new information.26   As pets age, they may experience cognitive decline, akin to the cognitive changes seen in humans. This condition in pets is known as Cognitive Dysfunction Syndrome and is a neurodegenerative disorder that affects older dogs and cats. This disease is marked by a gradual decline in memory, learning, and awareness.27 Omega-3 fatty acids can help slow the progression of age-related cognitive disorders and regular intake of EPA and DHA may alleviate symptoms of cognitive dysfunction syndrome, in these pets, potentially improving their quality of life.28   Vision Health As a major component of the retina, the part of the eye responsible for capturing light and sending visual signals to the brain, DHA aids in the development of vision.29 Proper visual acuity is essential for a young animal's ability to interact with its environment and to learn from visual cues. Supplementation of EPA and DHA help preserve vision by supporting the health of the nervous system and reducing inflammation, ensuring your pets remain alert and engaged with their environment.   Dosage and Considerations   While EPA and DHA offer numerous health benefits for dogs and cats, it is important to ensure proper dosage and consider individual needs. Here are some key points to keep in mind: Consult with a Veterinarian: Before adding any additional omega-3 fatty acids to a pet's diet, consult with an animal nutritionists or veterinarian. They can assess a pet's specific needs, recommend appropriate dosages, and monitor for any potential side effects. Quality and Purity: When choosing supplements, opt for high-quality products that undergo rigorous testing for purity and potency. Look for supplements that are free from contaminants such as heavy metals and toxins. Reach out to brands and request that they provide third-party testing results to ensure the safety and efficacy of their products. Dosage Guidelines and Adjustments: The appropriate dosage of EPA and DHA varies based on factors such as a pet's size, age, and health condition. Since these guidelines can vary, it is essential to follow a veterinarian's or nutritionist's recommendations. After starting a pet on EPA and DHA supplements, monitor their response and adjust as needed. Some pets may require higher or lower dosages depending on their individual needs. Regular check-ups with a veterinarian can help ensure a pet is receiving the optimal amount of these essential fatty acids.     Conclusion   EPA and DHA are vital components of a balanced diet for dogs and cats, young and old alike. These essential omega-3 fatty acids offer a wide range of health benefits, including anti-inflammatory effects, improved joint health, cardiovascular support, and enhanced cognitive function. Ensuring an adequate intake of EPA and DHA can lead to improved health outcomes, supporting both the physical and mental well-being of dogs and cats at all life stages.   By: Dr. Katy Miller, DVM, CVFT, CVNAN, CPFFCP, PCQI, PAS   Source: BSM Partners   References Lenox, CE. 2016. Role of dietary fatty acids in dogs & cats. Today Vet. Pract. 6(5):83-90. Kleiner, AC, Cladis, DP, Santerre, CR. 2015. A comparison of actual versus stated label amounts of EPA and DHA in commercial omega‐3 dietary supplements in the United States. J. Sci. Food Agr. 95(6):1260-1267. Doi:1002/jsfa.6816 Bauer, JJE. 2008. Essential fatty acid metabolism in dogs and cats. Revista Brasileira de Zootecnia. 37:20-27. Doi:10.1590/S1516-35982008001300004 Bauer JE. 2006. Metabolic basis for the essential nature of fatty acids and the unique dietary fatty acid requirements of cats. J. Am. Vet. Med. Assoc. 229:1729–1732. Doi:10.2460/javma.229.11.1729 Filburn CR, Griffin D. 2005. Canine plasma and erythrocyte response to a docosahexaenoic acid-enriched supplement: Characterization and potential benefits. Vet Ther. 6:29-42. Ryckebosch, E, Bruneel, C, Muylaert, K, Foubert, I. 2012. Microalgae as an alternative source of omega‐3 long chain polyunsaturated fatty acids. Lipid Technol. 24(6):128-130. Doi:10.1002/lite.201200197 Lenox, CE. 2015. Timely topics in nutrition: an overview of fatty acids in companion animal medicine. J. Am. Vet. Med. Assoc. 246(11):1198-1202. Doi:10.2460/javma.246.11.1198 Magalhaes, TR, Lourenco, AL, Gregorio, H, Queiroga, FL. 2021. Therapeutic effect of EPA/DHA supplementation in neoplastic and non-neoplastic companion animal diseases: A systematic review. In Vivo. 35(3):1419-1436. Doi:10.21873/invivo.12394 Salem Jr, N, Litman, B, Kim, HY, Gawrisch, K. 2001. Mechanisms of action of docosahexaenoic acid in the nervous system. Lipids. 36(9):945-959. Doi:10.1007/s11745-001-0805-6 Waldron, MK, Spencer, AL, Bauer, JE. 1998. Role of long-chain polyunsaturated n-3 fatty acids in the development of the nervous system of dogs and cats. J. Am. Vet. Med. Assoc. 213(5):619-622. Doi:10.2460/javma.1998.213.05.619 Furman, D, Campisi, J, Verdin, E, Carrera-Bastos, P, Targ, S, Franceschi, C, Ferrucci, L, Gilroy, DW, Fasano, A, Miller, GW, Miller, AH, Mantovani, A, Weyand, CM, Barzilai, N, Goronzy, JJ, Rando, TA, Effros, RB, Lucia, A, Kleinstreuer, N, & Slavich, GM. 2019. Chronic inflammation in the etiology of disease across the life span. Nature Med. 25(12):1822-1832. Doi:10.1038/s41591-019-0675-0 Bauer, JE. 2011. Therapeutic use of fish oils in companion animals. J. Am. Vet. Med. Assoc. 239(11):1441-1451. Doi:10.2460/javma.239.11.1441 Kaur, Haneet, Singla, A, Singh, S, Shilwant, S, & and Kaur, R. 2020. Role of omega-3 fatty acids in canine health: A review. Intern. J. Current Microbiol. Appl. Sci. 9(3):2283-2293 Doi:10.20546.ijcmas.2020.903.259 Johnston SA. 1997. Osteoarthritis. Joint anatomy, physiology, and pathobiology. Vet. Clin. N. Am. Small Anim. Pract. 27:699–723. Doi:10.1016/S0195-5616(97)50076-3 Bennett, David, Siti Mariam bt Zainal Ariffin, and Pamela Johnston. 2012. Osteoarthritis in the cat: 1. How common is it and how easy to recognise? J. Feline Med. Surg. 14(1):65-75. Doi:10.1177/1098612X11432828 Adler, N, Schoeniger, A, Fuhrmann, H. 2018. Polyunsaturated fatty acids influence inflammatory markers in a cellular model for canine osteoarthritis. J. Anim. Physiol. Anim. Nutr. 102(2):e623-e632. Doi:10.1111/jpn.12804 Curtis CL, Hughes CE, Flannery CR, Little, CB, Harwood, JL, & Caterson, B. 2000. n-3 fatty acids specifically modulate catabolic factors involved in articular cartilage degradation. J. Biol. Chem. 275:721–724. Doi:10.1074/jbc.275.2.721 Smith, CE, Freeman, LM, Rush, JE, Cunningham, SM, & Biourge, V. 2007. Omega‐3 fatty acids in Boxer dogs with arrhythmogenic right ventricular cardiomyopathy. J. Vet. Intern. Med. 21(2):265-273. Doi:10.1111/j.1939-1676.2007.tb02959.x Goel, A, Pothineni, NV, Singhal, M, Paydak, H, Saldeen, T, & Mehta, JL. 2018. Fish, fish oils and cardioprotection: Promise or fish tale? Internat. J. Mol. Sci. 19(12):3703. Doi:10.3390/ijms19123703 Freeman, LM, Rush, JE, Markwell, PJ. 2006. Effects of dietary modification in dogs with early chronic valvular disease. J. Vet. Intern. Med. 20(5):1116-1126. Doi:10.1111/j.1939-1676.2006.tb00709.x Burron, S, Richards, T, Krebs, G, Trevizan, L, Rankovic, A, Hartwig, S, Pearson, W, Ma, DWL, & Shoveller, AK. 2024. The balance of n-6 and n-3 fatty acids in canine, feline and equine nutrition: exploring sources and the significance of alpha-linolenic acid. J. Anim. Sci. Doi:10.1093/jas/skae143 Combarros, D, Castilla-Castaño, E, Lecru, LA, Pressanti, C, Amalric, N, Cadiergues, MC. 2020. A prospective, randomized, double blind, placebo-controlled evaluation of the effects of an n-3 essential fatty acids supplement (Agepi® ω3) on clinical signs, and fatty acid concentrations in the erythrocyte membrane, hair shafts and skin surface of dogs with poor quality coats. Prostaglandins, Leukotrienes and Essential Fatty Acids. 159:102140. Doi:10.1016/j.plefa.2020.102140 Cao, D, Kevala, K, Kim, J, Moon, HS, Jun, SB, Lovinger, D, Kim, HY. 2009. Docosahexaenoic acid promotes hippocampal neuronal development and synaptic function. J. Neurochem. 111(2):510-521. Doi:10.1111/j.1471-4159.2009.06335.x Zicker, SC, Jewell, DE, Yamka, RM, Milgram, NW. 2012. Evaluation of cognitive learning, memory, psychomotor, immunologic, and retinal functions in healthy puppies fed foods fortified with docosahexaenoic acid–rich fish oil from 8 to 52 weeks of age. J. Am. Vet. Med. Assoc. 241(5):583-594. Doi:10.2460/javma.241.5.583 Wu, G. 2024. Roles of nutrients in the brain development, cognitive function, and mood of dogs and cats. In Nutrition and Metabolism of Dogs and Cats (pp. 177-202). Cham: Springer Nature Switzerland. Doi:10.1007/978-3-031-54192-6_8 Hadley, KB, Bauer, J, Milgram, NW. 2017. The oil-rich alga Schizochytrium sp. as a dietary source of docosahexaenoic acid improves shape discrimination learning associated with visual processing in a canine model of senescence. Prostaglandins, Leukotrienes and Essential Fatty Acids. 118:10-18. Doi:10.1016/j.plefa.2017.01.011 Sordo, L, Gunn‐Moore, DA. 2021. Cognitive dysfunction in cats: update on neuropathological and behavioural changes plus clinical management. Vet. Rec. 188(1):e3. Doi:10.1002/vetr.3 Cupp, CJ, Jean-Philippe, C, Kerr, WW, Patil, AR, Perez-Camargo, G. 2006. Effect of nutritional interventions on longevity of senior cats. Intern. J. Appl. Res. Vet. Med. 5(3):133-149. Uauy, R, Hoffman, DR, Peirano, P, Birch, DG, Birch, EE. 2001. Essential fatty acids in visual and brain development. Lipids. 36(9):885-895. Doi:10.1007/s11745-001-0798-1

High-level nutrition: The revolution in pet health
Laboratory

3+ MIN

High-level nutrition: The revolution in pet health

In this context, science and technology have played a fundamental role in developing pet food that not only meets basic nutritional needs, but also promotes long-term health. The evolution of pet food processing and formulation technologies has enabled the creation of increasingly personalized diets for pets, meeting the specific demands of different breeds, ages, and health conditions. Through specialized proteins, probiotics, and functional ingredients, Kemin ensures that its products provide enhanced nutrition and immune support, which not only contributes to the animal's current health but also helps prevent potential issues in the years to come.   One of Kemin's goals is to bring innovations and drive the market to constantly evolve. Our Research & Development team focuses on creating practical and effective solutions for the pet food industry. We offer a wide range of products that, carefully formulated, contribute to the success and quality of the food. Each solution is developed to add value, ensuring that our partners are always a step ahead in an increasingly competitive market.   Thus, technological innovation becomes the main driver behind the continuous development of our solutions and services. It is not just about offering high-quality items; Kemin is constantly refining processes to ensure that our clients receive the most advanced products. This commitment to delivery and customer satisfaction is made possible through the services we provide: the Kemin Application Service (KAS), for example, is designed to integrate the latest technologies, enabling efficient implementation. Our specialists in pet food and rendering are constantly monitoring and updating application methods to ensure precise execution, guaranteeing maximum performance. Each strategy and plan are meticulously crafted to meet the specific needs of each client, making it possible to offer the highest quality equipment and service.   Additionally, our Customer Laboratory Services (CLS) are constantly evolving, incorporating advancements that ensure faster and more accurate analyses. This allows clients to obtain reliable and personalized results, essential for safe and informed decision-making. With the expertise of the Technical Service Managers (TSMs), we ensure that cutting-edge technical knowledge is always available to assist with any challenge, offering support that goes beyond the conventional.   Kemin's Research and Exploratory Services (RES) marks a significant advancement in our ability to innovate. Utilizing the latest research tools and techniques, we are exploring new frontiers and developing solutions that anticipate market needs. This proactive approach allows us not only to keep up with trends but to lead the way, ensuring we are always ahead in delivering products and services that exceed expectations.   The future of pet food is directly tied to the ability to innovate and adapt to new scientific discoveries and emerging technologies. With its customer-centric approach, Kemin is ready to lead this path, offering solutions that promote pet health and well-being in a sustainable and efficient manner. In doing so, Kemin not only strengthens its commitment to excellence but also reaffirms its role as an indispensable partner for all those seeking the best in animal nutrition.   By: Kemin Nutrisurance   Source: All Pet Food Magazine

Chews and treats for dogs
Dogs

3+ MIN

Chews and treats for dogs

  Top Tips on Treating   Avoid human scraps or treats. Many owners want to 'treat' their pet and commercial pet treats are the sensible option. Human scraps or treats are inappropriate for pets as they can be too high in fat, salt, sugar and energy content or may contain ingredients that are toxic to pets. Some human foods can also be toxic to pets (see FEDIAF Nutritional Guidelines).
  Use pet treats alongside a complete and balanced diet. Pets require a complete and balanced diet containing the vitamins, minerals, essential fatty acids, proteins and amino acids in the right amounts for their specific life stage. Chews and treats are typically classified as complementary products which are not designed to be nutritionally complete or contribute to the essential nutrient requirement of the pet. The term 'complete' or 'complementary' will be labelled on the pet food pack so please check before feeding.
  Feed treats in moderation. It is recommended that no more than 10% of a pet's caloric average intake over a week or day come from treats. Please refer to the feeding guidelines on the packaging or contact the manufacturers helpline for more detailed information. Monitor your pet's weight regularly to keep them fit and healthy.
  Keep it safe. Choose a chew that is the appropriate size and shape for your dog. Ensuring that any treat offered to your dog is the right size for his body weight is important in reducing the risk of choking. With all chews and treats there is always the potential for large pieces to be swallowed whole, causing trauma or choking. FEDIAF therefore advises that dogs are always supervised with chews and treats, or other items they might want to chew or play with. 
  Avoid excessively hard chews and treats. It has been shown that chewing on excessively hard objects, e.g. chews and treats that are not bendy and malleable, or don't soften very quickly and easily when chewed, could cause a painful tooth fracture, posing a risk to your dog's well-being. There isn't currently a specific legal standard for hardness for dog chews, but there are many products available that are really chewy and long-lasting, without being super hard.
  If you need additional advice and guidance to find out if a chew or treat is suitable for your dog consult the manufacturer, a pet care professional or your vet.   Further Readings and Scientific Studies   A 2018 study published in Frontiers in Veterinary Science demonstrated the risk of tooth fractures with chews or toys that are too hard. The full study can be accessed here: Fracture Limits of Maxillary Fourth Premolar Teeth in Domestic Dogs Under Applied Forces.   A 2005 study published in Yamaguchi Journal of Veterinary Medicine (Japan) showed that half of owners of dogs with fractured teeth do not notice the tooth fractures in their dogs and highlighted the importance of owner education about living environment and regular veterinary check-ups. Study abstract can be found here: A survey of the fractured teeth of sixty canines and their treatment.   In a 2019 study they assessed 349 clinical cases in which foreign bodies (objects) were removed from dogs' oesophagus (the tube that connects the mouth to the stomach). The results showed that the majority (77%) of foreign bodies causing the obstruction/injury in those cases were bones. Read more here: Complications following removal of oesophageal foreign bodies: a retrospective review of 349 cases.   A 2017 retrospective study of 222 deaths in dogs, which were treated for esophageal foreign body obstruction, showed that osseous (bone material) were the foreign body in 81% of the cases. Read more here: Risk Factors for Death in Dogs Treated for Esophageal Foreign Body Obstruction: A Retrospective Cohort Study of 222 Cases (1998-2017).   Download the factsheet or click here for more factsheets.   Source: FEDIAF

Inspired Pet Nutrition completes acquisition of Butcher’s Pet Care
Market Information

1+ MIN

Inspired Pet Nutrition completes acquisition of Butcher’s Pet Care

British pet food manufacturer Inspired Pet Nutrition (IPN) has completed the acquisition of Northampton-based Butcher's Pet Care, which was announced earlier in August.   IPN's CEO Arthur van Benthem expresses his team is 'thrilled' to welcome the new colleagues. 'This is the start of an exciting new chapter where we unite our passion for pets, combine expertise and share heritage to make an even bigger impact in the UK and European pet food markets.'   The new group is expected to hit over €400 million ($432.4M) in gross sales.   Refinancing   Local media reports that Butcher's is refinancing its existing production facilities with a more adaptable funding solution to increase its financial flexibility.   The company has reportedly agreed to a £43 million ($55.8M/€51.6M) funding package from Credit fund Blazehill Capital and Secure Trust Bank Commercial Finance, a division of Secure Trust Bank (STB) that specializes in providing financial solutions to businesses.   The Northamptonshire-based company didn't comment after a request from GlobalPETS but stated that the leadership team is currently busy with the deal.   The acquisition of Butcher's Pet Care is expected to strengthen IPN's position as one 1 of the UK's 3 biggest pet food manufacturers over the next 5 years. It will also expand its portfolio by offering more affordable, superior natural, wet and dry pet food brands.   Source: GlobalPETS

Caring for our pets' bacteria
Preservatives

6+ MIN

Caring for our pets' bacteria

A few years ago, it seemed incredible to think that our bodies contain more bacterial cells than human ones, but this is indeed the case. In a 70 kg human, the number of bacteria is around 3.8 x 10¹³, while human cells are estimated at 3 x 10¹³. Some studies even suggest this difference could be greater, making us a true ecosystem where various types of bacteria coexist with our own cells. This concept is not only applicable to humans but also to other animals, including our pets.   Pets are now perceived as family members, and the efforts to improve their diet and health have drastically increased in recent years. Numerous advances in understanding how the bacteria in their bodies affect their health have made the search for new foods and products to care for these bacteria fundamental in maintaining a healthy balance.   The microbiome and its importance   The set of microorganisms that coexist in balance within the bodies of our companion animals is known as the microbiome. The microbiome plays a crucial role in the host's health, protecting against pathogenic microorganisms, modulating the immune response, contributing to the production of neurotransmitters, and participating in digestive processes such as fibre breakdown. The microbiome in a specific part of the body is called the microbiota, and depending on its location, certain types of bacteria will predominate. Thus, in the same animal, the bacteria living on the skin, in the mouth, or in the intestines will differ. Moreover, the microbiome is specific to each individual and depends on factors such as hygiene habits, stress, the animal's age, its living environment, contact with nature, and diet.   A prolonged imbalance in the microorganism population can lead to dysbiosis, which, in turn, can trigger various diseases. For instance, in the mouth, dysbiosis can cause dental problems, gum inflammation, bad breath, digestive issues, promote the growth of caries-causing bacteria like Streptococcus mutans, or even increase the risk of cardiovascular or neurological diseases. In the gut, dysbiosis is associated with diseases like irritable bowel syndrome or inflammatory bowel disease, which alters the intestinal microbiota that disrupts key functions such as metabolite production and the intestinal barrier. This can lead to symptoms like diarrhoea, vomiting, loss of appetite or weight, though some pets may be asymptomatic. Treating dysbiosis involves dietary changes and the use of prebiotics, probiotics, or symbiotics, alongside managing underlying gastrointestinal conditions.   On the other hand, the loss of beneficial bacteria leaves a niche available for opportunistic microorganisms, which can be pathogenic for both our pets and us. This is the case with some bacteria like Escherichia coli or Clostridium perfringens in dogs. Microorganisms may not always be serious pathogenic for animals, but they can be for humans, as in the case of toxoplasmosis (Toxoplasma gondii) in cats, highlighting how our health is directly linked to that of our pets.   Helping to care for their microbiome   As we have seen, it is essential to care for our pets' microbiomes to maintain their health, focusing on proper nutrition and habits. Among the available foods, some can help maintain, enrich, or enhance the microbiota in their digestive system. An example of this is foods rich in prebiotics, compounds that our pets cannot metabolise, but which serve as food for the beneficial bacteria in their bodies. Compounds, such as plant fibres, fructooligosaccharides, beta-glucans, various arabinogalactans, and inulin are particularly effective in promoting the development of intestinal microbiota. These compounds can be found in pet-safe foods like pumpkin, sweet potatoes, chicory root, or wheat bran, among others.   Numerous studies have shown that consuming foods rich in prebiotics boosts the abundance of microorganisms from the Bacteroides, Bifidobacterium, or Lactobacillus genera, all of which are beneficial. Another advantage of prebiotics is that, since pets cannot digest them, they help control weight by reducing calorie intake and suppressing appetite.   Another noteworthy group is probiotics. These foods contain live microorganisms that, when consumed in adequate amounts, can colonize different parts of the digestive tract, protecting the host from pathogens and directly benefiting health. Many probiotics belong to the lactic acid bacteria genus, which can be cultivated and introduced into our pets' diets.   Fermented foods typically consumed by humans, which contain bacteria from the Lactobacillus and Bifidobacterium genera or fungi like Aspergillus, also offer such benefits. Currently, new functional foods include these strains in prepared foods for both humans and pets, usually obtained from healthy individuals and tested to ensure they promote balance and provide health benefits. An example is the colonization of Lactobacillus bacteria that has been shown to reduce pathogenic bacteria from the Enterobacteriaceae genera or C. perfringens in dogs. When a probiotic is combined with a prebiotic, results in a symbiotic. These products enhance the benefits of both by providing both positive strains and the food they need to thrive in their target niche, typically a segment of our pets' intestines.   Lastly, postbiotics are metabolites produced by bacterial activity. These include short-chain fatty acids, enzymes, antimicrobial peptides, and other compounds. A subgroup of postbiotics is parapostbiotics, which are postbiotics obtained after lysing the bacteria that produced them, preventing their viability and development in the host. Industrial biotechnology has utilized these metabolites as natural preservatives since many microorganisms produce substances that inhibit the growth of undesirable microbes. By optimising the production and purification of these compounds, it is possible to offer natural and sustainable solutions to improve both food and cosmetics, extending the shelf life of these products.   Development at 3A BIOTECH   We are committed to a comprehensive development of these three key areas for the proper functioning and maintenance of intestinal microflora: we combine prebiotics from our raw materials, develop products with probiotics cultivated from our own strains, and obtain the best blends of postbiotics, ready for application by our clients to their products. Under these principles, at 3A BIOTECH we have developed the Bioprotect range, formulations with 100% natural ingredients that allow our clients to use clean label ingredients. These products are not only more environmentally friendly but also offer safer alternatives to synthetic compounds, meeting the growing demand for more natural and sustainable options.   Among this range is Bioprotect-RT, a product enriched with reuterin, a natural postbiotic with activity against Salmonella, produced by the probiotic Lactobacillus reuteri, which is well known for its benefits in both oral and intestinal health. One of our standout solutions in this range is Bioprotect-DF, a product generated from the fermentation of the bacterium Propionibacterium acidipropionici, enriched with short-chain fatty acids with antifungal activity, ideal for wet pet food.   This line comes as a result of expanding our facilities, including larger volume bioreactors, or as we like to call them, biofactories. These large tanks are essential for maintaining the optimal conditions for microbial growth and production of the desired compounds. Additionally, local waste by-products can be used as raw materials in these bioprocesses, improving the sustainability of the region—a fundamental principle for our company.   In addition to the Bioprotect range, we have developed other innovative formulations that not only promote intestinal microbiomes in humans and pets but also act as antioxidants and preservatives in foods, enhancing their shelf life. Furthermore, they improve the organoleptic profile, adding distinctive aroma, flavour, and texture, making products more palatable and attractive to pets.   At 3A BIOTECH, we aim to expand into new markets, building new biofactories to become leaders in Spain and developing new product lines for both human and animal nutrition. With the help of our microorganisms, we will continue to be "The shield for tomorrow's well-being" for years to come.   By: 3A BIOTECH   Source: All Pet Food Magazine

Are Homemade Diets a Viable Alternative to Prepared Pet Food?
Veterinary

2+ MIN

Are Homemade Diets a Viable Alternative to Prepared Pet Food?

FEDIAF Nutritional Guidelines for Cats and Dogs detail the nutritional needs of cats and dogs at the varying life-stages from growth to senior and they are peer reviewed by independent veterinary nutrition experts throughout Europe. Providing a pet with a 'complete' pet food is akin to a person having their meals routinely put together by a human nutritionist.   Most recipes for homemade diets are nutritionally deficient   A study at the University of California, Davis School of Veterinary Medicine1, analysed 200 different recipes for home prepared dog foods. Recipes were selected from websites, veterinary text books, and pet care books. The findings highlighted that 95% of the recipes were deficient in at least one essential nutrient and 84% were lacking in multiple required nutrients. Whilst providing a nutritionally balanced diet from home is not impossible, these results show it is a complicated task with very little margin for error. Calorie control can also be difficult.   Expert formulated diets   Most pet food products on the market are designed to provide total nutrition for pets. These products will have the term 'complete' on the pet food packet. 'Complete' is a legal definition and the product must by law contain all the nutrients a pet needs in the right proportions. Balancing the right quantities of protein, fat, fibre and carbohydrates along with the specific vitamins, minerals, fatty acids and amino acids is complex but that is the day in day out responsibility of pet food manufacturers.   Can I home cook occasionally?   An occasional home prepared meal can be enjoyed by cat or dog and owner alike. If it is 'occasional' it won't interrupt the nutritional balance of the overall feeding regime but please be careful to avoid foods that are toxic to pets.   Human foods to avoid   Certain foods can be toxic for pets including: onions, garlic, raisins, grapes, chocolate, avocados, certain nuts and xylitol-sweetened foods.   1. University of California, Davis School of Veterinary Medicine 'Homemade dog food recipes can be a risky business, study finds' (15 July 2013)


Source: FEDIAF

PetFair SE ASIA 2024 Show Report: The international pet industry hub in South East Asia
Market Information

3+ MIN

PetFair SE ASIA 2024 Show Report: The international pet industry hub in South East Asia

  More than 10,000 trade visitors & delegations from 81 Countries     The third edition of Pet Fair South East Asia welcomed a total of 10,128 trade visitors over three days from 81 countries. The largest visitor group by country came from the domestic market of Thailand, accounting for 67% of all visitors. The largest international visitor groups were from China (5.16%), the Philippines (4.1%), Malaysia (3.38%), Japan (2.43%), Singapore (2.27%), India (2.01%), South Korea (1.81%), Indonesia (1.46%), and Vietnam (1.21%). The top three visitor groups by business type were importers (51.29%), distributors (30.08%), and brand owners (26.58%). Other visitor categories included retailers, wholesalers, animal hospitals/veterinarians, breeders, and investors.   'Pet Fair South East Asia is already established as the most important business meeting point for the world pet industry in the thriving Southeast Asian region, offering many new business opportunities to all attendees.' — David Zhong - Founder and President of Limited VNU Exhibitions Asia / Pet Fair Asia     'We once again had a very international and high-quality show in Bangkok and are pleased with the results and positive feedback from exhibitors, which is reflected in a strong rebooking rate. The 2024 edition of the show provides us with a solid foundation to further grow and develop the event both local and international levels in the future.' — Johannes C. Kraus - Senior Project Manager at VNU Exhibitions Asia Pacific     More than 400 exhibitors from 32 countries     The 2024 show floor featured 402 exhibitors from 32 countries, with an international to local ratio of 76% international exhibitors and 24% Thai exhibitors. The largest international exhibitor groups by country were China (19.12%), Korea (14.87%), Japan (5.58%), Singapore (4.54%), the USA (4.21%), Italy (3.46%), and the UK (3.12%). Pet Fair South East Asia 2024 also featured 10 different country and regional pavilions from Canada, China, Hong Kong, Italy, Japan, Korea, Taiwan, the United Kingdom, and the United States of America. Additionally, the organizers supported local and regional businesses which provided special zones for Thai and ASEAN exhibitors which included start-ups from Singapore, Malaysia, the Philippines, and Indonesia.     Networking events     Pet Fair South East Asia 2024 hosted two standout networking events that brought key stakeholders in the pet industry together in a relaxed and engaging atmosphere. On October 30, the Day 1 Social Unwind at the Pet Square stage offered attendees a chance to connect in a casual setting, while the exclusive One Night in Bangkok on October 31 featured stunning rooftop views, a vibrant cabaret show, and Halloween-themed festivities. These events provided valuable opportunities for industry professionals to network, build lasting partnerships, and enjoy memorable experiences in the heart of Bangkok.     Conference program     In addition to an energetic and colorful show floor for business deals, Pet Fair South East Asia 2024 featured the most extensive conference experience to date in the event's still young history. Spread across two modern stages within the exhibition halls, 40 different speakers presented 31 conference sessions on a wide range of key topics relevant to pet industry stakeholders. The sessions covered current global and regional trends, including insights from Asia, Europe, and the US, as well as updates on new technologies and innovations in pet products and businesses. Topics also included in-depth discussions on veterinary care, spanning from common pets to exotic species such as reptiles and beta fish. These sessions were attended by a total of 1,114 visitors. The organizers would like to thank all the speakers who contributed to such a diverse, vibrant, and educational conference program over the three days.     Pet Fair South East Asia 2025     Pet Fair South East Asia 2025 is scheduled to take place from October 29-31, 2025, at the Bangkok International Trade & Exhibition Centre (BITEC). 2024 exhibitors can secure a booth presence for Pet Fair South East Asia 2025 at a discounted rebooking rate throughout the month of November. New companies can secure booth presences at an early-bird rate until February 2024, starting from November 15. VNU Exhibitions Asia Pacific and Globus Events look forward to welcoming back the international pet industry to Bangkok in October 2025, as well as to Shanghai in August 2025 for Pet Fair Asia.       Source: PetFair SE ASIA 

The future of veterinary consultation in a world premiere at the London Vet Show 2024
Market Information

4+ MIN

The future of veterinary consultation in a world premiere at the London Vet Show 2024

Turin, 14 November 2024 - Today, at the London Vet Show, one of Europe's most prestigious veterinary events, AITEM S.r.l., a Turin-based company specialising in generative AI and a spin-off of Dumarey Automotive Italia S.p.a., has premiered a major global advancement in LAIKA, the first AI platform specifically designed to support veterinarians in clinical management and daily decision-making processes. Already active in the Italian, French, and British markets, LAIKA now introduces a chatbot upgrade that enables veterinarians to access information and consultations hands-free, allowing them to work without interruptions. A constantly available colleague, always ready to respond with maximum efficiency, enhancing the fluidity and speed of consultations directly in the field.   «LAIKA stands out as a vertical, expert conversational agent for the veterinary sector, powered by a combination of AI language models known as Large Language Models (LLMs), which provide immediate answers to clinical questions posed by veterinarians in clinical and emergency contexts.» - explains Davide Tricarico, CTO of AITEM. Developed to optimize time management and enhance the resources and skills of individual veterinarians, LAIKA is the result of a collaboration between experienced AI engineers and veterinary professionals: a patented system, continuously updated and already tested by over 100 medical directors.   Davide Tricarico   At the world premiere of the latest technological innovations being developed for LAIKA, the new speech-to-speech feature was introduced, promising to transform interactions between veterinarians and AI. Thanks to this advancement, veterinarians can now communicate with LAIKA simply by speaking rather than typing, making the experience seamless and efficient. This feature allows a responsive, human-like avatar to reply, delivering critical real-time information. LAIKA's AI maintains its high accuracy in interpreting vocal input, leveraging the most advanced veterinary knowledge available.   The advancement of LAIKA's technology is made possible by strategic partnerships with NVIDIA, Scaleway, and the vHive Animal Health Incubator. Collaboration with NVIDIA through the Inception program has granted AITEM access to NVIDIA NIM technology, providing a competitive edge in developing GenAI models for LAIKA. Meanwhile, being part of the Scaleway Startup Program has allowed AITEM to access high-performance HPC infrastructure, ensuring exceptional performance while keeping solutions economically sustainable. The support of these two partners has been crucial in accelerating LAIKA's innovation and performance, transforming it into an AI colleague that is increasingly intuitive and indispensable for veterinarians. Furthermore, through AITEM's admission to the vHive Animal Health Incubator - a strategic alliance between Zoetis and the University of Surrey in collaboration with SETsquared - LAIKA benefits from sector expertise and has established a strong presence in the United Kingdom. The contributions of these partners are essential in accelerating LAIKA's innovation and growth, making it an AI colleague that is increasingly intuitive and essential for veterinarians.   In an era where artificial intelligence is profoundly impacting the workforce across various sectors, including veterinary medicine, LAIKA aims to support veterinarians by simplifying everyday tasks, particularly in high-pressure environments such as hospitals, where speed and precision are crucial. LAIKA provides real-time consultative advice, from anamnesis to treatment selection, diagnostic pathways, examination and causation analysis, to formulating differential diagnoses. By supporting veterinarians in clinical data analysis, LAIKA enables them to focus on developing targeted treatment plans, offering reliable support in clinical decision-making and acting as a complementary tool rather than a substitute for professional judgment.   «Every day, veterinarians around the world are dedicated with the utmost effort to taking care of animals. They face complex decisions, bearing the responsibility of patients' lives on their shoulders, and often live with the pain of not being able to save each of them.» - explains Massimiliano Melis, COO of AITEM. «Between 1979 and 2015, according to data from the U.S. CDC National Center for Health Statistics published in 2019, close to 400 veterinarians died by suicide and almost 60% experienced work-related stress, anxiety or depression so severe that they required professional help. That's why we created LAIKA: a knowledgeable AI colleague that helps them make the hardest decisions, manage their workload, and ensure that every patient receives the best possible care. Basically, an ally who takes care of them while they take care of others.» This is the concept of LAIKA.    Massimiliano Melis   «LAIKA's speech-to-speech functionality marks a significant evolution in the concept of an avatar, focusing not only on functionality but also on enhancing the quality of human interaction.» - continues. « We're leaving behind Industry 4.0 for Consultation 5.0, as LAIKA's speech-to-speech feature is designed to go beyond mere efficiency to foster a more empathetic, personalised, and collaborative communication with veterinarians, also taking into account aspects of well-being, emotional support, and relational engagement.»   _________________________________________________________________________________   About us   LAIKA was born in 2022 with the aim of supporting veterinarians in taking care of their patients, simplifying their work, and thus reducing the extremely high burnout levels in the sector. An ambitious project, which was born thanks to the close collaboration between expert engineers in artificial intelligence and the best specialists in the veterinary field.   LAIKA is developed by AITEM SRL, specialised in generative AI and a spin-off from Dumarey Automotive Italia Spa, part of the Dumarey group, known for creating technologically advanced systems. Thanks to this union of competencies, we have created the veterinary colleague who can provide more insights and a deeper perspective on various topics for the well-being of dogs and cats.   Press office contacts [email protected]
+39 334 609 1071
Via Pier Carlo Boggio 59, 10138 Turin, Italy   Source: LAIKA

Improving product purity in pet food with magnetic separators
Manufacturing Process

5+ MIN

Improving product purity in pet food with magnetic separators

More 'humanised' pet foods have become available on the market and are becoming increasingly popular among pet owners, who want the very best, healthy meal options for their beloved pets.
We have seen a change in quality control in the pet food and meat rendering industries, with a heightened focus on product purity, including metal fragment control.   These industries tend to have high levels of metal contamination in their product, as the meat and bone meal product can be very abrasive to process and tends to wear down machinery more quickly than some other product types. The contamination can originate from various stages of processing, as well as from the product itself, so it is important to install metal fragment controls such as magnetic separators or metal detectors in various locations, and in particular, the most final stage in a processing line prior to packing.   How to know where to install magnetic separators?   Choosing a location for food magnets will depend on multiple factors. For example, the amount of metal contamination within the product can play a significant role, as this can affect any existing magnets in the processing line and their ability to collect and retain the contaminants. With a high level of metal contamination, a magnet that requires manual cleaning can get overloaded and 'short out', meaning that it cannot collect and retain more contamination. Any additional metal contamination can then flow past the overloaded magnet and remain in the product.   This highlights the importance of having upstream magnetic separators to offload the final magnets in food processing lines, especially ones that have a high level of metal contamination. The importance of cleaning magnets frequently also shouldn't be overlooked and should be a crucial step in manufacturing procedures.   Another example of a reason to install magnetic separators can be to protect machinery from damage caused by certain non-ferrous or ferrous metal contamination. Depending on the product and processing line, as well as the type of contamination, there are a number of magnetic separation solutions suited for the job.   The Magnattack® Magnetic Separation range for pet food has proven to be very effective in both dry and wet product applications. Let's have a look at each magnetic separation solution and the type of product each magnet is designed for:   Magnetic Separation Examples for Dry Pet Food Products   Magnattack® manufactures a number of magnetic separators for dry pet food processing applications.   Mag-Ram® Self-Cleaning Magnet   The Mag-Ram® Self-Cleaning Magnet has proven to be an amazing self-cleaning permanent magnet and metal fragment control solution for dry products and incoming raw materials such as MBM, protein meal, grain, final kibble, and more.
With the ability to configure the cleaning cycle to suit tonnage rates and contamination levels, the Mag-Ram® gives operators the ability to have the magnet frequently cleaned, and automatically. This self-cleaning magnet requires zero downtime, with no need to stop production, which is a huge benefit for processors with products high in metal contamination that cannot stop production for frequent cleaning. The rotating magnetic rams ensure minimal product build-up and blockage, and the magnet design provides excellent product stream coverage.   Not only this, but the magnetic rams can be configured to be cleaned one at a time, meaning that your product stream remains covered by the other magnetic rams! You are truly going to want to add this self-cleaning magnetic separator to your materials handling equipment wish list!     Rapidclean® Grate Magnet in Housing   The Rapidclean® Grate Magnet overcomes issues associated with conventional magnetic grates, such as stainless steel sleeves, cleaning difficulties, jamming, safety issues, and more. This permanent magnet consists of open-ended magnetic bars, and once the magnetic drawer is opened, the cleaning is completed away from the product stream, using the Rapidclean® Cleaning Tool.
This grate magnet is designed for dry products, such as meals, powders, grain, and premixes.   Dual Round Nose Plate Magnet System   The Dual Round Nose Plate Magnet System is another industrial magnet design suited for pet food applications. This magnetic separator can be installed in applications processing chicken frames, whole muscle products, poultry, beef, lamb, venison, final meal products and more, prior to expensive processing machinery such as grinders, shredders, dicers, and emulsifiers.
In some applications, especially those with high tonnage and fast-flowing products, fragments can be brushed off plate magnets by the oncoming product and back into the product stream. To reduce this risk, Magnattack® has developed the RE80® Round Nose Plate Magnet. This system features a High-Intensity RE80® Bar Magnet at the end of a standard magnetic plate. The Separation Bar Magnet offers protection against dislodged fragments and prevents them from re-contaminating the food product. When metal fragments are collected by the Separation Bar, they are washed safely to the underside of the magnet and out of the path of oncoming product.   With the deep field capability of the magnetic plate added to the intensive coercive force of the Separation Bar, you gain far superior control over foreign metal pieces and increased protection against contamination.   Spherical Pneumatic Transfer Magnet   The Spherical Pneumatic Transfer Magnet is a powerful magnet designed for high-velocity blow, vacuum, gravity, and pneumatic transfer lines. This magnetic separator suits pneumatically conveyed powders, grains, premixes, and palatant products. The aerodynamic design of this Magnattack® system enables efficient extraction and retention of metal from high-velocity powder lines, without experiencing bulk density problems.
The Spherical Magnet is considered a more hygienic, powerful and superior alternative to traditional bullet-style and cartridge-style magnets.   Magnetic Separator for Wet Pet Food Products   Emulsion & Slurry Pipeline Separator   The Emulsion & Slurry Pipeline Separator is an inline liquid magnet that is ideal for viscous liquid applications including meat emulsions, meat slurries, and more. It is often difficult to extract weakly magnetic fragments from viscous meat emulsions, slurries, and liquids. In answer to this problem, Magnattack® has developed a special hydro-dynamic magnet system specifically for this purpose. The units are an efficient and sanitary alternative to Liquid Trap/Finger Pot Magnets, which can also be heavy and difficult to clean properly.   This mince separator excels in these applications as it features our patented RE80®HT Acutex® Probe Magnets, which provide superior product-to-magnet contact and more efficient magnetic separation.   The lachrymiform (or 'tear drop') shape of the Acutex® Probe Magnets allow for very smooth transition of viscous products to move around the magnet with minimum resistance to flow. Maximum product to magnet coverage is achieved without causing leaks, blockages, and pressure problems.   The peak (or V-section) of the probe is faced towards the oncoming product stream, ensuring that collected magnetic fragments are washed to the back of the probe and safely retained until cleaning operations are underway. This feature greatly reduces the risk of recontamination caused by the impact of the product flow dislodging the collected fragments and reintroducing them back into the product stream.   We're here to help! Contact Magnattack® for a consultation, or book in a risk assessment to determine potential gaps in your foreign metal controls.   By: Magnattack   Source: All Pet Food Magazine

Biotechnology in the pet food industry
Laboratory

4+ MIN

Biotechnology in the pet food industry

By María Candelaria Carbajo

It is a multidisciplinary field that, through living organisms, biological systems, and processes, develops products and technologies that benefit different ecosystems of society, people, and animals. Its main goal is obtaining additives and simulating the natural process of protein synthesis at the cellular level to produce specific protein molecules, as well as to improve the conservation of forage and silos. But its fields of application are very varied, so let's discover some of the most used ones:   Specific industries   Poultry farming In its function related to protein, it is related to this industry with enzyme use, since using the appropriate ones make it possible to use cheaper raw materials, improving production costs. As an example, we can mention what happens with barley, with high contents of ß-glucans, which birds cannot digest because they lack the appropriate enzymes, and, when solubilized in the intestinal environment, they produce a high degree of viscosity, which hinders nutrient absorption, reducing diet digestibility. This results in dirty eggs, muscle injuries, and more.   Pig farming In this case, enzymes are used to complete the enzymatic system of these animals, immature until they are 8-10 weeks old, which means that they cannot completely digest certain nutrients and substances. Enzymes also help with bacterial growth.   Ingredients   Probiotics and prebiotics These are microorganisms, live or dead, extracts or a combination of some of them, used to promote or improve animal intestinal health and immune system. Prebiotics, for their part, are compounds that promote the growth of these beneficial microorganisms.   Acidifiers Acidifiers are rather a type of biotechnology that allows the modification of biological systems' behavior.   Alternative proteins One of the most dynamic areas of biotechnology applied to pet food is alternative protein development. Traditionally, animal proteins such as chicken, beef, and fish have been the basis of pet food formulation, but nowadays, topics such as sustainability and animal welfare impact the perception of these animals, and consumers have started demanding other alternatives. In this sense, biotechnology allows the creation of alternative proteins, such as those obtained from insects, plants, cell cultures, and laboratory-grown meat.   Personalized microbiomes The microbiome is made up of various microorganisms that live in the digestive tract. It has gained pretty much scientific relevance in animal health in recent years. Biotechnology has enabled significant advances in understanding how microbiomes influence digestion, nutrient absorption, and pets' immune systems, for example.   Personalized food There have already been cases in which manufacturers have used DNA analysis and microbiological studies to develop a food formulation for a specific pet. This allows the creation of food formulas that not only meet general nutritional needs but also address particular health problems of animals with delicate health or highly specific conditions.   Improved Omega-3 Omega-3 fatty acids are essential for pet health, but are traditionally obtained from sources such as fish, which come from the aquaculture industry. Thanks to biotechnology, genetically modified crops are being developed, such as canola, that produce high levels of this fatty acid, which positions it as a more sustainable source to complete formulations.   Sustainability and environmental impact One of the most significant challenges for the pet food industry today is its environmental impact. Biotechnology presents itself as an innovative solution that can, among other items, facilitate carbon footprint reduction and minimize production waste.   Production waste An emerging approach is the use of organic waste to produce pet food ingredients. Through biotechnological processes such as fermentation, waste from the food industry can be transformed into proteins, lipids, or carbohydrates. These can be used in new pet food formulas, which contribute to reducing waste and having a more sustainable production chain.   Biodegradable and even edible packaging Biotechnology is also being applied to developing materials for biodegradable or even edible packaging, managing to address one of the main problems associated with sustainability and the production of non-renewable or recyclable waste.   Innovations in food safety   Genetic optimization Biotechnology is playing a crucial role in improving the ingredients used in pet foods. Today, through genetic modification, it is possible to develop crops with improved nutritional profiles, achieving greater resistance to diseases and a lower need for pesticides or fertilizers.   Biosensors for pathogen detection We are seeing the development of technologies based on biosensors to detect the presence of pathogens such as Salmonella or E. coli used in real-time during food manufacturing, this will allow faster detection and immediate response to conditions, thereby reducing the risk of disease outbreaks in the target population.   Improved natural preservatives Biotechnology has also allowed the development of natural preservatives, used to prolong food shelf life, avoiding the use of chemical additives. These derivatives of plants and other natural organisms are effective in preventing the growth of mold and bacteria, which improves and prolongs final product conservation.   Conclusion   Advances in biotechnology are transforming the pet food industry. This discipline offers innovative solutions to improve pet health, promote sustainability, and ensure food safety. As it continues to evolve, it will keep creating a path to optimize the industry's proposals for pets and, therefore, we will continue to grow together as a market that seeks to offer increasingly safer, efficient, specific, and sustainable solutions.   Source: All Pet Food Magazine

The importance of pet food coating: A technical overview
Coating

4+ MIN

The importance of pet food coating: A technical overview

What is kibble coating?    Pet food coating, also commonly referred to as palatability of the kibble, is a crucial practice in the pet food industry, used to enhance the energy and nutritional value of the food.   This technique involves the addition of animal and vegetable fats and oils, which are essential for meeting the specific energy requirements listed on product labels. Besides improving palatability, coating with oils provides essential fatty acids for your pet's health and enhances the texture of the kibble.   When and how are fats and oils added?    Some of these fats and oils can be incorporated during the mixing or conditioning phases before extrusion. However, excessive liquid addition at this stage can compromise the formation of the kibble. Therefore, the best method is to apply the lipids after the kibble has been formed, typically after the drying phase and before cooling. Commonly used fats include: chicken oil, lard, pork fat, and fish oils. Vegetable oils such as canola, sunflower, soybean, palm, and coconut are also widely used, depending on local availability and manufacturer preferences.   For dog kibble, the typical oil addition range varies based on factors such as geographic location, age, and activity level of the animal. Generally, oil content ranges from a minimum of 1% to a maximum of 14% of the total kibble weight, with some exceptions for working dogs, where oil content can exceed 20%. In contrast, oil inclusion for cat kibble usually does not exceed 5%.   In addition to oils, other additives are applied during the coating process, primarily flavor enhancers and palatability agents. These are often based on hydrolyzed meat, commonly known as "digest", and are available in both liquid and powder form.   The importance of coating    The taste of pet food, especially for cats, is a critical factor for manufacturers, as pet owners are more likely to repurchase a brand if their pets enjoy the food. While ingredient quality is undeniably important, the technology used in production is equally significant. Achieving uniformity is essential to ensure that the entire surface of the kibble is evenly coated, resulting in a consistent flavor throughout each piece.
Oils, in addition to playing a key role in food preservation, provide a uniform color. Inconsistent oil absorption can cause some kibble pieces to appear darker, leading to a perception of lower quality.
This is why precise and careful application of coating is fundamental in pet food production.   Let's explore the most commonly used technologies in the market and which one represents the best solution.   Different technologies for kibble coating    Coating technologies can be classified into two categories: batch coating and continuous coating, each with its own subcategories:   Batch Coater: This method uses a vertical or horizontal mixer to move a weighed batch of kibble, which is then sprayed with a specific amount of oils and flavors. This is generally considered outdated technology that does not ensure good uniformity.
  Vacuum Batch Coater: Similar to the batch coater, this technology generates a vacuum during the application process. The vacuum is gently released after the oils are sprayed, allowing the oils to penetrate deeply into the porous kibble. This is the only technology suitable for applying high oil inclusions above 20%. However, when the formula requires low oil additions below 8% (within a range of 5-10% depending on various factors), it can lead to poor uniformity.
  Continuous Drum Coater: In this method, the kibble continuously passes through a rotating drum, and additives are sprayed over a large surface area of the food. This is considered an outdated and more economical coating solution. The main limitations of this technology include low flow capacity (typically no more than 3 tons per hour), limited oil addition, and a short retention time during the coating and mixing phases.
  Continuous Disc Coater with Spray: In this process, the kibble is continuously weighed and passes through a vertical chamber with a rotating disc that sprays the liquids. The spraying occurs from the center outward, and the kibble falls in a cascading motion, where it is coated by the liquid spray. While this technology can achieve good uniformity, it has two main drawbacks: a tendency to accumulate material in the disc spray chamber and the limitation of a single spray phase, while the market typically requires multiple phases for oils, liquid flavors, and powdered additives.
  Continuous Paddle Coater: PLP Systems offers a range of advanced coating technologies, but the MT Paddle Coater stands out as the ideal solution. This innovative system features a double continuous paddle shaft that ensures gentle product handling, precise dosing, and automated retention time adjustments.     The system is equipped with motorized SMOG atomizers positioned at the top, ensuring optimal distribution across various application phases. It can achieve micro inclusions as low as 0.01% with excellent uniformity, adhering to the highest Coefficient of Variation (CoV) standards. Additionally, it supports oil addition up to 15%, making it a versatile and efficient solution for precision coatings.   PLP Systems specializes in both liquids and powders, with a special focus on the pet food and feed industries.
Making kibble tasty and appealing with palatants, whether liquid or powdered, loved by animals is one of our primary goals.
Our cutting-edge solutions ensure that your products stand out in a competitive market, offering superior taste and quality that animals adore.
Whether you're looking to improve your current production line or explore innovative methods to increase product appeal, our technologies offer the reliability and excellence you need.          Need more information or want to dive deeper into our coating systems?
Don't hesitate to contact our experts. We're here to provide tailored solutions and answer all your questions.
Call us today at +39 0523 891 629 or email us at [email protected] for a free consultation.
We're here to help you find the perfect solution for your needs!   Source: PLP Systems

VICTAM LatAm and Feed Formulation Latin America Establish a Long-Term Partnership with Feed Technology Institute (FTI)
Market Information

3+ MIN

VICTAM LatAm and Feed Formulation Latin America Establish a Long-Term Partnership with Feed Technology Institute (FTI)

The organizers of VICTAM LatAm have announced a strategic collaboration with the Feed Technology Institute (FTI), an institute created by Evonik and DSM-Firmenich in partnership with Nutrall, a company incubated at the Federal University of Paraná (UFPR). This initiative aims to address the increasing demand for expertise in feed production processes, while also advancing the development of a pilot feed plant at UFPR to foster research and extension projects for students.   In 2023 and 2024, FTI trained over 500 students through its specialized courses and attracted more than 700 attendees across two editions of the Feed Technology Symposium in Curitiba. The symposium's second edition concentrated on optimizing feed production technologies, with a focus on dosing, mixing, and facility layout.   The partnership with VICTAM in Latin America will extend this technical expertise to the São Paulo event, with a particular focus on feed formulation, new ingredients, and additives, aligning with the debut of Feed Formulation Latin America. This parallel event will concentrate on ingredients, additives, formulation, and innovation for feed mills across various species and types.   'After the remarkable success of the first edition of VICTAM LatAm, we recognize that attendees seek comprehensive solutions in one place. Therefore, the combination of VICTAM LatAm and Feed Formulation Latin America will create the largest and most complete international event for new technologies, equipment, and ingredients in the feed industry in Latin America,' says Cassiano Facchinetti, Managing Director of Interlink, the Latin American partner of Victam. 'This partnership is crucial for the market, as it allows us to deliver a high-level content-driven event targeting formulators, nutritionists, animal scientists, veterinarians, and R&D professionals directly involved in feed production within both industry and farming sectors,' adds Facchinetti.   'The 2025 edition will present the latest advancements and their impact on feed mills and animal nutrition. The program is being carefully curated to address critical aspects of feed production and their effects on animals,' highlights Professor Alex Maiorka of the Federal University of Paraná (UFPR) and member of FTI's Scientific Committee, who is responsible for symposium planning.   Marco Lara, Feed Applications and Technology Manager at Evonik and member of the Organizing Committee, emphasizes the symposium's objective to foster discussions on key trends and technologies in animal nutrition. In addition to being a hub for knowledge exchange, the event has a philanthropic component. "All proceeds from the symposium will be allocated toward the construction of a pilot feed factory at UFPR," says Lara, stressing the practical outcomes of this intellectual collaboration.   The 'VICTAM-FTI Animal Nutrition and Formulation Seminar,' as it will be titled, will cover a broad spectrum of topics including new ingredients, additives, raw materials (e.g., sorghum, DDG), processing methods, nutritional profiles, formulation modeling, minerals, vitamins, enzymes, amino acids, and other current and pertinent topics for this sector. The full agenda will soon be available at www.feedformulationlatam.com.   Event: VICTAM LatAm 2025 / FEED Formulation Latin America 2025 When: September 16-18 - 2025 Where: Expo Center Norte – São Paulo – Brazil.   About the organizers:   VICTAM Corporation is a Dutch organization established in 1964, part of the Victam Foundation. The Victam Corporation organizes events for animal feed and flour milling in Europe, Asia, Africa, and Latin America. In 1965, the first VICTAM exhibition was held in Utrecht, the Netherlands. The first event in Bangkok, Thailand, was launched in 1994, and in Istanbul, Turkey, in 2021.   VICTAM Foundation's mission is to provide financial support for innovative projects to entities such as institutes, universities, and private companies, as well as offering individual scholarships. The Foundation aims to make positive contributions to the technological advancement of industrial sectors related to animal feed and milling of grains and other raw materials, in the broadest sense of the term.   INTERLINK Exhibitions is the local partner of VICTAM in Latin America. With over 25 years of experience, INTERLINK specializes in organizing technical and business events and conferences in Brazil, South America, and globally. The company focuses on the conception, management, and execution of high-quality B2B events that foster networking and business generation for companies and markets.   For more information, please contact: Kalasina Manupassa, Marketing VICTAM WorldWide [email protected] Jaqueline Rodrigues, Marketing INTERLINK Latin America (Partner of VICTAM) [email protected]   Source: VICTAM LatAm

Symrise continues strong profitable growth course
Market Information

4+ MIN

Symrise continues strong profitable growth course

Symrise continued its profitable growth trajectory in the first nine months of the year, achieving organic sales growth of 11.1%. Considering portfolio and exchange rate effects, Group revenue rose to €3,824 million in the first nine months (9M 2023: €3,610 million), a plus of 5.9% compared to the year-ago period. Both segments contributed to the positive development and increased sales in a global economic environment that remained challenging. In the third quarter, overall sales increased organically by 10.2%. Despite negative exchange rate effects of 4.0%, sales grew by 5.2% in the reporting currency. Against the backdrop of robust organic growth, Symrise has specified its organic growth target, sales expected to come in at around 7 %.   Jean-Yves Parisot, CEO of Symrise AG: "Symrise was able to seamlessly continue the positive business development of the past months in the third quarter. Despite the current volatile market environment due to geopolitical tensions and continued inflation pressure, we are confident for the rest of the year and ex-pect robust demand. Our diversified portfolio and broad, international footprint will continue to help us re-alize our growth potential and create sustainable value this year. We are firmly convinced that we have set the right course for the future."  
Sales development by region   The strongest organic growth was recorded in the Latin America region with 27.4%, followed by the Asia/Pacific region with 11.2% and EAME (Europe, Africa, Middle East) with 11.1%. The main growth drivers were the Food & Beverage, Fragrance, Aroma Molecules and Pet Food business units. The North America region achieved organic growth of 2.3%, driven primarily by the Food & Beverage and Aroma Molecules business units.   High growth in food, beverages and pet food   The Taste, Nutrition & Health segment increased sales organically by 10.4% in the first nine months of the current fiscal year. In the third quarter, organic growth was 11.3%. Taking into account portfolio and currency effects, the segment's revenue rose to €2,349 million in the first nine months (9M 2023: €2,267 million). The portfolio effect from the sale of the beverage trading business in the UK within the Food & Beverage business unit had a negative impact of € 27 million on sales development.   The Food & Beverage division achieved double-digit organic growth in percentage terms. Strong growth impulses came from the application areas for sweet and savory products and beverages. All four regions, especially the EAME region, achieved high growth. The Naturals application area increased its revenues, especially in the North America and EAME regions.   The Pet Food division also achieved double-digit organic growth in percentage terms in the first nine months. Sales development was particularly dynamic in the Asia/Pacific and Latin America regions, with double-digit organic growth. Sales development in the Aqua Feed business unit recorded declining organic growth. As part of the fur-ther portfolio streamlining with a focus on high-margin growth areas, Symrise intends to sell the business.
The probiotics business, which includes the majority stake in the listed company Probi AB, Lund, Swe-den, generated slight growth, driven by the EAME region.   Strong sales growth in Consumer Fragrance and significant recovery in Aroma Molecules   The Scent & Care segment, which manages the fragrances, perfumery applications and cosmetic active ingredients business, achieved organic sales growth of 12.2% in the first nine months and 8.4% in the third quarter respectively. Taking into account portfolio and currency effects, revenue for the first nine months amounted to €1,475 million (9M 2023: €1,343 million).   The Fragrance division increased its sales organically in the double-digit percentage range in the first nine months. In particular, the Consumer Fragrance application area achieved double-digit percentage growth. The EAME, Asia/Pacific and Latin America regions in particular experienced very high market dy-namics. The Fine Perfumery application area also continued its very positive development and achieved high single-digit percentage organic growth. Here, the Latin America and Asia/Pacific regions recorded good growth. The Oral Care application area achieved single-digit percentage organic growth, with good growth especially in the North America and Asia/Pacific regions.   Sales in the Aroma Molecules division recovered significantly in the first nine months of the current year. While the market environment continues to prove challenging, the resumption of production in Colonels Island, USA has resulted in a significant year-on-year increase in revenue. High double-digit growth fig-ures were achieved in all regions.   Sales in the Cosmetic Ingredients division continued to develop strongly with high single-digit percent-age organic growth. Revenues increased significantly in the EAME, Asia/Pacific and Latin America re-gions. Only the North America region showed just a slight year-on-year growth. The application areas for micro-protection and actives and botanicals also recorded very strong growth impulses.   Symrise specifies growth target for 2024   Based on the good business performance in the first nine months, Symrise is specifying its sales target for the full year 2024. The Group is now aiming for organic sales growth of around 7%. The Group's long-term organic growth expectation of 5% to 7% (CAGR) remains unchanged. The long-term EBITDA mar-gin is expected to be in the range of 20% to 23%.   Source: Symrise AG

Comprehensive advice and suitable customer service packages: How STATEC BINDER: ensures the reliability and operation of your systems
Packaging

3+ MIN

Comprehensive advice and suitable customer service packages: How STATEC BINDER: ensures the reliability and operation of your systems

Comprehensive advice and planning   STATEC BINDER supports its customers right from the planning phase. In addition to detailed advice and order clarification, the company also offers comprehensive and informative project management, where particular emphasis is placed on partnership-based
communication. This ensures that the selected machines are perfectly matched to the specific requirements of the customer, production and plant conditions. This process provides customers with perfect support right from the order placement stage and tailormade
systems from which they benefit in the long term.   Installation and commissioning   STATEC BINDER offers professional installation and commissioning of the systems. The trained team ensures that the machines can be put into operation quickly and smoothly so that production can start without delays. Close cooperation with the customer during this
phase is particularly important and ensures that all technical requirements are met and that the machines continue to work optimally in the future. This phase also includes training personnel on machine operation so that operators can use the machines efficiently and
safely. Dedicated training packages offer the opportunity to provide new employees with special training for the machine, even if the machine has already been in operation for some time.   Maintenance and spare part deliveries   Regular maintenance of machines is crucial to ensure their performance and minimize downtime. STATEC BINDER offers preventive maintenance programs that are individually tailored to the customer's needs. Special service appointments by experienced technicians
ensure that the machine can work at the best possible output. Among other things, wear parts can be replaced as a preventative measure. These programs help to identify and rectify potential problems at an early stage before major malfunctions occur. In addition, STATEC BINDER guarantees a rapid supply of spare parts to ensure machine availability at all times.   Remote maintenance and technical support   STATEC BINDER also offers comprehensive technical support that responds quickly and easily to customers' needs. The company's technicians can access the machines directly via remote maintenance systems to diagnose faults and rectify problems immediately. This service minimizes downtime and ensures that production processes are disrupted as little as possible. If there is a fault or problem that needs to be rectified directly on the machine itself, STATEC BINDER also offers to have a service technician on site as quickly as possible to help customers. This is a customer service program that many comparable companies do not offer and of which STATEC BINDER is particularly proud. In this way, the company sets itself the goal of achieving the best possible customer satisfaction.   Modernization and retrofitting   Even after years of operation, STATEC BINDER offers options for modernizing and retrofitting the systems so that the control system and electronics remain state-of-the-art.
This can be done, for example, by integrating new technologies or adapting to changes in standard parts. This ensures that the machines remain competitive and state-of-the-art in the long term. This also has the advantage that common standard parts, such as spare or wear parts, can be purchased cost-effectively.   Conclusion   With its comprehensive customer service packages, STATEC BINDER ensures that its customers' investments are optimally protected. From the initial consultation and installation through to maintenance and modernization - STATEC BINDER supports its
customers throughout the entire life cycle of their machines and ensures that they always work efficiently and reliably.   Source: Statec Binder

Tebrio secures €30 million in funding from Banco de Santander, Sodical, GPC and CDTI
Insect Based

4+ MIN

Tebrio secures €30 million in funding from Banco de Santander, Sodical, GPC and CDTI

Salamanca, October 29, 2024. The biotechnology company Tebrio has successfully closed a €30 million funding round. Investors in this round include Banco de Santander, Sodical Instituto Financiero de Castilla y León, GCP, and the CDTI Innvierte Economía Sostenible closed-end collective investment company.
Tebrio, a global leader in the industrial production of Tenebrio molitor, will allocate the capital raised from this funding round to significantly increase its production capacity and optimization at its new 90,000 square meter facility. Construction is already underway in Salamanca. With this new plant, Tebrio will be able to produce over 100,000 tons of product annually, meeting the high levels of production and commercialization demand already committed to its current clients.   "This new round of investment in our company validates our industrial model based on proprietary technology. A model that allows us to produce at competitive prices in the markets where we operate, thus serving as a platform to expand our operations to different geographic markets," highlights Adriana Casillas, CEO and co-founder of Tebrio, a company that also maintains Caixa Capital Risc as a shareholder.   "Through Innvierte, CDTI has been a shareholder in the company since 2020. Our participation in the current round reflects the company's and its founders' ability to position themselves in an area that we consider strategic with a disruptive and innovative approach. We want to help them become a key player in a sector that we consider strategic at a national level," says Andrés Ubierna Gorricho, Head of Capitalization and Technology Transfer at the Center for Technological Development and Innovation.   Jesús García, CEO of GCP Consulting, points out that "after 30 years of experience in the agri-food industry, and after evaluating various investments in the insect sector, we chose Tebrio due to the quality of its products, coupled with an interesting financial return. All of this is linked to the high biological safety guarantees offered by the Tenebrio molitor insect, which guarantees our investment. We are proud to work with partners who share our values and are committed to developing solutions that benefit everyone. Together, we are sowing the seeds of positive change, cultivating a more just and healthy world for generations to come".   Tebrio, world leader in the production and processing of the Tenebrio molitor insect, currently has a 3,500 square meter production plant, from which hundreds of tons of protein, fat, biofertilizer, and chitosan are produced each year. Tebrio began operations in 2014 with the mission of providing innovative and 100% sustainable solutions for the agri-food industry. Its areas of focus are food safety, sustainability, and the circular economy model.   -----------------------------------------------------------------------
TEBRIO Tebrio is the world leader in the production and processing of the Tenebrio molitor insect. Based in Salamanca, Spain, it utilizes proprietary patented industrial technology and machinery in over 150 countries to address the technological challenge of industrializing the mass breeding of insects. Its processes allow for the commercialization of four main products: protein and fat for animal feed; organic fertilizers for soil and plant nutrition; and polymers for various industrial biotechnological uses. All of this is based on sustainable industrial solutions that position Tebrio as a zero-waste company, with a carbon footprint lower than any other natural-based solution. Tebrio requires 90% less water and 80% less arable land, so its products, when used as raw materials for the base of animal and plant feed, help reduce the carbon footprint of current livestock and agricultural models. Additionally, the company does not emit greenhouse gases, including methane and ammonia.   CDTI The CDTI Innovation is the Agency of the Ministry of Science and Innovation that supports knowledge-based innovation, providing advice and public funding for innovation through grants or partially repayable aid for innovation projects and managing pre-commercial public procurement projects. Additionally, through the Innvierte Economía Sostenible initiative, it supports and facilitates the capitalization of technology companies. To date, the CDTI, through Innvierte, has committed more than €390 million to 20 investment vehicles that have invested in more than 240 companies, and through its co-investment line has directly committed more than €300 million to over 120 companies. CDTI Innovation also facilitates the internationalization of R&D and innovation projects of Spanish companies and entities and manages the participation of Spanish companies in international R&D organizations such as Horizon Europe and Eureka, and in the Space Science and Technology industries. The Center for the Development of Technology and Innovation, E.P.E. (CDTI) is a public entity under the Ministry of Science and Innovation.   GPC GPC is a Family Office based in Madrid, although its operational offices are located in Salamanca. Given the professional nature of its members, GPC's main projects include strategic investments in start-ups and companies related to the agri-food industry, in the Pharma world as well as in the field of renewable energies, without detriment to any other business project and with a clear focus on sustainability and social impact.   Source: Tebrio

AFB International Celebrates Grand Opening of Asia Pacific Regional Headquarters and Manufacturing Facility in Thailand
Palatants

2+ MIN

AFB International Celebrates Grand Opening of Asia Pacific Regional Headquarters and Manufacturing Facility in Thailand

With this facility in Asia, AFB will be able to enhance operational efficiency and ensure a more reliable supply chain, allowing for faster delivery and improved service.   'The opening our facility in Thailand marks a major milestone in our global expansion efforts. Our customers asked us to be local, and now we are! This facility strengthens our commitment to the region, allowing us to better serve our customers with enhanced efficiency, speed, and local support,' said Dale Spence, President of AFB International, reflecting on the milestone.   The new facility will serve as the regional hub for AFB International's Asia Pacific operations, bringing together corporate offices, manufacturing, R&D, and quality teams under one roof.   'Thailand, the world's third largest pet food exporter, is an ideal location for our new facility,' said Bas Melssen, General Manager/Vice President of Asia Pacific. 'As a hub for innovation in the pet food industry, Thailand aligns perfectly with our commitment to advancing product development and manufacturing excellence. Establishing our Asia Pacific headquarters here allows us to leverage Thailand's expertise and leadership in the sector, being closer to our existing customers here, while further enhancing our ability to innovate and meet the growing demands of the region.'   'Our Thailand facility is a crucial step in aligning our operational goals with our sustainability objectives,' noted Stephanie Hackmann, Vice President of Global Operations, recognizing the broader impact of the new facility. 'By localizing production, we can serve our customers more efficiently, respond faster to their needs, and significantly reduce transportation-related emissions – a win for both efficiency and the environment.'   The opening ceremony welcomed over 130 guests from 7 countries, including representatives from leading pet food manufacturers and trade associations across Asia.   Following the formal opening ceremony, AFB will continue the celebration at the company's booth N01 at Pet Fair Southeast Asia 2024, taking place from October 30 to November 1, 2024, at the Bangkok International Trade & Exhibitions Center (BITEC) in Bangkok, Thailand.   'This is a proud moment not only for our company but for the community we are becoming a part of,' Melssen added. 'We welcome all industry professionals to visit our booth, join the festivities, and learn more about the exciting new chapter we're starting with our facility in Thailand.'   About AFB International AFB International was founded in 1986 in St. Louis, Missouri, USA with a vision to create the best palatants and make pet food taste great. Today we are an international company with resource centers and production facilities designed to service pet food manufacturers across the world. Our portfolio of palatants are formulated to deliver optimal performance for each customer's unique needs.   About Ensign-Bickford Industries Ensign-Bickford Industries, Inc. (EBI), founded in 1836, is a privately-owned high technology conglomerate, which today is focused on space & defense, pet food science, and biotechnology. They participate in businesses that are relevant to the future of the world and have multi-generational growth prospects.   Source: AFB International

Zoomark just keeps growing
Market Information

4+ MIN

Zoomark just keeps growing

Zoomark is ready to confirm its standing as one of the world's leading pet industry events. The 21st edition will be on from 5th to 7th May 2025 in BolognaFiere. Though there are still several months to go, 80% of stands have already been booked, and registrations are still coming in from all over the world.   "The anticipation is already building for our forthcoming event: people in the industry are greatly looking forward to taking part in the show, having an opportunity to gather and look to the future together," commented Pascale Sonvico, Zoomark's Show Office and Sales Manager. "Indeed, after adding hall 28, dedicated to the supply-chain companies, we have just announced another new hall, hall 19. Ideally located to integrate seamlessly into our layout, hall 19 is near of the main entrances of BolognaFiere, Piazza Costituzione." In total Zoomark 2025 will thus occupy nine halls and cover an area of 78,000 square metres.   Thematic paths   Bigger and more functional too: Zoomark's new layout has in fact been designed to help exhibitors and visitors alike get the most out of the event, with a more engaging, efficient floor plan that will enhance the show experience for all the industry professionals coming to Bologna, as explained by Luisa Bersanetti, Exhibition Manager of Zoomark: "One of the new ideas we are working on for the forthcoming event is creating specific pathways dedicated to the most interesting market trends, such as sustainability, quality and innovation, designed to optimise and streamline the visitor's experience and ensure that exhibitors in all halls are guaranteed a steady flow of traffic.   At the same time, we intend for these themed routes to be a precious resource for those looking for new opportunities and ideas to make their business stand out: they will guide retailers, buyers, distributors and importers to the companies and products on show. We believe that this approach, and the revamped layout, will help further optimise the flow of visitors and contribute to the event's success."   The special areas   The 2025 edition of Zoomark features five special themed areas, designed to anticipate new trends and innovations in the pet industry, with the aim of boosting and facilitating business.   One of the new areas is Next 5.0, devoted to pet-tech, a rapidly growing segment which places technology and innovation in the service of pets' well-being. This area will host both start-ups and established firms, ready to present the most advanced solutions for pet health and safety.   Two very popular features will also be returning. The first is Pet Vision, dedicated exclusively to products and services launched in the months before the event, and the latest trends in the sector (the 2023 show presented more than 500 innovative ideas), accompanied by a competition to reward the best product innovations.   Another crowd-pleaser is Aqua Project, showcasing the aquarium and terrarium industry, which will host not only a display area but also training and educational sessions for specialised retailers. The two brand-new launches of 2025 are Factory, an area completely dedicated to the supply-chain, and Atelier, which will host the very top of the range in pet wellness and comfort.   Zoomark is not only going to be bigger, but also more content-rich, thanks to a format that is much appreciated by the industry. "We have launched our series of webinars focused on key issues regarding the market, which will be running till May 2025, and we are currently working on the events that will take place during the show and fleshing out new projects that will add value to the user experience, making Zoomark not just the leading meeting place for the industry, but also a platform for discussion, development and innovation" – added Pascale Sonvico – "We are ready to offer an even more inviting, engaging environment, where it will be possible to explore the latest trends, find inspiration and develop your business".   Buyers from all over the world expected   One of the key assets of a successful trade show is undoubtedly the attendance of major buyers. Zoomark has boosted its International Buyers Program, adding new activities designed to "guarantee the presence of a growing number of selected top buyers from the main and emerging markets, thus helping connect supply and demand", explained Bersanetti.   The programme includes the addition of dedicated services to encourage direct interaction between buyers and exhibitors. Thanks to our B2Match matchmaking platform, buyers and companies will be able to prepare for the show in advance, and plan and manage their personal schedule of meetings.   Our partnership with the offices of the Italian Trade Agency in key pet industry markets will bring more international buyers to Bologna. At Zoomark 2025, delegations of buyers, retailers and distributors from the main markets will be primed to meet exhibitors to work on distribution proposals and solutions.   Bersanetti concluded: "We have arranged special welcome and hospitality packages in Bologna during the event. The focal point for all the activities planned for buyers will naturally be the VIP & Buyers Lounge, a meeting place and networking hub that has always been much appreciated."   Zoomark 2025 is already shaping up to be a great success: the place to be to tap into the buzz and the innovative, dynamic outlook of the pet industry.   ABOUT US Zoomark is the b2b trade show for pet food and pet care, on in BolognaFiere from 5th to 7th May 2025. For 21 editions it has been an international meeting point between pet industry manufacturers and distributors: the ideal place to build new relationships, keep up to date with key developments, and connect with global players looking for new partners and business opportunities.   Source: Zoomark

The interview: Maximilian Furley
Interviews

4+ MIN

The interview: Maximilian Furley

Understanding the 'new' consumer demand that was booming and changing after the pandemic, Premier Tech was in the field, listening to its customer voices, and was committed to making it a reality. Through strategic adjustments in sales coverage, operations, and service support, Premier Tech LATAM has become one of the fastest-growing regions globally. Since 2022, they have seen remarkable growth, with 2023 marking their best year since establishing their first manufacturing facility in Brazil in 2015, followed by Mexico in 2017.   - How does Premier Tech incorporate sustainability into its technological advancements and business practices?   - Premier Tech is committed to continuously advancing sustainability, embedding it into every facet of our operations. From developing energy-efficient technologies to utilizing recyclable materials and minimizing waste, we design solutions that not only boost productivity but also reduce environmental impact. By supporting a circular economy and extending the lifespan of our products, we are dedicated to building sustainable processes that contribute to a greener future. Our commitment is reflected in both our technological innovations and environmental preservation initiatives, as we strive to make progress every day.   - What roles do innovation and research play in maintaining Premier Tech's competitive edge in the technology industry?   - Research and innovation are at the heart of Premier Tech's strategy. The company operates advanced laboratories and multidisciplinary teams dedicated to developing new technologies that enable greater automation, precision, and sustainability in industrial processes. By continuously focusing on R&D, Premier Tech stays ahead of market trends such as digitalization and Industry 4.0, offering solutions that not only enhance efficiency but also create long-term value for our clients, while remaining committed to environmental sustainability, keeping Premier Tech at the forefront of the global technology industry.   - How do you see technology developing in the pet food industry?   - The pet food industry is transforming significantly, with a growing demand for wet and highly customized products. Premier Tech, attuned to these changes, is already developing end-of-line equipment specifically to meet the rising demand for wet products, offering solutions that ensure flexibility and efficiency in packaging processes. Additionally, with a focus on comprehensive customer service, the company invests in technologies that enhance quality, sustainability, and process automation, keeping Premier Tech at the forefront of innovation in the sector.   - What are the most significant challenges for the company these days?   - One of the biggest challenges faced by the industry is balancing the need to handle a wide variety of SKUs while maintaining operational efficiency. Although some solutions offer flexibility to manage this diversity, they do not always guarantee the continuous efficiency of production lines, which can lead to higher maintenance and operational costs in the long run. At Premier Tech, our focus is on providing robust and reliable equipment that ensures maximum productivity, regardless of the SKU complexity. We are committed to helping our clients keep their operations efficient and competitive, backed by a strong after-sales support system dedicated to their production success.   - From your experience, what do you think will be the biggest challenge for the whole industry in the coming years?   - The biggest challenge will be adapting to emerging technologies while staying sustainable. The rapid digital transformation, driven by automation, artificial intelligence, and data-driven solutions, is reshaping the future of industries. As companies embrace these advancements, they are also under increasing pressure to adopt more sustainable practices and reduce their environmental impact. Achieving this will require significant investments in innovation and a comprehensive restructuring of industrial operations. Balancing technological innovation, sustainability, and operational efficiency will be a key challenge in the coming years.   - What is the company currently working on for the near future?   - Premier Tech is constantly investing in innovations that enable greater automation, flexibility, and efficiency. The company is developing new equipment that responds to emerging market demands, such as technologies that support sustainable packaging and more agile production lines. Premier Tech is also integrating AI, connected machines, and robotic solutions into its portfolio, driving even greater advancements in automation and smart manufacturing.   Additionally, Premier Tech Systems and Automation has recently launched a new training offering designed to help clients enhance the performance and profitability of their Chronos™ equipment. This training program is part of the company's exploration of innovation, combining both new and existing training modules into a unique commercial offer that provides comprehensive support for clients. These new commercial offers reflect Premier Tech's commitment to value creation, focusing on both tangible and intangible aspects, and reinforcing the foundation of its innovation approach.   Source: All Pet Food Magazine

Analysis: Diving into Spanish pet parents’ generational gap
Market Information

3+ MIN

Analysis: Diving into Spanish pet parents’ generational gap

With 49% of Spanish households owning a pet, the country is one of the largest markets in Europe. According to the European Pet Food Industry Federation (FEDIAF), its dog population is just below that of Germany and the UK.   The importance of pets in Spaniards' lives can be seen in the fact that most have owned a pet at some point. A study by the Spanish Association of Distributors of Pet Products (AEDPAC) shows that only 22% of those who have pets are first-timers.   However, age reveals differing attitudes toward pets regarding feeding habits, expenses and even holidays.   Feeding and spending differences   The study analyzes pet parents by generation and highlights differences in purchasing behaviors. The youngest generation (18 to 30 years old) is the most likely to spend over €100 ($108.74) on pet food. Whether they own a cat or a dog also plays a role.   Overall, pet parents 30 and younger are the biggest spenders on both their dogs and cats. On average, they shell out €74.70 ($81.23) per month per dog, with pet parents aged 31–45 spending €61 ($66.33) monthly. Interestingly, those aged 18-30 also have the highest proportion of pet parents forking out over €100 ($108.74) per month on dog food (16.8%).     When it comes to spending, pet parents over 55 are the generation with the deepest pockets for cat food. In fact, over 1 in 10 (11.3%) spend over €100 ($108.74) on cat food—the highest among all generations. A generation of contrasts, this is also the most frugal, with nearly 3 out of 10 spending less than €20 ($21.75) per month on their felines.   In terms of overall monthly expenditure, Spanish pet parents aged 18-30 rank the highest in their monthly cat food spending, with an average of €67.70 ($73.62). They are also the generation that spends the most (25%) in the €76–€100 ($82.64–$108.74) bracket for cat food.     Regarding the type of food, dog parents are most likely to change the diet they currently feed their pets, with 12% planning to do so this year. By age group, the youngest generation has the highest proportion of owners considering a diet switch this year (24%).   The proportion for cat owners is far lower—only 4% plan to switch their dogs' food this year. Among these, 15% of pet parents aged 46–55 are most likely to do so.   Pet ownership information   So, where do pet parents get their information from? While vets are among the most trusted professionals (69%), they are particularly trusted by the older generation of 55+ (77%). Pet shops come second, with 42% of pet parents making use of them.   Unsurprisingly, social media (23%), TV shows (16%) and apps (18%) are more popular with those under 30. This group and those aged 31–45 (16%) also use online forums.   Work and holidays   There is no doubt that all pet parents love their cats and dogs. However, there is a generational gap regarding taking pets to work.   While 60% of the pet parents aged less than 30 would like to take their furry friends to work, the proportion drops to 33% in the 46 to 55-year-old group, the lowest among all age groups. Conversely, both this group and those 55 and above wouldn't like it at all (35% and 29% respectively).   A similar division can be seen when it comes to holidays. The over 55s are least likely to take pets traveling with them—36% don't take their pets on holidays—whereas this number drops to 21% among the younger generation. This group also values pet-friendly hotels the most (48%).   Although almost two-thirds (65%) of pet parents have never considered hiring a trainer, this number is higher among pet parents of more than 55 years old (73.8%) who have never engaged with one.   In contrast, the younger generations are the most likely to have thought about it (31% for both generations up to 45 years old), but those 30 and younger have the highest proportion of owners who have actually hired one (15%).   Source: GlobalPETS

Automation in pet food: Interview with Aldo Martínez from NorthWind
Automation

2+ MIN

Automation in pet food: Interview with Aldo Martínez from NorthWind

Seeking constant efficiency, accuracy, and sustainability is the priority in the pet food sector, and NorthWind is in the middle of this transition. We invite you to know Aldo Martínez's point of view, Business Manager, who shares their solutions and their impact in this interview:   - What benefits do manufacturers obtain by adopting automatized and IAbased solutions?   'One of the major benefits clients share is the analysis of general data, virtualization, and digitalization of plants. It is a way to analyze the consumption to evaluate general costs of the end-product and how to maximize consumption, energy, and production only with efficiency and performance management.'   - Which areas in the production process are positively impacted by these technologies?   'What we have seen is the general analysis of consumption; we analyze the consumption of raw materials, utilities, and reduction management. We offer data visualization and a list of opportunity areas by managing it by end product, recipes, energy consumption, and sustainability, with different improvement areas in different facility sectors to maximize the general process with automation.'   - Considering the future, how do you see these technologies evolving in the coming years?   'Now the trend is focused on energy analysis, sustainability, and the environmental impact accompanied by data and consumption analysis. The development of market trends, quality, and exportation are also contemplated, all of which are carried out together with artificial intelligence, market analysis, and new technological trends.'   - From NorthWind, are you working on new solutions?   'Working in the technology industry implies constant innovation. We are embarking on a new goal: bringing artificial intelligence to the technology and production market. Due to the amount of information, we seek to use these mechanisms to see opportunities that perhaps the human eye or the mind cannot manage and process. With AI and production mechanisms, we identify hidden areas that are hard to find and maximize the overall efficiency of the facility.'   We support NorthWind in recording its success case in PABSA, a pet food manufacturing company that uses its solutions.     Source: All Pet Food

Journal of Animal Science Publishes ADM's Canine Clinical Trial Exploring the Microbiome Effects of BPL1™
Dogs

3+ MIN

Journal of Animal Science Publishes ADM's Canine Clinical Trial Exploring the Microbiome Effects of BPL1™

CHICAGO—ADM (NYSE: ADM), a global leader in innovative solutions from nature, announces the publication of its first-in-species study of Bifidobacterium animalis subsp. lactis CECT 8145 (BPL1™)1 on adult dogs by the Journal of Animal Science. This pioneering study examined the effects of daily supplementation of both the live probiotic and heat-treated postbiotic forms of BPL1™ on canine health.   According to recent ADM global consumer research, 55% of U.S. pet owners have purchased biotics at least once a year because of a professional recommendation2. In many cases, they use biotics to support their pet's digestive or gastrointestinal concerns2.   "The popularity of functional ingredients has increased as pet owners seek ways to improve the health and wellness of their pets, yet limited research has been conducted regarding the use of probiotics and postbiotics and their effects on canine health," said Sophie Nixon, Ph.D., Head of Clinical Research for Pet & Animal Well-being at ADM, who oversaw the trial.   For this exploratory study, 18 adult beagles and 18 adult English pointers were used in a 3-arm randomized, placebo-controlled, parallel group design, with 12 animals per group. Following a 60-day adaptation period in which dogs were fed a standard diet alone, the dogs were then supplemented with either probiotic or postbiotic BPL1™ or an identical placebo alongside their standard diet for 90 days. Measurements were taken to assess outcome measures relating to a variety of health areas, including fecal fermentative end products and microbiome, insulin sensitivity, serum gut hormones, oxidative stress, inflammatory biomarkers and white blood cell gene expression.   Improvements were observed in fecal short-chain fatty acids, as well as changes in microbiome composition and the functional metagenome, when compared to placebo control. Data from the trial shows that both the live and heat-treated forms of BPL1™ can safely be supplemented in healthy adult dogs and support several aspects of gut health. A further clinical study is ongoing to assess additional physiological outcomes, with a focus on metabolic health.   "Groundbreaking science such as this canine trial spurs development of ADM's functional ingredients across human, pet and animal nutrition," said Mark Lotsch, ADM's President of Global Health & Wellness. "Beneficial outcomes and ingredient stability of our award-winning BPL1™ solution have been repeatedly demonstrated in previous human clinical trials. We are thrilled to also see promising results for pet health applications."   Because heat-treated BPL1™ has a similar effect to live BPL1™ in healthy adult dogs, pet product formulators will have greater flexibility through the manufacturing and supply process, as they don't need to make adaptations for living microorganisms3. Notably, extreme heat from extrusion and baking common in pet food processing can diminish the efficacy of live probiotics. As inanimate microorganisms, postbiotics can confer a health benefit on the host despite these challenging conditions.   Learn more about ADM's extensive range of science-backed microbiome solutions for pets here.   1BPL1® is a trademark registered for Biopolis, S.L. in the EU and other countries 2ADM Outside Voice℠ 3Local regulations must be reviewed to confirm permissibility of ingredients for each category   About ADM   ADM unlocks the power of nature to enrich the quality of life. We're an essential global agricultural supply chain manager and processor, providing food security by connecting local needs with global capabilities. We're a premier human and animal nutrition provider, offering one of the industry's broadest portfolios of ingredients and solutions from nature. We're a trailblazer in health and well-being, with an industry-leading range of products for consumers looking for new ways to live healthier lives. We're a cutting-edge innovator, guiding the way to a future of new consumer and industrial solutions. And we're a leader in sustainability, scaling across entire value chains to help decarbonize the multiple industries we serve. Around the globe, our innovation and expertise are meeting critical needs while nourishing quality of life and supporting a healthier planet. Learn more at www.adm.com.    Source: ADM 

New research brief: Dental stick extrusion utilizing spray dried plasma (SDP)
Extrusion

2+ MIN

New research brief: Dental stick extrusion utilizing spray dried plasma (SDP)

Study objetive   The study objective was to evaluate how SDP inclusion with other ingredients impacts texture of extruded dental formulas.   Experimental procedure   Three formulas were developed utilizing SDP to replace wheat starch (WS) or Arabic gum in the control formula. The formulas were: Control: WS and gum; SDP1: SDP and WS replacing gum; and SDP2: SDP replacing WS and gum. Dental sticks were made at the Extru-Tech technology testing center using a 525 single screw extruder with the product densification unit (PDU) removed and replaced with a mid-barrel valve and 3 cooling heads to cause densification. The sticks were manufactured as solid square sticks. Generally, a single screw with a PDU, or a traditional parallel-shaft twin screw is used to manufacture dental sticks. However, the equipment alterations used worked like a single screw with a PDU; thus, it would be expected that the results would translate to a traditional single screw configuration. Glycerin at 12% (% to dry feed rate) and chicken fat were added to the pre-conditioner at set rates to optimize expansion and product quality. Processing conditions were monitored and adjusted on the various formulations during production to optimize extrusion. Texture was measured on a TA.XT Plus utilizing an adjustable bridge with a rounded-end knife probe for a 3-point bend. Dental sticks of 8 cm in length were placed over the two bridge spans spaced 5 cm apart to measure maximum force (hardness) and work to peak force (work to break) to determine texture parameters. Ten dental sticks per treatment were analyzed.   Treatments     Dental stick run conditions     Results and discussion     Summary   In conclusion, SDP can be incorporated into dental stick formulas and utilized as a processing aide. Overall, depending on target hardness and ingredient matrix, SDP can be an alternative to various ingredients to maintain or improve product quality.    Source: APC  

All in on alternative proteins
Other microingredients

6+ MIN

All in on alternative proteins

The pet food industry is continually challenged with anticipating future trends and addressing evolving expectations from pet owners, such as a heightened focus on the environmental impacts of the products they purchase—from where and how ingredients are grown to how the foods are produced and packaged. At the same time, pet food brands are navigating ever-evolving regulations to reduce their own environmental impact, while also addressing increasing consumer demands for sustainability.   Environmentally conscious consumers as well as people choosing plant-forward lifestyles are fueling rising interest in alternative proteins—including plant-, insect- and cell-based sources. For instance, 42 percent of global pet owners say they want to purchase pet food with sustainably sourced ingredients, and one in five pet owners like to see plant-based or vegan claims on pet products, according to The Humanization of Pets 2023, a report released by market research firm FMCG Gurus. Brands that seize and invest in this new growth frontier will gain a competitive edge to meet pet owner demands.   Adopting alternative proteins   Plant- and yeast-based proteins can be used in pet food and treats to supplement or replace animal proteins. Even insect protein, like dried black soldier fly larvae (BSFL), is being used in some pet foods today. However, like the human nutrition market, reassurance is needed about the taste and nutrition of pet products made with novel ingredients to influence consumer buying behaviors and garner acceptance. ADM, a global leader in innovative solutions from nature, is investing in research to support the inclusion of alternative proteins in pet food.   For example, ADM partnered with researchers at the University of Illinois to determine the biological availability of essential amino acids from various plant- and yeast-based ingredients for use in dog and cat foods. The research, which appeared in articles published in the Journal of Animal Science and Journal of Translational Animal Science in 2020, found that dogs and cats were able to digest and absorb plant-based protein sources, such as soy, just as well as those of traditional animal protein.   Notably, ADM conducted a canine feeding study to better understand the nutritional value of flexitarian and vegan dog foods compared to conventional dog food containing animal-based proteins. In the study, dogs were assigned to one of four test foods: a conventional dog food as the control, two flexitarian foods formulated with either pea protein or soy protein and a vegetarian food. Results, published in a 2024 ADM Technical Bulletin, demonstrated that flexitarian and vegetarian dog foods, formulated with low or no inclusion of animal-sourced ingredients, can effectively meet the nutritional needs of adult dogs. These diets were shown to be palatable, digestible and supported a healthy gut microbiome in dogs.   "Sustainability efforts, such as emissions reductions, are a key factor both upstream and downstream of the pet specialty sector because environmental impacts are felt all along the supply chain."   Insect proteins are taking off   Among the insect-derived ingredients currently used in pet products is the black soldier fly (Hermetia illucens). Agtech company Innovafeed is a leading producer of black soldier fly larvae ingredients. Hilucia Protein and Oil contain unique components, including lauric acid, bioactive peptides and chitin. Lauric acid is a medium-chain triglyceride, a fatty acid prevalent in coconut oil, and is being studied for its potential benefits. The black soldier fly expresses over 50 unique bioactive peptides, which are small proteins with unique properties. Chitin acts as a dietary fiber to support digestive health. These components are in addition to the highly digestible essential amino acids that help dogs and cats meet their requirements.   ADM and Innovafeed collaborated on a research study carried out at the University of Illinois that investigated the protein quality of BSFL in dogs. The goal of the study was to determine the suitability of BSFL as a nutritious substitution for other commonly used protein ingredients in pet food. One trial measured the digestible indispensable amino acid score (DIAAS), a score based on amino acid digestibility that is used to assess protein quality. DIAAS values for Hilucia Protein were compared to scores for chicken meal, a high-quality common ingredient in pet food, and powdered egg, considered the gold standard for protein quality. Results demonstrated that Hilucia Protein is a suitable substitute for chicken meal in pet foods.   A second feeding trial examined dog diets that were specifically formulated for this research, including a controlled diet made with chicken meal, a diet that included 15 percent Hilucia Protein, and another test diet that included 30 percent Hilucia Protein. These levels represented using insect protein as a partial substitution for chicken meal and one that replaced chicken meal entirely. Findings indicated that the Hilucia Protein at both 15 percent and 30 percent inclusion was well accepted by the dogs. Additionally, all the diets had average fecal scores between 2 and 3, which is considered ideal. Researchers also noted that macronutrient digestibility values were very similar between the three diets, again suggesting that Hilucia Protein performs similarly to chicken meal in dog diets.   Furthermore, a 2024 ADM Outside Voice survey of U.S.-based dog and cat owners found consumers can be educated to enhance their likelihood of serving pet food made with insect protein. Initially, only 12 percent reported being "completely likely," while 43 percent expressed being "not likely at all" to feed their pets insect-based food. When asked the question again after receiving educational statements covering nutrition, safety, ethics and environmental benefits, 42 percent became more willing to consider purchasing insect-based pet food. This increase in consumer acceptance suggests that there is potential for growth in the market for insect-based pet food. This research is summarized in a new white paper, Pet Parent Perceptions of Insect Protein in Pet Food, and available in ADM's new Pet Nutrition Customer Academy on adm.com.   A real-life example of this education recently became reality with Innovafeed's "Powered by Hilucia" label being used by brand partners, Jiminy's and Arch Pet Food, that incorporate BSFL ingredients in their products.   Sustainability in the supply chain   Sustainability efforts, such as emissions reductions, are a key factor both upstream and downstream of the pet specialty sector because environmental impacts are felt all along the supply chain. Responsible sourcing of ingredients for pet products may include regenerative agriculture practices with soybean crops from field to market. As another example, manufacturing facilities can draw on renewable energy or focus on packaging made with recyclable materials.   Besides its alternative source of proteins and oils for pet diets, Innovafeed employs an "industrial symbiosis" production model. Indoor insect farms will be strategically located alongside grain processing facilities—such as ADM's corn processing plant in Decatur, Ill.—to upcycle grain byproducts as feedstock for Hermetia illucens, eliminating the need for energy to dry the feedstock and trucks required for transport.   Additionally, the Pet Sustainability Coalition (PSC), a nonprofit organization that strives to advance business through profitable environmental and social practices, is dedicated to creating a more sustainable pet industry by providing assessment tools, strategic support, accreditation and events. Members of the coalition include consumer brands, ingredient suppliers like Innovafeed and ADM, pet trade media, retail stores, packaging companies and more.   Tomorrow's innovations today   When presented a choice, more consumers are opting for sustainable and healthy options for themselves and their pets. Plus, a majority of pet owners say they are trying to make a difference to the environment through their buying habits. With more pets in the home than ever, there is a growing urgency to provide pet products that also support a circular economy.   For instance, ADM Ventures, the corporate venture capital division of ADM, has invested in startups like Bond Pet Foods to continue expanding available protein sources and responsible production practices in the pet nutrition sector. Bond Pet Foods will employ precision fermentation technology to make nature-identical chicken and other meat proteins for innovative pet food applications. Remarkably, this precision fermentation process requires no animal proteins.   With innovations such as these, the pet product market will continue to advance toward sustainability in the race to address the needs of environmentally minded consumers.   Source: Pet Product News

Greenwashing in pet food: what it is and how to avoid it
Trends

4+ MIN

Greenwashing in pet food: what it is and how to avoid it

By María Candelaria Carbajo

Consumer demand and the evolution of legislation about environmental impact, waste, and pollution have meant that the pet industry is adopting and seeking more and more sustainable packaging alternatives and production processes. In recent years, reducing, reusing, and recycling has become a priority for both pet owners and those companies in charge of meeting their needs.   We already know that the main function of packaging, in addition to making it possible to divide and transport products, is to protect the useful life and conditions of the food or various products it contains, and that is why, as we cannot do without its use, we must seek and adopt the best materials and processes to try to take care of the negative impact on the ecosystem and society that our choices produce.   What are we talking about when we talk about greenwashing?   The English concept of greenwashing combines two words: green and washing, referring to what means a 'greenwashing' of a company reputation, in which unsustainable actions are hidden or disguised, intentionally or not (or not as sustainable as proclaimed) under the motto of sustainability and ecologically responsible actions to clean, improve or change its positioning.   In 2023, the analysis company Kantar published the Sustainability Sector Index 2023, a global study about consumer sustainability concerns and behaviors, where it states that more than half of respondents believe that brands, regardless of their industry, are misleading and unclear when reporting on their sustainability actions. Greenwashing can generate false impressions or provide misleading information about the benefits and environmental care of a product, service, or company through exaggerating actions related to environmental care, using ambiguous language, or emphasizing achievements while ignoring negative impacts, for example.   Of course, social media is one of the places where greenwashing is most common. Fake news volume or reproduction of information from third parties that travel through digital platforms makes it very difficult for messages not to be distorted, not to mention that, unfortunately, some people or companies use them to influence in a minor way.   Tips to communicate honestly and avoid greenwashing   As producers, pet food manufacturers, or distributors, it is natural that we want to attract consumers to our products, and that is why it is essential to know our processes very well and how to avoid communicating them and falling into greenwashing. Here, we share some tips:   Knowing the product and its components very well: Production companies must ensure their design and marketing teams know well what processes, changes or transformations must be communicated about environmental, social, and health care to communicate the impact (both positive and negative) of their decisions and movements. To avoid greenwashing, it is essential to communicate information with precise and clear statements, understandable to all potential consumers, based on verifiable and updated evidence, that contemplate and tell the complete story of the product. Being transparent: with the conditions or warnings, if any, about uses or claims of the products or their components. Not exaggerating: the environmental impact, or declaring anything false, explicitly or implicitly. Clearing durability and disposability: This kind of information and procedures should be clarified and labeled if applicable. For example, some companies claim that their products are biodegradable, but they are partially misleading their consumers because they do not decompose within a reasonable period. Giving access to more information: through QR codes, direct links to website sections, and the like. Keeping your word: One of the keys to avoiding greenwashing is just doing what you say, not only to avoid falling into these unethical practices but also to avoid losing trust and creating a gap between actions and goals. Informing, even if there is little to communicate: The absence of communication is not the best for a brand. Different surveys show that more than half of the consumers surveyed consider it very difficult to know which products are good or bad from an ethical or environmental point of view, due to a lack of information. If they do not clearly understand how a company or product contributes to ecological and social care, we are not helping them make information-based decisions. Being careful with empty messages: Saying a lot while saying nothing is a wrong strategy. The worst thing that can happen to us as a company is not being reliable, because consumers will lose trust in the brand, judging it as dishonest.   Conclusion   Nowadays, trust in brands is mainly based on three principles: integrity, identification, and inclusion. When consumers buy products with claims that later turn out to be false, they become disillusioned and lose trust not only in that specific brand but in the entire industry as well. That is why it is so important to take care of the ethics and image of the market all together. And although regulation grows every day throughout the world, we must still encourage and appeal to workers' ethics and morals, because, in most countries, there are still no specific regulations or penalties for these practices when misused.   Source: All Pet Food Magazine

Prebiotics in Pet Food
Dogs

4+ MIN

Prebiotics in Pet Food

Why are they important?   The microorganisms that call the GI tract home require nutrients to survive and proliferate. They produce enzymes that break down nutrients inside the body that our pets lack, and thrive on undigested material, such as prebiotic fiber, that passes through the GI tract relatively unchanged. Ensuring these organisms have access to appropriate nutrients is paramount for a healthy and diverse bacterial population in the gut. This can help to prevent pathogenic bacteria from proliferating, which can reduce the incidence of GI upset, diarrhea, and overall dysbiosis.   Not all fiber is created equal   While bacteria can break down nutrients that animals cannot, there are still limitations to what they can utilize. Fiber is a carbohydrate consisting of sugars bound together, and their orientation determines which enzymes can digest them. Soluble fiber, which attracts water and forms a gel during digestion, forms most of the fermentable fibers in the digestive tract. This kind of fiber is generally what is used as prebiotics, and they include compounds such as inulin, fructo-oligosaccharides, beta-glucans, and others. Insoluble fiber on the other hand, is insoluble in water and does not form a gel during digestion. In general, these are minimally fermented in the large intestine, and thus, are not commonly used as a prebiotic. However, they do add bulk to the stool and are important for promoting regularity and maintaining stool quality. Common sources of insoluble fiber include cellulose and hemicellulose.   When formulating a diet with prebiotics, it is important to ensure the ingredient accomplishes the goals of the formulation. Ultimately, the prebiotic must support the microorganisms in the large intestine to be effective. While prebiotics come in many forms, two common prebiotics used in pet food are inulin and fructo-oligosaccharides (FOS).   Inulin   Inulin is a long-chain fructo-oligosaccharide that is common prebiotic fiber in pet foods and is commonly derived from chicory root. Inulin is well known to modify the composition of the gut microbiome and metabolic activity in a variety of animals.1 It has been relatively well studied in dogs,2-6 where it has been shown to increase the prevalence of beneficial bacteria, modify the fecal short chain fatty acid profile, and support better overall GI health. Similar results have been demonstrated in cats,7,8 though the inclusion rates are different from that of dogs.   Fructo-oligosaccharides   Fructo-oligosaccharides are similar to inulin in that they are chains of fructose, though they are generally smaller in length. Similar to inulin, FOS have been shown to improve the gut microbiome and fecal characteristics of dogs, 9,10 and cats.11-13 Therefore, FOS could be a good alternative to inulin in pet diets.   Conclusions   Prebiotics can be an effective way to supplement a pet's diet to improve gut health. It is important that the prebiotic inclusion rate is appropriate to ensure that the pet receives enough of it to impart a beneficial effect on their GI health, but not too much to result in loose stool. If you are interested in creating a product that utilizes prebiotic fiber, contact BSM Nutrition Services. We utilize scientific data from a variety of published research articles to ensure your product is efficacious and competitive in the marketplace.   Source: BSM Partners   References Flickinger, EA, Fahey GC. 2002. Pet food and feed applications of inulin, oligofructose and other oligosaccharides. Brit. J. Nutr. 87(S2):S297-S300. Propst, EL, Flickinger, E, Bauer, L, Merchen, N, Fahey, GC. 2003. A dose-response experiment evaluating the effects of oligofructose and inulin on nutrient digestibility, stool quality, and fecal protein catabolites in healthy adult dogs. J. Anim. Sci. 81(12):3057-3066. Alexander, C, Cross, TWL, Devendran, S, Neumer, F, Theis, S, Ridlon, JM, Suchodolski, JS, de Godoy, MR, Swanson, KS. 2018. Effects of prebiotic inulin-type fructans on blood metabolite and hormone concentrations and faecal microbiota and metabolites in overweight dogs. Brit. J. Nutr. 120(6):711-720. Beloshapka, AN, Duclos, LM, Boler, BMV, Swanson, KS. 2012. Effects of inulin or yeast cell-wall extract on nutrient digestibility, fecal fermentative end-product concentrations, and blood metabolite concentrations in adult dogs fed raw meat–based diets. Am. J. Vet. Res. 73(7):1016-1023. Russell, TJ. 1998. Effect of natural source of non-digestible oligosaccarides on the fecal microflora of the dog and effects on digestion. Beloshapka, AN, Dowd, SE, Suchodolski, JS, Steiner, JM, Duclos, L, Swanson, KS. 2013. Fecal microbial communities of healthy adult dogs fed raw meat-based diets with or without inulin or yeast cell wall extracts as assessed by 454 pyrosequencing. FEMS Microbiol. Ecol. 84(3):532-541. Hesta, M, Janssens, G, Debraekeleer, J, De Wilde, R. 2001. The effect of oligofructose and inulin on faecal characteristics and nutrient digestibility in healthy cats. J. Anim. Physiol. Anim. Nutr. 85(5‐6):135-141. Butowski, CF, Thomas, DG, Young, W, Cave, NJ, McKenzie, CM, Rosendale, DI, Bermingham, EN. 2019. Addition of plant dietary fibre to a raw red meat high protein, high fat diet, alters the faecal bacteriome and organic acid profiles of the domestic cat (Felis catus). PloS One. 14(5):e0216072. Félix, AP, Brito, CM, Zanatta, CP, Lima, DC, Oliveira, SG, Maiorka, A. 2013. Supplementation of fructooligosaccharides (FOS) on faecal characteristics of adult dogs. Archiv. Vet. Sci. 18(1):9-14. Pinna, C, Vecchiato, CG, Bolduan, C, Grandi, M, Stefanelli, C, Windisch, W, Zaghini, G, Biagi, G. 2018. Influence of dietary protein and fructooligosaccharides on fecal fermentative end-products, fecal bacterial populations and apparent total tract digestibility in dogs. BMC Vet. Res. 14:1-10. Sparkes, AH, Papasouliotis, K, Sunvold, G, Werrett, G, Gruffydd-Jones, EA, Egan, K, Gruffydd-Jones, TJ, Reinhart, G. 1998. Effect of dietary supplementation with fructo-oligosaccharides on fecal flora of healthy cats. Am. J. Vet. Res. 59(4):436-440. Barry, KA, Wojcicki, BJ, Middelbos, IS, Vester, BM, Swanson, KS, Fahey, GC. 2010. Dietary cellulose, fructooligosaccharides, and pectin modify fecal protein catabolites and microbial populations in adult cats. J. Anim. Sci. 88(9): 2978-2987. Barry, KA, Hernot, DC, Van Loo, J, Fahey, GC, de Godoy, MRC. 2014. Fructan supplementation of senior cats affects stool metabolite concentrations and fecal microbiota concentrations, but not nitrogen partitioning in excreta. J. Anim. Sci. 92(11):4964-4971.

US: majority of pet owners still underestimate pet obesity
Dogs

2+ MIN

US: majority of pet owners still underestimate pet obesity

The latest data from market research firm Bloomberg Intelligence's (BI) Global Pet Economy 2024 report shows that dog obesity climbed to 59% in 2022, up from 43% in 2007. Similarly, 61% of cats were classified as obese in 2022.   BI also reports that a pet being overweight contributes to heightened risks of cancer, diabetes and heart disease.   Further supporting this trend, findings from the American Pet Products Association's (APPA) 2024 Cat & Dog Report reveal an increase in vet-diagnosed cat obesity, from 11% in 2018 to 17% in 2024. Weight loss prescription diets increased from 8% to 13% over the same period.   For dogs, obesity diagnoses rose from 8% in 2018 to 12% in 2024, while weight loss prescription diets increased from 8% to 11%.     Pet parents' attitudes   A survey conducted by Ollie, an American dog food firm, found that despite around 60% of dogs in the US being overweight or obese, three-fifths of surveyed pet owners believed their pets were at an ideal weight.   Over half of the respondents (53%) acknowledged that obesity has a 'significant' impact on their pets' health, while 35% believed it had 'some' effect.   The research also revealed a significant knowledge gap, as only a small percentage of pet owners recognized key indicators of a healthy weight in dogs. Just 30% knew that easily feeling their dogs' ribs by touch was a sign, while even fewer were aware that the same applies to the spine (20%) and hip bones (17%).   Among different generations, Gen Z (born between 1997 and 2012) and millennials (born between 1981 and 1996) were most concerned about comments about their dogs' weight, with 47% and 46%, respectively, expressing worry.   These findings align with a 2023 study by the Association for Pet Obesity Prevention (APOP), which found that 84% of dog owners and 70% of cat owners assessed their pets' body condition as healthy despite many being classified as overweight by veterinarians.   Older surveys from APOP show that this awareness gap has persisted over time.   Source: GlobalPETS

Lesaffre acquires majority stake in Biorigin to strengthen and broaden its savory ingredients offering
Market Information

4+ MIN

Lesaffre acquires majority stake in Biorigin to strengthen and broaden its savory ingredients offering

As a result of the deal, Lesaffre will become the controlling shareholder of Biorigin with 70% of its total corporate capital, while Zilor will remain a shareholder with 30%. The deal includes Biorigin's production unit in Quatá/São Paulo, an industrial plant, based in the attractive country of Brazil where there is abundant sugar, water and renewable energy resources.
The aim of this deal is to leverage Lesaffre's and Biorigin's complementary capabilities to enable enhanced yeast derivative and savory ingredient solutions for customers worldwide. The business combination between Lesaffre and Biorigin will offer customers benefits by upgrading production capacity and new solutions based on the production and marketing of naturally derived ingredients for human food and animal nutrition industries.
For Brice-Audren Riché, CEO of Lesaffre, "This acquisition of a majority stake in Biorigin represents an exciting new chapter for Lesaffre. It will offer development opportunities to meet the growing needs of the human food and nutrition industries, as society currently demands savory ingredients from natural sources. We are stepping up to a new dimension thanks to this strategic move to reinforce Lesaffre and its Business Unit Biospringer by Lesaffre as global players in the field of yeast extracts for the savory ingredients market. Importantly, we are doing this with a key strategic partner, Zilor, who shares similar values to Lesaffre and a strong focus on Corporate Social Responsibility. Committed to deliver responsible taste through Biospringer, and together with Biorigin, we are well-positioned to deliver enhanced yeast derivative and savory ingredient solutions to customers around the world."
For Fabiano Zillo, CEO of Zilor, 'Biorigin's 20-year history has been marked by innovation and commitment to sustainability. Throughout this time, Biorigin has built solid, long-term business partnerships, with great respect for its customers and other stakeholders. We believe this partnership will be a great opportunity to contribute to sustainable development and enhance the supply of yeast derivatives to the human food and animal nutrition markets. This deal will allow Biorigin to incorporate greater expertise, market insight and access to advanced R&D capabilities from Lesaffre and will allow Biorigin's parent company, Zilor, to join forces with a highly capable and experienced strategic partner."   Biorigin's brand will be kept for producing, marketing and selling the products.
The units in Lençóis Paulista (SP) and Macatuba (SP), and the products made from alcoholic fermentation yeast and brewer's yeast, manufactured at those locations will continue to be handled and sold by Zilor.   The deal is subject to the fulfillment of the usual preconditions for such transactions, including the approval from creditors and other legal and regulatory approvals, including the Administrative Council for Economic Defense (CADE), and it is expected to be concluded over the next few months.
Until then, Biorigin and Lesaffre shall remain totally independent, keeping their businesses as usual.   ABOUT LESAFFRE   Lesaffre is a key global player in fermentation for more than a century. Established on all continents through 80 production sites in 50 countries, it counts 11,000 employees and more than 96 nationalities. On the strength of this experience and diversity, Lesaffre works with customers, partners and researchers to find ever more relevant answers to the needs of food, health, naturalness and respect for our environment. Thus, every day, Lesaffre explores and reveals the infinite potential of microorganisms. To nourish 9 billion people, in a healthy way, in 2050 by making the most of our planet's resources is a major and unprecedented issue. We believe that fermentation is one of the most promising answers to this challenge. Lesaffre – Working together to better nourish and protect the planet    ABOUT ZILOR   Zilor, a Brazilian multinational with 78 years of experience, is one of the leading companies in the sugar-energy sector and diversifies its portfolio into two divisions: agroindustry, focused on the cultivation and processing of sugarcane for the production of sugar, ethanol, and clean, renewable electric energy; and natural ingredients, operating through the Biorigin unit, which specializes in biotechnological processes for the production of ingredients for the food, pet food, and animal nutrition and health industries. The agroindustry division has three production units in Brazil, located in the countryside of São Paulo state, in the cities of Lençóis Paulista, Macatuba, and Quatá; the Biorigin division also currently operates three production units in Brazil, located in the same cities. Additionally, Biorigin has three Distribution Centers, one in Brazil and two abroad, located in the United States and Belgium, enabling the distribution of natural origin ingredients to over 60 countries, marking its presence on all continents. Zilor - Build wealth and promote the well-being of society, through the transformation of innovative and natural agricultural resources into food and energy.
    Source: Lesaffre  

Vegetable biocholine: An alternative to use choline chloride in pet food
Other microingredients
4

3+ MIN

Vegetable biocholine: An alternative to use choline chloride in pet food

By Erika Stasieniuk

Choline, also known as vitamin B4, is found in all ingredients used in the formulation of dog and cat foods, with greater availability in animal products, mainly in poultry by-product flour.   The classification of choline as a B-complex vitamin is controversial, as it does not behave as a coenzyme in metabolism and is required in higher amounts than other B-complex vitamins (Bertechini, 2013). Reis et al. (2012) highlight that, unlike other B-group vitamins, choline can be synthesized in animal livers because of serine amino acid in the presence of folic acid and vitamin B6. Due to its organic function, choline does not strictly fit the definition of a vitamin and could be considered an essential amino acid (Bertechini, 2013).   Nutritional recommendations of choline in dogs range from 1,640 to 1,890 g/1,000 g of dry matter. In cats, vary from 2,400 to 3,200 g/1,000 g of dry matter, depending on the animal life stage and energy maintenance needs according to FEDIAF (2021).   These recommendations are partially fulfilled with ingredients used in animal formulation. However, depending on the amount of animal ingredients, it can be necessary to supplement it with choline chloride. This compound salt is produced by chemical synthesis and is widely used in the pet food industry.   According to Leeson and Summers (2001), Combs Jr. (2008), and Ruts (2008), the powder form of choline chloride is extremely hygroscopic and can hasten the deterioration of other vitamins upon contact. On the other hand, the liquid form is highly corrosive and requires specialized equipment for handling and storage (Mcdowell, 2000). These characteristics make the handling of choline chloride in the feed mill or premix challenging, which can compromise the premixing with other microingredients and result in the loss of vitamins (Mallo and Paolella, 2017).   Naturally, choline is found in foods as phosphatidylcholine. This substance is made of esterified fatty acids and the choline itself. In agreement with Leeson & Summers (2001), Combs Jr. (2008), and Rutz (2008), less than 10% of choline in food is in free form or as sphingomyelin, which are analogs of phosphatidylcholine containing sphingosine instead of fatty acids.   In plants, it is found in phosphatidylcholine, free choline, and sphingomyelin forms. Nowadays, there are natural products that come from plants with a high content of choline in esterified form providing a high bioavailability, which can be an important alternative to the use of synthetic choline chloride.   One of these alternatives to the choline, called vegetable biocholine, is derived from vegetable extracts of the following plants: Trachyspermum ammi, Citrullus colocynthis, Achyranthes aspera, Azadirachta indica, Acacia nilotica, Silybum marianum, Andrographis paniculata, and Ocimum sanctum. It is worth mentioning that the composition of commercial vegetable biocholines available on the market may vary among suppliers.   The lower hygroscopicity of vegetable biocholine is positive as it reduces water-soluble vitamins in premixes compared to choline chloride. This is due to the reduced free water content in the mixture, resulting in a lower potential reactive. Moreover, excess water can cause operating problems in dog and cat feed mills.   Although there is limited research on pets, vegetable biocholine has been successfully used in broiled chicken and laying hens, demonstrating positive results in feed conversion, manufacturing, and egg weight (Chen, 2007; Calderano, 2015).   Three diets were evaluated in 40 Beagle dogs in a study conducted by Mallo and Paolella (2017): the first includes an herbal source of choline, the second with choline chloride, and the third as a negative control diet. Results demonstrated no significant differences in dog's preference for diets in quality and quantity of feces, or blood protein profile. However, compared to negative control diets, a reduction of triglyceride levels and HDL was observed in choline-supplemented diets.   Mendoza-Martinez et al. (2022) conducted a study with the following treatments: non-supplemented diets (377 mg choline/kg), choline chloride (3,850 mg/kg equal to 2,000 mg choline/kg diet), and vegetable biocholine (200, 400, and 800 mg/kg) for 60 days. Both sources of choline indicated similar responses, but vegetable biocholine demonstrated additional properties, such as prevention of cardiovascular and metabolic diseases, cancer prevention, and inflammatory and immune response. Moreover, it affects the behavior and cognitive processes of dogs.   Nascimiento et al. (2022) concluded that vegetable biocholine could replace choline chloride in canine nutrition, as it does not damage lipid metabolism and other functions of the organism. On the contrary, there was an improvement in other functions, especially due to the significant reduction of liver enzymes, total cholesterol, and triglyceride.   By Erika Stasieniuk and Ludmila Barbi   Source: All Pet Food Magazine

The first conversational AI for the veterinarian sector arrives in the UK
Market Information
5

3+ MIN

The first conversational AI for the veterinarian sector arrives in the UK

AITEM S.r.l., spin-off company of Dumarey Automotive Italy Spa and specialized in generative AI, announces the launch of LAIKA, the first artificial intelligence platform developed specifically for supporting veterinarians in clinic management and daily decision-making processes. Already active in the Italian and French markets, LAIKA now makes its entry into the United Kingdom. Moreover, thanks to AITEM's admission into the vHive Animal Health Incubator, a strategic alliance between Zoetis and the University of Surrey, partnered with SETsquared, LAIKA will be able to count on the support of industry experts and ensure a presence in the UK.
«LAIKA is characterized for being the expert conversational agent verticalized for the veterinary industry, based on a combination of AI language models known as Large Language Models (LLM) in order to obtain immediate answers to clinical questions posed by veterinarians, in outpatient and emergency room settings». Davide Tricarico, CTO of AITEM, explains. Developed to optimize time management and enhance the resources and skills of individual veterinarians, LAIKA is the result of a collaboration between experienced AI engineers and veterinary professionals: in fact, it is a patented system, continuously updated and already tested by more than 100 medical directors.   During this era in which artificial intelligence is changing in a significant way working methods, representing an increasingly relevant element in various fields, including veterinary medicine, LAIKA aims to support in simplifying daily activities, especially in high-pressure settings such as hospitals, where speed and accuracy are crucial. LAIKA is able to provide real-time consultative suggestions, such as anamnesis, the choice of therapies, the definition of diagnostic procedures, the analysis of test results and causes, and the formulation of differential diagnoses. By supporting veterinarians in the analysis of clinical data, it allows them to focus on defining targeted treatment plans, providing valuable support in clinical related decision, acting as a complementary tool and not a substitute of a professional judgment.  
«Every day, veterinarians around the world are dedicated with the utmost effort to taking care of animals. They face complex decisions, bearing the responsibility of patients' lives on their shoulders, and often live with the pain of not being able to save each of them.» - explains Massimiliano Melis, COO of AITEM. «Between 1979 and 2015, according to data from the U.S. CDC National Center for Health Statistics published in 2019, close to 400 veterinarians died by suicide and almost 60% experienced work-related stress, anxiety or depression so severe that they required professional help. That's why we created LAIKA: a knowledgeable AI colleague that helps them make the hardest decisions, manage their workload, and ensure that every patient receives the best possible care. Basically, an ally who takes care of them while they take care of others.» This is the concept of LAIKA.
LAIKA will be showcased at booth S3 – S15 S58 at the London VET Show on 14 and 15 November 2025, where it will be possible to interact with LAIKA and get a preview of the new technology being developed.
About us
LAIKA was born in 2022 with the aim of supporting veterinarians in taking care of their patients, simplifying their work, and thus reducing the extremely high burnout levels in the sector. An ambitious project, which was born thanks to the close collaboration between expert engineers in artificial intelligence and the best specialists in the veterinary field.   LAIKA is developed by AITEM SRL, specialised in generative AI and a spin-off from Dumarey Automotive Italia Spa, part of the Dumarey group, known for creating technologically advanced systems. Thanks to this union of competencies, we have created the veterinary colleague who can provide more insights and a deeper perspective on various topics for the well-being of dogs and cats.   Source: LAIKA

Reducing, recycling and reusing in the pet food market
Trends

3+ MIN

Reducing, recycling and reusing in the pet food market

I will share some ideas about how to carry out these principles:   Reducing food waste   As with human feed, it is important to reduce the pet food waste. This means to reduce the necessary amount of food for your pet and to avoid the excess of food that can be thrown away.   Recently, I found an interesting article about how some ideas contribute to reducing waste. The Al-powered dog food vending machine company from Finland release an innovative technology: a dog food vending machine. It resembles a doghouse, and it is designed as a pilot project for Hau-Hau Champion quest, owned by VAFO Group, to reduce dog food waste.   Regularly, there are multiple reasons to buy a pet food bag. If the purchase food does not please your dog, it often means that nearly a full bag of pet food is thrown away. The working mechanism of the vending machine is based on an artificial intelligence (AI) video recognition software. The machine identifies the approaching dog and drops kibbles into the bowl, so the 'client' tastes the product. Once the machine sees the leaving dog, it automatically disinfects the bowl using UV light and is ready to serve its next 'client'. As one of their executives says, in this way dogs have the chance to taste the food before, which helps to reduce pet food waste in the future.   For some pet parents, preparing homemade diets with fresh and natural ingredients can reduce reliance on processed and packaged foods and packaging control waste. Additionally, you control food quality and reduce waste.   Regarding pet food manufacturing, 'reduce' means to take precautionary measures. One way to reduce waste during pet food production is to optimize the processes to minimize the waste, including the efficient use of ingredients, the optimization of recipes to reduce unused byproducts, and the efficient management of the supply chain to minimize excess inventory. Choosing sustainable and local ingredients ethically produced in pet food production is essential to reduce the industry's environmental impact. It is also important to adopt sustainable fishing and agriculture practices for some ingredients, such as fish and cereals.   Setting up an effective wasting management, such as composting organic waste and recycling packing materials, helps to reduce the environmental impact of the pet food production and promotes sustainability in the supply chain.   Recycling containers and packing materials   Pet food manufacturers adopted sustainable packing practices, for example, using recycled, biodegradable, or compostable materials to minimize their impact on the environment; most of them are in containers that can be recycled. One must be sure of fulfilling the recycling requirements of their city properly. In addition, many companies are using more sustainable packaging, such as recyclable or biodegradable ones, which may also be an option to consider. Circular solutions are fundamental. Nowadays, consumers have a great interest in recycling, even in the recycled content, as 50% of consumers aged 44 years inform to have bought a product according to the packaging content.   In terms of production, the pet food industry contributes to the recycling of ingredients and byproducts. In pet food production, many byproducts for human consumption can be recycled and used as ingredients. For example, meat byproducts and vegetables that do not fulfill quality requirements for human consumption can be processed and used in pet food production, reducing waste.   Reusing safe food waste   You can use food waste if it is safe for your pet health. For example, chicken or lean meat can be added to your dog's diet, if they are free of damaging seasoning or ingredients. To do that, it is important to investigate which foods are safe and which are toxic.   According to the industry, the reuse of pet production resources implies the efficient use of energy, water, and natural resources. This includes technology applications and procedures that minimize energy and water consumption in the production facilities, as well as the use of renewable energy and conservation practices.   To summarize, the application of the three Rs principle (reduce, recycle, and reuse) in pet food production means taking measures to reduce waste, recycle and reuse resources, and adopt sustainable procedures in each part of the production process. This not only benefits the environment, but also promotes health and well-being to pets and their owners.   By: MVZ. Armando Enríquez de la Fuente Blanquet   Source: All Pet Food Magazine

The company formerly known as Schenck Process FPM has officially transitioned its name to Coperion
Manufacturing Process

3+ MIN

The company formerly known as Schenck Process FPM has officially transitioned its name to Coperion

The integrated Coperion companies combine the strengths of multiple process industry leaders under a single brand, offering manufacturers a broader portfolio of solutions, technologies and services across the food, health and nutrition markets, such as baking, confectionery, pet food, pharmaceuticals and cosmetics, as well as the polymers/performance materials industries such as plastics, plastics recycling, chemical, battery and minerals.   Coperion brings flagship brands together under one roof, including those that were formally from Schenck Process (FPM) – Raymond Bartlett Snow, Stock, Baker Perkins, Kemutec, and Mucon. This allows Coperion to offer solutions to customers in a more streamlined way—with an even deeper team of process experts and collaborative problem-solvers. Customers will continue to receive hands-on service and support, including access to test and innovation centers around the world.   'Our dedicated employees are energized by the possibilities of the new Coperion and the positive impact we believe its expansion is already having on our company and our customers,' said Matthew Craig, General Manager, FPM. 'Bringing all technologies under the Coperion name signals a deeper integration that means we are better equipped than ever to deliver the high-quality solutions, technologies and service we've always been known for.'   'We made the strategic decision to strengthen Coperion's capabilities,' said Ulrich Bartel, President, Coperion. 'We have done so by bringing together people and technologies that customers know and trust, creating a broader and deeper portfolio that meets every process step and cements our over 140-year legacy of proven performance and leadership.'   The migration of the former Schenck Process FPM began in May 2023 when it spun off from the German-based Schenck Process Group—which has since rebranded as Qlar in a parallel, but unrelated, process. Along with the name change, the website has moved to coperion.com/fpm. All emails, including those for employees from the technology brands of Baker Perkins and Kemutec have changed to @coperion.com.   About Coperion   Coperion (www.coperion.com) is a global industry and technology leader in compounding and extrusion systems, sorting, size reduction and washing systems, feeding systems, bulk material handling and services. Coperion develops, produces, and services plants, machinery, and components for the plastics and plastics recycling industry as well as the chemical, batteries, food, pharmaceutical and minerals industries. Coperion employs more than 5,000 people in its three divisions, Polymer, Food, Health & Nutrition, and Aftermarket Sales & Service, and in its over 50 sales and service companies worldwide. Coperion is an Operating Company of Hillenbrand (NYSE: HI), a global industrial company that provides highly-engineered, mission-critical processing equipment and solutions to customers serving a wide variety of industries around the world. To learn more, visit www.Hillenbrand.com.   
About Schenck Process FPM   Schenck Process Food and Performance Materials (FPM) – a brand of Coperion which is part of Hillenbrand Inc., engineers cutting-edge technologies and solutions across the bulk material handling spectrum. Our teams deliver complete solutions for your real-world needs, based on deep process and engineering expertise. We specialize in precision solutions for pneumatic conveying, milling, dust collection, sifting, weighing, and feeding. Schenck Process FPM and Coperion boast a streamlined business model which enables us to deliver high-performing systems for customers in every corner of the world, supported by an extensive collection of services. coperion.com/fpm   Source: Coperion

MPE-Chain-Vey Appoints Fernando Oliveira as Director of Latin American Sales
Market Information

2+ MIN

MPE-Chain-Vey Appoints Fernando Oliveira as Director of Latin American Sales

'As we continue to introduce groundbreaking products like Chain-vey's conveyor systems, it is vital that we enhance our presence in the Latin American market,' said Dan Ephraim, President of MPE 'Fernando's extensive expertise in managing client relationships and leading high-performing teams in dynamic markets makes him an invaluable addition to our team as we continue to grow in the region.'   Fernando brings over 35 years of experience in the food processing and packaging industries, with a distinguished career marked by leading successful teams and achieving exceptional customer satisfaction across Latin America, Europe, and Asia. Before joining our team, Fernando held several leadership roles in food equipment companies. Fernando holds a B.B.A in Business Administration, a B.A.S.c in Marketing, and an MBA from FGV in Brazil. He is fluent in Portuguese, English, Spanish, French, and Indonesian.     'I am thrilled to join an industry leader like MPE Modern Process Equipment – Chain-vey, renowned for its innovative and reliable solutions,' said Fernando. 'I look forward to contributing my deep understanding of the Latin American market to further strengthen our customer relationships and help businesses enhance their operational efficiency with our industry-leading solutions.'   About Chain-Vey   Chain-Vey is the global leader in the design and production of advanced conveying and processing solutions. Known for its highly adaptable and reliable conveyor systems, Chain-vey serves a variety of industries, including food processing, by enhancing productivity, improving quality, and reducing operational costs. Our global presence and commitment to excellence make us a trusted partner for businesses seeking to optimize their operations.   For more information, please visit www.mpechicago.com/chain-vey/.       About MPE Modern Process Equipment   Founded in 1957 and headquartered in Chicago, USA, MPE is a family-owned business with a longstanding reputation for innovation and excellence. MPE is dedicated to leading the industry in the invention, development, and manufacturing of advanced processing equipment, including grinders, conveyors, and comprehensive system solutions. We translate our expertise into value for our customers through professional solutions and exceptional service.     Source: MPE - Chain-vey  

Canada took largest share of $2.4 billion in US pet food exports in 2023
Market Information

2+ MIN

Canada took largest share of $2.4 billion in US pet food exports in 2023

A new report from the American Feed Industry Association (AFIA) concludes that pet food exports were worth $2.4 billion (€2.1B) in 2023.   They make the second largest commodity by value among US animal food exports after corn co-products, which was worth $4 billion (€3.6B). The total value of all US animal food exports, including pet food, was $13.4 billion (€11.9B) in 2023. This is a 79% year-on-year (YoY) increase, while total export volumes were 19.8 million metric tons, depicting a 120% annual increase.     Sales and tax contributions   AFIA estimates that in 2023, around 5,650 US animal food manufacturers, including pet food manufacturers, generated $267.1 billion (€239B) in total sales. As per the association, dog and cat food led the animal food export categories by value, witnessing a 20% YoY increase.   Last year, the industry also totaled $98.4 billion (€61.2B) in value-added contributions and filed $18.5 billion (€16.5B) in local, state and national taxes. The animal food manufacturing industry also had a significant impact on employment. According to the data, it provided jobs to 80,300 people and paid $6.9 billion (€6.1B) in wages.   Top export markets   According to the US Department of Agriculture (USDA), Canada ($1.2B/€1.07B), China ($257.7M/€230M) and Mexico ($206.2M/€184.5M) were the top 3 export destinations for dog and cat food in 2023. Japan ($122.3M/€109.4M) and Australia ($89.3M/€79.9M) were also in the top 5 export markets list. Other export destinations included the European Union, Colombia, South Korea, Costa Rica and Taiwan. The USDA's data also shows that this trend has, for the most part, remained the same since 2014.   Source: GlobalPets

Home-Cooked food for pets
Dogs

6+ MIN

Home-Cooked food for pets

This trend, like many others, is making its way into the pet food industry and driving consumers to adopt more process controlled feeding regimens for their pets such as home-cooked meals.2 
Home-cooked foods may serve many benefits for the pet but also require careful planning and consideration to ensure meals are nutritionally balanced and safe.   What constitutes a balanced diet?   Many home-cooked pet food recipes available online are unbalanced and do not provide adequate nutrition for the pet.3 A balanced diet must include the appropriate proportions of all nutrients: proteins, fats, carbohydrates, and vitamins and minerals, for a specific life stage and species. Similar to humans, the nutritional requirements for dogs and cats are quite specific and vary based on factors such as age, weight, spayed/neutered, and current health conditions. It is essential to seek advice from well-educated, credentialed individuals (such as a veterinary nutritionists or veterinary technician nutritionist) on these requirements to ensure adequate nutrition when preparing home-cooked pet diets.     Protein – Protein provides amino acids that dogs and cats need to maintain muscle mass and essential body functions. An essential amino acid cannot be synthesized and therefore are required in the diet and are required for maintenance, growth, gestation, and lactation. 4 Non-essential amino acids can be synthesized in the body from other amino acids and co-factors and may not necessarily be needed to be supplied through diet alone. According to AAFCO, the minimum protein requirement for dogs is 18.00% on a 100% dry matter basis (DMB) for adult dogs and 22.50% to support growth and reproduction. The minimum protein requirement for cats is 26.00% on a 100% DMB for adult cats and 30.00% to support growth and reproduction.5   Fat – Dietary fats are a source of concentrated energy for storage and utilization in the body and supply fatty acids that dogs and cats cannot synthesize (essential fatty acids).4 While some fat sources have been labeled as 'good' or 'unhealthy' it is important to select fats in a homemade diet that bring in an appropriate amount of fatty acids. Therefore, while some dietary fat sources sound better, they may not be the most ideal for the pet's requirements. According to AAFCO, the minimum fat requirement for dogs is 5.50% on a 100% DMB for adult dogs and 8.50% to support growth and reproduction. The minimum protein requirement for cats is 9.00% on a 100% DMB for adult cats and 9.00% to support growth and reproduction.5   Carbohydrates – Carbohydrates provide a good source of energy and dietary fiber for animals and are the primary energy source for omnivorous animals.4 Even though there is not a carbohydrate minimum requirement for cats and dogs according to AAFCO, it is important to note that glucose is the brain's preferred source of energy, which comes from the breakdown of carbohydrates. Additionally, carbohydrates, like fruits and vegetables, may also add notable amounts of vitamins and minerals to the diet.   Vitamins and Minerals – Adequate and balanced amounts of vitamins and minerals are essential to support normal physiological and metabolic functioning in animals.4 Vitamins and minerals are often supplemented in pet diets to ensure nutritional adequacy.   Advantages of home cooked meals   Customization – Home-cooking meals for a pet allows for customization specifically for a pet who has specific dietary needs or has food intolerances.   Control – Home-cooking meals for a pet allows the owner a greater control over what ingredients go into the meal, as well as what ingredients are not included. However, 'diet drift' can be just as dangerous as the benefits of knowing what all is in a pet's diet. Diet drift is a term used to describe the shifts over time to a pet's homemade diet that can lead to nutrient imbalances.   Bonding – Preparing a pet's meal can provide a sense of bonding between the pet and their owner.   Potential risks and how to mitigate them   Nutritional Imbalances – One of the most significant risks associated with homemade pet foods is having a diet that is not complete and balanced. As stated above, a balanced, home-cooked diet includes adequate levels of protein, fat, amino acids, fatty acids, vitamins, and minerals according to AAFCO for the animal, which is vital to follow to ensure proper nutrition for the animal's optimal health. Providing an appropriate balance of these requirements may be difficult to navigate for the average consumer, so one may consider consulting with a veterinary nutritionist or a veterinary technician who specializes in nutrition to help design a diet that meets all the necessary nutritional requirements for a pet. Unless the diet is sent off to a third-party laboratory for testing, it is truly unknown if the diet meets all nutrient requirements.   Food Safety – When cooking at home for a pet, safe food handling and proper cooking techniques are critical to prevent the potential for foodborne illness. Not only are foodborne pathogens dangerous for the animal, but they will cause serious illness in the owner as well. Like checking nutrients, diets can be sent to third-party laboratories to test for microbes that may be present in the food. Similar to human food, the FDA has established a zero-tolerance policy on levels of Salmonella bacteria in pet food.6   Time and Cost – While the potential for bonding is present, home-cooking meals for a pet can be time-consuming and often more expensive than purchasing a commercial pet diet. One should consider the time, cost, and storage required before beginning to cook for their pet.   Practical tips for starting   Consult Your Veterinarian – Always consult with a Board-Certified Veterinary Nutritionist or a veterinary technician who is specialized in nutrition before changing a pet's diet. These individuals can be located online or through a local veterinarian but will require a consult and review of medical records before any diets are formulated.   Start Slowly – When transitioning a pet to a new diet, start slowly. Gradually introduce new foods into the pet's diet to avoid gastrointestinal upset. This is true for all diet transitions whether commercial or homemade.   Keep Records – When introducing a pet to a new food or diet, it may be helpful to document recipes, ingredients, and the pet's reaction to the new diet. This can be useful for monitoring health over time and can help inform whether changes to a diet would benefit the pet. It is also important to document the recipe in grams to keep log of any variations to minimize diet drift.   Consider Pre-Made Fresh Foods – Preparing home-cooked meals can be a daunting task for any pet owner and is a huge task to take on. Therefore, if pet owners still would like to have a gently cooked option they can consider pre-made fresh, gently cooked meals instead. Many options available on the market also offer customization if the pet has specific dietary needs or preferences.   Conclusion   Home-cooking meals for a pet can be a rewarding way to cater to their dietary needs; however, it requires a significant commitment to ensure nutritional balance and safety. By educating oneself and seeking professional advice, pet owners can provide meals that not only satisfy but also contribute to the health and well-being of their pet. Whether planning to supplement with home-cooked meals or fully committing to them, it is important to remember that these efforts have a direct impact on a pet's health.   Source: BSM Partners   References International Food Information Council. 2024 Food & Health Survey. June 20, 2024. https://foodinsight.org/2024-foodhealth-survey/ Phillips-Donaldson, D. (2024, January 4). 5 more human food trends for pet food to keep top of mind. Pet Food Industry. Fell, A. (2013, July 15). Homemade dog food recipes can be risky business, study finds. UC Davis. https://www.ucdavis.edu/news/homemade-dog-food-recipes-can-be-risky-business-study-finds National Research Council, Division on Earth, Life Studies, Committee on Animal Nutrition, Subcommittee on Dog, & Cat Nutrition. (2006). Nutrient requirements of dogs and cats. National Academies Press. Official Publication; Association of American Feed Control Officials: Champaign, IL, USA, 2024. Phillips-Donaldson, D. (2021, May 3). Will zero tolerance for salmonella in pet food ever change?. Pet Food Industry. https://www.petfoodindustry.com/pet-food-market/blog/15467710/will-zero-tolerance-for-salmonella-in-pet-food-ever-change

Callizo Aromas enters the U.S. market with a new facility in Palestine, Texas
Formulation

3+ MIN

Callizo Aromas enters the U.S. market with a new facility in Palestine, Texas

'Our experience in establishing operations in Palestine has been remarkably smooth, especially compared to our previous expansions in Latin America,' says Santiago Callizo, DCEO. 'The local Economic Development Corporation (EDC) has been instrumental in this process, providing attentive guidance and support throughout.'   The City of Palestine is excited to welcome Callizo Aromas and the job opportunities it will provide. Learn more about this company and why it chose Palestine, Texas, to expand its operations.    Callizo Aromas developers create personalized fragrances for several industries     Callizo Aromas has four main divisions, each of which will have production arms at the Palestine facility. Employees for Callizo Aromas create scents for the following markets:   Fragrances: This division creates perfumes for companies in the personal care, clothing, and home care industries. Flavors: This division works with companies that produce snacks, confectioneries, dairy products, meat products, and beverages. Callizo says, 'If it's food, we probably have a flavor for it.' Zootechnical Products: This division focuses on animal nutrition, making feed more palatable while offering antifungal and antioxidant additives to ensure the quality and safety of the food. Pet Aromas: This division develops flavors that improve the palatability of dog and cat foods, so pets find their meals both nutritious and delicious.   Callizo Aromas produces fragrances for a variety of products that most consumers use daily. The company recognizes that each project and application is unique, which means each client requires tailored solutions. Instead of taking a one-scent-fits-all approach, Callizo Aromas works closely with its clients to develop the best possible flavors or fragrances.    Palestine, Texas, offers strategic locations and a welcoming community    Callizo had nothing but good things to say when asked about Palestine, Texas and his company's decision to expand its operations here. When asked why he chose Palestine as the newest location for Callizo Aromas, he carefully listed several economic and quality of life reasons that influenced his decision:   Palestine's geographic location offers excellent connectivity and logistical advantages. It is easy to travel to the Callizo Aromas plant in Mexico, allowing for rapid resource sharing.  Palestine's natural beauty, including its lush vegetation and picturesque landscapes, aligns with the company's appreciation for nature-inspired products.  The local community has made Callizo Aromas' owners feel at home, reinforcing their decision to invest in this location.   'When companies look to move or expand their operations, they often highlight a few key regions that meet their geographic and transportation needs,' says Christophe Trahan, Economic Development Director at the Palestine Economic Development Corporation (PEDC). 'However, the intangible assets – like the beautiful landscape and welcoming community – are what make a town like Palestine stand out above the rest.'    The Palestine-Callizo Aromas partnership is just starting to bloom    When asked what Palestine-Texas would smell like if it were a fragrance, Callizo came up with a harmonious blend of aromas that captures the essence of the region: The top notes have a sweet floral aroma reminiscent of dogwood flowers, evoking the area's natural beauty. The middle notes have rich woody tones that reflect the surrounding forests and timber heritage. The base notes have subtle accents of herbal moss, with a gentle touch of leather, nodding to the region's historical industries.   Callizo says the unique fragrance would embody the natural charm, industrial legacy, and warm spirit of Palestine, Texas. As Callizo Aromas moves to the area, local residents and vendors will do their best to make the company feel welcome and reflect the beautiful description Callizo provides.    Join Callizo Aromas in Palestine, Texas    Callizo Aromas saw both Palestine's beauty and the economic benefits of moving here. As this company expands its operations, know that there is plenty of room for additional employers and industries. Contact us today to discuss business opportunities in Palestine and how PEDC can help you expand your operations to the area.    Source: PalestineTexas

Social responsibility: Its importance in the pet food industry
Trends

4+ MIN

Social responsibility: Its importance in the pet food industry

By Iván Franco

Sustainability growth in pet food   In a world where natural resources are limited and ambient awareness is rising, sustainability is not a trend, but a long-term change in consumer culture. In this context, pet food industries in Latin America are rapidly adopting social responsibility procedures, which aim to minimize environmental impact and add value to society and consumers.   Outstanding examples of reducing waste   Many companies have been striving to reduce waste and optimize their production processes. For example, Mars Petcare is taking significant measures to reduce its carbon footprint by redesigning their packaging for recyclable ones. Also, they are transitioning to use renewable energy in all facilities by 2025. In addition, they launched programs for using recyclable materials in their products, teaching consumers about the importance of recycling.   In Brazil, BRF is committed to becoming a Net Zero carbon emissions by 2040 using renewable energies, the promotion of low-carbon agriculture, and the launch of carbon-neutral products.   Nestlé Purina invests in operations in Latin America, including the extension of its facilities in Silao, Mexico. It has become one of the biggest in America Latina and uses advanced technology to reduce environmental impact. Nestlé Purina promotes the reduction of greenhouse effects and the use of recyclable packaging.   Innovations in recycling   Recycling is a key factor in sustainability strategies in the industry. By implementing packaging recycling programs in Perú and Colombia, Nestlé Purina promotes reusing materials and reducing the use of plastic materials and plastic. This initiative not only helps to preserve the environment but also to encourage circular economy, which is a benefit to the company and the local community.   In Brazil, Adimax launched campaigns to collect and recycle post-consumer packaging, making them useful for backpacks or pencil cases. It not only reduces plastic waste but also supports animal shelters donating food in exchange for collected packaging.   In Mexico, Nupec stands out for its commitment to sustainability through several initiatives. The company carried out a recycling program, called 'Let's Recycle', which encourages consumers to return used packaging for recycling. In addition, by working with local suppliers, Nupec promotes national trade and ensures sustainable and high-quality practices in the section of raw materials. In its Innovation and Technology Centre, Nupec also does continuous research that focuses on digestibility and palatability, ensuring optimum pet nutrition.   In Perú, many pet food industries are committed to social and ambient responsibility. An outstanding example is Rintisa which implemented programs about reusing packaging and materials by transforming them into useful products and promoting a circular economy in the region.   Molino Chacabuco, a company from Argentina, also stands out for its support. It has significantly reduced its use of paper and waste; it uses renewable energy for 90% of its production and collaborates in recycling and circular economy projects like creating dog shelters with Tetra Pak. Moreover, Molino Chacabuco sustains a partnership with Fundación Banco de Alimentos by donating and participating in campaigns that aim to reduce hunger and improve nutrition in local communities.   Material reuse programs   Reusing materials is essential to close the product lifecycle. Agroindustrias Baires in Argentina developed a program about reusing balanced food packaging, in which consumers can return post-consumer bags to transform them into useful products. This initiative not only promotes sustainability but also supports the local community by donating food to animal shelters.   The company Carozzi, from Chile, showed a strong commitment to sustainability in pet food manufacturing. It incorporates recycling and reusing materials practices in its production process, reducing waste and promoting a circular economy.   Publishing ethical codes and sustainability reports   Transparency is fundamental to sustainability. Many industries are publishing their ethical codes and sustainability reports as part of their commitment to social responsibility. In Ecuador, Bioalimentar launched its Memorias de Sostenibilidad, following the Global Reporting Initiative (GRI) standards to evaluate its economic, social, and environmental performance. These reports not only strengthen the link with their interest groups, but they are also exercises of transparency and responsible management.   Impacts and benefits of sustainable practices   Reducing, recycling, and reusing measures benefit the environment and improve corporate image, as well as consumer loyalty. By adopting sustainable practices, companies not only answer society's call but also contribute to creating a sustainable and responsible future. In addition, these initiatives can generate important long-term savings. Efficient energy, reducing waste, and reusing materials lessen operational costs and open up new market opportunities, especially between environmentally conscious consumers.   Conclusion and future perspectives   In Latin America, the pet food industry is making significant efforts to integrate sustainability into its operations. These initiatives are essential to satisfy consumer expectations and ensure a positive impact on the environment and society. The companies already mentioned are examples of how the industry is a leader for a green, cleaner, and responsible future, creating a long-lasting impact at local and global levels.   In the future, more companies are expected to adopt these practices, driven by the growing demand of consumers and government regulations. Partnerships between companies, governments, and communities will be the key to moving in this direction, ensuring sustainable development for the pet food industry and the region.   By: Iván Franco   Source: All Pet Food Magazine

Tenebrio Molitor: Insect protein that helps control allergic dermatitis
Insect Based

6+ MIN

Tenebrio Molitor: Insect protein that helps control allergic dermatitis

Food allergies are a more common problem than we often think for the pets we live with. Almost a third of the world's dog population suffers from a more or less severe intolerance during their lifetime. Sometimes, they manifest through intense itching in areas, such as the paws, back, or abdomen. Sometimes, they develop into flaking of the skin. And in some cases they lead to rashes, loss of fur and other secondary lesions caused by scratching, which can even trigger a dangerous bacterial infection if not treated in time. They also often cause gastrointestinal problems, ranging from vomiting to diarrhoea to upset stomach inflammation, or recurrent ear infections due to sustained irritation of the ear canals. And even respiratory problems.   Among the most allergenic foods are animal proteins, which at the same time, and under normal conditions, are essential for the correct development of our pets. Of these animal proteins, the ones that cause most intolerances are beef, followed by lamb, chicken, and fish. All of them are usually included in the formulation of the most balanced feeds we can find on the market, together with wheat, maize, soya, and dairy products, the other commonly consumed ingredients that can cause the most problems of this type.   Detecting these intolerances is not always easy, as the same symptoms may respond to other types of skin problems or illnesses of a different nature. But if there are suspicions, a provocation test and elimination of certain ingredients from the diet can help us to clear up doubts and find solutions.   Hypoallergenic protein   Fortunately, there are alternatives. One of them is the protein from the Tenebrio molitor or mealworm, a extremely versatile insect that offers top-quality ingredients for animal feed. The meal that Tebrio has managed to extract from this coleoptera not only achieves 72% crude novel protein, but is also more than 90% digestible and highly palatable.              Studies carried out in recent years have also revealed that it has a regulating effect on the microbiota, which promotes the balance of the intestinal flora and improves the animal's immune response in periods in which, for one reason or another, there has been a drop in the level of defences. Furthermore, and this is particularly important when it comes to allergies, our pet's organism will not have an acquired memory of the protein of this insect, so it will be much less likely to cause a diet-induced skin alteration.   In this regard, a recent clinical trial conducted by scientists at Chungbuk University in South Korea reveals that this ingredient has a high degree of hypoallergenicity. This research was carried out on 19 atopic dogs that also suffered from adverse skin reactions to food.   They were classified into 3 groups. The first group of seven individuals received an insect-based diet. The second group of six dogs was given a salmon diet. And the third, of six others, fed a commercial or homemade diet that was also hypoallergenic in principle. The experiment was spread over twelve weeks. The degree of lesions was assessed according to the Canine Atopic Dermatitis Extent and Severity Index (CADESI-4). At the same time, transepidermal water loss (TEWL) and the pruritus visual analogue scale (PVAS) were also evaluated.   Well, after 8 weeks, the group of dogs fed on Tenebrio molitor protein showed a significant decrease in CADESI score compared to the other two groups. The same was true after 12 weeks. Also, there was a decrease in transepidermal water loss at the end of the two and a half month test. And although the study universe, the number of animals surveyed, was small, the scientists concluded that the preliminary results reinforced the thesis that mealworm protein can help to reduce skin barrier dysfunction and the severity of skin lesions. Including those that the animal inflicts on itself in an attempt to soothe the itching it suffers.   A unique molecular structure   Insect-based diets have already been used in veterinary medicine to optimise production in industrial farms and fisheries for species, such as pigs, poultry, freshwater and saltwater fish, and shellfish. And since 2015, they have also been used to diagnose and treat food-associated allergic skin disorders. In Europe alone, there are dozens of pet foods that integrate insect protein and fat.   All indications suggest that Tenebrio molitor protein has a unique molecular structure, both in terms of its amino acid sequence and its three-dimensional conformation. And that these differences mean that it goes unnoticed by the animal's immune system, which ultimately reduces the risk of triggering an allergic reaction. Because, in addition, their appropriate processing can also reduce the presence of potential allergens considerably, increasing the degree of tolerance in sensitive animals.   At the same time, mealworm protein meal strengthens the immune system, as it contains low molecular weight antimicrobial peptides and an optimal proportion of fatty acids. It not only strengthens the intestinal flora, but also has antioxidant properties and can mitigate certain cell damage.   Similarly, the fat extracted from the larva is rich in Omega 6 and 9, unsaturated fatty acids (>70%) and a natural source of oleic, linoleic and alpha linolenic acids. It has anti-inflammatory properties and such a low acidity that it is ideal for premium feed formulation.   Sustainable feed   And all this, with a low environmental footprint, is far lower than that of other conventional protein sources. According to consumption figures for the last decade, in 2014 the pet sector needed 36 billion kilos of food to meet global demand. Today it requires 57 billion. And next year, it will reach 60 billion as, far from stalling, the pet population continues to grow. And there is no sign of it slowing down. Especially in Europe, North America, and South America. Hence the importance and urgency of finding alternative sources of supply to relieve the pressure on the global animal protein market. And the need for these new resources to be environmentally friendly.   From this perspective, insects represent an opportunity worth exploring. Their rearing and processing on an industrial scale emits very little greenhouse gas emissions and produces no waste of any kind. Similarly, the quality and safety of the ingredients obtained from them are fully tested and approved by health authorities. And their production requires infinitely fewer natural resources than any other farm to bring a comparatively much higher volume of protein to market. This allows us to optimise the use of available arable land and water to get the most out of nature's assets without exhausting them.   The petfood industry has a promising future ahead, although it will have to continue innovating as it has done so far in order to find new functional ingredients that respond to specific nutritional and health concerns. And at the same time, it will have to adapt to the environmental requirements demanded not only by regulators, but also by customers.     By Sabas de Diego, CTO at Tebrio, Spain   Sabas has an academic background in Chemical Engineering and 20 years of experience in the agri-food sector. In 2014, he founded Tebrio together with Adriana Casillas, leading the technological development and supervising the team of engineers and scientists on which lies the activity of a pioneering company worldwide in the breeding and processing of insects. Previously, he headed the technical team at the Maguisa slaughterhouse in Salamanca, where he developed an in-depth knowledge of the agri-food industry and the legislation that regulates it. During this time, he managed R&D projects in the swine sector and managed budgets in upwards of 12 million euros.   Source: All Pet Food Magazine

Zoomark 2025:  spotlight on the supply chain
Market Information

4+ MIN

Zoomark 2025: spotlight on the supply chain

Bologna (Italy), May 2025: this is the next unmissable appointment for the international pet industry. Registration is still open for the 21st edition of Zoomark, the international pet food and pet care trade show. The 2025 event will feature new sections, covering over 68,000 square meters of exhibition space, attracting leading exhibitors and visitors from across the globe, as Luisa Bersanetti, Exhibition Manager at Zoomark, explained.   Q: Zoomark 2025 is already around the corner. What are your main goals for this new edition of the show?   A: 2023 was a record-breaking year, with over 68,000 square meters of exhibition space, 1,060 exhibitors from 57 different countries and an incredible 28,000 visitors. For the next show we are even more ambitious, and the signs are already looking good as registrations have been flying in. We aim to offer an even more innovative and rich presence of companies in the pet industry and stimulate the interest of the increasingly numerous operators from all over the world, also thanks to the new Buyers' Program, which will bring together supply and demand through pre-arranged B2B meetings.   Q: Zoomark 2025 it's shaping up to be a remarkable event, especially with the introduction of some brand new projects, as the new Factory Area. Could you tell us a bit more about what Factory is and what inspired its creation?   A: Factory is a new space specifically designed to highlight the entire manufacturing supply chain for the pet industry. We recognized that there's a growing demand for a dedicated platform where suppliers of raw materials, innovative ingredients, packaging, logistics, and other essential services can connect directly with manufacturers and distributors. The idea is to create a dynamic environment where innovation, sustainability, and quality take center stage, offering companies a golden opportunity to showcase their latest developments and make significant business connections. To answer to the needs and requests of exhibitors and visitors, interested to specific categories of products, the new layout has been designed to optimize visit times to the new Factory area, facilitated by a more efficient, fluid and easy-to-read exhibition itinerary.     Q: You mentioned innovation and sustainability as key themes for Factory. How these will be featured?   A: Innovation and sustainability are at the heart of what we're doing with Factory. For instance, in the area of raw materials and ingredients, we're seeing a shift towards natural, organic, and sustainable options. Consumers are more conscious than ever about what they're feeding their pets, so there's a big push towards healthier, more nutritious products. We'll have exhibitors focusing on alternative solutions like insect flours and plant proteins, which are gaining traction as sustainable options in pet food. Packaging is another area where sustainability is critical. We know that pet owners are increasingly concerned about the environmental impact of packaging. That's why Factory will spotlight the latest in eco-friendly and smart packaging solutions. These innovations not only help preserve product quality but also reduce waste and meet the new European regulations on packaging reuse and recycling.   Q: It's clear that Factory will cover a wide range of important topics. Beyond the exhibition of products and services, will there be any educational opportunities for attendees?   A: Absolutely. Education is a big part of what we aim to offer at Zoomark 2025, and Factory will play a key role in this. Inside this area we will organize seminars, workshops, and panel discussions that will allow companies to share their expertise and insights. These sessions will cover a range of topics, from the latest trends in sustainable ingredients to innovations in logistics and packaging technology. It's an opportunity for professionals to learn, exchange ideas, and stay ahead of the curve in this rapidly evolving industry.   Q: That sounds incredibly valuable for attendees. Now, regarding companies exhibiting at Factory, who are the main target exhibitors, and what can they expect to gain from participating?   A: The main targets for Factory are supply companies for manufacturers and distributors of pet foods, accessories and pet care products. This includes companies supplying raw materials, premixes, semi-finished products, and those specializing in production and packaging equipment. We're also looking at companies that provide cutting-edge logistics, industrial services, and distribution solutions. By exhibiting at Factory, these companies will gain unparalleled visibility within the global pet industry. They'll have the chance to connect with key decision-makers like purchasing managers, quality managers, R&D experts, and production engineers. It's a unique opportunity to establish or strengthen their presence in a market that's not only growing rapidly but is also incredibly receptive to innovation.   Q: It certainly seems like Factory will be a must-visit area for industry professionals. Finally, what would you say to companies considering exhibiting at Factory or attending Zoomark 2025?   A: I would say that Zoomark 2025, and especially the Factory area, is an unmissable opportunity for anyone in the pet industry. Whether you're looking to showcase your latest innovations, connect with potential business partners, or simply stay informed about the latest trends, this is the place to be. Participating in Factory could open doors to new business deals and collaborations that could drive your company's growth for years to come. So, don't miss out and join us at Zoomark 2025!   Source: Zoomark

Recovery of by-products in the manufacture of pet food
Extrusion

2+ MIN

Recovery of by-products in the manufacture of pet food

Challenges with wet by-products   Wet by-products have a high moisture content, making them difficult to handle due to their rapid decomposition and the generation of unwanted microorganisms that can put pet health at risk. Generally, these by-products are marketed at low value for feed farm animals or are discarded.   Problems with process fines   Fines are often reinserted inefficiently into the grinding or mixing process, leading to several problems: Grind a product that has already been ground Consume additional energy in grinding Wear on hammers and mill sieves Affect the capacity of the equipment that reprocesses these by-products   Sustainable solution: By-product Recovery System (SRS)   The By-product Recovery System (SRS) is a proven solution to reduce, reuse and recycle both wet and dry by-products, regardless of size, temperature and moisture content.
  SRS components   The SRS has two tanks: Homogenization tank: receives the by-products to be recovered. It has a specially designed blade that rotates at high speed to achieve a homogeneous mixture (slurry) with an approximate concentration of 20% by-products and 80% water at a temperature between 40 and 50 °C. Maintenance tank: once the homogeneous mixture is achieved, it is transferred to this tank through pipes. Here, a mixer keeps the slurry homogeneous and at the proper viscosity.   The SRS control system communicates with the preconditioner-extruder PLC to ensure the correct water content within the preconditioner and extruder, avoiding unwanted variations in moisture content and guaranteeing optimal quality and uniformity of the final product.
  Advantages of SRS   Recovery of investment in a short time Immediate use of all by-products, avoiding the generation of unwanted microorganisms Optimization of process times Decrease in labour requirements Improved traceability Achievement of automation Compliance with FDA and EHEDG certifications Made of stainless steel Adaptable to plant spaces through horizontal or vertical layout   SRS sizing   To size the appropriate SRS for your process, it is necessary to determine the number of by-products generated. With this information, the appropriate model can be selected. There are three standard models: SRS150, SRS300 and SRS600, which recover 150, 300 and 600 kg/h respectively. Special solutions can also be designed according to specific needs.   By: Clivio Solutions   Source: All Pet Food Magazine

Innovating together: A new development for the premix pet food industry
Dosing

3+ MIN

Innovating together: A new development for the premix pet food industry

The customer's choice of the CS-WP solution   An American-based customer of KSE, operating in the premix industry, selected the CS-WP solution due to an urgent need to optimize space utilization in their production facility. This innovative solution enabled them to save significant vertical space, with reductions of 4 to 5 meters compared to a conventional weighing system. Additionally, the CS-WP system offers direct separation of contaminants for all raw materials, ensuring the entire facility remains free from contamination.   Another customer in Spain, a leading manufacturer in the food additive industry, has also expressed interest in the CS-WP solution because of their stringent contamination control requirements. The CS-WP system allows macro ingredients to be safely transported in dedicated containers, ensuring clean and flexible distribution to three separate mixing lines.   Exploration of market-based alternatives   The customer explored two alternative solutions. Initially, a traditional pneumatic conveying system was considered but dismissed due to hygiene issues and excessive energy consumption. The second option involved a container concept relying on AGVs (Automated Guided Vehicle). Ultimately, KSE's CS-WP concept emerged as the most fitting and seamlessly integrable solution, enabling the maintenance of the desired compact building height.   Future expansion and developments   The client positions the CS-WP project as the ''Next Generation Plant'', hinting at the possibility of establishing future plants based on the same concept. This marks the inaugural joint project for the Spanish customer and KSE, with aspirations to extend this concept to other facilities, thereby assuming a pioneering role in the Spanish food additive industry.   A breakthrough solution   The CS-WP emerged as a groundbreaking weighing solution within the ACT (Automatic Container Transfer) framework, renowned for its internal transport capabilities. Manufacturers are seeking space-saving solutions in their plants while aiming to achieve minimal contamination by dispensing products directly into containers. Tailored to accommodate a wide dosing range, this solution stands out for its versatility.   Intensive development process   The concept promptly resonated with our customers' needs and industry demands, particularly in sectors like premix and pet food. The development process of the CS-WP entailed tackling several design challenges, such as achieving optimal balance in the setup. With dimensions of approximately 1.5 meters x 1.5 meters and a height of 5 to 6 meters, this resulted in a column four times as tall as it is wide. This configuration posed potential tipping hazards, especially when the system was in motion while carrying weight at the top. To prevent this, rollover safeguards were implemented, and extensive testing was performed.   Another crucial aspect involved a meticulous examination of the system's extraction process. Customers typically invest in an ACT system to maintain a pristine working environment with minimal contamination. However, if dust escapes through open joints during each movement, this objective is compromised. Moreover, the extraction process must not interfere with the weighing signal during the dosing process, ensuring that accuracy is not compromised.   Following extensive consultation and collaboration with suppliers, multiple concepts were devised and executed by the mechanical, electrical, and software teams. Presently, two variants are available: one where dust from the filters returns with the product, minimizing contamination but ensuring all product accompanies it through processing, and another where dust extraction directs waste to a remote unloading point, eliminating contamination but resulting in waste. The selection between these variants depends on the customer's specific needs and requirements.   The operational phase   During the implementation phase of industrial solutions, addressing technical challenges is only part of the equation; understanding real-world usage is equally vital. Hence, KSE engages its service department from the beginning of a project to ensure that aspects, such as cleaning positions, accessibility, and installation safety are meticulously accounted for. This approach establishes a robust groundwork for a successful project, enhancing both efficiency and safety.   By: KSE Process Technology   Source: All Pet Food Magazine

 Data-Driven innovation for robust product consistency
Palatants

2+ MIN

Data-Driven innovation for robust product consistency

To address this, an innovative data-driven approach utilizing several analytical techniques can be implemented. Chemical characterization of raw materials—focusing on parameters such as protein, ash, fat, moisture, amino acids, and biogenic amines—is essential for monitoring variability between different types and suppliers of these raw materials.   Ensuring robustness and consistency involves several key steps: Comprehensive Ingredient Analysis: Regularly analyzing raw materials for their chemical composition helps identify and control variability. This analysis includes measuring levels of proteins, fats, moisture, and other critical components. Predictive Modeling: Utilizing advanced predictive modeling techniques can classify chemical fingerprints of raw materials quickly and accurately. These models help in anticipating and compensating for variations, maintaining a consistent quality in the final product. Supplier Evaluation: Continuously evaluating suppliers based on the chemical profiles of their materials ensures that only the most consistent and high-quality raw materials are used. Quality Control Protocols: Implementing stringent quality control protocols at various stages of production helps detect and address deviations from the desired chemical profiles.   By integrating these strategies, the development of palatants can achieve higher robustness and consistency, leading to better product performance and increased pet satisfaction.   Data-driven analytical techniques   These techniques involve leveraging data analysis methods to inform decision-making.       Predictive modeling for consistency   The integration of fingerprint data with advanced predictive modeling techniques allows for the classification and comparison of raw materials. Machine learning algorithms can be trained on the chemical fingerprints to predict the quality and consistency of those samples, ensuring that variations are detected and managed effectively.       Implementation strategy   This step is important to develop actionable strategies for optimizing processes and outcomes.       Conclusion   A data-driven approach to managing the variability of natural raw materials in palatants and pet food can significantly enhance product consistency and robustness. By leveraging advanced techniques such as chemical characterization, fingerprint analysis, and predictive modeling, we ensure our products meet the highest standards of quality and palatability for pets.   This innovative strategy not only maintains consistency but also drives continuous improvement in our product offerings. By comprehensively analyzing raw materials, rapidly classifying chemical fingerprints, and implementing predictive models, we can anticipate and mitigate variations, leading to a more reliable product.   Moreover, continuous supplier evaluation and stringent quality control protocols ensure that only the best ingredients are used, further reinforcing the robustness of our palatants. This holistic approach not only meets current quality standards but also sets a foundation for ongoing enhancement and innovation in pet food flavor enhancers.   For more information, contact AFB's Customer Technical Insights team by visiting afbinternational.com/contact or your AFB Account Representative.   Source: AFB International  

The Global Pet Industry is Meeting in Bangkok, Thailand
Market Information

2+ MIN

The Global Pet Industry is Meeting in Bangkok, Thailand

With its fully B2B show concept, Pet Fair South East Asia serves as a global partnership hub for distribution, retail, and sourcing far beyond the ASEAN region. Located in Thailand's vibrant capital, Bangkok, the 2024 edition will be held at the Bangkok International Trade and Exhibition Centre, covering well-over 20,000 square meters of exhibition space. The show is jointly organized by VNU Exhibitions Asia Pacific, based in Bangkok, Thailand, and Globus Events, the company behind Pet Fair Asia, based in Shanghai, China.   The 2024 edition of Pet Fair South East Asia will host 400 exhibitors from 45 countries, showcasing the entire pet industry value chain. As of the end of August, the exhibitor mix stands at 75% international and 25% local, highlighting the global nature of the event. Among the confirmed exhibitors, 39% are from East Asia, 34% from Southeast Asia, 18% from Europe, 6% from North America, and 2% from Oceania. On the visitor side, the organizers forecast 15,000 trade visitors from 75 countries.   "We are excited to welcome the international pet industry back to the exciting city of Bangkok," says Johannes C. Kraus from VNU Exhibitions Asia Pacific. "We look forward to delivering both exhibitors and trade visitors an unparalleled industry experience.'   In addition to a vibrant show floor, trade visitors can anticipate a comprehensive and international speaker lineup, featuring over 30 conference sessions covering a wide range of topics.
The 2024 edition of Pet Fair South East Asia will also bring back the popular networking event, 'One Night in Bangkok,' offering exhibitors of the show and their key customers a memorable evening high above Bangkok's skyline.     Pre-registered visitors can attend the show free of charge, while those who have not pre-registered will be required to pay a small on-site fee of 350 THB (approximately 10 USD).   For more information and to pre-register for free, visit www.petfairsea.com. Preview the 2024 edition at https://www.youtube.com/watch?v=67Cg_kU_fqo Watch the after movie of the 2023 edition at https://www.youtube.com/watch?v=OOHPhPAsD_c
  Source: Pet Fair South East Asia

The STATEC BINDER customer service
Packaging

2+ MIN

The STATEC BINDER customer service

Our comprehensive, worldwide customer service includes numerous services, such as inspections, detailed customer trainings on site, the storage of spare and wear parts close to the customer and extensive maintenance by our service technicians.   The 1 - 6 - 11 service program enables customer advice and support after the delivery of a STATEC BINDER system with the highest level of expertise. The program allows the machines to be optimally adapted to the individual needs of the customer and enables our technicians to answer project-related questions in person.   1 - One month after commissioning   The machines are installed by our technicians together with the customer, the production capacity is tested, and parameter checks are carried out. In addition, the future machine operators receive extensive training.   6 - Six months after commissioning   The customer should already be confident and familiar with its system. The focus lies on fine-tuning the machine, whereby a further visit, parameter checks, refresher trainings and visual inspections are carried out. Further customer training takes place if required.   11 - Eleven months after commissioning   Our service technicians visit the customer one more time and inspect the machine. The technicians make recommendations for a better use of the system in the future, in order to complete the fine-tuning process. Finally, an individual maintenance plan is drawn up for the respective system to ensure smooth cooperation in the future.   In addition to the comprehensive service program, our customer service is also characterized by the wide range of spare and wear parts. Required spare parts can be ordered and shipped globally and easily. Our customers also benefit from our Remote Maintenance System. With this innovative technology, problems that cannot be solved by customers themselves can be identified from our company located in Austria. Beyond that, the further procedure can also be defined remotely.   In addition, after the delivery of the machine, our customers get largely informed about the optimization and modernization of their systems by our service team. The focus lies on fine-tuning the machines with various modernization measures, such as new standards or updates. In this way, we can continue to help ensure that the high-quality systems perform reliably for many decades to come.   By: STATEC BINDER   Source: All Pet Food Magazine

Exciting News: Big Idea Ventures, in partnership with Mars Petcare and Bühler Group, is launching the Next Generation Pet Food Program
Market Information

2+ MIN

Exciting News: Big Idea Ventures, in partnership with Mars Petcare and Bühler Group, is launching the Next Generation Pet Food Program

The program is open to any food start-ups developing sustainable proteins and fats, novel ingredients with top-notch nutritional profiles, or pioneering processing technologies like upcycling food waste. It will run online in October and November, with participants joining us in Singapore during the International AgriFood Week on November 18, 2024.   A message from Mars Petcare   For our 100,000 Petcare Associates, Our Purpose: A BETTER WORLD FOR PETS also means a more sustainable world for pets, people and for the planet. We are constantly focusing on finding new ways to help pets and their owners live happy, healthy lives together. We are committed to investing in innovation to help us source the best ingredients to support healthy pets while reducing our environmental footprint.   We are working on a number of research and development projects to identify new and innovative ingredients that reduce our environmental footprint and are nutritious for pets, focused on innovations in: Wet Animal Protein Solutions: Seeking innovative, sustainable sources of wet animal protein. Oil & Fat Solutions: Developing substitutes for traditional chicken fat and pork fat. Fiber Reduction from Protein-Rich Sources: Working on projects to reduce fiber content from protein-rich sources. Why It Matters   We believe that our Purpose: A BETTER WORLD FOR PETS, also means a more sustainable world for pets, people and for the planet. We seek to support innovative businesses and actively foster collaboration opportunities in the pet care space, with the aim of contributing to a more dynamic and progressive industry that addresses the evolving needs of pets and their owners. To help us source the best ingredients to support healthy pets while reducing our environmental footprint, we are partnering with companies that focus on developing new and novel ingredients which are safe, lower carbon, available, nutrient dense, and delicious – while ensuring animal welfare, safety and quality are at the forefront.   How you can join them?   In collaboration with Mars Petcare, and with the support of AAK and Bühler, we have crafted a unique program tailored for human food startups eager to innovate in the sustainable pet food space. This program offers the chance to gain direct insights and support from pet food experts as you develop your initial pet food concept. Once your concept and pitch are polished with the BIV team, you'll have the exciting opportunity to travel to Singapore and present your innovation to a prestigious audience!   For more information, visit us HERE   Source: Big Idea Ventures

Essential care for your pets' skin and coat
Palatants

4+ MIN

Essential care for your pets' skin and coat

However, when pets' skin and coat are not adequately cared for, health conditions may arise, including allergies, hormonal imbalances that cause hair loss, and parasite infestations, such as mange and seborrhea.   A growing trend indicating the change in the relationship between humans and animals is the humanization of pets, now seen as family members. According to Mintel's report, 61% of US pet owners agree that their pet's happiness and well-being are more important than their own.¹   That humanization is reflected in family habits, which include animals spending more time indoors, allowing them to sleep on the couch or bed, and wearing more clothes.   Therefore, skin and coat health care is essential to minimize pets' exposure to harmful factors, such as allergens, microorganisms, and parasites, which can affect the well-being of pets and those living with them. So, how can we ensure our pets' skin integrity and coat health?   Ensuring pets' skin and coat health   Maintaining pets' healthy and beautiful skin and coat requires regular visits to a veterinarian for proper diagnosis and treatment. However, following the tips below will help you maintain the skin and coat health of your cats and dogs, preventing diseases and promoting their well-being.
  Pet hygiene: Bathing and brushing are crucial to keep the skin clean and free from parasites. The frequency of bathing depends on the breed, type of coat, lifestyle, and environment in which the animal lives. It is important to animal-friendly hygiene products, dry them thoroughly, and regularly brush your pet's to remove loose coat and free from parasites. Balanced diet: A balanced diet should supply the nutrients your pet requires to maintain its skin strong, hydrated, and protected. Nutritional deficiencies may cause several dermatological conditions. Apply sunscreen: Sunscreen should be applied to thinning hair and bald patches to avoid sunburns. Caution: use sunscreens specifically formulated for pets. Prevent parasite infestation: Protect your pet from fleas, ticks, and other external parasites that can cause skin problems.   Dogs and cats can also benefit from the daily consumption of beta-glucans. Scientific evidence shows that beta-glucans can help alleviate atopic dermatitis symptoms, such as itching, redness, sloughing, thickening, and dryness. Do you want to learn more about pet skin and coat health trends? Download our e-book here!   MacroGard: Discover the mode of action of beta-glucans   MacroGard is a scientific and commercial benchmark as it is the most extensively studied source of beta-1,3/1,6-glucans used in animal feeds for their health, performance, and welfare benefits. Extracted from the yeast Saccharomyces cerevisiae, MacroGard contains a minimum concentration of 60% beta-glucans.   Furthermore, MacroGard strengthens pets' immune systems, improves vaccine response in puppies, aids joint health maintenance, and improves the metabolism of obese animals by reducing glucose levels. To discover MacroGard and contribute to maintaining your pets' skin and coat health integrity, click here!   Pet food market demands    Pet food and product companies are aware of changes in the relationship between humans and pets and seek to meet current demands and trends. Consumers are spending more on pet care in general. According to a Mintel survey, during the last 12 months, 53% of Brazilian pet tutors reported spending more on food, 26% on hygiene and bath products, and 24% on sanitary products.¹   Therefore, the pet market has focused on skin and coat health issues. According to the same report, a greater proportion of food and pet product launches featured a low, no, or reduced allergen claim. In North America, 35% of labels presented the claim, 34% in Europe, 21% in the Asia Pacific, 11% in the Middle East and Africa, and 9% in Latin America¹.   Another significant finding was that pet tutors are increasingly aware of and value sustainable practices in pet food and product manufacturing, such as sustainable ingredients, eco-friendly materials and practices, and environmental footprint. In the US, 68% of the pet tutors between 18 and 34 years old favor pet food brands that limit their environmental impact,² while 37% of Thai adult pet tutors try to give their pets environmentally-friendly diets,¹ points out Mintel.   Biorigin has offered natural ingredients to meet the demands of the pet food market for 20 years, providing solutions that help to promote pet intestinal health, immunity, and food attractiveness.   MacroGard promotes health throughout the animal's life. Our product is a scientific and commercial reference, being the source of beta-1,3/1,6-glucans most studied and used in animal feed to maintain health and well-being. It has proven to be an effective tool to promote pets' skin, coat, and bone health, strengthen the immune system, and balance the metabolism of obese pets, among other benefits.   Thaila Cristina Putarov, Biorigin's Global Bussiness Manager of Animal Nutrition and Health, shares a fascinating insight: "MacroGard can be used at all stages of life to promote health and well-being in pets. It acts directly on the immune cells of the intestine since its molecular structure is recognized by the receptors present on these cells, which triggers the entire immunological cascade. This mechanism of action helps animals have faster and more efficient responses to everyday challenges."   For further information about Biorigin and our yeasts and yeast extracts, visit our website.   Source: Biorigin   References: ¹ Mintel - A year of innovation in pet food and products, 2024 ² Mintel - Pet Food – USA – 2023  

Great News: Josera Integrates KSE’s Cutting-Edge ALFRA Technology
Dosing

2+ MIN

Great News: Josera Integrates KSE’s Cutting-Edge ALFRA Technology

We are pleased to share the installation of several advanced ALFRA machines at the Josera petfood factory, a member of the ERBACHER the food family group. In addition to our renowned ALFRA dosing and weighing systems and a movable bulk mixer for finished products, the scope includes our Automatic Contrainer Transfer (ACT) system.   Our ACT systems fit perfectly with Josera's commitment to innovation, quality and sustainability. They further streamline their internal transfer processes, increase efficiency and precision in their operations, and maintain contamination-free processes. To ensure seamless integration and optimum performance, in addition to supervision, commissioning, training is provided by one of our own Bartosz Piechota who is on site on a regular basis.   This project is being carried out with industry partners H. Wolking Mühlen- und Maschinenbau GmbH & Co. KG and Intermont construction to achieve the desired plant for Josera. Together, we're driving innovation, quality and sustainability in the animal nutrition and pet food industries, and our shared commitment to common values ensures precision, efficiency and environmentally friendly practices.   We are excited about the future and the opportunities that this new plant will bring Josera. The successful integration of KSE Group's advanced machinery is a testament to the strength of our partnership and our shared dedication to excellence. As construction continues, we look forward to providing further updates and sharing our progress with you.   Follow us HERE, for more detailed information about the individual machines and solutions implemented in this project and how they might benefit you.
 
Source: KSE Process Technology

3R's - Reduce, recycle, reuse
Preservatives

3+ MIN

3R's - Reduce, recycle, reuse

1. Reduction of food waste   Reducing food waste is a global challenge. According to the FAO (Food and Agriculture Organization of the United Nations), one-third of the food produced worldwide is wasted. In the European Union, around 59 million tonnes of food are wasted annually. At 3A BIOTECH, our production of natural antioxidants and preservatives, along with the evaluation of their synergy, allows us to REDUCE food waste by controlling the deterioration of animal feed products, thereby extending their shelf life.   A significant portion of pet and livestock feed ingredients suffer from oxidation and microbial spoilage, reducing their availability and use. Increases in rancidity and microbial spoilage lead to greater wastes. We develop formulations of natural antioxidants (such as tocopherols, rosemary, olive, tea, among others) and preservatives (short and long-chain organic acids) that prolong shelf life, extending the expiry date by up to 70% or more, depending on the composition of the ingredients and the doses used.   Through this strategy of REDUCING food waste by using antioxidants and preservatives, 3A BIOTECH aligns with the European Green Deal through the Circular Economy Action Plan and the Farm to Fork Strategy.   2. Recycling of By-Products   The main activity of 3A BIOTECH includes the RECYCLING of by-products obtained from various production processes, including:   Extraction of a natural extract rich in rosmarinic acid: from recycling a by-product generated during rosemary extraction. This natural extract has technological antioxidant properties to control feed rancidity and extend its shelf life, as well as biological antioxidant properties to prevent cellular damage.   Antioxidants from olive by-products: especially from olive leaves, which have antioxidant and prebiotic properties, extending food shelf life and promoting bacterial balance.   Tocopherols from vegetable oil by-products: recycled from deodorization distillated during vegetable oil refining, they are widely known as natural antioxidants in animal feed.   Reuse of almond shells: used as a support in the formulation of natural antioxidants and preservatives.   Animal and fish by-products: used in another recycling cycle for the production of meals, fats, and oils, where we apply our additives to ensure food preservation and safety.   Our ability to recycle various industrial by-products and isolate antioxidant and preservative molecules is a hallmark of 3A BIOTECH's R&D Department.   3. Reuse of Food Ingredients   Many antioxidants and preservatives are REUSED in different applications. Natural antioxidants, besides extending the shelf life of food ingredients, have other uses:   Prebiotics: modulate the intestinal microbiota in animal and human nutrition.   Biological antioxidants: protect against cellular damage.   Technological adjuvants: control the Redox potential in fermentation processes and the drying of food colourants.   Additionally, the by-products generated at our biotechnology plant at 3A BIOTECH are REUSED to design probiotic systems in animal feed. In this regard, the cellular biomass obtained from various biotechnological processes is reused due to its probiotic properties.     4. 3A BIOTECH's triple R Model   This model makes us a company committed to and involved in the reduction of waste, recycling, and reuse of by-products, providing the animal feed industry with the economic and environmental sustainability, so essential in these times.   At 3A BIOTECH, we contribute to making moments of quality, benefiting end consumers and minimising waste by extending the shelf life of food. Our goal is to maintain organoleptic properties and health benefits for longer, reflecting our effort to return the resources consumed to society and form an eco-sustainable production chain.   By: 3A Biotech  Source: All Pet Food Magazine

Hill's Pet Nutrition Invests in Kansas State University's College of Veterinary Medicine with $1 Million Endowed Clinical Nutrition Professorship
Dogs

3+ MIN

Hill's Pet Nutrition Invests in Kansas State University's College of Veterinary Medicine with $1 Million Endowed Clinical Nutrition Professorship

The professorship, officially named the Hill's Pet Nutrition Clinical Nutrition Professorship, is designed to enhance the educational experience of veterinary students and contribute to the advancement of veterinary nutritional science. This initiative underscores Hill's long-standing commitment to improving the health and well-being of pets through education, research, and practical application.   "The new endowed professorship builds on the legacy of an exemplary veterinary medicine program Kansas State University is already known for," said Dr. Jolle Kirpensteijn, Hill's global chief veterinary officer. "It's important that vet students receive comprehensive education in pet nutrition, which will be a critical aspect of promoting lifelong overall health in pets. We look forward to a continued partnership to create a future generation of veterinarians, fully knowledgeable and confident in making nutritional recommendations."   Enhancing Veterinary Education and Research   The Hill's Pet Nutrition Endowed Clinical Nutrition Professorship will significantly enhance the college's capacity to deliver cutting-edge education and conduct groundbreaking pet nutrition research. The appointed professor will be responsible for developing and teaching courses that cover all aspects of small animal nutrition, from basic dietary requirements to advanced therapeutic nutrition strategies.   In addition to teaching, the professor will lead research initiatives aimed at improving nutritional practices and developing new dietary solutions for common and complex health issues in small animals. This research will not only benefit the academic community but also have practical applications in veterinary practices around the world, ultimately improving the lives of countless pets.   "This professorship will enhance our educational capacity in small animal nutrition, strengthening the preparation of our graduates for success in any role they take in veterinary medicine," said Bonnie Rush, DVM, MS, DACVIM, Hodes family dean of the college. "We are grateful to Hill's Pet Nutrition for their generosity, support and vision for supporting veterinary medical education at Kansas State University. Our partnership has provided tangible several benefits for our students and for clients of the Hill's Pet Health and Nutrition Center in the Veterinary Health Center, and will continue to do so grow with the establishment of this new professorship."   A Legacy of Support and Collaboration   Hill's Pet Nutrition has a rich history of collaboration with Kansas State University's College of Veterinary Medicine. In 2018, Hill's contributed $2.4 million to establish the Pet Health and Nutrition Center, which serves as a primary care clinic within the College for the community and beyond.   "Hill's Pet Nutrition's investment in Kansas State University's College of Veterinary Medicine is a testament to the company's unwavering commitment to pet health and well-being," said John Hazlin, president and CEO of Hill's. "By supporting the education and development of future veterinarians, Hill's is helping to ensure that pets receive the best possible care throughout their lives."   About Hill's Pet Nutrition
Founded more than 75 years ago with an unwavering commitment to science-led pet nutrition, Hill's Pet Nutrition is on a mission to help enrich and lengthen the special relationships between people and their pets. Hill's is dedicated to pioneering research for dogs and cats using a scientific understanding of their specific needs. As a leading veterinarian recommended pet food brand, knowledge is our first ingredient with 220+ veterinarians, PhD nutritionists and food scientists working to develop breakthrough innovations in pet health. Hill's Prescription Diet therapeutic nutrition plus our everyday wellness product line, Hill's Science Diet, are sold at vet clinics and pet specialty retailers worldwide. For more information about our products and nutritional philosophy, visit HillsPet.com.   About Kansas State University College of Veterinary Medicine   The Kansas State University College of Veterinary Medicine, established in 1905, is dedicated to scholarship through innovation and excellence in teaching, research, and service to promote animal and human health for the public good. We are committed to creating an environment that is fulfilling and rewarding, being recognized for good communication, productive collaboration, mutual respect, diversity, integrity, and honesty. To carry out this mission, the college's nationally recognized instructional and research programs provide the highest standards of professional education.   Contact: 
Ariana Brancato 
[email protected]    Source: Hill's Pet Nutrition

New study shows adding a prebiotic fiber blend to a puppy's diet supports growth and development and favorable digestive health
Formulation

3+ MIN

New study shows adding a prebiotic fiber blend to a puppy's diet supports growth and development and favorable digestive health

A healthy GI microbiome is essential for proper nutrient absorption, metabolism, and gut immunomodulation, which are crucial for the overall health and development of companion animals1,2. Probiotics, prebiotics, and postbiotics have all shown promising results in improving GI health in adult companion animals3,4,5. Given the importance of establishing a robust GI microbiome, researchers at Hill's Pet Nutrition have investigated the effects of a novel prebiotic blend on growing puppies in a recent study published in Frontiers in Veterinary Science6.   Prior research using this proprietary prebiotic blend resulted in positive effects on stool quality, pH, short-chain fatty acid (SCFA) production, and GI microbiome signatures in adult dogs and cats7,8. For the current study, 22 puppies between the ages of 4 and 10 months were fed a prefeed food for 2 weeks, then transitioned to the test food containing the prebiotic blend until they were 14 months old. The puppies showed normal growth and development throughout the study.   Much like the adult dog study, the puppies had marked improvements in key parameters of GI health. Stool quality was improved and fecal short-chain fatty acids (SCFAs) were increased. Fecal SCFAs are important for maintaining intestinal homeostasis and supporting gut barrier function, which are important for proper nutrient absorption and metabolism. The puppies also showed an increase in serum immunoglobulin A levels suggesting an improved immune response9. Interleukin-17 (IL-17), an inflammatory cytokine, concentration decreased linearly over time and interleukin-18 (IL-18) trended towards linear decrease, which may indicate a reduction in inflammation over the course of the study. IL-7 is associated with inflammatory diseases, such as inflammatory bowel disease10, while IL-18 has been associated with intestinal inflammation in mice11. While these results are promising, more work needs to be done to evaluate the effects of fiber consumption on inflammatory markers in puppies.   Overall, this research contributes to the understanding of nutritional science concerning the GI health of puppies. As one of the first studies examining the impact of a prebiotic blend in puppy nutrition, this research offers insights for creating diets that provide superior nutrition for developing companion animals.   By: Renea Creech Senior Specialist, Scientific Communications Hill's Pet Nutrition   Source: DVM 360º
    References Lyu Y, Su C, Verbrugghe A, Van de Wiele T, Martos Martinez-Caja A, Hesta M. Past, present, and future of gastrointestinal microbiota research in cats. Front Microbiol. (2020) 11:1661. doi: 10.3389/fmicb.2020.01661 Sarkar A, Yoo JY, Valeria Ozorio Dutra S, Morgan KH, Groer M. The association between early-life gut microbiota and long-term health and diseases. J Clin Med. (2021) 10:459. doi: 10.3390/jcm10030459 Wernimont SM, Radosevich J, Jackson MI, Ephraim E, Badri DV, MacLeay JM, et al. The effects of nutrition on the gastrointestinal microbiome of cats and dogs: impact on health and disease. Front Microbiol. (2020) 11:1266. doi: 10.3389/fmicb.2020.01266. Pilla R, Suchodolski JS. The gut microbiome of dogs and cats, and the influence of diet. Vet Clin North Am Small Anim Pract. (2021) 51:605–21. doi: 10.1016/j. Cvsm.2021.01.002 Lee D, Goh TW, Kang MG, Choi HJ, Yeo SY, Yang J, et al. Perspectives and advances in probiotics and the gut microbiome in companion animals. J Anim Sci Technol. (2022) 64:197–217. doi: 10.5187/jast.2022.e8 McGrath, A. P., Motsinger, L. A., Brejda, J., & Hancock, L. (2024). Prebiotic fiber blend supports growth and development and favorable digestive health in puppies. Frontiers in Veterinary Science, 11, 1409394. Fritsch DA, Jackson MI, Wernimont SM, Feld GK, Badri DV, Brejda JJ, et al. Adding a polyphenol-rich fiber bundle to food impacts the gastrointestinal microbiome and metabolome in dogs. Front Vet Sci. (2022) 9:1039032. doi: 10.3389/ fvets.2022.1039032 Wernimont SM, Fritsch DA, Schiefelbein HM, Brejda JJ, Gross KL. Food with specialized dietary fiber sources improves clinical outcomes in adult cats with constipation or diarrhea. FASEB J. (2020) 34:1. doi: 10.1096/fasebj.2020.34.s1.09918 Patel A, Jialal I. Biochemistry, immunoglobulin A In: StatPearls. Treasure Island, FL: StatPearls Publishing LLC (2024) Willis CR, Seamons A, Maxwell J, Treuting PM, Nelson L, Chen G, et al. Interleukin-7 receptor blockade suppresses adaptive and innate inflammatory responses in experimental colitis. J Inflamm. (2012) 9:39. doi: 10.1186/1476-9255-9-39 Kanai T, Watanabe M, Okazawa A, Sato T, Yamazaki M, Okamoto S, et al. Macrophage-derived IL-18-mediated intestinal inflammation in the murine model of Crohn's disease. Gastroenterology. (2001) 121:875–88. doi: 10.1053/gast.2001.28021

Carousel dryer/cooler from CPM's IDAH offers sustainability in petfood industry
Drying

3+ MIN

Carousel dryer/cooler from CPM's IDAH offers sustainability in petfood industry

The carousel working principle   In the carousel dryer, the product enters through a rotary valve onto the revolving trays. The Carousel system ensures a first in, first out (FIFO) principle, after nearly one revolution, the product is gently discharged and mixed into the next lower tray. This process is repeated until the product drops from the last tray into the outlet where a rotary valve prevents air leakage. The revolution means that the product undergoes the same treatment all along the decks, ensuring that the product comes out in uniform moisture. Furthermore, the multiple tumbling action gives an efficient heat exchange with the air, resulting in a low dryer exhaust air temperature.   Integrating dryer and cooler as one solution   The Carousel technology is a unique solution for both energy efficiency and precise moisture control. Optimal moisture control is made easy by using carousel technology in both the dryer and cooler. Additionally, the exhaust air from the cooler can be directed as make-up air for the drying process. Therefore, an integration of the dryer and cooler into one compact machine with a FIFO discharge principle like the carousel dryer will give an outstanding moisture control performance. Ambient air cools the product and after filtered and heated it is used as drying air for the upper section. This carousel model offers many benefits and features when compared to traditional equipment.   Improving product moisture control   Managing the temperature and moisture content of the finished product is the main task for the drying and cooling process. However, when the feed is overdried, it causes material loss, as well as extra energy consumption. When the feed is too wet, the product will have a higher risk of quality degradation and mold growth.   Due to its unique working principle, all the products in this carousel dryer will get the same heat treatment and retention time. This is combined with a unique and easy control system, along with real-time monitoring and modification of the drying parameters. The carousel dryer will give a uniform and constant moisture level that makes it easier to achieve the target average moisture, which will save energy and raw materials.   Improving energy efficiency   The drying and cooling process accounts for a significant part of the overall energy consumption. Rising energy costs and sustainability awareness regarding energy consumption have driven feed manufacturers to request further support to improve their drying and cooling functions. To maximize energy efficiency, we have to look into: Maximizing the use of warm product energy. Minimizing the amount of water evaporation. Minimizing energy loss with the exhaust air.   By using the cooling air as makeup air into the dryer, the heat energy can be reused. Also, efficient heat exchange lowers the amount of exhaust air. Low exhaust air volumes will reduce the cost needed for odor treatment.   Reducing the space required   While upgrading the production capacity of a feed mill or improving the production process, the introduction of new equipment into the facility is required and space limitations may arise. The carousel dryer is already more compact than a typical dryer.   Potential savings   A direct result of using cooling air as makeup air for the dryer is savings. If you assume that the temperature differential between the ambient and cooler exhaust air is 25°C, you save up to 30 kg/t steam. At the same time, you will reduce the amount of exhaust air by 50%, reducing odor treatment costs significantly. Getting better moisture control, for example 0.5%, is saving not only about 10 kg/t steam consumption in the dryer but, even more importantly, saving 0.5% raw materials cost and having a 0.5% higher output capacity.   For more information, contact [email protected].   Source: CPM IDAH

South Korea: Dog food outpaces infant formula sales
Market Information

1+ MIN

South Korea: Dog food outpaces infant formula sales

Rising pet ownership and plummeting birth rates in South Korea are becoming more prominent by the year. Data from the e-commerce platform Gmarket reflects this change through shifting sales trends in pet food and baby formula products. Between January and May 2024, 7 out of 10 survey respondents purchased dog food (69%) and 31% baby food. So far, 2024 has marked the fourth consecutive year of dog food purchases outpacing infant formula in the East Asian country. According to the latest official data, there are 8 million pets in the country.   Pre-pandemic vs. post-pandemic   In 2019, as many as 59% of respondents bought baby food, followed by dog food (41%). In 2020, the split was almost equal, with 48% and 52% of sales, respectively. In 2021, and with the continuation of the pandemic, dog food sales increased to 61%. More than half of respondents (55%) bought dog food, and less than half (45%) bought baby food in 2023.   Preference for dog food   While it is worth noting that baby food is 3 times more expensive than dog food, the average buyer's unit price in the latter category is increasing significantly every year. Korean Statistical Information Service (KOSIS) notes a declining fertility rate from 0.92 people in 2019 to 0.78 people in 2022, leading to the premiumization of baby products and a surge in prices. According to Gmarket's data, the average unit price of baby food and infant formula increased 54% in the past 5 years, while dog food has increased 42% since 2019.   Source: GlobalPets

Factory: showcasing the manufacturing supply chain at Zoomark 2025
Market Information

4+ MIN

Factory: showcasing the manufacturing supply chain at Zoomark 2025

On May 5th–7th 2025, each component of the manufacturing supply chain will take centre stage at Zoomark 2025, the global B2B pet food and pet care show that brings together the pet industry and professionals in the sector from all over the world. A special area among the various halls at BolognaFiere called Factory will provide businesses supplying the pet industry with a chance to strike new business deals at Zoomark.   Factory provides a golden opportunity for all companies in the supply chain. It will be the ideal platform for gaining new business, enjoying global visibility, and presenting innovative products and solutions to both manufacturers and an array of professional visitors in your precise target sector: purchasing managers, quality managers, formulators, R&D managers and production engineers.   Luisa Bersanetti, Exhibition Manager at Zoomark, explained: 'The Factory area will showcase the most innovative aspects of the supply chain, creating new business opportunities for industrial firms. The project targets tech leaders and pioneers in their sector: businesses that sell raw materials, key ingredients for food, premixes and semi-finished products, firms specialising in production and packaging equipment, packaging manufacturers, and all companies that provide cutting-edge logistics, industrial and distribution services, which play an increasingly important role in the pet market'. Bersanetti continued: 'For all these companies, Factory will be a perfect platform to engage with the dynamic and seemingly crisis-proof pet sector, which is valued at €7 billion and is recording double-digit growth every year. The industry is always open to innovation, is very welcoming of new businesses, and is constantly on the lookout for new suppliers'.   Raw materials and innovative ingredients at Factory   Consumers in the pet market are increasingly conscientious, demanding healthy and nutritious food and high-quality hygiene and cosmetic products for their pets, that are customised if possible and promote animal wellbeing and health. It is therefore essential that businesses in the market continue to innovate in their ingredients and raw materials.   As well as being a space for all these companies to present their work, Factory will also be dedicated to learning and discussion. As well as presenting products and services, businesses will be able to share their insight and expertise through seminars, workshops and panel discussions.   There will be a focus, for example, on natural, organic and sustainable ingredients, designed to enhance pets' wellbeing, and on alternative solutions, like the use of insect flours and plant proteins in pet food.   Increasingly sustainable and smart packaging in the spotlight   Packaging has a crucial role to play, both practically in keeping products in perfect condition (including helping to preserve pet food's nutritional value), and as a source of information for pet owners and a vital communication tool to draw consumers' attention to the quality of foods, cat litter and accessories.   Pet owners are conscious of packaging's environmental impact. According to recent research by Nomisma for Zoomark, sustainability is an increasing concern for Italian pet owners, with 46% of interviewees stating they will place a higher emphasis on aspects in this area in the next 2-3 years.   This increased sensitivity is encouraging manufacturers to explore more eco-friendly packaging and to provide consumers with innovative solutions. This is particularly true as of April 2024, when the European Parliament gave the green light to new regulations on packaging reuse and recycling that aim to drastically reduce waste by making packaging even more sustainable and recyclable.   Technology will undoubtedly play its part in adapting to the new requirements, with 'smart' packaging revolutionising the sector. Factory will also provide the perfect platform for businesses from the world of packaging. It will be a place to launch new products, unveil innovative technology and reinforce their brand in the global pet sector or make a name for themselves in the industry.   Services for manufacturing companies   Businesses that offer distribution, logistics or other forms of services – management systems consultants, waste disposal or security, to name but three – will certainly not regret exhibiting in the Factory area at Zoomark. It could lead to significant growth and strengthen their position in a competitive global market.   For full details on exhibiting at Zoomark 2025 or to request further information on Factory from our admin team, click HERE.   See you at Zoomark 2025   Zoomark 2025 is set to be an unmissable event that caters for the specific needs of both exhibitors and visitors by focusing on their top priorities, helping to match supply and demand and offering ongoing training and collaboration.   Zoomark has always been much more than just a place to display products: it is the ideal location to get to know others, share ideas and develop new partnerships to grow your business. The most successful formats from previous years will return in 2025, including the iconic Pet Vision space dedicated to the newest products, alongside special projects like the Factory area and a programme of fringe training and in-depth study events. Don't miss out!
Visit our website HERE.
  Source: Zoomark

Sustainable management at Kemin Nutrisurance: Reduce, recycle, reuse
Trends

4+ MIN

Sustainable management at Kemin Nutrisurance: Reduce, recycle, reuse

At Kemin Nutrisurance, we are constantly committed to sustainability by adopting practices aligned with Sustainable Development Goals (SDGs), adopted by the United Nations, and implementing initiatives that seek circularity and align with the 3Rs. In the article, we will explore each principle, highlighting its importance and application in our company.   Reducing: minimize waste   Reducing waste is the base of our sustainability strategy. In 2023, we adopted various actions to minimize the amount of waste that ends up in landfills. Our guidelines to manage waste are in our Solid Waste Management Program which aligns with the current Ambiental law. These guidelines not only help to prevent soil, air, and water pollution but also an efficient management of resources.   In June 2023, we began to allocate sludge from the effluent treatment plant, organic waste from the production process, and ashes from the kettle to a compost-specialized company. As in Figure 1, the process results in the production of a soil conditioner that gives added value to the waste. In 2023, these actions diverted over the 60% of waste that would end up in landfills, minimizing the need for new landfills and benefiting the soil.     Figure 1: Picture of waste circularity   Recycling: turn waste into resources   Kemin Nutrisurance also stands out for its recycling area. In 2023, we raise awareness among our collaborators about the importance of recycling through awareness campaigns on waste and recycling. Our recyclable waste, such as plastic, paper, and craft from the packaging of raw materials and supplies are sent to a recycling plant. We have agreements with specialized companies to ensure the correct destiny and direction of recyclable waste.   We developed the social program Proyecto Nuevos Caminos: Nutriendo el Mañana, visit the link https://info.kemin.com/pt-br/projeto-novos-caminhos for a better understanding. One of the bases of the program is to promote recycling, especially of plastic covers, and allocate financial resources to an institution that takes in children and teens in vulnerable situations. For two years, 2022 and 2023, we were recognized for this social responsibility initiative. In support of the program Proyecto Nuevos Caminos, we received the Empresa Ciudadana certificate and sign from the Public Ministry and State Court of Justice of Santa Catarina.   Reusing: maximum exploitation of resources   Reusing resources is essential to sustainability. In 2023, we opened up a new Effluent Treatment Station (ETS). This new structure, made with an activated sludge system, uses modern and efficient process. The new ETS multiplied by five the treatment capacity compared to the old one, generating better quality effluent. Thinking of the efficiency in the use of resources, we have an effluent reusing system and a fertigation system. After the treatment, the effluent is sent through a fertigation system to the agricultural land area. In this way, we reuse 100% of the treated effluent, promoting the resources reusing and contributing to the improvement of the soil and crops.   SDGs 6 – Clean water and sanitation   Our effluent management practices are aligned with the SDGs 6 that aim to improve water quality by 2030. We invested in a new Effluent Treatment Station in order to treat our industrial effluent, which entered into operation in 2023 compared to the old one. Besides using a treatment process that generates a better treated effluent, the current ETS has multiplied by five the treatment capacity. At the same time, it delivered maximum efficiency removing 99% of the concentration of biochemical oxygen demand (BOD). After the treatment, 100% of the effluent is reused in agricultural land areas through a fertigation system.   SDGs 12 – Responsible consumption and production   Reducing, recycling, and reusing are practices that align with SDGs 12 goal 12.5 that aim to substantially reduce waste generation by 2030. In 2023, we significantly reduce the delivery of waste to landfills, minimizing places for elimination, and adding value to the generated waste. As a result of our circularity initiatives, we also succeed in diverting 60,27% of landfill waste.   SDGs 13 - Action to combat climate change   In 2023, 100% of the consumed energy at Kemin Nutrisurance was clean and certified. It came from renewable sources and was bought at the electricity market, which is aligned with SDGs 13 goal 13.3, aiming for climate change mitigation. During the same year, we implemented a new kettle by biomass burning. Besides having higher levels of atmospheric emissions at environmental levels, it has the purpose of reducing liquefied petroleum gas (LPG) consumption. This improves atmospheric emissions rates and reduces fossil fuel consumption.   Considering scope 1 and scope 2 emissions, our emissions were 6,692 t CO2eq and 4,371 t CO2eq by 2022 and 2023. Compared to 2022, we will reduce greenhouse gas (GHG) emissions by 34.7% in 2023. Our reducing, recycling, and reusing practices are integrated into each operation. We will continue innovating and implementing actions that promote sustainability, ensuring the reduction of our environmental impact and the responsible use of resources for a sustainable future.   By: Kemin Nutrisurance Source: All Pet Food Magazine

The effect of thermal processing on palatant performance in wet pet food
Palatants

3+ MIN

The effect of thermal processing on palatant performance in wet pet food

Overview   Palatants designed for wet pet food applications face a unique challenge compared to palatants designed for kibble coating that is thermal processing. Wet pet food palatants may be exposed to one or more thermal processing steps, such as steam or retorting before being consumed. These thermal processing steps have the ability to alter a palatant's color, composition, and performance.   Thermal processing of palatants also generates various organic compounds which can enhance the aroma of the formulations. During this study, we examined the effect of thermal processing on the: (a) color development, (b) compositional changes, (c) palatability, (d) the release of volatile organic compounds from eight different palatants.   Experimental design   A total of eight palatants were chosen, comprising two derived from fish proteins (WP1 & WP2), three from chicken proteins (WP3, WP4 & WP5), two from vegetable proteins (WP6 & WP7), and one from dairy proteins (WP8). The palatants were subjected to thermal processing for simulating the retort conditions used during the sterilization of wet pet food. Thereafter, the volatile organic compounds were analyzed to determine their variability.   Fifteen cats were included in a two-bowl palatability test, with each bowl containing a raw mixture of meat and 1% inclusion of palatant (WP2, WP3, WP6, WP7 or WP8), heated in a pressurized retorting system (F0 value of 8). The control bowl was the same for all tests and it contained WP1 (palatant with fish protein). Each cat's first choice was recorded, and the intake ratio was calculated (in %). The differences in diet preference were tested using Friedmans two-way ANOVA.   Results     Figure 1 Thermal processing of wet pet food palatants may result in color change.   Thermal processing can impact a palatant's color and composition. The extent of this impact on palatant color varies depending on the formulation of the palatant. Figure 1 shows that there may be great differences in color, such as WP6 (vegetable proteins) and WP8 (dairy proteins), and some may have so little that the difference is not even visible to the naked eye, WP1 (fish proteins).     Figure 2 Thermal processing of wet food palatants may result in compositional change.   The findings also revealed that WP8 (dairy proteins) and WP4 (chicken proteins) exhibit considerable differences in the compositions before and after thermal processing as seen in Figure 2. On the contrary, WP6 (vegetable proteins) and WP7 (vegetable proteins) show similarities before the reaction, but as the reaction progresses, they start developing in different directions.     Figure 3 Palatability results of wet pet food palatants after thermal processing.   Palatants WP2, WP3, WP6, WP7, and WP8 were chosen for palatability testing and volatile organic compound (VOC) analysis. The palatability results can be seen in Figure 3, revealing that WP6 (vegetable proteins) and WP7 (vegetable proteins) had significantly equal, WP8 had significantly lower, whereas WP2 (fish proteins) and WP3 (chicken proteins) had significantly better palatability compared to WP1 (fish proteins). Having identified which palatants have superior palatability after thermal processing; it was needed to determine which VOCs were generated and their relation to increased palatability.   Eighty different VOC's were detected and used to group palatants that produced similar compounds under thermal processing. The grouping, as well as the results from palatability, was used to divide the palatants into two classes: premium and super-premium. This classification can be seen in Figure 4. It was noted that the palatants classified as premium contained higher concentrations of aldehydes, whereas the super-premium palatants had higher concentrations of sulfur containing compounds.     Figure 4 Classification of wet pet food palatants according to VOC composition and palatability.   Conclusion   Thermal processing can impact a palatant's composition and color. This compositional change includes the generation of high concentrations of certain volatile organic compounds that enhance the flavor and palatability. High concentrations of sulfur containing compounds were noted in super-premium palatants and high concentrations aldehydes in premium palatants.   AFB understands how thermal processing can impact the palatant's color, composition and palatability and is thereby able to produce wet pet food palatants that remain stable during thermal processing.   For more information, contact your Account Representative or afbinternational.com/contact.   By AFB International Source: All Pet Food Magazine

How wet pet food is made
Formulation

2+ MIN

How wet pet food is made

Ingredient selection   Many of the ingredients used in the manufacture of pet food are described as animal (or fish) derivatives or by-products. These ingredients are the parts of the animal surplus to the requirements of the human food industry. Examples of by-products include liver, kidney, lung and various byproduct meals. These ingredients come from species also most commonly found within the human food chain.   In wet pet foods, by-products arrive at the factory in a fresh or frozen state. They may be chopped and added to the recipe mix directly or finely minced, mixed with dry ingredients such as cereals, formed into ribbons and diced into chunks of various sizes and shapes. Other ingredients are included such as oils and fats, vitamins, minerals, cereals, pasta, grains, or vegetables. Water is also frequently added as an ingredient to facilitate processing and to give the food its final form and texture.   Ingredient weighing and preparation   Ingredients are carefully selected according to a pet food manufacturer's specific recipe, which is formulated to deliver complete and balanced nutrition for cats and dogs and also to meet other requirements of the product such as the variety, age range or size range. Once the ingredients for a specific recipe are mixed they enter the can, pouch or tray. For some forms of wet food, a mix of water, thickening agents and flavours may be added to form a gravy or jelly during the cooking process.   There are several different types, or formats, of manufactured pet food including wet (can, pouch, tray), dry (extruded or baked), cold pressed and raw. The label will indicate if the pet food is 'complete' or 'complementary'. 'Complete' means the product contains all the nutrients a pet needs for healthy bodily function in each daily ration, whilst a 'complementary' pet food e.g. treats will need to be fed along other sources of food to provide the right nutrition. The method of production and the ingredients used varies according to format.   Sealing and cooking   The can, pouch or tray is then sealed and enters a cooking process. The temperature and length of cooking, also laid down in the legislation, are carefully controlled in order to prevent spoilage over the shelf life of the product, as well as to optimise the taste and protect the required nutritional content.   Cooling and labelling   After cooking products are cooled. Cans are labelled. Information on tray and pouch products is usually printed upon the packaging itself.   Storage and distribution   Individual containers are packed into boxes or trays and stored in warehouses before being dispatched to customers.   Pet food safety and quality   Whatever the pet food format, all pet foods are subject to strict legislation to ensure safe, quality products. In addition to the legislation, FEDIAF members follow industry Codes of Practice such as the Guide to the Manufacture of Safe Pet Food.   Source: FEDIAF

AFB International – News Release
Market Information

2+ MIN

AFB International – News Release

'Over the past year as AFB Interim President, Dale has shown an unwavering passion for the business, genuine care for the wellbeing, engagement, and development of our people, and a strong commitment to our customers' success. Dale has formally and informally led many functional and general manager positions across AFB over eight years. These extensive experiences have effectively prepared him to lead the global business.', said Brad Ellis, President and CEO of Ensign-Bickford Industries, Inc.   'I am grateful for the trust Ensign-Bickford Industries and the AFB International team have placed in me. I am excited to continue the progress we have made over the last year expanding our footprint, improving our customer responsiveness, and invigorating our innovation engine. Our organizational structure enables closer customer collaboration with focused R&D intent. The characteristics that have set AFB apart… best-in-class customer service & support, solving customer problems, product quality, and being the trusted palatability partner… will continue to be pillars of our success. I look forward to meeting and working with more customers across our business.', said Dale.   Dale joined AFB in 2016 as the Vice President of Strategy and Marketing, where he worked across all regions. Prior to joining AFB, Dale spent ten years at Gilbarco Veeder-Root, a Danaher Corporation subsidiary, where he held roles of increasing responsibility across multiple functional areas. Dale's early career was spent at Federal-Mogul and Caterpillar. Dale holds a Bachelor of Science degree in Mechanical Engineering and a Master of Science in Engineering Management from Missouri University of Science and Technology.   About AFB International   AFB International was founded in 1986 in St. Louis, Missouri, USA, with a vision to create the best palatants and make pet food taste great. Today, we are an international company with resource centers and production facilities designed to service pet food manufacturers worldwide. Our portfolio of palatants are formulated to deliver optimal performance for each customer's unique needs.   About Ensign-Bickford Industries   Ensign-Bickford Industries, Inc. (EBI), founded in 1836, is a privately owned high-technology conglomerate focused on space & defense, pet food science, and biotechnology. They participate in businesses relevant to the world's future and have multigenerational growth prospects.   Source: AFB International

The Global Pet Industry Meets in Bangkok for an Unparalleled Exhibition Experience
Market Information

2+ MIN

The Global Pet Industry Meets in Bangkok for an Unparalleled Exhibition Experience

Pet Fair South East Asia is a fully business-to-business trade show, providing the global pet industry with an international partnership hub for distribution, retail, and sourcing well beyond the ASEAN region. Located in Thailand's vibrant capital, Bangkok, the 2024 edition of the show will be held at the Bangkok International Trade and Exhibition Centre, spanning over 20,000 square meters of exhibition space.   Johannes C. Kraus from the organizer team states, 'We are looking forward to welcoming back the international pet industry to Bangkok at the end of October and providing an unparalleled industry experience for both exhibitors and visitors.'   Pet Fair South East Asia 2024 will feature 400 exhibitors from 45 countries, representing the entire pet industry value chain, including brands, OEM, ingredients, packaging, and machinery solutions. The 2024 show floor will also include dedicated country pavilions from the UK (by PetQuip), Italy (by Zoomark), Canada (by Pets Canada), USA (by IMEX), China (by Globus Events), Turkey, Japan, Korea, and Taiwan.   The global pet industry is meeting in South East Asia and invites you to be part of it.   Top reasons to participate include: One-Stop Shop: Meet 400 exhibitors from over 45 countries. Global Appeal: Share the show floor with 15,000 trade visitors from 75 countries. Industry Experts: Attend 30+ insightful conference sessions. Networking: Connect with old industry friends and forge new partnerships. Thai Hospitality: Experience the world-famous Thai hospitality.   Show Teaser Movie: https://www.youtube.com/watch?v=67Cg_kU_fqo
More Info and Free Visitor Registration: www.petfair-sea.com   Source: Pet Fair South East Asia

Functional properties of spray dried plasma (Part 4)
Micro Ingredients

7+ MIN

Functional properties of spray dried plasma (Part 4)

As previously mentioned, SDAP is an ingredient that presents high concentrations of essential amino acids and bioactive compounds, such as immunoglobulins, peptides, growth factors, enzymes, and metalloproteins. Due to its composition, this co-product also has an immunomodulatory, prebiotic, anti-inflammatory, and neuroprotective role.   There is still limited research on its role in the health of dogs and cats. However, in other species, especially in pigs and rodents, and even in humans, its main demonstrated actions refer to prebiotic effects in the intestine, through the elimination of pathogens, modulation of the microbiome, improvement of mucosal integrity, and effects on immunomodulation (Pérez-Bosque et al., 2016).   Part of the protective action of the SDAP is associated with the presence of IgG in its composition, which gives this ingredient an action of control in the population of pathogenic microorganisms and prevention of lesions on the intestinal mucosa. It was found that the ingestion of SDAP resulted in 5-10% of these biomolecules intact in dogs' feces, which suggests its action throughout the passage in the digestive tract (Rodriguez et al., 2007). In rats fed with diets containing 8% SDAP, an increase in microorganisms of the phylum Firmicutes was observed (Miró et al., 2007; Moretó et al., 2020), which are associated with the production of short-chain fatty acids, which helps maintain intestinal pH and regulate the growth of pathogenic microorganisms, with indirect effects on the intestinal immune tolerance of the animals.   Some authors associate the microbiome modulating effect of the SDAP to the presence of immunoglobulins and other bioactive compounds present in its composition, or that can be produced from the digestion process of this ingredient. These compounds would be responsible for reducing the population of pathogenic microorganisms (Han et al., 2009; Balan et al., 2011). On the other hand, other researchers suggest a prebiotic effect, meaning that the action of SDAP would be related to its selectivity, with an increase in beneficial microorganisms and a consequent reduction in pathogens (Pérez-Bosque et al., 2008; Moretó et al., 2020). These mechanisms still need to be better investigated, but regardless of this, in piglets in the weaning phase, it is widely used for these effects, since it reduces the mortality rate of animals, the frequency of diarrhea and minimizes the effects of post-weaning stress, due to its intestinal and immunological effects.   It is known that intestinal fermentative processes are directly related to the activation of the immune system and may lead to the induction of more inflammatory responses or, on the other hand, promote greater immune tolerance of the individual. This activation occurs by trans epithelial communication mechanisms in the gut, activated by microorganisms or fermentation products, causing a response cascade activated by several cytokines, which can activate more or less inflammatory responses. Figure 1 shows some cytokines and their effects on inflammation.   Figure 1: Relationship of pro-inflammatory (black arrows) and anti-inflammatory (red arrows) cytokines. Some cytokines exhibit dual function, as can be seen. Original image published by de Subbarao (2021).   In two studies in rats fed with 8% SDAP, the prebiotic and immunity effects of SDAP were evaluated (Miró et al., 2017; Moretó et al., 2020). In the first, the authors observed a reduction in pro-inflammatory cytokines, such as IL-2, IL-6, IL-7, and MCP-1, and an increase in the expression of anti-inflammatory cytokines, such as IL-10, in the intestinal mucosa (Miró et al., 2017). Already in the second study, the authors included 8% SDAP in the diet of rats and verified a prebiotic effect, characterized by increased populations of Lactobacillus spp. and Blautia spp. which are directly related to the production of short-chain fatty acids, accompanied by increased expression of immune tolerance markers of intestinal dendritic cells and macrophages, and also of the cytokines IL-10 and TGF-β, both related to greater immune tolerance. Similar results were also observed in fish and pigs by other authors (Tran et al., 2008; Tapia-Paniagua et al., 2020).   In a recent study with healthy dogs, it was observed that feeding a 2% SDAP blend associated with prebiotics and probiotics had beneficial effects on fecal quality and immune function of the animals, with increased fecal IgA and CD4:CD8 T lymphocyte ratio in the group that consumed the blend. Modulation of the fecal microbiota has also been observed for some genera of the phylum Firmicutes spp. and other groups considered to produce short-chain fatty acids (Lee et al., 2022). The increase in IgA production is also related to the effects of additives having an effect on the gut microbiota, and a possible mechanism of activation of regulatory cytokines, such as IL-6 (a dual function cytokine), IL-10 and TGF-β.   Because of the high protein value of SDAP and its effects on intestinal health and immunity, more recently, some studies investigating its activity in neuroprotection in senior individuals have been published. The aging process in humans and some animal species, such as dogs and cats, is similar, which is characterized by advancement in neurological degeneration processes and in a chronic subclinical inflammatory process, called inflammageing, which affects in a general way several systems of the organism and predisposes to chronic degenerative diseases. In a study conducted with mice predisposed to premature aging of the SAMP8 strain, it was observed that providing 8% SDAP was able to minimize the impacts of aging on the animals. In this study, SDAP contributed to the improvement of cognitive function, verified through short and long-term memory tests, in addition to the reduction of pro-inflammatory cytokines (TNF-α, IL-1β and IL-6, NFk-β), and the increase of IL-10, related to anti-inflammatory actions (Garcia-Just et al., 2020), in a similar manner to its gastrointestinal effects mentioned above. In this study, the authors further observed that the animals fed with SDAP showed higher concentration of adhesion molecules at the blood-brain barrier (ZO1 and E-cadherin), which are related to a greater protection of the nervous system from the permeability of macromolecules, which may accelerate the inflammageing process. Figure 2 shows the main results of this study.     Figure 2: Results of including 8% SDAP in the diet of mice predisposed to premature aging (SAMP8) versus Control (CTL) group, at 2 (2M) and 6 (6M) of age, on cytokine gene expression (A) and short- and long-term memory tests (B). Results published by Garcia-Just et al. (The Journal of Nutrition, Volume 150, Issue 2, February 2020, Pages 303-311).   Although there are few studies specifically in dogs and cats, investigating its functional properties on intestinal health markers, immunity and cognitive functions, in the scientific literature of the last 20 years, approximately 55 published studies are found, specifically with investigations of this ingredient on the responses mentioned above, mainly in pigs and rats, evidencing its effects. This way, due to its multifunctionality, SDAP has potential applications in pet food that have not been explored much, especially in extruded foods, which are the basis of more than 90% of pet food nowadays. To summarize the data presented in the 4 parts of this article published in Pet Food Brazil Magazine, in Figure 3, it can be verified, in summary, the different functions of the SDAP and the species studied so far.     Figure 3: Effects of SDAP studied in different animal species.   By Ricardo Souza Vasconcellos and Lucas Ben Fiuza Henríquez - APC Source: All Pet Food Magazine   References: Balan, P., Han, K.S., Rutherfurd-Markwick, K., Singh, H., Moughan, P.J. Ovine serum immunoglobulin has immunomodu-latory effects in growing rats gavaged with Salmonella enteritidis. J Nutr. 2011, 141, 950-956. https://doi.org/10.3945/jn.110.131433. Balan, P., Staincliffe, M., Moughan, P.J. Effects of spray-dried animal plasma on the growth performance of weaned piglets—A review. J Anim Phys Anim Nutr 2021, 105, 699–714. https://doi.org/10.1111/jpn.13435. Garcia-Just, A., Miró, L., Pérez-Bosque, A., Amat, C., Polo, J., Pallàs, M., Griñán-Ferré, C., Moretó, M. Dietary spray-dried porcine plasma prevents cognitive decline in senescent mice and reduces neuroinflammation and oxidative stress. J Nutr 2020, 150, 303–311. https://doi.org/10.1093/jn/nxz239. Han, K.S., Boland, M., Singh, H., Moughan, P.J. The in vitro anti-pathogenic activity of immunoglobulin concentrates extracted from ovine blood. Applied Biochemistry and Biotechnology 2009, 157, 442–452. https://doi.org/10.1007/s12010-008-8352-7. Lee, A.H., Lin, C., Do, S., Oba, P.M., Belchik, S.E., Sstellman, A.J., Schauwecker, A., Swanson, K.S. Dietary supplementation with fiber, 'biotics,' and spray-dried plasma affects apparent total tract macronutrient digestibility and the fecal characteristics, fecal microbiota, and immune function of adult dogs. J Ani Sci 2022, 100, 1 -15. https://doi.org/10.1093/jas/skac048. Maijó, M., Miró, L., Polo, J., Campbell, J., Russell, L., Crenshaw, J., Weaver, E., Moretó, M., Pérez-Bosque, A. Dietary plasma proteins attenuate the innate immunity response in a mouse model of acute lung injury. Brit J Nutr 2012, 107, 867–875. doi:10.1017/S0007114511003655. Miró, L., Garcia-Just, A., Amat, C., Polo, J., Moretó, M., Pérez-Bosque, A. Dietary animal plasma proteins improve the intes-tinal immune response in senescent mice. Nutrients 2017, 9, 12. https://doi.org/10.3390/nu9121346. Moretó, M., Miró, L., Amat, C., Polo, J., Manichanh, C., Pérez-Bosque, A. Dietary supplementation with spray-dried porcine plasma has prebiotic effects on gut microbiota in mice. Scientific Reports 2020, 10, 1. https://doi.org/10.1038/s41598-020-59756-z. Pérez-Bosque, A., Polo, J., Torrallardona, D. Spray dried plasma as an alternative to antibiotics in piglet feeds, mode of action and biosafety. Porcine Health Management 2016, 2, 16. https://doi.org/10.1186/s40813-016-0034-1. Rodriguez, C., Blanch, F., Romano, V., Saborido, N., Rodenas, J., Polo, J. Porcine immunoglobulins survival in the intestinal tract of adult dogs and cats fed dry food kibbles containing spray-dried porcine plasma (SDPP) or porcine immunoglobulin concentrate (PIC). Anim Feed Sci Tech 2007, 139, 201–211. https://doi.org/10.1016/j.anifeedsci.2007.01.012. Tapia-Paniagua, S. T., Balebona, M.C., Firmino, J.P., Rodríguez, C., Polo, J.; Moriñogo, M.A., Gisbert, E. The effect of spray-dried porcine plasma on gilthead seabream (Sparus aurata) intestinal microbiota. Aquac. Nutr. 2020, 26, 801–811. Tran, H., Anderson, C. L., Bundy, J. W., Fernando, S. C., Miller, P. S., & Burkey, T. E. (2018). Effects of spray-dried porcine plasma on fecal microbiota in nursery pigs. Journal of Animal Science, 96, 1017–1031. https ://doi.org/10.1093/jas/skx034

Cutting-edge technologies in plastic recycling
Trends

4+ MIN

Cutting-edge technologies in plastic recycling

By María Candelaria Carbajo

Technologies approved by the EFSA for recycling PET plastics   The panel of the European Food Safety Authority considers various post-consumer PET and polyolefin recycling technologies optimal for use, a crucial factor in the EU since only packaging made from plastics recycled by processes approved by the EFSA can be used legally. Let's get to know some of the approved and most used technology processes for recycling PET plastics.   Kreyenborg and his infrared approach   Kreyenborg IR Clean+ technology for recycling post-consumer PET consists of heating and decontaminating PET flakes using a rotary infrared dryer under an air flow, up to a defined temperature. The flakes are then decontaminated in a finisher under airflow and high temperature. This process has been approved for the creation of thermoformed trays and cups to distribute beer, wine, coffee, juices, fruits, vegetables, desserts, meats, cooked and raw dairy products, drinking water, and carbonated beverages.   Starlinger Technologies   Starlinger, one of the leading recycling machinery companies, offers the deCON process. In this, the flakes are preheated in a batch reactor before being introduced into the solid-state polycondensation (SSP) reactor, which operates continuously under vacuum. The entire process is executed with specific parameters of temperature, pressure, gas flow, and residence time.   Starlinger also introduces iV+ technology. In this process, the flakes are first pelletized, dried, and continuously crystallized in a reactor under airflow and high temperature. Subsequently, the flakes are introduced into an extruder at high temperature and under vacuum for some time, and the plastic is granulated. Then, the granules are crystallized at high temperatures in a continuous reactor under atmospheric pressure. Finally, the crystallized granules are preheated in a reactor before being transferred to a semi-continuous SSP reactor operating in a vacuum at high temperatures for a certain period.   EREMA and its multiple processes   EREMA's approved recycling technologies for PET are several. The EREMA Basic process consists of continuously feeding PET flakes into a reactor equipped with a rotating device, which operates in a vacuum at high temperatures. After a certain time in the reactor, they are continuously transported to an extruder, where they are melted. Finally, the product is filtered and pelletized.   Another EREMA technology is MPR + DS, which consists of introducing flakes into a reactor equipped with a rotating device, which operates in a vacuum at high temperature and where, after a specific time, they crystallize. Then, they are introduced into a twin-screw extruder, to be melted and extruded into balls or sheets. EDEMA also has MPR technology, which covers the first part of the process detailed above, in which the flakes are processed in a reactor equipped with a rotating device.   EREMA's Vacurema Prime is another of the approved processes. In this, the flakes are introduced into twin batch reactors, where they are heated for a certain time, possible contaminants are vaporized and the PET flakes are crystallized. The twin reactors then take turns moving the flakes to a continuous reactor in a constant back-and-forth process, where they are heated and decontaminated. Finally, they are transferred to an extruder, where they are melted and the melt is filtered before granulating the plastic.   Closed-loop polyolefin recycling technology   The panel also approved a process known as CAPEC, Boxes and Pallets in a Circular Economy. This involves recycling previously cleaned food-grade high-density polyethylene (HDPE) and polypropylene (PP) boxes into new boxes with up to 100% recycled content to store fruits and vegetables at room temperature or below.   The recycling process is simple: sorted and clean boxes are crushed into flakes, washed with drinking water at room temperature, dried with a centrifuge, ground, and packaged in bags. Or, if the desired result is pellets, the cartons are crushed, washed with potable water at room temperature, dried with a centrifuge, ground extruded, filtered, and packaged in bags. The resulting flakes or granules may or may not be mixed with virgin HDPE or PP before the dye is added, and the plastic is injection molded into new boxes.   BONUS: chemical technology can take PET recycling to another level   In contrast to mechanical technology, we find chemistry, which, through innovative processes, offers a second chance to non-recyclable plastic waste, converting it into high-quality material for the chemical and food industries. In the case of PET, unlike single-use plastics, it is versatile and can be reused infinitely. It accounts for about 7.4% of all plastics and is widely used in food packaging materials, films, and fabric manufacturing. Chemical recycling is presented as a purer alternative that ensures that the containers made with this procedure are suitable for reuse for food packaging.   Currently, only a small portion of PET is recycled, mostly transparent and colored bottles, due to limitations in the initial waste selection process. However, the ChemPET project proposes a solution with the implementation of chemical recycling. This technology breaks down plastic polymers back to their basic monomeric form and purifies them. It then returns it to the original polycondensation process, essentially replacing pristine fossil resources. That is, it transforms PET waste into a valuable resource to create a new virgin PET and achieves this by producing a stable and safe intermediate, known as BHET, which allows a new polymerization into PET. The resulting product, chemically recycled PET (crPET), matches the quality of virgin polymers and is even suitable for food-grade applications.   Conclusion   Certified circular plastics can be an important tool to help boost plastic waste recycling and improve plastic recycling rates locally and internationally. But, to achieve this, it is necessary to promote the development and access of various companies in the pet food industry to these types of procedures, optimizing costs and processes so that they can remain competitive in the market.   Source: All Pet Food

The interview - Scott Krebs, President of Wenger Group
Interviews

5+ MIN

The interview - Scott Krebs, President of Wenger Group

Scott, tell us a little bit about your professional career and how you arrived and rose to your current position at Wenger Group.   lived most of my life in Sabetha, Kansas, which has an incredible amount of industry professionals per capita. One of those industries in my hometown happens to be the Wenger Group. Because Sabetha is centrally located among many US pet food producers, I was aware of the pet food industry at a young age. always loved our companion animals and our family currently has three Australian shepherd-husky mix breeds that are truly part of my family. I obtained a mechanical engineering degree from Kansas State University and promptly returned to my hometown. I was an associate at Extru-Tech, Inc. for 32 years gaining knowledge in the various fields of project engineering, international sales, and brand management. I was honored to be appointed as President of Wenger Group in June 2023.   How does your background in the pet food industry help you lead the Wenger Group?   Process Solutions with emphasis on extrusion cooking, drying, coating, and cooling – especially for pet foods and treats – has been a passion for my entire 33-year career. Throughout that time, I've been fortunate to work with some incredibly knowledgeable extrusion cooking experts and some of the most forward-thinking and well-managed pet food producers in the world. From early in my career, I understood the importance of listening intently to understand customer needs, wants, and desires and collaboratively reaching solutions that meet their goals.   Wenger's corporate focus is to provide customers with an 'unparalleled customer experience.' Although Wenger is a well-established and trusted name in the industry, we cannot be content with past success. Our customers face market and competitive challenges, and we must stay ready with updated solutions that can enable our customers to be successful.   What do you think is the current main challenge among Latin American producers?   see a growing opportunity in this region for foods and treats with higher levels of fresh meat content, unique inclusions, and increased palatability. Achieving these types of products requires a more advanced knowledge of extrusion cooking and drying. Our customers can enjoy first-mover advantages by working with nger to produce unique (and higher value) products for their market. Demand for traditional kibble will continue to be strong, but producers who can offer a wider range of foods and treats within a single flexible equipment architecture can be even more successful in Latin America.   How can producers know whether to use twin-screw or single-screw extruders for pet food or treats?   The answer to this starts with knowing the types of desired product characteristics (now and in the future). A single screw extruder is the workhorse in the industry around the globe. They are very effective for high volumes of established products while at the same time offering variability in recipe management. However, if a customer wants to create many different types of foods and treats - with at times even further ingredient and processing flexibility - from the same extruder, then we may suggest twin screw technology. The decision is not about which technology is better because both deliver on metrics all companies measure such as safety, performance, and quality, but rather about the selection of the correct tool to accomplish the customer's current and future states of their business model.   It's also important to note that choosing the right holistic process solution (including drying, coating, cooling, and process controls) should be considered as an equally important decision to that of the extrusion system alone. For that reason, Wenger Group employs many process solution experts who were former customers utilizing extrusion technology. Our Process Group SMEs (subject matter experts) are equipped through education, experience, and frankly the 'school of hard knocks' that provide valuable insight into various available integrated process solutions.   What new initiatives are the Wenger teams focused on?   As part of our overall customer experience initiative, we are focused on technology innovation, manufacturing excellence, and expanding our process knowledge. We are designing and commercializing many offerings including the new PetFLEX™ extrusion system, improved control systems complemented with data analytics, and MES (Manufacturing Execution Systems) overlay for Wenger extruders and dryers. We also have decarbonization modifications for dryers including the use of high temperature heat pumps. In manufacturing, we are implementing processes to decrease lead times while enabling us to use newer, more sustainable materials. Wenger's reputation for extrusion process expertise is well deserved, but we stay diligent in understanding the changing demand for ingredients (including alternative proteins), palatability requirements, shapes, textures, and coatings. As we partner with customers, we try first to understand their needs, wants, and desires – and then we refine and/or recommend processes and hardware accordingly to meet and often exceed those expectations.   How do you support customer Research & Development?   Wenger customers (globally) are constantly developing new products to be successful. Enabling customer R&D has been core to our company for over 60 years, mostly through the Wenger Technical Center, located in Sabetha. For decades, producers of extruded pet food, aquatic feed, and human food have used the Technical Center to confidentially develop new product ideas in a facility with production-scale equipment. This is important because products developed in a small-scale test lab may not translate well into a full-size extrusion system. Plus, at the Technical Center, customers have access to the Wenger process team that can help with ingredient selection, process variables, extrusion parameters, and other critical aspects. We've been told numerous times that the Wenger team helped a customer achieve something they probably couldn't have done on their own at scale and speed to execution. As mentioned earlier, it is woven into our DNA to provide an 'Unparalleled Customer Experience' in all aspects of our business. We are a passionate, caring group that is honored to assist our customers!   What market trends do you see emerging over the next 5 years?   Globally, the trends for pet foods will include more variability in ingredient selection, breed-specific diets, increased palatability, increased nutrition, and treats with unique shapes, colors, and fills that all add to our companion animal's life-long well-being. Pet food producers – like most companies – also have sustainability initiatives and responsibilities that will demand technology solutions that reduce energy usage and are carbon-smart. Processing flexibility & agility will be paramount. Customers want to produce multiple products, with unique ingredients, on the same equipment, and with the same set-up, if possible, to optimize uptime. In other words, producers will increase their product offerings while decreasing production costs. Here at the Wenger Group, we embrace the challenge, and we look forward to working with our customers on these opportunities.   Source: All Pet Food Magazine

Category 3 Animal Fat - an important Pet Food Ingredient
Animal Origin

2+ MIN

Category 3 Animal Fat - an important Pet Food Ingredient

Animal by-products (ABPs) Animal by-products (ABPs) are materials of animal origin that people do not consume. When they do not enter the human food chain, in Europe, animal by-products are classified into three categories: Category 1, Category 2 and Category 3 depending on the source of the raw material and the intended use[i]. The pet food industry can only use Category 3 ABPs.   Category 3 ABPs are from animals declared fit for human consumption. These are ideal pet food ingredients due to their high nutritional and energetic value and should be used in the best possible way to preserve resources. Category 1 and 2 animal fats are forbidden for animal feeding for safety reasons but allowed for biofuel production.   The Vital role of Category 3 animal fats in Pet Food Category 3 animal fats are essential raw materials for our pets' diets. They provide a source of energy and palatability but above all essential fatty acids. They are subject to strict requirements on sourcing and collecting, animal origin materials processing, and control. Category 3 animal fats cannot be easily replaced as a pet food ingredient.   The EU & The Pet Food Industry's Waste Hierarchy FEDIAF firmly believes that food, such as Category 3 animal fats, which is not intended for human consumption, should be repurposed according to the food waste hierarchy, i.e.:  pet food (re-use animal feed) rather than energy (recovery) as indicated below[ii].  This sits well above energy use in the EU's own hierarchy of most-preferable options for food waste disposal.     The Pet Food Industry and the Future Unfortunately, there is increasing pressure due to Category 3 animal fats being used in other sectors such as biofuels, which are much lower in terms of waste hierarchy.  The Pet Food Industry will continue to communicate the importance of Category 3 animal fats in pet food. They are vital ingredients, which contribute to our circular business model and they cannot easily be replaced.   Source: FEDIAF

Rendering in pet food: a path towards sustainability
Trends

5+ MIN

Rendering in pet food: a path towards sustainability

By María Candelaria Carbajo

Various studies affirm that meat-based diets are not sustainable, and the truth is that today, most pets eat a carnivorous diet (or based on products made with meat). Facing with this problem, the pet food industry seems to be one of the most involved since statistics and studies carried out worldwide indicate that croquettes, the most chosen food for dogs and cats, are made, in a higher percentage, based on meat, a highly influential factor in positioning the market as the consumer of ⅓ of the meat that humans consume (considering that animals consume ⅕ of what we do).   Since dealing with this situation, the rendering process has been growing increasingly as an alternative to reduce the footprint and pollution produced by the pet food industry, seeking to transform animal by-products into useful and quality ingredients.   What is rendering?   Rendering is known as the industrial process that seeks to treat animal by-products to reuse them since, otherwise, they would be discarded. Through their heat treatment and physical transformation that destroys pathogens, removes moisture, separates solids and lipids or fats/oils, and more, rendering transforms inedible meat products into usable materials such as fuel, pet food, and livestock feed, creating a highly sustainable alternative.   Its importance for challenging environmental impact   In the United States, for example, rendering is vital, since around 50% of an animal is inedible (NARA, 2020). With rendering, instead of wasting this material, it is recovered and reused to obtain oil, fat, protein products, and even for the production of other industries, such as beauty or fuel. This is how widespread the use of products obtained by rendering is: not only are they nutritionally fed to livestock, pigs, chickens, and other animals, but they also offer sustainable alternatives for trucks, trains, cars, and ship mobility.   Rendering: benefits and impact   This process allows huge volumes of meat scraps and other meat waste to be kept out of landfills, reducing carbon emissions, greenhouse gasses, food waste, and more. Broadly speaking, rendering contributes to the three sustainability pillars:   Environment   Recovering meat and animal carcass scraps that would otherwise be discarded, rendering reduces the food production footprint, saves landfill space, and helps minimize the environmental impacts of the livestock industry. On the other hand, it contributes to water recovery, since it recuperates and cleans valuable water that, if not for rendering, would contribute to byproduct decomposition and cause water contamination. Additionally, rendering evaporates moisture from raw materials and processes all runoff and wash water for specific treatments.   Society   By recovering and transforming animal remains into new, sellable products, rendering impacts market products and, consequently, consumption. At the same time, it creates stable jobs, many of them in rural areas, due to the location needs of this type of factories, counteracting city gentrification. Furthermore, this must happen in areas close to meat processing factories, since, due to the perishable nature of these products, they cannot be transported long distances or exported, directly impacting local job creation. Economy   Rendering can improve the industry economy, but also, and mainly, the local economic context and the people who are impacted by the creation of these jobs previously mentioned.   What does a rendering process consist of?   Heat treatment and physical transformation: Animal by-products are subjected to heat treatment, usually through cooking or boiling processes to break down animal tissues and begin the transformation process. Destroying pathogens: Through high temperatures used in processing, pathogens present in the products are eliminated. Moisture removal: Moisture is removed from animal by-products to increase the shelf life of processed products. Separation of solids and lipids/fats/oils: During processing, the mixture is separated into several components. Solids, including proteins and minerals, are separated from lipids, fats and oils to continue the production of various products.   Rendering products: examples   Meat and bone flavor: It is used to produce food for birds, pets, and livestock for its amino acid profile as an organic fertilizer due to its high concentration of nitrogen, calcium, and phosphorus. This flour is an alternative renewable energy source, due to its high caloric content and can be made from beef, poultry, or fish meat, for example. Blood: This can be from cows or pigs, for example, and can be dried whole or separated into blood meal or plasma products. Blood meal is a dry powder used in aquaculture, poultry, and piglet feeding, and as an organic fertilizer, due to its high protein and nitrogen content. Cattle blood collection occurs after the edible parts are separated, dried, and turned into blood flour. This facilitates product incorporation into animal diets. The high protein content is ideal for livestock-fed plant by-products, forages, and cereal diets. Plasma: Plasma is a highly functional protein ingredient obtained from blood and can be used in the production of animal and pet feed to improve digestion, breathing, and reproduction. This is only one blood component and excludes others, such as red blood cells. Tallow: Tallow is cattle-solidified and processed fat. It is used to remove impurities. Beef tallow, for example, at room temperature, has a waxy texture similar to coconut oil or lard. In addition, it can be stored without refrigeration in airtight containers for several months without spoiling. It is ideal for biofuel production, a renewable, clean-burning diesel fuel substitute; manufacturing livestock and poultry feed and pet food, and producing soap. Tallow acids can also be used in a variety of products. Feather flavor: It is a by-product of poultry processing, which is made by hydrolyzing feathers at high temperatures and pressure to sterilize them, then grinding and drying them. It is a valuable source of protein and an ingredient for poultry, aquaculture, livestock feed, and pet food.   Conclusion   The rendering industry gives value to animal parts that are not normally used for human consumption by processing them into ingredients for pet food. Its sustainability benefits are clear and can be precisely analyzed, and that is why the rendering industry is increasingly dynamic and constantly changing. Year after year, new approaches and initiatives emerge, because both the environment and consumers seek to choose products committed to reducing the carbon footprint of their choices. Faced with this demand, rendering is presented as a highly valuable alternative to find a new life for those ingredients and raw materials that, until now, were discarded.   Source: All Pet Food

Schenck Process FPM is becoming Coperion
Market Information

2+ MIN

Schenck Process FPM is becoming Coperion

For decades, our industry experts have made our solutions perform the best for your processes. Together as Coperion, we will bring you more resources and unmatched technologies – from a combined team with the knowledge and experience to help you define what comes next.   The world's best process technology brands from one source   Under the Coperion banner, we're combining the flagship Schenck Process FPM brands you know and trust—such as Raymond Bartlett Snow, Stock, Baker Perkins, Kemutec and Mucon—with the proven technology brands of Coperion. It's a broader, deeper portfolio that's going to enhance our ability to deliver the end-to-end process solutions we're known for around the world. An overview of Coperion and its many proven technology brands       Qlar – formerly the Schenck Process Group, is not part of this Schenck Process FPM transition   When Hillenbrand purchased Schenck Process Food and Performance Materials (FPM) in September 2023, we joined together our global food expertise and U.S.-focused performance materials expertise. While Qlar's rebrand coincides with the timing of our rebrand to Coperion, they are unrelated.   Our name is changing. We are not.   Transitioning to the Coperion brand doesn't mean we're going away. Far from it—we are focused on leveraging new opportunities across our portfolio to deliver end-to-end solutions that meet your needs. The same expertise, support, service and hands-on approach you've come to expect from us will continue. If you're an existing customer, you can look forward to continued partnership with the team you know. If you're looking for a process solution provider, now you've got more reason to work with us.   Source: Coperion

β-Glucans and MOS in Pet Food: Origin, Properties, Benefits
Formulation

5+ MIN

β-Glucans and MOS in Pet Food: Origin, Properties, Benefits

Yeast-Based Ingredients in Pet Foods   Yeast-based ingredients derived from ethanol production have been widely used in pet foods for decades, mainly as a source of protein and other nutrients (such as B-complex vitamins) and as a palatability enhancer. However, yeast has typical components in its structure that make up the cell wall: β-glucans and mannan-oligosaccharides (MOS). The concentration and availability of these carbohydrates vary according to the type of yeast (Saccharomyces cerevisiae or others) and the fermentation process (brewers, bakers, molasses, distillers' grains, etc.), as well as the following technologies applied to obtain different final products (inactive dry, autolyzed, hydrolyzed, etc.).   β-Glucans   The β-glucans in the yeast cell wall are β-1,3 and 1,6-glucans, different from those found in cereals (such as oats, bran, and others), which are β-1,4 and 1,3-glucans. This physicochemical difference will affect their biological function because branched or linear β-1,4-glucans have limited activity (major proportion in plant cells), while β-1,3-glucans with additional branching have the greatest immunomodulatory effect (PETRAVIĆ-TOMINAC et al., 2010). Thus, the β-glucans in the cell wall of Saccharomyces cerevisiae consist mainly of β-1,3-glucans linked in a central backbone with β-1,6-glucan branches of varying sizes (PETRAVIĆ-TOMINAC et al., 2010), which in turn are linked to manno-proteins, serving as an anchor for the structure and integrity of the manno-protein layer (MAGNANI & CASTRO-GÓMEZ, 2008).   MOS   The mannan-glucan complex will maintain the primary stability of MOS as it is and its insolubility in water. This is crucial for its biological function in the animal's gut. The main known mode of action of MOS is to serve as a binding site for pathogenic bacteria, preventing their adhesion to the intestinal epithelium and subsequent colonization and infection (MORAN, 2004). Bacteria such as Salmonella and E. coli use type 1 fimbriae, a mannose-specific lectin, to recognize glycoproteins on the surface of enterocytes (MORAN, 2004). Thus, this mechanism controls and reduces the bacterial enteric load and infection.   MOS is widely referred to and classified as a prebiotic in the literature; however, it may be possibly misunderstood, as the definition of a prebiotic is 'a non-digestible food ingredient that beneficially affects the host by selectively stimulating the growth and/or activity of one or a limited number of bacteria in the colon and thus improves host health' (definition by Glenn & Roberfroid, 1995). Subsequently, the concept was updated by the International Scientific Association of Probiotics and Prebiotics (ISAPP) as: 'a selectively fermented ingredient that results in specific changes in the composition and/or activity of the gastrointestinal microbiota, thereby conferring health benefit(s) to the host.' According to ISAPP, the most studied and used prebiotics are inulin, fructooligosaccharides (FOS), galactooligosaccharides (GOS), and more recently, human milk oligosaccharides (HMOs).   Benefits of Pet Food   Studies on dogs in the literature have reported the benefits of MOS supplementation related to changes in the gut microbiota (significantly increasing beneficial bacteria and decreasing pathogenic bacteria), digestive system (intestinal integrity, reduced fecal odor, and improved stool quality), modulation of immune system responses (phagocytic activity, interleukins, immunoglobulins), among others (SWANSON et al., 2002; GRIESHOP et al., 2004; MIDDELBOS et al., 2007; PAWAR et al., 2017; THEODORO et al., 2019). However, many studies report the use of a yeast cell wall product (a combination of β-glucans and MOS) or do not fully clarify the composition of the MOS product used. This could lead to a misinterpretation of the mode of action and benefits of MOS vs. β-glucans.   The body does not synthesize β-glucans, so they must be recognized by the immune system, inducing immune responses (PETRAVIĆ-TOMINAC et al., 2010), known as immunomodulators. The process begins with recognition by phagocytic cells (macrophages, monocytes, dendritic cells, neutrophils, natural killers) with a toll-like receptor on their cell surface, which recognizes microbial patterns and induces an immediate innate immune response. The structure that allows recognition by the immune system is the pathogen-associated molecular patterns (PAMPs), and among the best known are β-glucans, which trigger responses to protect the host against pathogen invasion, characterizing innate immunity (MAGNANI & CASTRO-GÓMEZ, 2008). After this activation and phagocytosis, the phagocyte presents a processed antigen fragment. It stimulates a chain response by releasing pro-inflammatory cytokines and activating the production, release, and mobilization of additional phagocytic cells (produced in the bone marrow) (PETRAVIĆ-TOMINAC et al., 2010), phagocytic activity, and other cell-mediated immune responses.   This immunomodulatory effect means training the innate immune system and preparing it for a faster, better, and smarter response to challenges (PETRAVIĆ-TOMINAC et al., 2010). The practical result is reducing the inflammatory process (costing less to metabolism), controlling infections and their consequences (oxidative stress, cell damage, etc.), and improving the production of immunoglobulins and antibodies (against specific pathogens/antigens or vaccine titers).   Several purified and concentrated β-glucan products are available, and their immunomodulatory effect has been proven over the years, as well as when β-glucans are complexed with MOS in the yeast cell wall. These benefits seem essential for puppies (due to the developmental stage of the immune system and intestinal tract, as well as the intense vaccination period), elderly animals (due to the susceptibility of the immune system at advanced ages), animals with intestinal problems, or diseases that can cause a depression in immune response.   Conclusion   MOS and β-glucans are key components of yeast products. Their composition, concentration, and availability are closely related to the type of yeast they come from. MOS and β-glucans benefit pet food diets due to their interesting properties for balancing microbiota, preserving intestinal health, and modulating the immune response. Having a deeper understanding of these key properties helps to better appreciate them in pet food applications and allows for their tailored use to address specific challenges that companion animals face, such as growth, reproduction, and recovery.   Source: ICC Animal Nutrition   References Grieshop, C.M, et al. Gastrointestinal and immunological responses of senior dogs to chicory and mannan-oligosaccharides. Arch Anim Nutr. 2004 Dec;58(6):483-93. doi: 0.1080/00039420400019977. International Scientific Association of Probiotics and Prebiotics (ISAPP). Consulted on September 19th, 2023. https://isappscience.org/for-scientists/resources/prebiotics/ Magnani, M. & Castro-Gómez, R.J.H. β-glucans from Saccharomyces cerevisiae: constitution, bioactivity and obtaining. Semina: Ciências Agrárias, Londrina, v. 29, n.3, p. 631-650, jul./set. 2008. Middelbos, I.S. et al. A dose-response evaluation of spray-dried yeast cell wall supplementation of diets fed to adult dogs: effects on nutrient digestibility, immune indices, and fecal microbial populations. J Anim Sci. 2007 Nov;85(11):3022-32. doi: 10.2527/jas.2007-0079. Moran, C.A. Functional components of the cell wall of Saccharomyces cerevisiae: applications for yeast glucan and mannan. In book: Nutritional biotechnology in the feed and food industries, Nottingham University Press, pp.283-296, 2004. Pawar, M.M. et al. Effect of dietary mannanoligosaccharide supplementation on nutrient digestibility, hindgut fermentation, immune response and antioxidant indices in dogs. J Anim Sci Technol. 2017 May 11;59:11. doi: 10.1186/s40781-017-0136-6. Petravić-Tominac, V. et al. Biological effects of yeast β-glucans. Agriculturae Conspectus Scientificus, n. 75, v. 4, 2010. Swanson, K.S. et al. Supplemental Fructooligosaccharides and Mannanoligosaccharides Influence Immune Function, Ileal and Total Tract Nutrient Digestibilities, Microbial Populations and Concentrations of Protein Catabolites in the Large Bowel of Dogs. J Nutr. 2002 May;132(5):980-9. doi: 10.1093/jn/132.5.980. Theodoro, S.S. et al. Effects of the solubility of yeast cell wall preparations on their potential prebiotic properties in dogs, PLoS ONE 14(11):

Popular Functional Ingredients in the Pet Food Industry
Formulation

2+ MIN

Popular Functional Ingredients in the Pet Food Industry

This trend is fueled by consumers' increasing attention to health issues, both human and pet. An ingredient is categorized as functional if it provides health benefits beyond basic nutrition when included as part of a complete and balanced diet.2 Examples of functional ingredients commonly used in the pet food industry include turmeric, chicory root, brewer's yeast, and marine oils.   Turmeric Turmeric is a spice derived from the roots of the Curcuma longa plant.3 This functional ingredient has gained considerable attention in the pet and human food industries due to its health-promoting properties. Curcumin, the active ingredient of turmeric, has been proven to be effective in dogs with naturally occurring osteoarthritis.4 In addition, curcumin has been shown to have antioxidant and anti-inflammatory effects.5   Chicory Root The root of the chicory plant is a naturally occurring prebiotic used commonly in pet food as a source of inulin.6 Research has shown that inulin derived from chicory root is more beneficial to host health than synthetic inulin and favors the growth of certain species of Bifidobacterium and Lactobacillus.7 Prebiotic ingredients help to support the growth and maintenance of healthy bacteria living in the gut.8 In addition, prebiotics have been observed to be effective in the enhancement of the immune system.9   Brewer's Yeast Historically, the pet food industry has used brewer's yeast as a palatability enhancer; however, recent research has shown that brewer's yeast also has immunomodulatory and gut health-promoting effects.10-12 Brewer's yeast supplementation results in beneficial changes in markers of intestinal function.13,14 In addition, yeast products may also boost antioxidant activity in cats and dogs due to their β-glucan and mannan content, which are thought to be the main actors in the antioxidant capacity of yeasts.15   Marine Oils In pet food, the use of marine oils has gained traction due to its EPA and DHA contents.16 It is known that supplementation of EPA and DHA improves the skin and coat quality of dogs with skin disease.17,18 In addition, EPA and DHA have been shown to have anti-inflammatory effects in dogs with heart and hip diseases.19-21 Supplementation of DHA-concentrated marine oil has also been shown to be effective in supporting the cognitive health of puppies.22    The incorporation of functional ingredients into pet foods, treats, and supplements has grown in recent years. As consumer knowledge of animal health and diet quality has improved, so has the desire to maximize their quality of life.23   Source: BSM Partners

Customer experience in pet food, from 0 to 100 in degree of value for brands
Market Information

3+ MIN

Customer experience in pet food, from 0 to 100 in degree of value for brands

By María Candelaria Carbajo

Thanks to the pandemic, some of the points that consumers consider most important today were revealed: timely shipping, adequate information, and quick customer service, among others. Think about airlines, for example. It is no longer strange to hear someone you know recommend avoiding certain platforms or companies because 'if there is a problem, they never answer.' This applies, and will eventually apply, to all industries. Yes, even ours, if we consider that pets are increasingly important in the lives of their owners!   Consumer experience: a branding (and marketing and sales) strategy   With digital strategies, a brand's touch point with its customers (direct or not) constantly multiplies. What was previously known as a mere means to obtain new potential, known as the sales funnel, today is also an essential space to constantly feed the link with a phase even after the first purchase. The truth is that the more we know about our potential consumers, the better experiences we can offer.   Customer experience is one of the main factors when it comes to retaining clients. And, if someone who buys from us again is one of the most economical (in terms of profitability), we must put our efforts there to be able to retain them. Furthermore, for that person who chooses us again (and for factors that exceed the best price or a good product, the simplest reason why a customer chooses a brand or store), we will be building loyalty that, over time, will translate not only into greater spending but also into free advertising space. Who doesn't recommend what is functional for them and meets all their expectations?   3 pillars of a good Customer Experience   Personalization One of the keys to a successful user experience is personalization, but here's the challenge: true personalization is only possible if we really know our customers. Of course, we must know that bad personalization is much (much!) worse than not doing it because it reveals what people do not like to know: that, after all, what you send them in an email offering them "that" ideal product is not a person but a system of algorithms and artificial intelligence (as one of the many possible examples). Once we truly get to know our customers, we can move on to personalized design of the offered experiences.   Omnichannel Omnichannel has the great benefit of allowing easy and continuous interaction with customers and creating value even after the purchase. For this year, there are already statistics stating that businesses with strong omnichannel strategies have retention of up to 89%, compared to 30% for those with weak strategies. These types of plans apply to both companies that sell DTC and retail resale merchants and are essentially about creating a path to invite the consumer to stay.   After-sales service With what it costs, today, in terms not only of money, but also of effort, to get a person to stop at a brand and choose it to make a purchase, we cannot allow ourselves to neglect the post-purchase moment and risk losing one potentially lasting due to lack (or, in many cases, poor) care. In this instance, the cost-benefit relationship is what provides value to customers, given that what is at stake is no longer a single purchase but the entire brand image.   Brand trust: reputation in aeternum   Today, establishing a brand in the pet industry and standing out in the market comes down to trust and loyalty. Owners want brands that guarantee their pets a long, healthy, and happy life. But the truth is that trust will not be generated just with a good shopping experience. It is essential that the same effort be made to provide transparency, quality, and food safety. It's about, at the end of the day, finding the best way to provide lifelong value. A brand will feel true success and satisfaction when its initiatives have created long-term relationships with its customers.   Source: All Pet Food Magazine

ZOOMARK triumphs in China
Market Information

4+ MIN

ZOOMARK triumphs in China

The third edition of Marca China further strengthened BolognaFiere's role as a partner for companies wanting to expand into emerging markets. The group has had a Chinese office in Shanghai since 2005 and founded BolognaFiere China Ltd back in 2007. The company – which employs over 50 people – organises trade shows and other projects in China and provides support to Chinese businesses at Italy's major international shows.   Pet Pavilion powered by Zoomark is the result of Zoomark's partnership with Marca China that brings the pet sector into the private label industry for the first time. Pet Pavilion hosted 30 exhibitors from Italy and around the world, showcasing key pet industry products including snacks and food, grooming solutions and hygiene and cleaning items.   Over 700 professionals – both buyers and distributors – visited the pavilion. Luisa Bersanetti, Exhibition Manager at Zoomark, described the event's success: 'The pet industry is increasingly versatile and is always on the lookout for new channels. This chance to meet Chinese private label firms provided new opportunities and incentives for businesses. Zoomark's approach to seeking and proposing innovative solutions for pet companies has made a successful landing in the dynamic Chinese private label market.'   The three-day trade show enabled producers, distributors and retailers to enter into lucrative partnerships that support the development of the Chinese own-brand market. This year's event introduced the '1+2' model, which offered exhibitors a special preview day to meet buyers at the show, thereby expanding their networking opportunities. Various events designed to promote B2B meetings were organised for Marca China exhibitors on the first day: a buyers' product selection, sharing sessions, a featured product showcase, a welcome dinner and, most importantly, training sessions.   Training Sessions by Zoomark   Zoomark's two training sessions proved to be very successful. In Pet Industry Insight. Distribution Channels of China's Pet Market and the Guidelines of Imported Pet Foods, pet industry key opinion leader and commentator Luo Tian Jun, the founder of Changsha Baozai Meituo Media Culture Co., Ltd., presented some data on the industry and offered guidelines on handling imports and exports in the Chinese market.   Paola Cane, regulatory adviser and author and CEO of Mia Solution, ran a popular session entitled Retailers' Private Brand Track: Are Pet Products Followers or Dark Horses? In her eagerly anticipated talk, Paola Cane revealed some signs of a change in pet culture: owners are increasingly more aware that their cats, dogs and other companions are not human, and are therefore searching for products that best meet their needs as pets.   Pet Pavilion powered by Zoomark attracted a great deal of interest among visitors from Asia and across the world, thanks to the efforts of the Italian Trade Agency (ITA), which gave the following statement: 'To mark the launch of Pet Pavilion powered by Zoomark at Marca China, the Italian Trade Agency (ITA), in partnership with BolognaFiere China, invited a group of pet food and pet care professionals from China, Singapore and Indonesia to meet the exhibitors at Pet Pavilion. The foreign delegation was able to deal with them and so boost their development opportunities in Asian markets. A Buyers' Lounge was also set up at Pet Pavilion, where Italian Trade Agency (ITA) staff could introduce their work and provide support to Italian businesses at the show.' Pet food and pet care companies unveiled their latest products to the Chinese market at Pavilion through Vision, Zoomark's revolutionary new product exhibition formula dedicated to new developments in the industry and future trends in China.   China provided a unique and unmissable opportunity for all pet companies involved in private label and co-branding ventures and interested in expanding their business to the Chinese market, particularly in the large-scale retail channel or on e-commerce platforms, areas overlooked by other Chinese trade shows, which focus mainly on specialised pet retail. Zoomark's partnership with Italian Trade Agency (ITA), combined with the expertise of BolognaFiere and its network of agents across key European markets, has reinforced its globalisation strategies, which were directed towards encouraging foreign professionals to visit the Pet Pavilion.   New agreement between Zoomark and TOPS   Zoomark has also strengthened the collaboration between the Chinese and European pet worlds by entering into a partnership with TOPS: The One Pet Show, a new pet trade show launched in 2023 that attracts 20,000 visitors and thousands of exhibitors to Shanghai every year. The aim of the new venture is to promote the two events in both Europe and China and to provide additional content, such as the 'China Focus Day' that TOPS will organise at Zoomark 2025.   TOPS will also be responsible for setting up an area at BolognaFiere to showcase high-tech Chinese products, proving the Chinese pet industry's extraordinary market potential and the vital role played by innovation. TOPS will promote Zoomark through all available channels. Both sides are aiming to attract as many international exhibitors and visitors as possible to their respective shows. The partnership will help businesses operating globally in the pet sector to expand their presence and will promote important synergies within the market.   Source: Zoomark

Is it possible to have a plastic-free pet food industry?
Market Information

4+ MIN

Is it possible to have a plastic-free pet food industry?

By María Candelaria Carbajo

How is plastic production and consumption in LatAm?   According to a study carried out at the end of 2021 by the organizations Break Free From Plastic, Gaia, and Taller Ecologista, in the seven most populated countries in the region, the annual consumption is generally above 30 kg per person: in Mexico and Chile it is 50 kg/inhabitant/year and in Argentina and Brazil it is 40 kg/inhabitant/year, for example. Within the plastic packaging segment, those used by the food and beverage industry are the most important ones. Most products marketed in plastic containers are ultra-processed foods and beverages, which implies that they require packaging with specific treatments (often involving large amounts of water, energy, and chemical consumption) to provide the required conservation condition for each product and its ingredients. The use of bottled water to hydrate pets is becoming more and more common, due to the large number of minerals, chlorine, and other microingredients that drinking water brings directly from the taps.   Environmental and health impact of the plastic industry   The production of plastic resins and plastic transformation processes are highly energy-demanding and, consequently, large emitters of Greenhouse Gases (GHG). Its degree of pollution is such that, at a global level, it is estimated that, by 2050, if current trends in the production and handling of this material continue, plastic could consume between 10 and 13% of the entire carbon budget.   But pollution is not just a number impossible to measure. It also directly impacts those communities closest to industrial hubs. It is not necessary to do a very deep search on the Internet to find cases of complaints or claims from populations highly affected (and in ways that even they are unaware of) by this type of production. For example, the community of Ingeniero White, in Argentina, has been carrying out mobilizations for more than 10 years due to the impacts generated by living with a petrochemical hub. In fact, in 2012, a study concluded that the population of that region had a higher prevalence of respiratory and autoimmune diseases, such as hypothyroidism.   On the other hand, we can also talk about the additives used throughout the process, for example, resin production, and that contain toxicity properties, such as phthalates, brominated flame retardants, and organochlorine compounds, and more.   Alternative routes, a possible future   The main challenge we face as an industry and society today is that being brutally honest, manufacturing and transporting pet food without any plastic is very difficult. Although research and development of new proposals are increasingly on the rise, the truth is that today plastic packaging offers the necessary conditions to maintain the freshness, texture, humidity, and food proper condition, from when it is finished until it reaches the pet's bowl. However, let's briefly learn about some of the alternatives that are being implemented to improve the situation:   PET plastics recycling: Thanks to support, development, and research, it is possible to affirm that PET processing and recycling is advancing at the same pace as the demands for environmental and social care. In recent years, there has been an increase in the use of closed-loop recycling systems (recycling PET to produce new PET products), which, although it does not eliminate plastic use, significantly reduces its waste. Using thinner plastics: As many pet food variants are wet/oily products, many alternative compostable materials are inefficient for packaging because they would decompose before even being discarded and would not have a sufficient oxygen barrier to maintain the food fresh. For this reason, many companies are limited to using plastic but are looking for alternatives to reduce it as much as possible, using much thinner plastic coatings (up to 60% less). Some also cover the packaging with outer layers, made of other materials, such as recyclable cardboard, to provide the structure and security necessary for transportation and logistics. Using transparent plastic, since this is easier to recycle.   Conclusion   We have tried to compile and make visible some aspects of the plastic problem that, with the hustle and bustle of daily routines and operations, tend to remain out of sight. We have more and more information about the impact generated by discarded and single-use plastic, but looking for alternatives is not enough: we must be aware of the damage caused by the entire production and preparation process, not only in the international ecosystem but also more deeply into local regions and their populations.   If one thing is clear it is that keeping collecting non-recyclable materials in landfills is not the best option for anyone, which is why we encourage the pet food industry to continue working and researching to overcome the obstacles that prevent sustainable, reusable packaging being the most used type of packaging.   Source: All Pet Food

Plant-Based Proteins for Pets
Plant Based

4+ MIN

Plant-Based Proteins for Pets

Historically, the primary plant proteins utilized in pet food applications included soy, corn, and wheat proteins; however, pea, potato, and rice proteins have emerged in recent years as other viable plant-based options.2   Protein is of utmost importance when considering adequate nutrition for pets. The Association of American Feed Control Officials (AAFCO) establishes minimum protein guidelines for pets in the United States. According to AAFCO, the minimum protein requirement for adult dogs is 18% and 22.5% for puppies, to support growth and reproduction.3 The minimum protein requirement for adult cats is 26% and 30% for kittens, to support growth and reproduction.3Interestingly, as consumers' interest in the utilization of plant protein sources in pet food increases, there are currently no regulatory standards or evidence-based data to determine the percentage of protein that should come from plant versus animal sources, or if it even matters.   Dietary protein is necessary to provide essential amino acids and build protein reserves in the body.4 Some plant proteins are commonly used in pet food applications for their complementary amino acid profile when paired with other proteins and grain sources.5,6 In general, plant-based ingredients are thought to have less variable nutrient composition when compared with animal-based ingredients.6,7   It is well established that dogs and cats who consume complete and balanced plant-based diets maintain overall health compared to animal protein-based diets.8,9 In addition, studies have observed that plant-based pet diets can have comparable nutrient digestibility as animal-based pet diets with similar nutrient profiles.6,10,11 This is true for both dogs and cats. A recent study by Golder et al.12 noted that cats can potentially digest plant proteins more fully and efficiently than dogs.12 However, these research studies are still limited, and the long-term effects are not as well studied. With that, pets that do not have a food aversion to animal-based proteins can still consume these diets and can maintain a supply of essential amino acids.   As consumer interests shift toward plant-based diets, new plant proteins will continue to be identified and utilized in pet food applications. These may include testing these new ingredients for safety evaluation before entering the pet food market, long-term data collection on the impact of health on pets, and sustainability.   Source: BSM Partners   References Loeb, J. 2020. The trouble with vegan cats and dogs. Vet Rec. 186(7):197. Domínguez-Oliva, A, Mota-Rojas, D, Semendric, I., Whittaker, AL. (2023). The impact of vegan diets on indicators of health in dogs and cats: A systematic review. Vet. Sci. 10(1):52. DOI:10.3390/vetsci10010052. 2024. Official Publication; Association of American Feed Control Officials: Champaign, IL, USA. Laflamme, DP. 2008. Pet food safety: Dietary protein. Topics Companion. Anim. Med. 23(3):154-157. Hill, D. 2004. Alternative proteins in companion animal nutrition. In Pet Food Association of Canada Fall Conference. Bednar GE, Murray SM, Patil AR, et al. 2000. Selected animal and plant protein sources affect nutrient digestibility and fecal characteristics of ileally cannulated dogs.Arch. Anim. Nutr. 53:127–140. DOI: 10.1080/17450390009381942. Vanelli, K, de Oliveira, ACF, Sotomaior, CS, Weber, SH, Costa, LB. 2021. Soybean meal and poultry offal meal effects on digestibility of adult dogs diets: Systematic review. PloSone. 16(5):e0249321. DOI: 10.1371/journal.pone.0249321 Linde, A, Lahiff, M, Krantz, A, Sharp, N, Ng, TT, Melgarejo, T. 2023. Domestic dogs maintain positive clinical, nutritional, and hematological health outcomes when fed a commercial plant-based diet for a year. bioRxiv, 2023-02. Clapper, GM, Grieshop, CM, Merchen, NR, Russett, JC, Brent, JL, Fahey, GC. 2001. Ileal and total tract nutrient digestibilities and fecal characteristics of dogs as affected by soybean protein inclusion in dry, extruded diets. J. Anim. Sci. 79(6):1523-1532. Liversidge, BD, Dodd, SA, Adolphe, JL, Gomez, DE, Blois, SL, Verbrugghe, A. 2023. Extruded diet macronutrient digestibility: Plant-based (vegan) vs. animal-based diets in client-owned healthy adult dogs and the impact of guardian compliance during in-home trials. Frontiers Anim. Sci. 4:1288165. Bednar, GE, Patil, AR, Murray, SM, Grieshop, CM, Merchen, NR, Fahey, GC. 2001. Starch and fiber fractions in selected food and feed ingredients affect their small intestinal digestibility and fermentability and their large bowel fermentability in vitro in a canine mode. J. Nutr. 131(2):276-286. Golder, C, Weemhoff, JL, Jewell, DE. 2020. Cats have increased protein digestibility as compared to dogs and improve their ability to absorb protein as dietary protein intake shifts from animal to plant sources. Anim. 10(3):541. DOI:10.3390/ani10030541. About the Author: Ada-Miette Thomas received both bachelor's and master's degrees in food science with an emphasis on nutrition. Ada-Miette conducted research with a focus on human nutrition and studied the effects of carbohydrate sources on markers of Metabolic Syndrome in adults.

Odor Adsorbents: How to Use Them Strategically in Pet Foods
Formulation

5+ MIN

Odor Adsorbents: How to Use Them Strategically in Pet Foods

By Ludmila Barbi T. Bomcompagni

Among the odor adsorbent options used today, three stand out for being frequently present in different brands and categories of pet food: natural zeolite, bentonite, and yucca extract, each with its characteristics and modes of action. Knowing each of them better can be very important when optimizing the development of a product and its market positioning strategy.   The zeolite with proven benefits for pet food is the clinoptilolite type. It is a natural crystalline mineral with a structure full of cavities formed by chemical bonds, which confirms a large surface area and high adsorption capacity. One of the most important properties of zeolite is its high cation exchange capacity (CEC) compared to all other minerals of this type. Cation exchange is a process by which ions present on the surface of the zeolite are exchanged for others present in the surrounding solution. Its structure contains empty spaces that can be filled with ions, water, and other molecules. This gives the zeolite a high adsorption capacity for ions, especially cations. When added to dog and cat food, zeolite can adsorb compounds in the form of cations present in digestion, including ammonia, responsible for the unwanted odor of feces. Additionally, zeolite's ability to absorb moisture improves the format of animal feces and can also help extend the shelf life of food, preventing spoilage due to high humidity and toxin contamination, as it is also a mycotoxin adsorbent.   Bentonite, a clay composed essentially of minerals from the group of smectites and mortmorillonites, is characterized by its great capacity to swell when mixed with water since it has a laminar chemical structure with a surface charge between 0.2 and 0.6 by formula unit and the lamellae move away in the presence of water, acting like a sponge. Therefore, when added to animal feed, bentonite is capable of very effectively absorbing the moisture present in feces. The mechanism of action of bentonite in relation to odor reduction implies that its adsorption capacity also binds to compounds, such as ammonia, through cation exchange, secondary to its swelling action. However, it is important to note that the effectiveness of bentonite specifically in reducing fecal odor in dogs and cats is not well understood and may vary depending on several factors, including its purity, type, and purpose of inclusion in the formula.   Yucca extract is extracted from the Yucca schidigera plant, commonly found in deserts, and has saponin as one of its components, which has been studied in companion animals for some decades. One of the mechanisms by which cassava extract reduces the odor of excreta is by inhibiting urease, an enzyme that converts urea, a product of nitrogen metabolism, into ammonia. Thus, the lower the action of urease, the lower the amount of ammonia present in the feces and the subsequent reduction in fecal odor. Another hypothesis refers to the action of glycocomponents, the water-soluble part of the cassava extract, which has an affinity for ammonia and transforms it into nitrate and nitrite. The quality of the cassava extract is evaluated by the quantity and quality of the saponins and extract necessary to neutralize 50% of the ammonia in a 'standard' solution, a parameter known as B50.   The following table compares the main properties and benefits of each odor adsorbent described.     According to the table, zeolite has a greater ion exchange capacity, greater removal of ammoniacal nitrogen, and a slightly lower water removal capacity since, being laminar, it swells and can absorb more water. Considering the physicochemical properties of the additives, we can infer that zeolite has greater efficiency in removing ammonia due to its greater cation exchange capacity, compared to other additives evaluated for fecal odor.   Regarding the performance of in vivo tests, we found several studies that evaluated the inclusion of clinoptilolite zeolite and cassava extract at different levels of inclusion in diets for dogs and cats, and that also compared these two additives with each other. For bentonite, there are no studies that support evaluating inclusion at different levels, making it difficult to understand what the optimal level of use would be to reduce fecal odor in pet foods. For this reason, products that use bentonite as an additive, usually in the economy or standard category, use it to improve fecal scores and not to reduce odor.   A Maia et al. (2010) study evaluated the fecal odor of dogs at different zeolite levels of 0.50, 0.75, and 1.00% and YSE at a concentration of 125, 250, or 375 ppm in the diet of healthy dogs. Diets with zeolite at levels of 0.75 and 1.00%, respectively, had better classification in the sensory analysis, indicating a significant reduction in the odor of the evaluated material. Therefore, 0.75 and 1.0% levels of the additive provide a substantial reduction of fecal odor in the sensory analysis. This results in a high cation exchange and gas adsorption capacity of the clinoptilolite zeolite, which adsorbs the gases produced during digestion, removing them from the animal's intestinal gastric tract without releasing them into the environment.   Roque et al. (2011) added the same concentrations of zeolite and cassava extract for cats to a commercial food. The diet with 1.0% zeolite was considered similar to the control and inferior to the rest of the treatments. On the other hand, the doses of 0.5 and 0.75% of zeolite presented better fecal odor values than the control diet.   In practice, we see the use of zeolite more frequently in high-category and super premium food formulations, justified by the evaluation studies mentioned here and by its efficiency in eliminating odors and adjusting fecal score, being the first option for products foods with high added value. As has been demonstrated, cassava extract has an action on fecal odor, and, as it has an optimal inclusion level between 0.0125% and 0.035%, it is usually present in foods from premium to super-premium categories since the level of lower inclusion can reduce formula costs. However, a detailed evaluation is necessary, as cassava extract can cost up to more than 10 times the value of clinoptilolite zeolite.   Conclusion   Often, we come across commercial foods that use zeolite with yucca extract in the pet formula. By using these additives together in dog and cat foods, manufacturers aim to offer a comprehensive approach to animals' digestive and overall well-being. Zeolite is effective in improving fecal score and reducing odor, and, in association with yucca extract, these additives can promote beneficial effects on intestinal health, contributing to the long-term comfort and health of pets.   Source: All Pet Food Magazine   Bibliographic references: MAIA, G. V. C. et al. Zeolites and Yucca schidigera in commercial ration for dogs: Palatability, digestibility and reduction of fecal odors. Revista Brasileira de Zootecnia, v. 39, n. 11, p. 2442-2446, 2010. MOORE, D.M., REYNOLDS, JR. R. C., X-ray Diffraction and the Identification of Clay Minerals. Oxford University Press, Oxford, 1989. 332 p. ROQUE, N. C. et al. Increasing levels of zeolite and Yucca schidigera in diets for adult cats. Revista Brasileira de Zootecnia, v. 40, n. 11, p. 2471-2475, 2011.

Insect-based Ingredients
Insect Based

4+ MIN

Insect-based Ingredients

Common types of insects used in the production of feed   There are currently seven species of insects that are authorised in the EU for use in pet food2 . The top three most prevalent species of farmed insects for use in pet foods are illustrated below.   What is unique about insects?   Insects are able to eat by-products and foods that are surplus to human requirements and efficiently convert them into quality proteins and produce valuable byproducts such as chitin and insect oil. This biological reprocessing of by-products is the key concept underpinning the use of insect protein in animal feeds. Moreover, the excrements of insects, so called insect frass, can be used as a natural fertilizer.   Different forms of insect-based ingredients   The insects are mainly rendered into high protein meal (e.g. 55% protein with an average 80% digestibility) (Bosch et al. 2020) and fats, or made into puree which is stored frozen. Whole dried insect alternatives are available, but these are mainly targeted at the bird and fish market.   Nutritional profile & potential added benefits   Insects such as black soldier fly larvae are rich in protein and have a clear potential in animal nutrition. Additionally, insects can have high concentration of fats, minerals, and vitamins, depending on what they are fed and on their larval stage at the time of harvest (picture below).   Palatability   Studies show that cats and dogs may have different tastes when it comes to insects, and that the type of insect and the amount included can affect the food acceptability. Test reports by pet food companies showed that dogs may favour dry foods with black soldier fly larvae meal over those with yellow mealworm meal (YMW), while cats may favour the YMW-based food over foods with black soldier fly larvae meal (Bosch et.al. 2021).   Environmental Benefits   Insects require significantly fewer resources than traditional livestock. Life cycle assessment studies indicate that insect proteins can have a lower environmental impact (eg., lower land use, lower water use, less emission of CO2 – equivalents) than animal proteins from ruminants, pigs, and poultry when produced using renewable energy and fed with agricultural by-products (Van Huis and Oonincx 2017). These environmental impacts may further diminish as production facilities scale up and increase their capacity in coming years.   A gram of edible protein from beef requires 8-14 times more land and 5 times more water than a gram of protein from mealworms and has a higher environmental impact with respect to greenhouse gas emissions. Broiler chickens are associated with 1.3 – 2.7 times higher emissions, and beef cattle emit 6 -13 times more CO2 equivalents than mealworms, when measured in terms of 1 g of edible protein (Oonincx and De Boer 2012). As processing and insect feed is producer-dependent and technology is evolving rapidly, using suppliers' primary data is recommended when evaluating their environmental impact.   Insects are also efficient feed converters, depending on their species and the diet consumed. Mealworm and house crickets have been reported to convert some feed sources into body mass with similar efficiency to poultry (Oonincx et al. 2015). In conclusion, insects provide a sustainable source of animal protein, and producing valuable by-products such as chitin and insect oil.   Consumer attitudes and acceptance levels   Market research work undertaken by PROteINSECT (2016) indicated that a high percentage of consumers demonstrate acceptability of insects as a protein source in animal feed3 . Consumers also showed a desire for more information about insects as an alternative sustainable protein source.   Growing media attention and campaigns by farmers, academics, non-profit organizations (such as IPIFF4) and pet food companies are helping to increase acceptability of insect-based ingredients among pet professionals and owners.   The increased acceptability of insect-based pet food ingredients has been further bolstered by research which indicates that insects are a nutritious source of protein and other essential nutrients, as well as potentially being more sustainable than conventional meat sources for pet food.Moreresearchandlong-termstudiesareneededto substantiate these findings.   INTERESTING FACTS   • Farmed insects are typically fed on a variety of plant-based diets, such as spent brewery grains, fruits, vegetables, and other vegetable or cereal by-products. • The initial farms mainly began in the tropics but now span the globe. Today, there are over 100 farms in European countries such as Germany, The Netherlands, France, Poland, Belgium, and UK.   Currently, over 50% of insect production is being directed towards pet food. According to a RABO Bank report, the demand for insect protein is predicted to rise from 120,000 metric tons to half a million metric tons by 2030 (De Jong & Nikolik 2021).   Source: FEDIAF   References: 1 These are specific, authorised, species of insects that are commercially produced, under controlled conditions, for animal feed. 2 Regulation No. 2017/893 authorised the use of insect proteins originating from seven insect species which are neither pathogenic nor have other adverse effects on plant, animal, or human health. PROteINSECT (2016). 'Insect Protein – Feed for the Future. Addressing the need for feeds of the future today' at proteinsect.eu/fileadmin/user_upload/press/proteinsect- whitepaper-2016.pdf (accessed on 22 Sep 2020). Van Huis, A., & Oonincx, D. G. (2017). The environmental sustainability of insects as food and feed. A review. Agronomy for Sustainable Development, 37, 1-14. Van Huis, A., Rumpold, B. A., Van der Fels-Klerx, H. J., & Tomberlin, J. K. (2021). Advancing edible insects as food and feed in a circular economy. Journal of Insects as Food and Feed, 7(5), 935-948. 3 70% of those surveyed said that it is totally acceptable to feed insect protein to farmed animals. 4 The International Platform of Insects for Food and Feed.

Iberzoo Propet strengthens its professional and global identity, positioning itself as a platform for showcasing the latest trends.
Market Information

2+ MIN

Iberzoo Propet strengthens its professional and global identity, positioning itself as a platform for showcasing the latest trends.

The next edition of IBERZOO PROPET, the renowned international fair in the pet industry sector, is already in motion. Organised by IFEMA MADRID and supported by AMVAC (Madrid Association of Pet Veterinarians) and AEDPAC (the Spanish Association of Trade and Industry in the Pet Sector), the event's Organising Committee has been established. Mark your calendars for 26 to 28 February 2025, when the next edition will take place.   The upcoming edition will strive to surpass the numbers achieved at this year's meeting. To achieve this objective, the primary emphasis will be on individuals working in this field, specifically veterinarians, specialised stores, breeders, trainers, pet shelters, and animal protection associations. This will further enhance its reputation as a leader in the Iberian Peninsula, owing to the strategic location of the city of Madrid, a hub for the pet industry in Europe, where the Iberzoo Propet event takes place.   The next instalment of this trade show is also looking to further its reach into the global market, with an increase in the number of international companies to over 40. In the previous edition, 10% of attendees were from abroad, with a strong showing from countries like Portugal, Italy, and France.   Another area that will continue to receive attention is the programme of activities that accompanies the fair, serving as a great showcase for trends and innovations. In the previous edition, this programme brought together over 900 attendees. At the next edition, Iberzoo Propet will feature the 42nd VetMadrid Congress; the Canine Styling Stage; the 7th FORUM of Trade and Industry in the Pet Sector in Spain, organised by AEDPAC; the Artero Workshops; the Veterinary Classroom and Scientific Forum; the Space and Impulse Awards, as well as the Sector Evening where the Antón Awards will be presented.   Iberzoo Propet gets a new image   Ahead of the next edition in February 2025, IBERZOO PROPET will be launched with a new image that highlights the evolution and consolidation of this fair in order to become an international benchmark. This means a new design that symbolises the dynamic nature of this fair while preserving the essence and values that always made it such a success.   Get all the latest about IBERZOO PROPET on the website.   Source: Iberzoo Propet

The DTC market is growing exponentially in the pet food industry
Market Information

3+ MIN

The DTC market is growing exponentially in the pet food industry

The rise of e-commerce platforms and the growing preference for personalized food options are some reasons why this market sector is growing, but they are not the only ones. Current situation   In 2022, the global DTC pet food market was valued at $2.1 billion. Now, it is estimated that, by 2032, it will reach a CAGR of 25.1%, driven by both physical and online retailers, known as omnidirectional sales or channels.   The most recent data states that, from the hand of NielsenIQ Discover Omnisales, the United States pet industry accumulated $77.5 billion in 2022. 38% of sales came from exclusively online retailers, while 62% corresponded to sales only from physical stores. These numbers indicate that the portion of online sales continues to increase constantly, having already gained 1.8 points in 2022.   Why is the DTC sector increasing in pet food?   DTC offerings provide direct access to both pet food and care products, often on a more targeted basis, improving the overall consumer experience. That is why this market is currently distinguished by the appearance of niche and premium brands. Without a doubt, one of the key factors that allowed the development of this portion of the market are e-commerce platforms and digital marketing, which have grown exponentially since the start of the pandemic in 2020. Furthermore, the truth is that business owners of Pets are increasingly looking for convenient and hassle-free ways to purchase quality pet food.   Regions like Asia are a little further behind in development, compared to North America, for example. This portion of the American continent is currently the largest market for DTC pet food. This is because it has a solid online commerce infrastructure, as well as established brands that specialize in sales of this type.   4 keys to your growth   Personalized nutrition Most DTC-focused pet food brands are focusing on offering more than personalized nutrition options based on age and breed, such as specific meal plans. Humanization is also leading to a change in consumption, which now focuses more on the willingness to pay for small lots. According to NielsenIQ, this will bring an increase in DTC fresh/frozen sales of up to 4 times their current value.   Personalized attention Personalized attention is one of the most important reasons why people choose this type of purchase. This not only means 1:1 care, but also includes drop-shipping, convenience pickup, and subscription models that alleviate the responsibility of reviewing when to replenish products. This convenience-oriented approach ensures a constant supply and simplifies the purchasing process, which is highly appealing to pet owners.   Transparency and trust Pet owners are increasingly seeking more transparency in the brands they choose for their pets. Companies are seeing this as an opportunity in DTC sales as a way to prioritize transparency and provide information to increase the loyalty of those who choose their products.   Sustainability and environmental care The direct-to-consumer model allows direct participation and feedback from customers, and, in terms of sustainability responsibility, this type of sales offers alternatives such as the return of recyclable packaging, a product replacement system in the same reusable packaging, and more options that encourage those most interested in the environment to choose it.   According to Nielsen research, responsible, ethical and local sourcing, and biodegradable packaging are the most influential factors when considering a sustainable brand. Additionally, DTC packaging must be durable enough to withstand the rigors of logistics and handling.   A way to be close   Generally speaking, it is not an exaggeration to say that the pet product market is becoming increasingly omnichannel. This opens the doors for brands to find new opportunities and connect with consumers in much more loyal and lasting ways. By merging digital and physical presence, brands can increase their reach across retailers with marketing and strategic partnerships that bring them closer to their goals.   Source: All Pet Food Magazine

Did you know that the global trend increases adoption even more?
Market Information

3+ MIN

Did you know that the global trend increases adoption even more?

By Candela Bonaura

Pet population statistics from various sources:   In our country, around 78% of Argentines have pets at home. This makes the country the most pets per inhabitant holder in the region. Of all those surveyed, 66% have a pet dog, while 32% opt for the accompaniment of felines (increasing).   Breeding, humanization, and pet-friendly trend   The pet in the home is considered part of the family, a child. Human food is often used as a reward. Let's remember that this is not ideal, and there are many healthy and more beneficial ways for pets to strengthen their bond with us. This is an anthropomorphism.   The acceptance of pets in homes has brought new behaviors in people, giving human characteristics to companion animals. It is normal to see, for example, birthday celebrations in dogs and cats, dog schools, and pet boutiques, such as medical coverage (prepaid) or tracking apps. They accompany us to dinners, vacations, trips, etc.   The routine, for both dogs and cats, is an indoor style. The cats are mostly protected and no longer roam around the roofs. Some dogs have mixed habits (indoor and outdoor), but, in general, they spend most of their time at home with the rest of the family.   Social networks and pet-influencers   Nowadays, owners create pet accounts and social content about their pets. This activity refers to the large number of reels that we find on Instagram or Facebook, among others, in addition to all the tutors who create their accounts for their pets to share with the community everything related to their daily life, looks, activities, etc. Some make their pet influencers not only to get gifts such as food or accessories but generate a bonding action due to the love that pets and animals have awakened and the social awareness that they have generated as sentient beings. This does not leave aside the benefit of working with public figures, with a large number of followers to promote adoption, animal rescue, and the fight against animal violence.   Cat population on the rise   The ownership of cats as pets is increasing. People consider that felines are more independent than canines. In addition to this, they are long-lived and very clean, two important characteristics of the new lifestyle of the new generations. 'Catmania' in Argentina had a considerable increase in times of pandemic. It is estimated that there are approximately five million felines in the country. There is currently occurring an adaptation of the services of the veterinary center, what can be known as CAT-FRIENDLY medicine, to felines specific needs and their guardians.   Veterinary services specification   Most veterinary service centers spend a lot of time building a differential that allows them to be more competitive in the market. There is a wide academic offer in each country (conferences, seminars, courses, diplomas), and new business lines creations and new challenges in services provision. Pet guardians are now more demanding and aware of what they want. There is talk of a multispecies family concept.   Food importance, by percentage     What should a food brand propose today?   Providing peace of mind to families by committing to keeping their pets nourished and safe Empathy, understanding the needs of pets and their families Responsibility and genuine concern for pets Passion for pets Seriousness and company support Using social networks to raise awareness and educate, as well as share clear and useful information. Focus group for better understanding of the end consumer (pet) and their family environment.   Awareness and the importance of caring for the environment are increasing, which is why eco-friendly products are sought, and people tend to worry about recycling, as well as preserving natural resources. Renewable, recyclable packs, and using raw materials with respect and care for the planet.   'Welcome the era of discomfort, of bad information at our fingertips, which forces those of us who are part of an industry that works with lives to be more trained, communicated, and aware. The noblest lives we can find, that of animals.'   Source: All Pet Food Magazine

Protix appoints Piotr Postepski as new CCO
Market Information

2+ MIN

Protix appoints Piotr Postepski as new CCO

Piotr Postepski brings almost 2 decades of international experience at global companies to the Protix team. His career spans various leadership roles in the pharmaceutical sector, across different geographies where he has consistently driven growth and innovation. Piotr is a seasoned professional with an impressive track record in developing new business. Before joining Protix, Piotr was instrumental in the development and scaling of a global, innovative animal health business. Trained as a veterinarian, he holds a master's degree in Veterinary Medicine from the Agricultural University of Lublin, Poland. He has further honed his management, leadership and financial skills at Warsaw School of Economics and London Business School.   As CCO of Protix, Piotr will help drive international expansion and, taking a measured approach to growth, will steer Protix towards profitable expansion in the next stage of our journey. He will be responsible for the overall commercial strategy, leading the sales team, marketing and business development activities as well as product development. Piotr will work with the Protix teams to accelerate growth based on collaboration, innovation, a customer centric culture and a clear sense of purpose.   There is strong momentum for insect ingredients. Amid global pressures on raw material availability and the urgent need for sustainable production, Protix's local sourcing and in-house circular production, enhance feed and food chains. Protix has transitioned to the leading commercial scale insect solutions company with international expansion. We are now in a unique position to take a big leap forward and look forward to the contribution of Piotr to the next milestones on our exciting journey to bring the food system back into balance with nature.   About Protix   Protix is the leading company in insect-based ingredients for healthy and sustainable pet food, aqua culture, livestock feed and organic fertiliser. The company is on a mission to create low footprint ingredients that solve major issues in the current food system. Protix contributes to a circular food chain by using waste from the food industry as feed for insects. In turn, the insects are processed into valuable nutrients such as proteins and lipids. Protix's customers use these proteins and lipids as high-quality ingredients for animal feed and pet food. Moreover, residual streams from the insects are used as organic fertiliser. This way, insects close the loop and bring the food system back in balance with nature. Since its foundation in 2009, Protix has developed state-of-the-art, scalable technology, enabling the efficient use of resources and supply chain optimisation, including the reduction and recycling of residues and waste. Protix has been producing insect ingredients at its fully ramped-up industrial scale plant in The Netherlands since 2019. The company takes a measured approach to growth, resulting in profitable and cost-effective operations. Emphasising the power of partnerships, Protix actively collaborates with forward-thinking entities to unlock the full potential of insect ingredients worldwide.
Source: Protix

Natural ingredients in Petfood: Glycerine replacement with AMN CarryMoist®
Micro Ingredients

1+ MIN

Natural ingredients in Petfood: Glycerine replacement with AMN CarryMoist®

The replacement of glycerine with a clean label ingredient has been, for a long time, a topic of concern for Petfood manufacturers. Glycerine, also known as glycerol, is a chemical compound derived either from vegetable oils or from animal fats, and is used as a technical aid in Petfood since it confers plasticity to semi-moist pet foods and treats.   AM Nutrition aimed to evaluate CarryMoist®, pre-gelatinised Pea Starch Concentrate as a  replacement of glycerine in a formulation of semi-moist dental sticks. In the formulation of the product, different plant proteins were used such as wheat gluten, corn gluten and AMN Pea Protein Concentrate. The carbohydrates evaluated consisted of pre-gel wheat, pre-gel corn, pre-gel rice and CarryMoist® (pre-gel pea starch by AMN)   The study was run at the Research facilities of Passion4Food, Ålgård, Norway. Results indicated that glycerine can be totally replaced with CarryMoist®. The functional properties of the sticks may change in terms of springiness, but no differences were found in terms of chewiness and overall elasticity. By addition of AMN Pea Protein Concentrate, the external appearance, texture and colour of the sticks changed into a 'jerky-like' appearance which can be considered as a positive attribute in the treats. Our special thanks to Milka, Damir Tesla and Zahra Salimi for the dedicated work done in this study.   Source: AM Nutrition

Non-food’s role in the pet market
Market Information

4+ MIN

Non-food’s role in the pet market

The initial results of the research conducted by Nomisma for Zoomark reveal the purchasing habits of pet owners in Italy for products in the non-food sector, including supplements, anti-parasite products, accessories, toys, hygiene products and cat litter. Supplements and anti-parasite products are the most frequently purchased items in the non-food segment: 69% of owners bought these products over the past year.     Over 60% of Italian pet owners spent money on other home accessories, such as kennels, cages, food or water bowls and do-it-yourself pet care, hygiene and grooming products. 54% purchased toys for their four-legged friends, while 38% bought or replaced leads, collars or harnesses in the past 12 months. The majority of owners allocated a maximum budget of €100 for all categories in the non-food pet sector over the past 12 months, while 16% of pet owners said they spent over €300 on electronic equipment alone.     High-spending pet owners   32% of the sample surveyed by Nomisma are considered high-spending pet owners: people who reported spending an above-average amount on pet accessories. For this category of consumers, the decisive factor when it comes to choosing to purchase a certain accessory is how much they know and trust the brand.     The majority of high-spending consumers have a lifestyle defined as "seeking luxury": in other words, they place most emphasis in their purchasing behaviour on an object's appearance and the personal gratification the pet owner receives as a result of the purchase. These are 'Premium' consumers, who pay a lot of attention to products' overall quality, uniqueness and originality, their materials or textiles, and their durability, design and sustainability, but always focused on ensuring the best for their pet and protecting their wellbeing.   From a social and demographic perspective, the proportion of high-spending pet owners is the greatest in the 30-45 age category and among households with no children. This type of consumer prefers to purchase goods online. Nomisma's analysis for Zoomark also identifies the parts of Italy where non-food spending is concentrated. The regions where households spend most on accessories are Lombardy, Lazio, Emilia-Romagna and Tuscany; these four areas account for over 60% of the country's overall spending on the non-food pet sector (around €280 million).   Non-food purchasing channels     Turning to purchasing channels, 37% of the sample stated that they prefer to shop for pet accessories in specialised physical shops, and especially large pet shop chains. main strength of the specialised physical channel named by survey participants was the option to see and test the products in person. They also appreciate the shops' proximity to their home and the opportunity to discuss and ask salespeople for advice and information.   However, 35% of those interviewed by Nomisma prefer online purchases: 19% predominantly on generalist websites like Amazon, and 16% on sites dedicated solely to pet products, or the websites of pet shop chains. Online channel users are mostly looking for the cheapest price and a wider range of products. Another decisive factor is the possibility and ease of comparing different products on several websites before purchasing online.   16% of owners say they focus most of their spending in the large-scale retail trade, due to the convenience of being able to do their weekly shop at the same time, followed by the variable of price and the proximity of the stores to their main place of residence. Only 7% of pet owners purchases pet accessories in discount stores and big markets.   Purchasing drivers     What are the main drivers of Italian pet owners' purchasing choices? The Nomisma survey reveals that personal taste and the price of products are the most important considerations, but sustainability is also an increasing concern for Italian pet owners, with 46% of interviewees stating they will place a greater emphasis on these aspects in the next 2-3 years. This creates a challenge for the entire non-food segment, encouraging accessory manufacturers to create products with a smaller environmental footprint and to pay more attention to their internal and external social sustainability practices. Knowing the brand or shop is also a major purchase driver for 20% of Italian pet owners.   Mattia Barchetti, Head of Market Intelligence at Nomisma, said: 'Nomisma's research for Zoomark predicts that spending in the non-food categories will grow over the next 2-3 years, and particularly spending on cat litter, supplements and anti-parasite products, and electronic equipment. The latter is expected to grow substantially, mostly due to the technological advances that are bound to impact this industry in the near future. More modest growth is predicted for leashes and muzzles, transport accessories, clothing and toys.' 'The indicators point to a positive macroeconomic situation', Barchetti continued, 'with the surge in inflation returning below the 2% threshold in the final quarter of 2023. Increases in contractual wages, coupled with rising employment rates and unemployment rates at historic lows, will give further impetus to a sector that has performed extremely well in recent years, despite the uncertain economic situation.' The outlook for household spending is optimistic, and this will certainly have a positive impact on the constantly expanding Italian pet care sector.   About Zoomark Zoomark is the B2B pet food and pet care trade show scheduled for May 5th-7th 2025 at BolognaFiere. Returning for the 21st time, it provides a global meeting point for the industry and distributors in the pet sector, and is the ideal place to forge new relationships, stay up to date and share ideas with a global audience seeking new partners and business opportunities.   Source: Zoomark

FEDIAF EuropeanPetFood hosts Annual Congress in Poland, Spotlighting Key Ingredients and Additive Authorisation Process
Market Information

2+ MIN

FEDIAF EuropeanPetFood hosts Annual Congress in Poland, Spotlighting Key Ingredients and Additive Authorisation Process

After welcoming remarks from FEDIAF's President, Rosa Carbonell, and Secretary General, Sonia Franck, Marta Koncewicz and Pawel Mackiewicz, from Poland's General Veterinary Inspectorate, provided a welcome to Poland and valuable insights into potential enhancements to the authorization process. Paola Ferraro, Legislative Officer DG SANTE, Food Hygiene, Feed and Fraud, European Commission, then outlined the 'risk management' process and Joerg Seifert, Secretary General of FEFANA (the EU Association of Specialty Feed Ingredients and their Mixtures), shared his perspectives on the future of the reauthorization process.
Representatives from EFSA (European Food Safety Authority), Matteo Innocente, Scientific Officer, FEEDCO Unit, and Oscar Gonzalez, Scientific Coordinator, FDP Unit, offered essential guidance on their services, submission procedures, and renewal processes.
 

Following the presentations, an engaging Q&A session moderated by Matt Elliot, Regulatory Affairs Manager at Mars Petcare Europe and Chair of FEDIAF's Additives Working Group, provided attendees with an opportunity to delve deeper into the discussed topics.    Matt Elliott, Paola Ferraro, Joerg Seifert and Laura Payo (Argenta)  

Reflecting on the event, Rosa Carbonell, FEDIAF's President, confirmed, 'It was an enlightening afternoon with fantastic speakers, and the interactive Q&A session highlighted the importance of safeguarding pet food ingredients for the future. In the Pet Food Industry, feed additives play a critical role, underscoring the necessity of an easily navigable authorization process to ensure the production of safe, balanced food for Europe's 352 million pets.'


Jean Grunenwald, Chairman of the Management Board of POLKARMA, our hosts in Poland, concluded the Annual Congress with a presentation that featured invaluable insights and top tips for our guests.
 
Rosa Carbonell then thanked FEDIAF speakers, members and guests: 'The FEDIAF Annual Congress has been a fitting conclusion to my second year as President.  I look forward to tackling the challenges and opportunities that lie ahead in the coming year.  I encourage everyone to review FEDIAF's Annual Report and learn about the critical work undertaken to safeguard and advance the European Pet Food Industry – and more.'
Fuente: FEDIAF

Pet Retailing, the most adaptable and changin sector in the industry
Market Information

5+ MIN

Pet Retailing, the most adaptable and changin sector in the industry

By María Candelaria Carbajo

With the emergence of new business models, such as personalized foods, subscription models, and online shopping, the old market players must look for a new way to organize themselves and keep growing. That is the case with retail stores, for instance.   Currently, the market share of traditional retail is expected to decrease, especially that of pet sector, and this is mainly due to the great competition presented by the availability of food in online hypermarkets and other mass channels.   But it's not all negative news! In this article, we do a small analysis and share 3 insights in which retailers can find great advantages to differentiate themselves in the pet food market.   The growing importance of the brand-retailer relationship   Historically, this type of seller (and not only those related to the pet food industry) fulfilled the role of quickly and closely providing certain products to consumers. The problem with this role is that today, it is much better served by what we know as online businesses. Furthermore, in the case of physical purchases, it is also usually more convenient to go to hypermarkets where we buy products from different areas and needs in the same place. Now, there is a fundamental factor that is not present in large stores or online shopping: trust. Surely, we have all heard, at some point, or even had firsthand experience, of a 'reliable' seller that we keep choosing even when there are other, more comfortable options.   Trust in the retailer still exists. The challenge is to not only build it over time (something very hard nowadays, with the amount of local movement that exists) but with attention and, above all, knowledge of what is being sold. In this sense, brands that distribute their products to individual merchants can influence them exponentially as long as they know how to attend them in the sale.   3 key factors to grow and sustain as a retailer in the current pet food industry   We already know that humanization and premiumization trends are revolutionizing the industry. This is leading, mainly, to a growing interest in the function of food, which, evidently, generates an impact not only on the type of product consumed but also on the importance of how it is presented and sold.   In this sense, here we share 3 factors that can help retailers find their place in this new market:   Omnichannel opportunities   With the pandemic, traditional retailers were forced to adapt themselves or die to remain competitive in an environment that began to demand new forms of consumption and facilities, such as online shopping and collection points, contactless delivery, or even placing orders via daily use platforms such as WhatsApp. Independent pet stores must look for solutions to avoid losing customers to pure e-commerce and other larger establishments, and for this, the omnichannel strategy is a great opportunity. In addition to having physical and local space, expanding the service through other digital or consumer service strategies such as automatic replenishment, free shipping, and home delivery at convenient times can be attractive alternatives.   This approach to pet food sales is already allowing those brands that decide to work closely with their retail partners in the physical space to see an evolution in their relationships.   Education   We previously mentioned that trust is a deciding factor in why people choose their retailers, even when it is not the best fit for their habits and routines. Nowadays, we know that companies can help their favorite merchants build that trust. How? Ensuring they can effectively represent the brand.   One of the main elements of the brand-retailer-consumer relationship is making sure sellers understand what the products are about. This benefits all parties: the company (or its product lines) is represented by someone who knows its strengths, benefits, and advantages, the merchant creates the long-awaited trust with the consumer, and the consumer has his chosen person to make decisions about the pet's diet and well-being with the help of an expert.   Providing these types of sellers with easy access to marketing and educational material about a brand's star products is essential to facilitate their access to training so that they can sell not only more but also, especially, better products. Thus, the seller's advice is no longer based solely on feeling or sales but also has real foundations with verified information provided first-hand by the brands.   In this way, we can cover a very important sector of pet owners: those who are concerned and actively interested in knowing about the diet of their dog and cat children and seek to make decisions with the most accurate and scientific information possible.   Artificial intelligence   There is a lot of talk today about implementing Artificial Intelligence in businesses, but few pet retailers have included it in their businesses, and this is mainly due to a lack of knowledge about how it can help them:   Long-term cost savings   Initially, an AI tool may be more expensive to implement. However, over time, it can bring huge savings. Efficiency is a fundamental aspect of money management, and being able to face customer needs more quickly and effectively surely brings greater efficiency, both in human and financial resources. This can be seen with predictive tools for the possible necessary stock or the type of customer profile, for instance.   Content creation   One of the keys to retail businesses is creating your own community to exploit its ability to generate much more trust and closeness than large businesses and establishments. Having a presence on social networks is essential, but it is not always possible due to time, lack of resources, or knowledge. In this sense, AI is a fast and efficient solution for creating content, from creating ideas for posts on social networks to creating unique images with products for advertising campaigns or special offers. Today, an AI tool like CHAT GPT can make us a complete content calendar with specific texts and characteristics, and we will only have to make sure to give the special touch of our brand voice so that they sound authentic and really connect with our potential and customer community.   Conclusion   The retailing sector, contrary to popular belief, is not dead. There is no doubt that it must adapt to the new needs and consumption habits of pet owners. But, with perseverance and predisposition, participants will be able to carve out their own market niche if they are able to find the best way to enhance what has always differentiated them in the market: closeness and trust with consumers.   Source: All Pet Food Magazine

Key points of a brand ecosystem
Market Information

3+ MIN

Key points of a brand ecosystem

By Armando Enriquez de la Fuente Blanquet

The most popular definition of 'brand' is that of Philip Kotler, who indicates that it is 'a name, a term, a sign, a symbol, a design or a combination of all these elements, which identifies the manufacturer or seller of a product.' or service and that differentiates it from the competition.' Furthermore, let us keep in mind that today, a brand combines perceptions and emotions that consumers associate with the product.   Here, we could go into the details of 'branding,' where we seek to create a unique and distinctive identity for pet food (image 1). This identity is built through visual elements, such as the logo, colors, fonts, and other graphic elements.     Brand building in the pet food industry is essential to differentiate yourself in a highly competitive and constantly evolving market. The market demands innovations in ingredients, manufacturing processes, and nutritional approaches to meet pet owners changing needs and preferences.   Knowing the ecosystem leads to brand success   The term "pet food ecosystem" refers to the set of companies, organizations, and activities related to the production and marketing of pet food. This ecosystem is considered from food manufacturing to product distribution, sale, and consumption   Key elements within the pet food ecosystem
  Manufacturers that produce foods or products specifically designed for pets, such as dry foods, wet foods, snacks, supplements, and more. This link must have a solid quality system, such as physical, chemical, sensory, and microbiological controls that ensure the high quality that our food brand supports. Care in adding, particularly micro-ingredients, must be very precise to fulfill what a high-quality brand promise.
  Suppliers that supply the ingredients necessary for the manufacture of pet foods, as well as protein sources, cereals, vitamins, minerals, and additives. It is important to have certified suppliers since the uniformity of the ingredients guarantees good quality food. I have already talked about other issues about the importance of micro-nutrients or micro-ingredients (vitamins and minerals): selecting the correct forms and sources will give us stability and bioavailability in our final product. Companies that are responsible for distributing pet food to retail stores, veterinarians, and other points of sale. Work with companies that take care of product management and good condition since the latter is the image and fundamental part of our brand.
  Chain pet supply stores, supermarkets, online stores, and other places where consumers buy pet food and supplies. These warehouses must offer adequate conditions for the conservation and good condition of the products.
  Veterinarians can recommend and sell specific pet foods based on each animal's nutritional needs. Training for the veterinary community is important so that they know the value proposition of our brand and apply it for the benefit and needs of the pet.
  Pet owners who purchase and use products within the pet food ecosystem to feed and care for their animals. Pet parents play a very important role in this ecosystem because it is up to them to ensure that dogs or cats consume the correct food and in the correct amount for the pet's health and well-being. Communication with pet owners, usually through tags, should be clear and understandable to reduce potential errors.
  Companies and institutions that carry out research and new food development, nutritional formulas, and technologies related to pet feeding. This is a very broad and key area for the advancement of precision nutrition for dogs and cats because it ranges from the determination of the requirements of each nutrient, new materials proposals, nutrient optimization, and new production processes, making them more efficient and sustainable.
  Government entities and organizations that establish standards and regulations to ensure the safety and quality of pet foods. The regulatory process is basic and inevitable to give certainty to pet parents that balanced foods will not cause health problems in pets.
  Thus, the unique and distinctive identity of the balanced pet food, or brand, is built through the collaboration and participation of all elements of a pet food ecosystem. Let's remember that a brand combines perceptions and emotions, so each link in the chain has a valuable contribution that will make our product successful.   Source: All Pet Food Magazine.

Enifer raises €36 million to introduce fungi-based solutions to the pet industry
Market Information

2+ MIN

Enifer raises €36 million to introduce fungi-based solutions to the pet industry

Enifer received a capital injection of €36 million ($39M) for the construction of a facility to produce its proprietary mycoprotein PEKILO, a sustainable fungi-based protein for human and pet food applications. The factory will be located in the municipality of Kirkkonummi, 30 km from Helsinki, and is expected to be fully operational by the end of 2025. The annual production capacity is expected to reach 3,000 tons of mycoprotein or 500 kilograms per hour. Headquartered in the Finnish city of Espoo, the start-up states that mycoprotein is 'the missing ingredient' for a more sustainable food chain and that it aims to make it 'a cornerstone of protein supply' by opening more factories down the line.    Pet application   This recent funding will enable Enifer to enter the pet food market with its mycoprotein, which has already been approved for animal nutrition in Europe. According to Co-Founder and COO Joosu Kuivanen, the ingredient has a 'differentiating factor' from plant and insect proteins due to its amino acid composition and fungal beta-glucan properties that aid high digestibility and well-being in pets.  To expand its market reach, the company will seek regulatory approval in other geographical regions, such as the US.    'We are already planning larger production facilities that would focus exclusively on producing PEKILO® mycoprotein ingredients targeted to animal nutrition, which would enable us to lower our production costs and offer even more competitive prices,' notes Kuivanen. The ingredient, made of 60% crude protein, will be available in a shelf-stable dry and powdered form with a neutral taste for use in dry and wet dog food products. Enifer previously received a €12 million ($13M) recycling and reuse investment grant from the NextGenerationEU program by the European Union.
  Source: GlobalPETS 

United Petfood enters the US market with purchase of a Wellness Pet facility in Indiana
Market Information

1+ MIN

United Petfood enters the US market with purchase of a Wellness Pet facility in Indiana

This purchase represents a landmark moment for United Petfood as it marks the company's first manufacturing plant in the United States.
United Petfood has long been a prominent player in the pet food industry through its extensive export activities. This strategic move to establish local production in the U.S. signifies a pivotal step in solidifying its presence in this key market.   "We are excited to take our first steps into the U.S. market with the acquisition of the Mishawaka facility. This acquisition allows us to better serve our American customers with locally produced, high-quality pet food. We see tremendous opportunities for growth and collaboration and are excited about the potential for synergies between our operations across different continents', Elodie Fleury, United Petfood Vice President Americas.   Regarding the sale, Reed Howlett, CEO, Wellness Pet, said, 'We're pleased United Petfood will assume ownership of the Mishawaka facility. This will ensure a smooth transition for our team members who have been working at the facility and part of the Wellie family for many years. We are proud to have been Mishawaka community members for almost two decades.' Wellness Pet acquired a substantially larger facility in 2022 in Decatur, Arkansas which is well-suited to support the company's growth in the near and medium term."
If you want more information, visit their website HERE.
  Source: United Petfood

Schenck Process FPM is Becoming Coperion
Market Information

3+ MIN

Schenck Process FPM is Becoming Coperion

Following its September 2023 acquisition by Hillenbrand (NYSE: HI), Schenck Process Food and Performance Materials (FPM) is transitioning its name and brand to Coperion. The full legal change to Coperion will be completed by August 1, 2024. Coperion is an operating company of Hillenbrand with 140 years' experience in some of the world's most critical processing industries. Schenck Process FPM has contributed an integral part to its divisions, which support processing solutions for manufacturing in polymers/performance materials, food, health & nutrition and aftermarket sales & services.   Schenck Process FPM expertise, team members, manufacturing sites, test and innovation centers, and technologies remain in place. This includes flagship brands such as RBS, Stock, Baker Perkins, Kemutec and Mucon. Customers can experience a seamless transition bolstered by more resources and broader technology capabilities available through Coperion.   'The acquisition of Schenck Process FPM in 2023 has been an essential step for the development of Coperion toward a more diversified company and an expanded footprint. With the transition of the FPM brand name under Coperion, we take the next step in our journey,' said Ulrich Bartel, President of Coperion.   'Aligning more closely with Coperion reflects a significant opportunity for us to combine our strengths and offer customers access to a broader portfolio of solutions, technologies and services,' said Matthew Craig, Vice President and General Manager, Schenck Process FPM. 'This wider range of complementary technologies and increased scale makes us even more capable of delivering value.'   The evolution to the Coperion name and brand begins with the schenckprocessfpm.com digital domain shifting to coperion.com. The company's website and emails, including those from technology brands such as Baker Perkins, will change. The new website can be found at coperion.com/fpm.   About Coperion   Coperion (www.coperion.com) is a global industry and technology leader in compounding and extrusion systems, sorting, size reduction and washing systems, feeding systems, bulk material handling and services. Coperion develops, produces, and services plants, machinery, and components for the plastics and plastics recycling industry as well as the chemical, batteries, food, pharmaceutical and minerals industries. Coperion employs more than 5,000 people in its three divisions, Polymer, Food, Health & Nutrition, and Aftermarket Sales & Service, and in its over 50 sales and service companies worldwide. Coperion is an Operating Company of Hillenbrand (NYSE: HI), a global industrial company that provides highly-engineered, mission-critical processing equipment and solutions to customers serving a wide variety of industries around the world. To learn more, visit www.Hillenbrand.com.   About Schenck Process FPM   Schenck Process Food and Performance Materials (FPM) – a brand of Coperion which is part of Hillenbrand Inc., engineers cutting-edge technologies and solutions across the bulk material handling spectrum. Our teams deliver complete solutions for your real-world needs, based on deep process and engineering expertise. We specialize in precision solutions for pneumatic conveying, milling, dust collection, sifting, weighing, and feeding. Schenck Process FPM and Coperion boast a streamlined business model which enables us to deliver high-performing systems for customers in every corner of the world, supported by an extensive collection of services. coperion.com/fpm   Source: Schenck Process 

CPM IDAH presents the TwinTech extruder for the Pet Food and Aqua Feed market
Extrusion

2+ MIN

CPM IDAH presents the TwinTech extruder for the Pet Food and Aqua Feed market

In March, CPM IDAH presented the clearest evidence of that collaboration at the Victam Asia 2024 show: the new TwinTech twin-corotative screw extruder. This TwinTech extruder updates IDAH's well-known twin-screw extruder with innovations and design techniques from CPM Ruiya Extrusion, along with the long-lasting gearbox and energy-efficient motor from the renowned CPM equipment.   Collaborative development   "This extruder is the result of collaboration between the CPM brands IDAH (Taiwan) and Ruiya Extrusion (China)," says Ezequiel Villar, Business Development Manager for Latin America at CPM IDAH. "We combined their knowledge of design, robustness, and profitability with our knowledge of food production to introduce a new technology."   The CPM gearbox and motor also offer real advantages in the TwinTech. 'The gearbox allows rotational speeds of up to 600 RPM, making it easier to process heavy loads and increase performance, along with a proven long service life,' says EV. TwinTech's CPM motor is a permanent magnet synchronous motor (PMSM), which offers significant advantages: "The CPM motor requires less energy," says EV. "It also reduces size and noise emission by approximately 30%." Combined, these innovations create a market-leading twin-screw extruder that delivers capacity, value, and reliability.   TwinTech details   The TwinTech extruder offers a range of new features developed by both IDAH and partner brands within CPM: Improved Gearbox technology: Powered by CPM's renowned and proven gearbox technology, the TwinTech extruder features a high-speed, heavy-duty gearbox capable of a rotational speed of up to 600 RPM. This allows for increased processing capacity and efficiency. Energy efficient design: The TwinTech extruder is powered by a permanent magnet synchronous motor (PMSM), which is highly efficient and approximately 50% smaller than traditional air-cooled motors. This motor design contributes to energy savings, reduced noise pollution (up to 30% less), and the option of water cooling to maintain the motor. Density control unit: An optional feature, the density control unit, allows TwinTech to produce different food types using the pressure inside the cutting chamber. This versatility allows manufacturers to produce a wide range of feeds with a single machine. Advanced preconditioning and cooking systems: These systems are designed to improve the cooking process by ensuring effective steam integration and retention, resulting in greater processing efficiency and product quality.   Our CPM IDAH TwinTech extruder is a guaranteed solution to increase product quality levels with lower energy and wear costs. Regionally, we see an increase in consumption and specific growth in premium food by users, which generates the responsibility of the entire chain to have efficient solutions given the limitations that our clients face with the increase in ingredient, energy, and overhead costs. But despite these challenges, high-quality products are still expected to be supplied to a very competitive market. The TwinTech extruder is a cutting-edge solution that combines the experience of IDAH and the technology and robustness of CPM, offering the pet food industry a reliable and efficient tool.   By: CPM IDAH Source: All Pet Food Magazine

Catering to cats
Cats

7+ MIN

Catering to cats

The natural cat food and treat category has taken a positive turn as consumers focus more on their felines' distinct needs and preferences. "So many more people are catering to their cats and recognizing that they are different, not like dogs, and they have unique needs that finally are being addressed," said Diane Dewberry, owner of The Healthy Animal, a retailer in Pembroke, Mass.   The result has been a large cat-owning clientele willing to spend money to ensure their cats get quality food and nutrition, she added. "The new [customers] coming in don't care what they spend; they want the better food because their cats like it," Dewberry said.   With this desire for quality food and nutrition, consumers are turning to natural foods and treats. People's embrace of clean eating for themselves may be an influence as well. "For cats, the emphasis in the natural category tends to be on clean eating—choosing minimally processed, real foods that provide maximum nutritional benefits," said Heather (Acuff) Mendoza, director of research and development for Nulo Pet Food, a manufacturer in Austin, Texas.   Not only do consumers realize that cats need quality nutrition for their overall health, but owners also want and need foods that address their pets' most common needs, said Janet Scott, owner of Rawz Natural Pet Food, a manufacturer in York, Maine. "The current trend favors natural food options offering solutions, such as recipes high in meat, low in carbohydrates and focused on addressing specific needs," she said.   Romina Tasahuaman, store manager for Choice Pet, a retailer in Stamford, Conn., reported an uptick in sales of natural cat foods, especially those that are formulated to address special conditions such as diabetes and urinary tract issues. "When customers find natural foods and try them, and they see their cats have no issues going forward, they stick with that brand," she said.   For those less familiar with premium and natural cat foods, guidance is especially welcome. "Unfortunately, not everyone has access to the education or access to people that feed more naturally, and it can be kind of scary to switch over," said Alexandra Dameron, owner of Noah's Natural Pet Market in San Diego. "Most cat owners are told to just feed dry food and wet food as treats occasionally and so are nervous to branch out." This is where independents often set themselves apart with the education and expertise to help cat owners with questions, concerns, information and coaching. "During this age of information, retailers are faced with the challenge of delivering the right information to consumers, on the right platform, at the right time," Mendoza said. "This sets the bar high for retailer education, but when done right, will build trust and rapport with consumers."   Industry insiders noted several key training topics for retail associates. The unique nutritional needs of cats. "Cats are different than dogs and have very different nutritional needs," Dameron said. "Cats are obligate carnivores, which means they have no carbohydrate requirement. They need meat, fat, organs and bone to survive and thrive." Product knowledge. "Learn about the products. Read about the products, learn the contents, understand why we have it and what it will do for the cats," Dewberry said. Sourcing for quality. "With the many options available, along with marketing techniques, it can be a bit overwhelming for shoppers to determine which products are the best quality," said Fernando Maluf, vice president of international sales for Natoo Pet Foods, a manufacturer in São Paulo. He recommends knowing where a product is made, what ingredients are in a product and where the ingredients come from. "How and where ingredients are sourced can play a key role in the quality of the product," he added. Engaging with customers. Teaching associates what questions to ask to get more information from customers on their cats' needs and preferences is crucial to helping shoppers select appropriate diets, Dewberry said. Personal experience. "The best education … is having experience with the food or treat in question," Dameron noted. Tips for transition. "We all need to know how best to gently guide a customer to the more natural/alternative categories for their kitties while still honoring the cat's preferences," Dameron said. "We all have to be aware of the ways to start introducing new textures and flavors and the tricks you can use to help a cat want to try something new."   Texture trends & flavor preferences    Getting cats to eat new foods can be a challenge, as they have a reputation of being finicky for good reason. This is where Dewberry finds sampling to be very helpful. "Texture is a big thing," she said. "Some cats are imprinted on certain textures or smells. We always sample, which is good when companies offer them." Dry foods remain a best-seller. These diets offer a convenience consumers appreciate.   For those looking for a natural, grain-free, single-protein dry food option, Rawz Natural Pet Food is introducing Limited Rabbit Recipe for Cats this month. The kibble is made with real rabbit, contains marine microalgae oil (algal oil) and features a freeze-dried raw rabbit coating, Scott said, adding that it is free of eggs, potato, corn, rendered fat, dairy, wheat, soy and canola oil. Limited Rabbit Recipe for Cats "is made with easily digestible ingredients and is a great solution for cats with food sensitivities," she noted.   Canned diets have been a feline food staple for decades, and they are very popular in the natural market, with pâté, minced, shredded and stews ranked as top textures, industry experts agreed. At Global Pet Expo in Orlando, Fla., in March, Nulo launched a line of 10 natural, high-meat canned cat food formulas. Featuring diversified textures, the new diets include fine minces, regular minces and flakes. Proteins include chicken, beef, duck, lamb, quail egg, salmon, tuna, crab and prawn, and the canned diets contain organ meats and broth. "Pâtés have been the classic canned food format for decades, but with recent advantages in processing technology, the ability to innovate in this category is almost limitless," Mendoza said. "This line is focused on providing high animal-based protein, flavorful broths, and functional ingredients like pumpkin and inulin to support gut health."   Raw and freeze-dried fare are gaining attention in the natural pet food market, retailers said, and many independents reported that they encourage customers to feed these foods. "While frozen raw food is the absolute best way to feed your kitty, some cats won't take to the texture," Dameron said. "Softer freeze-dried and air-dried are becoming more popular for cats, and we are helping educate around why these foods are better than traditional kibbles for cats. "We also are seeing freeze-dried and air-dried treats being extremely popular," she added.   For shoppers ready to make the switch to raw, Dewberry uses freeze-dried foods and treats as an effective bridge. "Most cats can't go straight from dry to raw, and it takes cats time," she said. "We always try to slowly transition them from dry to the freeze-dried, then canned and then raw." While customers are less reserved about spending money on quality cat foods, some retailers have found rising prices are affecting raw purchases. The market for raw cat food and treats has certainly grown, Tasahuaman said, but "price increases have made it harder for some to keep feeding raw. Many use raw as a topper or a treat because of the expense."   Toppers in general are gaining popularity as a simple way to add more natural nutrition into any cat's diet, insiders said. This September, Natoo plans to unveil meal toppers for cats in Chicken & Sweet Potato and Salmon & Sweet Potato flavors. The single-protein treats are similar to a wet food, with shreds of chicken or chunks of fish in a broth, and they contain no byproducts, preservatives, or artificial colors or flavors. "Perfect for cats of all ages and sizes, they can be enjoyed alone or mixed with dry food for added nutrition," Maluf said. "Made with limited ingredients, they're easily digestible and great for pets with sensitive stomachs or allergies. Plus, they are rich in folic acid, biotin, antioxidants and fiber, and are fortified with essential vitamins A, B12 and D3."   In addition to texture, flavors and palatability are key considerations. Chicken and fish remain the most common and popular proteins in cat food and treats, according to insiders. "Our poultry- and fish-based formulas tend to be our Nulo fan favorites and top-selling proteins for cats," Mendoza said. "We're also seeing increased interest in red meat options, such as beef and lamb."   For owners who prefer feeding a rotational diet, more products are now available in a variety of flavors and proteins, Scott said, such as turkey, duck, rabbit and pork. Offering lots of protein options can be beneficial to cats, Dameron noted. "We encourage a lot of variety as it helps to prevent the stereotypical 'picky' cat, so we encourage customers to explore more novel proteins and diversify their cats' foods and treats," Dameron said. "If you understand your cat is a predator and carnivore, you can focus on the ways they play and hunt to determine what they might like. Red meats if they are a ground hunter and poultry if they like to fly through the air."   Source: Pet Product News

Next-generation foods: Microbiome, nutrition, animal health and wellbeing
Dogs

3+ MIN

Next-generation foods: Microbiome, nutrition, animal health and wellbeing

By Juan Gómez Basauri, Ph.D.

The Microbiome
  With this interest, the term 'microbiome' may be confusing, particularly to a person who is not a trained microbiologist. For instance, one reference may tell us that the microbiome is the complete set of microbiota (microorganisms, bacteria, fungi), its genes, and the metabolites they produce in the microenvironment in which they reside (habitat) either inside or on the body of an organism (e.g. the intestinal tract, the mouth, the skin, the reproductive system) and sometimes the term microbiome and microbiota are used interchangeably though they are different.
One way to grasp the term microbiome is by using a sports analogy. Imagine a football stadium filled with fans from diverse backgrounds and origins. Similarly, the gut microbiome (the football stadium) consists of a diverse population of microorganisms including bacteria, viruses, fungi, and more. What's more, each fan in the stadium has their own unique characteristics and preferences, as do the different microorganisms present in the gut microbiome.
We can expand this analogy further. Inside the football stadium (the gut microbiome), fans communicate and interact with each other and with the players during the game. Similarly, the microorganisms in the microbiome communicate and interact with each other and with the host (human, dog, or cat) through chemical signals and interactions.
This communication results in a strong association between the microbiome and the health of the gastrointestinal tract and other organs such as the brain, liver, skin, and others. And just as a successful football team requires a balance between offense and defense, the microbiome relies on a delicate balance of its microorganisms to maintain health. In contrast, an imbalance or unprepared team can lead to poor performance on the field, and a disruption of the balance in the gastrointestinal tract known as dysbiosis, can lead to health problems for the host.
While there are numerous factors that influence the composition of the microbiome (e.g. host genetics, age, environment), diet plays a fundamental role in the growth and function of certain microorganisms so they can thrive in their respective niches. Nutritional intervention through diet provides a daily opportunity to enhance the health of the microbiome and ultimately the health of the host. Studies show that phyla in the gut microbiome and the composition of bacteria and microorganisms respond predictably to dietary changes – high protein diets, and different types of fiber, to mention a few - in both humans and "healthy" dogs and cats.
It is not only important to know the specific phyla and strains, but also their functionality: what types of metabolic processes take place and what metabolites are generated. Metabolites that have been extensively discussed and researched are short-chain fatty acids, butyric, propionic, and acetic acids. It's important to note that the composition of the microbiota in the intestinal tract is unique to every person, and every dog, cat, and even human also has a unique microbiota profile.
What's next: New generation of foods
For some time now, customized and personalized food has been thought of as a way to tailor dietary recommendations and optimize food choices according to an individual's unique physiological needs for health and wellbeing.
What we already know about the microbiome gives us the starting point for truly personalized nutrition. We should be able to develop personalized food with the desired nutritional outcomes for specific cases and conditions. A study of an individual's microbiome can provide insights into its unique microbial profile and provide personalized dietary recommendations to modulate the gut microbiome to improve and enhance digestion, nutrient absorption, and overall gut health.
Modulating the gut microbiome to enhance wellbeing may seem like a tall order but discovering the secrets that the microbiome holds is key to a long and healthy life not only for our companion animals but also for us humans.   By: Juan Gómez-Basauri
Source: All Pet Food Magazine

Zoomark and Nomisma shine the light on the non-food pet market
Market Information

4+ MIN

Zoomark and Nomisma shine the light on the non-food pet market

The early highlights of the research conducted by Nomisma for Zoomark on Italian pet owners' shopping habits have just been released. They reveal key trends in the non-food segment, which has consistently expanded in recent years and includes supplements, anti-parasite products, accessories, toys, hygiene products and cat litter.   The data presented at the press conference organised to launch Zoomark 2025 – 21st international trade show for pet food and pet care, scheduled for May 5th-7th 2025 at BolognaFiere – are the first step in a broader partnership between Zoomark and Nomisma. This collaboration will develop over the coming months as part of a programme to identify the trends, opinions, habits and behaviours of Italian pet owners.   'The activities that form our two-year strategy with Zoomark allow us to make a tangible contribution to the Italian non-food pet segment for the first time', explained Mattia Barchetti, Head of Market Intelligence at Nomisma. 'The research results provide a cross-section of current and future trends regarding pet owners' purchasing behaviour and preferences, vital information that will help the sector's top Italian and foreign businesses to define their sales strategies.'   The pet market keeps on growing   The pet market continued to grow globally in 2022, everywhere from the USA to Europe and Asia. Worldwide pet owners are increasingly attentive to caring for their cats, dogs and other animals, choosing both food and non-food products with their wellbeing in mind and treating them as members of the family. Italy is outpacing the USA, China and Europe when it comes to overall expenditure on pets, with a total growth in the pet sector of almost 20% compared to the previous year. Non-food accounted for approximately 43% of the total expenditure.   Total spending on pets approaching €7 billion     Italian families spend €6.8 billion every year on caring for their animals and ensuring their wellbeing. Of this, 57% goes on food and 26% on veterinary medical expenses. This leaves 17% of pet expenditure dedicated to accessories, and particularly five main categories: supplements and anti-parasite products, cat litter, accessories (home and comfort, dog harnesses, leashes, collars, and clothing), hygiene and grooming products, and toys.     Spending on pets as a proportion of Italian families' outgoings has grown consistently in recent years, and particularly after Covid, with an overall increase of 35 bps between 2018 and 2022, leading to significant effects on the pet supply chain. Previews of the Nomisma research show that 52% of respondents reported spending the majority of their monthly expenditure on their dog. When pet owners with more than one animal were included, however, cats were the most frequently cited on this measurement.   Italian pet owners: identikit and lifestyle   Nomisma's research for Zoomark builds an identikit of the typical Italian pet owner: on average, owners are over 45 years old (47% of survey participants) and belong to a family with children (43% of the panel). In addition, almost 90% of pet parents live in a house with an outdoor space, i.e. with at least a balcony or garden.     The analysis also identifies pet owners' various lifestyle types: One in five (19%) define their lifestyle as 'Conscientious', seeking balance between their private life and work, which includes their pets. This is followed by those with a busy 'Urban' lifestyle (10% of respondents) – people who live at a frenetic pace and attend city social and cultural events – and the 'Global and Curious' (also 10%), open-minded citizens with a strong interest in culture and the world. Another 10% defined themselves as having a 'Sustainable' lifestyle, focused on seeking environmentally friendly solutions in all areas of their life. Close behind on the list are the consumers (9% of respondents) who identify as 'Digital', with a passion for technology and online purchases, and another 9% who define their lifestyle as 'Active', i.e. they exercise regularly and follow a balanced diet. Anti-parasite products, home accessories, and hygiene and grooming products were the most frequently purchased products last year, accounting for over 60% of sales. Pet owners continue to have specialised physical shops as their preferred purchasing channel, but online is becoming increasingly more important, particularly for certain product categories. The products with a predicted increase in average spend over the next two to three years include cat litter, anti-parasite and electronic equipment.   'We know how much the food sector is a driving force in the pet economy. Nonetheless, the novelty revealed by the latest trends in the non-food segment tells us about how the market is evolving' - underlines Luisa Bersanetti, Exhibition Manager of Zoomark - 'In the wake of this significant growth, we started the partnership with Nomisma with the aim of analysing the trends and purchasing habits of Italian pet owners; Zoomark's intent remains to offer its exhibitors and visitors the essential tools to increase their business opportunities, and we believe that the first data collected by Nomisma are the right starting point for interesting conversations that we will develop in the 2025 edition."   Source: Zoomark

Pet food ingredients and environmental sustainability
Trends

4+ MIN

Pet food ingredients and environmental sustainability

Most pet diets are made with a lot of meat. In fact, if American dogs and cats were their own country, they would rank 5th in global meat consumption.2 Due to the significant environmental impact that raising meat has, it is important for pet owners and brands to factor in how different pet food options impact the environment when selecting or creating a pet product.   Wet versus dry   A study performed by Brazilian researchers investigated ingredients found in different kinds of pet food (wet, dry, homemade) and estimated the environmental impact, such as greenhouse gas emissions, land use, and water usage. The researchers found that wet diets have the highest environmental impact for both dogs and cats, followed by homemade diets, with dry diets having the lowest environmental impact.3 This is because wet diets utilize more animal ingredients, and diets high in animal ingredients have correspondingly large environmental footprints. The researchers also noted that most of the diets included in the study provided protein and fat in excess of what  dogs and cats require, which is likely due to the amount of animal ingredients used in these diets.3 Thus, it is important to select and formulate pet food with appropriate nutrient levels for environmental purposes while minimizing environmental impact.   Alternative proteins   Since traditionally raised animal ingredients have a significant environmental impact, there is a lot of interest in alternative proteins. In general, producing these protein ingredients requires less land and water, which reduces their environmental impact. For instance, plant-based protein sources have been used in pet food for years, and there are several therapeutic canine diets in the market for dogs with food sensitivities that do not contain animal proteins. Insect proteins like crickets and black soldier fly larvae are nutritionally dense and sustainable and have been gaining traction. Cultured meat and fermentation proteins offer other exciting new frontiers for creating proteins that can be utilized in the food supply. Cultured meat takes cells from, for example, beef or chicken and grows more meat via cell cultures instead of raising more cattle or chicken. Fermentation proteins utilize microorganisms' fermentation abilities to produce proteins that then can be used in diets. These alternative proteins are exciting new environmentally friendly options, but they are also novel ingredients that we have less knowledge about than traditional animal meats. It is recommended that food companies thoroughly analyze these ingredients and perform canine and feline feeding studies to utilize them in products responsibly. Consumers should also look for brands with dedicated resources to ensure their products are healthy for their pets. Regenerative agriculture   For environmentally conscious pet owners and brands that still want to utilize animal proteins, thinking outside of typical commercial agriculture may be the way to go. Regenerative agriculture focuses on improving soil health, which is important for mitigating climate change because soil can store carbon.4 Healthy soil is the largest store of terrestrial carbon, whereas poorly managed soil and unsustainable agricultural practices will lead to carbon being released into the atmosphere.4,5 Some strategies that regenerative agriculture implement include planting crops with 'no-till' and incorporating cover crops to minimize the disturbance of the soil.4,5 Animal agriculture can also be regenerative using 'adaptive grazing', which involves moving pastured animals through smaller sections of the overall land instead of always occupying the same space when housed in feed lots. This allows grazed land adequate rest and recovery, recycling of nutrients, and improves animal welfare since the animals have more space to move and exhibit natural behaviors.4,5   There are numerous options for pet owners to choose from, and brands do their best to appeal to the pet owners. Since we and our pets all share one Earth, the environmental impact of the pet diets should always be an important factor when producing or selecting a product. Whether it is proper formulation, utilizing or researching novel ingredients, BSM Partners can help create pet diets that are healthy for the pet and the world they live in.   Source: BSM Partners.   Resources American Pet Products Association. American Pet Products Association Industry Trends and Stats. Published online 2024. Accessed February 19, 2024. https://www.americanpetproducts.org/research-insights/industry-trends-and-stats Okin GS. Environmental impacts of food consumption by dogs and cats. PLOS ONE. 2017;12(8):e0181301. doi:10.1371/journal.pone.0181301 Pedrinelli V, Teixeira FA, Queiroz MR, Brunetto MA. Environmental impact of diets for dogs and cats. Sci Rep. 2022;12(1):18510. doi:10.1038/s41598-022-22631-0 Food and Agriculture Organization of the United Nations. Noble Research Institute. What is Regenerative Agriculture?

The new era for pet food brands
Market Information

3+ MIN

The new era for pet food brands

By María Candelaria Carbajo

But innovation, by itself, leads nowhere. We need to do it with knowledge and data-based and, to do so, understanding the main current trends and changing forces is essential to encourage sustained and effective development. Part of that knowledge will come from improving relationships between companies' retailers and consumers.   On the other hand, we must also take into account that the global economy is encountering a series of challenges that bring global instability both at an economic and productive level and mean that the problems on the inflation front are not over yet. When a crisis occurs across an entire industry, we need to focus and join forces because one consumer's trust (or lack thereof) can impact many more and spread to very negative impacts.   However, despite knowing the need to invest in finding these new alternatives, losing sight of motivation amid needs and everyday demands can be easy. In these cases, it is important to remember that most of the time, urgent does not mean high importance. Instead, focusing on those relevant matters in the medium and long term can be much more significant.
It is precisely in these cases that we must join forces and find new paths together.   3 key trends to pay attention to E-commerce E-commerce and direct-to-consumer models have been booming since the pandemic boomed, but their role is currently transforming. Today, they are creating opportunities for innovative and niche pet food brands to reach a broader audience while online platforms make it possible to educate consumers about their offerings and the benefits of their products.   Lower budgets Pet food consumers are increasingly tending not only to reduce but also to plan and budget the expenses related to their pets. They remain very loyal to the products they choose but with less willingness to spend. By understanding these consumer behaviors, brands can allocate their resources appropriately, adjust strategies, and seek out key partners.   Collaboration and co-participation When there were crises in the industry, such as the recall of certain contaminated foods, collaboration was what held brands. Furthermore, we know that crisis can mean opportunity. These events have driven the industry to have better and new standards. Since these changes, manufacturers have implemented and received improvements to track ingredients throughout the supply chain, protecting pet health and helping to restore consumer trust. In turn, it has forced all parties to advocate for better communication.
 
On the other hand, although there is a strong increase in pet owners who are increasingly aware, there is still a large number of consumers who see pet food as a true mystery. In these cases, purchasing decisions are motivated by emotions. Co-participation and collaboration are essential to educate because, when misinformation is spread, consumers do not know what to believe.   Conclusion   The pet food industry is undergoing a transformative phase, driven by innovation that answers both pet owners' desires and the Earth's needs and the market. The most advanced countries are already blazing a trail that combines modern technology, sustainability, and a deep understanding of animal welfare. As the bond between humans and their pets deepens, the search for healthier, more sustainable, and technologically advanced pet food options will continue to drive the industry.   Source: All Pet Food Magazine.

Additives in pet food
Ingredients

3+ MIN

Additives in pet food

The term 'additive' can be applied to a range of ingredients that manufacturers add to the basic ingredients that are at the heart of pet food. These minor ingredients include mainly essential nutrients such as vitamins and minerals, but also flavours, colours and agents to prevent harmful spoilage of the pet food due to fats going rancid or through bacterial contamination. Vitamins and minerals are presented in the factsheet 'Nutritional needs of Cats and Dogs'.   Preservatives   Pet food safety is of critical importance. Preservatives may be added, largely depending upon the type of pet food product and processing, to ensure that food products remain nutritious and safe for consumption throughout their shelf life. The food must be protected from bacterial or mould contamination and spoilage, further it must be protected from degradation and the loss of nutrients during storage. The method of preservation used depends on the type of food because the way of processing also contributes to the food integrity and shelf life: Dry pet food: The manufacturing process kills microbes and the low moisture content helps to inhibit the growth of most organisms. Moist pet food: The heat applied in cooking of canned or pouch pet food kill microbes and the packaging excludes air, protecting the food. Chilled pet food: Processed chilled pet food has undergone a controlled thermal process and this, together with refrigeration during storage helps suppress spoilage. Semi-moist pet food: This generally has a low pH and contain humectants that bind water to the product, making it less available for use by invading organisms.   Antioxidants   Antioxidants are used to protect pet food from deterioration due to oxidation. All pet food has some fat and/or oil content and these should be stabilised by including antioxidants to prevent fats from reacting with oxygen in the air (oxidising) and food becoming rancid which leads to losses in nutritional quality. The inclusion of antioxidants helps to maintain wholesomeness and quality of the food. Antioxidants are incorporated into dry and semi-moist pet food to protect them from exposure to oxygen after processing. Antioxidant preservatives that might be included in dry pet food include: a variety of herbal or plant extracts including: vitamin E (tocopherols), vitamin C (ascorbates) or manmade antioxidants, which have been used in various human food for many years.   Colouring agents   Colouring agents may be added to pet food to enhance the appearance of the food. These include a range of naturally occurring food colours, food dyes or mineral based colours.   Emulsifiers and stabilisers   Emulsifiers help keeping the fat in the food and prevent the water from separating. Gums and lecithin are used to prevent separation of ingredients and to create the gravy or gel in canned, pouch and other moist pet food. Food gums include seaweed extracts and seed gums such as guar gum (from the guar plant).   Flavours   Flavours are used to enhance the palatability in some pet food and to provide product variation. Much of the appeal of prepared pet food to the dog or cat stems from the choice of raw materials, such as fish, meat, vegetables or cereals. As with food for humans, the cooking process often increases the palatability of pet food. Some flavours may be added to some pet food and these can be natural flavours such as extracts from fish or poultry, or agents designed to mirror natural flavours.   Gut flora stabilisers   Gut flora stabilisers such as live micro-organisms can be added to pet food and have a positive effect on the gut microbiota. These live micro-organisms, classified as zootechnical feed additives by the European authorities and commonly known as 'probiotics', can be a good alternative to reduce the use of antibiotics in animals and more specifically in pets.   Source: FEDIAF.

Manufacturers need partners who support them in understanding the Pet Food ecosystem
Ingredients

5+ MIN

Manufacturers need partners who support them in understanding the Pet Food ecosystem

A supplier needs to understand its customers' reality to help them face daily difficulties and build a promising future. Challenges within our market can be found not only in the external environment (customers, pets, distributors, etc.) but also in the factories and, if you look deeper, inside the kibbles. Through services and shared knowledge, suppliers can contribute to the applicability of their solutions and evaluation mechanisms to make the most of their use.   Pet food producers do not need to have 100% of their needs met by their efforts. Suppliers that have been established in the market for a long time and are committed to the development of the pet food ecosystem have a lot to offer you. Production and application consultancy, analysis of physicochemical parameters of kibbles, additive utilization rates, and comparisons of the characteristics of your products versus your competitors are some examples of support services that Symrise Pet Food can offer you. You also need to have a thorough understanding of the expectations of owners and their pets, as well as the evolution of technologies and the market. This is not done by a stroke of luck but through an absolute knowledge of what constitutes this ecosystem.   Understanding pets and owners   Pets and their owners are a fascinating topic to study; That is why we have a series of tools and services that allow us to know them in depth to provide you with a unique holistic approach, which considers the vision and opinion of the owners and the preferences and behaviors of the pets.   On the one hand, having a clear voice from pets can be challenging. In fact, many decisions are made through the voices of our pets, after all, they are the real consumers. Imagine if the responses of dogs and cats were compromised in some way… Brands could go in very wrong directions.   Then, it is essential to have reliable, statistically robust responses aligned with animal ethics policies that guarantee excellent living conditions for pets. That's why you've probably encountered our Panelis team (our expert measurement center), whether at our facilities, conferences around the world, or in your office. They are the ones to help you make reliable, pet-based decisions, in addition to being one of our most visible commitments to the generation and transfer of knowledge for the construction of a promising future for our ecosystem.   Listening to what pets have to say is essential, but matching the voices of pet owners with pets is state-of-the-art. How do pet owners interpret their pets' satisfaction? What is the evidence for pets' pleasure in eating? The interaction of the actors in our ecosystem must interpret and answer both questions to ensure that this much-needed bond of care and affection between pets and owners is strengthened. Specific methodologies focused on pets and owners, such as the 'Liking Test' study protocol and in-home panel studies, are clear examples of tools to capture the interaction of pets and their owners. When we talk about the feasibility of listening to the voices of pet parents, challenges become even bigger. Options in many markets are more than limited and often inaccessible, whether due to budget restrictions, the quality of responders, or reactivity.   An increasingly digital environment has allowed new tools to be created and used to benefit our market. Symrise Pet Food acquired Yummypets in 2017 to complement our Panelis service by enlarging our comprehensive view with pet owners' insights. This tool now owns 7 proprietary pet owners' panels in 7 countries. This allows us to capture, analyze, and deliver insights into pet owners' expectations and buying habits/behaviors. Evaluating new claims, investigating the acceptability of new product positions, or even evaluating new packaging is becoming simpler and more accessible.   Proudly, standing by your side   Living together and sharing successes and failures in the same place is the most effective way to build a true partnership. Ever since our origins, we have made it clear that our goal would be to maintain a commercial relationship based on the local markets, following our motto 'the closer, the better,' come what may, and most importantly, without intermediaries that add time and demand unnecessary efforts.   At Symrise Pet Food, we put at your service an unparalleled industrial structure as well as an agile and reliable supply chain so that you can count on a constant and on-time supply. We oversee searching for and having the best suppliers nearby to provide products characterized by unmatched freshness. The same one that pets, and their owners adore. Thanks to our local experts, we can help you navigate the pet food market ocean by providing you with the most recent insights and informing you before anyone else about the trends yet to come. Have you ever wondered how your brand interacts with its direct competition? We can help you understand if your efforts for unique positioning are being appreciated by the market or if some small adjustments need to be made.   Finally, if you have questions about the kibble or the production process and don't know who can help you, we are here to work with you. The good thing about having our support is that you have experts by your side who know the process from end to end and better yet, who know all the aspects of kibble formulation and how they can impact the acceptance by our furry friends. Environmental safety & sustainability   Today, pet parents are more aware than ever of how pet food is made and how it impacts the environment. Symrise Pet Food understands this approach because it was born out of a desire to value side streams and make the most of local raw materials. That's also what led us to develop a unique tool: the Eco-Design matrix. It is responsible for measuring the environmental impacts of SPF products throughout their life cycle, from our suppliers' factory to the delivery to our customers.   We also extended our approach to our factories and processes: in 2019, we began to build all our plants following sustainable guidelines. Today, we are proud of our plants in Colombia, Brazil, and China that were built under LEED certification standards for the construction of green buildings. In our remaining 29 plants, we work every day to adapt them to current standards: effluent treatment systems, gas control, and optimization of energy use, among others. If you are eager to apply sustainable standards like these in your plant, we'll be happy to share with you all of our knowledge and best practices about it.   In the current context, we need companies committed to developing long-lasting, reliable, and forward-looking relationships that allow us to accompany the development of the pet food industry. Our comprehensive understanding of the market ecosystem is what enables us to provide our partners with the best solutions to meet the market expectations. Beyond our products, sharing this knowledge is most of all, a key part of the support we bring to pet food manufacturers, helping them reach common objectives: to improve pets' well-being, enhance owner satisfaction, and nurture their bond.   By; Symrise Pet Food. 
Source: All Pet Food Magazine. 

Sustainability: How Pet Food Utilizes Animal Co-products of Human Food
Trends

4+ MIN

Sustainability: How Pet Food Utilizes Animal Co-products of Human Food

According to the Association of American Feed Control Officials (AAFCO), many naturally derived food commodities produce primary products such as muscle meats as well as secondary products such as heart, liver, kidneys, lungs, and gizzards. Secondary products (by-products) are often used in animal feed like pet food.1 Many popular resources available to pet parents advise against the feeding of pet foods containing animal by-products; however, the addition of animal by-products or 'co-products' can be palatable additions to pet foods.2 In addition, animal by-products can be a healthy and sustainable source of essential nutrients for dogs and cats.3
Sustainability   Commercial pet food production is highly related to livestock production as well as the human food industry.4 The use of animal co-products in pet foods is not only palatable and nutritious but also environmentally sustainable.5 Animal co-products used in pet food may include liver, heart, kidneys, lungs, tripe, plasma, and bone6 By utilizing animal co-products, the pet food industry can reduce the environmental effects of human food production by utilizing inedible meat, which is defined as adulterated, uninspected, or not intended for use as human food (9 CFR § 301.2),1 and poultry and fish co-products that would otherwise be disposed of.7   Palatability and Nutrition   The inclusion of animal co-products is one method some pet food companies use to improve the palatability of a dog or cat diet. As raw ingredients are difficult to handle and store in some pet food manufacturing facilities, many pet food companies opt to use rendered co-products in a meal form instead.1 In a study evaluating the palatability of poultry by-product meal in a dog diet, it was observed that the diet had an appealing appearance and smell to pet parents and was readily accepted by dogs without hesitation.8 Another study evaluating the palatability of dog diets containing chicken in fresh, dried, and meal form showed that diets with chicken meal and by-product meal were preferred compared to diets with fresh and dried chicken.9 The inclusion of animal co-products like meat meal is an effective way to include essential nutrients in a pet's diet without negatively affecting digestibility or fecal quality.10-12 In addition, rendered co-products are valuable to the pet food industry as they are nutrient-dense and considered affordable in relation to their nutrient value.13   Although many popular resources available to pet parents advise against it the addition of animal co-products in pet foods is a nutritious and palatable source of protein for companies and consumers who value sustainability.   By: Ada-Miette Thomas. Source: BSM Partners.   References Association of American Feed Control Officials. 2024. Byproducts. AAFCO. https://www.aafco.org/consumers/understanding-pet-food/byproducts/#:~:text=In%20the%20case%20of%20animal,not%20exclusively)%20for%20animal%20consumption. Corbin, J.E. 1992. Inedible meat, poultry and fish by-products in pet foods. In Inedible Meat by-Products. (pp. 329-347). Dordrecht: Springer Netherlands. Mora, L., Toldrá-Reig, F., Reig, M., Toldrá, F. 2019. Possible uses of processed slaughter byproducts. In Sustainable Meat Production and Processing. (pp. 145-160). Swanson, K.S., Carter, R.A., Yount, T.P., Aretz, J., Buff, P.R. 2013. Nutritional sustainability of pet foods. Adv. Nutr. 4(2):141-150. Mosna, D., Bottani, E., Vignali, G., Montanari, R. 2021. Environmental benefits of pet food obtained as a result of the valorisation of meat fraction derived from packaged food waste. Waste Manage. 125:132-144. Walsh, C. 2014. The use of animal by-products. EBLEX: Stoneleigh Park, UK, 1-73. Watson, P.E., Thomas, D.G., Bermingham, E.N., Schreurs, N.M., Parker, M.E. 2023. Drivers of palatability for cats and dogs - What it means for pet food development. Anim. 13(7):1134. Karthikeyan, N., Singh, R.P., Johri, T.S., Tanwar, V.K. 2002. Nutritional quality and palatability of pet food from poultry by-product meal. Indian J. Anim. Sci. 72(5). Shields, C.J., Rozzi, N.L., Aldrich, C.G., Talavera, M.J. 2023. Chicken proteins in dog food Effects of different chicken protein sources on palatability in dry adult dog food. Front. Anim. Sci. 4:1292658. Abd El-Wahab, A., Chuppava, B., Zeiger, A.L., Visscher, C., Kamphues, J. 2022a. Nutrient digestibility and fecal quality in beagle dogs fed meat and bone meal added to dry food. Vet. Sci. 9(4):164. Abd El-Wahab, A., Zeiger, A.L., Chuppava, B., Visscher, C., Kamphues, J. 2022b. Effects of poultry by-products inclusion in dry food on nutrient digestibility and fecal quality in beagle dogs. PLoS One. 17(11):e0276398. Chuppava, B., Siebert, D.C., Visscher, C., Kamphues, J., Abd El-Wahab, A. 2023. Impact of animal by-products on diet digestibility and fecal quality in beagle dogs. Life. 13(3):850. Meeker, D.L., Meisinger, J.L. 2015. COMPANION ANIMALS SYMPOSIUM: Rendered ingredients significantly influence sustainability, quality, and safety of pet food. J. Anim. Sci. 93(3):835-847.

Canine oral health & insect-based pet food
Insect Based

3+ MIN

Canine oral health & insect-based pet food

About the study   Eight beagle dogs were fed a black soldier fly larvae (BSFL) meal-based extruded diet over a period of 50 days, in a cross-over study. The black soldier fly diet was compared to a control diet with a similar nutrient and ingredient composition but based on poultry by-product meal (PBP), for the same 50-day period.
Samples of the dogs' dental plaque were taken before and at the end of each period. VSC-producing bacteria were counted, saliva was subjected to microbiota evaluation, and bad breath was assessed using an odour intensity scale.   The study was conducted by the Federal University of Paraiba in 2023. The black soldier fly larvae meal used was ProteinX® from Protix, composing 29.5% of the diet. Overall improved oral health with black soldier fly larvae meal
1. Reduction of VSC-producing bacteria ProteinX realised a 7% reduction in VSC-producing bacteria in the dental plaque. This outcome is particularly notable, since these bacteria would typically increase with regular food consumption with no dental prophylaxis. The results show that food with ProteinX actually reversed the bacterial growth pattern from an expected increase to a decrease. VSC-producing bacteria are responsible for bad breath and dental and gum disease.     2. An increase in beneficial bacteria ProteinX seems to modulate saliva microbiota, increasing the abundance of Moraxella bacteria, according to the metagenomic analysis (using 16s rRNA gene sequencing). This group of bacteria is considered a marker of oral health and beneficial for the oral microbiome.     3. Breath evaluation The dogs' breath was evaluated after 50 days of consuming the test diet (PBP and BSFL) by a blind panel composed of four subjects using an organoleptic intensity scale5. Dogs presented a trend of a lower score for bad breath (odour intensity scale) when fed a black soldier fly larvae diet, and a significative higher frequency of score 1 (barely noticeable odour), indicating that dogs had breath improvement, probably able to be detected by owners.     ProteinX ProteinX contains components with antimicrobial properties that are able to disrupt the bacterial cell envelope and its homeostasis, leading to bacterial death. The components are antimicrobial peptides (AMP), such as cecropins, coprisin, defensins, cathelicidin and insect AMP-complexes; fatty acids (especially lauric acid) and polysaccharides, such as chitin6.   Mechanism of action of AMPs The anionic molecules in the membranes of bacteria attract cationic antimicrobial peptides (AMPs) via electrostatic and hydrophobic interactions. Unlike bacteria, the cytoplasmic membrane of mammalian (host) cells with a neutral net charge has no or a weak interaction with cationic AMPs, meaning the host's cells are barely affected (figure 3).     If you want more information, visit the website HERE.   Source: Protix.   References: 1 OLSÉN, L.; BRISSMAN, A.; WIMAN, S.; ERIKSSON, F.; KAJ, C.; BRUNIUS ENLUND, K. Improved oral health and adaptation to treatment in dogs using manual or ultrasonic toothbrush or textile of nylon or microfiber for active dental home care. Animals, v. 11, n. 9, p. 2481, 2021 2 HENNET, P.; DELILLE, B.; DAVOT, J. L. Oral malodor in dogs: measurement using a sulfide monitor. Journal of veterinary dentistry, v. 12, n. 3, p. 101-103, 1995 3 ALLAKER, R. P. Investigations into the micro-ecology of oral malodour in man and companion animals. Journal of Breath Research, v. 4, n. 1, p. 017103, 2009. 4 Neto, E. S., Cardoso, R. K. N., Santos, L. A. T. A., Sampaio, F. C., Santos, E. M., Restan, W. A. Z., ... & Loureiro, B. A. (2023). Black soldier fly (Hermetia illucens) larvae meal based extruded diets: potential to improve canine oral health. Journal of Insects as Food and Feed,1(aop), 1-13. 5 Greenman, J. et al., 2004. Study on the organoleptic intensity scale for measuring oral malodor. Journal of Dental Research 83: 81-85. https://doi.org/10.1177/1544059104083 00116 6 Veldkamp, T., Dong, L., Paul, A., & Govers, C. C. F. M. (2022). Bioactive properties of insect products for monogastric animals–a review. Journal of Insects as Food and Feed, 8(9), 1027-1040. 7 Geitani, R., Moubareck, C. A., Xu, Z., Karam Sarkis, D., & Touqui, L. (2020). Expression and roles of antimicrobial peptides in innate defense of airway mucosa: potential implication in cystic fibrosis. Frontiers in immunology, 11, 1198.

Mars announces partnership with Tripadvisor, connecting today's pet parents with better travel experiences
Market Information

4+ MIN

Mars announces partnership with Tripadvisor, connecting today's pet parents with better travel experiences

Mars Incorporated, a global leader in pet care products and services, confectionery, snacking and food and the maker of some of the world's most-loved brands, has today announced a partnership with Tripadvisor*, the world's largest travel guidance platform, kicking off in the U.S. market with plans for future global expansion. Through a new co-branded digital hub, consumers will be inspired by and connected to pet-friendly communities across Tripadvisor's platform, while businesses will be encouraged to realize the cultural, well-being and financial benefits of becoming pet-friendly. Despite 73% of U.S. Tripadvisor users owning pets2, less than 1%3 of Tripadvisor's U.S. restaurants are currently listed as pet-friendly, demonstrating a huge need for more pet-friendly businesses.   The collaboration furthers the broader Mars Petcare Purpose: A BETTER WORLD FOR PETS, and the CESAR® brand's commitment to making the world a more dog-friendly place, by improving the experience of traveling with pets at every step of the journey. It's the result of a significant investment from Mars to accelerate the digital transformation of its pet nutrition business to meet the needs of the increasingly "always-connected" pet parent.   'At Mars, we're dedicated to becoming the most digitally enabled, pet parent-centric organization, which means collaborating with innovators like Tripadvisor to transform the pet parent experience,' says Natalia Ball, Global Chief Growth Officer of Mars Pet Nutrition. 'This partnership cements our commitment to supporting pet parent communities, using our unmatched expertise, knowledge and relationship with over 400 million pets and their pet parents who purchase our products every year.'   Shaping the future of pet-friendly travel   Travel remains a highly researched topic for today's pet owner – in the U.S., 'pet travel' is searched on Google over 19 million times annually4, yet it remains one of the biggest pain points. The same data found pet parents only take a vacation "once every few years" or less because of pets and 33% of pet parents have actually altered travel plans because of difficulty traveling with them. In addition, of the 746,000 U.S. restaurants on Tripadvisor, only 5,000 – less than 1% – are listed as pet friendly.   The partnership serves to help bridge this gap, using digital technology to connect consumers with pet-friendly options, helping to guarantee a better travel experience for pets, their parents and the businesses that want to support them. Partnership features include: A new consumer hub, available online or through Tripadvisor's mobile app, offering a one-stop resource for pet-friendly travel. Specifically: City guides developed in partnership with CESAR®, featuring pet-friendly travel tips and attractions in BETTER CITIES FOR PETS™-certified U.S. cities, including Miami, Austin, Nashville, Phoenix and Palm Springs, with plans to expand globally. An enhanced AI Trip Builder for users to build a pet-friendly trip in minutes with a personalized itinerary guided by traveler tips and reviews. A hub for businesses to discover the benefits of welcoming pets, including how to become pet friendly on Tripadvisor, how to accommodate pets, and how to ensure consumers know that they can visit with their animal companion. The launch of a new coveted Travelers' Choice Best of the Best Award category, Pet-Friendly Hotels, with Hotel Fioreze Quero Quero in Brazil named the world's most pet-friendly, and Hyatt Centric Las Olas Fort Lauderdale in Florida taking the title in the U.S.   'We know our travelers love their pets and are looking for hotel and restaurant recommendations to make sure they can enjoy every part of their adventure together,' says Christine Maguire, Global Vice President of Sales & Partnerships, Tripadvisor. 'Through this partnership, we're streamlining the journey for those who want to bring their pet along, helping them create lifelong memories – while encouraging and supporting the growth of pet-friendly businesses.'   The CESAR® brand – which believes that the best life is a shared life – made a commitment in 2022 to make the world a dog-friendly place, so that people and their pets can always be together. Today marks a huge milestone in delivering this commitment, by partnering with Tripadvisor on the launch of the new Traveler's Choice Pet-Friendly Hotel award category for 2024. The top pet-friendly hotel in the world was named Hotel Fioreze Quero Quero in Brazil, which boasts over two acres of open space for pet parents and their four-legged friends to explore. The No. 1 pet-friendly hotel in the U.S. is the Hyatt Centric Las Olas Fort Lauderdale in Florida, which allows pets on every floor and in the outdoor garden sitting area.   If you want more information, visit the website HERE.   Source: Mars.

The interview - Sonia Franck
Interviews

4+ MIN

The interview - Sonia Franck

How can you describe your role in the Pet Food Industry?   Since joining the pet food industry as Secretary General of FEDIAF EuropeanPetFood, I have recognised the value of my experience in the pharmaceutical industry and the number of useful links. Fundamentally, both industries share a common goal of promoting health and well-being. The pet food industry is a dynamic sector that continuously strives to meet the evolving nutritional needs and preferences of our pets. Staying abreast of scientific research, safety, market trends and consumer demands is something to which I am accustomed. The expertise I gained in the pharmaceutical sector will support my contribution to the ongoing efforts to ensure that Europe's 340 million pets receive nutritious and safe pet food.   I must also note that personally, I have always been passionate about rescuing pets and am committed to advocating for pet welfare. My move to the pet food industry has not been a surprise to my former colleagues and friends! I have now aligned my career with my experience and passion for pet welfare. I am truly excited about the value I can bring to the European Pet Food Industry.   How would you describe your job as Secretary General of IML Innovative Medicines in Luxembourg?   I am extremely proud of my work at IML, the voice of the private research-based pharmaceutical industry active in the Grand Duchy of Luxembourg. Through IML's representation of 64 global companies, the association encourages therapeutic innovation in medicines for human use. Here I played a key role in transforming the association. We worked hard to develop and introduce a new five-year strategy; we restructured its management and diversified revenue streams. My primary objective at IML was to enhance the industry's visibility and have a positive impact on public health. This is one of the many key experiences, which I know will help shape and bring value to my work in the pet food industry.   How did you receive your new role as General Secretary at FEDIAF?   Although I have only been in my role at FEDIAF for one month (at the time of writing this interview!), I am already enjoying being immersed in a busy team. In fact, one aspect that particularly excites me is the opportunity to lead, build and guide a small team of dedicated colleagues in Brussels. To remind your readership, our team looks after the needs of our membership, which includes 15 European national pet food associations, together with five pet food manufacturers operating in Europe. We estimate that this equates to around 150 pet food companies (200 plants) across Europe, producing 10.5 million tonnes of pet food. This is a big responsibility for our team and one that I am embracing as the new Secretary General.   What do you think are the main challenges in this position?   My main challenge will be to support the team and deliver the 'asks' outlined in our Manifesto and three pillars. Here we highlight our challenges and objectives. Our first pillar is to ensure the supply of nutritious products across Europe. We will continue to collaborate with authorities, regulators, and academics to ensure our members are able to continue in their supply of safe, nutritious, and palatable products. We will work closely with experts to update our Nutritional Guidelines, and Labelling Code, and also bring new, expert-written factsheets on a wide range of nutrition topics.   Our second pillar is to promote the benefits of pet interaction and responsible pet ownership. We highlight the key role of nutrition in pet welfare. This year, we have welcomed the proposed animal welfare legislation and will continue to monitor its progress. A key focus of our work is to contribute to the Pet Alliance Europe, our collaboration with AnimalhealthEurope, FECAVA and FVE where our combined voices are stronger in the promotion of pet welfare messages. This year we will also be promoting the wealth of scientific research proving the benefits of pets in terms of human health.   Thirdly, we are committed to sustainability from farm to bowl - the responsible use of resources and minimising our environmental impact. Therefore, we are monitoring various environmental developments at the EU and a national level. We are actively working on the packaging and packaging waste regulation proposal, and we continue to promote the importance of Product Environmental Footprint (PEF) methodology for the pet food sector, especially in the context of discussion on green claims. This methodology is key to a harmonised framework and supporting consumers.   How do you see the pet food industry nowadays?   The European pet food industry is critical to the health and well-being of Europe's 340 million pets. There are around 127 million cats, 104 million dogs, 53 million birds, 29 million small mammals, 22 million aquaria and 11 million terraria, to be precise! As the number of pets grows, so does our Industry. Annual sales of pet food products are around 29.1 billion euros, and this is a growth of 5.1%. In volume terms, the pet food market has also grown 3.5% and is currently 10.5 million tonnes. You can read more about European data in our Facts & Figures report.   And what do you think is the most important problem to be addressed this year?   With my arrival coinciding with the EU elections, I recognised that there would be challenging files to tackle. The dynamic landscape of the European Union presents a host of complex issues that require thorough analysis and diligent work. However, I am eager to take on these challenges, leveraging my experience and expertise to contribute to the advancement of the pet food industry and the well-being of pets. I will continue to advocate for its interests amid evolving regulatory and political environments.   It will be an exciting year!   For more information, please visit www.europeanpetfood.org or contact [email protected]   Source: All Pet Food Magazine. 

ZOOMARK 2025 - A landmark event for the global pet market
Market Information

5+ MIN

ZOOMARK 2025 - A landmark event for the global pet market

The countdown to Zoomark has begun!   Exactly one year to its 21st edition, the global pet food and pet care trade show – scheduled for May 5th-7th 2025 at BolognaFiere – was officially presented to international media and companies. The press conference – hosted by Luisa Bersanetti, Exhibition Manager at Zoomark, Pascale Sonvico, Show Office and Sales Manager at Zoomark, with the participation of guest speakers Giorgio Massoni, President of Assalco and Mattia Barchetti, Head of Market Intelligence at Nomisma – revealed all the latest news about the event as well as market insights. Giving the promising results achieved with our Rebooking and Early Bird campaigns, Zoomark 2025 is shaping up to be a success, with over 50% of exhibition spaces already snapped up.   'Zoomark, with its winning combination of culture and business, has always been an essential event for the pet market', noted Pascale Sonvico, Show Office and Sales Manager at Zoomark. 'We are grateful to the exhibitors and visitors who have cemented our success over the years, turning Zoomark into an unmissable occasion for the entire industry, eagerly anticipated by companies all over the world and increasingly important from a strategic perspective. Now Zoomark becomes even more ambitious in its aims and targets, or, as the new slogan says, Bigger and Bolder. Our goal is to involve each company, each retailer and other pet professional to create a memorable event. 2023 was a record-breaking year, with over 68,000 m2 of exhibition space, 1,060 exhibitors and an incredible 28,000 visitors.'   Zoomark 2025 will be the hub of the future. 'We want to provide an exclusive platform for all brands around the globe, creating new business opportunities while forecasting market trends and shining a light on topics such as sustainability, the concept of One Health, and tailor-made products, which are so popular with Gen Z', Sonvico continued. 'At Zoomark 2025 we will provide visibility to what is relevant today, but we will also look further ahead and offer space to the future-forward topics within our dedicated areas."   Pet tech is a fast-growing and crisis-proof trend, and with this in mind, Zoomark has decided to build the Next 5.0 area for the future of the pet market, innovation and cutting-edge technology: a space dedicated to start-ups and more established businesses that offer high-tech solutions in fields like pet health and security. Meanwhile, Zoomark's brand-new project Factory will put the spotlight on all businesses in the manufacturing supply chain (suppliers of raw and semifinished materials, equipment, packaging and services to the industry and to distributors), which plays an increasingly central role in meeting the needs of a growing market.   For the first time, Zoomark 2025 will also highlight excellence in the world of pet fashion, design and beauty through the launch of Atelier, a premium space for top buyers, brands and businesses. Two beloved and long-standing projects will return to Zoomark 2025: Pet Vision (the new products showcase) that in 2023 displayed around 500 novelties, serving as a compass for distributors and retailers seeking future trends, and Aqua Project for businesses in the aquarium and terrarium sector, which will host meetings and seminars as well as exhibition space. And the new features at Zoomark certainly do not end there! As Luisa Bersanetti, Exhibition Manager at Zoomark, pointed out, this constantly evolving, always up-to-date event is increasingly global in its outlook.   'Zoomark provides a bridge between Europe and the rest of the pet world', Bersanetti noted. 'In 2023, Zoomark welcomed exhibitors from 57 different countries and 62% of visitors from abroad, including high-profile players from every continent. In 2025, we will further increase the number of buyers from key locations, and particularly emerging markets, offering businesses with stands at the event real growth opportunities. To this end, we have already launched our new promotional campaign, with significant marketing efforts in advertising, in both print and digital media, across the world. The additional support provided by the Italian Trade Agency (ITA/ICE) for Zoomark's programme to attract external businesses has been crucial, helping us to meet our targets.'   Other new, highly anticipated projects are also quickly taking shape, including the strengthening of major international partnerships. One such venture is the agreement reached recently with Pet Fair South East Asia, where Zoomark will be coordinating the Italian businesses in the Italy Pavilion.   In a little over a month, on June 26th-28th 2024, Zoomark will bring its Pet Pavilion to the Shenzhen Convention & Exhibition Centre in the city's Futian district for Marca China, a dynamic event for private labels, e-commerce and large-scale retail. Zoomark's exclusive area dedicated to the pet sector will provide numerous Italian and international pet-related companies with preferential access to the Chinese market.   The centrepiece of the press conference in Nuremberg was the announcement of some of the most significant data emerging from the 2024 Assalco-Zoomark Report. The report revealed that, despite tricky conditions, the Italian pet economy has now reached significant heights, reinforcing Zoomark's position as a key event for global players interested in the Italian market. Giorgio Massoni, President of Assalco, gave a summary of insights in the Italian pet food and pet care sector and the outlook for the months ahead: 'The pet food market is proving to be resilient, confirming the attention that owners give to their pets, their life companions'.   The final item on the agenda was a preview of some of the highlights from a new piece of research conducted by Nomisma for Zoomark, which aims to provide a snapshot of the accessories sector by identifying current trends and the opinions, behaviour and purchasing habits of Italian pet owners.   'Nomisma has honed an innovative approach through its new partnership with BolognaFiere, seeking to analyse and study the trends in a market segment that is increasingly important for the pet sector, responsible for around 20% of overall revenue, which is non-food.', revealed Mattia Barchetti, Head of Market Intelligence at Nomisma. The data presented at Interzoo 2024 on Italian pet owners' shopping habits paints a clear picture of a segment that has shown continuous growth in recent years. 'This survey is only the first step in a larger project, which will continue to develop as Zoomark 2025 approaches', Barchetti concluded.   'Zoomark is one of BolognaFiere's most prized events. It has accompanied the growth in the pet industry for over 20 years, interpreting the needs of the market and anticipating future trends. The active partnership between Zoomark and Interzoo and the fact they are held in alternate years makes them both unmissable events in Europe for the global pet food and pet care industry. As a result of the growth in animal food and wellbeing products in modern mass retail, in June we will take our Pet Pavillion to Shenzhen as part of Marca China – another global BolognaFiere event dedicated to the private label market', stated Gianpiero Calzolari, President of BolognaFiere, officially starting the countdown to the event. 'We are sure that businesses wishing to enter the Chinese market will grab this new opportunity with both hands'.   Source: Zoomark. 

Exclusive Interview with Dr. Astrid Bosse at Interzoo 2024
Market Information

2+ MIN

Exclusive Interview with Dr. Astrid Bosse at Interzoo 2024

At the Interzoo 2024 event, held in Nuremberg, Germany, we had the opportunity to interview Dr. Astrid Bosse, JRS´s Scientific Advisor and Nutritionist. During the interview, Dr. Bosse shared valuable insights regarding the job JRS is doing in the pet food industry and its positive impact on pet health.   Dr. Bosse highlighted how JRS is dedicated to improve animal nutrition through high-quality fiber ingredients that promotes pets well-being.         About the company:   JRS was established in 1878 in southern Germany and, today, has become a global leader in sustainable and functional plant fiber technology.
With more than 3,500 employees in over 90 locations worldwide, they're a reliable technology and systems partner for a wide range of industries.   For more than 60 years, they've been pioneers in the manufacture of high-quality fiber ingredients for pets. The experience and dedication have made JRS a global expert in natural, healthy and sustainable animal nutrition solutions. The production of high quality, nutritious ingredients is carried out under controlled conditions, ensuring complete product integrity and traceability. This allows pet food manufacturers to have full confidence in the quality and safety of the ingredients.   JRS Petfood offers options for all pet food categories, benefiting pets at all stages of their lives and improving the pet food production process. JRS ingredients are scientifically proven and their team of experts is always ready to collaborate with customers to analyze problems and develop customized fiber solutions. These ingredients not only bring added value to pets, but also to pet food manufacturers, ensuring optimal and sustainable nutrition.   We invite you to learn more on their minisite or visit the website HERE.   Source: All Pet Food.

New Symrise CEO Parisot looks optimistic into 2024 at the Annual General Meeting
Market Information

3+ MIN

New Symrise CEO Parisot looks optimistic into 2024 at the Annual General Meeting

'I feel delighted to speak at the Symrise Annual General Meeting for the first time as the Group's CEO,' said Dr. Jean-Yves Parisot. 'We offer our shareholders good opportunities for successful business development, also amid ongoing global uncertainties. Our diversified portfolio, our high level of innovation and our global positioning contribute significantly to this. Our pioneering role in sustainability represents a further key to our success. We want to continue intensifying our efforts in this area until we have achieved net-zero status at all levels by 2045.'
In his presentation to the nearly 350 shareholders present, the new CEO started with a look at the 2023 fiscal year. The year turned out a successful one also with its geopolitical uncertainties. It produced stable organic sales growth of just under eight percent. Both divisions (Taste, Nutrition & Health as well as Scent & Care) recorded significant growth.   In his outlook for the 2024 fiscal year, Parisot stated that Symrise feels confident that it will be able to continue along this successful course. In the first quarter of 2024, the Group managed to increase sales by just under 11% compared with the first quarter of 2023. Overall, Symrise is aiming for organic growth of between five and seven percent this year. This would place the company at a faster growth rate than its respective market. To increase profitability, the company has also launched an efficiency program worth EUR 50 million.   Voting results available online   After the presentation of the business figures, the agenda continued to cover the agenda items up for vote. They included the following topics: - Appropriation of the accumulated profit for the 2023 fiscal year
- Resolution to discharge the members of the Executive and of the Supervisory Board for the 2023 fiscal year
- Appointment of the financial and other auditors
- Approval of the Remuneration Report
- Amendments to the Articles of Incorporation to enable virtual Annual General Meetings and on the arrangements for the participation of Supervisory Board Members
- Removal of the existing Authorized Capital and the creation of a new Authorized Capital
- Removal of the existing authorization to issue bonds and to create a new conditional capital   The shareholders approved all items on the agenda with a large majority. The detailed voting results are available for download at https://www.symrise.com/investors/annual-general-meeting/   About Symrise:   Symrise is a global supplier of fragrances, flavorings, cosmetic active ingredients and raw materials, as well as functional ingredients. Its clients include manufacturers of perfumes, cosmetics, food and beverages, the pharmaceutical industry and producers of nutritional supplements and pet food.   Its sales of approximately € 4.7 billion in the 2023 fiscal year make Symrise a leading global provider. Headquartered in Holzminden, Germany, the Group is represented in more than 100 locations in Europe, Africa, the Middle East, Asia, the United States and Latin America.   Symrise works with its clients to develop new ideas and market-ready concepts for products that form an indispensable part of everyday life. Economic success and corporate responsibility are inextricably linked as part of this process. Symrise – always inspiring more…   Source: Symrise.

KSE commissions new container shuttle system for premix production
Manufacturing Process

4+ MIN

KSE commissions new container shuttle system for premix production

We are talking with Dennis van Lankeren, Business Unit Manager ALFRA, and Bas Versluis , Head of Sales at KSE. Bas: ''The ALFRA Automatic Container Transfer (ACT) consists of a modular portfolio based on containers that provides process flexibility and minimal contamination. The system uses container shuttles (CS) to transfer products and components without contamination. The WP addition clarifies that in addition to internal transfer, the system has also integrated dosing and weighing.''   Lower building height and higher silos   Transfer by way of containers is not new for ALFRA, but combining this with dosing and weighing is. Dennis adds: ''Until recently, when silos were located at the top of the plant with a dosing installation, it was necessary to place a scale underneath to dump the correct amount into the movable container. With the CS-WP system, ''moving'', ''dosing'' and ''weighing'' have been added to its functionalities. This means an extra weighing system, that would require extra height, can be eliminated. In other words: the plant can be constructed with a lower building height or the new available height can be used to build higher and larger silos."   Carriers and macros   In the premix production process, the CS-WP system is suitable for larger components, such as carriers and macros. Because of the drop height between the silo outlets and the scale, it is not possible with this solution to dose small quantities, such as micro components, with sufficient accuracy. These can be prepared compactly on another dosing unit that works in parallel to be picked up by the container and transferred along with the large components to, for example, the mixer. This means the full batch remains in the same container during the entire process.   The customer's choice for choosing the CS-WP solution   The customer in the U.S. opted for the CS-WP solution because of their urgent requirement to optimally utilize the available space in their existing facility. Integrating the system in their plant allowed them to save valuable height that would otherwise be taken up by a conventional weighing system. This resulted in height savings of approximately 4-5 meters.  The fact that the CS-WP system guarantees a low contamination value was also a reason for the customer to buy this system.   The other customer in Spain, who is in the feed additives industry, installed the CS-WP solution also because of the specific requirements regarding contamination control. By using the CS-WP, macro ingredients can now be safely transferred to three different mixing lines.   Alternative solutions in the market   Dennis explains that several alternatives were considered by both customers. One alternative involved a traditional pneumatic transfer system, but this solution turned out to be disadvantageous because of hygiene issues and high energy consumption. The second alternative involved a container concept based on AGVs (Automated Guided Vehicle), which however, is complex to pair with several parallel production lines within a plant. In the end, KSE's CS-WP concept proved to be the most suitable and integratable, and resulted in maintaining the desired compact building height.   Intensive development process   The development process of the CS-WP involved some challenging design issues, including balancing the setup. With a footprint of approximately 1.5 meters x 1.5 meters and a height of 5.0 to 6.0 meters, this resulted in a column four times as tall as it is wide. This created a potential toppling hazard, especially when the system moved with weight on top. To prevent this, rollover safeguards were installed.   The system's dust extraction proved to be another puzzle. Customers who purchase an ACT system usually do so because of the need for a clean work environment with minimal contamination hazard. However, when dust escapes at the open joints during movement, this requirement is not met. In addition, because of accuracy, the extraction must not affect the weighing signal during the dosing process.   After extensive consultation and advice with suppliers, several concepts have been worked out, hereby coordinating mechanics, electrical and software. There are not two available variants: one where the dust collected from the filters goes back into the product, which can result in minor contamination, but ensures that all the product is moved along during the process. There is also a variant in which the dust extraction is taken as waste to an external discharge location without contamination, but thus resulting in waste. The choice between these two variants depends on the customer's requirements.   Application   Bas concludes, ''This KSE concept finds its application mainly in the premix and pet food industry. For application in the compound feed industry, the system is generally too small and relatively expensive.'' Bas adds that the customers mentioned in this article wish to remain anonymous for the time being, but that field results will be available soon.   Source: KSE Process Technology.

 Spray-dried plasma: Nutritional value and its effects in pet food processing (Part 2 and 3)
Ingredients

6+ MIN

Spray-dried plasma: Nutritional value and its effects in pet food processing (Part 2 and 3)

The high protein content of SDAP is also accompanied by an adequate composition of essential amino acids. For dogs, the most limiting amino acid in SDAP is methionine, like other animal ingredients. As the graphic in Table 1 shows, SDAP is high in protein and has an adequate amino acid score (EAA). The EAA is calculated by the concentration of a particular essential amino acid within the protein of the ingredient and divided by the concentration of the same amino acid relative to the protein recommendation for the species. This is a measure to identify the relative concentration of each amino acid in the protein source to classify it as limiting or not in the ingredient or diet. Values above 1.0 for the amino acid score indicate that the amino acid is in adequate concentration in the protein source. Table 1 shows the amino acid composition of some commonly used dry feed ingredients, with the EAAs of the main limiting amino acids in each.   Table 1: Amino acid composition of protein sources used in dog and cat foods.     FEDIAF - Table of nutritional recommendations for adult dogs and cats in maintenance; SDAP – spray dried plasma; PM – Poultry Meal; MBM – Meat and Bone Meal; EP – Egg Powder; SB – Soy Bean; SPC – Soy Protein Concentrate; CG – Corn Gluten; WG – Wheat Gluten.   Due to the spray-dry processing, plasma maintains its high solubility, which positively affects its digestibility characteristics and processing effects. The digestibility coefficients of this ingredient for dogs and cats have not yet been determined, but its effects when included in pet food on dietary digestibility have been demonstrated.   Quigley et al. (2004) conducted 3 experiments in dogs, with the inclusion of up to 3% of SDAP in the animals' diets, and compared with a negative control treatment. These authors found consistent results in increased apparent dry matter (DM) digestibility in all trials and increased crude protein digestibility in two studies. Similar results were found by Rodriguéz et al. (2016) using wet cat diets containing 3% SDAP or 3% wheat gluten (WG) as binders. These authors found increased digestibility of DM in animals that consumed the diet with SDAP.   Recently, we also included 1% or 2% SDAP in dog diets, and its effects on digestibility coefficients were determined. As shown in Figure 1, there was a gradual increase in the digestibility of organic matter and crude protein as the inclusion of SDAP increased.   Figure 1: Digestibility coefficients of organic matter and Crude Protein in dogs fed diets containing 1% or 2% Spray-dried Animal Plasma (SDAP).   The protein portion of plasma, which corresponds to 80% of the ingredient is mainly composed of albumin, immunoglobulin G (IgG), and coagulation proteins (Aldrich, 2012), which are preserved by the spray-drying process while maintaining their solubility (Patel et al., 2009). Due to this, SDAP has important functional properties in wet food processing in the form of pâté or chunks in sauces as an emulsifying and binding agent (Aldrich, 2012), playing a similar role to hydrocolloids.   Hydrocolloids represent a diverse group of long-chain polymers that form gels by thickening, emulsifying, coating, and stabilizing food components (Li and Nie, 2016). Although SDAP is not classified as a hydrocolloid, it has very similar properties and is widely used in wet food for this purpose. In Brazil, many wet food products contain SDAP in the composition, associated or not with other agents such as xanthan gum, guar gum, carrageenan gum, modified starch, wheat gluten, soy protein, and whey protein, which have similar functionalities in the process.   Wet food is mainly formulated with by-products from the meat industry, with high protein and lipid content and high moisture content (70-85%). To avoid phase separation and promote better texturization and homogenization, gelling and emulsifying agents are used (Dainton et al., 2021). In a study comparing the technological properties of binders commonly used in wet food in the form of chunks in sauce or loaf, Polo et al. (2006) found that the inclusion of SDAP at concentrations of 1.5% and 2.5%, respectively, increased the breaking strength and reduced water loss relative to wheat gluten. In another study by these same authors (Polo et al., 2013), the inclusion of 2.0% SDAP was compared with 2%, 4%, or 6% of wheat gluten, and similar results were verified, with 2.5 times increase in the food's breaking strength and an improvement in juiciness due to an increase in the absorption of water from the sauce in contact with the food, of approximately 20%.   Due to its high-water retention capacity, when included in high concentration in the diet, the SDAP gives hardness to the pâté, as can be seen in the Figure below, when compared to WG at the same concentration.   Figure 2: Photo of pâté produced with SDAP (left) or Wheat Gluten (right), at the same inclusion (Polo et al., 2013).   These properties, such as increased digestibility, especially of DM and CP, contribute to the reduction of excreted fecal volume and, when added to its emulsifying properties and as a binder, make SDAP a potential replacement ingredient for hydrocolloids, which have been associated with negative effects on fecal digestibility and quality (Craig, 21; Harper and Siever-Kelly, 1997; Karr-Lilienthal et. al, 2002) as well as inducing intestinal inflammation and gastric ulcerations, which have been described in rats, mice, rabbits, and guinea pigs ingesting hydrocolloids such as carrageenan gum or carboxymethyl cellulose (Martino et al., 2017; Wu et al., 2017).   Conclusion   Nowadays, the SDAP has been widely used in wet food due to its emulsifying, binding, and texturizing properties, with the objective of improving the presentation of food and adding to the nutritional composition, different from the additives commonly used for this purpose. Additionally, in dry food, this ingredient has demonstrated that, even at low inclusions in the formulations, it promotes significant increases in diet digestibility. In addition to the properties mentioned above, SDAP has some functional properties, especially prebiotic and immunomodulatory effects, which will be discussed in the next edition.   By: Ricardo Souza Vasconcellos, Lucas Bem Fiuza Henriquéz, Patrick Lourenço dos Santos. Source: All Pet Food Magazine.    References Aldrich, G. Plasma thermoplastic gel with pet health benefits. Accessado em: https://www.petfoodindustry.com/articles/4545-plasma-thermoplastic-gel-with-pet-health-benefits. (December-21-2012) Craig, J.M. Additives in pet food: are they safe? J Small Animal Practice 2021, 62, 8, 624–635. Dainton, A.N., Dogan, H., Aldrich, C.G. The effects of select hydrocolloids on the processing of pâté‐style canned pet food. Foods 2021, 10, 10. FEDIAF – The European Pet food Industry Federation. Nutritional Guidelines for complete and complementary foods for dogs and cats. FEDIAF press, Bruxeles, Belgium, 2017, p.49. Harper, E. J.; Siever-Kelly, C. The effect of fibre on nutrient availability in cats of different ages. In: Recent Advances in Animal Nutrition in Australia. Eds J. L. Corbett, M. Choct, J. V. Nolan and J. B. Rowe. University of New England, Armidale. 1997, p.110-116. Karr-Lilienthal, L.K.; Merchen, N.R.; Grieshop, C.M.; Smeets-Peeters, M.J.; Fahey, G.C. Selected gelling agents in canned dog food affect nutrient digestibilities and fecal characteristics of ileal cannulated dogs. Arch. Tierernahr. 2002, 56, 141–153. Li, J.M., Nie, S.P. The functional and nutritional aspects of hydrocolloids in foods. Food Hydrocolloids 2016, 53, 46–61. Martino, J. V., Van Limbergen, J. & Cahill, L. E. The role of carrageenan and carboxymethylcellulose in the development of intestinal inflammation. Frontiers in Pediatrics. 2017, 5, 96. Patel, R.P., Patel, M.P., Suthar, A.M. Spray drying technology: an overview. Indian J Sci Technol 2009, 2, 10. Polo, J., Rodríguez, C. Improving the juiciness of pet food chunks and pouches with plasma. Petfood Industry. 2013. October, 36-40. Polo, J., Rodríguez, C., Saborido, N., Ródenas, J. Functional properties of spray-dried animal plasma in canned pet food. Anim Feed Sci Tech 2005, 122 ,3–4, 331–343. Quigley, J.D., Campbell, J.M., Polo, J., Russell, L.E. Effects of spray-dried animal plasma on intake and apparent digestibility in dogs. J Anim Sci 2004, 82,1685-1692. Rodríguez, C., Saborido, N., Ródenas, J., Polo, J. Effects of spray-dried animal plasma on food intake and apparent nutrient digestibility by cats when added to a wet pet food recipe. Anim Feed Sci Tech 2016, 216, 243–250. Wu, Y., Pan, L., Tian, Q., Piao, X. Comparative digestibility of energy and ileal amino acids in yeast extract and spray-dried porcine plasma fed to pigs. Archives of Anim Nutr 2018, 72, 1, 76–84.

Carbohydrates in dog and cat food
Veterinary

3+ MIN

Carbohydrates in dog and cat food

What are dietary carbohydrates?   Carbohydrates ('carbs') are a group of compounds with a common biochemical structure based on carbon (C), hydrogen (H) and oxygen (O). Carbohydrates enclose sugars, starches and dietary fibres. The simplest molecules within carbohydrates are sugars (monosaccharides and disaccharides). Longer chains and structures made of those sugars are complex carbohydrates like starches (polysaccharides) and dietary fibres (oligo and polysaccharides). Sugars and starches are called digestible carbohydrates.       What is the main purpose of digestible carbohydrates in pet foods?   Digestible carbohydrates are a direct source of glucose, an important source of energy for the body, and the main one for some tissues like the brain and red blood cells. When carbohydrate supply is limited, glucose can also be synthesised from proteins and other compounds.   Dogs and cats have the digestive enzymes necessary to break down digestible carbohydrates into sugar units, which can be absorbed in the small bowel. An exception is milk sugar, lactose, which is not adequately digested in adulthood by majority of dogs and cats and can cause gastrointestinal upset.   Starch also has important technological properties for dry kibble manufacturing, since its gelatinization is a crucial part of the extrusion process. (link to how pet food is made factsheets)   Please find more information here:
FEDIAF Expert Review – Carbohydrates   What about fibre?   Dogs and cats do not have the enzymes capable to break the linkages between sugars in fibre; therefore, fibre cannot serve as a direct source of glucose or energy to the animal. However, once fibre reaches the large intestine, it is fermented by the microbiota (mainly bacteria and yeasts) to provide energy to bacteria and large intestinal cells. The degree of fermentability varies depending on the fibre type.   Fibre has several benefits to pets. Some fermentable fibres known as prebiotic fibres promote the growth of beneficial intestinal microbiota which can help reduce harmful bacteria colonization. The fermentation products of fibre are beneficial to large intestinal cells. Non fermentable fibre promotes regular bowel movements and regulates faecal consistency. Moreover, since fibre provides almost no calories to the dog and cat, it can be used to deliver bulk and satiation for pets prone to weight gain. Most pet foods use ingredients to provide a mixture of fermentable and non-fermentable fibres, offering the benefits of both fibre types.         What are the main sources of carbohydrates in pet food?   The common starch sources in pet foods are cereals ('grains'), legumes and root vegetables. Starch needs to be well cooked to be properly digested and to prevent intestinal upset. Fibre is provided by ingredients such as whole grains, purified cellulose, beet or chicory pulp, psyllium seeds, fruit and vegetable fibres, inulin and FOS (fructooligosaccharides).   Benefits of carbohydrates in pet food   Although not an essential nutrient, digestible carbohydrates provide an easy to use source of energy and glucose, which allows for the formulation of moderate fat diets and help with formulation of low-calorie diets to help manage weight problems. It also helps to spare the use of animal protein, which is a limited resource in pet nutrition and is associated with increased carbon footprint. Dietary fibre is not an essential nutrient either, but it has multiple benefits, such as promotion of a healthy intestinal microbiota, adequate intestinal transit, and satiation.   The main fibre and carbohydrates sources included in pet food also provide important essential nutrients such as vitamins, minerals and fatty acids. The optimal digestible carbohydrate and fibre intake is going to vary from pet to pet. Please consult with your veterinarian or veterinary nutritionist to choose the best diet for your pet.   Are carbohydrates reported on the pet food label?   EU law determines the mandatory minimal nutritional information on the pet food label, listed under the heading 'analytical constituents' as grams per 100 grams of food as fed (%). This includes protein (or crude protein), fat (or crude fat), inorganic matter (or crude ash) and crude fibre; but does not include digestible carbohydrates. The crude fibre value on the label is the result of chemical analysis which underestimates the total dietary fibre content of the diet; the fibre content in the product is typically higher than reported.
For more detailed information about the carbohydrate content of a specific pet food, contact the manufacturer.     For more information, visit FEDIAF HERE.   Source: FEDIAF. 

Exclusive Inside Look: Highlights from Record-Breaking Interzoo 2024
Market Information

3+ MIN

Exclusive Inside Look: Highlights from Record-Breaking Interzoo 2024

Organized by WZF GmbH – Pet Industry Services, the event attracted approximately 37,000 trade visitors from 140 countries, marking a 32% increase compared to the previous event. Additionally, around 2,150 exhibitors from 68 countries showcased the latest innovations in products and services for dogs, cats, fish, small mammals, terrarium animals, and more.   Gordon Bonnet, Managing Director of WZF and ZZF (German Pet Trade & Industry Association and honorary sponsor), expressed his satisfaction with the results: "For many exhibitors and trade visitors, Interzoo is the highlight of the business year. We are delighted to have met and exceeded the high expectations of exhibitors. The continued high internationality of 85% of exhibitors and over 74% of visitors underscores Interzoo's status as the world's number one industry platform."   Norbert Holthenrich, President of ZZF, also highlighted the event's success: "Interzoo 2024 was an enormous success for market participants in the international pet supplies industry. The exhibiting companies set new standards in terms of product quality and stand design, and we were pleased to see how many exhibitors placed the needs of animals at the center of their new products."   Innovation and Trends: The Heart of the Supporting Program   Interzoo 2024 not only stood out for the large number of participants but also for its focus on innovation and industry trends. "Both the German and the global pet market developed positively last year. Global growth of 6 per cent to more than 182 billion euros in sales last year is impressive proof of the economic strength of the pet industry. This market development was reflected in the form of innovative products at Interzoo 2024," says Dr Rowena Arzt, Head of Exhibition at Interzoo organizer WZF.   The solutions of the future were presented and discussed in 36 short presentations on the Fresh Ideas Stage. "The Fresh Ideas Area with its bar area and networking lounge, which was significantly larger than in 2022, was very popular on all days of the trade fair and is firmly established as an ideas hub for the pet industry," says a delighted Dr Arzt. Next to over 70 innovative companies and start-ups at the community stands "International Start-up Area" and "Young Innovators", the Fresh Ideas Stage was the venue for the second Interzoo Fresh Ideas Contest on Friday, 10 May, which awards prizes for the best innovative ideas. First place went to Petnow inc from South Korea, which has developed a facial recognition system for pets based on biometric data, second place to Pawr with a purely plant-based dry dog food and third place to Allkokos GmbH, a manufacturer of small mammal litter made from coconut flakes.   Exclusive Interview with Dr. Rowena Artz
  In our exclusive interview with Dr. Rowena Artz, available as a video, she shared insights into the organization and success of the event. She highlighted the excellent teamwork and the record attendance and exhibitors achieved in 2024. Dr. Artz also discussed the conferences and the experts selected, including the fourth edition of a conference on sustainability, and other sessions on innovation and social media. Comparing this edition to the previous one, she noted that Interzoo 2024 was the largest since its inception, with a notable increase in the number of exhibitors stands and participating countries. Looking ahead, Dr. Artz emphasized the commitment to continue growing and offering new opportunities for startups, with a particular focus on sustainability.     Future Prospects   Interzoo 2024 not only broke records but also set the stage for future developments. The next edition, scheduled for May 12 to 15, 2026, promises to remain a key event in the pet supplies industry. For more details on the innovations and trends presented, visit the Interzoo Academy website HERE.   Source: All Pet Food. 

Environmental Sustainability
Market Information
4

3+ MIN

Environmental Sustainability

In today's world, protecting the environment and sustainability is a critical priority, and the practice of rendering can provide a solution to help. Rendering is a powerful process to reclaim and reuse animal agriculture resources responsibly, reduce food waste, and find important uses for meat co-products (also called by-products). Rendering uses these leftover materials from animal processing and recycles them for new applications instead of discarding them. Products such as fat, bones, and other animal materials can be reused instead of contributing to waste.   Rendering has a (hugely) positive environmental impact and is one of the most sustainable practices we, as a community, can support to improve our carbon footprint, reduce food waste, and return clean water to the environment's natural waterways. It's an often-overlooked industry that equips the entire food processing chain to use food materials more responsibly and sustainably. By reclaiming meat leftovers and including them in other products, such as animal feed, pet food, and renewable biofuels, rendering prevents waste and makes our resources go further for critical needs.   How Resilient Rendering Works   Because many people consider unused animal co-products or by-products inedible (i.e., meat from the animal that we choose not to eat), these leftovers often end up in landfills. Resilient rendering 'recycles' those co-products into valuable items like pet food and biofuel. Rendering's reduced carbon footprint is a result of using sustainable processing methods. Resilient rendering expands our uses for leftover food products produced from animal agriculture and helps us conserve resources while decreasing food waste across the production chain.   Environmental Impacts of Rendering   Rendering delivers essential benefits for increased sustainability. Products developed from rendered material follow strict safety standards to provide high-quality products from sustainable materials. Some reasons rendering makes a positive impact on the environment include: Environmental protection: Rendering helps protect the environment with lower greenhouse gas emissions than other disposal methods, decreased energy and water consumption, and more efficient processing technologies. Water reclamation: Rendering reclaims billions of gallons of water that would otherwise be wasted or contaminated. Water reclamation rendering methods improve water quality, naturally releasing water back into the environment through evaporation or returning it to streams and rivers according to federal, state, and local water standards. Food waste prevention: Reclaiming meat leftovers that would otherwise be discarded decreases our food production footprint. It also reduces waste piling up in landfillsas we reuse those co-products instead. Sustainable products: Renderers reclaim and recycle items such as used cooking oil and rendered protein ingredients for renewable diesel, animal feed, pet food, and many other products. Discover How NARA Works for Sustainability   The North American Renderers Association (NARA) represents independent renderers and meat processors across the United States and Canada. Their members also include those who support renderers with equipment and services or broker and buy processed rendered products.   NARA's mission is to represent the interests of the rendering industry in the political realm, provide resources for industry members and educate the public on the vital work renderers do. They offer a wide range of services and prioritize listening to their members' feedback. Learning about their evolving needs, they strive to provide the support and resources they require most. Also, they're committed to being the voice of the rendering industry to local and national government officials.   As a non-profit, NARA is committed to supporting the industry and furthering environmental sustainability efforts in the best way we can. They support those in the rendering industry with trusted resources to help them manage regulatory compliance, optimize rendering processes and promote meat science and technology awareness.   NARA advocates on behalf of renderers and aims to spread the word about the rendering industry's vital role in helping to protect and preserve environmental sustainability. They focus on providing innovative solutions for reclaiming meat leftovers and consistently reducing food waste.   If you'd like to learn more about NARA, click HERE.   Source: NARA.

Connection and trust: Revolutionizing brands in the pet food world
Market Information

3+ MIN

Connection and trust: Revolutionizing brands in the pet food world

By Iván Franco

This shift in thinking leads us to evaluate the key elements in building a brand, from product innovation to social responsibility, which combine to forge a cohesive and resonant brand identity. In this text, we address these topics by highlighting the impact of each element on customer loyalty and satisfaction.   Real connections are brand essence   Creating a successful brand in the pet food industry means establishing a genuine connection with pet owners. This involves going beyond the product to speak directly to the hearts of consumers, addressing their values, needs, and desires. A comprehensive approach, which ranges from discovering a brand's mission to implementing effective communication and loyalty strategies, is the path to lasting loyalty. For example, let's look at some leading multinational brand experts in connecting with pet owners.   Technological innovation is the key to the future   In a rapidly saturated market, technological innovation is crucial. On the other hand, developing innovative products that anticipate trends and meet pet owners' expectations is essential to maintain our brand relevance. This ranges from specialized or improved formulas to sustainable practices, as well as the use of technology as a marketing claim, which generates trust and enriches the product experience. Today, there are successful brands that 'sell' technology implicitly and explicitly, particularly in premium foods.   Digitization cannot wait in the data era   Digital technology has redefined how we interact, and for pet food brands, it is an invaluable tool to increase and make the connection with pet owners ubiquitous. Personalizing the shopping experience and customer service through digital solutions can completely transform brand perception.   Sustainability and social responsibility are values ​​that permeate   Today, sustainability and social responsibility are not just good practices. These are already expectations consumers have, especially the youngest ones. Brands that demonstrate a real, transparent, and honest commitment to these values ​​not only earn the respect of pet owners but also their loyalty by resonating with their personal principles. An example of social responsibility is carried out by some leading brands by helping abandoned dog communities and donating food to their shelter network.   Empower the business by measuring and analyzing data   In our journey to connect with pet owners, we cannot overlook the compass that guides us: the power of data. Understanding the importance of measuring and analyzing our efforts allows us to fine-tune our brand strategies with precision. This analytical approach is what helps us ensure that we are not only meeting market expectations but exceeding them, raising the bar for what it means to be a brand in the pet food world. This area is where we are most behind in the region since there are only a couple of examples of brands that do not skimp on analyzing because they know that the returns are juicy.   Conclusion: generating brands that inspire loyalty   Building a brand in the pet food world goes far beyond selling a product with pretty packaging and a catchy name. It's about creating a meaningful experience and lasting relationship with pet owners. By holistically addressing innovation, technology, sustainability, and data analytics, we can ensure the relevance and competitiveness of our brands over time and in saturated environments.   Brand architecture is the skeleton on which the entire identity of a company is built and organized, ensuring coherence and clarity in its offer to the market. It facilitates consumer understanding, reinforcing their perception of value and loyalty towards the brand. This strategic approach is crucial to differentiate itself in highly competitive markets, guiding the expansion and evolution of the brand with a vision for the future.   By Iván Franco. Source: All Pet Food Magazine. 

Kemin Industries' request for use of rosemary extract as antioxidant feed additive for cats and dogs authorized by European Commission
Ingredients

3+ MIN

Kemin Industries' request for use of rosemary extract as antioxidant feed additive for cats and dogs authorized by European Commission

Kemin Industries, a global ingredient manufacturer that strives to sustainably transform the quality of life every day for 80 percent of the world with its products and services, submitted a request to the European Commission to allow the use of liquid rosemary extract as an antioxidant feed additive for cats and dogs and has received authorization through Commission Implementing Regulation (EU) 2024/1068.   The submission leading to this authorization was initiated by Kemin Nutrisurance, the pet food and rendering technologies business unit of Kemin Industries, and the resulting regulation was published in the Official Journal of the European Union on April 15. The Commission Implementing Regulation (EU) 2024/1068 categorizes and approves of the additive as a "technological additive" within the "antioxidants" functional group and goes into effect May 5.   Before this groundbreaking approval, the European Union's pet food market primarily consisted of tocopherols for antioxidants, with limited options for antioxidant molecules of natural origin. This new addition of rosemary extracts not only expands the range of available antioxidants but also addresses critical supply chain challenges.   "By diversifying sourcing and mitigating dependency on a single ingredient, Kemin Nutrisurance reinforces its commitment to sustainability and supply resilience in the pet food industry," said Beth Mann, Global Director of Quality and Food Safety, Kemin Nutrisurance. "Rosemary extract is a versatile and effective antioxidant that can help pet food manufacturers meet the growing demand for clean label, high-quality, and environmentally friendly products."   Since 1996, Kemin's Specialty Crop Improvement team has used conventional breeding methods to continually develop lines of proprietary rosemary with high levels of carnosic acid, a molecule with powerful antioxidant capabilities. Today, Kemin is one of the most vertically integrated suppliers of plant-based ingredients. Across the supply chain, Kemin controls the breeding, plant selection, growing, harvesting, and extraction for many of its specialty crops, allowing Kemin to ensure that every batch of product is consistent.   "We are thrilled to receive this authorization from the European Commission, which is the result of decades of research and development, as well as close collaboration with the authorities," said Dr. John A. Greaves, Vice President of Specialty Crop Improvement, Kemin Industries. "This is a game-changer for the pet food industry, as it opens new possibilities for natural and sustainable pet nutrition."   Kemin Nutrisurance is proud to offer rosemary extract as part of its portfolio of innovative solutions for the pet food industry. Kemin is committed to providing customers with the best quality, safety, and performance for their products, as well as supporting them with technical expertise and regulatory assistance. From oxidation control and food safety to palatability and nutrition, Kemin is Compelled by Curiosity™ to ensure pets around the world are living happy and healthy lives.   Click here to learn more about Kemin's Specialty Crop Improvement program.   About Kemin Industries   Kemin Industries (www.kemin.com) is a global ingredient manufacturer that strives to sustainably transform the quality of life every day for 80 percent of the world with its products and services. The company supplies over 500 specialty ingredients for human and animal health and nutrition, pet food, aquaculture, nutraceutical, food technologies, crop technologies, textile, biofuel, and animal vaccine industries.   For over half a century, Kemin has been dedicated to using applied science to address industry challenges and offer product solutions to customers in more than 120 countries. Kemin provides ingredients to feed a growing population with its commitment to the quality, safety, and efficacy of food, feed, and health-related products.   Established in 1961, Kemin is a privately held, family-owned-and-operated company with more than 3,000 global employees and operations in 90 countries, including manufacturing facilities in Belgium, Brazil, China, Egypt, India, Italy, San Marino, Singapore, South Africa, and the United States.   Source: Kemin.

Yeast nucleotide advancements in pet food
Formulation
4

4+ MIN

Yeast nucleotide advancements in pet food

What is the nucleotide?
  From a genetic point of view, nucleotides are an important part of cells. It is a monomer that makes up DNA (genes) and RNA (ribonucleic acid) and plays an important role in cell structure, metabolism, energy and regulatory functions. From the perspective of application, nucleotides play an important role in the immune regulation, brain development and intestinal flora improvement of pets, especially newborn and young pets, and can also improve the immunity of pets. From a source, nucleotides are also found in food. For example, fish, animal organs, fungi, etc., of which yeast is particularly rich in nucleic acid content, and yeast nucleotide content is more abundant after industrial nucleotide enzymolysis.   Why the nucleotides need to added in pet food?
  Studies have found that although the pet body can synthesise nucleotides itself, the nucleotides synthesised in the body cannot meet the needs of various tissues with high metabolism, such as the immune system and intestinal tissues. The lack of nucleotides in pet food can affect the heart, liver, intestine and immune function of pets.   The application trend of yeast nucleotides in pet food   Yeast nucleotides improve pet intestinal health   Nucleotides play an important role in the gut, promoting the growth, development and repair of intestinal cells. Nucleotides can stimulate the proliferation of beneficial bacteria in the body and effectively reduce the probability of diarrhoea in young pets. Nutritional studies have shown that injection of nucleotides and the addition of nucleotides to infant formula can improve intestinal health and immune system development in infants and young children. Because nucleotides and small peptides can maintain intestinal health, adding yeast source nucleotide nutrition to pet food fed by young dogs and cats can effectively improve the diet structure and promote intestinal health of young pets.   The addition of yeast nucleotide to pet cat food can improve the balance of intestinal flora. The experimental study of yeast nucleotide in pets conducted by Beijing Academy of Agricultural Sciences shows that the abundance of bifidobacteria in the added yeast nucleotide group is higher than that in the treatment group, and the lactobacillus abundance in the yeast hydrolysis group is also higher than that in the control group and other treatment groups. The results showed that adding yeast nucleotide improved the intestinal tract of pet cats better than other treatment groups. (Figure 1)     At the same time, the effects of yeast nucleotide addition on the contents of indole and skatole in pet cat faeces were detected. The test results showed that after the addition of yeast nucleotide, yeast nucleotide significantly reduced the contents of skatole and indole in faeces, effectively increased the content of bifidobacterium in pet faeces, and improved the intestinal health of pets (Figure 2).   Yeast nucleotides improve the immune system   When pets have some external conditions, such as intestinal damage, rapid growth, too little protein intake or stress problems, the immune system is triggered, the amount of self-synthesis is far from enough to provide support. So this extra intake of exogenous nucleotides optimises its physiological function. Pet mucous membranes, bone marrow, hematopoietic cells and lymphocytes, these